Chief Marketing Officer
As chief marketing officer, Marcus oversees brand marketing, public relations, events, product development and marketing, corporate social responsibilities, e-commerce and consumer insights at NTUC Income and is a member of the company’s executive committee.
A dynamic and strategic individual, Marcus, who leads a 38-member team at NTUC Income, is also the chief architect of the company’s e-commerce strategy. He implemented the industry’s first digital distribution platform which was a commercial success for NTUC Income. His youth-centric digital marketing efforts also boosted the company’s youth market-share.
Prior to joining NTUC Income in 2013, Marcus was brand marketing director at adidas China where he led a team of 12 to a Gold Effie Award for a marketing campaign for women that also successfully clinched a 30 per cent increase in market share for the company.
Before his move to China, Marcus was head of brand marketing (Southeast Asia) at adidas Singapore and Southeast Asia. During his tenure there, Marcus was named Marketing magazine’s Industry Top 25 Rising Stars under 35 for his impressive portfolio of award-winning marketing campaigns which also over delivered on the business target.
Marcus joined adidas from Unilever where he was senior brand manager. At Unilever, Marcus managed a full range of total home and personal care brands for the Singapore and Malaysia markets.
Marcus holds an MBA from INSEAD and he enjoys running marathons and recently completed all six marathon world majors and was awarded the six stars medal.