Finalists

1. Most Creative - Communications / Public Relations
Archetype Agency
Client Organisation: National Institute for Early Childhood Education
Campaign: Through Different Eyes
BLKJ
Client Organisation: Great Eastern Singapore
Brand: Great Eastern Singapore & Great Eastern Women’s Run
Campaign: Plan Like a Woman, Plan for the Long Run
DDB Group Singapore
Client Organisation: Shang Xia Singapore
Campaign: Shang Xia Singapore Brand Launch
DDB Group Singapore
Client Organisation: Ministry of Culture, Community and Youth
Campaign: Spark the Next
GOODSTUPH
Client Organisation: Singtel
Campaign: GOMO RAPOLOGY
Mashwire
Client Organisation: POKKA Corporation
Campaign: POKKA Houjicha – A Toast to the Small Things
PUB, Singapore’s National Water Agency
Client Organisation: DDB Group Singapore
Campaign: PUB presents Kinship, a Hari Raya Film
Publicis Singapore
Client Organisation: Health Promotion Board
Campaign: Don’t Uncle, Be Hunkle!
WE Communications
Client Organisation: Abbott
Brand: Ensure
Campaign: Abbott Ensure: Stand4Strength Challenge
Wunderman Thompson Singapore
Client Organisation: Singapore Bicentennial Office
Campaign: Recasting Singapore’s Colonial History

 

2. Most Creative - Content Marketing
DDB Group Singapore
Client Organisation: Workforce Singapore
Brand: Adapt and Grow
Campaign: Adapt and Grow – Brand Hijack
DDB Group Singapore
Client Organisation: Ministry of Communications and Information (MCI)
Campaign: Merdeka Generation Package
DDB Group Singapore
Client Organisation: PUB, Singapore’s National Water Agency
Campaign: PUB presents Kinship, a Hari Raya Film
DDB Group Singapore
Client Organisation: Ministry of Culture, Community and Youth
Campaign: Spark the Next
Digimagic Communications
Client Organisation: National Heritage Board (NHB) & National Parks Board (NParks)
Campaign: BALIKSG – Reflections of Singapore
Mashwire
Client Organisation: Asia Pacific Breweries Singapore
Brand: Strongbow
Campaign: Strongbow Mixology, Cocktails for Every Moment
Publicis Singapore
Client Organisation: Health Promotion Board
Campaign: Captain Sleep
Reservoir World
Client Organisation: Lenovo Singapore
Campaign: Tailored for You
VMLY&R
Client Organisation: Chevron
Brand: Caltex
Campaign: Record Breaking Fuel
VMLY&R
Client Organisation: Temasek
Campaign: The Great Singapore Replay – Season 2

 

3. Most Creative - Customer Engagement
Click2View
Client Organisation: PropertyGuru
Campaign: Look Forward to Home
DDB Group Singapore
Client Organisation: PUB, Singapore’s National Water Agency
Campaign: PUB presents Kinship, a Hari Raya Film
GERMS
Client Organisation: UOB Cards
Campaign: UOB Lady’s Card 30 Years Campaign
Mashwire
Client Organisation: POKKA Corporation
Campaign: POKKA Houjicha – A Toast to the Small Things
Mashwire
Client Organisation: Asia Pacific Breweries Singapore
Brand: Strongbow
Campaign: Strongbow Mixology, Cocktails for Every Moment
Meet Isaac
Client Organisation: Starbucks Singapore
Campaign: Starbucks Rewards – Celebrating 1,000,000 Moments and More
Publicis Singapore
Client Organisation: Health Promotion Board
Campaign:Don’t Uncle, Be Hunkle!
TBWA\Singapore
Client Organisation: Singapore Tourism Board
Campaign: Always On, Always Hungry
Touch PR & Events
Client Organisation: KidZania Singapore
Campaign: KidZania’s SpookyTown 2 : The Masquerade Hunt
Wunderman Thompson Singapore
Client Organisation: Singapore Bicentennial Office
Campaign: Recasting Singapore’s Colonial History

 

