Winners

Marketer of the Year
McDonald’s Malaysia
   
   
1. Excellence in Advertising
Gold
McDonald’s Malaysia
Campaign: Big Mac TikTok Challenge
Agency: Leo Burnett Malaysia
Silver
RHB Bank
Campaign: Becoming Malaysia’s #1 Challenger Bank
Agency: FCB Malaysia
Bronze
Tourism Australia
Campaign: UnDiscover Australia Campaign
2. Excellence in B2B Marketing
Gold
WeChat Pay Malaysia
Campaign: Advancing the Future of Malaysia’s Digital Landscape
Agency: APAC Venture
Silver
RHB Bank
Campaign: RHB SME Raya Festive Campaign
Agency: FCB Malaysia
Bronze
Moving Walls
Campaign: Three Billboards Inside KL

 

3. Excellence in Brand Awareness
Gold
McDonald’s Malaysia
Campaign: Spicy Drama, Spicy Korean Burger
Agency: Leo Burnett Malaysia
Silver
Nippon Paint
Campaign: Nippon Rangers Room Makeovers: For Kids by Kids
Agency: Noir by Entropia
Bronze
RHB Bank
Campaign: Becoming Malaysia’s #1 Challenger Bank
Agency: FCB Malaysia
4. Excellence in Brand Strategy
Gold
McDonald’s Malaysia
Campaign: Big Mac TikTok Challenge
Agency: Leo Burnett Malaysia
Silver
McDonald’s Malaysia
Campaign: McD Elections 2019
Agency: Leo Burnett Malaysia & IDOTYOU
Bronze
RHB Bank
Campaign: Becoming Malaysia’s #1 Challenger Bank
Agency: FCB Malaysia
5. Excellence in Communications/Public Relations
Gold
RHB Bank
Campaign: Becoming Malaysia’s #1 Challenger Bank
Agency: FCB Malaysia
Silver
Etika
Brand: Wonda
Campaign: Wonda Brings Maximum Relaxation with Satisfying, Zero-Sugar Coffee
Agency: Noir by Entropia
Bronze
TNG Digital
Brand: Touch ‘n Go eWallet
Campaign: Overall Brand Awareness of the Touch ‘n Go eWallet
Agency: Zeno Public Relations (Malaysia)

 

6. Excellence in Consumer Insights/Market Research
Gold
McDonald’s Malaysia
Campaign: Got a Problem? Drive-thru Je Lah
Agency: IDOTYOU
Silver
TNG Digital
Brand: Touch ‘n Go eWallet
Campaign: Money-back Guarantee
Agency: Zeno Public Relations (Malaysia)
Bronze
RHB Bank
Campaign: Awakening the Challenger Within
Agency: FCB Malaysia
7. Excellence in Content Marketing
Gold
Malaysia Airlines
Campaign: MH Malaysia Day – From the Heart
Agency: M&C Saatchi
Silver
AirAsia
Campaign: PLAYYOURWAY – Bali/Lombok Interactive Digital Video
Bronze
Grab Malaysia
Campaign: Grab #PekSenangRaya & #BuangBalikRaya
Agency: Fisherman Integrated
8. Excellence in Corporate Social Responsibility
Gold
AirAsia
Campaign: AirAsia and (RED) Partnership
Silver
Blackmores Malaysia
Campaign: From Slacktivists to Activists: How We Embraced Both Groups to Drive Brand Love and Sales
Agency: Ampersand Advisory
Bronze
Sunway Putra Mall
Campaign: Autsome is Awesome
9. Excellence in Customer Engagement
Gold
McDonald’s Malaysia
Campaign: Big Mac Tik Tok Challenge
Agency: Leo Burnett Malaysia
Silver
McDonald’s Malaysia
Campaign: McD Elections 2019
Agency: Leo Burnett Malaysia & IDOTYOU
Bronze
Fonterra Brands (Malaysia)
Brand: Connected Mums Club
Campaign: Emotion AI Bringing Mommies Together
Agency: Entropia

 

