{"id":21505,"date":"2026-03-25T16:01:09","date_gmt":"2026-03-25T08:01:09","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/markies-sg\/?page_id=21505"},"modified":"2026-04-13T18:04:17","modified_gmt":"2026-04-13T10:04:17","slug":"2026-finalists","status":"publish","type":"page","link":"https:\/\/awards.marketing-interactive.com\/markies-sg\/2026-finalists\/","title":{"rendered":"2026 Finalists"},"content":{"rendered":"

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2026 Finalists<\/h2>\n

[\/et_pb_text][et_pb_toggle title=”1. Most Creative \u2013 Cause Marketing” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”1. Most Creative \u2013 Cause Marketing” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nGERMS<\/strong>
Client Organisation: United Overseas Bank
Campaign: United as One Red Dot<\/td>\n<\/tr>\n
\"\"<\/td>\nKlick Health Asia-Pacific, Initiative, MBCS an Omnicom Media Company<\/strong>
Client Organisation: MSD Asia Pacific
Brand: GARDASIL 9 (Human Papillomavirus 9-valent Vaccine, Recombinant)
Campaign: Author of Your Own Story – Unbranded Disease Awareness Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nOgilvy Singapore, PHD<\/strong>
Client Organisation: HSBC Singapore
Campaign: Play It Forward<\/td>\n<\/tr>\n
\"\"<\/td>\nParamount<\/strong>
Client Organisation: Nickelodeon Asia
Brand: Nickelodeon
Campaign: Mission P.A.N.T.S.<\/td>\n<\/tr>\n
\"\"<\/td>\nResolute Communications<\/strong>
Campaign: The Great Ocean Dash<\/td>\n<\/tr>\n
\"\"<\/td>\nSportfive Asia<\/strong>
Client Organisation: MSIG Asia
Campaign: Protecting Goals, Powering Futures<\/td>\n<\/tr>\n
\"\"<\/td>\nStellar Ace, Sing Lit Station, SMRT Trains<\/strong>
Client Organisation: National Arts Council
Campaign: National Arts Council<\/td>\n<\/tr>\n
\"\"<\/td>\nTBWA Singapore, Starcom<\/strong>
Client Organisation: Health Promotion Board
Campaign: HPB – Don’t Toy With Your Life<\/td>\n<\/tr>\n
\"\"<\/td>\nTEAM LEWIS<\/strong>
Client Organisation: TOUCH Community Services\u200b
Brand: Beyond the Label\u200b
Campaign: Breaking Stigma, Championing Workplace Mental Health\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nVML Singapore<\/strong>
Client Organisation: HSBC Singapore
Campaign: HSBC Mind Athletes Tournament<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”2. Most Creative \u2013 Communications \/ Public Relations” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”2. Most Creative \u2013 Communications \/ Public Relations” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nDistilleri<\/strong>
Client Organisation: Wen Ken Marketing
Brand: Three Legs Cooling Water
Campaign: Cooling Off Day<\/td>\n<\/tr>\n
\"\"<\/td>\nDSTNCT<\/strong>
Client Organisation: MINDEF
Brand: The Digital and Intelligence Service
Campaign: DIS Changes Everything<\/td>\n<\/tr>\n
\"\"<\/td>\nDSTNCT<\/strong>
Client Organisation: MINDEF
Brand: National Day Parade
Campaign: National Day Parade 2025<\/td>\n<\/tr>\n
\"\"<\/td>\nMedia360, Joy Communications<\/strong>
Client Organisation: Land Transport Authority
Campaign: THE TRAVEL GUARDIANS OF LAND TRANSPORT AUTHORITY<\/td>\n<\/tr>\n
\"\"<\/td>\nSportfive Asia<\/strong>
Client Organisation: MSIG Asia
Campaign: Protecting Goals, Powering Futures<\/td>\n<\/tr>\n
\"\"<\/td>\nTSL Media Group<\/strong>
Client Organisation: Scoot
Campaign: Scoot with Heart 2025 – \u201cWhat ifs?\u201d<\/td>\n<\/tr>\n
\"\"<\/td>\nViddsee<\/strong>
Client Organisation: Home Team Science and Technology Agency (HTX)
Campaign: SOLVE FOR X<\/td>\n<\/tr>\n
\"\"<\/td>\nWPP Production, OMD<\/strong>
Client Organisation: Singtel
Campaign: Unstoppable with Singtel 5G+<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”3. Most Creative \u2013 Content Marketing” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”3. Most Creative \u2013 Content Marketing” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nADA Data AI Solutions<\/strong>
Client Organisation: Bosch Home Appliances
Campaign: Care #LikeABosch<\/td>\n<\/tr>\n
\"\"<\/td>\nDentsu Singapore, W\/E + Partners<\/strong>
Client Organisation: Standard Chartered Bank
Campaign: SC WellnessNOW<\/td>\n<\/tr>\n
\"\"<\/td>\nDSTNCT<\/strong>
Client Organisation: MINDEF
Brand: National Day Parade
Campaign: National Day Parade 2025<\/td>\n<\/tr>\n
\"\"<\/td>\nDSTNCT<\/strong>
Client Organisation: Ministry of Digital Development and Information
Brand: The SG Brand (@singapore)
Campaign: #ThisisSG<\/td>\n<\/tr>\n
\"\"<\/td>\nDSTNCT<\/strong>
Client Organisation: Sport Singapore
Brand: Team Singapore
Campaign: SEA Games and ASEAN Para Games<\/td>\n<\/tr>\n
\"\"<\/td>\nGOVT VCCP<\/strong>
Client Organisation: Sentosa Development Corporation
Brand: Sentosa
Campaign: Island Rhythms: Sun, Sand, Sea and Nature<\/td>\n<\/tr>\n
\"\"<\/td>\nMashwire<\/strong>
Client Organisation: Sunshine Bakeries
Campaign: Sunshine Komugi Gold. Fuwa Fuwa Odoroki!<\/td>\n<\/tr>\n
\"\"<\/td>\nMcCANN, Uniform<\/strong>
Client Organisation: CPF Board
Campaign: Find Your Financial Calm<\/td>\n<\/tr>\n
\"\"<\/td>\nTBWA Singapore, Starcom<\/strong>
Client Organisation: Health Promotion Board
Campaign: It all Adds Up: The Campaign That Made Small Wins Feel Epic<\/td>\n<\/tr>\n
\"\"<\/td>\nUltimus Productions, BurdaLuxury<\/strong>
Client Organisation: CapitaLand Investment (Raffles City Singapore)
Campaign: Raffles City Beauty Vault 2025<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”4. Most Creative \u2013 Customer Engagement” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”4. Most Creative \u2013 Customer Engagement” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nDistilleri<\/strong>
\nClient Organisation: McDonald’s Singapore
\nCampaign: We’re In A Pickle<\/td>\n<\/tr>\n
\"\"<\/td>\nEpic Dialogue, LIKELY<\/strong>
\nClient Organisation: GXS Bank
\nCampaign: Pocket Is Right: GXS Bank Deposit Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nGERMS<\/strong>
\nClient Organisation: United Overseas Bank
\nCampaign: United as One Red Dot<\/td>\n<\/tr>\n
\"\"<\/td>\nGERMS<\/strong>
\nClient Organisation: United Overseas Bank
\nCampaign: Taste the world with FX+<\/td>\n<\/tr>\n
\"\"<\/td>\nLeo Singapore, MSL Singapore, Starcom Singapore<\/strong>
\nClient Organisation: Cathay Pacific
\nCampaign: Tripment<\/td>\n<\/tr>\n
\"\"<\/td>\nLeo Singapore, OMD Singapore<\/strong>
\nClient Organisation: McDonald’s Singapore
\nCampaign: McGriddles: The Unauthorised Collab<\/td>\n<\/tr>\n
\"\"<\/td>\nMcCANN, Uniform<\/strong>
\nClient Organisation: CPF Board
\nCampaign: Find Your Financial Calm<\/td>\n<\/tr>\n
\"\"<\/td>\nMedia360, Joy Communications<\/strong>
\nClient Organisation: Land Transport Authority
\nCampaign: THE TRAVEL GUARDIANS OF LAND TRANSPORT AUTHORITY<\/td>\n<\/tr>\n
\"\"<\/td>\nPublicis Chemistry, Zenith, Also Known As<\/strong>
\nClient Organisation: Subway Singapore
\nCampaign: Subway and Singapore, Fresh at 60<\/td>\n<\/tr>\n
\"\"<\/td>\nTofu Design<\/strong>
\nClient Organisation: Carlsberg Singapore
\nBrand: Connor’s Stout Porter
\nCampaign: Made to Shake for Good Times<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”5. Most Creative \u2013 Digital” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”5. Most Creative \u2013 Digital” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAssembly<\/strong>
Client Organisation: The Ascott Limited
Brand: DiscoverASR
Campaign: DiscoverASR Mid-Year Sale<\/td>\n<\/tr>\n
\"\"<\/td>\nAssemblyclan<\/strong>
Client Organisation: CapitaLand Investment
Brand: Raffles City Singapore
Campaign: Dreams of Wonder<\/td>\n<\/tr>\n
\"\"<\/td>\nDentsu Singapore, W\/E + Partners<\/strong>
Client Organisation: Standard Chartered Bank
Campaign: SC WellnessNOW<\/td>\n<\/tr>\n
\"\"<\/td>\nDSTNCT<\/strong>
Client Organisation: National Arts Council
Brand: Catch
Campaign: SG Culture Pass<\/td>\n<\/tr>\n
\"\"<\/td>\nDSTNCT<\/strong>
Client Organisation: MINDEF
Brand: National Day Parade
Campaign: National Day Parade 2025<\/td>\n<\/tr>\n
\"\"<\/td>\nEdelman Data x Intelligence (DXI), Rele Asia<\/strong>
Client Organisation: UOB
Campaign: UOB Afterhours<\/td>\n<\/tr>\n
\"\"<\/td>\nHavas Media Singapore<\/strong>
Client Organisation: KFC Singapore
Campaign: KFC CNY Cereal Chicken \u2013 More Crunch, More Huat<\/td>\n<\/tr>\n
\"\"<\/td>\nLeo Singapore, MSL Singapore, Starcom Singapore<\/strong>
Client Organisation: Cathay Pacific
Campaign: Most fun per Square Kilometre<\/td>\n<\/tr>\n
\"\"<\/td>\nLeo Singapore, MSL Singapore, Starcom Singapore<\/strong>
Client Organisation: Cathay Pacific
Campaign: Tripment<\/td>\n<\/tr>\n
\"\"<\/td>\nMedia360, Joy Communications<\/strong>
Client Organisation: Land Transport Authority
Campaign: THE TRAVEL GUARDIANS OF LAND TRANSPORT AUTHORITY<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”6. Most Creative \u2013 Event (Physical \/ Virtual)” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”6. Most Creative \u2013 Event (Physical \/ Virtual)” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\n:Teeth, The Black Sheep, AKA Asia, Dentsu Red Star<\/strong>
Client Organisation: Asia Pacific Breweries Singapore
