{"id":5343,"date":"2019-11-20T12:18:25","date_gmt":"2019-11-20T04:18:25","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/markies-sg\/?p=5343"},"modified":"2019-11-20T12:22:14","modified_gmt":"2019-11-20T04:22:14","slug":"markies-awards-2019-shortlist-did-you-make-the-cut","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/markies-sg\/markies-awards-2019-shortlist-did-you-make-the-cut\/","title":{"rendered":"MARKies Awards 2019 shortlist: Did you make the cut?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.29.3&#8243; fb_built=&#8221;1&#8243; _i=&#8221;0&#8243; _address=&#8221;0&#8243;][et_pb_row _builder_version=&#8221;3.29.3&#8243; _i=&#8221;0&#8243; _address=&#8221;0.0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.29.3&#8243; _i=&#8221;0&#8243; _address=&#8221;0.0.0&#8243;][et_pb_text _builder_version=&#8221;3.29.3&#8243; header_2_font=&#8221;|700|||||||&#8221; header_2_text_color=&#8221;#00aae3&#8243; _i=&#8221;0&#8243; _address=&#8221;0.0.0.0&#8243;]<\/p>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5334 size-full\" src=\"https:\/\/awards.marketing-interactive.com\/markies-sg\/wp-content\/uploads\/sites\/25\/2019\/11\/MARKies-Awards-2019-trophy.jpg\" alt=\"MARKies-Awards-2019-trophy\" width=\"630\" height=\"358\" srcset=\"https:\/\/awards.marketing-interactive.com\/markies-sg\/wp-content\/uploads\/sites\/25\/2019\/11\/MARKies-Awards-2019-trophy.jpg 630w, https:\/\/awards.marketing-interactive.com\/markies-sg\/wp-content\/uploads\/sites\/25\/2019\/11\/MARKies-Awards-2019-trophy-480x273.jpg 480w\" sizes=\"auto, (min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 630px, 100vw\" \/><\/h2>\n<h2>\u00a0<\/h2>\n<h2>MARKies Awards 2019 shortlist: Did you make the cut?<\/h2>\n<p>The MARKies Awards are back for a third year to recognise and reward the most innovative, creative and effective campaigns spanning Singapore\u2019s entire marketing services industry. The awards are judged by an independent panel of 24 client-side marketers.<\/p>\n<p>Individual entries are evaluated by focusing on the campaigns\u2019 creative ideas or the innovative use of media. In 2019, compared to the previous years,we saw an increase bespoke\/boutique agencies making it to the shortlist across targeted categories. This lead us to believe that smaller agencies are now far more confident to play in the same league as international agencies \u2013 which is a heartening sign for the local ad scene.<\/p>\n<p>Interestingly, media owners are also proving their worth in doubling as an agency\/consultant that can perform for client despite owning a channel(s). Overall, this year\u2019s MARKies has 28 refreshed categories available to enter across two main segments \u2013 Creative Ideas and Media Usage. The awards saw 310 entries in total with 65 unique participating agencies overall \u2013 52 unique companies within the shortlist over 44 in 2018.