Data-Driven Marketing Association of Singapore
In Asia since 1991, Lisa Watson is an expert business and marketing innovator with agency, technology and consulting experience. She is an active advocate of the data-driven marketing industry and has served as chairman of the Data-Driven Marketing Association (formerly Direct Marketing Association) of Singapore since 2002. She represents the data-driven, direct and interactive marketing industries on several Singapore government councils including the Advertising Standards Authority of Singapore, Singapore’s Infocomm Media Development Authority (IMDA) and NTUC’s U Associates programme. She has over 25 years of marketing, consulting and advertising experience.
Lisa joined HP in 2010 and now leads the digital press division’s customer success and business innovation initiatives across Asia Pacific and Japan. Her prior experience includes nearly 10 years as an entrepreneur at Ibis Intelligence Services and over 16 years with advertising and CRM agencies including Leo Burnett, Young & Rubicam, Wunderman and OgilvyOne.