Finalists
1. Most Creative – Audio
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foodpanda Creative, Zenith Media Client Organisation: foodpanda Campaign: Auntie Knows The Real Deals |
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Mashwire Client Organisation: Nestlé Singapore Brand: Nestlé NAN Campaign: Nestlé NAN Influencer Programme: For moms, By moms |
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OMD Singapore Client Organisation: Hanbaobao (McDonald’s Singapore) Brand: McDonald’s Singapore Campaign: McDonald’s Chocolicious Campaign |
2. Most Creative – Campaign Pivot
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8traordinary Client Organisation: Shangri-La Group Brand: JEN by Shangri-La Campaign: Live New Asia. It’s Happening Here. |
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BBDO Singapore Client Organisation: Visa Campaign: 9×16′ Stores |
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Beknown Singapore Client Organisation: Federation of Chinese Clans Association Campaign: River Hongbao 2021 |
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DDB Group Singapore Client Organisation: Manulife Singapore Campaign: Life Goes On: Sneaker Drop |
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DDB Group Singapore Client Organisation: Ministry of Culture, Community and Youth Campaign: SG United |
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HOL Experiences Client Organisation: Giving Dangerously Foundation Campaign: The Char Kway Teow Legacy Exhibition |
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Industria Client Organisation: Pants Bear Campaign: How to reach a billion views with 0 media budget |
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Lovorth Events & Media Client Organisation: American Express Brand: Lovorth Campaign: The Platinum af’FAIR 2020 |
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REBL Client Organisation: Hitachi Home Appliances Asia Brand: Hitachi Campaign: Hitachi Accelerated Digital Transformation |
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Trinax Client Organisation: Assisi Hospice Campaign: Assisi Fun Day 2020 |
3. Most Creative – Communications / Public Relations
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DDB Group Singapore Client Organisation: Ministry of Communications and Information Campaign: Comedians Get Serious + Singapore Be Steady |
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DDB Group Singapore Client Organisation: Ministry of Culture, Community and Youth Campaign: SG United |
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DDB Group Singapore Client Organisation: Ministry of Communications and Information Campaign: Stronger Together |
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Mashwire Client Organisation: Yeo Hiap Seng Brand: Yeo’s Campaign: #YeosCNYGoodness Campaign 2021 |
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Ogilvy Singapore, DSTNCT Client Organisation: AIA Singapore Campaign: #EmbracingNewNorms |
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W/E + Partners MSIG Asia Client Organisation: MSIG Campaign: MSIG for Biodiversity |
4. Most Creative – Content Marketing
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antics@play Client Organisation: Eastspring Investments (Singapore) Brand: Eastspring Investments Campaign: Money Parenting |
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antics@play Client Organisation: Schroders Investment Management (Singapore) Brand: Schroders Singapore Campaign: Making An Impact |
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Circus Social (20/Twenty) Client Organisation: Discovery Networks Asia-Pacific Campaign: GARY THE SHARK” At SHARK WEEK 2020 |
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Construct Digital Client Organisation: Commscope Campaign: RUCKUS Cloud Trial Cloud’s Eye View |
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DDB Group Singapore Client Organisation: PUB, Singapore’s National Water Agency Campaign: The Frog Prince – A PUB Short film |
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DDB Group Singapore Client Organisation: Ministry of Communications and Information Campaign: Comedians Get Serious + Singapore Be Steady |
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Fishermen Integrated Client Organisation: Nando’s Chickenland Singapore Brand: Nando’s Campaign: PERi-PERi Nando’s Party |
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Fishermen Integrated Client Organisation: Nando’s Chickenland Singapore Brand: Nando’s Campaign: Nando’s Re-Celebrate 2020 |
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Tribal Worldwide Singapore Client Organisation: Chef André Chiang Campaign: André & his olive tree |
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Wild Advertising & Marketing Client Organisation: MSIG Insurance (Singapore) Campaign: MSIG’s Real Small Problems |
5. Most Creative – COVID-19 Response
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3-Sixty Brand Communications Client Organisation: National Volunteer And Philanthropy Centre Campaign: Our Finest Hour in the City of Good |
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BBDO Singapore Client Organisation: Visa x Singapore Tourism Board Campaign: Where You Rediscover Every Experience Matters |
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DDB Group Singapore Client Organisation: Ministry of Communications and Information Campaign: Stronger Together |
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DDB Group Singapore Client Organisation: Community Care Buddy Campaign: IAMACCB |
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DDB Group Singapore Client Organisation: Ministry of Communications and Information Campaign: Comedians Get Serious + Singapore Be Steady |