4. Most Creative - Digital
DDB Group Singapore
Client Organisation: Workforce Singapore
Brand: Adapt and Grow
Campaign: Adapt and Grow – Brand Hijack
GERMS
Client Organisation: UOB Cards
Campaign: KrisFlyer UOB – Travel makes you richer
GERMS
Client Organisation: UOB Cards
Campaign: UOB Spend and Get Promotion 2019
Hashtag Interactive
Client Organisation: Maybank Singapore
Campaign: #InspireGoodSG
Mashwire
Client Organisation: POKKA Corporation
Campaign: POKKA Houjicha – A Toast to the Small Things
Ogilvy Singapore
Client Organisation: Japan Airlines
Campaign: Fly Once. Fly Always
Tribal Worldwide
Client Organisation: Changi Airport Group
Brand: iShopChangi
Campaign: Happy Haul-idays
Universal McCann Singapore
Client Organisation: Sentosa Development Corporation
Campaign: Pokemon GO Safari Zone
Untamed Collective
Client Organisation: Flex Rewards
Campaign: OUT OF _________ IDEAS?
Water’s Edge
Client Organisation: DBS Bank
Brand: DBS & POSB
Campaign: CNY Festive Joy

 

5. Most Creative - Event
DDB Group Singapore
Client Organisation: National Youth Council
Campaign: Glow the Future
DDB Group Singapore
Client Organisation: Ministry of Culture, Community and Youth
Campaign: Spark the Next
George P. Johnson Singapore
Client Organisation: Amazon Web Services
Campaign: AWS Summit Singapore 2019
George P. Johnson Singapore
Client Organisation: Marriott International
Campaign: Go Beyond 2019 General Managers Summit and BMSC 2019 Conference
GERMS
Client Organisation: UOB Cards
Campaign: UOB Cards x Grab Partnership Launch
GOVT Singapore
Client Organisation: HEINEKEN Asia Pacific
Campaign: Tiger Roar: Yuki Edition
motion – the creative influence
Client Organisation: Hilton International Asia Pacific
Brand: Hilton APAC
Campaign: Hilton 100 – The Next 100 Years Party
Pernickety Events
Client Organisation: HSBC Jade
Campaign: HSBC Jade Enrich List Launch Event
Pernickety Events
Client Organisation: HSBC Jade
Campaign: HSBC Jade Future Green Event
VMLY&R
Client Organisation: Temasek
Campaign: The Great Singapore Replay – Season 2

 

6. Most Creative – Experiential
And So Forth
Client Organisation: Edrington Singapore
Brand: Highland Park Whisky
Campaign: Valhalla and the Chambers of Asgard
BLKJ
Client Organisation: Scoot
Campaign: Yellow Converter
Clear Channel Singapore and Havas Media Singapore
Client Organisation: Resorts World Singapore
Campaign: Halloween Horror Nights 9
DDB Group Singapore
Client Organisation: National Youth Council
Campaign: Glow the Future
Digimagic Communications
Client Organisation: National Heritage Board (NHB) & National Parks Board (NParks)
Campaign: BALIKSG – Reflections of Singapore
Golin Singapore and Jack Morton Worldwide
Client Organisation: Unilever Singapore
Brand: Magnum Singapore
Campaign: Be #TrueToPleasure at the #MagnumPleasureGarden with the All-New Magnum Macadamia Salted Caramel
Kult Studio & Gallery
Client Organisation: Leica Camera Asia Pacific
Brand: Leica
Campaign: Leica  Playground 2019
Mashwire
Client Organisation: Asia Pacific Breweries Singapore
Brand: Strongbow
Campaign: Strongbow Mixology, Cocktails for Every Moment
Publicis Singapore
Client Organisation: Health Promotion Board
Campaign: National Steps Challenge Season 5 – The Human Tetris Showdown
VMLY&R
Client Organisation: Temasek
Campaign: The Great Singapore Replay – Season 2

 

7. Most Creative - Government Sector / Non-Profit Marketing
Blue3Asia
Client Organisation: National Volunteer & Philanthropy Centre (NVPC)
Campaign: 15 Shorts
DDB Group Singapore
Client Organisation: Ministry of Communications and Information (MCI)
Campaign: Merdeka Generation Package
DDB Group Singapore
Client Organisation: PUB, Singapore’s National Water Agency
Campaign: PUB presents Kinship, a Hari Raya Film
DDB Group Singapore
Client Organisation: Ministry of Culture, Community and Youth
Campaign: Spark the Next
Digimagic Communications
Client Organisation: National Heritage Board (NHB) & National Parks Board (NParks)
Campaign: BALIKSG – Reflections of Singapore
Publicis Singapore
Client Organisation: Health Promotion Board
Campaign: Captain Sleep
Publicis Singapore
Client Organisation: Health Promotion Board
Campaign: Don’t Uncle, Be Hunkle!
Wunderman Thompson Singapore
Client Organisation: Housing & Development Board
Campaign: Designed for Life
Wunderman Thompson Singapore
Client Organisation: Singapore Bicentennial Office
Campaign: Recasting Singapore’s Colonial History
Xodbox
Client Organisation: Ministry of Communications and Information (MCI)
Brand: Gov.sg
Campaign: A Royal Deepavali Celebration

