2022 Winners

Overall Creative Ideas MARKie
DDB Group Singapore
Overall Media Usage MARKie
Havas Media Singapore
1. Most Creative – Audio
GOLD

Havas Media Singapore
Client Organisation: Burger King Singapore
Campaign: BK BBQ Cheesy Trio Medley
SILVER

W/E + Partners
Client Organisation: Allgreen Properties
Brand: Pasir Ris 8
Campaign: Where It All Connects
BRONZE

Cheil Singapore
Client Organisation: Samsung Electronics Singapore
Brand: Samsung
Campaign: Old Man / Good vs No Good / Dragon

 

2. Most Creative – B2B Marketing
 

Wavemaker Singapore, Hogarth, 180 Amsterdam
Client Organisation: DHL Express Singapore
Brand: DHL Express
Campaign: Keep Up With The Clicks
SILVER

Hogarth Worldwide
Client Organisation: Singtel
Campaign: Singtel 5G(SA)
BRONZE

Motionsauce
Client Organisation: Vonage
Campaign: Vonage APAC Convo 2021

 

3. Most Creative – Campaign Pivot
GOLD

Havas Media Singapore
Client Organisation: Yum! Brands
Brand: KFC Singapore
Campaign: KFC’s Virtual Eat-Together
SILVER

DDB Group Singapore
Client Organisation: Ministry of Communications and Information (MCI)
Campaign: Vaccinate Already?
BRONZE

Axis Group Asia
Client Organisation: PUMA Sports SEA Trading
Brand: PUMA
Campaign: Puma Run Nitro South East Asia Campaign 2021

 

4. Most Creative – Communications / Public Relations
GOLD

That Marketing Guy
Client Organisation: Fatboy’s The Burger Bar
Brand: Fatboy’s
Campaign: Fatboy’s 12th Birthday Bash
SILVER

Superson, Division Communications, The PR People, Telescope Studios
Client Organisation: Zenyum
Campaign: Zenyum Smile Gym
BRONZE

Hogarth Worldwide
Client Organisation: Singtel
Campaign: Singtel 5G(SA)

 

5. Most Creative – Content Marketing
GOLD

Hogarth Worldwide
Client Organisation: Singtel
Campaign: #PowerUpwithSingtel5G
SILVER

Wild Advertising & Marketing
Client Organisation: Central Provident Fund Board
Campaign: #YouGrillWeSpill
BRONZE

PROTOCOL
Client Organisation: Mandai Wildlife Group
Brand: Ranger Buddies
Campaign: Launch of Ranger Buddies

 

6. Most Creative – COVID-19 Related Campaign
GOLD

DDB Group Singapore
Client Organisation: Ministry of Communications and Information (MCI)
Campaign: The Great Singapore Vaccination Drive
SILVER

Hustle & Bustle
Client Organisations: OCBC, Bank of Singapore
Campaign: Dale Chihuly: Glass in Bloom
BRONZE

The Teeth
Client Organisation: William Grant & Sons
Brand: Monkey Shoulder
Campaign: Monkey Shoulder Pyjama Suit

 

7. Most Creative – Customer Engagement
GOLD

Leo Burnett Singapore
Client Organisation: McDonald’s Singapore
Campaign: My Happy Table
SILVER

The Teeth
Client Organisation: William Grant & Sons
Brand: Balvenie
Campaign: The Balvenie Makers Campaign
BRONZE

TMRW
Client Organisation: Samsung Singapore
Brand: Samsung
Campaign: #BespokeDesignedByYou

 

8. Most Creative – Digital
GOLD

The AD Makers
Client Organisation: Abaavo Group
Brand: Wingstop (Singapore)
Campaign: Wingstop Hidden Flavors
SILVER

antics@play
Client Organisation: Schroder Investment Management (Singapore)
Brand: Schroders
Campaign: Beyond Profit
BRONZE

Publicis Singapore
Client Organisation: The Walt Disney Company
Brand: Disney+ Singapore
Campaign: Where in time is LOKI?

