Finalists

BEST APP – BANKING SERVICES
DBS Bank
Brand: DBS & POSB digibank mobile
Campaign: Digibank 3.0 –Less Bank, More You!
DBS Bank
Campaign: DBS Lifestyle App
HSBC Singapore
Campaign: ENTERTAINER with HSBC
Agency: the ENTERTAINER
Standard Chartered Bank Singapore
Campaign: Standard Chartered Mobile 2.0
BEST APP – PAYMENTS
Boost
Campaign: When Cash is No Longer King (how we helped ”Boost” the eWallet space)
Agency: ada
Chevron Singapore
Brand: Caltex
Campaign: CaltexGO App
DBS Bank
Campaign: DBS Lifestyle App
Dialog Axiata
Brand: The MyDialog app
Campaign: Flash Sale – 15% off on Dialog Bill payments
Standard Chartered Bank Singapore
Campaign: EasyPay
BEST APP – FOOD AND BEVERAGE

 

Boat Noodle Malaysia
Campaign: Boat Noodle Mobile App

Deanna’s Kitchen
Campaign: NinjaOS Online Ordering System
Agency: Jankosoft / NinjaOS

QSR BRANDS (M) Holdings
Brand: Pizza Hut
Campaign: Pizza Hut App Always On Campaign
Unilever Food Solutions
Brand: UFS
Campaign: Food Pulse
Agency: MRM//McCANN Singapore

 

BEST APP – HOSPITALITY AND TRAVEL

 

PLUS Berhad
Campaign: Senyuman Sepanjang Jalan (Every Mile A Smile)
Resorts World Sentosa
Brand: Halloween Horror Nights
Campaign: Can you run from evil?
Agency: UNION
UOB
Brand: UOB Cards
Campaign: The Tavel Insider
Agency: GERMS

 

BEST APP – FINANCIAL SERVICES

 

AIA Singapore
Campaign: iResource. The one app to rule them all.
Agency: Originally US
Boost
Campaign: When Cash is No Longer King (how we helped ”Boost” the eWallet space)
Agency: ada
DBS Bank
Campaign: DBS Lifestyle App
Standard Chartered Bank Singapore
Campaign: Standard Chartered Mobile 2.0
The Great Eastern Life Assurance Co.
Brand: GETGREAT / UPGREAT
Campaign: GETGREAT, UPGREAT

 

BEST APP – LIFESTYLE / ENTERTAINMENT

 

DBS Bank
Campaign: DBS Lifestyle App
HSBC Singapore
Campaign: ENTERTAINER with HSBC
Agency: the ENTERTAINER
IPC Shopping Centre
Campaign: IPC App “The Mood Menu”
Agency: Bonsey Jaden
SM Supermalls
Campaign: #AweSM Logo Hunt
Agency: Boom Technologies
SMG Entertainment
Brand: dimsum
Campaign: 43% Uplift in the Number of Visits Per User With Personalised Messaging

 

BEST APP – PROPERTY

 

EdgeProp Singapore
Campaign: Mobile Consumer App Marketing Campaign
PropertyGuru
Campaign: PropertyGuru Lens
UEM Sunrise
Campaign: Corporate Website Portal
Agency: Caramel Creative

 

BEST APP – GOVERNMENT SERVICES

 

National Institute of Education
Campaign: VBE
Agency: Jankosoft

PLUS Berhad
Campaign: Senyuman Sepanjang Jalan (Every Mile A Smile)

Sport Singapore
Brand: MyActiveHealth App
Campaign: Active Health Campaign
Agency: Tagit
Workforce Singapore
Campaign: Carousell x Workforce Singapore Job Matching Campaign
Agency: Carousell

 

BEST APP – CUSTOMER ENGAGEMENT

 

DBS Bank
Campaign: DBS Lifestyle App
Dialog Axiata
Brand: The MyDialog app
Campaign: “Invite Friends” Referral Campaign
Resorts World Sentosa
Brand: Halloween Horror Nights
Campaign: Can you run from evil?
Agency: UNION
The Great Eastern Life Assurance Co.
Brand: GETGREAT / UPGREAT
Campaign: GETGREAT, UPGREAT
UOB
Brand: UOB Cards
Campaign: Card Attack
Agency: GERMS