 

8. Most Creative - Integrated Media
BlackBlue Media Group
Client Organisation: StarHub Advertising and Gain City Best-Electric
Brand: Gain City Best-Electric
Campaign: I Can Be an Influencer 2019
DDB Group Singapore
Client Organisation: Ministry of Communications and Information (MCI)
Campaign: Merdeka Generation Package
DDB Group Singapore
Client Organisation: Ministry of Culture, Community and Youth
Campaign: Spark the Next
GERMS
Client Organisation: UOB Cards
Campaign: UOB Mighty Launch
GOVT Singapore
Client Organisation: OCBC Bank Singapore
Campaign: OCBC Financial Wellness Index
Hashmeta
Client Organisation: Bosch Home Appliances Regional Asia Pacific
Campaign: Living with Bosch
Tribal Worldwide
Client Organisation: Changi Airport Group
Brand: iShopChangi
Campaign: Happy Haul-idays
VMLY&R
Client Organisation: Chevron
Brand: Caltex
Campaign: Record Breaking Fuel
VMLY&R
Client Organisation: Temasek
Campaign: The Great Singapore Replay – Season 2
Water’s Edge
Client Organisation: AIA Singapore
Campaign: “Leave Nothing to Chance” (AIA Power Critical Cover)

 

9. Most Creative - Launch / Re-Launch
BLKJ
Client Organisation: Scoot
Campaign: Escape the Ordinary
BLKJ
Client Organisation: StarHub
Campaign: Hello Change
DDB Group Singapore
Client Organisation: Workforce Singapore
Brand: Adapt and Grow
Campaign: Adapt and Grow – Fantastic Candidates
DDB Group Singapore
Client Organisation: Ministry of Communications and Information (MCI)
Campaign: Merdeka Generation Package
DDB Group Singapore
Client Organisation: Ministry of Culture, Community and Youth
Campaign: Spark the Next
Golin Singapore and Jack Morton Worldwide
Client Organisation: Unilever Singapore
Brand: Magnum Singapore
Campaign: Be #TrueToPleasure at the #MagnumPleasureGarden with the All-New Magnum Macadamia Salted Caramel
McCann Worldgroup Singapore
Client Organisation: Mastercard
Campaign: Life’s smoother when you tap & go™ with Mastercard®
MOI
Client Organisation: GrabInsure
Brand: Grab
Campaign: Collect Coverage as You Go
Water’s Edge
Client Organisation: AIA Singapore
Campaign: “Leave Nothing to Chance” (AIA Power Critical Cover)
Wunderman Thompson Singapore
Client Organisation: Singapore Bicentennial Office
Campaign: Recasting Singapore’s Colonial History

 

10. Most Creative - Out-of-Home
3ad Group
Client Organisation: Wildlife Reserves Singapore
Campaign: Wildlife Reserves Singapore Parkhopper
Clear Channel Singapore and OMD SIngapore
Client Organisation: Hanbaobao
Brand: McDonald’s
Campaign: McDonald’s Hershey’s McFlurry
DDB Group Singapore
Client Organisation: Workforce Singapore
Brand: Adapt and Grow
Campaign: Adapt and Grow – Brand Hijack
DDB Group Singapore
Client Organisation: Ministry of Communications and Information (MCI)
Campaign: Merdeka Generation Package
DDB Group Singapore
Client Organisation: Ministry of Culture, Community and Youth
Campaign: Spark the Next
McCann Worldgroup Singapore
Client Organisation: Mastercard
Campaign: Life’s smoother when you tap & go™ with Mastercard®
Publicis Singapore
Client Organisation: Health Promotion Board
Campaign: National Steps Challenge Season 5 – The Human Tetris Showdown
Wunderman Thompson Singapore
Client Organisation: Singapore Bicentennial Office
Campaign: Recasting Singapore’s Colonial History