 

9. Most Creative – Esports Marketing
GOLD

AP Media
Client Organisation: Moonton
Campaign: Mobile Legends 515 eParty
SILVER

Edelman Singapore
Client Organisations: Singapore Tourism Board, Koelnmesse Singapore
Brand: Gamescom Asia
Campaign: Gamescom Asia: Bringing the Heart of Gaming to Asia
BRONZE

Aiken Group, Wulf Esports
Client Organisation: Tokenize Xchange
Campaign: When Crypto gets married to Esports

 

10. Most Creative – Event (Physical / Virtual)
GOLD

Havas Media Singapore
Client Organisation: Yum! Brands
Brand: KFC Singapore
Campaign: KFC’s Virtual Eat-Together
SILVER

Cheil Singapore
Client Organisation: Samsung Electronics Singapore
Brand: Samsung
Campaign: Samsung Z Night Runway
BRONZE

Wild Advertising & Marketing
Client Organisation: Land Transport Authority (LTA)
Campaign: Thomson-East Coast Line 2 (TEL2) Virtual Open House

 

11. Most Creative – Experiential
GOLD

Cheil Singapore
Client Organisation: Samsung Electronics Singapore
Brand: Samsung
Campaign: Listen to your Heart
SILVER

Leo Burnett Singapore
Client Organisation: McDonald’s Singapore
Campaign: My Happy Table
BRONZE

Jack Morton, Golin Singapore
Client Organisation: Unilever Singapore
Brand: Magnum
Campaign: Magnum Mini Matcha World

 

12. Most Creative – Government Sector / Non-Profit Marketing
GOLD

DDB Group Singapore
Client Organisation: PUB, Singapore’s National Water Agency
Campaign: The Climate Is Changing
SILVER

BLKJ Havas, Tate Anzur, Starcom
Client Organisation: Singapore Brand Office (under MCI, Ministry of Communications and Information)
Campaign: Made With Passion
BRONZE

Blag Events, Onyx Island
Client Organisation: Citi Foundation-SMU Financial Literacy Program for Young Adults
Campaign: My Money @ Campus 2021

 

13. Most Creative – Influencers / KOLs
GOLD

Wild Advertising & Marketing
Client Organisation: Central Provident Fund Board
Campaign: #YouGrillWeSpill
SILVER

OMD Singapore, Leo Burnett, Twitch
Client Organisation: Hanbaobao
Brand: McDonald’s Singapore
Campaign: McDonald’s Chicken McCrispy – The Spicy Debate
BRONZE

Toaster
Client Organisation: Beam Suntory Asia
Brand: Jim Beam
Campaign: #JimBeamBecause

 

14. Most Creative – Integrated Media
GOLD

Leo Burnett Singapore
Client Organisation: McDonald’s Singapore
Campaign: Night In
SILVER

PROTOCOL, Bugg Design And Services
Client Organisation: Mandai Wildlife Group
Campaign: Launch of Ranger Buddies
BRONZE

Hogarth Worldwide
Client Organisation: Singtel
Campaign: #PowerUpwithSingtel5G

 

15. Most Creative – Launch / Re-Launch
GOLD

The AD Makers
Client Organisation: Abaavo Group
Brand: Wingstop (Singapore)
Campaign: Wingstop Hidden Flavors
SILVER

TMRW
Client Organisation: Samsung Singapore
Brand: Samsung
Campaign: #BespokeDesignedByYou
BRONZE

Eventions Group
Client Organisation: Samsung
Campaign: Samsung Z Night Launch Party

 

16. Most Creative – Multicultural Marketing
GOLD

Leo Burnett Singapore
Client Organisation: McDonald’s Singapore
Campaign: My Happy Table
SILVER

DDB Group Singapore
Client Organisation: Ministry of Communications and Information (MCI)
Campaign: Vaccinate Already?
BRONZE

FOUR MEDIA
Client Organisation: Four Points by Sheraton Singapore
Campaign: Launch of The Best Brew, a co-branding partnership between Starbucks and Four Points Sheraton, to China Chinese in Singapore

 

17. Most Creative – Out-of-Home
GOLD

72andSunny Singapore (Lead Creative Agency) , Klive Asia
Client Organisation: GIC
Campaign: Investing In Bold Futures: Urban Farm Bus Stops
SILVER

Havas Media Singapore
Client Organisation: Uniqlo Singapore
Campaign: UV Index Live
BRONZE

DDB Group Singapore
Client Organisation: PUB, Singapore’s National Water Agency
Campaign: The Climate Is Changing