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DDB Group Singapore Client Organisation: Ministry of Culture, Community and Youth Campaign: SG United |
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Digitas Singapore Client Organisation: HSBC Singapore Brand: HSBC Campaign: Live Consciously with HSBC Revolution Credit Card |
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Havas Singapore Client Organisation: Changi Airport Group Campaign: A New Year, Renewed Resolutions |
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Hogarth Worldwide Client Organisation: Singtel Campaign: Singtel NETS Click |
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Toaster Google SEA Client Organisation: Google Campaign: Be Kind to Your Mind |
6. Most Creative – Customer Engagement
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Access Communications Client Organisation: Shiseido Singapore Brand: NARS Cosmetics Campaign: XXX CHAT By NARS |
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DDB Group Singapore Client Organisation: Changi Airport Group Brand: iShopChangi Campaign: iShopathon by iShopChangi |
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DDB Group Singapore Client Organisation: PUB, Singapore’s National Water Agency Campaign: Dear Water Sally Campaign |
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DDB Group Singapore Client Organisation: Manulife Singapore Campaign: Life Goes On: Sneaker Drop |
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HOL Experiences Client Organisation: Giving Dangerously Foundation Campaign: The Char Kway Teow Virtual Experience |
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Rebel & Soul Client Organisation: Edrington Group Brand: The Macallan Campaign: The Macallan Experience |
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That Marketing Guy Client Organisation: MSIG Singapore Campaign: Help Me Leh |
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Toaster Client Organisation: Samsung Singapore Brand: Samsung Family Hub Campaign: Beautifully Smart |
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TOFU Client Organisation: Franklin Templeton Campaign: See A Different Blue |
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Wunderman Thompson Singapore Client Organisation: Abbott Laboratories (Singapore) Brand: Ensure Campaign: Ensure Stand4Strength 2020 |
7. Most Creative – Digital
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antics@play Client Organisation: Eastspring Investments (Singapore) Brand: Eastspring Investments Campaign: Money Parenting |
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BBH Singapore Client Organisation: Singtel Campaign: Singtel – Transcend with Sensei |
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DDB Group Singapore Client Organisation: Changi Airport Group Brand: iShopChangi Campaign: iShopathon by iShopChangi |
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DDB Group Singapore Client Organisation: National Environment Agency Campaign: Dengue 2020 |
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DDB Group Singapore Client Organisation: Manulife Singapore Campaign: ManuInvest Duo – Choose Both Lah! |
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DDB Group Singapore Client Organisation: PUB, Singapore’s National Water Agency Campaign: Dear Water Sally Campaign |
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That Marketing Guy Client Organisation: MSIG Singapore Campaign: Help Me Leh |
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Toaster Client Organisation: Samsung Singapore Brand: Samsung Family Hub Campaign: Beautifully Smart |
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Toaster Client Organisation: Google SEA Brand: Google Campaign: Be Kind to Your Mind |
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VMLY&R Singapore Client Organisation: Manpower Recruitment Campaign: Pride Pass |
8. Most Creative – Event (Physical/Virtual)
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AP Media Client Organisation: Daniel Boey Creatives Campaign: The Front Row |
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DDB Group Singapore Client Organisation: Changi Airport Group Brand: iShopChangi Campaign: iShopathon by iShopChangi |
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District Technologies Client Organisation: MSIG Campaign: District Race Singapore 2020, presented by MSIG |
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Eventions Group Client Organisation: Mediacorp Brand: Samsung Campaign: Samsung Galaxy S21.21 Epic Party |
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Hogarth Worldwide Client Organisation: Singtel Campaign: Singtel X iPhone 12 Launch – Celebrate New Firsts With Singtel |
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Hogarth Worldwide Client Organisation: AIA Group Brand: AIA Live Campaign: AIA Live 2020 |
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Rebel & Soul Client Organisation: Edrington Group Brand: The Macallan Campaign: The Macallan Experience |
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The Carrot Collective Client Organisation: Roche Diagnostics Asia Pacific Campaign: Roche Diagnostics Regional Meeting 2020: Unlocking Opportunity |
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Waggener Edstrom Worldwide Singapore Client Organisation: Lenovo Singapore Campaign: Lenovo eXperiential Day |
9. Most Creative – Experiential
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Access Communications Client Organisation: Shiseido Singapore Brand: NARS Cosmetics Campaign: XXX CHAT By NARS |