<\/p>\n<p>Take a look at our shortlisted agencies:<\/p>\n<p><strong>1. Most Creative \u2013 Business Event<\/strong><br \/>\u2022 3radical \u2013 DBS Virtual Conference (DBS)<br \/>\u2022 Hustle &amp; Bustle \u2013 Maybank Private Wealth 5th Anniversary Gala Dinner (Maybank Private Wealth)<br \/>\u2022 MOI \u2013 Red Hat Forum, ASEAN Series 2018 (Red Hat Asia Pacific)<br \/>\u2022 motion \u2013 the creative influence \u2013 A Life Well Lived in Perspective (Prudential Assurance Company Singapore)<br \/>\u2022 Triplex Events \u2013 Singapore Week of Innovation &amp; Technology 2018 (National Research Foundation)<br \/>\u2022 Twist Media \u2013 Sky Premium Launch Event (Sky Premium International)<\/p>\n<p><strong>2. Most Creative \u2013 Consumer Event<\/strong><br \/>\u2022 Adi Media \u2013 TWILIGHT: Proudly Local (Adi Media)<br \/>\u2022 AXIS GROUP ASIA \u2013 Culture Cartel 2018; (Culture Cartel)<br \/>\u2022 AXIS GROUP ASIA \u2013 PUMA TRAIN 24 Seven (Puma Sports SEA)<br \/>\u2022 DSTNCT\u00a0\u2013 SHINE Festival \/ YOUTHx (National Youth Council)<br \/>\u2022 Hatchery Design Studio \u2013 #ChasingRooster (Sqkii)<br \/>\u2022 Hustle &amp; Bustle \u2013 Fullerton Concours d\u2019Elegance (The Fullerton Heritage)<br \/>\u2022 Kinetic Singapore \u2013 MINI Extraoddinary\u00a0(MINI Singapore)<br \/>\u2022 Publicis Singapore \u2013 Audi Brand Experience Singapore 2018 (Audi Singapore)<br \/>\u2022 Tribal Worldwide \u2013 Heineken Festive Campaign (Asia Pacific Breweries Singapore)<br \/>\u2022 Tribal Worldwide \u2013 The Supreme Showdown (ExxonMobil Asia Pacific)<\/p>\n<p><strong>3. Most Creative \u2013 Content Marketing<\/strong><br \/>\u2022 DSTNCT\u00a0\u2013 Hyperplay (Riot Games)<br \/>\u2022 FALCON AGENCY \u2013 Meet the Sydneyporeans Season 2 (Qantas\/ Destination NSW)<br \/>\u2022 Germs Digital \u2013 The Travel Insider (UOB Cards)<br \/>\u2022 KRDS DIGITAL \u2013 Singapore Air Moments (Singapore Airlines)<br \/>\u2022 Tribal Worldwide \u2013 Drink Up (Ministry of Communications and Information)<br \/>\u2022 Tribal Worldwide \u2013 Caring Campaign (Ministry of Culture, Community and Youth)<br \/>\u2022 UNTITLED PROJECT \u2013 THE MURAKA\u00a0(Conrad Maldives Rangali Island)<\/p>\n<p><strong>4. Most Creative \u2013 Digital<\/strong><br \/>\u2022 Digitas Singapore \u2013 The A-Z of Parents (Danone (Aptamil))<br \/>\u2022 Germs Digital \u2013 The Travel Insider (UOB Cards)<br \/>\u2022 Kinetic Singapore \u2013 Fortunemoji (The Society for the Prevention of Cruelty to Animals (SPCA))<br \/>\u2022 Section \u2013 PlayStation\u2019s 2018 Year-end Campaign (Sony Interactive Entertainment (PlayStation))<br \/>\u2022 TMRW \u2013 Dunkin\u2019 Donuts Deluxe (Dunkin\u2019 Donuts Singapore)<br \/>\u2022 Tribal Worldwide \u2013 Caring Campaign (Ministry of Culture, Community and Youth)<br \/>\u2022 Tribal Worldwide \u2013 Heineken Festive Campaign (Asia Pacific Breweries Singapore)<br \/>\u2022 Tribal Worldwide \u2013 Santa\u2019s Great Getaway by iShopChangi (iShopChangi (Changi Airport Group))<br \/>\u2022 Tribal Worldwide \u2013 World\u2019s First Hungry Ghost Chatbot (Ministry of Culture, Community and