{"id":19610,"date":"2025-03-27T17:37:33","date_gmt":"2025-03-27T09:37:33","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/markies-sg\/?p=19610"},"modified":"2025-03-27T17:38:10","modified_gmt":"2025-03-27T09:38:10","slug":"joycelyn-chen","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/markies-sg\/joycelyn-chen\/","title":{"rendered":"Joycelyn Chen"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Speakers” module_class=”members-full-description” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”2025 Judges” _builder_version=”4.14.7″ _module_preset=”default” global_module=”18527″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

2025 JUDGE’S PROFILE<\/strong><\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.16″ custom_margin=”|||” custom_padding=”40px|0px|40px|0px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/markies-sg\/wp-content\/uploads\/sites\/25\/2025\/03\/Air-New-Zealand_Joycelyn-Chen.png” alt=”Asia_FayeWee” title_text=”Air New Zealand_Joycelyn Chen” _builder_version=”4.27.0″ custom_margin=”|||” custom_margin_tablet=”90px|||” custom_margin_last_edited=”off|desktop” custom_padding=”30px|||” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” always_center_on_mobile=”off” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Joycelyn Chen<\/h3>\n

Head of Marketing, SSEA, UK and EU<\/h4>\n

Air New Zealand<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ text_font=”Roboto||||||||” text_text_color=”#ffffff” text_letter_spacing=”1px” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”]Joycelyn leads Air New Zealand\u2019s consumer and brand strategy in SSEA, UK and EU. A seasoned marketer with over 10 years of experience in Market development, brand strategy, digital and e-commerce across various industries, her passion lies in marrying consumer insights with go-to market plans that delivers business goals and shifts consumer perception. As a firm believer in linking consumer to brand purpose and results, her previous works has won several effectiveness awards.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” admin_label=”View other 2025 judges\u2019 profile” _builder_version=”4.27.0″ custom_margin=”0px||0px|” custom_padding=”0px||0px|” global_module=”18533″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”0px||0px|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider color=”#cccccc” divider_style=”dotted” _builder_version=”4.16″ height=”10px” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

View other 2025 judges\u2019 profile<\/h5>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”2025 Judges” module_class=”circle-member-image” _builder_version=”4.14.7″ _module_preset=”default” global_module=”18535″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ disabled_on=”on|on|off” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Joycelyn Chen” position=” Head of Marketing, SSEA, UK and EU” image_url=”https:\/\/awards.marketing-interactive.com\/markies-sg\/wp-content\/uploads\/sites\/25\/2025\/03\/Air-New-Zealand_Joycelyn-Chen.png” disabled_on=”off|off|off” admin_label=”Air New Zealand_Joycelyn Chen” _builder_version=”4.27.0″ link_option_url_new_window=”on” hover_enabled=”0″ locked=”off” global_colors_info=”{}” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5NjEwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” _dynamic_attributes=”link_option_url” sticky_enabled=”0″]<\/p>\n

Air New Zealand<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Denise Tan” position=”Director, Digital Sales & Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/markies-sg\/wp-content\/uploads\/sites\/25\/2025\/02\/Babilou-Family-Singapore_Denise-Tan.png” disabled_on=”off|off|off” admin_label=”Babilou Family Singapore_Denise Tan” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5Mzk1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Babilou Family Singapore<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Melvin Lin” position=”Head of Marketing & Communications” image_url=”https:\/\/awards.marketing-interactive.com\/markies-sg\/wp-content\/uploads\/sites\/25\/2024\/11\/CBRE-Singapore_Melvin-Lin.png” disabled_on=”off|off|off” admin_label=”CBRE Singapore_Melvin\tLin” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4OTQ3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]CBRE Singapore<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Chung Ching Ong ” position=”Executive Director, Team Lead, Marketing & Communication, Institutional Banking