Brand: Heineken
Campaign: Heineken Afterwork Refreshed<\/td>\n<\/tr>\n
\"\"<\/td>\nDSTNCT<\/strong>
Client Organisation: National Heritage Board
Brand: Founders\u2019 Memorial
Campaign: Project Citizens: The First Million<\/td>\n<\/tr>\n
\"\"<\/td>\nGOODSTUPH<\/strong>
Client Organisation: Prudential Singapore
Campaign: The Funeral of Our Former Selves<\/td>\n<\/tr>\n
\"\"<\/td>\nKR+D, The creative arm of Kingsmen<\/strong>
Client Organisation: Singapore Tourism Board
Brand: The Dream Sphere: Singapore Pavilion, World Expo Osaka
Campaign: The Dream Sphere: Singapore Pavilion, World Expo Osaka<\/td>\n<\/tr>\n
\"\"<\/td>\nLeo Singapore, OMD Singapore<\/strong>
Client Organisation: McDonald’s Singapore
Campaign: McGriddles: Griddlecore AM Fest<\/td>\n<\/tr>\n
\"\"<\/td>\nMedia360, Joy Communications<\/strong>
Client Organisation: Land Transport Authority
Campaign: THE TRAVEL GUARDIANS OF LAND TRANSPORT AUTHORITY<\/td>\n<\/tr>\n
\"\"<\/td>\nSpark Foundry Singapore, Nine:TwentyEight<\/strong>
Client Organisation: Citibank Singapore
Brand: Citi SMRT Card
Campaign: Citi SMRT 20th Year of Partnership \u2013 Take Your Savings Places<\/td>\n<\/tr>\n
\"\"<\/td>\nStarcom, GOVT VCCP<\/strong>
Client Organisation: Sentosa Development Corporation
Campaign: Disconnect, to Reconnect: Sentosa Sunset Watch Party<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Ad Makers<\/strong>
Client Organisation: Carlsberg Singapore
Brand: Carlsberg
Campaign: Jalan Carlsberg<\/td>\n<\/tr>\n
\"\"<\/td>\nTofu Design<\/strong>
Client Organisation: Carlsberg Singapore
Brand: Connor’s Stout Porter
Campaign: Made to Shake for Good Times<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”7. Most Creative \u2013 Experiential” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”7. Most Creative \u2013 Experiential” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAKA Asia<\/strong>
Client Organisation: StarHub
Campaign: Discover Your Digital BMI<\/td>\n<\/tr>\n
\"\"<\/td>\nKR+D, The creative arm of Kingsmen<\/strong>
Client Organisation: Singapore Tourism Board
Brand: The Dream Sphere: Singapore Pavilion, World Expo Osaka
Campaign: The Dream Sphere: Singapore Pavilion, World Expo Osaka<\/td>\n<\/tr>\n
\"\"<\/td>\nMomenntum<\/strong>
Client Organisation: LEGO Singapore
Campaign: LEGO Experience The Thrill (Grand Prix Season Singapore 2025)<\/td>\n<\/tr>\n
\"\"<\/td>\nPublicis Chemistry, Zenith<\/strong>
Client Organisation: Subway Singapore
Campaign: Subway Signatures: A Feast For Your Senses<\/td>\n<\/tr>\n
\"\"<\/td>\nResolute Communications<\/strong>
Campaign: The Great Ocean Dash<\/td>\n<\/tr>\n
\"\"<\/td>\nFAIRPRICE GROUP<\/strong>
Client Organisation: FAIRPRICE GROUP
Campaign: MADE IN SINGAPORE 2025: FARM TO TABLE, HEART TO HOME<\/td>\n<\/tr>\n
\"\"<\/td>\nStarcom, Ogilvy<\/strong>
Client Organisation: Central Narcotics Bureau
Campaign: CNB Uninfluenced Campaign: The Trip to Larspura<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Little Spaceship, Mad Hat Asia<\/strong>
Client Organisation: Mount Faber Leisure Group
Brand: Singapore Cable Car
Campaign: Pok\u00e9mon Day-to-Night Adventure Presented by Singapore Cable Car<\/td>\n<\/tr>\n
\"\"<\/td>\nViddsee<\/strong>
Client Organisation: Home Team Science and Technology
Campaign: SOLVE FOR X<\/td>\n<\/tr>\n
\"\"<\/td>\nZenith, Publicis Chemistry<\/strong>
Client Organisation: Subway Singapore
Campaign: Triple Cheese, Yes Please!<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”8. Most Creative \u2013 Gamification Campaign” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”8. Most Creative \u2013 Gamification Campaign” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAccenture Song, Dentsu<\/strong>
Client Organisation: Standard Chartered Bank
Campaign: Pinball Sure-Win Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nEpic Dialogue, LIKELY<\/strong>
Client Organisation: GXS Bank
Campaign: Pocket Is Right: GXS Bank Deposit Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nOgilvy Singapore, PHD<\/strong>
Client Organisation: HSBC Singapore
Campaign: Play It Forward<\/td>\n<\/tr>\n
\"\"<\/td>\nPublicis Chemistry, Zenith, Also Known As<\/strong>
Client Organisation: Subway Singapore
Campaign: Triple Cheese, Yes Please!<\/td>\n<\/tr>\n
\"\"<\/td>\nTate Anzur<\/strong>
Client Organisation: The LEGO Group
Campaign: LEGO F1 Grand Brix Speed Hunt in Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nVML Singapore<\/strong>
Client Organisation: HSBC Singapore
Campaign: HSBC Mind Athletes Tournament<\/td>\n<\/tr>\n
\"\"<\/td>\nXerago<\/strong>
Client Organisation: Citibank Singapore
Brand: Citi SMRT Card
Campaign: Citi SMRT 20th Year of Partnership \u2013 Take Your Savings Places<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”9. Most Creative \u2013 Government Sector \/ Non-Profit Marketing” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”9. Most Creative \u2013 Government Sector \/ Non-Profit Marketing” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nBless7Up<\/strong>
\nClient Organisation: Singapore Kindness Movement
\nCampaign: Be Greater – PSAs<\/td>\n<\/tr>\n
\"\"<\/td>\nDSTNCT<\/strong>
\nClient Organisation: Sport Singapore
\nBrand: Team Singapore
\nCampaign: SEA Games and ASEAN Para Games<\/td>\n<\/tr>\n
\"\"<\/td>\nDSTNCT<\/strong>
\nClient Organisation: National Arts Council
\nBrand: Catch
\nCampaign: SG Culture Pass<\/td>\n<\/tr>\n
\"\"<\/td>\nGERMS<\/strong>
\nClient Organisation: SG Enable
\nCampaign: Would you care?<\/td>\n<\/tr>\n
\"\"<\/td>\nGoodfellas, Atypicalfilms<\/strong>
\nClient Organisation: Ministry of Manpower
\nBrand: Career Health SG
\nCampaign: Warning Signs.<\/td>\n<\/tr>\n
\"\"<\/td>\nGoodfellas, Freeflow Productions<\/strong>
\nClient Organisation: Ministry of Manpower
\nBrand: Career Health SG
\nCampaign: Coach.<\/td>\n<\/tr>\n
\"\"<\/td>\nGOVT VCCP<\/strong>
\nClient Organisation: Urban Redevelopment Authority
\nBrand: URA
\nCampaign: Draft Master Plan 2025:
\nFrom Front Page to \u201cFor You\u201d Page<\/td>\n<\/tr>\n
\"\"<\/td>\nMcCANN, Uniform<\/strong>
\nClient Organisation: CPF Board
\nCampaign: Find Your Financial Calm<\/td>\n<\/tr>\n
\"\"<\/td>\nSplash Productions, Hydse<\/strong>
\nClient Organisation: Singapore Police Force
\nCampaign: We can ACT against Scams Roadshow<\/td>\n<\/tr>\n
\"\"<\/td>\nWild Advertising & Marketing<\/strong>
\nClient Organisation: Central Provident Fund Board
\nCampaign: Adopt a Financial Habbit with CPF<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”10. Most Creative \u2013 Hyperlocal Marketing” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”10. Most Creative \u2013 Hyperlocal Marketing” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nDSTNCT<\/strong>
Client Organisation: Ministry of Digital Development and Information
Brand: The SG Brand (@singapore)
Campaign: #ThisisSG<\/td>\n<\/tr>\n
\"\"<\/td>\nDSTNCT<\/strong>
Client Organisation: Sport Singapore
Brand: Team Singapore
Campaign: SEA Games and ASEAN Para Games<\/td>\n<\/tr>\n
\"\"<\/td>\nGERMS<\/strong>
Client Organisation: United Overseas Bank
Campaign: United as One Red Dot<\/td>\n<\/tr>\n
\"\"<\/td>\nMediaOne<\/strong>
Client Organisation: Travelodge Hotels Asia
Campaign: Travelodge Hotels Asia: One Brand, Many Local Journeys<\/td>\n<\/tr>\n
\"\"<\/td>\nPublicis Chemistry, Zenith, Also Known As<\/strong>
Client Organisation: Subway and Singapore, Fresh at 60
Campaign: Subway and Singapore, Fresh at 60<\/td>\n<\/tr>\n
\"\"<\/td>\nSKALE By Growthdesk, GrowthDesk Studios<\/strong>
Client Organisation: GBA Corporation Singapore
Brand: Fisherman’s Friend Singapore
Campaign: Chope First, Soothe After<\/td>\n<\/tr>\n
\"\"<\/td>\nTate Anzur<\/strong>
Client Organisation: The LEGO Group
Campaign: Stories of Singapore: Building Our Heritage, Brick by Brick<\/td>\n<\/tr>\n
\"\"<\/td>\nTMRW<\/strong>
Client Organisation: BMW Asia
Brand: BMW
Campaign: BMW i7 Singapore Icons Campaign<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”11. Most Creative \u2013 Immersive Brand Activation” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”11. Most Creative \u2013 Immersive Brand Activation” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nDSTNCT<\/strong>
\nClient Organisation: National Heritage Board
\nBrand: Founders\u2019 Memorial
\nCampaign: Project Citizens: The First Million<\/td>\n<\/tr>\n
\"\"<\/td>\nStarcom, GOVT VCCP<\/strong>
\nClient Organisation: Sentosa Development Corporation
\nCampaign: Disconnect, to Reconnect: Sentosa Sunset Watch Party<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Ad Makers<\/strong>
\nClient Organisation: Carlsberg Singapore
\nBrand: Carlsberg
\nCampaign: Jalan Carlsberg<\/td>\n<\/tr>\n
\"\"<\/td>\nUNIFORM<\/strong>
\nClient Organisation: National Library Board
\nCampaign: Worlds Within<\/td>\n<\/tr>\n
\"\"<\/td>\nVML Singapore<\/strong>
\nClient Organisation: HSBC Singapore
