JUDGE PROFILE
Hilda Chan
Brand Marketing
Hong Kong Tourism Board
Leading the Brand Marketing Team in Hong Kong, Hilda is responsible for developing global brand strategies, marketing campaigns and channel planning for 20 markets worldwide to promote Hong Kong as a premium travel destination and to transform Hong Kong Tourism Board into an award-winning global brand. She also oversees the strategy and campaign development of mega events staged in the city including the Hong Kong Sevens, Hong Kong Cyclothon, E-Sports and Music Festival, Wine and Dine Festival and International Chinese New Year Parade.
Prior to joining the Hong Kong Tourism Board, Hilda worked with international advertising agencies in Hong Kong and Shanghai leading brand innovations and driving dynamic business growth for global brands like Cathay Pacific Airways, Shangri-La Hotels and Resorts, Intel, McDonalds and Absolut Vodka.
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