Group\t” image_url=”https:\/\/awards.marketing-interactive.com\/markies-sg\/wp-content\/uploads\/sites\/25\/2025\/03\/DBS-Bank_Chung-Ching-Ong.png” disabled_on=”off|off|off” admin_label=”DBS Bank_Chung Ching Ong ” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5NDM5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]DBS Bank<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ disabled_on=”on|on|off” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Nicolas Lasbistes” position=”Director of Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/markies-sg\/wp-content\/uploads\/sites\/25\/2025\/03\/dsm-firmenich_Nicolas-Lasbistes.png” disabled_on=”off|off|off” admin_label=”dsm-firmenich_Nicolas\tLasbistes” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5NTA4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]dsm-firmenich<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Iris Kok” position=”Director of Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/markies-sg\/wp-content\/uploads\/sites\/25\/2025\/03\/Dusit-Thani-Laguna-Singapore_Iris-Kok.png” disabled_on=”off|off|off” admin_label=”Dusit Thani Laguna Singapore_Iris\tKok ” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5NTQzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Dusit Thani Laguna Singapore<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Luke Nathans” position=”Chief Marketing Officer” image_url=”https:\/\/awards.marketing-interactive.com\/markies-sg\/wp-content\/uploads\/sites\/25\/2025\/02\/Kingfisher_Luke-Nathans.png” disabled_on=”off|off|off” admin_label=”Kingfisher_Luke\tNathans” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5MDA1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Kingfisher<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Debbie Yam” position=”AVP & Head of Group Creative” image_url=”https:\/\/awards.marketing-interactive.com\/markies-sg\/wp-content\/uploads\/sites\/25\/2025\/03\/Kopi-Kenangan_Debbie-Yam.png” disabled_on=”off|off|off” admin_label=”Kopi Kenangan_Debbie\tYam” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5NjAyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Kopi Kenangan<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ disabled_on=”on|on|off” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Evelyn Teo” position=”Chief Marketing Officer” image_url=”https:\/\/awards.marketing-interactive.com\/markies-sg\/wp-content\/uploads\/sites\/25\/2025\/02\/LAC-Global-Group_Evelyn-Teo_NEW.png” disabled_on=”off|off|off” admin_label=”LAC Global Group_Evelyn \tTeo” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5MjY4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

LAC Global Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Catherine Loh ” position=”Assistant General Manager, Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/markies-sg\/wp-content\/uploads\/sites\/25\/2024\/11\/Marshall-Cavendish-Education_Catherine-Loh.png” disabled_on=”off|off|off” admin_label=”Marshall Cavendish Education_Catherine\tLoh ” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NTY3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Marshall Cavendish Education<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Tracy Lui” position=”Senior Assistant Director, Marketing Communications and Retail” image_url=”https:\/\/awards.marketing-interactive.com\/markies-sg\/wp-content\/uploads\/sites\/25\/2025\/02\/Mount-Faber-Leisure-Group_Tracy-Lui.png” disabled_on=”off|off|off” admin_label=”Mount Faber Leisure Group_Tracy\t Lui” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5MzcyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

MarshallMount Faber Leisure Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Debra Soon” position=”Group Head of Brand, Communications, Marketing & Experience” image_url=”https:\/\/awards.marketing-interactive.com\/markies-sg\/wp-content\/uploads\/sites\/25\/2024\/11\/Singlife_Debra-Soon.png” disabled_on=”off|off|off” admin_label=”Singlife_Debra\tSoon” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4OTYyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Singlife<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ disabled_on=”on|on|off” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Harish Nambiar” position=”Director, Marketing Communications” image_url=”https:\/\/awards.marketing-interactive.com\/markies-sg\/wp-content\/uploads\/sites\/25\/2025\/03\/Singtel-Singapore_Harish-Nambiar.png” disabled_on=”off|off|off” admin_label=”Singtel Singapore_Harish \tNambiar” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5NDgzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Singtel Singapore<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Daniel Ng” position=”Chief Revenue Officer” image_url=”https:\/\/awards.marketing-interactive.com\/markies-sg\/wp-content\/uploads\/sites\/25\/2025\/02\/Target-Media-Singapore_Daniel-Ng.png” disabled_on=”off|off|off” admin_label=”Target Media Singapore_Daniel Ng” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5MTMzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Target Media Singapore<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Andrew\tTan” position=”Director of Marketing & Communications” image_url=”https:\/\/awards.marketing-interactive.com\/markies-sg\/wp-content\/uploads\/sites\/25\/2025\/02\/The-Singapore-Island-Country-Club_Andrew-Tan.png” disabled_on=”off|off|off” admin_label=”The Singapore Island Country Club_Andrew\tTan” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4OTgyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]The Singapore Island Country Club<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Pearlyn Cheong” position=”Regional Senior CRM Lead” image_url=”https:\/\/awards.marketing-interactive.com\/markies-sg\/wp-content\/uploads\/sites\/25\/2024\/11\/Under-Armour_Pearlyn-Cheong.jpeg” disabled_on=”off|off|off” admin_label=”Under Armour_Pearlyn\tCheong” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4NTI0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Under Armour<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ disabled_on=”on|on|off” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Robin Kong” position=”Regional Marketing Head, Asia Pacific” image_url=”https:\/\/awards.marketing-interactive.com\/markies-sg\/wp-content\/uploads\/sites\/25\/2025\/02\/Utimaco_Robin-Kong.png” disabled_on=”off|off|off” admin_label=”Utimaco_Robin\tKong ” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5MzU0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Utimaco<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Cara Wong” position=”Head of Value Proposition Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/markies-sg\/wp-content\/uploads\/sites\/25\/2025\/02\/Wilhelmsen-Ships-Service_Cara-Wong.png” disabled_on=”off|off|off” admin_label=”Wilhelmsen Ships Service_Cara Wong” _builder_version=”4.16″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE5MDY3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Wilhelmsen Ships Service<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2025 JUDGE’S PROFILEJoycelyn Chen Head of Marketing, SSEA, UK and EU Air New ZealandJoycelyn leads Air New Zealand\u2019s consumer and brand strategy in SSEA, UK and EU. A seasoned marketer with over 10 years of experience in Market development, brand strategy, digital and e-commerce across various industries, her passion lies in marrying consumer insights with […]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[28],"tags":[],"class_list":["post-19610","post","type-post","status-publish","format-standard","hentry","category-2025-judges"],"yoast_head":"\nJoycelyn Chen - MARKies Awards Singapore 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/markies-sg\/joycelyn-chen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joycelyn Chen - MARKies Awards Singapore 2026\" \/>\n<meta property=\"og:description\" content=\"2025 JUDGE'S PROFILEJoycelyn Chen Head of Marketing, SSEA, UK and EU Air New ZealandJoycelyn leads Air New Zealand\u2019s consumer and brand strategy in SSEA, UK and EU. A seasoned marketer with over 10 years of experience in Market development, brand strategy, digital and e-commerce across various industries, her passion lies in marrying consumer insights with […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/awards.marketing-interactive.com\/markies-sg\/joycelyn-chen\/\" \/>\n<meta property=\"og:site_name\" content=\"MARKies Awards Singapore 2026\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/marketingmagazine.group\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-27T09:37:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-27T09:38:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/awards.marketing-interactive.com\/markies-sg\/wp-content\/uploads\/sites\/25\/2025\/09\/mark2026.