MARKies Awards Singapore 2021 by MARKETING-INTERACTIVE

2021 Winners

Overall Creative Ideas MARKie

DDB Group Singapore

Overall Media Usage MARKie

PHD Singapore

1. Most Creative – Audio

GOLD

OMD Singapore
Client Organisation: Hanbaobao (McDonald’s Singapore)
Brand: McDonald’s Singapore
Campaign: McDonald’s Chocolicious Campaign

SILVER

Mashwire
Client Organisation: Nestlé Singapore
Brand: Nestlé NAN
Campaign: Nestlé NAN Influencer Programme: For moms, By moms

BRONZE

foodpanda Creative, Zenith Media
Client Organisation: foodpanda
Campaign: Auntie Knows The Real Deals

2. Most Creative – Campaign Pivot

GOLD

DDB Group Singapore
Client Organisation: Manulife Singapore
Campaign: Life Goes On: Sneaker Drop

SILVER

BBDO Singapore
Client Organisation: Visa
Campaign: 9×16′ Stores

BRONZE

Industria
Client Organisation: Pants Bear
Campaign: How to reach a billion views with 0 media budget

3. Most Creative – Communications / Public Relations

GOLD

DDB Group Singapore
Client Organisation: Ministry of Communications and Information
Campaign: Comedians Get Serious + Singapore Be Steady

SILVER

DDB Group Singapore
Client Organisation: Ministry of Culture, Community and Youth
Campaign: SG United

BRONZE

W/E + Partners
Client Organisation: MSIG Asia
Brand: MSIG
Campaign: MSIG for Biodiversity

4. Most Creative – Content Marketing

GOLD

Tribal Worldwide Singapore
Client Organisation: Chef André Chiang
Campaign: André & his olive tree

SILVER

DDB Group Singapore
Client Organisation: PUB, Singapore’s National Water Agency
Campaign: The Frog Prince – A PUB Short film

BRONZE

Fishermen Integrated
Client Organisation: Nando’s Chickenland Singapore
Brand: Nando’s
Campaign: PERi-PERi Nando’s Party

5. Most Creative – COVID-19 Response

	GOLD DDB Group Singapore Client Organisation: Ministry of Communications and Information Campaign: Stronger Together
	GOLD DDB Group Singapore Client Organisation: Community Care Buddy Campaign: IAMACCB
	SILVER BBDO Singapore Client Organisation: Visa x Singapore Tourism Board Campaign: Where You Rediscover Every Experience Matters
	BRONZE DDB Group Singapore Client Organisation: Ministry of Communications and Information Campaign: Comedians Get Serious + Singapore Be Steady

6. Most Creative – Customer Engagement

GOLD

Rebel & Soul
Client Organisation: Edrington Group
Brand: The Macallan
Campaign: The Macallan Experience

SILVER

Toaster
Client Organisation: Samsung Singapore
Brand: Samsung Family Hub
Campaign: Beautifully Smart

BRONZE

That Marketing Guy
Client Organisation: MSIG Singapore
Campaign: Help Me Leh

7. Most Creative – Digital

GOLD

DDB Group Singapore
Client Organisation: Changi Airport Group
Brand: iShopChangi
Campaign: iShopathon by iShopChangi

SILVER

DDB Group Singapore
Client Organisation: National Environment Agency
Campaign: Dengue 2020

BRONZE

VMLY&R Singapore
Client Organisation: Manpower Recruitment
Campaign: Pride Pass

8. Most Creative – Event (Physical / Virtual)

GOLD

Rebel & Soul
Client Organisation: Edrington Group
Brand: The Macallan
Campaign: The Macallan Experience

SILVER

The Carrot Collective
Client Organisation: Roche Diagnostics Asia Pacific
Campaign: Roche Diagnostics Regional Meeting 2020: Unlocking Opportunity

BRONZE

AP Media
Client Organisation: Daniel Boey Creatives
Campaign: The Front Row

9. Most Creative – Experiential

GOLD

Rebel & Soul
Client Organisation: Edrington Group
Brand: The Macallan
Campaign: The Macallan Experience