\nCampaign: HSBC Mind Athletes Tournament<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”12. Most Creative \u2013 Influencers \/ KOLs” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”12. Most Creative \u2013 Influencers \/ KOLs” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\n:Teeth, Media Unboxx, M1M<\/strong>
\nClient Organisation: Marriott International
\nBrand: Marriott Bonvoy
\nCampaign: Baggage-Free Staycations<\/td>\n<\/tr>\n
\"\"<\/td>\nAKA Asia, :Teeth, Dentsu Red Star<\/strong>
\nClient Organisation: Asia Pacific Breweries Singapore
\nBrand: Guinness
\nCampaign: Guinness x Tobyato<\/td>\n<\/tr>\n
\"\"<\/td>\nClozette Group, Ampersand Advisory<\/strong>
\nClient Organisation: Maybank Singapore
\nCampaign: Maybank XL Cards Launch<\/td>\n<\/tr>\n
\"\"<\/td>\nHEPMIL Singapore<\/strong>
\nClient Organisation: Ministry of Culture, Community & Youth
\nCampaign: SG60: Building Our Singapore Together<\/td>\n<\/tr>\n
\"\"<\/td>\nLeo Singapore, MSL Singapore, Starcom Singapore<\/strong>
\nClient Organisation: Cathay Pacific
\nCampaign: Most fun per Square Kilometre<\/td>\n<\/tr>\n
\"\"<\/td>\nLeo Singapore, OMD Singapore<\/strong>
\nClient Organisation: McDonald’s Singapore
\nCampaign: McGriddles: Griddlecore AM Fest<\/td>\n<\/tr>\n
\"\"<\/td>\nMBCS an Omnicom Media Company<\/strong>
\nClient Organisation: Deliveroo Singapore
\nCampaign: No Need to Think<\/td>\n<\/tr>\n
\"\"<\/td>\nTBWA Singapore<\/strong>
\nClient Organisation: Hilton International Asia Pacific
\nCampaign: Hilton – Hustle Without Hassle<\/td>\n<\/tr>\n
\"\"<\/td>\nTSL Media Group, Social Makers<\/strong>
\nClient Organisation: Amazon SG
\nCampaign: Amazon Prime Big Deal Days Warm Up 2025<\/td>\n<\/tr>\n
\"\"<\/td>\nWild Advertising & Marketing<\/strong>
\nClient Organisation: Central Provident Fund Board
\nCampaign: Adopt a Financial Habbit with CPF<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”13. Most Creative \u2013 Integrated Media” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”13. Most Creative \u2013 Integrated Media” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nact.3 GMBH<\/strong>
Client Organisation: adidas SEA
Campaign: LIGHT THE BAY<\/td>\n<\/tr>\n
\"\"<\/td>\nDSTNCT<\/strong>
Client Organisation: MINDEF
Brand: National Day Parade
Campaign: National Day Parade 2025<\/td>\n<\/tr>\n
\"\"<\/td>\nDSTNCT<\/strong>
Client Organisation: MINDEF
Brand: The Digital and Intelligence Service
Campaign: DIS Changes Everything<\/td>\n<\/tr>\n
\"\"<\/td>\nDSTNCT<\/strong>
Client Organisation: Sport Singapore
Brand: Team Singapore
Campaign: SEA Games and ASEAN Para Games<\/td>\n<\/tr>\n
\"\"<\/td>\nGERMS<\/strong>
Client Organisation: United Overseas Bank
Campaign: United as One Red Dot<\/td>\n<\/tr>\n
\"\"<\/td>\nMedia360, Joy Communications<\/strong>
Client Organisation: Land Transport Authority
Campaign: THE TRAVEL GUARDIANS OF LAND TRANSPORT AUTHORITY<\/td>\n<\/tr>\n
\"\"<\/td>\nNine:TwentyEight, Spark Foundry, PMCI<\/strong>
Client Organisations: Citibank Singapore, Mastercard Asia\/Pacific
Brand: Citi Mastercard
Campaign: Citi Mastercard Million Dollar Giveaway<\/td>\n<\/tr>\n
\"\"<\/td>\nPublicis Chemistry, Zenith, Also Known As<\/strong>
Client Organisation: Subway Singapore
Campaign: Subway Signatures: A Feast For Your Senses<\/td>\n<\/tr>\n
\"\"<\/td>\nTBWA Singapore, Starcom<\/strong>
Client Organisation: Health Promotion Board
Campaign: HPB – Don’t Toy With Your Life<\/td>\n<\/tr>\n
\"\"<\/td>\nWPP Production, OMD<\/strong>
Client Organisation: Singtel
Campaign: Broadband Built Different<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”14. Most Creative \u2013 Interactive Storytelling” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”14. Most Creative \u2013 Interactive Storytelling” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\n:Teeth, The Black Sheep, AKA Asia, Dentsu Red Star<\/strong>
\nClient Organisation: Asia Pacific Breweries Singapore
\nBrand: Heineken
\nCampaign: Heineken Afterwork Refreshed<\/td>\n<\/tr>\n
\"\"<\/td>\nDSTNCT<\/strong>
\nClient Organisation: National Heritage Board
\nBrand: Founders\u2019 Memorial
\nCampaign: Project Citizens: The First Million<\/td>\n<\/tr>\n
\"\"<\/td>\nKyrah & Song<\/strong>
\nClient Organisation: Peace of Art
\nCampaign: Wings of Art<\/td>\n<\/tr>\n
\"\"<\/td>\nMcCANN<\/strong>
\nClient Organisation: CPF Board
\nCampaign: Find Your Financial Calm<\/td>\n<\/tr>\n
\"\"<\/td>\nMedia360, Joy Communications<\/strong>
\nClient Organisation: Land Transport Authority
\nCampaign: THE TRAVEL GUARDIANS OF LAND TRANSPORT AUTHORITY<\/td>\n<\/tr>\n
\"\"<\/td>\nSPH Content Lab<\/strong>
\nClient Organisation: Singapore Council of Women\u2019s Organisations (SCWO)
\nCampaign: Raised by Strength<\/td>\n<\/tr>\n
\"\"<\/td>\nSTELLAIRE<\/strong>
\nClient Organisation: Bank of Singapore
\nCampaign: Bank of Singapore\u2019s Artistic Tribute to SG60<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”15. Most Creative \u2013 Launch \/ Re-Launch” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”15. Most Creative \u2013 Launch \/ Re-Launch” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\n:Teeth, AKA Asia, Dentsu Red Star, Very Crafty Films<\/strong>
Client Organisation: Asia Pacific Breweries Singapore
Brand: Tiger
Campaign: Tiger – Our Roar, Our Way<\/td>\n<\/tr>\n
\"\"<\/td>\nDSTNCT<\/strong>
Client Organisation: National Arts Council
Brand: Catch
Campaign: SG Culture Pass<\/td>\n<\/tr>\n
\"\"<\/td>\nLeo Singapore, OMD Singapore<\/strong>
Client Organisation: McDonald’s Singapore
Campaign: McGriddles: The Unauthorised Collab<\/td>\n<\/tr>\n
\"\"<\/td>\nMediacorp<\/strong>
Campaign: Emerald Hill \u2013 The Little Nyonya Story<\/td>\n<\/tr>\n
\"\"<\/td>\nTBWA\\ Group Singapore, PHD Media\u00a0<\/strong>
Client Organisation: StarHub
Campaign: We got you<\/td>\n<\/tr>\n
\"\"<\/td>\nTBWA Singapore, Spark Foundry Singapore, Tate Anzur, Moove Media<\/strong>
Client Organisation: Mandai Wildlife Group
Brand: Rainforest Wild ASIA
Campaign: Choose Your Wild<\/td>\n<\/tr>\n
\"\"<\/td>\nTEAM LEWIS<\/strong>
Client Organisation: Pizza Hut Singapore
Brand: Pizza Hut
Campaign: Sourdough Pizza – Perfectly Imperfect<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Ad Makers<\/strong>
Client Organisation: Carlsberg Singapore
Brand: Carlsberg
Campaign: Retro Reimagined<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Social Arm<\/strong>
Client Organisation: Harman International Asia Pacific
Brand: JBL
Campaign: JBL Be Open-Minded Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nTMRW<\/strong>
Client Organisation: BMW Asia
Brand: BMW
Campaign: BMW i7 Singapore Icons Campaign<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”16. Most Creative \u2013 Out-of-Home” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”16. Most Creative \u2013 Out-of-Home” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nact.3 GMBH, Two-Eyed People<\/strong>
Client Organisation: adidas SEA
Campaign: LIGHT THE BAY<\/td>\n<\/tr>\n
\"\"<\/td>\nAsiaray Connect (Singapore), WPP Media<\/strong>
Client Organisation: United International Pictures
Campaign: Jurassic World Rebirth Fog Screen Activation<\/td>\n<\/tr>\n
\"\"<\/td>\nAssemblyclan<\/strong>
Client Organisation: CapitaLand Investment
Brand: Raffles City Singapore
Campaign: Dreams of Wonder<\/td>\n<\/tr>\n
\"\"<\/td>\nDSTNCT<\/strong>
Client Organisation: Sport Singapore
Brand: Team Singapore
Campaign: SEA Games and ASEAN Para Games<\/td>\n<\/tr>\n
\"\"<\/td>\nDSTNCT<\/strong>
Client Organisation: MINDEF
Brand: National Day Parade
Campaign: National Day Parade 2025<\/td>\n<\/tr>\n
\"\"<\/td>\nGERMS<\/strong>
Client Organisation: United Overseas Bank
Campaign: United as One Red Dot<\/td>\n<\/tr>\n
\"\"<\/td>\nMoove Media<\/strong>
Campaign: Moove Media 3D SG60 Buses<\/td>\n<\/tr>\n
\"\"<\/td>\nPROTOCOL<\/strong>
Client Organisation: Singapore Kindness Movement
Campaign: Be Greater – PSAs<\/td>\n<\/tr>\n
\"\"<\/td>\nPublicis Chemistry, Zenith<\/strong>
Client Organisation: Subway Singapore
Campaign: Subway Signatures: A Feast For Your Senses<\/td>\n<\/tr>\n
\"\"<\/td>\nTenMax ADTech Lab<\/strong>
Client Organisation: Taiwan Kirin Company
Brand: KIRIN
Campaign: From Gaze to Glass: KIRIN\u2019s Attention-Triggered Retail Media Strategy<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”17. Most Creative \u2013 Purpose-Driven Campaigns” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”17. Most Creative \u2013 Purpose-Driven Campaigns” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nDSTNCT<\/strong>
Client Organisation: MINDEF
Brand: The Digital and Intelligence Service
Campaign: DIS Changes Everything<\/td>\n<\/tr>\n
\"\"<\/td>\nGERMS<\/strong>
Client Organisation: SG Enable
Campaign: Would you care?<\/td>\n<\/tr>\n
\"\"<\/td>\nKinetic Singapore<\/strong>
Client Organisation: DesignSingapore Council
Campaign: Nation by Design<\/td>\n<\/tr>\n
\"\"<\/td>\nParamount<\/strong>
Client Organisation: Nickelodeon Asia
Brand: Nickelodeon
Campaign: Mission P.A.N.T.S.<\/td>\n<\/tr>\n
\"\"<\/td>\nResolute Communications<\/strong>
Campaign: The Great Ocean Dash<\/td>\n<\/tr>\n
\"\"<\/td>\nSportfive Asia<\/strong>
Client Organisation: MSIG Asia