10. Excellence in Data-Driven Marketing
Gold
Tesco
Campaign: Tesco ROLVA
Agency: Mindshare Malaysia
Silver
Celcom Axiata
Campaign: Guna Celcom
Agency: M&C Saatchi
Bronze
QSR Brands
Brand: KFC Malaysia
Campaign: KFC Dissecting Data to Feed Gamers’ Appetite
Agency: Noir by Entropia
11. Excellence in Digital Marketing
Gold
McDonald’s Malaysia
Campaign: Big Mac Tik Tok Challenge
Agency: Leo Burnett Malaysia
Silver
Celcom Axiata
Campaign: Guna Celcom
Agency: M&C Saatchi
Bronze
UNIQLO (Malaysia)
Campaign: Together in Comfort, Raya in Style
Agency: LOKi
12. Excellence in Event Marketing
Gold
Fonterra Brands (Malaysia)
Brand: Anlene
Campaign: Stay Active, Stay Agile with Anlene
Agency: Waves Events Management
Silver
Tune Talk
Campaign: 16 Baris x Tune Talk
Agency: RocketFuel
Bronze
Loob Holding
Brand: Tealive
Campaign: Tealive Breakthrough Moments
13. Excellence in Experiential Marketing
Gold
Dutch Lady Malaysia
Campaign: Dutch Lady Emojify Yourself
Agency: Blanc by Entropia
Silver
McDonald’s Malaysia
Campaign: Big Mac Tik Tok Challenge
Agency: Leo Burnett Malaysia
Bronze
Loob Holding
Brand: Tealive
Campaign: Tealive Breakthrough Moments
14. Excellence in Influencer Marketing
Gold
RHB Bank
Campaign: Awakening the Challenger Within
Agency: FCB Malaysia
Silver
AirAsia
Campaign: Throughthelens
Bronze
Malaysia Digital Economy Corporation
Brand: #mydigitalmaker
Campaign: #mydigitalmaker
Agency: Edelman Malaysia
15. Excellence in Integrated Marketing
Gold
RHB Bank
Campaign: Becoming Malaysia’s #1 Challenger Bank
Agency: FCB Malaysia
Silver
Alliance Bank Malaysia
Campaign: Alliance BizSmart Challenge 2018
Bronze
Berjaya Sompo Insurance
Campaign: Your Protection is Our Priority
16. Excellence in Launch Marketing
Gold
McDonald’s Malaysia
Campaign: Spicy Drama, Spicy Korean Burger
Agency: Leo Burnett Malaysia
Silver
McDonald’s Malaysia
Campaign: Big Mac Tik Tok Challenge
Agency: Leo Burnett Malaysia
Bronze
Mondelēz Malaysia
Brand: Cadbury Dairy Milk
Campaign: Jom Cadbury
Agency: Mad Hat Asia
17. Excellence in Loyalty Marketing
Gold
Axiata Digital ecode
Brand: Boost
Campaign: Boost 1Million Ringgit Cashback
Agency: Entropia
Silver
McDonald’s Malaysia
Campaign: Building Loyalty Through Gamification
Agency: IDOTYOU
Bronze
QSR Brands
Brand: KFC Malaysia
Campaign: KFC Finger Lickin’ Data Creates Diversified Segmentation
Agency: Noir by Entropia

 

18. Excellence in Marketing Innovation
Gold
McDonald’s Malaysia
Campaign: McD Elections 2019
Agency: Leo Burnett Malaysia & IDOTYOU
Silver
Pos Malaysia
Campaign: A Journey Through Time in 360
Agency: Blanc by Entropia
Bronze
QSR Brands
Brand: Pizza Hut Malaysia
Campaign: The Singing Pizza
Agency: TBWA Kuala Lumpur
19. Excellence in Marketing Transformation
Gold
McDonald’s Malaysia
Campaign: The Cure for Bangsar-itis
Silver
RHB Bank
Campaign: Becoming Malaysia’s #1 Challenger Bank
Agency: FCB Malaysia
Bronze
Berjaya Sompo Insurance
Campaign: Rise of the Guardians
20. Excellence in Marketing to a Specific Audience
Gold
McDonald’s Malaysia
Campaign: Big Mac Tik Tok Challenge
Agency: Leo Burnett Malaysia
Silver
Shell
Campaign: Shell Personalised Billboard
Agency: MediaCom, Moving Walls
Bronze
U Mobile
Campaign: Retail on a Bus: How U Mobile Captured Migrants on Their Way to Work
Agency: BPN Malaysia

 

21. Excellence in Media Strategy
Gold
Etika
Brand: Pepsi
Campaign: Media Time Tunnel, Powered by Pepsi Generations
Agency: Noir by Entropia
Silver
Etika
Brand: Wonda
Campaign: Wonda Brings Maximum Relaxation with Satisfying, Zero-Sugar Coffee
Agency: Noir by Entropia
Bronze
McDonald’s Malaysia
Campaign: Ramadan 2019 – Winning with Malays
Agency: OMD Malaysia
22. Excellence in Mobile Marketing
Gold
McDonald’s Malaysia
Campaign: Big Beefy Bites
Agency: OMD Malaysia
Silver
Tesco
Campaign: Tesco ROLVA
Agency: Mindshare Malaysia
Bronze
Alibaba Group
Brand: Tmall
Campaign: Double 11 – Biggest One Day Sale
Agency: SocialGrooves.com
23. Excellence in Out-Of-Home Advertising
Gold
Shell
Campaign: Shell Personalised Billboard
Agency: MediaCom, Moving Walls
Silver
McDonald’s Malaysia
Campaign: Icons Meet Icons
Agency: Leo Burnett Malaysia
Bronze
Etika
Brand: Wonda
Campaign: How Wonda-Lane Redefined the Conventional OOH Medium
Agency: Noir by Entropia
24. Excellence in Performance Marketing
Gold
AirAsia
Campaign: The AirAsia BIG Sale 2019
Silver
Taylor’s University
Campaign: How 2,178 Unique Creatives Generated 23% Increase in Leads
Agency: Noir by Entropia
Bronze
McDonald’s Malaysia
Campaign: Eliminating Human Limitations in Search Engine Marketing
Agency: OMD Malaysia

