Finalists

1. Most Creative – Audio
foodpanda Creative, Zenith Media
Client Organisation: foodpanda
Campaign: Auntie Knows The Real Deals
Mashwire
Client Organisation: Nestlé Singapore
Brand: Nestlé NAN
Campaign: Nestlé NAN Influencer Programme: For moms, By moms
OMD Singapore
Client Organisation: Hanbaobao (McDonald’s Singapore)
Brand: McDonald’s Singapore
Campaign: McDonald’s Chocolicious Campaign

 

2. Most Creative – Campaign Pivot
8traordinary
Client Organisation: Shangri-La Group
Brand: JEN by Shangri-La
Campaign: Live New Asia. It’s Happening Here.
BBDO Singapore
Client Organisation: Visa
Campaign: 9×16′ Stores
Beknown Singapore
Client Organisation: Federation of Chinese Clans Association
Campaign: River Hongbao 2021
DDB Group Singapore
Client Organisation: Manulife Singapore
Campaign: Life Goes On: Sneaker Drop
DDB Group Singapore
Client Organisation: Ministry of Culture, Community and Youth
Campaign: SG United
HOL Experiences
Client Organisation: Giving Dangerously Foundation
Campaign: The Char Kway Teow Legacy Exhibition
Industria
Client Organisation: Pants Bear
Campaign: How to reach a billion views with 0 media budget
Lovorth Events & Media
Client Organisation: American Express
Brand: Lovorth
Campaign: The Platinum af’FAIR 2020
REBL
Client Organisation: Hitachi Home Appliances Asia
Brand: Hitachi
Campaign: Hitachi Accelerated Digital Transformation
Trinax
Client Organisation: Assisi Hospice
Campaign: Assisi Fun Day 2020

 

3. Most Creative – Communications / Public Relations
DDB Group Singapore
Client Organisation: Ministry of Communications and Information
Campaign: Comedians Get Serious + Singapore Be Steady
DDB Group Singapore
Client Organisation: Ministry of Culture, Community and Youth
Campaign: SG United
DDB Group Singapore
Client Organisation: Ministry of Communications and Information
Campaign: Stronger Together
Mashwire
Client Organisation: Yeo Hiap Seng
Brand: Yeo’s
Campaign: #YeosCNYGoodness Campaign 2021
Ogilvy Singapore, DSTNCT
Client Organisation: AIA Singapore
Campaign: #EmbracingNewNorms
W/E + Partners MSIG Asia
Client Organisation: MSIG
Campaign: MSIG for Biodiversity

 

4. Most Creative – Content Marketing
antics@play
Client Organisation: Eastspring Investments (Singapore)
Brand: Eastspring Investments
Campaign: Money Parenting
antics@play
Client Organisation: Schroders Investment Management (Singapore)
Brand: Schroders Singapore
Campaign: Making An Impact
Circus Social (20/Twenty)
Client Organisation: Discovery Networks Asia-Pacific
Campaign: GARY THE SHARK” At SHARK WEEK 2020
Construct Digital
Client Organisation: Commscope
Campaign: RUCKUS Cloud Trial Cloud’s Eye View
DDB Group Singapore
Client Organisation: PUB, Singapore’s National Water Agency
Campaign: The Frog Prince – A PUB Short film
DDB Group Singapore
Client Organisation: Ministry of Communications and Information
Campaign: Comedians Get Serious + Singapore Be Steady
Fishermen Integrated
Client Organisation: Nando’s Chickenland Singapore
Brand: Nando’s
Campaign: PERi-PERi Nando’s Party
Fishermen Integrated
Client Organisation: Nando’s Chickenland Singapore
Brand: Nando’s
Campaign: Nando’s Re-Celebrate 2020
Tribal Worldwide Singapore
Client Organisation: Chef André Chiang
Campaign: André & his olive tree
Wild Advertising & Marketing
Client Organisation: MSIG Insurance (Singapore)
Campaign: MSIG’s Real Small Problems
5. Most Creative – COVID-19 Response
3-Sixty Brand Communications
Client Organisation: National Volunteer And Philanthropy Centre
Campaign: Our Finest Hour in the City of Good
BBDO Singapore
Client Organisation: Visa x Singapore Tourism Board
Campaign: Where You Rediscover Every Experience Matters
DDB Group Singapore
Client Organisation: Ministry of Communications and Information
Campaign: Stronger Together
DDB Group Singapore
Client Organisation: Community Care Buddy
Campaign: IAMACCB
DDB Group Singapore
Client Organisation: Ministry of Communications and Information
Campaign: Comedians Get Serious + Singapore Be Steady
DDB Group Singapore
Client Organisation: Ministry of Culture, Community and Youth
Campaign: SG United
Digitas Singapore
Client Organisation: HSBC Singapore
Brand: HSBC
Campaign: Live Consciously with HSBC Revolution Credit Card
Havas Singapore
Client Organisation: Changi Airport Group
Campaign: A New Year, Renewed Resolutions
Hogarth Worldwide
Client Organisation: Singtel
Campaign: Singtel NETS Click
Toaster Google SEA
Client Organisation: Google
Campaign: Be Kind to Your Mind