SILVER

AP Media
Client Organisation: Daniel Boey Creatives
Campaign: The Front Row

BRONZE

DDB Group Singapore
Client Organisation: Changi Airport Group
Brand: iShopChangi
Campaign: iShopathon by iShopChangi

10. Most Creative – Government Sector / Non-Profit Marketing

GOLD

AP Media
Client Organisation: National Heritage Board
Campaign: Children’s Season

SILVER

DDB Group Singapore
Client Organisation: Ministry of Communications and Information
Campaign: Stronger Together

BRONZE

Viddsee
Client Organisation: MCI
Brand: Gov.sg
Campaign: As One

11. Most Creative – Influencers / KOLs

GOLD

UNIFORM
Client Organisation: Volkswagen Group Singapore
Campaign: #VWithPurpose

SILVER

Freeflow Digital
Client Organisation: NTUC FairPrice, FairPrice Group
Campaign: Old School Favourites, New School Tastes

BRONZE

PROTOCOL
Client Organisation: Nestlé Singapore
Brand: Milo Singapore
Campaign: The Milo Van Recipe Showdown

12. Most Creative – Integrated Media

GOLD

DDB Group Singapore
Client Organisation: National Environment Agency
Campaign: Dengue 2020

SILVER

Toaster
Client Organisation: Samsung Singapore
Brand: Samsung Family Hub
Campaign: Beautifully Smart

BRONZE

Hogarth Worldwide
Client Organisation: Singtel
Campaign: Singtel X iPhone 12 Launch – Celebrate New Firsts With Singtel

13. Most Creative – Launch / Re-Launch

GOLD

DDB Group Singapore
Client Organisation: Chef André Chiang
Campaign: André & his olive tree

SILVER

GOVT Singapore
Client Organisation: Julie’s Biscuit
Campaign: Operation Maybe

BRONZE

DDB Group Singapore
Client Organisation: PUB, Singapore’s National Water Agency
Campaign: Dear Water Sally Campaign

14. Most Creative – Out-of-Home

GOLD

Mandate Communications
Client Organisation: Army Recruitment Centre
Brand: Singapore Army
Campaign: Our Mission. Our Fight.

SILVER

Digimagic Communications
Client Organisation: Yeo Hiap Seng (Yeo’s Singapore)
Campaign: Yeo’s CNY 2021 Digital Engagement

BRONZE

foodpanda Creative, Zenith Media
Client Organisation: foodpanda
Campaign: Auntie Knows The Real Deals

15. Most Creative – Social Media

GOLD

DDB Group Singapore
Client Organisation: Ministry of Culture, Community and Youth
Campaign: SG United

SILVER

Wild Advertising & Marketing
Client Organisation: MSIG Insurance (Singapore)
Campaign: MSIG’s Real Small Problems

BRONZE

Fishermen Integrated
Client Organisation: Nando’s Chickenland Singapore
Brand: Nando’s
Campaign: Nando’s Re-Celebrate 2020

16. Most Creative – Specific Audience

GOLD

Hogarth Worldwide
Client Organisation: Singtel
Campaign: Singtel Seniors Go Digital

SILVER

DDB Group Singapore
Client Organisation: Ministry of Communications and Information
Campaign: Jobs and Economy

BRONZE

Zoo Group
Client Organisation: People’s Association
Brand: Women’s Integration Network
Campaign: Petals Of Strength

17. Most Creative – Video

GOLD

BBDO Singapore
Client Organisation: Visa
Campaign: 9×16′ Stores

SILVER

DDB Group Singapore
Client Organisation: Manulife Singapore
Campaign: ManuInvest Duo – Choose Both Lah!

BRONZE

Section
Client Organisation: Uniqlo Singapore
Campaign: New Year Styles, All Year Essentials.