 

BEST APP – E-COMMERCE

 

Beyond Ownership
Campaign: Sharent

Carro
Campaign: Time is Money

DBS Bank
Campaign: DBS Lifestyle App
Zilingo
Campaign: Improving Conversion Rate via Meaningful Customer Engagement
Agency: Insider

 

BEST APP – UTILITY & SERVICES

 

DBS Bank
Campaign: DBS Lifestyle App

Dialog Axiata
Brand: The MyDialog app
Campaign: Utility & Services Adoption Campaign

HSBC Singapore
Campaign: ENTERTAINER with HSBC
Agency: the ENTERTAINER
Unilver Food Solutions
Brand: UFS
Campaign: Food Pulse
Agency: MRM//McCANN Singapore

 

BEST INSIGHT-DRIVEN MOBILE CAMPAIGN

 

Boost
Campaign: Boost CNY Campaign 2018
Agency: M&C Saatchi Malaysia
LINE MOBILE
Campaign: LINE MOBILE FREEZE SCREEN
Agency: Wavemaker Thailand
Malaysia Airlines
Campaign: The #MostHappening11.11
Agency: ada
McDonald’s Malaysia
Campaign: Big Mac TikTok Challenge
Agency: Leo Burnett Malaysia
Unilever Indonesia
Brand: Pond’s Men
Campaign: Pond’s Men Smart Online Buddy
Agencies: Mindshare Indonesia, AdColony

 

BEST LOCATION-BASED MARKETING

 

Big Mobile
Campaign: Hardy’s Wine
Cartoon Network Amazone
Campaign: Cartoon Network Amazone Membership Drive Campaign
Agency: 16TWO
Citilink
Campaign: Increasing Citilink’s Revenue Through Timely, Personalised Messaging
Agency: Insider
The X Collective
Brand: WINK+
Campaign: WINK+
Vingroup Vietnam
Brand: Vinmart+
Campaign: How Precision-Targeting Helped Vinmart+ Get More Footfalls
Agencies: Moblaze, Inmobi, GWA

 

BEST MOBILE-BASED LAUNCH / RELAUNCH

 

Resorts World Sentosa
Brand: Halloween Horror Nights
Campaign: Can you run from evil?
Agency: UNION
Singapore Telecommunications
Brand: GOMO
Campaign: GOMO – A mobile-first launch for millennials
Agencies: GoodStuph, OMD, Amobee
Sony Pictures Taiwan
Brand: Hotel Transylvania 3: Summer Vacation
Campaign: Hotel Transylvania 3: Summer Vacation Campaign
Agency: OMD Taiwan
Unilever Food Solutions
Brand: UFS
Campaign: Food Pulse
Agency: MRM//McCANN Singapore
UOB
Brand: UOB Cards
Campaign: The Travel Insider
Agency: GERMS

 

BEST ORIGINAL CONTENT

 

Dutch Lady Milk Industries Malaysia
Brand: Friso Gold
Campaign: From Grass to Glass – Friso Gold A.R Farm
Agency: Havas Immerse
Lee Kuan Yew School of Public Policy
Campaign: From Policy Scholars to the Change Makers of Tomorrow
Agency: Happy Marketer
Malaysia Digital Economy Corporation
Brand: My Digital Maker
Campaign: #mydigitalmaker
Agency: Edelman Malaysia
The X Collective
Brand: WINK+
Campaign: WINK+
UOB
Brand: UOB Cards
Campaign: The Travel Insider
Agency: GERMS

 

BEST USE OF INTERACTIVE MEDIA

 