 

6. Most Creative – Customer Engagement
Access Communications
Client Organisation: Shiseido Singapore
Brand: NARS Cosmetics
Campaign: XXX CHAT By NARS
DDB Group Singapore
Client Organisation: Changi Airport Group
Brand: iShopChangi
Campaign: iShopathon by iShopChangi
DDB Group Singapore
Client Organisation: PUB, Singapore’s National Water Agency
Campaign: Dear Water Sally Campaign
DDB Group Singapore
Client Organisation: Manulife Singapore
Campaign: Life Goes On: Sneaker Drop
HOL Experiences
Client Organisation: Giving Dangerously Foundation
Campaign: The Char Kway Teow Virtual Experience
  Rebel & Soul
Client Organisation: Edrington Group
Brand: The Macallan
Campaign: The Macallan Experience
That Marketing Guy
Client Organisation: MSIG Singapore
Campaign: Help Me Leh
Toaster
Client Organisation: Samsung Singapore
Brand: Samsung Family Hub
Campaign: Beautifully Smart
TOFU
Client Organisation: Franklin Templeton
Campaign: See A Different Blue
Wunderman Thompson Singapore
Client Organisation: Abbott Laboratories (Singapore)
Brand: Ensure
Campaign: Ensure Stand4Strength 2020

 

7. Most Creative – Digital
antics@play
Client Organisation: Eastspring Investments (Singapore)
Brand: Eastspring Investments
Campaign: Money Parenting
BBH Singapore
Client Organisation: Singtel
Campaign: Singtel – Transcend with Sensei
DDB Group Singapore
Client Organisation: Changi Airport Group
Brand: iShopChangi
Campaign: iShopathon by iShopChangi
DDB Group Singapore
Client Organisation: National Environment Agency
Campaign: Dengue 2020
DDB Group Singapore
Client Organisation: Manulife Singapore
Campaign: ManuInvest Duo – Choose Both Lah!
DDB Group Singapore
Client Organisation: PUB, Singapore’s National Water Agency
Campaign: Dear Water Sally Campaign
That Marketing Guy
Client Organisation: MSIG Singapore
Campaign: Help Me Leh
Toaster
Client Organisation: Samsung Singapore
Brand: Samsung Family Hub
Campaign: Beautifully Smart
Toaster
Client Organisation: Google SEA
Brand: Google
Campaign: Be Kind to Your Mind
VMLY&R Singapore
Client Organisation: Manpower Recruitment
Campaign: Pride Pass

 

8. Most Creative – Event (Physical/Virtual)
AP Media
Client Organisation: Daniel Boey Creatives
Campaign: The Front Row
DDB Group Singapore
Client Organisation: Changi Airport Group
Brand: iShopChangi
Campaign: iShopathon by iShopChangi
District Technologies
Client Organisation: MSIG
Campaign: District Race Singapore 2020, presented by MSIG
Eventions Group
Client Organisation: Mediacorp
Brand: Samsung
Campaign: Samsung Galaxy S21.21 Epic Party
Hogarth Worldwide
Client Organisation: Singtel
Campaign: Singtel X iPhone 12 Launch – Celebrate New Firsts With Singtel
Hogarth Worldwide
Client Organisation: AIA Group
Brand: AIA Live
Campaign: AIA Live 2020
Rebel & Soul
Client Organisation: Edrington Group
Brand: The Macallan
Campaign: The Macallan Experience
The Carrot Collective
Client Organisation: Roche Diagnostics Asia Pacific
Campaign: Roche Diagnostics Regional Meeting 2020: Unlocking Opportunity
Waggener Edstrom Worldwide Singapore
Client Organisation: Lenovo Singapore
Campaign: Lenovo eXperiential Day