Campaign: Protecting Goals, Powering Futures<\/td>\n<\/tr>\n
\"\"<\/td>\nStarcom, Ogilvy<\/strong>
Client Organisation: Central Narcotics Bureau
Campaign: CNB Uninfluenced Campaign: The Trip to Larspura<\/td>\n<\/tr>\n
\"\"<\/td>\nTEAM LEWIS<\/strong>
Client Organisation: TOUCH Community Services
Brand: Beyond the Label
Campaign: Breaking Stigma, Championing Workplace Mental Health\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nUpcycle Communications<\/strong>
Client Organisation: Grand Copthorne Waterfront Hotel Singapore
Brand: Food Capital, Grand Copthorne Waterfront Hotel Singapore
Campaign: Bridging Cultures Through Food: Food Capital\u2019s Year of Cultural Buffets<\/td>\n<\/tr>\n
\"\"<\/td>\nVML Singapore<\/strong>
Client Organisation: HSBC Singapore
Campaign: HSBC Mind Athletes Tournament<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”18. Most Creative \u2013 Social Media” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”18. Most Creative \u2013 Social Media” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nDistilleri<\/strong>
Client Organisation: McDonald’s Singapore
Campaign: We’re In A Pickle<\/td>\n<\/tr>\n
\"\"<\/td>\nDistilleri<\/strong>
Client Organisation: Wen Ken Marketing
Campaign: Cooling Off Day<\/td>\n<\/tr>\n
\"\"<\/td>\nDSTNCT<\/strong>
Client Organisation: Ministry of Digital Development and Information
Brand: The SG Brand (@singapore)
Campaign: #ThisisSG<\/td>\n<\/tr>\n
\"\"<\/td>\nEpic Dialogue<\/strong>
Client Organisation: GXS Bank
Campaign: Pocket Is Right: GXS Bank Deposit Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nget social.<\/strong>
Client Organisation: CASETiFY
Campaign: Culture, by Design<\/td>\n<\/tr>\n
\"\"<\/td>\nGOVT VCCP<\/strong>
Client Organisation: Sentosa Development Corporation
Brand: Sentosa
Campaign: Island Rhythms: Sun, Sand, Sea and Nature<\/td>\n<\/tr>\n
\"\"<\/td>\nHEPMIL Singapore<\/strong>
Client Organisation: DBS Bank
Campaign: POSB Social Media Squad<\/td>\n<\/tr>\n
\"\"<\/td>\nLeo Singapor<\/strong>e<\/strong>, MSL Singapore, Starcom Singapore<\/strong>
<\/strong>Client Organisation: Cathay Pacific
Campaign: Most fun per Square Kilometre<\/td>\n<\/tr>\n
\"\"<\/td>\nLeo Singapore (Chemistry)<\/strong>
Client Organisation: Singtel
Campaign: Singtel: Turning One Day to Day 1<\/td>\n<\/tr>\n
\"\"<\/td>\nOgilvy Singapore, PHD<\/strong>
Client Organisation: HSBC Singapore
Campaign: Play It Forward<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”19. Most Creative \u2013 Specific Audience” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”19. Most Creative \u2013 Specific Audience” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\n:Teeth, Media Unboxx, M1M<\/strong>
\nClient Organisation: Marriott International
\nBrand: Marriott Bonvoy
\nCampaign: Baggage-Free Staycations<\/td>\n<\/tr>\n
\"\"<\/td>\nBurda Singapore<\/strong>
\nClient Organisation: The Shoppes at Marina Bay Sands
\nCampaign: The Shoppes Curates: Your Insider Guide To Style & Luxury<\/td>\n<\/tr>\n
\"\"<\/td>\nDistilleri<\/strong>
\nClient Organisation: National Council of Social Service (NCSS)
\nCampaign: Discover Your Work-In-Progress<\/td>\n<\/tr>\n
\"\"<\/td>\nLeo Singapore, OMD Singapore<\/strong>
\nClient Organisation: McDonald’s Singapore
\nCampaign: McGriddles: The Unauthorised Collab<\/td>\n<\/tr>\n
\"\"<\/td>\nLeo Singapore, OMD Singapore<\/strong>
\nClient Organisation: McDonald’s Singapore
\nCampaign: McGriddles: Griddlecore AM Fest<\/td>\n<\/tr>\n
\"\"<\/td>\nMoving Walls<\/strong>
\nClient Organisation: Airwallex
\nCampaign: Airwallex Unstuck Finance Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nTBWA Singapore, Spark Foundry Singapore, Tate Anzur, Moove Media<\/strong>
\nClient Organisation: Mandai Wildlife Group
\nBrand: Rainforest Wild ASIA
\nCampaign: Choose Your Wild<\/td>\n<\/tr>\n
\"\"<\/td>\nTBWA Singapore, Starcom<\/strong>
\nClient Organisation: Health Promotion Board
\nCampaign: Go-Gotong Royong-Go!<\/td>\n<\/tr>\n
\"\"<\/td>\nViddsee<\/strong>
\nClient Organisation: Home Team Science and Technology Agency (HTX)
\nCampaign: SOLVE FOR X<\/td>\n<\/tr>\n
\"\"<\/td>\nVML Singapore<\/strong>
\nClient Organisation: HSBC Singapore
\nCampaign: HSBC Mind Athletes Tournament<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”20. Most Creative \u2013 Video” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”20. Most Creative \u2013 Video” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAssemblyclan<\/strong>
Client Organisation: CapitaLand Investment
Brand: Raffles City Singapore
Campaign: Dreams of Wonder<\/td>\n<\/tr>\n
\"\"<\/td>\nBless7Up<\/strong>
Client Organisation: Singapore Kindness Movement
Campaign: Be Greater – PSAs<\/td>\n<\/tr>\n
\"\"<\/td>\nDSTNCT<\/strong>
Client Organisation: MINDEF
Brand: The Digital and Intelligence Service
Campaign: DIS Changes Everything<\/td>\n<\/tr>\n
\"\"<\/td>\nGoodfellas, Atypicalfilms<\/strong>
Client Organisation: Bank of Singapore
Campaign: Legacy.<\/td>\n<\/tr>\n
\"\"<\/td>\nGoodfellas, Atypicalfilms<\/strong>
Client Organisation: Ministry of Manpower
Brand: Career Health SG
Campaign: Warning Signs.<\/td>\n<\/tr>\n
\"\"<\/td>\nGOVT VCCP, Starcom Worldwide, WE Communications<\/strong>
Client Organisation: Sentosa Development Corporation
Brand: Sentosa
Campaign: Discover Your Element in Ours<\/td>\n<\/tr>\n
\"\"<\/td>\nMedia360, Joy Communications<\/strong>
Client Organisation: Land Transport Authority
Campaign: THE TRAVEL GUARDIANS OF LAND TRANSPORT AUTHORITY<\/td>\n<\/tr>\n
\"\"<\/td>\nPerformics<\/strong>
Client Organisation: DBS Bank
Brand: POSB
Campaign: An Act of Care: Building Money Habits That Last With POSB<\/td>\n<\/tr>\n
\"\"<\/td>\nThree Blind Mice<\/strong>
Client Organisation: Cycle & Carriage Industries
Campaign: Exceptional Moments with Cycle & Carriage<\/td>\n<\/tr>\n
\"\"<\/td>\nZenith<\/strong>
Client Organisation: Kenvue
Brand: Regaine
Campaign: No Laughing Matter: Making Hair Loss Talkable<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”21. Most Effective Use \u2013 Artificial Intelligence” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”21. Most Effective Use \u2013 Artificial Intelligence” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nABrandADay, AiChat<\/strong>
\nClient Organisation: Senoko Energy
\nCampaign: New Home New Vibes 3.0<\/td>\n<\/tr>\n
\"\"<\/td>\nAccenture Song<\/strong>
\nClient Organisation: Standard Chartered Bank
\nCampaign: Standard Chartered Transformed by Artificial Intelligence<\/td>\n<\/tr>\n
\"\"<\/td>\nBrew Interactive<\/strong>
\nClient Organisation: Shopify
\nCampaign: Shopify Southeast Asia \u2013 AI-Driven Hyper-Scaled Outbound<\/td>\n<\/tr>\n
\"\"<\/td>\nDentsu Singapore, Quantcast <\/strong>
\nClient Organisation: Standard Chartered Bank
\nCampaign: Standard Chartered achieves 5.9\u00d7 higher conversions using AI with Dentsu and Quantcast.<\/td>\n<\/tr>\n
\"\"<\/td>\nDentsu Singapore, W\/E + Partners<\/strong>
\nClient Organisation: Standard Chartered Bank
\nCampaign: SC WellnessNOW<\/td>\n<\/tr>\n
\"\"<\/td>\nFirst Page Digital<\/strong>
\nClient Organisation: DHL
\nBrand: DHL Express
\nCampaign: Discover DHL<\/td>\n<\/tr>\n
\"\"<\/td>\nLeo Singapore, MSL Singapore, Starcom Singapore<\/strong>
\nClient Organisation: Cathay Pacific
\nCampaign: Tripment<\/td>\n<\/tr>\n
\"\"<\/td>\nMediaOne<\/strong>
\nClient Organisations: UOB Finlab, Marina One, Travelodge Hotels Asia, Extra Space Malaysia, Ma Kuang TCM
\nCampaign: Digimetrics.ai: Turning AI Insight into Measurable Marketing Impact<\/td>\n<\/tr>\n
\"\"<\/td>\nStarcom<\/strong>
\nClient Organisation: Samsung Electronics Singapore
\nCampaign: Flip the Future, Fold the Past: Samsung Galaxy Z Fold7 | Flip7<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”22. Most Effective Use – B2B Marketing” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”22. Most Effective Use – B2B Marketing” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nArchetype Singapore<\/strong>
Client Organisation: Qlik
Campaign: Qlik\u2019s Travel Guide to Smarter Insights: Preparing APAC Enterprises for AI<\/td>\n<\/tr>\n
\"\"<\/td>\nConstruct Digital<\/strong>
Client Organisation: Singapore Green Building Council
Campaign: Go 25: Make Comfort Sustainable<\/td>\n<\/tr>\n
\"\"<\/td>\nDigital Business Lab<\/strong>
Client Organisation: UOB
Campaign: UOB ASEAN Connect<\/td>\n<\/tr>\n
\"\"<\/td>\nEpic Dialogue<\/strong>
Client Organisation: GXS Bank
Campaign: GXS Business Banking: \u201cHomegrown for the Homegrown\u201d Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nFirst Page Digital<\/strong>
Client Organisation: JustCo
Campaign: Switch Your Business<\/td>\n<\/tr>\n
\"\"<\/td>\nOMD, SPH Content<\/strong>
Client Organisation: Singtel
Campaign: SMB Reset: Rewriting the SMB Playbook<\/td>\n<\/tr>\n
\"\"<\/td>\nPRM Marketing Services (PRMMS)<\/strong>
Client Organisation: Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)<\/td>\n<\/tr>\n
\"\"<\/td>\nSalween Group<\/strong>
Client Organisation: ST Engineering
Campaign: ST Engineering Smart City Campaign: Engineering Meets Technology for Humanity<\/td>\n<\/tr>\n