18. Most Effective Use – Audio

GOLD

OMD Singapore
Client Organisation: Hanbaobao (McDonald’s Singapore)
Brand: McDonald’s Singapore
Campaign: McDonald’s Chocolicious Campaign

SILVER

foodpanda Creative, Zenith Media
Client Organisation: foodpanda
Campaign: Auntie Knows The Real Deals

BRONZE

Audience Marketing @ Mediacorp
Client Organisation: Mediacorp
Campaign: Let’s Celebrate 2021

19. Most Effective Use – Consumer Insight and Market Research

GOLD

PHD Singapore
Client Organisation: Diageo
Brand: Baileys
Campaign: A Very Baileys Christmas

SILVER

Toaster
Client Organisation: Samsung Singapore
Brand: Samsung Family Hub
Campaign: Beautifully Smart

BRONZE

Fishermen Integrated
Client Organisation: Nando’s Chickenland Singapore
Brand: Nando’s
Campaign: PERi-PERi Nando’s Party

20. Most Effective Use – Content

	GOLD antics@play Client Organisation: Schroders Investment Management (Singapore) Brand: Schroders Singapore Campaign: Making An Impact
	SILVER TMRW Client Organisation: Mandom Corporation (Singapore) Brand: GATSBY Campaign: #10SecSwag
	BRONZE GroupM Singapore Client Organisation: MSIG Asia Brand: MSIG Campaign: MSIG for Biodiversity
	BRONZE OMD Singapore Client Organisation: Marina Bay Sands Campaign: MBS Japan Spring 2020 Campaign

21. Most Effective Use – Digital

GOLD

Industria
Client Organisation: Pants Bear
Campaign: How to reach a billion views with 0 media budget

SILVER

REBL
Client Organisation: Hitachi Home Appliances Asia
Brand: Hitachi
Campaign: Hitachi Accelerated Digital Transformation

BRONZE

JOLT Digital
Client Organisation: VUULR
Campaign: VUULR SEM Campaign

22. Most Effective Use – Esports Marketing

GOLD

Eliphant
Client Organisation: Advanced Micro Devices, Inc.
Brand: AMD
Campaign: AMD Streamer Challenge 2020

SILVER

PHD Singapore
Client Organisation: Porsche Asia-Pacific
Campaign: Revving-up Porsche’s E-Sports Game

BRONZE

DIFY
Client Organisation: EMERGE Esports
Campaign: EMERGE Against All Odds (#EMERGEAgainstAllOdds)

23. Most Effective Use – Events (Physical / Virtual)

GOLD

Rebel & Soul
Client Organisation: Edrington Group
Brand: The Macallan
Campaign: The Macallan Experience

SILVER

TMRW
Client Organisation: Singapore Retailers Association
Brand: eGSS
Campaign: eGSS Shop. Win. Experience

BRONZE

Construct Digital
Client Organisation: Exceed Sports & Entertainment
Campaign: Glow On (Glow Festival)

24. Most Effective Use – Experiential

GOLD

Rebel & Soul
Client Organisation: Edrington Group
Brand: The Macallan
Campaign: The Macallan Experience

SILVER

The Teeth
Client Organisation: Asia Pacific Breweries Singapore
Brand: Erdinger
Campaign: How to Oktoberfest

BRONZE

GOVT Singapore
Client Organisation: Whealthfields Lohmann (S)
Brand: Kapodo (Ka) Laundry Capsules
Campaign: KA Car Hunt

25. Most Effective Use – Government Sector / Non-Profit Marketing

GOLD

DDB Group Singapore
Client Organisation: PUB, Singapore’s National Water Agency
Campaign: The Frog Prince – A PUB Short film

SILVER

The Secret Little Agency
Client Organisation: Health Promotion Board
Brand: LumiHealth
Campaign: LumiHealth – Level Up Your Health

BRONZE

Trinax
Client Organisation: National Council of Social Service
Campaign: National Council of Social Service e-Escape Room

26. Most Effective Use – Influencers / KOLs

GOLD

Ogilvy Singapore, DSTNCT
Client Organisation: AIA Singapore
Campaign: #EmbracingNewNorms