 

9. Most Creative – Experiential
Access Communications
Client Organisation: Shiseido Singapore
Brand: NARS Cosmetics
Campaign: XXX CHAT By NARS
AP Media
Client Organisation: Daniel Boey Creatives
Campaign: The Front Row
DDB Group Singapore
Client Organisation: Changi Airport Group
Brand: iShopChangi
Campaign: iShopathon by iShopChangi
Digimagic Communications
Client Organisation: PSA Singapore
Campaign: PSA Innovation Centre
Digimagic Communications
Client Organisation: Straco Leisure
Campaign: Time Capsule at Singapore Flyer
Epic Dialogue
Client Organisation: Singapore Post (SingPost)
Campaign: Meet PostPal, Your Next-Generation Smart Letterbox
Eventions Group
Client Organisation: Mediacorp
Brand: Samsung
Campaign: Samsung Galaxy S21.21 Epic Party
Ogilvy Singapore, DSTNCT
Client Organisation: AIA Singapore
Campaign: #EmbracingNewNorms
Rebel & Soul
Client Organisation: Edrington Group
Brand: The Macallan
Campaign: The Macallan Experience
That Marketing Guy
Client Organisation: Tower Transit Singapore
Campaign: Launch of Jurong East Interim Bus Interchange

 

10. Most Creative – Government Sector / Non-Profit Marketing
3-Sixty Brand Communications
Client Organisation: National Volunteer And Philanthropy Centre
Campaign: Our Finest Hour in the City of Good
AP Media
Client Organisation: National Heritage Board
Campaign: Children’s Season
DDB Group Singapore
Client Organisation: Ministry of Communications and Information
Campaign: Stronger Together
DDB Group Singapore
Client Organisation: Ministry of Communications and Information
Campaign: Comedians Get Serious + Singapore Be Steady
DDB Group Singapore
Client Organisation: PUB, Singapore’s National Water Agency
Campaign: Dear Water Sally Campaign
Edelman Singapore
Client Organisation: Maybank Singapore
Campaign: Maybank Heart of Singapore
in the wild
Client Organisation: National Arts Council
Campaign: #100dancestories
Mandate Communications
Client Organisation: Army Recruitment Centre
Brand: Singapore Army
Campaign: Our Mission. Our Fight.
That Marketing Guy
Client Organisation: NTUC LearningHub
Campaign: #InspiredByYou
Viddsee
Client Organisation: MCI
Brand: Gov.sg
Campaign: As One

 

11. Most Creative – Influencers / KOLs
DDB Group Singapore
Client Organisation: Ministry of Culture, Community and Youth
Campaign: SG United
Freeflow Digital
Client Organisation: NTUC FairPrice, FairPrice Group
Campaign: Old School Favourites, New School Tastes
indaHash
Client Organisation: Disney
Brand: Star Wars The Mandalorian
Campaign: Star Wars The Mandalorian x indaHash Campaign
Mashwire
Client Organisation: Nestlé Singapore
Brand: Nestlé NAN
Campaign: Nestlé NAN Influencer Programme: For moms, By moms
Ogilvy Singapore, DSTNCT
Client Organisation: AIA Singapore
Campaign: #EmbracingNewNorms
PROTOCOL
Client Organisation: Nestlé Singapore
Brand: Milo Singapore
Campaign: The Milo Van Recipe Showdown
Section
Client Organisation: Uniqlo Singapore
Campaign: What’s in a Woke Wardrobe?
That Marketing Guy
Client Organisation: HOOQ
Campaign: She’s A Terrorist And I Love Her (SATAILH) Media Launch
TMRW
Client Organisation: Mandom Corporation (Singapore)
Brand: GATSBY
Campaign: #10SecSwag
UNIFORM
Client Organisation: Volkswagen Group Singapore
Campaign: #VWithPurpose

 