Youth)<\/p>\n<p><strong>5. Most Creative \u2013 Experiential<\/strong><br \/>\u2022 AXIS GROUP ASIA \u2013 Culture Cartel 2018 (Culture Cartel)<br \/>\u2022 AXIS GROUP ASIA \u2013 PUMA TRAIN 24 Seven (Puma Sports SEA)<br \/>\u2022 Clear Channel Singapore \u2013 Coke Break5 (Coca-Cola Singapore)<br \/>\u2022 Creaxis Design \u2013 Tokidoki Theme Boat (WaterB)<br \/>\u2022 Hustle &amp; Bustle \u2013 Fullerton Concours d\u2019Elegance (The Fullerton Heritage)<br \/>\u2022 Kinetic Singapore \u2013 MINI Extraoddinary\u00a0(MINI Singapore)<br \/>\u2022 TMRW and iPossible \u2013 BMW X2 Hunt (BMW Asia)<br \/>\u2022 Tribal Worldwide \u2013 Heineken Festive Campaign; Asia Pacific Breweries Singapore<br \/>\u2022 Tribal Worldwide \u2013 The Supreme Showdown (ExxonMobil Asia Pacific)<br \/>\u2022 UNTITLED PROJECT \u2013 THE MURAKA\u00a0(Conrad Maldives Rangali Island)<\/p>\n<p><strong>6. Most Creative \u2013 Government Sector Marketing<\/strong><br \/>\u2022 Fox Networks Group Asia \u2013 What Makes SG (Ministry of Communications and Information)<br \/>\u2022 Publicis Singapore \u2013 Eat, Drink, Shop Healthy Challenge 2018; Health Promotion Board<br \/>\u2022 Publicis Singapore \u2013 Less Sugar. More Flavour (Health Promotion Board)<br \/>\u2022 Publicis Singapore \u2013 TEAM MORE VS TEAM LESS\u00a0(Health Promotion Board)<br \/>\u2022 Saatchi &amp; Saatchi \u2013 The Future is Closer Than You Think (Central Provident Fund)<br \/>\u2022 TBWASingapore \u2013 Why Gamble With Your Holiday? (Singapore Tourism Board)<br \/>\u2022 Tribal Worldwide \u2013 Caring Campaign (Ministry of Culture, Community and Youth)<br \/>\u2022 Tribal Worldwide \u2013 Future Economy \u2013 Committee on the Future Economy Phase 2: See New Possibilities (Ministry of Communications and Information)<br \/>\u2022 Tribal Worldwide \u2013 War Against Diabetes Kungfu Fighter: A Hero Rices\u00a0(Ministry of Communications and Information)<br \/>\u2022 Tribal Worldwide \u2013 World\u2019s First Hungry Ghost Chatbot (Ministry of Culture, Community and Youth)<\/p>\n<p><strong>7. Most Creative \u2013 Integrated Media<\/strong><br \/>\u2022 Kinetic Singapore \u2013 MINI Extraoddinary\u00a0(MINI Singapore)<br \/>\u2022 Publicis Singapore \u2013 Audi A8 \u2013 Like Only a Person Can (Audi Singapore)<br \/>\u2022 Publicis Singapore \u2013 Audi A7 \u2013 Do You Really Need a Reason? (Audi Singapore)<br \/>\u2022 Publicis Singapore \u2013 Less Sugar. More Flavour. (Health Promotion Board)<br \/>\u2022 Publicis Singapore \u2013 TEAM MORE VS TEAM LESS\u00a0(Health Promotion Board)<br \/>\u2022 Saatchi &amp; Saatchi \u2013 The Future is Closer Than You Think (Central Provident Fund)<br \/>\u2022 Tribal Worldwide \u2013 Caring Campaign (Ministry of Culture, Community and Youth)<br \/>\u2022 Tribal Worldwide \u2013 Heineken Festive Campaign (Asia Pacific Breweries Singapore)<br \/>\u2022 Tribal Worldwide \u2013 Safer Giving (Ministry of Culture, Community and Youth)<br \/>\u2022 Tribal Worldwide \u2013 War Against Diabetes Kungfu Fighter: A Hero