Chief experience officer (CXO)
SportsHub Pte Ltd
Jacqueline is the chief experience officer (CXO) at Singapore Sports Hub with responsibility for their customer experience strategy, corporate affairs and media relations strategy, brand strategy and management. She constantly keeps a keen eye on technology and data to keep their digital engagement ahead of the curve and refresh their customer journey roadmap. She has devoted more than a decade to consultancy work in designing and delivering multi-touch point CX strategic programmes for different global organisations and offered her time to serve in advisory panels to drive CX excellence.
Jacqueline’s greatest strengths are her deep passion in bringing meaningful value propositions and creating the new norms for organisations who are keen to make customer-centricity as their strategy for differentiation. Prior to joining SportsHub, she was general manager with Changi Airport Group in driving quality service management. She is instrumental in bringing Changi to the next level of service excellence and delivered a unified Changi experience. She has also served as a VP for customer experience management with Prudential during the newly created customer division for the Singapore business.
Jacqueline graduated from the University of London with a Bachelor of Science in Management and attained a Master of Business Administration from the University of Hull.