{"id":18524,"date":"2024-11-14T15:47:35","date_gmt":"2024-11-14T07:47:35","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/markies-sg\/?p=18524"},"modified":"2024-11-14T15:50:45","modified_gmt":"2024-11-14T07:50:45","slug":"pearlyn-cheong","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/markies-sg\/pearlyn-cheong\/","title":{"rendered":"Pearlyn Cheong"},"content":{"rendered":"

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2025 JUDGE’S PROFILE<\/strong><\/h1>\n

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Pearlyn Cheong<\/h3>\n

Regional Senior CRM Lead<\/h4>\n

Under Armour<\/h5>\n

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With over 15 years of integrated marketing expertise, Pearlyn is a champion for customer-centric growth through technology. Across diverse industries (FMCG, hospitality, healthcare, sports and financial services), she spearheads regional initiatives that seamlessly integrate digital tools, transforming omnichannel commercial operations and driving both customer engagement and efficiency. From leading successful CRM and marketing tool implementations, to crafting impactful loyalty programs, she has proven track record of delivering value for both customer retention and business objectives.<\/p>\n

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View other 2025 judges\u2019 profile<\/h5>\n

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Welcome to Awards Site Home<\/a>. This is your first post. 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