Rices\u00a0(Ministry of Communications and Information)<\/p>\n<p><strong>8. Most Creative \u2013 Launch\/ Re-launch<\/strong><br \/>\u2022 J. Walter Thompson Singapore \u2013 Visa Platinum Credit Card Re-launch Campaign \u2013 Make Family Time More Fulfilling (HSBC Singapore)<br \/>\u2022 Jack Morton Worldwide and Golin \u2013 Magnum Hazelnut Praline Launch (Unilever)<br \/>\u2022 Mercury Live \u2013 Mercedes-Benz CLS Launch (Mercedes-Benz)<br \/>\u2022 PROTOCOL \u2013 NESTL\u00c9 KOKO KRUNCH MAXX LAUNCH (NESTL\u00c9)<br \/>\u2022 Publicis Singapore \u2013 Audi A7 \u2013 Do You Really Need a Reason? (Audi Singapore)<br \/>\u2022 Publicis Singapore \u2013 Audi A8 \u2013 Like Only a Person Can (Audi Singapore)<br \/>\u2022 Tribal Worldwide \u2013 DBS Live more, Bank less (DBS Bank)<br \/>\u2022 Triplex Events \u2013 Singapore Week of Innovation &amp; Technology 2018 (National Research Foundation)<br \/>\u2022 TMRW \u2013 Dunkin\u2019 Donuts Deluxe (Dunkin\u2019 Donuts Singapore)<br \/>\u2022 UNTITLED PROJECT \u2013 THE MURAKA\u00a0(Conrad Maldives Rangali Island)<\/p>\n<p><strong>9. Most Creative \u2013 Out-of-Home<\/strong><br \/>\u2022 atomz\u00a0\u2013\u00a0DreamWorks KouKou at Capitaland Malls (Capitaland Malls Asia)<br \/>\u2022 Clear Channel Singapore \u2013 Standard Chartered Unlimited Cashback Pinball (Standard Chartered Bank)<br \/>\u2022 JCDecaux Singapore \u2013 Global Selfie Campaign (Pernod Ricard Global Travel Retail, The Absolut Company)<br \/>\u2022 Kinetic Singapore \u2013 MINI Extraoddinary\u00a0(MINI Singapore)<br \/>\u2022 Publicis Singapore \u2013 Eat, Drink, Shop Healthy Challenge 2018 (Health Promotion Board)<br \/>\u2022 Publicis Singapore \u2013 Less Sugar. More Flavour. (Health Promotion Board)<br \/>\u2022 Tribal Worldwide \u2013 Caring Campaign (Ministry of Culture, Community and Youth)<\/p>\n<p><strong>10. Most Creative \u2013 Print<\/strong><br \/>\u2022 Mandate Communications \u2013 MoneySense \u201cPrudent Use of Unsecured Credit\u201d (Monetary Authority of Singapore)<br \/>\u2022 Mashwire\u00a0\u2013\u00a0American Standard \u2013 Coffee Table Book (Lixil International Pte Ltd)<br \/>\u2022 Publicis Singapore \u2013 Eat, Drink, Shop Healthy Challenge 2018 (Health Promotion Board)<br \/>\u2022 Tribal Worldwide \u2013 DBS Multi-Currency Account \u2013 2.5% on USD Deposits (DBS Bank)<br \/>\u2022 TMRW \u2013 Pizza Huat Blossom (Pizza Hut Singapore)<br \/>\u2022 Tribal Worldwide \u2013 DBS Live more, Bank less (DBS Bank)<\/p>\n<p><strong>11. Most Creative \u2013 Public\/ Media Relations<\/strong><br \/>\u2022 Asia PR Werkz \u2013 KidZania Singapore\u2019s SpookyTown: The Lost Carnival (KidZania Singapore)<br \/>\u2022 Asia PR Werkz \u2013 World of Warcraft: Battle for Azeroth Singapore Launch (Blizzard Entertainment Singapore)<br \/>\u2022 Creation Singapore \u2013 Cruising Through Time: Fullerton Concours d\u2019Elegance (The Fullerton Heritage)<br \/>\u2022 Germs Digital \u2013 INCOME ADVISERS: A DIFFERENT KIND OF INFLUENCERS (INCOME)<br \/>\u2022 