 

11. Most Creative - Print
DDB Group Singapore
Client Organisation: Ministry of Communications and Information (MCI)
Campaign: Merdeka Generation Package
DDB Group Singapore
Client Organisation: Manulife
Campaign: Signature Indexed Universal Life Print Ads 2019
GOVT Singapore
Client Organisation: OCBC Bank Singapore
Campaign: OCBC Financial Wellness Index
Water’s Edge
Client Organisation: Fullerton Fund Management
Campaign: Fullerton SGD Heritage Series

 

12. Most Creative - Social Media
Asia PR Werkz
Client Organisation: Emway
Campaign: Emway Singapore – Toypedia SG and @thetoyraterchannel
BBH Asia Pacific
Client Organisation: Singtel
Campaign: Only True Fans Get it – Football
DDB Group Singapore
Client Organisation: Workforce Singapore
Campaign: Adapt and Grow – Brand Hijack
DDB Group Singapore
Client Organisation: PUB, Singapore’s National Water Agency
Campaign: PUB presents Kinship, a Hari Raya Film
GERMS
Client Organisation: CapitaLand Malls
Campaign: The FAB Intern
Jack Morton Worldwide
Client Organisation: Netflix
Brand: Umbrella Academy
Campaign: 7 Super Heroes, 7 Super Influencers and 1 Super Party
Section
Client Organisation: lyf by Ascott
Campaign: lyf Funan: A Truly Social Launch
TBWA\Singapore
Client Organisation: Singapore Tourism Board
Campaign: Always On, Always Hungry
TBWA\Singapore, PHD Singapore
Client Organisation: Singapore Airlines
Campaign: Seattle Sounds Even Better Now
Water’s Edge
Client Organisation: AIA Singapore
Campaign: “Leave Nothing to Chance” (AIA Power Critical Cover)

 

13. Most Creative - Specific Audience

ADK Singapore
Client Organisation: Ministry of Communications and Information (MCI)
Brand: Gov.sg
Campaign: #HafandHaf
BBH Asia Pacific
Client Organisation: Singtel
Campaign: Only True Fans Get it – Football
DDB Group Singapore
Client Organisation: Ministry of Communications and Information (MCI)
Campaign: Merdeka Generation Package
GERMS
Client Organisation: UOB Cards
Campaign: KrisFlyer UOB – Travel makes you richer
GOVT Singapore
Client Organisation: OCBC Bank Singapore
Campaign: OCBC Mighty Savers
MOI
Client Organisation: GrabInsure
Brand: Grab
Campaign: Collect Coverage as You Go
Publicis Singapore
Client Organisation: Health Promotion Board
Campaign: Don’t Uncle, Be Hunkle!
Section
Client Organisation: Sony Interactive Entertainment Singapore
Brand: PlayStation Asia
Campaign: The Death Stranding Mystery Launch
TBWA\Singapore
Client Organisation: Samaritans of Singapore (SOS)
Campaign: Helping Suicidal Youths Find #HopeThroughTheNight
Water’s Edge
Client Organisation: Fullerton Fund Management
Campaign: Fullerton SGD Heritage Series

 

14. Most Creative - Sports / Esports Marketing
BBH Asia Pacific
Client Organisation: Singtel
Campaign: Only True Fans Get it – Football
BLKJ
Client Organisation: Great Eastern Singapore
Brand: Great Eastern Singapore & Great Eastern Women’s Run
Campaign: Plan Like a Woman, Plan for the Long Run
DIFY
Client Organisation: ONE Esports
Campaign: ONE Esports Dota 2 World Pro Invitational Singapore
VMLY&R
Client Organisation: Chevron
Brand: Caltex
Campaign: Record Breaking Fuel

 

15. Most Creative - TV / Video Advertising
ADK Singapore
Client Organisation: Ministry of Communications and Information (MCI)
Brand: Gov.sg
Campaign: #HafandHaf
DDB Group Singapore
Client Organisation: Workforce Singapore
Brand: Adapt and Grow
Campaign: Adapt and Grow – Fantastic Candidates
DDB Group Singapore
Client Organisation: PUB, Singapore’s National Water Agency
Campaign: PUB presents Kinship, a Hari Raya Film
DDB Group Singapore
Client Organisation: Ministry of Culture, Community and Youth
Campaign: Spark the Next
GOVT Singapore
Client Organisation: HEINEKEN Asia Pacific & Asia Pacific Breweries Singapore
Campaign: The Day Before
Wunderman Thompson Singapore
Client Organisation: Housing & Development Board
Campaign: Designed for Life
Xodbox
Client Organisation: Ministry of Communications and Information (MCI)
Brand: Gov.sg
Campaign: A Royal Deepavali Celebration

