Winners

1. Excellence in Advertising
Gold
Manulife Singapore
Campaign: #adulting
Agency: TBWA\ Singapore
Silver
Income
Campaign: The Best Gift (From the Worst Parents in the World)
Agency: BBH Asia Pacific
Bronze
DBS Bank
Campaign: SPARKS Season 2 | Everyday Heroes for a Better World
Agencies: Moviola; Infectious Media
2. Excellence in B2B Marketing
Gold
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: Edenred
Silver
SAP Southeast Asia
Campaign: Asian Innovators Summit 2019
Bronze
Oracle
Campaign: Your Tomorrow, Today
Agency: Zenith Optimedia
3. Excellence in Brand Awareness
Gold
DBS Bank
Campaign: DBS SPARKS Mini-Series (S1 E9-10)
Agency: Moviola Productions
Silver
GRAB
Campaign: How GRAB Made Singaporeans #SubscribeToLife
Agency: Reprise
Bronze
Manulife Singapore
Campaign: #adulting
Agency: TBWA\ Singapore
4. Excellence in Brand Strategy
Gold
UOB Cards
Campaign: UOB Lady’s Card 30 Years Campaign
Agencies: BBH; GERMS; Goodstuph
Silver
DBS Bank
Campaign: DBS SPARKS Mini-Series (S1 E9-10)
Agency: Moviola Productions
Bronze
Ministry of Culture, Community and Youth
Campaign: MCCY Caring Campaign
5. Excellence in Communications / Public Relations
Gold
Manulife Singapore
Campaign: Stop the Drama
Agency: TBWA\ Singapore
Silver
National Gallery Singapore
Campaign: Let Art Surprise You
Agency: Tate Azur
Bronze
Singtel
Campaign: GOMO Rapology
Agency: Goodstuph
6. Excellence in Consumer Insights / Market Research
Gold
UOB
Campaign: Crazy
Agency: BBH Singapore
Silver
AIA Singapore
Campaign: AIA Centennial PA (PA100)
Agency: Water’s Edge
Bronze
Ministry of Communications and Information
Campaign: The Beat to Beat Diabetes
Agency: Tribal Worldwide Singapore
7. Excellence in Content Marketing
Gold
Ministry of Communications and Information
Campaign: The Beat to Beat Diabetes
Agency: Tribal Worldwide Singapore
Silver
Central Provident Fund Board
Campaign: The Future is Closer Than You Think
Agency: Wild Advertising & Marketing
Bronze
PUB, Singapore’s National Water Agency
Campaign: Kinship: A Hari Raya Short Film
Agency: DDB Group / Tribal Worldwide Singapore
8. Excellence in Corporate Social Responsibility
Gold
Google Singapore
Campaign: Google Online Safety Park
Agency: Tate Anzur
Silver
Manulife Singapore
Campaign: Stop the Drama
Agency: TBWA\ Singapore
Bronze
AXA Insurance
Campaign: AXA Insurance Champions Safer Mobility
9. Excellence in Customer Engagement
Gold
The Learning Lab
Brand: Xin Zhong Wen
Campaign: McChinese Lessons
Agency: BLKJ
Silver
DBS Bank
Campaign: Beep Beep Ka-Ching!
Agency: The Secret Little Agency
Bronze
DBS Bank
Campaign: DBS Lifestyle App
10. Excellence in Data-Driven Marketing
Gold
DBS Bank
Campaign: Beep Beep Ka-Ching!
Agency: The Secret Little Agency
Silver
Income
Campaign: Digitalising the Financial Advisor’s Personalised Approach
Agency: Happy Marketer
Bronze
Changi Airport Group
Campaign: Data Driven Personalisation
Agency: Accenture Digital
11. Excellence in Digital Marketing
Gold
PUB, Singapore’s National Water Agency
Campaign: Kinship: A Hari Raya Short Film
Agency: DDB Group / Tribal Worldwide Singapore
Silver
Starbucks Coffee Singapore
Campaign: #MerrySips
Agency: antics@play
Bronze
UOB Cards
Campaign: CardAttack-Your Daily Transactions Can Get You to Your Next Holiday
Agency: GERMS
12. Excellence in Event Marketing
Gold
Changi Airport Group & Jewel Changi Airport Development
Brand: Jewel Changi Airport
Campaign: Jewel Changi Airport Launch
Silver
The Learning Lab
Brand: Xin Zhong Wen
Campaign: McChinese Lessons
Agency: BLKJ
Bronze
Wildlife Reserves Singapore
Brand: Singapore Zoo
Campaign: Rainforest Lumina
13. Excellence in Experiential Marketing
Gold
The Learning Lab
Brand: Xin Zhong Wen
Campaign: McChinese Lessons
Agency: BLKJ
Silver
Manulife Singapore
Campaign: Museum of Claims
Agency: TBWA\ Singapore
Bronze
BSH Home Appliances
Brand: Bosch Home Appliances
Campaign: InstaKitchen
Agency: Goodstuph
14. Excellence in Gaming
Gold
Kingsmen Exhibits
Campaign: TOYBOX Powered by Hasbro
Agencies: Kingsmen Exhibits; TMRW
Silver
Ministry of Culture, Community and Youth
Campaign: Collab & Conquer
Agency: Tribal Worldwide Singapore
Bronze
Starbucks Coffee Singapore
Campaign: #MerrySips
Agency: antics@play
15. Excellence in Influencer Marketing