 

18. Most Creative – Social Media
GOLD

Wild Advertising & Marketing
Client Organisation: Central Provident Fund Board
Campaign: #YouGrillWeSpill
SILVER

W/E + Partners
Client Organisation: MSIG Asia
Campaign: MSIG for Biodiversity 2021
BRONZE

Ogilvy Singapore
Client Organisation: AIA Singapore
Campaign: Scared What Scared

 

19. Most Creative – Specific Audience
GOLD

PROTOCOL
Client Organisation: Mandai Wildlife Group
Campaign: Launch of Ranger Buddies
SILVER

OMD Singapore, Leo Burnett, Twitch
Client Organisation: Hanbaobao
Brand: McDonald’s Singapore
Campaign: McDonald’s Chicken McCrispy – The Spicy Debate
BRONZE

Publicis Singapore
Client Organisation: Health Promotion Board
Campaign: Vascular Dementia – Is this home?

 

20. Most Creative – Video
GOLD

DDB Group Singapore
Client Organisation: Ministry of Communications and Information (MCI)
Campaign: Vaccinate Already?
SILVER

DDB Group Singapore
Client Organisation: Ministry of Communications and Information (MCI)
Campaign: #IGotMyShot – Get Your Shot, Steady Pom Pi Pi
BRONZE

Leo Burnett Singapore
Client Organisation: McDonald’s Singapore
Campaign: My Happy Table

 

21. Most Effective Use – Audio
GOLD

Havas Media Singapore
Client Organisation: Burger King Singapore
Campaign: BK BBQ Cheesy Trio Medley
SILVER

That Marketing Guy
Client Organisation: NTUC LearningHub
Campaign: NTUC LearningHub Learning eXperience Platform (LXP) Launch
BRONZE

Cheil Singapore
Client Organisation: Samsung Electronics Singapore
Brand: Samsung
Campaign: Old man / Good vs No Good / Dragon

 

22. Most Effective Use – B2B Marketing
GOLD

Wavemaker Singapore, Hogarth, 180 Amsterdam
Client Organisation: DHL Express Singapore
Brand: DHL Express
Campaign: Keep Up With The Clicks
SILVER

Bravo
Client Organisation: DBS SME Banking
Brand: DBS Bank
Campaign: ‘Hey Boss’ – Digital Payment Adoption
BRONZE

Construct Digital
Client Organisation: Mendix
Campaign: Get To Know Mendix

 

23. Most Effective Use – Consumer Insight and Market Research
GOLD

Ogilvy Singapore
Client Organisation: AIA Singapore
Campaign: What will you do when they grow up?
SILVER

Ogilvy Singapore
Client Organisation: AIA Singapore
Campaign: Scared What Scared
BRONZE

M&C Saatchi Performance
Client Organisation: Beam Suntory
Brand: Auchentoshan
Campaign: Auchentoshan’s Everyday Moments

 

24. Most Effective Use – Content
GOLD

TMRW
Client Organisation: Samsung Singapore
Brand: Samsung
Campaign: #BespokeDesignedByYou
SILVER

PROTOCOL
Client Organisation: Mandai Wildlife Group
Brand: Ranger Buddies
Campaign: Launch of Ranger Buddies
BRONZE

Viddsee
Client Organisation: Deloitte
Campaign: #fACE (female ACE)

 

25. Most Effective Use – Customer Acquisition
GOLD

Wunderman Thompson Singapore
Client Organisation: Abbott Laboratories
Brand: Ensure
Campaign: Un-Uncle and Un-Auntie Yourself
SILVER

TMRW, DIFFERENT, SAFFRON
Client Organisation: OSIM Singapore
Brand: OSIM
Campaign: #uDreamOutOfThisWorld
BRONZE

Impossible Marketing
Client Organisation: Museum of Ice Cream (MOIC)
Campaign: SEM for MOIC

 

26. Most Effective Use – Digital
GOLD

Construct Digital
Client Organisation: Merz Aesthetics
Brand: Ultherapy
Campaign: Lift From Within
SILVER

M&C Saatchi Performance
Client Organisation: Grab
Brand: GrabFood
Campaign: GrabFood’s Internet Hawker Centre
BRONZE

antics@play, Ptarmigan Media
Client Organisation: Schroder Investment Management (Singapore)
Brand: Schroders
Campaign: Beyond Profit