 

25. Excellence in Print Advertising
Gold
Coway Malaysia
Campaign: Coway Print Delivers a Swirling Crescendo of Sales
Agency: Ampersand Advisory and Grey Malaysia
Silver
Panasonic Malaysia
Campaign: Panasonic Malaysia National Day 2018
Agency: Naga DDB Tribal
Bronze
Etika
Brand: Pepsi
Campaign: Transporting The Sun Readers to Yesteryears Through Pepsi Generations
Agency: Noir by Entropia

 

26. Excellence in Programmatic Marketing
Gold
Tesco
Campaign: Tesco ROLVA
Agency: Mindshare Malaysia
Silver
McDonald’s Malaysia
Campaign: McD Elections 2019
Agency: OMD Malaysia
Bronze
Taylor’s University
Campaign: How 2,178 Unique Creatives Generated 23% Increase in Leads
Agency: Noir by Entropia

 

27. Excellence in Public Sector / Non-Profit Marketing
Gold
BMW Group Malaysia
Campaign: The BMW Shorties
Agency: VoxEureka
Silver
Perbadanan Insurans Deposit Malaysia
Campaign: The Invisible Protector
Agency: Spin Communications
Bronze
Hong Leong Bank
Campaign: Demi Kita: Suri
Agency: Naga DDB Tribal
28. Excellence in Search Marketing
Gold
U Mobile
Campaign: Slide Into Your Search Results: How U Mobile Hijacked Intent with Competitor Telcos
Agency: BPN Malaysia
Silver
McDonald’s Malaysia
Campaign: Eliminating Human Limitations in Search Engine Marketing
Agency: OMD Malaysia
Bronze
Gamuda Land
Campaign: Mindful Planning at Gamuda Land
Agency: SearchGuru
29. Excellence in Social Media Marketing
Gold
McDonald’s Malaysia
Campaign: Taking Twitter by Storm
Agency: IDOTYOU
Silver
Etika
Brand: Calpis
Campaign: #CalpisLycheeBattle: Super Choreography with Tik Tok
Agency: Noir by Entropia
Bronze
Malayan Banking
Brand: Maybank Cards
Campaign: Maybank Regional Cards Year End Campaign
30. Excellence in Sponsorship Activation
Gold
Dommal Food Services
Brand: Domino’s Pizza Malaysia
Campaign: Domino’s Pizza Partners with MASwings, Marks Monumental Entry into Sabah!
Silver
Unilever
Brand: Sunsilk
Campaign: Sis Cuba
Agency: Mindshare Malaysia and Media Prima
Bronze
Shopee Malaysia
Campaign: Shopee Scores a Memorable Goal with Piala FA
Agency: Ampersand Advisory
31. Excellence in Sports/esports Marketing
Gold
Mantra Experiential
Brand: SCORE Marathon
Campaign: SCORE Marathon 2019
Agency: Mantra Communications
Silver
Yoodo
Campaign: Establishing Yoodo as the Telco for Gamers
Agency: 4 Thirteen Group; ADA; Truth Communications
Bronze
Dommal Food Services
Brand: Domino’s Pizza Malaysia
Campaign: Domino’s United We Win Campaign
32. Excellence in TV/Video Advertising
Gold
Watson’s Personal Stores
Campaign: Happy Beautiful Year – Instead of a Film, We Created a Musical
Agency: Naga DDB Tribal
Silver
Axiata Group
Campaign: Project Eid
Agency: M&C Saatchi
Bronze
Danone Dumex Malaysia
Brand: Dugro
Campaign: From Tiffin Lunch Boxes to YouTube Stars!
Agency: Rouge by Entropia
33. Excellence in Viral Marketing
Gold
McDonald’s Malaysia
Campaign: Taking Twitter by Storm
Agency: IDOTYOU
Silver
McDonald’s Malaysia
Campaign: Icons Meet Icons
Agency: Leo Burnett Malaysia
Bronze
Danone Dumex Malaysia
Brand: Dugro
Campaign: From Tiffin Lunch Boxes to YouTube Stars!
Agency: Rouge by Entropia