\"\"<\/td>\nSPH Content Lab<\/strong>
Client Organisation: Singtel
Campaign: Singapore Dreamin’<\/td>\n<\/tr>\n
\"\"<\/td>\nTBWA Singapore<\/strong>
Client Organisation: NCS
Campaign: NCS – Impact event 2025<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”23. Most Effective Use \u2013 Consumer Insights” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”23. Most Effective Use \u2013 Consumer Insights” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAsiaOne Online<\/strong>
Client Organisation: MINISTRY OF LAW, SINGAPORE
Campaign: How can Singapore protect youths against online harms?<\/td>\n<\/tr>\n
\"\"<\/td>\nConstruct Digital<\/strong>
Client Organisation: Singapore Green Building Council
Campaign: Go 25: Make Comfort Sustainable<\/td>\n<\/tr>\n
\"\"<\/td>\nDistilleri<\/strong>
Client Organisation: McDonald’s Singapore
Campaign: We’re In A Pickle<\/td>\n<\/tr>\n
\"\"<\/td>\nKlick Health Asia-Pacific, Initiative, MBCS an Omnicom Media Company<\/strong>
Client Organisation: MSD Asia Pacific
Brand: GARDASIL 9 (Human Papillomavirus 9-valent Vaccine, Recombinant)
Campaign: Author of Your Own Story – Unbranded Disease Awareness Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nLeo Singapore, MSL Singapore, Starcom Singapore<\/strong>
Client Organisation: Cathay Pacific
Campaign: Tripment<\/td>\n<\/tr>\n
\"\"<\/td>\nPHD, VML Singapore <\/strong>
Client Organisation: HSBC
Campaign: True Wealth is<\/td>\n<\/tr>\n
\"\"<\/td>\nSKALE By GrowthDesk, GrowthDesk Studios<\/strong>
Client Organisation: GBA Corporation Singapore
Brand: Fisherman’s Friend Singapore
Campaign: Chope First, Soothe After<\/td>\n<\/tr>\n
\"\"<\/td>\nStarcom<\/strong>
Client Organisation: Sentosa Development Corporation
Campaign: Always-On Performance to Always On Island<\/td>\n<\/tr>\n
\"\"<\/td>\nTBWA Singapore<\/strong>
Client Organisation: Hilton International Asia Pacific
Campaign: Hilton – Hustle Without Hassle<\/td>\n<\/tr>\n
\"\"<\/td>\nZenith, Publicis Chemistry<\/strong>
Client Organisation: Subway Singapore
Campaign: Subway Signatures<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”24. Most Effective Use \u2013 Content” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”24. Most Effective Use \u2013 Content” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nDistilleri<\/strong>
Client Organisation: McDonald’s Singapore
Campaign: We’re In A Pickle<\/td>\n<\/tr>\n
\"\"<\/td>\nGOVT VCCP<\/strong>
Client Organisation: Sentosa Development Corporation
Brand: Sentosa
Campaign: Island Rhythms: A-C-T Performance Framework<\/td>\n<\/tr>\n
\"\"<\/td>\nHavas Media Singapore<\/strong>
Client Organisation: Burger King Singapore
Campaign: Breakfast, Boxes, and Besties: Your New BK x Milo Morning Ritual<\/td>\n<\/tr>\n
\"\"<\/td>\nInnovative Hub (SG)<\/strong>
Client Organisation: GJourney Services
Campaign: GJourney Xiaohongshu Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nPerformics<\/strong>
Client Organisation: DBS Bank
Brand: POSB
Campaign: An Act of Care: Building Money Habits That Last With POSB<\/td>\n<\/tr>\n
\"\"<\/td>\nSPH Content Lab<\/strong>
Client Organisation: Singtel
Campaign: Singapore Dreamin’<\/td>\n<\/tr>\n
\"\"<\/td>\nStarcom<\/strong>
Client Organisation: National Environment Agency
Campaign: Meet Death Like An Old Friend<\/td>\n<\/tr>\n
\"\"<\/td>\nStarcom, TBWA<\/strong>
Client Organisation: Health Promotion Board
Campaign: Go-Gotong Royong-Go!<\/td>\n<\/tr>\n
\"\"<\/td>\nStarcom, TBWA<\/strong>
Client Organisation: Health Promotion Board
Campaign: Don\u2019t Toy With Your Life<\/td>\n<\/tr>\n
\"\"<\/td>\nZenith<\/strong>
Client Organisation: Kenvue
Brand: Regaine
Campaign: No Laughing Matter: Making Hair Loss Talkable<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”25. Most Effective Use \u2013 Contextual Advertising” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”25. Most Effective Use \u2013 Contextual Advertising” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\n2Stallions<\/strong>
Client Organisation: Institute for Adult Learning (IAL) Singapore
Campaign: Interest. Nurture. Convert.\u2013 The Funnel That Sold Out ALX<\/td>\n<\/tr>\n
\"\"<\/td>\nEpic Dialogue<\/strong>
Client Organisation: GXS Bank
Campaign: GXS FlexiCard Launch Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nHavas Media Singapore<\/strong>
Client Organisation: KFC Singapore
Campaign: KFC x Korean Samyang Buldak \u2013 The Hottest K-Crossover<\/td>\n<\/tr>\n
\"\"<\/td>\nOMD<\/strong>
Client Organisation: Singtel
Campaign: MAKING BROADBAND PERFORMANCE VISIBLE IN THE MOMENTS THAT MATTER<\/td>\n<\/tr>\n
\"\"<\/td>\nPerformics<\/strong>
Client Organisation: DBS Bank
Brand: DBS
Campaign: Live Iconic With DBS Jello<\/td>\n<\/tr>\n
\"\"<\/td>\nPHD Singapore<\/strong>
Client Organisations: Changi Airport Group, Singapore Airlines, Singapore Tourism Board
Campaign: Making Singapore the Stopover of Choice<\/td>\n<\/tr>\n
\"\"<\/td>\nStarcom<\/strong>
Client Organisation: LEGO
Campaign: LEGO F1 Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nStarcom<\/strong>
Client Organisation: LEGO
Campaign: LEGO ONE PIECE<\/td>\n<\/tr>\n
\"\"<\/td>\nTBWA Singapore<\/strong>
Client Organisation: Singapore Airlines
Campaign: SIA – In-flight Safety Video<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”26. Most Effective Use \u2013 Customer Acquisition” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”26. Most Effective Use \u2013 Customer Acquisition” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nDentsu Singapore<\/strong>
Client Organisation: Standard Chartered Bank
Campaign: Acquiring Momentum: dentsu x SC CashOne\u2019s CPAA Acquisition Engine<\/td>\n<\/tr>\n
\"\"<\/td>\nEpic Dialogue<\/strong>
Client Organisation: GXS Bank
Campaign: GXS FlexiCard Launch Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nFiftyFull<\/strong>
Client Organisation: Singapore Institute of Technology
Campaign: SIT Admissions Campaign 2025<\/td>\n<\/tr>\n
\"\"<\/td>\nFynix<\/strong>
Client Organisation: PlayMade
Campaign: PlayMade Rewards \u2013 Free Milk Tea Day<\/td>\n<\/tr>\n
\"\"<\/td>\nGERMS<\/strong>
Client Organisation: United Overseas Bank
Campaign: Taste the world with FX+<\/td>\n<\/tr>\n
\"\"<\/td>\nPerformics<\/strong>
Client Organisation: DBS Bank
Brand: DBS
Campaign: Live Iconic With DBS Jello<\/td>\n<\/tr>\n
\"\"<\/td>\nPHD, VML Singapore <\/strong>
Client Organisation: HSBC
Campaign: True Wealth is<\/td>\n<\/tr>\n
\"\"<\/td>\nSPH Content Lab<\/strong>
Client Organisation: RISIS
Campaign: Modern Keepsakes<\/td>\n<\/tr>\n
\"\"<\/td>\nStarcom<\/strong>
Client Organisation: Samsung Electronics Singapore
Campaign: From Live Stream to Live Customer: Scaling Samsung Foldable Phones Acquisition<\/td>\n<\/tr>\n
\"\"<\/td>\nZenith<\/strong>
Client Organisation: Resorts World Sentosa
Brand: Singapore Oceanarium
Campaign: More to See, More to Love: Reintroducing the Singapore Oceanarium<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”27. Most Effective Use \u2013 Customer Retention & Loyalty” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”27. Most Effective Use \u2013 Customer Retention & Loyalty” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAccenture Song, Dentsu<\/strong>
Client Organisation: Standard Chartered Bank
Campaign: Pinball Sure-Win Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nConstruct Digital<\/strong>
Client Organisation: Prudential Assurance Company Singapore
Campaign: Moments That Matter
Driving retention through propensity-led timing<\/td>\n<\/tr>\n
\"\"<\/td>\nFynix<\/strong>
Client Organisation: PlayMade
Campaign: PlayMade Rewards \u2013 A Personalized, Always-On Loyalty Platform<\/td>\n<\/tr>\n
\"\"<\/td>\nMomenntum<\/strong>
Client Organisation: Suntec City
Campaign: A Celebrat10n Journey: Suntec+ Xperience Game<\/td>\n<\/tr>\n
\"\"<\/td>\nNetcore<\/strong>
Client Organisation: theAsianparent
Campaign: theAsianparent prevents churn by re-engaging 68% of users inactive for 3 days<\/td>\n<\/tr>\n
\"\"<\/td>\nPRM Marketing Services (PRMMS)<\/strong>
Client Organisation: Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)<\/td>\n<\/tr>\n
\"\"<\/td>\nSpark Foundry Singapore, Nine: TwentyEight<\/strong>
Client Organisation: Citibank Singapore, Mastercard Asia\/Pacific
Brand: Citi Mastercard
Campaign: Citi Mastercard Million Dollar Giveaway<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”28. Most Effective Use \u2013 Digital” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”28. Most Effective Use \u2013 Digital” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nFirst Page Digital, The Social Arm<\/strong>
Client Organisation: Harman International Singapore
Brand: JBL
Campaign: JBL Digital Omnichannel Campaign 2025<\/td>\n<\/tr>\n
\"\"<\/td>\nFleishmanHillard Singapore<\/strong>
Client Organisation: Philips
Campaign: Future Health Index 2025 (APAC)<\/td>\n<\/tr>\n
\"\"<\/td>\nOgilvy Singapore, PHD<\/strong>
Client Organisation: HSBC Singapore
Campaign: Play It Forward<\/td>\n<\/tr>\n
\"\"<\/td>\nPerformics<\/strong>