SILVER

Construct Digital
Client Organisation: Exceed Sports & Entertainment
Campaign: Glow On (Glow Festival)

BRONZE

PHD Singapore
Client Organisation: OPPO Singapore
Brand: OPPO
Campaign: Clearly The Best You

27. Most Effective Use – Integrated Media

	GOLD BBDO Singapore Client Organisation: Visa x Singapore Tourism Board Campaign: Where You Rediscover Every Experience Matters
	SILVER Havas Media Singapore, Access Communications Client Organisation: Shiseido Singapore Brand: NARS Cosmetics Campaign: XXX CHAT By NARS
	BRONZE Dentsu Singapore Client Organisation: Standard Chartered Bank Singapore Campaign: MAX: Driving Performance at Scale With Portfolio Integration
	BRONZE REBL Client Organisation: Hitachi Home Appliances Asia Brand: Hitachi Campaign: Hitachi Accelerated Digital Transformation

28. Most Effective Use – Launch / Re-Launch

GOLD

CPR Vision, Access Communications
Client Organisation: Shiseido Singapore
Brand: NARS Cosmetics
Campaign: XXX CHAT By NARS

SILVER

SearchGuru Singapore
Client Organisation: Singlife
Campaign: Singlife Account Launch Campaign

BRONZE

MOI
Client Organisation: VMware
Brand: Tanzu
Campaign: Build Better Apps with Tanzu

29. Most Effective Use – Mobile

	GOLD Verizon Media, Carat Client Organisation: StarHub Campaign: StarHub Mobile Campaign
	SILVER Industria Client Organisation: Pants Bear Campaign: How to reach a billion views with 0 media budget
	BRONZE LoopMe Client Organisation: Sony Pictures Campaign: LoopMe & Sony Pictures – Monster Hunter
	BRONZE SearchGuru Singapore Client Organisation: Singlife Campaign: Singlife Account Launch Campaign

30. Most Effective Use – Out-of-Home

GOLD

foodpanda Creative, Zenith Media
Client Organisation: foodpanda
Campaign: Auntie Knows The Real Deals

SILVER

Digimagic Communications
Client Organisation: Yeo Hiap Seng (Yeo’s Singapore)
Campaign: Yeo’s CNY 2021 Digital Engagement

BRONZE

Mandate Communications
Client Organisation: Army Recruitment Centre
Brand: Singapore Army
Campaign: Our Mission. Our Fight.

31. Most Effective Use – Programmatic Marketing

GOLD

WPP Red Fuse & Wavemaker
Client Organisation: Colgate Singapore
Brand: Colgate
Campaign: Colgate Total – Made for Greatness with Dynamic Creative

SILVER

Dentsu Singapore
Client Organisation: Standard Chartered Bank
Campaign: dentsu Curate – Standard Chartered – Here for Good

BRONZE

Verizon Media, Carat
Client Organisation: StarHub
Campaign: StarHub Mobile Programmatic Campaign

32. Most Effective Use – Social Media

GOLD

Circus Social (20/Twenty)
Client Organisation: Discovery Networks Asia-Pacific
Brand: Asian Food Network
Campaign: Banana Bread & Burnt Cheesecake: How We Conquered A Pandemic With Food

SILVER

Fishermen Integrated
Client Organisation: Nando’s Chickenland Singapore
Brand: Nando’s
Campaign: PERi-PERi Nando’s Party

BRONZE

The Ad Makers
Client Organisation: OUE Restaurants (OUER)
Campaign: Pay with a ‘Gram

33. Most Effective Use – Specific Audience

GOLD

Eliphant
Client Organisation: Advanced Micro Devices, Inc.
Brand: AMD
Campaign: AMD Streamer Challenge 2020

SILVER

Accenture Interactive
Client Organisation: Abbott Laboratories (Singapore)
Brand: Abbott Diabetes Care
Campaign: Abbott FreeStyle Libre – Choose Easy