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"joleen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MarketingEds\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingEds\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"joleen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/markies-sg\/joycelyn-chen\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/markies-sg\/joycelyn-chen\/\"},\"author\":{\"name\":\"joleen\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/markies-sg\/#\/schema\/person\/a09885fe4503e5bf2508d04e33b2b478\"},\"headline\":\"Joycelyn Chen\",\"datePublished\":\"2025-03-27T09:37:33+00:00\",\"dateModified\":\"2025-03-27T09:38:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/markies-sg\/joycelyn-chen\/\"},\"wordCount\":2716,\"publisher\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/markies-sg\/#organization\"},\"articleSection\":[\"2025 Judges\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/markies-sg\/joycelyn-chen\/\",\"url\":\"https:\/\/awards.marketing-interactive.com\/markies-sg\/joycelyn-chen\/\",\"name\":\"Joycelyn Chen - MARKies Awards Singapore 2026\",\"isPartOf\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/markies-sg\/#website\"},\"datePublished\":\"2025-03-27T09:37:33+00:00\",\"dateModified\":\"2025-03-27T09:38:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/markies-sg\/joycelyn-chen\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/awards.marketing-interactive.com\/markies-sg\/joycelyn-chen\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/markies-sg\/joycelyn-chen\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/awards.marketing-interactive.com\/markies-sg\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Joycelyn Chen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/markies-sg\/#website\",\"url\":\"https:\/\/awards.marketing-interactive.com\/markies-sg\/\",\"name\":\"MARKies Awards Singapore\",\"description\":\"CELEBRATING SINGAPORE\u2019S MOST CREATIVE AND EFFECTIVE CAMPAIGNS\",\"publisher\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/markies-sg\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/awards.marketing-interactive.com\/markies-sg\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/markies-sg\/#organization\",\"name\":\"Lighthouse Independent Media Pte Ltd\",\"url\":\"https:\/\/awards.marketing-interactive.com\/markies-sg\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/markies-sg\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/awards.marketing-interactive.com\/markies-sg\/wp-content\/uploads\/sites\/25\/2019\/11\/LHFMG-2.png\",\"contentUrl\":\"https:\/\/awards.marketing-interactive.com\/markies-sg\/wp-content\/uploads\/sites\/25\/2019\/11\/LHFMG-2.png\",\"width\":497,\"height\":222,\"caption\":\"Lighthouse Independent Media Pte Ltd\"},\"image\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/markies-sg\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/marketingmagazine.group\/\",\"https:\/\/x.com\/MarketingEds\",\"https:\/\/www.linkedin.com\/company\/marketing-magazine-group\/\",\"https:\/\/www.youtube.com\/channel\/UCmCeNAoR4ygKBSv4IisSB3Q\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/markies-sg\/#\/schema\/person\/a09885fe4503e5bf2508d04e33b2b478\",\"name\":\"joleen\",\"url\":\"https:\/\/awards.marketing-interactive.com\/markies-sg\/author\/joleen\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Joycelyn Chen - MARKies Awards Singapore 2026","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/awards.marketing-interactive.com\/markies-sg\/joycelyn-chen\/","og_locale":"en_US","og_type":"article","og_title":"Joycelyn Chen - MARKies Awards Singapore 2026","og_description":"2025 JUDGE'S PROFILEJoycelyn Chen Head of Marketing, SSEA, UK and EU Air New ZealandJoycelyn leads Air New Zealand\u2019s consumer and brand strategy in SSEA, UK and EU. A seasoned marketer with over 10 years of experience in Market development, brand strategy, digital and e-commerce across various industries, her passion lies in marrying consumer insights with […]","og_url":"https:\/\/awards.marketing-interactive.com\/markies-sg\/joycelyn-chen\/","og_site_name":"MARKies Awards Singapore 2026","article_publisher":"https:\/\/www.facebook.com\/marketingmagazine.group\/","article_published_time":"2025-03-27T09:37:33+00:00","article_modified_time":"2025-03-27T09:38:10+00:00","og_image":[{"width":1920,"height":720,"url":"https:\/\/awards.marketing-interactive.com\/markies-sg\/wp-content\/uploads\/sites\/25\/2025\/09\/mark2026.jpg","type":"image\/jpeg"}],"author":"joleen","twitter_card":"summary_large_image","twitter_creator":"@MarketingEds","twitter_site":"@MarketingEds","twitter_misc":{"Written