Client Organisation: DBS Bank
Brand: DBS
Campaign: Live Iconic With DBS Jello<\/td>\n<\/tr>\n
\"\"<\/td>\nPHD Media<\/strong>
Client Organisation: Singapore Airlines
Campaign: Expand Your Comfort Zone, Expand Your Horizons<\/td>\n<\/tr>\n
\"\"<\/td>\nPHD Media<\/strong>
Client Organisation: Singapore Airlines
Campaign: See The World Anew<\/td>\n<\/tr>\n
\"\"<\/td>\nPHD, VML Singapore<\/strong>
Client Organisation: HSBC
Campaign: True Wealth is<\/td>\n<\/tr>\n
\"\"<\/td>\nSpark Foundry Singapore, Nine: TwentyEight<\/strong>
Client Organisation: Citibank Singapore, Mastercard Asia\/Pacific
Brand: Citi Mastercard
Campaign: Citi Mastercard Million Dollar Giveaway<\/td>\n<\/tr>\n
\"\"<\/td>\nStarcom<\/strong>
Client Organisation: Sentosa Development Corporation
Campaign: Always-On Performance to Always On Island<\/td>\n<\/tr>\n
\"\"<\/td>\nUM Singapore<\/strong>
Client Organisation: Central Provident Fund Board
Campaign: CPF Board\u2019s Data Management Platform in Action<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”29. Most Effective Use \u2013 Events (Physical \/ Virtual)” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”29. Most Effective Use \u2013 Events (Physical \/ Virtual)” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\n:Teeth, The Black Sheep, AKA Asia, Dentsu Red Star<\/strong>
Client Organisation: Asia Pacific Breweries Singapore
Brand: Heineken
Campaign: Heineken Afterwork Refreshed<\/td>\n<\/tr>\n
\"\"<\/td>\nBloomr.SG Mediacorp<\/strong>
Campaign: Mediacorp The Pinwheels, Singapore\u2019s Content Creator Awards 2025<\/td>\n<\/tr>\n
\"\"<\/td>\nBlue Totem Communications, GOODSTUPH<\/strong>
Client Organisation: Campari Group
Brand: Aperol
Campaign: Aperol Spritz Chasing Sunsets \u2013 Race Weekend Sundown Disco<\/td>\n<\/tr>\n
\"\"<\/td>\nEasy Video, Benjamin Tan<\/strong>
Client Organisation: StarHub
Campaign: StarHub UNITE Party -Celebrating 25 Years with You<\/td>\n<\/tr>\n
\"\"<\/td>\nPEP & CO<\/strong>
Client Organisation: Borneo Wildlife Cruise
Campaign: Borneo Wildlife Cruise Jewel Activation<\/td>\n<\/tr>\n
\"\"<\/td>\nStarcom, Ogilvy<\/strong>
Client Organisation: Central Narcotics Bureau
Campaign: CNB Uninfluenced Campaign: The Trip to Larspura<\/td>\n<\/tr>\n
\"\"<\/td>\nStarcom, GOVT VCCP<\/strong>
Client Organisation: Sentosa Development Corporation
Campaign: Disconnect, to Reconnect: Sentosa Sunset Watch Party<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Ad Makers<\/strong>
Client Organisation: Carlsberg Singapore
Brand: Carlsberg
Campaign: Jalan Carlsberg<\/td>\n<\/tr>\n
\"\"<\/td>\nUltimus Productions, BurdaLuxury<\/strong>
Client Organisation: CapitaLand Investment (Raffles City Singapore)
Campaign: Raffles City Beauty Vault 2025<\/td>\n<\/tr>\n
\"\"<\/td>\nZenith, Publicis Chemistry<\/strong>
Client Organisation: Subway Singapore
Campaign: Triple Cheese, Yes Please!<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”30. Most Effective Use \u2013 Experiential” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”30. Most Effective Use \u2013 Experiential” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\n:Teeth, The Black Sheep, AKA Asia, Dentsu Red Star<\/strong>
Client Organisation: Asia Pacific Breweries
Brand: Heineken
Campaign: Heineken Afterwork Refreshed<\/td>\n<\/tr>\n
\"\"<\/td>\nLeo Singapore (Chemistry)<\/strong>
Client Organisation: Singtel
Brand: GOMO By Singtel
Campaign: GOMO: Switch To Less Drama<\/td>\n<\/tr>\n
\"\"<\/td>\nResolute Communications<\/strong>
Campaign: The Great Ocean Dash<\/td>\n<\/tr>\n
\"\"<\/td>\nStarcom, Ogilvy<\/strong>
Client Organisation: Central Narcotics Bureau
Campaign: CNB Uninfluenced Campaign: The Trip to Larspura<\/td>\n<\/tr>\n
\"\"<\/td>\nStarcom, TBWA<\/strong>
Client Organisation: Health Promotion Board
Campaign: Don\u2019t Toy With Your Life<\/td>\n<\/tr>\n
\"\"<\/td>\nStarcom, GOVT VCCP<\/strong>
Client Organisation: Sentosa Development Corporation
Campaign: Disconnect, to Reconnect: Sentosa Sunset Watch Party<\/td>\n<\/tr>\n
\"\"<\/td>\nUniform<\/strong>
Client Organisation: National Library Board
Campaign: Worlds Within<\/td>\n<\/tr>\n
\"\"<\/td>\nW Communications<\/strong>
Client Organisation: Suntec Real Estate Services Management
Brand: Suntec City
Campaign: Together in Jubilee Joy: Eat, Play, Unite!<\/td>\n<\/tr>\n
\"\"<\/td>\nZenith, Publicis Chemistry<\/strong>
Client Organisation: Subway Singapore
Campaign: Subway Signatures<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”31. Most Effective Use \u2013 Government Sector \/ Non-Profit Marketing” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”31. Most Effective Use \u2013 Government Sector \/ Non-Profit Marketing” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nBRIQ<\/strong>
Client Organisation: NVPC
Campaign: Great Singapore Give 2025<\/td>\n<\/tr>\n
\"\"<\/td>\nConstruct Digital<\/strong>
Client Organisation: Singapore Green Building Council
Campaign: Go 25: Make Comfort Sustainable<\/td>\n<\/tr>\n
\"\"<\/td>\nDSTNCT<\/strong>
Client Organisation: Sport Singapore
Brand: Team Singapore
Campaign: SEA Games and ASEAN Para Games<\/td>\n<\/tr>\n
\"\"<\/td>\nDSTNCT<\/strong>
Client Organisation: Ministry of Digital Development and Information
Brand: The SG Brand (@singapore)
Campaign: #ThisisSG<\/td>\n<\/tr>\n
\"\"<\/td>\nDSTNCT<\/strong>
Client Organisation: National Arts Council
Brand: Catch
Campaign: SG Culture Pass<\/td>\n<\/tr>\n
\"\"<\/td>\nKyrah & Song<\/strong>
Client Organisation: Ambulance Wish Singapore
Campaign: Fulfilling wishes, celebrating lives<\/td>\n<\/tr>\n
\"\"<\/td>\nStarcom<\/strong>
Client Organisation: National Environment Agency
Campaign: Meet Death Like An Old Friend<\/td>\n<\/tr>\n
\"\"<\/td>\nStarcom, TBWA<\/strong>
Client Organisation: Health Promotion Board
Campaign: It All Adds Up: A Behaviour Change Ecosystem Powered by Small Wins<\/td>\n<\/tr>\n
\"\"<\/td>\nStarcom, TBWA<\/strong>
Client Organisation: Health Promotion Board
Campaign: Don\u2019t Toy With Your Life<\/td>\n<\/tr>\n
\"\"<\/td>\nUniform, Plus Collaboratives<\/strong>
Client Organisation: Central Provident Fund Board
Campaign: CPF70 \u2014 Doing Life, Together<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”32. Most Effective Use \u2013 Influencers \/ KOLs” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”32. Most Effective Use \u2013 Influencers \/ KOLs” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\n:Teeth, Media Unboxx, M1M<\/strong>
Client Organisation: Marriott International
Brand: Marriott Bonvoy
Campaign: Baggage-Free Staycations<\/td>\n<\/tr>\n
\"\"<\/td>\nAdTech Innovation<\/strong>
Client Organisation: Roborock
Campaign: Roborock Influencer Campaign 2025<\/td>\n<\/tr>\n
\"\"<\/td>\nBlue Totem Communications, GOODSTUPH<\/strong>
Client Organisation: Campari Group
Brand: Aperol
Campaign: Aperol Spritz Chasing Sunsets \u2013 Race Weekend Sundown Disco<\/td>\n<\/tr>\n
\"\"<\/td>\nDistilleri<\/strong>
Client Organisation: BYD \/ Vantage Automotive
Campaign: Sealion 6 DM-i Epic Road Trip<\/td>\n<\/tr>\n
\"\"<\/td>\nLeo Singapore, MSL Singapore, Starcom Singapore<\/strong>
Client Organisation: Cathay Pacific
Campaign: Most fun per Square Kilometre<\/td>\n<\/tr>\n
\"\"<\/td>\nMBCS an Omnicom Media Company<\/strong>
Client Organisation: MSD
Campaign: HPV Prevention is a Green Flag<\/td>\n<\/tr>\n
\"\"<\/td>\nMBCS an Omnicom Media Company<\/strong>
Client Organisation: Deliveroo Singapore
Campaign: No Need to Think<\/td>\n<\/tr>\n
\"\"<\/td>\nMSL<\/strong>
Client Organisation: Singtel
Campaign: Unstoppable Possibilities with 5G+<\/td>\n<\/tr>\n
\"\"<\/td>\nSpark Foundry<\/strong>
Client Organisation: Citibank Singapore
Campaign: Citi Cards Privileges Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nTSL Media Group, Social Makers<\/strong>
Client Organisation: Amazon SG
Campaign: Amazon Prime Big Deal Days Warm Up 2025
The Creator House<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”33. Most Effective Use \u2013 Integrated Media” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”33. Most Effective Use \u2013 Integrated Media” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nBlak Labs<\/strong>
Client Organisation: Etiqa Insurance
Campaign: Live Ready With You<\/td>\n<\/tr>\n
\"\"<\/td>\nDSTNCT<\/strong>
Client Organisation: MINDEF
Brand: National Day Parade
Campaign: National Day Parade 2025<\/td>\n<\/tr>\n
\"\"<\/td>\nFiftyFull<\/strong>
Client Organisation: Singapore Institute of Technology
Campaign: SIT Admissions Campaign 2025<\/td>\n<\/tr>\n
\"\"<\/td>\nOMD, Leo Burnett<\/strong>
Client Organisation: McDonald’s Singapore
Campaign: Coffee, The McDonald’s Way<\/td>\n<\/tr>\n
\"\"<\/td>\nPHD Media<\/strong>
Client Organisation: Singapore Airlines
Campaign: See The World Anew<\/td>\n<\/tr>\n
\"\"<\/td>\nPHD Media, TBWA\\ Group Singapore<\/strong>
Client Organisation: StarHub
Campaign: We Got You<\/td>\n<\/tr>\n
\"\"<\/td>\nSpark Foundry<\/strong>
Client Organisation: Mandai Wildlife Group
Brand: Rainforest Wild ASIA
Campaign: Choose Your Wild<\/td>\n<\/tr>\n