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AP Media Client Organisation: Daniel Boey Creatives Campaign: The Front Row |
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DDB Group Singapore Client Organisation: Changi Airport Group Brand: iShopChangi Campaign: iShopathon by iShopChangi |
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Digimagic Communications Client Organisation: PSA Singapore Campaign: PSA Innovation Centre |
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Digimagic Communications Client Organisation: Straco Leisure Campaign: Time Capsule at Singapore Flyer |
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Epic Dialogue Client Organisation: Singapore Post (SingPost) Campaign: Meet PostPal, Your Next-Generation Smart Letterbox |
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Eventions Group Client Organisation: Mediacorp Brand: Samsung Campaign: Samsung Galaxy S21.21 Epic Party |
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Ogilvy Singapore, DSTNCT Client Organisation: AIA Singapore Campaign: #EmbracingNewNorms |
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Rebel & Soul Client Organisation: Edrington Group Brand: The Macallan Campaign: The Macallan Experience |
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That Marketing Guy Client Organisation: Tower Transit Singapore Campaign: Launch of Jurong East Interim Bus Interchange |
10. Most Creative – Government Sector / Non-Profit Marketing
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3-Sixty Brand Communications Client Organisation: National Volunteer And Philanthropy Centre Campaign: Our Finest Hour in the City of Good |
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AP Media Client Organisation: National Heritage Board Campaign: Children’s Season |
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DDB Group Singapore Client Organisation: Ministry of Communications and Information Campaign: Stronger Together |
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DDB Group Singapore Client Organisation: Ministry of Communications and Information Campaign: Comedians Get Serious + Singapore Be Steady |
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DDB Group Singapore Client Organisation: PUB, Singapore’s National Water Agency Campaign: Dear Water Sally Campaign |
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Edelman Singapore Client Organisation: Maybank Singapore Campaign: Maybank Heart of Singapore |
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in the wild Client Organisation: National Arts Council Campaign: #100dancestories |
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Mandate Communications Client Organisation: Army Recruitment Centre Brand: Singapore Army Campaign: Our Mission. Our Fight. |
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That Marketing Guy Client Organisation: NTUC LearningHub Campaign: #InspiredByYou |
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Viddsee Client Organisation: MCI Brand: Gov.sg Campaign: As One |
11. Most Creative – Influencers / KOLs
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DDB Group Singapore Client Organisation: Ministry of Culture, Community and Youth Campaign: SG United |
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Freeflow Digital Client Organisation: NTUC FairPrice, FairPrice Group Campaign: Old School Favourites, New School Tastes |
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indaHash Client Organisation: Disney Brand: Star Wars The Mandalorian Campaign: Star Wars The Mandalorian x indaHash Campaign |
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Mashwire Client Organisation: Nestlé Singapore Brand: Nestlé NAN Campaign: Nestlé NAN Influencer Programme: For moms, By moms |
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Ogilvy Singapore, DSTNCT Client Organisation: AIA Singapore Campaign: #EmbracingNewNorms |
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PROTOCOL Client Organisation: Nestlé Singapore Brand: Milo Singapore Campaign: The Milo Van Recipe Showdown |
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Section Client Organisation: Uniqlo Singapore Campaign: What’s in a Woke Wardrobe? |
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That Marketing Guy Client Organisation: HOOQ Campaign: She’s A Terrorist And I Love Her (SATAILH) Media Launch |
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TMRW Client Organisation: Mandom Corporation (Singapore) Brand: GATSBY Campaign: #10SecSwag |
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UNIFORM Client Organisation: Volkswagen Group Singapore Campaign: #VWithPurpose |
12. Most Creative – Integrated Media
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Audience Marketing @ Mediacorp Client Organisation: Mediacorp Brand: Suria Campaign: The Suria 20 Digital Experience |
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DDB Group Singapore Client Organisation: National Environment Agency Campaign: Dengue 2020 |
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DDB Group Singapore Client Organisation: Ministry of Communications and Information Campaign: Jobs and Economy |
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foodpanda Creative, Zenith Media Client Organisation: foodpanda Campaign: Auntie Knows The Real Deals |
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Hogarth Worldwide Client Organisation: Singtel Campaign: Singtel X iPhone 12 Launch – Celebrate New Firsts With Singtel |
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Ogilvy Singapore, DSTNCT Client Organisation: AIA Singapore Campaign: #EmbracingNewNorms |