 

16. Most Effective Use - Apps / Mobile
Carousell
Client Organisation: Workforce Singapore
Campaign: WSG X Carousell Job Applications campaign
Digimagic Communications
Client Organisation: National Heritage Board (NHB) & National Parks Board (NParks)
Campaign: BALIKSG – Reflections of Singapore
FALCON Agency
Client Organisation: HBO Asia
Campaign: HBOGo Audience Engagement Engine
GERMS
Client Organisation: UOB Cards
Campaign: UOB Mighty Launch
Infinity Core
Client Organisation: Popper Asia
Brand: Yale
Campaign: Yale Smart Shop #takeiteasy Activation Campaign
Section
Client Organisation: Sony Interactive Entertainment Singapore
Brand: PlayStation Asia
Campaign: Play Your Way for #25YearsOfPlay

 

17. Most Effective Use - Consumer Insights and Market Research
FALCON Agency
Client Organisation: HBO Asia
Campaign: HBOGo Audience Engagement Engine
GOODSTUPH
Client Organisation: Singtel
Campaign: Singtel ReadyRoam Instant Relief Campaign
Isentia
Client Organisation: ACRES (Animal Concerns Research and Education Society)
Campaign: Because Wildlife Matters [ACRES CNY Zodiac Campaign]
Publicis Singapore
Client Organisation: Health Promotion Board
Campaign: Captain Sleep
W Communications
Client Organisation: AirAsia
Campaign: AirAsia Holiday Quickies

 

18. Most Effective Use - Content
Asia PR Werkz
Client Organisation: Qingjian Realty
Brand: JadeScape
Campaign: #FinestLiving
Asia PR Werkz
Client Organisation: Emway
Campaign: Emway Singapore – Toypedia SG and @thetoyraterchannel
BBC StoryWorks
Client Organisation: Standard Chartered Bank
Campaign: Good Enough Will Never Change the World
FALCON Agency
Client Organisation: HBO Asia
Campaign: HBOGo Audience Engagement Engine
GOODSTUPH
Client Organisation: Singtel
Campaign: GOMO RAPOLOGY
Havas Media
Client Organisation: NTUC FairPrice
Brand: FairPrice Online
Campaign: It’s Worth The Click
OMD Singapore
Client Organisation: Marina Bay Sands
Campaign: MBS Japan Summer Content Partnership 2019
OOm
Client Organisation: Mandarin Self Storage
Campaign: Improving Mandarin Self Storage’s Online Visibility through Content Synchronization
Publicis Singapore
Client Organisation: Health Promotion Board
Campaign: Captain Sleep
Universal McCann Singapore
Client Organisation: Estée Lauder Companies
Brand: Estee Lauder
Campaign: Are You Ready for your Close Up? #WearConfidence (Estee Lauder Double Wear Repromote Campaign)

 

19. Most Effective Use - Digital
Amobee Asia / OMD Singapore
Client Organisation: Singtel Mobile Singapore
Brand: GOMO
Campaign: Winning Over Millennials with GOMO
BBC StoryWorks
Client Organisation: Standard Chartered Bank
Campaign: Good Enough Will Never Change the World
GERMS
Client Organisation: UOB Cards
Campaign: UOB Cards x Grab Partnership Launch
iProspect
Client Organisation: Standard Chartered Bank
Campaign: Personalisation at scale
iProspect
Client Organisation: Shiseido
Campaign: Shisiedo Online to Offline Impact Analysis
MediaOne Business Group
Client Organisation: Supermec
Campaign: Supermec SEO Campaign
Meet Isaac
Client Organisation: Starbucks Singapore
Campaign: Starbucks Rewards – Celebrating 1,000,000 Moments and More
OC Digital
Client Organisation: Miele Singapore
Campaign: Miele “Generation 7000” Product Launch
OOm
Client Organisation: Rentokil Singapore
Campaign: Digital Infestation: Rentokil’s Creative Ways of Online Marketing with Positive Impact on Conversion
REBL/TJT
Client Organisation: Wacom Southeast Asia
Brand: Wacom
Campaign: I CREATE

