JUDGE PROFILE

Freya Bi

Director of Marketing & Communications

The St. Regis Shenzhen

Freya now heads the Marketing & Communications department of the landmark hotel – The St. Regis Shenzhen, which is one of the world’s leading hotel brands as well as the premier worldwide provider of luxury experiences. In her role she is responsible for shaping and executing an overall marketing and communications strategy which includes Brand Management, Public Relations, Marketing, also includes Digital and Social Media strategies.

Also an avid traveler, gourmet lover and hotel aficionado, Freya has integrated and developed her marketing and communications passion into her hospitality career. With 10 years of experience in both developing brands and pre-opening hotels, working for 4 uniquely different hotel brands, she has a well-rounded profile. Freya has also explored different positions and roles in the industry including corporate branding experience. These experiences coupled with her knowledge of media and advertising have allowed her to keep up with trends and apply her natural innovation and creativity to her role.