Marcus Chew

Chief Marketing Officer
NTUC Income

As chief marketing officer, Marcus oversees brand marketing, public relations, events, product development and marketing, corporate social responsibilities, e-commerce and consumer insights at NTUC Income and is a member of the company’s executive committee.

A dynamic and strategic individual, Marcus, who leads a 38-member team at NTUC Income, is also the chief architect of the company’s e-commerce strategy. He implemented the industry’s first digital distribution platform which was a commercial success for NTUC Income. His youth-centric digital marketing efforts also boosted the company’s youth market-share.

Prior to joining NTUC Income in 2013, Marcus was brand marketing director at adidas China where he led a team of 12 to a Gold Effie Award for a marketing campaign for women that also successfully clinched a 30 per cent increase in market share for the company.

Before his move to China, Marcus was head of brand marketing (Southeast Asia) at adidas Singapore and Southeast Asia. During his tenure there, Marcus was named Marketing magazine’s Industry Top 25 Rising Stars under 35 for his impressive portfolio of award-winning marketing campaigns which also over delivered on the business target.

Marcus joined adidas from Unilever where he was senior brand manager. At Unilever, Marcus managed a full range of total home and personal care brands for the Singapore and Malaysia markets.

Marcus holds an MBA from INSEAD and he enjoys running marathons and recently completed all six marathon world majors and was awarded the six stars medal.

Panel of Judges

Introducing our expert judges for Marketing Excellence Awards 2019. We thank the judges for your valued time and contribution.

 

 

Amit Das Gupta

Amit Das Gupta

VP Brand & E-Commerce SEA

adidas

Charlotte Teo

Charlotte Teo

Head of Marketing, Southeast Asia

Aesop

Diane Yap

Diane Yap

Head of Marketing and Communications

AXA Insurance Singapore

Manisha Seewal

Manisha Seewal

Group Chief Marketing Officer

Carro

Ivan Tan

Ivan Tan

Group Senior Vice President, Corporate and Marketing Communications

Changi Airport Group (Singapore)

Harish Kundargi

Harish Kundargi

ASEAN Marketing and Digital IT Head

The Coca-Cola Company

 

Nikolaus Ong

Nikolaus Ong

Chief Digital Officer

COMO

Lisa Watson

Lisa Watson

Chairman

Data-Driven Marketing Association of Singapore

Venkat Raghavan

Venkat Raghavan

Executive Director & Regional Head of Digital, Group Strategic Marketing & Communications

DBS Bank

Yolanda Lee

Yolanda Lee

Head of Consumer Partnerships - APAC and the Middle East

Deliveroo

 

Dawn Lee

Dawn Lee

Director, Corporate Marketing

Health Promotion Board

Angelia Tay

Angelia Tay

Head of Marketing & Communications

Institute of Systems Science, National University of Singapore

Deon Newman

Deon Newman

Chief Marketing Officer, Asia Pacific and Vice President Strategy

IBM

 

Isabelle Lim

Isabelle Lim

Director of Corporate Communications

L'Oréal Group Singapore

Nicole Ann Chew

Nicole Ann Chew

Director of Marketing Communications

JW Marriott Singapore South Beach

Timothy Hou

Timothy Hou

Director of Internal Communications & Social Media

Marina Bay Sands

Denise Tan

Denise Tan

Head of Marketing

MoneyMax Financial Services

Melisa Teoh

Melisa Teoh

Chief Marketing Officer

MyDoc

Li Hao Tan

Li Hao Tan

Regional Head of Marketing

NinjaVan

 

Kelvin Tan

Kelvin Tan

Head of Customer & Marketing (Retail Business)

NTUC FairPrice

 

 

Marcus Chew

Marcus Chew

Chief Marketing Officer

NTUC Income

KP Unnikrishnan

KP Unnikrishnan

Vice President, Marketing, Asia Pacific & Japan

Palo Alto Networks

Adrian Teo

Adrian Teo

Director, Regional Partnerships

PCCW OTT - VIU

Elaine Chum

Elaine Chum

Head of Digital, ASEAN Pacific

Philips

 

Cheryl Han

Cheryl Han

Head of Marketing & Communications

Parcel Perform

Meenakshi Shunmugham

Meenakshi Shunmugham

Director, Brand & Consumer Marketing

PropertyGuru Group

Christine Loo

Christine Loo

Deputy Vice President and Segment Lead, Customer Experience & Loyalty

Prudential Assurance Company Singapore

Jasmine Ee

Jasmine Ee

Director of Marketing, Asia

Rackspace

SzeKi Sim

SzeKi Sim

Head - Brand

SGInnovate

Shane Wan

Shane Wan

Head of Global Fuels Marketing

Shell

Riina Stengert

Riina Stengert

Head of Marketing Southeast Asia

Sivantos Group

Tan Khim Lynn

Tan Khim Lynn

Head of Digital Marketing

Sony Electronics Asia Pacific

Jacqueline Lau

Jacqueline Lau

Chief experience officer (CXO)

SportsHub Pte Ltd

Donovan Kik

Donovan Kik

Vice President, Mobile Marketing

StarHub

Jonathan Shen

Jonathan Shen

Co-Founder / Director of Brand Strategy

The Golden Duck

Eleanor Tan

Eleanor Tan

Director, Marketing & Communications, Enrolment and Customer Service

The Learning Lab

Kaye Lim

Kaye Lim

General Manager (Head) of Public Relations

Toyota Motor Asia Pacific

Jamie Lee

Jamie Lee

General Manager, Marketing & Communications

Volkswagen Group Singapore

 

Justina Tan

Justina Tan

Region Head of Marketing Strategy & Operations, Print Marketing

HP