 

Gold
Shaw Industries (a Berkshire Hathaway Company)
Brand: Shaw Contract Asia
Campaign: Smart Impact with Sustainable Art
Agency: Scorch Identity

Silver
StarHub
Campaign: The World’s Fastest Band
Agency: BLKJ

Bronze
Pan Pacific Hotels Group
Brand: Pan Pacific Serviced Suites
Campaign: The Suite Pan Pacific Life

16. Excellence in Integrated Marketing
Gold
Manulife Singapore
Campaign: #adulting
Agency: TBWA\ Singapore
Silver
Kingsmen Exhibits
Campaign: TOYBOX Powered by Hasbro
Agency: Kingsmen Exhibits; TMRW
Bronze
Community Chest
Campaign: Community Chest Branding Campaign
Agency: Xodbox
17. Excellence in Launch Marketing
Gold
Changi Airport Group & Jewel Changi Airport Development
Brand: Jewel Changi Airport
Campaign: Jewel Changi Airport Launch
Silver
National Heritage Board
Campaign: BALIKSG – The Singapore River Story
Agency: Tate Anzur
Bronze
HSBC Singapore
Brand: HSBC Visa Platinum Card
Campaign: Making Family Time More Fulfilling
Agency: PHD Singapore
18. Excellence in Loyalty Marketing
Gold
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: Edenred
Silver
Citibank
Campaign: Citi Pay with Points
Agency: 360 Communications
Bronze
Galderma Singapore
Brand: Cetaphil
Campaign: Cetaphil Friends Loyalty Programme
Agency: Mashwire
19. Excellence in Marketing Innovation
Gold
Hanbaobao
Brand: McDonald’s Singapore
Campaign: The “Limited Edition” McGriddles
Agency: Leo Burnett Singapore
Silver
Changi Airport Group
Campaign: Changi PlayPass
Agency: Accenture Digital
Bronze
AirAsia BIG Loyalty
Campaign: Freedom Flyer Programme
20. Excellence in Marketing to a Specific Audience
Gold
Great Eastern Life Assurance Company
Campaign: Plan Like a Woman, Plan for the Long Run
Agencies: BLKJ; Digitas; Starcom
Silver
Singapore Kindness Movement
Campaign: Is This Greatness?
Agency: 3-Sixty Brand Communications
Bronze
Ministry of Communications and Information
Brand: Gov.sg
Campaign: #HafandHaf
Agency: ADK Singapore
21. Excellence in Marketing Transformation
Gold
Singtel
Campaign: Making Connections That Matter
Silver
Hanbaobao
Brand: McDonald’s Singapore
Campaign: Make McDonald’s Great Again
Agencies: Leo Burnett Singapore; DDB Singapore
Bronze
Cisco ASEAN
Campaign: Marketing Transformation to Modern Marketing
22. Excellence in Media Strategy
Gold
Manulife Singapore
Campaign: Museum of Claims
Agency: TBWA\ Singapore
Silver
HSBC Singapore
Brand: HSBC Visa Platinum Card
Campaign: Making Family Time More Fulfilling
Agency: PHD Singapore
Bronze
DBS Bank
Campaign: Beep Beep Ka-Ching!
Agency: The Secret Little Agency
23. Excellence in Mobile Marketing
Gold
Singtel
Campaign: Singtel StepUp
Agency: BBH Asia Pacific
Silver
UOB Cards
Campaign: CardAttack-Your Daily Transactions Can Get You to Your Next Holiday
Agency: GERMS
Bronze
GRAB
Campaign: How GRAB Made Singaporeans #SubscribeToLife
Agency: Reprise

 