12. Most Creative – Integrated Media
Audience Marketing @ Mediacorp
Client Organisation: Mediacorp
Brand: Suria
Campaign: The Suria 20 Digital Experience
DDB Group Singapore
Client Organisation: National Environment Agency
Campaign: Dengue 2020
DDB Group Singapore
Client Organisation: Ministry of Communications and Information
Campaign: Jobs and Economy
foodpanda Creative, Zenith Media
Client Organisation: foodpanda
Campaign: Auntie Knows The Real Deals
Hogarth Worldwide
Client Organisation: Singtel
Campaign: Singtel X iPhone 12 Launch – Celebrate New Firsts With Singtel
Ogilvy Singapore, DSTNCT
Client Organisation: AIA Singapore
Campaign: #EmbracingNewNorms
Oxygen Two Point Zero
Client Organisation: Tricor Group
Campaign: A HIDDEN GEM – THE TRICOR STORY // Deploying an Integrated Media Campaign Led by PR
The Secret Little Agency
Client Organisation: Health Promotion Board
Brand: LumiHealth
Campaign: LumiHealth – Level Up Your Health
Toaster
Client Organisation: Samsung Singapore
Brand: Samsung Family Hub
Campaign: Beautifully Smart
WPP Red Fuse & Wavemaker
Client Organisation: Colgate Singapore
Campaign: Colgate Colgate Total – Made for Greatness with Dynamic Creative

 

13. Most Creative – Launch / Re-Launch
DDB Group Singapore
Client Organisation: Chef André Chiang
Campaign: André & his olive tree
DDB Group Singapore
Client Organisation: PUB, Singapore’s National Water Agency
Campaign: Dear Water Sally Campaign
Digitas Singapore
Client Organisation: HSBC Singapore
Brand: HSBC
Campaign: Live Consciously with HSBC Revolution Credit Card
GOVT Singapore
Client Organisation: Julie’s Biscuit
Campaign: Operation Maybe
irisnation Singapore
Client Organisation: FairPrice
Campaign: Make A Fresh Start
MOI
Client Organisation: Advance Intelligence Group
Brand: Atome
Campaign: Own the Moment
Toaster
Client Organisation: Samsung Singapore
Brand: Samsung Family Hub
Campaign: Beautifully Smart
Vaynermedia APAC
Client Organisation: Subway Systems Singapore
Brand: Subway
Campaign: Subway Meat Stack – More Meat, Less Marketing
W/E + Partners
Client Organisation: MSIG Asia
Brand: MSIG
Campaign: MSIG for Biodiversity
Zoo Group
Client Organisation: Kingsmen Creative
Brand: NERF Action Xperience
Campaign: NERF OR NOTHIN’

 

14. Most Creative – Out-of-Home
Digimagic Communications
Client Organisation: Yeo Hiap Seng (Yeo’s Singapore)
Campaign: Yeo’s CNY 2021 Digital Engagement
foodpanda Creative, Zenith Media
Client Organisation: foodpanda
Campaign: Auntie Knows The Real Deals
Mandate Communications
Client Organisation: Army Recruitment Centre
Brand: Singapore Army
Campaign: Our Mission. Our Fight.

 

15. Most Creative – Social Media
Circus Social (20/Twenty)
Client Organisation: Asian Food Network, Discovery Networks Asia-Pacific
Campaign: Banana Bread & Burnt Cheesecake: How We Conquered A Pandemic With Food
Circus Social (20/Twenty)
Client Organisation: Discovery Networks Asia-Pacific
Campaign: GARY THE SHARK” At SHARK WEEK 2020
DDB Group Singapore
Client Organisation: Ministry of Culture, Community and Youth
Campaign: SG United
DDB Group Singapore
Client Organisation: PUB, Singapore’s National Water Agency
Campaign: Dear Water Sally Campaign
Fishermen Integrated
Client Organisation: Nando’s Chickenland Singapore
Brand: Nando’s
Campaign: Nando’s Re-Celebrate 2020
in the wild
Client Organisation: National Arts Council
Campaign: #100dancestories
Industria
Client Organisation: Pants Bear
Campaign: How to reach a billion views with 0 media budget
LEWIS
Client Organisation: Orchard Turn Retail Investment
Brand: ION Orchard
Campaign: A Brighter Black Friday
The Ad Makers
Client Organisation: Watsons Singapore
Campaign: Watsons Singapore Social Content
Wild Advertising & Marketing
Client Organisation: MSIG Insurance (Singapore)
Campaign: MSIG’s Real Small Problems