 

20. Most Effective Use - Events
Clear Channel Singapore
Client Organisation: Clear Channel Singapore
Campaign: The Ideas Seminar
DSTNCT
Client Organisation: AIA Singapore
Campaign: Get the Glow with AIA Singapore
GERMS
Client Organisation: UOB Cards
Campaign: UOB Cards x Grab Partnership Launch
GOVT Singapore
Client Organisation: HEINEKEN Asia Pacific
Campaign: Tiger Roar: Yuki Edition
Iris Worldwide
Client Organisation: Guinness Singapore
Campaign: Getting Singapore to All Hail Pats!
Pernickety Events
Client Organisation: HSBC Jade
Campaign: HSBC Jade Enrich List Launch Event
Rebel & Soul, for Quintessentially
Client Organisation: William Grant & Sons
Brand: Glenfiddich
Campaign: Glenfiddich Global Grand Cru Launch
The Merry Men Works
Client Organisation: Klook Travel Technology
Campaign: Klook Travel Fest
The Teeth
Client Organisation: Asia Pacific Breweries Singapore
Brand: Tiger
Campaign: Tiger Crystal | Crystal Cold Ice Party
W Communications
Client Organisation: Moët & Chandon
Campaign: Moët Grand Day

 

21. Most Effective Use - Experiential
Axis Group Asia
Client Organisation: CASIO
Brand: G-SHOCK
Campaign:
G-SHOCK SKATE BATTLE
BLKJ
Client Organisation: Scoot
Campaign: Yellow Converter
Golin Singapore and Jack Morton Worldwide
Client Organisation: Unilever Singapore
Brand: Magnum Singapore
Campaign: Be #TrueToPleasure at the #MagnumPleasureGarden with the All-New Magnum Macadamia Salted Caramel
Hashtag Interactive
Client Organisation: Maybank Singapore
Campaign: Maybank #InspireGoodSG
Publicis Singapore
Client Organisation: Health Promotion Board
Campaign: National Steps Challenge Season 5 – The Human Tetris Showdown
The Teeth
Client Organisation: Asia Pacific Breweries Singapore
Brand: Tiger
Campaign: Tiger Crystal | Crystal Cold Ice Party
Weber Shandwick Singapore
Client Organisation: ION Orchard
Campaign: ION Orchard’s 10th Anniversary Celebrations – A Decade of Wonders

 

22. Most Effective Use - Government Sector / Non-Profit Marketing
Carousell
Client Organisation: Workforce Singapore
Campaign: WSG X Carousell Job Applications campaign
Impossible Marketing Services
Client Organisation: Giving.sg
Campaign: Giving.sg Donation 2019
Isentia
Client Organisation: ACRES (Animal Concerns Research and Education Society)
Campaign: Because Wildlife Matters [ACRES CNY Zodiac Campaign]
McCann Worldgroup Singapore
Client Organisation: National Council of Social Service
Campaign: Beyond the Label
Metia Group
Client Organisation: Intellectual Property Office of Singapore (IPOS)
Campaign: IP Week @ SG 2019 Demand Generation Campaign
Publicis Singapore
Client Organisation: Health Promotion Board
Campaign: Don’t Uncle, Be Hunkle!
Viddsee
Client Organisation: National Council of Social Service (NCSS)
Brand: Community Chest
Campaign: Add A New Story
Viddsee
Client Organisation: Ministry of Communications and Information (MCI)
Brand: Gov.sg
Campaign: Project RED
Wavemaker Singapore
Client Organisation: National Volunteer & Philanthropy Centre (NVPC)
Campaign: THE #CITYOFGOOD AWAKENS

 