by":"joleen","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/awards.marketing-interactive.com\/markies-sg\/joycelyn-chen\/#article","isPartOf":{"@id":"https:\/\/awards.marketing-interactive.com\/markies-sg\/joycelyn-chen\/"},"author":{"name":"joleen","@id":"https:\/\/awards.marketing-interactive.com\/markies-sg\/#\/schema\/person\/a09885fe4503e5bf2508d04e33b2b478"},"headline":"Joycelyn Chen","datePublished":"2025-03-27T09:37:33+00:00","dateModified":"2025-03-27T09:38:10+00:00","mainEntityOfPage":{"@id":"https:\/\/awards.marketing-interactive.com\/markies-sg\/joycelyn-chen\/"},"wordCount":2716,"publisher":{"@id":"https:\/\/awards.marketing-interactive.com\/markies-sg\/#organization"},"articleSection":["2025 Judges"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/awards.marketing-interactive.com\/markies-sg\/joycelyn-chen\/","url":"https:\/\/awards.marketing-interactive.com\/markies-sg\/joycelyn-chen\/","name":"Joycelyn Chen - MARKies Awards Singapore 2026","isPartOf":{"@id":"https:\/\/awards.marketing-interactive.com\/markies-sg\/#website"},"datePublished":"2025-03-27T09:37:33+00:00","dateModified":"2025-03-27T09:38:10+00:00","breadcrumb":{"@id":"https:\/\/awards.marketing-interactive.com\/markies-sg\/joycelyn-chen\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/awards.marketing-interactive.com\/markies-sg\/joycelyn-chen\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/awards.marketing-interactive.com\/markies-sg\/joycelyn-chen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/awards.marketing-interactive.com\/markies-sg\/"},{"@type":"ListItem","position":2,"name":"Joycelyn Chen"}]},{"@type":"WebSite","@id":"https:\/\/awards.marketing-interactive.com\/markies-sg\/#website","url":"https:\/\/awards.marketing-interactive.com\/markies-sg\/","name":"MARKies Awards Singapore","description":"CELEBRATING SINGAPORE\u2019S MOST CREATIVE AND EFFECTIVE CAMPAIGNS","publisher":{"@id":"https:\/\/awards.marketing-interactive.com\/markies-sg\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/awards.marketing-interactive.com\/markies-sg\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/awards.marketing-interactive.com\/markies-sg\/#organization","name":"Lighthouse Independent Media Pte Ltd","url":"https:\/\/awards.marketing-interactive.com\/markies-sg\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/awards.marketing-interactive.com\/markies-sg\/#\/schema\/logo\/image\/","url":"https:\/\/awards.marketing-interactive.com\/markies-sg\/wp-content\/uploads\/sites\/25\/2019\/11\/LHFMG-2.png","contentUrl":"https:\/\/awards.marketing-interactive.com\/markies-sg\/wp-content\/uploads\/sites\/25\/2019\/11\/LHFMG-2.png","width":497,"height":222,"caption":"Lighthouse Independent Media Pte Ltd"},"image":{"@id":"https:\/\/awards.marketing-interactive.com\/markies-sg\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/marketingmagazine.group\/","https:\/\/x.com\/MarketingEds","https:\/\/www.linkedin.com\/company\/marketing-magazine-group\/","https:\/\/www.youtube.com\/channel\/UCmCeNAoR4ygKBSv4IisSB3Q"]},{"@type":"Person","@id":"https:\/\/awards.marketing-interactive.com\/markies-sg\/#\/schema\/person\/a09885fe4503e5bf2508d04e33b2b478","name":"joleen","url":"https:\/\/awards.marketing-interactive.com\/markies-sg\/author\/joleen\/"}]}},"_links":{"self":[{"href":"https:\/\/awards.marketing-interactive.com\/markies-sg\/wp-json\/wp\/v2\/posts\/19610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/awards.marketing-interactive.com\/markies-sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/awards.marketing-interactive.com\/markies-sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/awards.marketing-interactive.com\/markies-sg\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/awards.marketing-interactive.com\/markies-sg\/wp-json\/wp\/v2\/comments?post=19610"}],"version-history":[{"count":3,"href":"https:\/\/awards.marketing-interactive.com\/markies-sg\/wp-json\/wp\/v2\/posts\/19610\/revisions"}],"predecessor-version":[{"id":19649,"href":"https:\/\/awards.marketing-interactive.com\/markies-sg\/wp-json\/wp\/v2\/posts\/19610\/revisions\/19649"}],"wp:attachment":[{"href":"https:\/\/awards.marketing-interactive.com\/markies-sg\/wp-json\/wp\/v2\/media?parent=19610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/awards.marketing-interactive.com\/markies-sg\/wp-json\/wp\/v2\/categories?post=19610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/awards.marketing-interactive.com\/markies-sg\/wp-json\/wp\/v2\/tags?post=19610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}