PROTOCOL \u2013 NESTL\u00c9 KOKO KRUNCH MAXX LAUNCH (NESTL\u00c9)<\/p>\n<p><strong>12. Most Creative \u2013 Social Media<\/strong><br \/>\u2022 Asia PR Werkz \u2013 We Are Total Defence (Nexus, Mindef)<br \/>\u2022 Digitas \u2013 The A to Z of Parents; Danone (Aptamil)<br \/>\u2022 Kinetic Singapore \u2013 Fortunemoji; The Society for the Prevention of Cruelty to Animals (SPCA)<br \/>\u2022 Lion &amp; Lion \u2013 Coca-Cola FIFA World Cup #PickYourTeam (Coca-Cola)<br \/>\u2022 PROTOCOL \u2013 MAGGI HOT HEADS CHALLENGE (MAGGI SINGAPORE)<br \/>\u2022 Publicis Singapore \u2013 Nespresso Summer Chill Out (Nespresso Singapore)<br \/>\u2022 Publicis Singapore \u2013 TEAM MORE VS TEAM LESS\u00a0(Health Promotion Board)<br \/>\u2022 Tribal Worldwide \u2013 Caring Campaign (Ministry of Culture, Community and Youth)<br \/>\u2022 Tribal Worldwide \u2013 The Original Cut (McDonald\u2019s Singapore)<br \/>\u2022 Tribal Worldwide \u2013 War Against Diabetes Kungfu Fighter: A Hero Rices\u00a0(Ministry of Communications and Information)<\/p>\n<p><strong>13. Most Creative \u2013 Specific Audience<\/strong><br \/>\u2022 DSTNCT\u00a0\u2013\u00a0Hyperplay; Riot Games<br \/>\u2022 Hustle &amp; Bustle \u2013 Leica Playground; Leica Camera Asia Pacific<br \/>\u2022 J. Walter Thompson Singapore \u2013 Visa Platinum Credit Card Re-launch Campaign \u2013 Make Family Time More Fulfilling; HSBC Singapore<br \/>\u2022 KRDS DIGITAL \u2013 The Hair Care Experience; The Body Shop<br \/>\u2022 Mandate Communications \u2013 \u201cForget Us Not\u201d \u2013 Building a Dementia-Friendly Community Campaign; Lien Foundation<br \/>\u2022 Publicis Singapore \u2013 Nespresso Summer Chill Out; Nespresso Singapore<br \/>\u2022 Section \u2013 PlayStation\u2019s 2018 Year-end Campaign; Sony Interactive Entertainment (PlayStation)<br \/>\u2022 TMRW and iPossible \u2013 BMW X2 Hunt; BMW Asia<br \/>\u2022 Tribal Worldwide \u2013 #GuntingTheSeries (Ministry of Communications and Information)<br \/>\u2022 Tribal Worldwide \u2013 Santa\u2019s Great Getaway by iShopChangi (iShopChangi (Changi Airport Group))<br \/>\u2022 Tribal Worldwide \u2013 War Against Diabetes Kungfu Fighter: A Hero Rices\u00a0(Ministry of Communications and Information)<\/p>\n<p><strong>14. Most Creative \u2013 TV\/ Video Advertising<\/strong><br \/>\u2022 FALCON AGENCY \u2013 Meet the Sydneyporeans Season 2 (Qantas\/ Destination NSW)<br \/>\u2022 Goodfellas \u2013 Savour the Moment (Malaysia Dairy Industries)<br \/>\u2022 Saatchi &amp; Saatchi \u2013 The Future is Closer Than You Think (Central Provident Fund Board)<br \/>\u2022 Tribal Worldwide \u2013 Caring Campaign (Ministry of Culture, Community and Youth)<br \/>\u2022 Tribal Worldwide \u2013 War Against Diabetes Kungfu Fighter: A Hero Rices\u00a0(Ministry of Communications and Information)<br \/>\u2022 Tribal Worldwide \u2013 What\u2019s your MOVE? (Manulife Singapore)<\/p>\n<p><strong>15. Most Effective Use \u2013 Apps\/ Mobile<\/strong><br \/>\u2022 3radical \u2013 DBS Virtual Conference (DBS)<br \/>\u2022 Publicis Singapore \u2013 Galaxy Note8 \u2013 Little Moments. Bigger Things. (Samsung Electronics)<br \/>\u2022 UNION \u2013 Halloween Horror Nights: Can You Run From Evil? (Resorts World Sentosa)<\/p>\n<p><strong>16. Most Effective Use \u2013 Consumer Insights and Analytics<\/strong><br \/>\u2022 Capillary Technologies \u2013 Bata Club (Bata Singapore)<br \/>\u2022 Creation Singapore \u2013 adidas: Sport18 (adidas Singapore)<br \/>\u2022 FALCON AGENCY \u2013 Canon Delighting You (Canon Singapore)<br \/>\u2022 Happy Marketer \u2013 Marketing Goldmine \u2013 Combining Context &amp; Intent-driven Signals (NTUC Income)<br \/>\u2022 Publicis Singapore \u2013 Galaxy Note8 \u2013 Little Moments. Bigger Things. (Samsung Electronics)<\/p>\n<p>1<strong>7. Most Effective Use \u2013 Content<\/strong><br \/>\u2022 Asia PR Werkz \u2013 The Craft Festival (DFS Venture Singapore)<br \/>\u2022 FALCON AGENCY \u2013 Meet the Sydneyporeans Season 2 (Qantas\/ Destination NSW)<br \/>\u2022 Germs Digital \u2013 The Travel Insider (UOB Cards)<br \/>\u2022 Happy Marketer \u2013 From Policy Scholars to the Change Makers of Tomorrow (Lee Kuan Yew School of Public Policy)<br \/>\u2022 IMMedia Content \u2013 Shelf Health Programme (Trax)<br \/>\u2022 IMMedia Content \u2013 Singapore Premium Banking (Standard Chartered Bank)<br \/>\u2022 UM Singapore \u2013 Biore Bare Face Off (Biore)<br \/>\u2022 UNTITLED PROJECT \u2013 THE MURAKA\u00a0(Conrad Maldives Rangali Island)<br \/>\u2022 Wild Advertising &amp; Marketing \u2013 CPF Brand Campaign (Central Provident Fund (CPF) Board)<\/p>\n<p><strong>18. Most Effective Use \u2013 Digital<\/strong><br \/>\u2022 Asia PR Werkz \u2013 The Craft Festival (DFS Venture Singapore)<br \/>\u2022 Capillary Technologies \u2013 Bata Club (Bata Singapore)<br \/>\u2022 Germs Digital \u2013 The Travel Insider (UOB Cards)<br \/>\u2022 Happy Marketer \u2013 A Quantum Leap in Customer Experiences (Royal Brunei Airlines)<br \/>\u2022 Hatchery Design Studio \u2013 #HuntTheMouse (Sqkii)<br \/>\u2022 Publicis Singapore \u2013 Galaxy Note8 \u2013 Little Moments. Bigger Things. (Samsung Electronics)<br \/>\u2022 Section \u2013 PlayStation\u2019s 2018 Year-end Campaign (Sony Interactive Entertainment (PlayStation))<br \/>\u2022 Strategic DigitaLab (SPRG) \u2013 PSB Academy 2018 Lead Generation for Student Recruitment (PSB Academy)<br \/>\u2022 Tribal Worldwide \u2013 Santa\u2019s Great Getaway by iShopChangi (iShopChangi (Changi Airport Group))<br \/>\u2022 UNION \u2013 Halloween Horror Nights: Can You Run From Evil? (Resorts World Sentosa)<\/p>\n<p><strong>19. Most Effective Use \u2013 Direct Marketing<\/strong><br \/>\u2022 Addiction Advertising \u2013 Accenture CEO Bookclub (Accenture Singapore)<br \/>\u2022 Publicis Singapore \u2013 Galaxy Note8 \u2013 Little Moments. Bigger Things. (Samsung Electronics)<br \/>\u2022 SCREAME\u00a0\u2013\u00a0GSK Healthcare Professional Engagement (GlaxoSmithKline Singapore)<\/p>\n<p><strong>20. Most Effective Use \u2013 Events<\/strong><br \/>\u2022 3radical \u2013 DBS Virtual Conference (DBS)<br \/>\u2022 AXIS GROUP ASIA \u2013 Culture Cartel 2018 (Culture Cartel)<br \/>\u2022 AXIS GROUP ASIA \u2013 PUMA TRAIN 24 Seven (Puma Sports SEA)<br \/>\u2022 DSTNCT\u00a0\u2013\u00a0SHINE Festival \/ YOUTHx (National Youth Council)<br \/>\u2022 Kinetic Singapore \u2013 MINI Extraoddinary\u00a0(MINI Singapore)<br \/>\u2022 Publicis Singapore \u2013 Audi Brand Experience Singapore 2018 (Audi Singapore)<br \/>\u2022 Rebel and Soul for Quintessentially \u2013 HSBC Jade (Aina Yee)<\/p>\n<p><strong>21. Most Effective Use \u2013 Experiential<\/strong><br \/>\u2022 AXIS GROUP ASIA \u2013 Culture Cartel 2018 (Culture Cartel)<br \/>\u2022 AXIS GROUP ASIA \u2013 PUMA TRAIN 24 Seven (Puma Sports SEA)<br \/>\u2022 Jack Morton Worldwide and Golin \u2013 Magnum Hazelnut Praline Launch (Unilever)<br \/>\u2022 Kinetic Singapore \u2013 MINI Extraoddinary\u00a0(MINI Singapore)<br \/>\u2022 Mindshare Singapore \u2013 Knorr Caipng\u00a0(Unilever, Knorr Singapore)<br \/>\u2022 motion \u2013 the creative influence \u2013 The Body Shop APAC Brand Showcase 2018 (The Body Shop APAC)<\/p>\n<p><strong>22. Most Effective Use \u2013 Integrated Media<\/strong><br \/>\u2022 FALCON AGENCY \u2013 Meet the Sydneyporeans Season 2 (Qantas\/ Destination NSW)<br \/>\u2022 Kinetic Singapore \u2013 MINI Extraoddinary\u00a0(MINI Singapore)<br \/>\u2022 McCann Worldgroup Singapore \u2013 Beyond the Label \u2013 Mental Health Public Education (National Council of Social Service)<br \/>\u2022 Mindshare Singapore \u2013 National Day Lifebuoy Pledge (Unilever, Lifebuoy Singapore)<br \/>\u2022 Publicis Singapore \u2013 Less Sugar. More Flavour. (Health Promotion Board)<br \/>\u2022 Publicis Singapore \u2013 TEAM MORE VS TEAM LESS\u00a0(Health Promotion Board)<\/p>\n<p><strong>23. Most Effective Use \u2013 Launch\/ Re-launch<\/strong><br \/>\u2022 atomz\u00a0 \u2013\u00a0Dementia Friends Mobile App Launch (Agency for Integrated Care)<br \/>\u2022 FALCON AGENCY \u2013 Meet the Sydneyporeans Season 2 (Qantas\/ Destination NSW)<br \/>\u2022 Jack Morton Worldwide and Golin \u2013 Magnum Hazelnut Praline Launch (Unilever)<br \/>\u2022 Mindshare Singapore \u2013 KFC Goldspice- Better than Gold (KFC Singapore)<br \/>\u2022 Mindshare Singapore \u2013 Magnum Pele Amber Launch\/ Re-launch (Magnum, Unilever)<br \/>\u2022 MRM\/\/McCANN Singapore \u2013 Microsoft Local Business for Better (Microsoft)<br \/>\u2022 Passion Peers \u2013 NIVEA Radiant Aura (NIVEA BODY, Beiersdorf Singapore)<br \/>\u2022 Publicis Singapore \u2013 Audi A7 \u2013 Do You Really Need a Reason? (Audi Singapore)<br \/>\u2022 Publicis Singapore \u2013 Audi A8 \u2013 Like Only a Person Can (Audi Singapore)<br \/>\u2022 UNTITLED PROJECT \u2013 THE MURAKA\u00a0(Conrad Maldives Rangali Island)<\/p>\n<p><strong>24. Most Effective Use \u2013 Loyalty &amp; CRM<\/strong><br \/>\u2022 Capillary Technologies \u2013 Bata Club (Bata Singapore)<br \/>\u2022 FALCON AGENCY \u2013 Canon Delighting You (Canon Singapore)<br \/>\u2022 Happy Marketer \u2013 Breakthrough Lead Scoring Drives Revenue to New Heights (NTUC Income)<br \/>\u2022 SCREAME\u00a0\u2013\u00a0GSK Healthcare Professional Engagement (GlaxoSmithKline Singapore)<br \/>\u2022 Tribal Worldwide \u2013 Santa\u2019s Great Getaway by iShopChangi (iShopChangi (Changi Airport Group))<\/p>\n<p><strong>25. Most Effective Use \u2013 Out-of-Home<\/strong><br \/>\u2022 Clear Channel Singapore \u2013 National Steps Challenge Bus Arrival (Health Promotion Board)<br \/>\u2022 Kinetic Singapore \u2013 MINI Extraoddinary\u00a0(MINI Singapore)<br \/>\u2022 Mindshare Singapore \u2013 Knorr Hao Chi Innovative OOH Sampling (Unilever, Knorr Singapore)<br \/>\u2022 Publicis Singapore \u2013 Eat, Drink, Shop Healthy Challenge 2018 (Health Promotion Board)<br \/>\u2022 Vizeum Singapore \u2013 Dynamic OOH Driving Sales (Foodpanda)<\/p>\n<p><strong>26. Most Effective Use \u2013 Social Media<\/strong><br \/>\u2022 Asia PR Werkz \u2013 The Craft Festival (DFS Venture Singapore)<br \/>\u2022 FALCON AGENCY \u2013 HBO Audience Map for Social ROI (HBO Asia)<br \/>\u2022 PROTOCOL \u2013 MAGGI HOT HEADS CHALLENGE (MAGGI SINGAPORE)<br \/>\u2022 Publicis Singapore \u2013 Less Sugar. More Flavour. (Health Promotion Board)<br \/>\u2022 Publicis Singapore \u2013 TEAM MORE VS TEAM LESS (Health Promotion Board)<br \/>\u2022 SCREAME\u00a0\u2013\u00a0Biore x Karma is a Bitch (Kao Singapore \u2013 Biore)<br \/>\u2022 Wild Advertising &amp; Marketing \u2013 CPF Brand Campaign (Central Provident Fund Board)<\/p>\n<p><strong>27. Most Effective Use \u2013 Specific Audience<\/strong><br \/>\u2022 DSTNCT\u00a0\u2013\u00a0Hyperplay (Riot Games)<br \/>\u2022 FALCON AGENCY \u2013 Canon Delighting You (Canon Singapore)<br \/>\u2022 FALCON AGENCY \u2013 HBO Audience Map for Social ROI (HBO Asia)<br \/>\u2022 Publicis Singapore \u2013 Nespresso Summer Chill Out (Nespresso Singapore)<br \/>\u2022 Publicis Singapore \u2013 Galaxy Note8 \u2013 Little Moments. Bigger Things. (Samsung Electronics)<\/p>\n<p><strong>28. Most Effective Use \u2013 TV\/ Video Advertising<\/strong><br \/>\u2022 FALCON AGENCY \u2013 Meet the Sydneyporeans Season 2 (Qantas\/ Destination NSW)<br \/>\u2022 Fox Networks Group Asia \u2013 What Makes SG (Ministry of Communications and Information)<br \/>\u2022 McCann Worldgroup Singapore \u2013 Beyond the Label \u2013 Mental Health Public Education (National Council of Social Service)<br \/>\u2022 Publicis Singapore \u2013 Less Sugar. More Flavour. (Health Promotion Board)<br \/>\u2022 Publicis Singapore \u2013 TEAM MORE VS TEAM LESS\u00a0(Health Promotion Board)<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 MARKies Awards 2019 shortlist: Did you make the cut? The MARKies Awards are back for a third year to recognise and reward the most innovative, creative and effective campaigns spanning Singapore\u2019s entire marketing services industry. The awards are judged by an independent panel of 24 client-side marketers. 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