24. Excellence in Out-of-Home Advertising
Gold
Manulife Singapore
Campaign: Museum of Claims
Agency: TBWA\ Singapore
Silver
DBS Bank
Campaign: Beep Beep Ka-Ching!
Agency: The Secret Little Agency
Bronze
Workforce Singapore
Campaign: Adapt and Grow
Agency: DDB Group / Tribal Worldwide Singapore
25. Excellence in Performance Marketing
Gold
Singtel
Brand: GOMO
Campaign: An Innovative Approach to GOMO Conversions
Agencies: Amobee; OMD Singapore
Silver
Shiseido Singapore
Brand: Anessa
Campaign: Anessa Core and Mild 2019 Relaunch
Agency: GRVTY Media
Bronze
Samsung Asia
Campaign: Better Than the Sun
Agency: TMRW
26. Excellence in Print Advertising
Gold
Manulife Singapore
Campaign: Signature Indexed Universal Life Launch
Agency: Tribal Worldwide Singapore
Silver
Malaysia Dairy Industries
Brand: MARIGOLD HL Milk
Campaign: Put Back What the Exercise Took Out
Agency: Goodfellas
Bronze
Allianz Global Investors
Campaign: Stay Ahead. Take Charge of Your Future
Agencies: Tribal Worldwide, a Branch of DDB Group; iNNN Creative Solutions; Carat Singapore
27. Excellence in Programmatic Marketing
Gold
Hanbaobao
Brand: McDonald’s Singapore
Campaign: 50 Years of Big Mac
Agency: OMD Singapore
Silver
KFC Singapore
Campaign: Excellence in Programmatic Marketing
Agency: Mindshare Singapore
Bronze
DBS Bank
Campaign: Bank to the Future
Agency: Infectious Media
28. Excellence in Public Sector / Non-Profit Marketing
Gold
Health Promotion Board
Campaign: Eat, Drink, Shop Healthy Challenge – Sure Win
Agency: Publicis Singapore
Silver
PUB, Singapore’s National Water Agency
Campaign: Water Conservation Campaign
Agency: DDB Group / Tribal Worldwide Singapore
Bronze
Manulife Singapore
Campaign: Stop the Drama
Agency: TBWA\ Singapore
29. Excellence in Retail / Shopper Marketing
Gold
Amorepacific Group
Brand: HERA
Campaign: #OURBLACKSECRET
Agencies: Different; TMRW
Silver
ASSA ABLOY Singapore
Brand: Yale
Campaign: Yale Smart Shop Activation Campaign
Agency: Popper Asia (Singapore)
Bronze
DFS Venture Singapore
Campaign: The Whisky Festival
Agencies: +65; Asia PR Werkz; Mercury Live; Mercury Social
30. Excellence in Search Marketing
Gold
Investment Management Association of Singapore
Campaign: The Inaugural IMAS Digital Accelerator Programme Launch
Agency: Cognito
Silver
UBS Asset Management
Campaign: Leap Frog Up the Search Engine Ranks – The Importance of an Always On SEA Strategy
Agency: RED² Digital
Bronze
P&G
Brand: SK-II
Campaign: How SK-II Leveraged Bespoke Content to Dominate SERP
Agency: GroupM Search
31. Excellence in Social Media Marketing
Gold
BSH Home Appliances
Brand: Bosch Home Appliances
Campaign: InstaKitchen
Agency: Goodstuph
Silver
Changi Airport Group & Jewel Changi Airport Development
Brand: Jewel Changi Airport
Campaign: Jewel Changi Airport Launch
Bronze
Manulife Singapore
Campaign: Mrs Fortune Teller
Agency: The Secret Little Agency
32. Excellence in Sponsorship Activation
Gold
The Learning Lab
Brand: Xin Zhong Wen
Campaign: McChinese Lessons
Agency: BLKJ
Silver
DBS Bank
Campaign: DBS Marina Regatta 2019
Agency: Modellscape
Bronze
GRAB
Campaign: Food Truck Fest
Agency: Ape Works

 

33. Excellence in Sports / Esports Marketing
Gold
HP Inc.
Campaign: OMEN by HP Challenger Series
Agency: The Gaming Co.
Silver
IRONMAN Asia
Brand: Standard Chartered Singapore Marathon
Campaign: Standard Chartered Singapore Marathon 2018
Agencies: Paradox Media; Carat; Weber Shandwick
Bronze
HSBC Singapore
Campaign: Swing for Power
Agency: Ogilvy Singapore
34. Excellence in TV / Video Advertising
Gold
Manulife Singapore
Campaign: #adulting
Agency: TBWA\ Singapore
Silver
DBS Bank
Campaign: Launch of DBS’ New Brand Promise ‘Live More, Bank Less’
Agency: Moviola Productions
Bronze
National Council of Social Service
Campaign: Beyond the Label
Agency: McCann Worldgroup Singapore
35. Excellence in Viral Marketing
Gold
Income
Campaign: The Best Gift (From the Worst Parents in the World)
Agency: BBH Asia Pacific
Silver
Ministry of Communications and Information
Campaign: The Beat to Beat Diabetes
Agency: Tribal Worldwide Singapore
Bronze
Manulife Singapore
Campaign: God of Huat
Agency: Bread Butter Bacon
36. Overall Marketer of the Year
Overall Marketer of the Year
Manulife Singapore