 

16. Most Creative – Specific Audience
DDB Group Singapore
Client Organisation: Ministry of Communications and Information
Campaign: Jobs and Economy
DDB Group Singapore
Client Organisation: National Environment Agency
Campaign: Dengue 2020
DDB Group Singapore
Client Organisation: PUB, Singapore’s National Water Agency
Campaign: Dear Water Sally Campaign
Edelman Singapore
Client Organisation: Amgen Biotechnology Singapore
Campaign: Our Unbreakable Bond
Eliphant
Client Organisation: Advanced Micro Devices, Inc.
Brand: AMD
Campaign: AMD Streamer Challenge 2020
GOVT Singapore
Client Organisation: The Learning Lab
Campaign: Generation ‘You’
Hogarth Worldwide
Client Organisation: Singtel
Campaign: Singtel Seniors Go Digital
MOI
Client Organisation: Cognizant
Campaign: Chiong Towards a Smarter Nation
Wunderman Thompson Singapore
Client Organisation: Abbott Laboratories (Singapore)
Brand: Ensure
Campaign: Ensure Stand4Strength 2020
Zoo Group
Client Organisation: People’s Association
Brand: Women’s Integration Network
Campaign: Petals Of Strength

 

17. Most Creative – Video
Audience Marketing @ Mediacorp
Client Organisation: Mediacorp
Brand: Vasantham
Campaign: Thithikkum Deepavali 2020
BBDO Singapore
Client Organisation: Visa
Campaign: 9×16′ Stores
Blk J
Client Organisation: Mediacorp
Brand: TODAY
Campaign: TODAY20 Inform Your Views
DDB Group Singapore
Client Organisation: Manulife Singapore
Campaign: ManuInvest Duo – Choose Both Lah!
DDB Group Singapore
Client Organisation: PUB, Singapore’s National Water Agency
Campaign: The Frog Prince – A PUB Short film
foodpanda Creative, Zenith Media
Client Organisation: foodpanda
Campaign: Auntie Knows The Real Deals
Goodfellas Consultancy
Client Organisation: Oversea-Chinese Banking Corporation
Brand: #OCBCCares
Campaign: #OCBCCares Environmental Campaign: Hill Mynah
LIONCAT Films
Client Organisation: TamJai SamGor Mixian
Campaign: SamGor Singapore Launch
Section
Client Organisation: Uniqlo Singapore
Campaign: New Year Styles, All Year Essentials.
That Marketing Guy
Client Organisation: MSIG Singapore
Campaign: Help Me Leh

 

18. Most Effective Use – Audio
Audience Marketing @ Mediacorp
Client Organisation: Mediacorp
Campaign: Let’s Celebrate 2021
foodpanda Creative, Zenith Media
Client Organisation: foodpanda
Campaign: Auntie Knows The Real Deals
OMD Singapore
Client Organisation: Hanbaobao (McDonald’s Singapore)
Brand: McDonald’s Singapore
Campaign: McDonald’s Chocolicious Campaign

 

19. Most Effective Use – Consumer Insight and Market Research
Blak Labs & Instamedialabs
Client Organisation: SPTel
Campaign: SPTel Brand Launch
Edelman Data & Intelligence (DxI) Singapore
Client Organisation: Association of Banks in Singapore (ABS)
Campaign: The Banking Trust Index For Singapore (BTIS)
Fishermen Integrated
Client Organisation: Nando’s Chickenland Singapore
Brand: Nando’s
Campaign: PERi-PERi Nando’s Party
Fishermen Integrated
Client Organisation: Nando’s Chickenland Singapore
Brand: Nando’s
Campaign: Nando’s Re-Celebrate 2020
GOVT Singapore
Client Organisation: OCBC Bank
Campaign: Level up at home with Titanium Rewards Credit Card
PHD Singapore
Client Organisation: Diageo
Brand: Baileys
Campaign: A Very Baileys Christmas
SearchGuru Singapore
Client Organisation: Hmlet
Campaign: Hmlet 2020 Digital Marketing Plan
Toaster
Client Organisation: Samsung Singapore
Brand: Samsung Family Hub
Campaign: Beautifully Smart
Toaster
Client Organisation: Google SEA
Brand: Google
Campaign: Be Kind to Your Mind
Wunderman Thompson Singapore
Client Organisation: Abbott Laboratories (Singapore)
Brand: Ensure
Campaign: Ensure Stand4Strength 2020