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Oxygen Two Point Zero Client Organisation: Tricor Group Campaign: A HIDDEN GEM – THE TRICOR STORY // Deploying an Integrated Media Campaign Led by PR |
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The Secret Little Agency Client Organisation: Health Promotion Board Brand: LumiHealth Campaign: LumiHealth – Level Up Your Health |
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Toaster Client Organisation: Samsung Singapore Brand: Samsung Family Hub Campaign: Beautifully Smart |
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WPP Red Fuse & Wavemaker Client Organisation: Colgate Singapore Campaign: Colgate Colgate Total – Made for Greatness with Dynamic Creative |
13. Most Creative – Launch / Re-Launch
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DDB Group Singapore Client Organisation: Chef André Chiang Campaign: André & his olive tree |
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DDB Group Singapore Client Organisation: PUB, Singapore’s National Water Agency Campaign: Dear Water Sally Campaign |
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Digitas Singapore Client Organisation: HSBC Singapore Brand: HSBC Campaign: Live Consciously with HSBC Revolution Credit Card |
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GOVT Singapore Client Organisation: Julie’s Biscuit Campaign: Operation Maybe |
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irisnation Singapore Client Organisation: FairPrice Campaign: Make A Fresh Start |
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MOI Client Organisation: Advance Intelligence Group Brand: Atome Campaign: Own the Moment |
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Toaster Client Organisation: Samsung Singapore Brand: Samsung Family Hub Campaign: Beautifully Smart |
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Vaynermedia APAC Client Organisation: Subway Systems Singapore Brand: Subway Campaign: Subway Meat Stack – More Meat, Less Marketing |
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W/E + Partners Client Organisation: MSIG Asia Brand: MSIG Campaign: MSIG for Biodiversity |
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Zoo Group Client Organisation: Kingsmen Creative Brand: NERF Action Xperience Campaign: NERF OR NOTHIN’ |
14. Most Creative – Out-of-Home
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Digimagic Communications Client Organisation: Yeo Hiap Seng (Yeo’s Singapore) Campaign: Yeo’s CNY 2021 Digital Engagement |
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foodpanda Creative, Zenith Media Client Organisation: foodpanda Campaign: Auntie Knows The Real Deals |
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Mandate Communications Client Organisation: Army Recruitment Centre Brand: Singapore Army Campaign: Our Mission. Our Fight. |
15. Most Creative – Social Media
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Circus Social (20/Twenty) Client Organisation: Asian Food Network, Discovery Networks Asia-Pacific Campaign: Banana Bread & Burnt Cheesecake: How We Conquered A Pandemic With Food |
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Circus Social (20/Twenty) Client Organisation: Discovery Networks Asia-Pacific Campaign: GARY THE SHARK” At SHARK WEEK 2020 |
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DDB Group Singapore Client Organisation: Ministry of Culture, Community and Youth Campaign: SG United |
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DDB Group Singapore Client Organisation: PUB, Singapore’s National Water Agency Campaign: Dear Water Sally Campaign |
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Fishermen Integrated Client Organisation: Nando’s Chickenland Singapore Brand: Nando’s Campaign: Nando’s Re-Celebrate 2020 |
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in the wild Client Organisation: National Arts Council Campaign: #100dancestories |
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Industria Client Organisation: Pants Bear Campaign: How to reach a billion views with 0 media budget |
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LEWIS Client Organisation: Orchard Turn Retail Investment Brand: ION Orchard Campaign: A Brighter Black Friday |
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The Ad Makers Client Organisation: Watsons Singapore Campaign: Watsons Singapore Social Content |
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Wild Advertising & Marketing Client Organisation: MSIG Insurance (Singapore) Campaign: MSIG’s Real Small Problems |
16. Most Creative – Specific Audience
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DDB Group Singapore Client Organisation: Ministry of Communications and Information Campaign: Jobs and Economy |
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DDB Group Singapore Client Organisation: National Environment Agency Campaign: Dengue 2020 |
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DDB Group Singapore Client Organisation: PUB, Singapore’s National Water Agency Campaign: Dear Water Sally Campaign |
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Edelman Singapore Client Organisation: Amgen Biotechnology Singapore Campaign: Our Unbreakable Bond |
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Eliphant Client Organisation: Advanced Micro Devices, Inc. Brand: AMD Campaign: AMD Streamer Challenge 2020 |
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GOVT Singapore Client Organisation: The Learning Lab Campaign: Generation ‘You’ |
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Hogarth Worldwide Client Organisation: Singtel Campaign: Singtel Seniors Go Digital |
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MOI Client Organisation: Cognizant Campaign: Chiong Towards a Smarter Nation |