23. Most Effective Use - Integrated Media
Carat Media Services Singapore
Client Organisation: Mastercard
Campaign: Tap & go™ with Mastercard®
GERMS
Client Organisation: UOB Cards
Campaign: UOB Cards x Grab Partnership Launch
GOVT Singapore
Client Organisation: OCBC Bank Singapore
Campaign: OCBC Mighty Savers
Hashmeta
Client Organisation: Bosch Home Appliances Regional Asia Pacific
Campaign: Living with Bosch
Initiative Singapore
Client Organisation: Plano
Campaign: See Past the Screen
Iris Worldwide
Client Organisation: Guinness Singapore
Campaign: Getting Singapore to All Hail Pats!
Iris Worldwide
Client Organisation: William Grant & Sons
Brand: Hendrick’s Gin
Campaign: Love Sells: A Most Unusual Valentines
McCann Worldgroup Singapore
Client Organisation: National Council of Social Service
Campaign: Beyond the Label
MediaCom Singapore
Client Organisation: National Volunteer & Philanthropy Centre (NVPC)
Campaign: Giving Week
The Media Shop Group
Client Organisation: YHS Singapore
Brand: Yeo’s
Campaign: #makanmatch

 

24. Most Effective Use - Launch / Re-Launch
BLKJ
Client Organisation: Scoot
Campaign: Escape the Ordinary
Carat Media Services Singapore
Client Organisation: Mastercard
Campaign: Tap & go™ with Mastercard®
FALCON Agency
Client Organisation: HBO Asia
Campaign: HBOGo Audience Engagement Engine
GERMS
Client Organisation: UOB Cards
Campaign: UOB Lady’s Card 30 Years Campaign
Golin Singapore and Jack Morton Worldwide
Client Organisation: Unilever Singapore
Brand: Magnum Singapore
Campaign: Be #TrueToPleasure at the #MagnumPleasureGarden with the All-New Magnum Macadamia Salted Caramel
GOODSTUPH
Client Organisation: Singtel
Campaign: Singtel ReadyRoam Instant Relief Campaign
GOVT Singapore
Client Organisation: HEINEKEN Asia Pacific
Campaign: Tiger Roar: Yuki Edition
Havas Media
Client Organisation: NTUC FairPrice
Brand: FairPrice Online
Campaign: It’s Worth The Click
Initiative Singapore
Client Organisation: Plano
Campaign: See Past the Screen
OMD Singapore
Client Organisation: Marina Bay Sands
Campaign: MBS BigNightOut 2019
The Teeth
Client Organisation: Asia Pacific Breweries Singapore
Brand: Tiger
Campaign: Tiger Crystal | Crystal Cold Ice Party

 

25. Most Effective Use - Loyalty & CRM
Design Prodigy
Client Organisation: Randstad
Campaign: Net Promoter Score Automation
FALCON Agency
Client Organisation: HBO Asia
Campaign: HBOGo Audience Engagement Engine
GERMS
Client Organisation: UOB Cards
Campaign: UOB Spend and Get Promotion 2019
Meet Isaac
Client Organisation: Starbucks Singapore
Campaign: Starbucks Rewards – Celebrating 1,000,000 Moments and More

 

26. Most Effective Use - Out-of-Home
Carat Media Services Singapore
Client Organisation: Mastercard
Campaign: Tap & go™ with Mastercard®
Clear Channel Singapore, CNS Connections, Dentsu X
Client Organisation: The Walt Disney Company (Southeast Asia)
Campaign: Marvel Studios’ Avengers: Endgame
Digimagic Communications
Client Organisation: National Heritage Board (NHB) & National Parks Board (NParks)
Campaign: BALIKSG – Reflections of Singapore
OMD Singapore
Client Organisation: Marina Bay Sands
Campaign: A Life-Sized Christmas Advent Calendar Sticker Wall by MBS
PHAR Partnerships & Queen Consulting Group
Client Organisation: Klook
Campaign: Klook Branding Campaign
Publicis Singapore
Client Organisation: Health Promotion Board
Campaign: National Steps Challenge Season 5 – The Human Tetris Showdown
The Media Shop Group
Client Organisation: Golden Beeworks
Brand: Jollibee
Campaign: Jollibee Chickenjoy “Crispylicious”

 

27. Most Effective Use - Programmatic Marketing
Amobee Asia / OMD Singapore
Client Organisation: Singtel Mobile Singapore
Brand: GOMO
Campaign: Increasing GOMO Conversions With Programmatic Marketing
Design Prodigy
Client Organisation: SAP Asia Pacific Japan (APJ)
Campaign: SAP APJ Intelligent Lead Scoring and Programmatic Optimisation
FALCON Agency
Client Organisation: HBO Asia
Campaign: HBOGo Audience Engagement Engine
LEWIS
Client Organisation: Performance Motors (PML) and Performance Munich Autos (PMA)
Brand: BMW
Campaign: Programmatic Media Buying On Social – Driving Quality Leads & Business Conversion
Mindshare Singapore
Client Organisation: Japan Airlines
Campaign: Fly Once. Fly Always
Xaxis and Mindshare Singapore
Client Organisation: KFC
Campaign: Customising Business Outcomes through AI