Dutch Lady Milk Industries Malaysia
Brand: Friso Gold
Campaign: From Grass to Glass – Friso Gold A.R Farm
Agency: Havas Immerse
HPI
Campaign: Office of the Future
Agency: PHD Singapore
LINE MOBILE
Campaign: LINE MOBILE FREEZE SCREEN
Agency: Wavemaker Thailand
Nestlé Indonesia
Brand: DANCOW ExcelNutri+
Campaign: DANCOW ExcelNutri+ #IyaBoleh
Agencies: Mindshare Indonesia, AdColony
Unilever Indonesia
Brand: Clear Men
Campaign: Clear Men World Cup Winning Moments
Agencies: Mindshare Indonesia, AdColony

 

BEST USE OF MOBILE INTEGRATION

 

DBS Bank
Campaign: DBS Lifestyle App
PT. Beiersdorf Indonesia
Brand: NIVEA
Campaign: NIVEA Mother’s Touch
Agencies: OMD Indonesia, AdColony
Resorts World Sentosa
Brand: Halloween Horror Nights
Campaign: Can you run from evil?
Agency: UNION
Unilever Food Solutions
Brand: UFS
Campaign: Food Pulse
Agency: MRM//McCANN Singapore
Unilever Indonesia
Brand: Clear Men
Campaign: Clear Men World Cup Winning Moments
Agencies: Mindshare Indonesia, AdColony

 

BEST USE OF KOL

 

Malaysia Digital Economy Corporation
Brand: My Digital Maker
Campaign: #mydigitalmaker
Agency: Edelman Malaysia
PLUS Berhad
Campaign: Senyuman Sepanjang Jalan (Every Mile A Smile)
Rejoice
Campaign: Rejoice Nuoc Hoa
Agency: RED² Digital Agency
UOB
Brand: UOB Cards
Campaign: The Travel Insider
Agency: GERMS
XL Axiata
Campaign: XLAX Esport Gaming
Agency: Mindshare Indonesia

 

BEST USE OF SOCIAL MEDIA

 

Digi Telecommunications
Campaign: Termakbul Sebuah Impian – Discarding the Conventional KOL Formula to Create Our Own
Campaign: Naga DDB Tribal
JD CENTRAL
Campaign: Targeted Gift Campaign
Agency: BBDO Worldwide
Malaysia Airlines
Campaign: The #MostHappening11.11
Agency: ada
Reebok
Campaign: Reebok Be More Human Virtual Race 2018
Agency: RED² Digital Agency
Singapore Telecommunications
Brand: GOMO
Campaign: GOMO BetaBot on Facebook
Agencies: Amobee, Amplify.AI

 

BEST USER EXPERIENCE

 

AIA Singapore
Campaign: iResource. The one app to rule them all.
Agency: Originally US
Ford Philippines
Brand: Ford Ranger
Campaign: Ford Ranger 360, Tough Done Smarter
Agencies: Mindshare Philippines, AdColony
Milieu Insight
Campaign: Milieu Surveys App
Unilever Food Solutions
Brand: UFS
Campaign: Food Pulse
Agency: MRM//McCANN Singapore
Unilever Indonesia
Brand: Clear Men
Campaign: Clear Men World Cup Winning Moments
Agencies: Mindshare Indonesia, AdColony

 

MOST ENGAGING MOBILE CAMPAIGN

 

Digi Telecommunications
Campaign: MyDigi Rewards – Transforming how rewards programs are marketed to keep customers engaged
Campaign: Naga DDB Tribal
Dutch Lady Milk Industries Malaysia
Brand: Friso Gold
Campaign: From Grass to Glass – Friso Gold A.R Farm
Agency: Havas Immerse
LINE MOBILE
Campaign: LINE MOBILE FREEZE SCREEN
Agency: Wavemaker Thailand
McDonald’s Malaysia
Campaign: Big Mac TikTok Challenge
Agency: Leo Burnett Malaysia
Unilever Indonesia
Brand: Clear Men
Campaign: Clear Men World Cup Winning Moments
Agencies: Mindshare Indonesia, AdColony

 

MOST INNOVATIVE USE OF MOBILE

 