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Wunderman Thompson Singapore Client Organisation: Abbott Laboratories (Singapore) Brand: Ensure Campaign: Ensure Stand4Strength 2020 |
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Zoo Group Client Organisation: People’s Association Brand: Women’s Integration Network Campaign: Petals Of Strength |
17. Most Creative – Video
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Audience Marketing @ Mediacorp Client Organisation: Mediacorp Brand: Vasantham Campaign: Thithikkum Deepavali 2020 |
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BBDO Singapore Client Organisation: Visa Campaign: 9×16′ Stores |
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Blk J Client Organisation: Mediacorp Brand: TODAY Campaign: TODAY20 Inform Your Views |
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DDB Group Singapore Client Organisation: Manulife Singapore Campaign: ManuInvest Duo – Choose Both Lah! |
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DDB Group Singapore Client Organisation: PUB, Singapore’s National Water Agency Campaign: The Frog Prince – A PUB Short film |
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foodpanda Creative, Zenith Media Client Organisation: foodpanda Campaign: Auntie Knows The Real Deals |
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Goodfellas Consultancy Client Organisation: Oversea-Chinese Banking Corporation Brand: #OCBCCares Campaign: #OCBCCares Environmental Campaign: Hill Mynah |
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LIONCAT Films Client Organisation: TamJai SamGor Mixian Campaign: SamGor Singapore Launch |
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Section Client Organisation: Uniqlo Singapore Campaign: New Year Styles, All Year Essentials. |
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That Marketing Guy Client Organisation: MSIG Singapore Campaign: Help Me Leh |
18. Most Effective Use – Audio
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Audience Marketing @ Mediacorp Client Organisation: Mediacorp Campaign: Let’s Celebrate 2021 |
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foodpanda Creative, Zenith Media Client Organisation: foodpanda Campaign: Auntie Knows The Real Deals |
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OMD Singapore Client Organisation: Hanbaobao (McDonald’s Singapore) Brand: McDonald’s Singapore Campaign: McDonald’s Chocolicious Campaign |
19. Most Effective Use – Consumer Insight and Market Research
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Blak Labs & Instamedialabs Client Organisation: SPTel Campaign: SPTel Brand Launch |
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Edelman Data & Intelligence (DxI) Singapore Client Organisation: Association of Banks in Singapore (ABS) Campaign: The Banking Trust Index For Singapore (BTIS) |
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Fishermen Integrated Client Organisation: Nando’s Chickenland Singapore Brand: Nando’s Campaign: PERi-PERi Nando’s Party |
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Fishermen Integrated Client Organisation: Nando’s Chickenland Singapore Brand: Nando’s Campaign: Nando’s Re-Celebrate 2020 |
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GOVT Singapore Client Organisation: OCBC Bank Campaign: Level up at home with Titanium Rewards Credit Card |
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PHD Singapore Client Organisation: Diageo Brand: Baileys Campaign: A Very Baileys Christmas |
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SearchGuru Singapore Client Organisation: Hmlet Campaign: Hmlet 2020 Digital Marketing Plan |
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Toaster Client Organisation: Samsung Singapore Brand: Samsung Family Hub Campaign: Beautifully Smart |
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Toaster Client Organisation: Google SEA Brand: Google Campaign: Be Kind to Your Mind |
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Wunderman Thompson Singapore Client Organisation: Abbott Laboratories (Singapore) Brand: Ensure Campaign: Ensure Stand4Strength 2020 |
20. Most Effective Use – Content
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antics@play Client Organisation: Schroders Investment Management (Singapore) Brand: Schroders Singapore Campaign: Making An Impact |
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antics@play Client Organisation: Eastspring Investments (Singapore) Brand: Eastspring Investments Campaign: Money Parenting |
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GroupM Singapore Client Organisation: MSIG Asia Brand: MSIG Campaign: MSIG for Biodiversity |
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H.E.A Client Organisation: StarHub Campaign: StarHub 5G Business Ambassador |
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Ogilvy Singapore, DSTNCT Client Organisation: AIA Singapore Campaign: #EmbracingNewNorms |
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OMD Singapore Client Organisation: Marina Bay Sands Campaign: MBS Japan Spring 2020 Campaign |
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TMRW Client Organisation: Mandom Corporation (Singapore) Brand: GATSBY Campaign: #10SecSwag |
21. Most Effective Use – Digital
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BBH Singapore Client Organisation: Singtel Campaign: Singtel – Transcend with Sensei |
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Construct Digital Client Organisation: National University Singapore Campaign: NUS Business School Graduate Studies |
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Industria Client Organisation: Pants Bear Campaign: How to reach a billion views with 0 media budget |