 

27. Most Effective Use – Esports Marketing
GOLD

Edelman Singapore
Client Organisations: Singapore Tourism Board, Koelnmesse Singapore
Brand: Gamescom Asia
Campaign: Gamescom Asia: Bringing the Heart of Gaming to Asia
SILVER

AP Media
Client Organisation: Moonton
Campaign: Mobile Legends 515 eParty
BRONZE

Aiken Group, Wulf Esports
Client Organisation: Tokenize Xchange
Campaign: When Crypto gets married to Esports

 

28. Most Effective Use – Events (Physical / Virtual)
GOLD

Freeflow Post, Blankslate Creative, AsiaWorks Television
Client Organisation: National Geographic Asia
Campaign: National Geographic Planet Possible Day
SILVER

Edelman Singapore
Client Organisation: Singapore Tourism Board
Campaign: Singapore Food Festival 2021
BRONZE

Embrya Productions
Client Organisation: Citrix APJ
Campaign: Citrix Aspire APJ Partner Conference 2022

 

29. Most Effective Use – Experiential
GOLD

OMD Singapore, Amobee, Hogarth Worldwide
Client Organisation: Singtel
Brand: Singtel Mobile
Campaign: #PowerUpwithSingtel5G
SILVER

Publicis Singapore
Client Organisation: The Walt Disney Company
Brand: Disney+ Singapore
Campaign: Where in time is LOKI?
BRONZE

Socialyse
Client Organisation: Singapore Post
Campaign: SingPost InstaPostcards

 

30. Most Effective Use – Government Sector / Non-Profit Marketing
GOLD

McCann Worldgroup Singapore
Client Organisation: CPF Board
Brand: CPF Board
Campaign: CPF Retirement Planning Campaign / CPF Planner
SILVER

Viddsee
Client Organisation: Workforce Singapore (WSG)
Campaign: The Seekers
BRONZE

Edelman Singapore, Dxl, The Bureau
Client Organisation: Singapore Traffic Police
Campaign: “Use Your RoadSense”

 

31. Most Effective Use – Influencers / KOLs
GOLD

OMD Singapore
Client Organisation: Hanbaobao
Brand: McDonald’s Singapore
Campaign: McDonald’s Chicken McCrispy – The Spicy Debate
SILVER

GOODSTUPH
Client Organisation: Singtel
Brand: GOMO By Singtel
Campaign: GOMO Data For Good
BRONZE

DeVries Global
Client Organisation: Johnson & Johnson Vision
Brand: ACUVUE®
Campaign: A Fresh Approach to Influencers to Re-Define the Beauty Lens Category

 

32. Most Effective Use – Integrated Media
GOLD

M&C Saatchi Performance
Client Organisation: Grab
Brand: GrabFood
Campaign: GrabFood’s Internet Hawker Centre
SILVER

VaynerMedia APAC
Client Organisation: National Volunteer And Philanthropy Centre (NVPC)
Brand: SG Cares Giving Week, jointly organised by National Volunteer & Philanthropy Centre, SG Cares, National Council of Social Service
Campaign: SG Cares Giving Week 2021: Giving Gives Life
BRONZE

Construct Digital
Client Organisation: National University of Singapore
Brand: NUS Business School
Campaign: MBA Marketing Transformed
BRONZE

Havas Media Singapore
Client Organisation: Yum! Brands
Brand: KFC Singapore
Campaign: KFC’s Virtual Eat-Together

 

33. Most Effective Use – Launch / Re-Launch
GOLD

Ogilvy Singapore
Client Organisation: AIA Singapore
Campaign: What will you do when they grow up?
SILVER

Eventions Group
Client Organisation: Samsung
Campaign: Samsung Z Night Launch Party
BRONZE

PROTOCOL
Client Organisation: Mandai Wildlife Group
Campaign: Launch of Ranger Buddies

 

34. Most Effective Use – Loyalty & CRM
GOLD

distillery, Milieu Insight
Client Organisation: Milieu Insight
Campaign: Museum of the Mind
SILVER

BLKJ Havas
Client Organisation: Great Eastern Life Assurance
Campaign: Great Eastern Gift Credits 200
BRONZE