\"\"<\/td>\nSpark Foundry Singapore, Nine: TwentyEight<\/strong>
Client Organisations: Citibank Singapore, Mastercard Asia\/Pacific
Brand: Citi Mastercard
Campaign: Citi Mastercard Million Dollar Giveaway<\/td>\n<\/tr>\n
\"\"<\/td>\nStarcom<\/strong>
Client Organisation: Samsung Electronics Singapore
Campaign: Flip the Future, Fold the Past: Samsung Galaxy Z Fold7 | Flip7<\/td>\n<\/tr>\n
\"\"<\/td>\nStarcom, TBWA\u00a0<\/strong>
Client Organisation: Health Promotion Board
Campaign: It All Adds Up: Orchestrating Small Wins Across Integrated Touchpoints<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”34. Most Effective Use \u2013 Launch \/ Re-Launch” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”34. Most Effective Use \u2013 Launch \/ Re-Launch” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\n:Teeth, AKA Asia, Dentsu Red Star, Very Crafty Films <\/strong>
Client Organisation: Asia Pacific Breweries Singapore
Brand: Tiger
Campaign: Tiger – Our Roar, Our Way<\/td>\n<\/tr>\n
\"\"<\/td>\nBlak Labs<\/strong>
Client Organisation: Etiqa Insurance
Campaign: Live Ready With You<\/td>\n<\/tr>\n
\"\"<\/td>\nMastercard Services<\/strong>
Client Organisation: Maybank Singapore
Campaign: Maybank XL Cards Launch<\/td>\n<\/tr>\n
\"\"<\/td>\nOMD, Leo Burnett<\/strong>
Client Organisation: McDonald’s Singapore
Campaign: LOVESG<\/td>\n<\/tr>\n
\"\"<\/td>\nPHD Media, TBWA\\ Group Singapore<\/strong>
Client Organisation: StarHub
Campaign: We Got You<\/td>\n<\/tr>\n
\"\"<\/td>\nStarcom<\/strong>
Client Organisation: LEGO
Campaign: LEGO ONE PIECE<\/td>\n<\/tr>\n
\"\"<\/td>\nTEAM LEWIS<\/strong>
Client Organisation: Pizza Hut Singapore
Brand: Pizza Hut
Campaign: Cheeseburger Melts – It Just Makes Sense<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Ad Makers<\/strong>
Client Organisation: Carlsberg Singapore
Brand: Carlsberg
Campaign: Retro Reimagined<\/td>\n<\/tr>\n
\"\"<\/td>\nZenith<\/strong>
Client Organisation: Resorts World Sentosa
Brand: Singapore Oceanarium
Campaign: More to See, More to Love: Reintroducing the Singapore Oceanarium<\/td>\n<\/tr>\n
\"\"<\/td>\nZenith, Publicis Chemistry<\/strong>
Client Organisation: Subway Singapore
Campaign: Subway Signatures<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”35. Most Effective Use \u2013 Marketing Automation” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”35. Most Effective Use \u2013 Marketing Automation” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nABrandADay, AiChat<\/strong>
Client Organisation: Senoko Energy
Campaign: New Home New Vibes 3.0<\/td>\n<\/tr>\n
\"\"<\/td>\nAccenture Song<\/strong>
Client Organisation: Standard Chartered Bank
Campaign: Standard Chartered Powered by Marketing Automation<\/td>\n<\/tr>\n
\"\"<\/td>\nBrew Interactive<\/strong>
Client Organisation: Shopify
Campaign: Shopify Southeast Asia \u2013 AI-Driven Hyper-Scaled Outbound<\/td>\n<\/tr>\n
\"\"<\/td>\nConstruct Digital<\/strong>
Client Organisation: Prudential Assurance Company Singapore
Campaign: Built Once. Smarter Always.
An always-on CEP that learns, decides and converts<\/td>\n<\/tr>\n
\"\"<\/td>\nMediaOne<\/strong>
Client Organisations: UOB Finlab, Marina One, Travelodge Hotels Asia, Extra Space Malaysia, Ma Kuang TCM, Buy-n-Ship
Campaign: Digimetrics.ai: Building an Always-On Marketing Automation Engine<\/td>\n<\/tr>\n
\"\"<\/td>\nNetcore<\/strong>
Client Organisation: theAsianparent
Campaign: theAsianparent prevents churn by re-engaging 68% of users inactive for 3 days<\/td>\n<\/tr>\n
\"\"<\/td>\nNetcore<\/strong>
Client Organisation: Plaza Premium Group
Campaign: Plaza Premium Group achieves 168% growth in monthly conversions with Netcore<\/td>\n<\/tr>\n
\"\"<\/td>\nStarcom<\/strong>
Client Organisation: Sentosa Development Corporation
Campaign: Always-On Performance to Always On Island<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”36. Most Effective Use \u2013 Mobile” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”36. Most Effective Use \u2013 Mobile” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nAccenture Song, Dentsu<\/strong>
\nClient Organisation: Standard Chartered Bank
\nCampaign: Pinball Sure-Win Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nFynix<\/strong>
\nClient Organisation: PlayMade
\nCampaign: PlayMade Rewards \u2013 Mobile-first Personalized Experience<\/td>\n<\/tr>\n
\"\"<\/td>\nOgilvy Singapore, PHD<\/strong>
\nClient Organisation: HSBC Singapore
\nCampaign: Play It Forward<\/td>\n<\/tr>\n
\"\"<\/td>\nPRM Marketing Services (PRMMS)<\/strong>
\nClient Organisation: Shell International Petroleum
\nCampaign: Shell Advantage Rewards (SHARE)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”37. Most Effective Use \u2013 Omnichannel” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”37. Most Effective Use \u2013 Omnichannel” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\n3-Sixty Brand Communications, Zenith Media<\/strong>
Client Organisation: Trans Eurokars (Mazda)
Brand: Mazda Singapore
Campaign: Mazda x World Aquatics Championships 2025<\/td>\n<\/tr>\n
\"\"<\/td>\nDentsu Singapore<\/strong>
Client Organisation: Standard Chartered Bank
Campaign: Connected Growth: dentsu x SC CashOne\u2019s Omnichannel CPAA Approach<\/td>\n<\/tr>\n
\"\"<\/td>\nGERMS<\/strong>
Client Organisation: United Overseas Bank
Campaign: United as One Red Dot<\/td>\n<\/tr>\n
\"\"<\/td>\nNetcore<\/strong>
Client Organisation: Plaza Premium Group
Campaign: Plaza Premium Group achieves 168% growth in monthly conversions with Netcore<\/td>\n<\/tr>\n
\"\"<\/td>\nPHD Media<\/strong>
Client Organisation: Singapore Airlines
Campaign: See The World Anew<\/td>\n<\/tr>\n
\"\"<\/td>\nSPH Content Lab<\/strong>
Client Organisation: Singtel
Campaign: Singapore Dreamin’<\/td>\n<\/tr>\n
\"\"<\/td>\nStarcom, TBWA\u00a0<\/strong>
Client Organisation: Health Promotion Board
Campaign: Don\u2019t Toy With Your Life<\/td>\n<\/tr>\n
\"\"<\/td>\nStarcom, TBWA<\/strong>
Client Organisation: Health Promotion Board
Campaign: From Sugar Rush to Sugar Crush: Healthier Beverages for Festive Wellness<\/td>\n<\/tr>\n
\"\"<\/td>\nStarcom, TBWA\u00a0<\/strong>
Client Organisation: Health Promotion Board
Campaign: It All Adds Up: How Omnichannel Amplified Small Wins<\/td>\n<\/tr>\n
\"\"<\/td>\nZenith\u00a0<\/strong>
Client Organisation: Haleon Singapore
Brand: Sensodyne
Campaign: Repair & Protect Feel Familiar Campaign<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”38. Most Effective Use \u2013 Out-of-Home” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”38. Most Effective Use \u2013 Out-of-Home” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nDSTNCT<\/strong>
Client Organisation: Sport Singapore
Brand: Team Singapore
Campaign: SEA Games and ASEAN Para Games<\/td>\n<\/tr>\n
\"\"<\/td>\nLeo Singapore (Chemistry)<\/strong>
Client Organisation: Singtel
Brand: GOMO By Singtel
Campaign: GOMO: Switch To Less Drama<\/td>\n<\/tr>\n
\"\"<\/td>\nMoove Media<\/strong>
Client Organisation: Taiwan Tourism
Campaign: Taiwan Tourism – Waves of Wonder<\/td>\n<\/tr>\n
\"\"<\/td>\nPROTOCOL<\/strong>
Client Organisation: Singapore Kindness Movement
Campaign: Be Greater – PSAs<\/td>\n<\/tr>\n
\"\"<\/td>\nSpark Foundry<\/strong>
Client Organisation: Mandai Wildlife Group
Brand: Rainforest Wild ASIA
Campaign: Choose Your Wild<\/td>\n<\/tr>\n
\"\"<\/td>\nStarcom, TBWA<\/strong>
Client Organisation: Health Promotion Board
Campaign: Don\u2019t Toy With Your Life<\/td>\n<\/tr>\n
\"\"<\/td>\nStellar Ace, Havas Media Singapore<\/strong>
Client Organisation: Burger King Singapore
Campaign: OOH You Can Grab: Chicken Fries Are Back<\/td>\n<\/tr>\n
\"\"<\/td>\nWPP Media<\/strong>
Client Organisation: adidas
Campaign: adidas x Mercedes-AMG PETRONAS F1 Team Light The Bay<\/td>\n<\/tr>\n
\"\"<\/td>\nZenith, Publicis Chemistry<\/strong>
Client Organisation: Subway Singapore
Campaign: Subway Signatures<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”39. Most Effective Use \u2013 Performance Marketing” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”39. Most Effective Use \u2013 Performance Marketing” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAdvergreen Digital<\/strong>
Client Organisation: Meta Robotics
Campaign: Meta Robotics Reach-to-Results Digital Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nDentsu Singapore<\/strong>
Client Organisation: Standard Chartered Bank
Campaign: Performance Beyond the Funnel: dentsu x SC CashOne\u2019s CPAA Growth Model<\/td>\n<\/tr>\n
\"\"<\/td>\nDentsu Singapore, Quantcast<\/strong>
Client Organisation: Standard Chartered Bank
Campaign: Standard Chartered delivers 5.9x higher conversions with Dentsu Singapore and Quantcast.<\/td>\n<\/tr>\n
\"\"<\/td>\nDSTNCT<\/strong>
Client Organisation: National Arts Council
Brand: Catch
Campaign: SG Culture Pass<\/td>\n<\/tr>\n
\"\"<\/td>\nFirst Page Digital<\/strong>
Client Organisation: UFIT
Campaign: 2025 Digital Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nMediaOne<\/strong>
Client Organisation: Travelodge Hotels Asia
Campaign: Travelodge Hotels Asia: Winning Demand Before the Booking Click<\/td>\n<\/tr>\n