 

28. Most Effective Use - Social Media
FALCON Agency
Client Organisation: HBO Asia
Campaign: HBOGo Audience Engagement Engine
Iris Worldwide
Client Organisation: Guinness Singapore
Campaign: Getting Singapore to All Hail Pats!
Iris Worldwide
Client Organisation: William Grant & Sons
Brand: Hendrick’s Gin
Campaign: Love Sells: A Most Unusual Valentines
Jack Morton Worldwide
Client Organisation: Netflix
Brand: Umbrella Academy
Campaign: 7 Super Heroes, 7 Influencers and 1 Super Party
Meet Isaac
Client Organisation: Starbucks Singapore
Campaign: Starbucks Rewards – Celebrating 1,000,000 Moments and More
PHD Singapore / TBWA Singapore
Client Organisation: Singapore Airlines
Campaign: Seattle Sounds Better with Singapore Airlines
REBL/TJT
Client Organisation: Wacom Southeast Asia
Brand: Wacom
Campaign: I CREATE
Section
Client Organisation: Sony Interactive Entertainment Singapore
Brand: PlayStation Asia
Campaign: Play Your Way for #25YearsOfPlay
Section
Client Organisation: Sony Interactive Entertainment Singapore
Brand: PlayStation Asia
Campaign: The Death Stranding Mystery Launch
TMRW
Client Organisation: Samsung Singapore
Brand: Samsung
Campaign: Better Than The Sun

 

29. Most Effective Use - Specific Audience
FALCON Agency
Client Organisation: HBO Asia
Campaign: HBOGo Audience Engagement Engine
GOODSTUPH
Client Organisation: Singtel
Campaign: Singtel ReadyRoam Instant Relief Campaign
GOVT Singapore
Client Organisation: OCBC Bank Singapore
Campaign: OCBC Mighty Savers
Iris Worldwide
Client Organisation: William Grant & Sons
Brand: Hendrick’s Gin
Campaign: Love Sells: A Most Unusual Valentines
McCann Worldgroup Singapore
Client Organisation: Community Chest
Campaign: Sharity Youth Outreach
PHAR Partnerships & Queen Consulting Group
Client Organisation: Klook
Campaign: Klook Branding Campaign
Publicis Singapore
Client Organisation: Health Promotion Board
Campaign: Captain Sleep
Publicis Singapore
Client Organisation: Health Promotion Board
Campaign: Don’t Uncle, Be Hunkle!
The Teeth
Client Organisation: Asia Pacific Breweries Singapore
Brand: Tiger
Campaign: Tiger Crystal | Crystal Cold Ice Party
WE Communications
Client Organisation: Abbott
Brand: Ensure
Campaign: Abbott Ensure: Stand4Strength Challenge

 

30. Most Effective Use - Sports / Esports Marketing
BBH Asia Pacific
Client Organisation: Singtel
Campaign: Only True Fans Get it – Football
BLKJ
Client Organisation: Great Eastern Singapore
Brand: Great Eastern Singapore & Great Eastern Women’s Run
Campaign: Plan Like a Woman, Plan for the Long Run
DIFY
Client Organisation: ONE Esports
Campaign: ONE Esports Dota 2 World Pro Invitational Singapore
Eysy Digital
Client Organisation: *SCAPE
Campaign: *SCAPEesports: EXP2019 Summer Camps

 

31. Most Effective Use - TV / Video Advertising
GOVT Singapore
Client Organisation: HEINEKEN Asia Pacific & Asia Pacific Breweries Singapore
Campaign: The Day Before
Mediatropy Digital Agency
Client Organisation: Yves Rocher
Campaign: A Promise that Transcends Time
OOm
Client Organisation: Pertama Merchandising (trading as Harvey Norman Singapore)
Campaign: More Deals at Harvey Norman: Establishing Brand Recall And Awareness through TrueView Video Ads
TGH Collective
Client Organisation: CIMB Bank, Singapore
Campaign: CIMB BusinessGo Refresh
TMRW
Client Organisation: Samsung Singapore
Brand: Samsung
Campaign: Better Than The Sun