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JOLT Digital Client Organisation: VUULR Campaign: VUULR SEM Campaign |
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JOLT Digital Client Organisation: McCormick Ingredients Southeast Asia Campaign: McCormick Ingredients – Always on “Digital ONLY”. |
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Merkle DWA Client Organisation: Cisco Campaign: Cisco Live APAC |
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OOm Client Organisation: Rentokil Campaign: Optimising Rentokil’s Conversions With Effective Digital Marketing Strategies |
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REBL Client Organisation: Hitachi Home Appliances Asia Brand: Hitachi Campaign: Hitachi Accelerated Digital Transformation |
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Toaster Client Organisation: Google SEA Brand: Google Campaign: Be Kind to Your Mind |
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Toaster Client Organisation: Samsung Singapore Brand: Samsung Family Hub Campaign: Beautifully Smart |
22. Most Effective Use – eSports Marketing
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DIFY Client Organisation: EMERGE Esports Campaign: EMERGE Against All Odds (#EMERGEAgainstAllOdds) |
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Eliphant Client Organisation: Advanced Micro Devices, Inc. Brand: AMD Campaign: AMD Streamer Challenge 2020 |
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PHD Singapore Client Organisation: Porsche Asia-Pacific Campaign: Revving-up Porsche’s E-Sports Game |
23. Most Effective Use – Events (Physical / Virtual)
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AP Media Client Organisation: Daniel Boey Creatives Campaign: The Front Row |
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Construct Digital Client Organisation: Exceed Sports & Entertainment Campaign: Glow On (Glow Festival) |
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Merkle DWA Client Organisation: Cisco Campaign: Cisco Live APAC |
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Mojito Ventures Client Organisation: Mercatus Co-operative Campaign: M Malls Live: Christmas Specials |
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Rebel & Soul Client Organisation: Edrington Group Brand: The Macallan Campaign: The Macallan Experience |
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TMRW Client Organisation: Singapore Retailers Association Brand: eGSS Campaign: eGSS Shop. Win. Experience |
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Trinax Client Organisation: Prudential Assurance Company Singapore Campaign: Prudential Assurance Company Singapore PLAYday Virtual Annual Party |
24. Most Effective Use – Experiential
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Epic Dialogue Client Organisation: Singapore Post (SingPost) Campaign: Meet PostPal, Your Next-Generation Smart Letterbox |
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GOVT Singapore Client Organisation: Whealthfields Lohmann (S) Brand: Kapodo (Ka) Laundry Capsules Campaign: KA Car Hunt |
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Ogilvy Singapore, DSTNCT Client Organisation: AIA Singapore Campaign: #EmbracingNewNorms |
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Rebel & Soul Client Organisation: Edrington Group Brand: The Macallan Campaign: The Macallan Experience |
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That Marketing Guy Client Organisation: HOOQ Campaign: She’s A Terrorist And I Love Her (SATAILH) Media Launch |
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The Teeth Client Organisation: Asia Pacific Breweries Singapore Brand: Erdinger Campaign: How to Oktoberfest |
25. Most Effective Use – Government Sector / Non-Profit Marketing
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AP Media Client Organisation: National Heritage Board Campaign: Children’s Season |
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DDB Group Singapore Client Organisation: PUB, Singapore’s National Water Agency Campaign: The Frog Prince – A PUB Short film |
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That Marketing Guy Client Organisation: NTUC LearningHub Campaign: #InspiredByYou |
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The Secret Little Agency Client Organisation: Health Promotion Board Brand: LumiHealth Campaign: LumiHealth – Level Up Your Health |
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Trinax Client Organisation: National Council of Social Service Campaign: National Council of Social Service e-Escape Room |
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Viddsee Client Organisation: MCI Brand: Gov.sg Campaign: As One |
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Zoo Group Client Organisation: People’s Association Brand: Women’s Integration Network Campaign: Petals of Strength |
26. Most Effective Use – Influencers / KOLs
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Blue Totem Communications Client Organisation: Verizon Media Brand: Yahoo Campaign: Yahoo Mail Forever Memories |
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Construct Digital Client Organisation: Exceed Sports & Entertainment Campaign: Glow On (Glow Festival) |
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Eliphant Client Organisation: Advanced Micro Devices, Inc. Brand: AMD Campaign: AMD Streamer Challenge 2020 |
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H.E.A Client Organisation: StarHub Campaign: StarHub 5G Business Ambassador |
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Ogilvy Singapore, DSTNCT Client Organisation: AIA Singapore Campaign: #EmbracingNewNorms |