\"\"<\/td>\nOMD<\/strong>
Client Organisation: Singtel
Campaign: Winning the First Choice, Rather Than Just the First Page<\/td>\n<\/tr>\n
\"\"<\/td>\nPHD, VML Singapore<\/strong>
Client Organisation: HSBC
Campaign: True Wealth is<\/td>\n<\/tr>\n
\"\"<\/td>\nSpark Foundry Singapore, Performics India<\/strong>
Client Organisation: Citibank Singapore
Campaign: Live a Winning Life with Citi<\/td>\n<\/tr>\n
\"\"<\/td>\nStarcom<\/strong>
Client Organisation: Sentosa Development Corporation
Campaign: Always-On Performance to Always On Island<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”40. Most Effective Use \u2013 Programmatic Marketing” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”40. Most Effective Use \u2013 Programmatic Marketing” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” hover_enabled=”0″ body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nDentsu Singapore, MiQ Digital Singapore<\/strong>
Client Organisation: Standard Chartered Bank
Campaign: Beyond Impressions : Re-engineering Programmatic O2O into +42% Demand and +28.6% Value<\/td>\n<\/tr>\n
\"\"<\/td>\nDentsu Singapore, MiQ Digital Singapore<\/strong>
Client Organisation: Standard Chartered Bank
Campaign: Beyond Impressions: Re-engineering programmatic O2O to deliver 2X ROMI and incremental growth<\/td>\n<\/tr>\n
\"\"<\/td>\nDentsu Singapore, Quantcast<\/strong>
Client Organisation: Standard Chartered Bank
Campaign: Standard Chartered delivers 5.9x higher conversions with Dentsu Singapore and Quantcast.<\/td>\n<\/tr>\n
\"\"<\/td>\nPHD Singapore, The Trade Desk<\/strong>
Client Organisation: Audi Singapore
Brand: Audi
Campaign: Audi\u2019s Q6 e-tron launch: Precision programmatic meets omnichannel impact<\/td>\n<\/tr>\n
\"\"<\/td>\nTeads, PHD<\/strong>
Client Organisation: Singapore Airlines
Campaign: Expand Your Comfort Zone, Expand Your Horizons<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”41. Most Effective Use \u2013 Social Media” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”41. Most Effective Use \u2013 Social Media” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAdTech Innovation<\/strong>
Client Organisation: Roborock
Campaign: Roborock Social Campaign 2025<\/td>\n<\/tr>\n
\"\"<\/td>\nAssembly<\/strong>
Client Organisation: The Ascott Limited
Brand: DiscoverASR
Campaign: DiscoverASR Mid-Year Sale<\/td>\n<\/tr>\n
\"\"<\/td>\nDistilleri<\/strong>
Client Organisation: McDonald’s Singapore
Campaign: We’re In A Pickle<\/td>\n<\/tr>\n
\"\"<\/td>\nDSTNCT<\/strong>
Client Organisation: Ministry of Digital Development and Information
Brand: The SG Brand (@singapore)
Campaign: #ThisisSG<\/td>\n<\/tr>\n
\"\"<\/td>\nEpic Dialogue<\/strong>
Client Organisation: GXS Bank
Campaign: Pocket Is Right: GXS Bank Deposit Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nGOVT VCCP<\/strong>
Client Organisation: Sentosa Development Corporation
Brand: Sentosa
Campaign: Island Rhythms: A-C-T Performance Framework<\/td>\n<\/tr>\n
\"\"<\/td>\nHavas Media Singapore<\/strong>
Client Organisation: Burger King Singapore
Campaign: Breakfast, Boxes, and Besties: Your New BK x Milo Morning Ritual<\/td>\n<\/tr>\n
\"\"<\/td>\nLeo Singapore, MSL Singapore, Starcom Singapore<\/strong>
Client Organisation: Cathay Pacific
Campaign: Most fun per Square Kilometre<\/td>\n<\/tr>\n
\"\"<\/td>\nOgilvy Singapore, PHD<\/strong>
Client Organisation: HSBC Singapore
Campaign: Play It Forward<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Social Arm, First Page Digital <\/strong>
Client Organisation: Harman International Asia Pacific
Brand: JBL
Campaign: JBL Be Open-Minded Campaign<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”42. Most Effective Use \u2013 Specific Audience” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”42. Most Effective Use \u2013 Specific Audience” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\n:Teeth, Media Unboxx, M1M<\/strong>
Client Organisation: Marriott International
Brand: Marriott Bonvoy
Campaign: Baggage-Free Staycations<\/td>\n<\/tr>\n
\"\"<\/td>\nDentsu Singapore, BBC Storyworks, Publicis Hong Kong<\/strong>
Client Organisation: Standard Chartered Bank
Campaign: SC WealthNOW<\/td>\n<\/tr>\n
\"\"<\/td>\nEpic Dialogue<\/strong>
Client Organisation: GXS Bank
Campaign: GXS FlexiCard Launch Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nFiftyFull<\/strong>
Client Organisation: Singapore Institute of Technology
Campaign: SIT Admissions Campaign 2025<\/td>\n<\/tr>\n
\"\"<\/td>\nMastercard Services<\/strong>
Client Organisation: Maybank Singapore
Campaign: Maybank XL Cards Launch<\/td>\n<\/tr>\n
\"\"<\/td>\nOMD, Leo Burnett<\/strong>
Client Organisation: McDonald’s Singapore
Campaign: Breaking Fast this Ramadan, The McDonald’s Way<\/td>\n<\/tr>\n
\"\"<\/td>\nPerformics<\/strong>
Client Organisation: DBS Bank
Brand: DBS
Campaign: Live Iconic With DBS Jello<\/td>\n<\/tr>\n
\"\"<\/td>\nStarcom, Ogilvy<\/strong>
Client Organisation: Central Narcotics Bureau
Campaign: CNB Uninfluenced Campaign: The Trip to Larspura<\/td>\n<\/tr>\n
\"\"<\/td>\nUM Singapore<\/strong>
Client Organisation: Central Provident Fund Board
Campaign: The Zero Wastage Gambit of CPF Board<\/td>\n<\/tr>\n
\"\"<\/td>\nWPP Media<\/strong>
Client Organisation: adidas
Campaign: adidas x Mercedes-AMG PETRONAS F1 Team Light The Bay<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”43. Most Effective Use \u2013 Video” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”43. Most Effective Use \u2013 Video” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\n:Teeth, AKA Asia, Dentsu Red Star, Very Crafty Films<\/strong>
Client Organisation: Asia Pacific Breweries Singapore
Brand: Tiger
Campaign: Tiger – Our Roar, Our Way<\/td>\n<\/tr>\n
\"\"<\/td>\nBlackBear Digital<\/strong>
Client Organisation: Stellar Lifestyle (A Subsidiary of SMRT )
Campaign: See You in the Stellarverse<\/td>\n<\/tr>\n
\"\"<\/td>\nBless7Up<\/strong>
Client Organisation: Singapore Kindness Movement
Campaign: Be Greater – PSAs<\/td>\n<\/tr>\n
\"\"<\/td>\nDentsu Singapore, W\/E + Partners<\/strong>
Client Organisation: Standard Chartered Bank
Campaign: SC WellnessNOW<\/td>\n<\/tr>\n
\"\"<\/td>\nDSTNCT<\/strong>
Client Organisation: National Arts Council
Brand: Catch
Campaign: SG Culture Pass<\/td>\n<\/tr>\n
\"\"<\/td>\nHavas Media Singapore<\/strong>
Client Organisation: KFC Singapore
Campaign: KFC CNY Cereal Chicken \u2013 More Crunch, More Huat<\/td>\n<\/tr>\n
\"\"<\/td>\nPerformics<\/strong>
Client Organisation: DBS Bank
Brand: POSB
Campaign: An Act of Care: Building Money Habits That Last With POSB<\/td>\n<\/tr>\n
\"\"<\/td>\nPHD Media<\/strong>
Client Organisation: Singapore Airlines
Campaign: See The World Anew<\/td>\n<\/tr>\n
\"\"<\/td>\nTeads, PHD<\/strong>
Client Organisation: Singapore Airlines
Campaign: Expand Your Comfort Zone, Expand Your Horizons<\/td>\n<\/tr>\n
\"\"<\/td>\nZenith<\/strong>
Client Organisation: Singapore Tourism Board
Campaign: Global Mega Influencer – Coldplay<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”44. Most Effective Use \u2013 Zero-Party Data” icon_color=”#c69827″ open_icon_color=”#c69827″ admin_label=”44. Most Effective Use \u2013 Zero-Party Data” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| display: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| display: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nDentsu Singapore, Ogury<\/strong>
Client Organisation: Standard Chartered Bank
Campaign: Standard Chartered Pinball Sure-Win\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nFynix<\/strong>
Client Organisation: PlayMade
Campaign: PlayMade Rewards \u2013 Preference-Driven Engagement<\/td>\n<\/tr>\n
\"\"<\/td>\nNetcore<\/strong>
Client Organisation: theAsianparent
Campaign: theasianparent: Unlocking the “Parenting Formula” Through 1PD Precision<\/td>\n<\/tr>\n
\"\"<\/td>\nSKALE By GrowthDesk, GrowthDesk Studios<\/strong>
Client Organisation: GBA Corporation Singapore
Brand: Fisherman’s Friend Singapore
Campaign: Chope First, Soothe After<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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2026 Finalists GERMSClient Organisation: United Overseas BankCampaign: United as One Red Dot Klick Health Asia-Pacific, Initiative, MBCS an Omnicom Media CompanyClient Organisation: MSD Asia PacificBrand: GARDASIL 9 (Human Papillomavirus 9-valent Vaccine, Recombinant)Campaign: Author of Your Own Story – Unbranded Disease Awareness Campaign Ogilvy Singapore, PHDClient Organisation: HSBC SingaporeCampaign: Play It Forward ParamountClient Organisation: Nickelodeon AsiaBrand: […]<\/p>\n","protected":false},"author":50,"featured_media":20458,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-21505","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\n2026 Finalists - MARKies Awards Singapore 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/markies-sg\/2026-finalists\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2026 Finalists - 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