Mashwire
Client Organisation: Savage Horticulture, New Zealand
Brand: WildCape
Campaign: The Finest Gift from Nature

 

35. Most Effective Use – Mobile
GOLD

Superson, Tangent
Client Organisation: Singtel Dash
Campaign: Singtel Dash PET launch – The PET that takes care of you
SILVER

Pico Art International
Client Organisation: Hong Kong and Shanghai Banking Corporation
Brand: HSBC
Campaign: HSBC Hex-Live
BRONZE

distillery, Milieu Insight
Client Organisation: Milieu Insight
Campaign: Museum of the Mind

 

36. Most Effective Use – Multicultural Marketing
GOLD

Mashwire
Client Organisation: Yeo Hiap Seng
Brand: Yeo’s
Campaign: #RamadanWithYeos 2021
SILVER

Havas Media Singapore
Client Organisation: M1 Singapore
Campaign: M1 – Be
BRONZE

Cheil Singapore
Client Organisation: Samsung Electronics Singapore
Brand: Samsung
Campaign: Listen to your Heart

 

37. Most Effective Use – Out-of-Home
GOLD

Havas Media Singapore
Client Organisation: Uniqlo Singapore
Campaign: UV Index Live
SILVER

Yahoo, Ptarmigan Media (Singapore)
Client Organisation: Schroders
Campaign: Schroders “Beyond Profit” Campaign
BRONZE

HOL Experiences
Client Organisation: National Centre For Infectious Diseases
Campaign: The NCID Gallery – A Phygital Experience

 

38. Most Effective Use – Programmatic Marketing
GOLD

Yahoo, Dentsu
Client Organisation: Standard Chartered Bank
Campaign: Standard Chartered Bank play their cards right with programmatic
SILVER

Yahoo, Performics
Client Organisation: DBS
Campaign: DBS NAV Planner
BRONZE

OMD, Amobee
Client Organisation: Singtel
Brand: GOMO
Campaign: GOMO

 

39. Most Effective Use – Social Media
GOLD

The AD Makers
Client Organisation: Abaavo Group
Brand: Wingstop (Singapore)
Campaign: Wingstop Hidden Flavors
SILVER

PROTOCOL
Client Organisation: Mandai Wildlife Group
Campaign: Launch of Ranger Buddies
BRONZE

Construct Digital
Client Organisation: Exceed Sports & Entertainment
Brand: Glow Festival
Campaign: The Show Must Glow On
BRONZE

Publicis Singapore
Client Organisation: The Walt Disney Company
Brand: Disney+ Singapore
Campaign: Where in time is LOKI?

 

40. Most Effective Use – Specific Audience
GOLD

Superson, Tangent
Client Organisation: Singtel Dash
Campaign: Singtel Dash PET launch – The PET that takes care of you
SILVER

Impossible Marketing
Client Organisation: TVB
Campaign: SEO for TVB
BRONZE

Havas Media Singapore
Client Organisation: Burger King Singapore
Campaign: BK BBQ Cheesy Trio Medley

 

41. Most Effective Use – Video
GOLD

M&C Saatchi Performance
Client Organisation: Grab
Brand: GrabFood
Campaign: GrabFood’s Internet Hawker Centre
SILVER

Bump Creative Clump
Client Organisation: Circles.Life
Campaign: More Than Any Number
BRONZE

Mediatropy Digital Agency
Client Organisation: Marriott Bonvoy
Campaign: You Are Invited (Marriott Bonvoy X La Clique)

 

42. Best Account Manager
GOLD

First Page Digital
Individual Name: Shirlyn Ting
SILVER

Construct Digital
Individual Name: Harrison C Cowan
BRONZE

dentsu Singapore
Individual Name: Angel Tragico

 

43. Best Art Director / Designer
GOLD

Hustle & Bustle
Individual Name: Pow Ying Hern
SILVER

Teads Singapore
Individual Name: Abigail Rhodes
BRONZE

Whitewords
Individual Name: Adeline Ng

 

44. Best Strategist
GOLD

KRDS Digital
Individual Name: Sunny Johar
SILVER

Impossible Marketing
Individual Name: Alan Koh
BRONZE

HOL Experiences
Individual Name: Angeline Tong