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PHD Singapore Client Organisation: OPPO Singapore Brand: OPPO Campaign: Clearly The Best You |
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PROTOCOL Client Organisation: Nestlé Singapore Brand: Milo Singapore Campaign: The Milo Van Recipe Showdown |
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Sandpiper Communications Client Organisation: AstraZeneca, Asthma & Allergy Association Singapore Campaign: Beat the Asthma Blues |
27. Most Effective Use – Integrated Media
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BBDO Singapore Client Organisation: Visa x Singapore Tourism Board Campaign: Where You Rediscover Every Experience Matters |
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Construct Digital Client Organisation: National University Singapore Campaign: NUS Business School Graduate Studies |
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Dentsu Singapore Client Organisation: Standard Chartered Bank Singapore Campaign: MAX: Driving Performance at Scale With Portfolio Integration |
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GOVT Singapore Client Organisation: Whealthfields Lohmann (S) Brand: Kapodo (Ka) Laundry Capsules Campaign: KA Car Hunt |
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Havas Media Singapore, Access Communications Client Organisation: Shiseido Singapore Brand: NARS Cosmetics Campaign: XXX CHAT By NARS |
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Havas Singapore Client Organisation: Kaplan Higher Education Institute Campaign: Kaplan Brand Campaign |
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Ogilvy Singapore, DSTNCT Client Organisation: AIA Singapore Campaign: #EmbracingNewNorms |
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REBL Client Organisation: Hitachi Home Appliances Asia Brand: Hitachi Campaign: Hitachi Accelerated Digital Transformation |
28. Most Effective Use – Launch / Re-Launch
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CPR Vision, Access Communications Client Organisation: Shiseido Singapore Brand: NARS Cosmetics Campaign: XXX CHAT By NARS |
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Dentsu Singapore Client Organisation: Standard Chartered Bank Campaign: dentsu Curate – Standard Chartered – Here for Good |
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Different Client Organisation: OSIM Singapore Campaign: Level Up – The World’s First Gaming Massage Chair |
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GroupM Singapore Client Organisation: MSIG Asia Brand: MSIG Campaign: MSIG for Biodiversity |
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MOI Client Organisation: VMware Brand: Tanzu Campaign: Build Better Apps with Tanzu |
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SearchGuru Singapore Client Organisation: Singlife Campaign: Singlife Account Launch Campaign |
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The Media Shop Client Organisation: Yeo Hiap Seng Brand: Pink Dolphin Campaign: Pink Dolphin Rebranding Campaign |
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The Teeth Client Organisation: Asia Pacific Breweries Singapore Brand: Tiger Campaign: Tiger Orchid Brew: Uncage Positivity, Bloom as One. |
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TMRW Client Organisation: Mandom Corporation (Singapore) Brand: GATSBY Campaign: #10SecSwag |
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Zoo Group Client Organisation: Kingsmen Creative Brand: NERF Action Xperience Campaign: NERF OR NOTHIN’ |
29. Most Effective Use - Mobile
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Industria Client Organisation: Pants Bear Campaign: How to reach a billion views with 0 media budget |
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LoopMe Client Organisation: Sony Pictures Campaign: LoopMe & Sony Pictures – Monster Hunter |
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OMD Singapore Client Organisation: Marina Bay Sands Brand: Koma Campaign: Koma Gamified Filter |
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SearchGuru Singapore Client Organisation: Singlife Campaign: Singlife Account Launch Campaign |
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Verizon Media, Carat Client Organisation: StarHub Campaign: StarHub Mobile Campaign |
30. Most Effective Use – Out-of-Home
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Digimagic Communications Client Organisation: Yeo Hiap Seng (Yeo’s Singapore) Campaign: Yeo’s CNY 2021 Digital Engagement |
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e the agency Client Organisation: MoneyOwl Campaign: MoneyWise by MoneyOwl |
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foodpanda Creative, Zenith Media Client Organisation: foodpanda Campaign: Auntie Knows The Real Deals |
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Mandate Communications Client Organisation: Army Recruitment Centre Brand: Singapore Army Campaign: Our Mission. Our Fight. |
31. Most Effective Use – Programmatic Marketing
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Dentsu Singapore Client Organisation: Standard Chartered Bank Campaign: dentsu Curate – Standard Chartered – Here for Good |
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OOm Client Organisation: Harvey Norman (Pertama Merchandising) Campaign: Programmatic Marketing: The Key To Harvey Norman’s Digital Transformation |
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The Media Shop Client Organisation: Yeo Hiap Seng Brand: Pink Dolphin Campaign: Pink Dolphin Rebranding Campaign |
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Verizon Media, Carat Client Organisation: StarHub Campaign: StarHub Mobile Programmatic Campaign |