DBS Bank
Campaign: DBS Lifestyle App
Ford Philippines
Brand: Ford Ranger
Campaign: Ford Ranger 360, Tough Done Smarter
Agencies: Mindshare Philippines, AdColony
IPC Shopping Centre
Campaign: IPC App “The Mood Menu”
Agency: Bonsey Jaden
The Great Eastern Life Assurance Co.
Brand: GETGREAT / UPGREAT
Campaign: GETGREAT, UPGREAT
Unilever Indonesia
Brand: Clear Men
Campaign: Clear Men World Cup Winning Moments
Agencies: Mindshare Indonesia, AdColony

 

BEST E-COMMERCE SOLUTION

 

AEON ESHOP: AEON MALL
Campaign: Leapfrog – Supercharging AEON Eshop
Agency: RED² Digital Agency
Chevron Singapore
Brand: Caltex
Campaign: CaltexGO App
DBS Bank
Campaign: DBS Lifestyle App
Workforce Singapore
Campaign: Carousell x Workforce Singapore Job Matching Campaign
Agency: Carousell
Zilingo
Campaign: Improving Conversion Rate via Meaningful Customer Engagement
Agency: Insider

 

BEST MOBILE ADVERTISING STRATEGY

 

Yoodo Malaysia
Campaign: No stores? No problem. How we empowered a telco to go 100% mobile, and took all the media risk.
Agency: ada
Kalbe
Campaign: Data bridges the gap (Kalbe’s cancer-related supplements to non-tech savvy customers)
Agency: ada
PT. Beiersdorf Indonesia
Brand: NIVEA
Campaign: NIVEA Mother’s Touch
Agencies: OMD Indonesia, AdColony
Unilever Indonesia
Brand: Clear Men
Campaign: Clear Men World Cup Winning Moments
Agencies: Mindshare Indonesia, AdColony
Workforce Singapore
Campaign: Carousell x Workforce Singapore Job Matching Campaign
Agency: Carousell

 

BEST RESULT-DRIVEN MOBILE CAMPAIGN

 

Boost
Campaign: When Cash is No Longer King (how we helped ”Boost” the eWallet space)
Agency: ada
Cartoon Network Amazone
Campaign: Cartoon Network Amazone Membership Drive Campaign
Agency: 16TWO
Yoodo Malaysia
Campaign: No stores? No problem. How we empowered a telco to go 100% mobile, and grew their business by 112%.
Agency: ada
McDonald’s Malaysia
Campaign: Big Mac TikTok Challenge
Agency: Leo Burnett Malaysia
Resorts World Sentosa
Brand: Halloween Horror Nights
Campaign: Can you run from evil?
Agency: UNION

 

BEST SOCIAL MEDIA STRATEGY

 

Digi Telecommunications
Campaign: Termakbul Sebuah Impian – Discarding the Conventional KOL Formula to Create Our Own
Campaign: Naga DDB Tribal
Lee Kuan Yew School of Public Policy
Campaign: Using Social and Bots as a mechanism for Nurturing Prospects
Agency: Happy Marketer
Malaysia Airlines
Campaign: The #MostHappening11.11
Agency: ada
MK Restaurant Group
Brand: MK Restaurants
Campaign: MK HAPPY LUNCH
Agency: Wavemaker Thailand
Reebok
Campaign: Reebok Be More Human Virtual Race 2018
Agency: RED² Digital Agency

 

MOST INNOVATIVE USE OF MOBILE TECHNOLOGY

 

DBS Bank
Campaign: DBS Virtual Conference
Agency: 3radical
DBS Bank
Campaign: DBS Lifestyle App
Ford Philippines
Brand: Ford Ranger
Campaign: Ford Ranger 360, Tough Done Smarter
Agencies: Mindshare Philippines, AdColony
Nestlé Indonesia
Brand: DANCOW ExcelNutri+
Campaign: DANCOW ExcelNutri+ #IyaBoleh
Agencies: Mindshare Indonesia, AdColony
The X Collective
Brand: WINK+
Campaign: WINK+