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WPP Red Fuse & Wavemaker Client Organisation: Colgate Singapore Brand: Colgate Campaign: Colgate Total – Made for Greatness with Dynamic Creative |
32. Most Effective Use – Social Media
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Circus Social (20/Twenty) Client Organisation: Discovery Networks Asia-Pacific Brand: Asian Food Network Campaign: Banana Bread & Burnt Cheesecake: How We Conquered A Pandemic With Food |
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Fishermen Integrated Client Organisation: Nando’s Chickenland Singapore Brand: Nando’s Campaign: PERi-PERi Nando’s Party |
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Fishermen Integrated Client Organisation: Nando’s Chickenland Singapore Brand: Nando’s Campaign: Nando’s Re-Celebrate 2020 |
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Industria Client Organisation: Pants Bear Campaign: How to reach a billion views with 0 media budget |
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OMD Singapore Client Organisation: Hanbaobao (McDonald’s Singapore) Brand: McDonald’s Singapore Campaign: McDelivery LoveSG Kallang Wave |
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The Ad Makers Client Organisation: OUE Restaurants (OUER) Campaign: Pay with a ‘Gram |
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The Media Shop Client Organisation: Starbucks Singapore Brand: Starbucks Campaign: Starbucks Mobile Order and Pay 2020 Campaign |
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Zoo Group Client Organisation: People’s Association Brand: Women’s Integration Network Campaign: Petals of Strength |
33. Most Effective Use – Specific Audience
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Accenture Interactive Client Organisation: Abbott Laboratories (Singapore) Brand: Abbott Diabetes Care Campaign: Abbott FreeStyle Libre – Choose Easy |
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Audience Marketing @ Mediacorp, Blk J, 3radical Client Organisation: Mediacorp Brand: TODAY Campaign: TODAY20 Inform Your Views |
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Blak Labs & Instamedialabs Client Organisation: SPTel Campaign: SPTel Brand Launch |
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Construct Digital Client Organisation: SAP Asia Brand: SAP Asia Campaign: SAP HR SuccessFactors Campaign |
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Eliphant Client Organisation: Advanced Micro Devices, Inc. Brand: AMD Campaign: AMD Streamer Challenge 2020 |
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MOI Client Organisation: VMware Brand: Tanzu Campaign: Build Better Apps with Tanzu |
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Ogilvy Singapore, DSTNCT Client Organisation: AIA Singapore Campaign: #EmbracingNewNorms |
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Section Client Organisation: Bandai Namco Entertainment Asia Campaign: Little Hope |
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X10 Media Client Organisation: vivo Smart Phone Campaign: vivo X50 Campaign |
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Zoo Group Client Organisation: People’s Association Brand: Women’s Integration Network Campaign: Petals of Strength |
34. Most Effective Use – Video
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antics@play Client Organisation: Eastspring Investments (Singapore) Brand: Eastspring Investments Campaign: Money Parenting |
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antics@play Client Organisation: Schroders Investment Management (Singapore) Brand: Schroders Singapore Campaign: Making An Impact |
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BBH Singapore Client Organisation: Singtel Campaign: Singtel – Transcend with Sensei |
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Blak Labs Client Organisation: Pizza Hut Singapore Brand: Pizza Hut Campaign: Gifting Made Simple |
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That Marketing Guy Client Organisation: MSIG Singapore Campaign: Help Me Leh |
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The Teeth Client Organisation: Asia Pacific Breweries Singapore Brand: Tiger Campaign: Tiger Crystal ASMR Video |
35. Best Account Manager
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Construct Digital Individual: Harrison C. Cowan |
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GOVT Singapore Individual: Foong Min Mei |
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H.E.A Individual: Liz Pang |
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Merkle DWA Individual: Jamie Loh |
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REBL Individual: Bryan Tan |
36. Best Art Director/Designer
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Big 3 Media Individual: Poh Zi Qun (AK) |
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Construct Digital Individual: George Parel |
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That Marketing Guy Individual: Chan Pik Yee (OB) |
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TMRW Individual: Anuar Abu |
37. Best Planner
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GOVT Singapore Individual: Yap Soon Min |
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H.E.A Individual: Joey Gu |
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PHD Singapore Individual: Faith Lim |
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PHD Singapore Individual: Scindya Datt |
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That Marketing Guy Individual: Mashi Shuib |
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