 

20. Most Effective Use – Content
antics@play
Client Organisation: Schroders Investment Management (Singapore)
Brand: Schroders Singapore
Campaign: Making An Impact
antics@play
Client Organisation: Eastspring Investments (Singapore)
Brand: Eastspring Investments
Campaign: Money Parenting
GroupM Singapore
Client Organisation: MSIG Asia
Brand: MSIG
Campaign: MSIG for Biodiversity
H.E.A
Client Organisation: StarHub
Campaign: StarHub 5G Business Ambassador
Ogilvy Singapore, DSTNCT
Client Organisation: AIA Singapore
Campaign: #EmbracingNewNorms
OMD Singapore
Client Organisation: Marina Bay Sands
Campaign: MBS Japan Spring 2020 Campaign
TMRW
Client Organisation: Mandom Corporation (Singapore)
Brand: GATSBY
Campaign: #10SecSwag

 

21. Most Effective Use – Digital
BBH Singapore
Client Organisation: Singtel
Campaign: Singtel – Transcend with Sensei
Construct Digital
Client Organisation: National University Singapore
Campaign: NUS Business School Graduate Studies
Industria
Client Organisation: Pants Bear
Campaign: How to reach a billion views with 0 media budget
JOLT Digital
Client Organisation: VUULR
Campaign: VUULR SEM Campaign
JOLT Digital
Client Organisation: McCormick Ingredients Southeast Asia
Campaign: McCormick Ingredients – Always on “Digital ONLY”.
Merkle DWA
Client Organisation: Cisco
Campaign: Cisco Live APAC
OOm
Client Organisation: Rentokil
Campaign: Optimising Rentokil’s Conversions With Effective Digital Marketing Strategies
REBL
Client Organisation: Hitachi Home Appliances Asia
Brand: Hitachi
Campaign: Hitachi Accelerated Digital Transformation
Toaster
Client Organisation: Google SEA
Brand: Google
Campaign: Be Kind to Your Mind
Toaster
Client Organisation: Samsung Singapore
Brand: Samsung Family Hub
Campaign: Beautifully Smart

 

22. Most Effective Use – eSports Marketing
DIFY
Client Organisation: EMERGE Esports
Campaign: EMERGE Against All Odds (#EMERGEAgainstAllOdds)
Eliphant
Client Organisation: Advanced Micro Devices, Inc.
Brand: AMD
Campaign: AMD Streamer Challenge 2020
PHD Singapore
Client Organisation: Porsche Asia-Pacific
Campaign: Revving-up Porsche’s E-Sports Game

 

23. Most Effective Use – Events (Physical / Virtual)
AP Media
Client Organisation: Daniel Boey Creatives
Campaign: The Front Row
Construct Digital
Client Organisation: Exceed Sports & Entertainment
Campaign: Glow On (Glow Festival)
Merkle DWA
Client Organisation: Cisco
Campaign: Cisco Live APAC
Mojito Ventures
Client Organisation: Mercatus Co-operative
Campaign: M Malls Live: Christmas Specials
Rebel & Soul
Client Organisation: Edrington Group
Brand: The Macallan
Campaign: The Macallan Experience
TMRW
Client Organisation: Singapore Retailers Association
Brand: eGSS
Campaign: eGSS Shop. Win. Experience
Trinax
Client Organisation: Prudential Assurance Company Singapore
Campaign: Prudential Assurance Company Singapore PLAYday Virtual Annual Party

 

24. Most Effective Use – Experiential
Epic Dialogue
Client Organisation: Singapore Post (SingPost)
Campaign: Meet PostPal, Your Next-Generation Smart Letterbox
GOVT Singapore
Client Organisation: Whealthfields Lohmann (S)
Brand: Kapodo (Ka) Laundry Capsules
Campaign: KA Car Hunt
Ogilvy Singapore, DSTNCT
Client Organisation: AIA Singapore
Campaign: #EmbracingNewNorms
Rebel & Soul
Client Organisation: Edrington Group
Brand: The Macallan
Campaign: The Macallan Experience
That Marketing Guy
Client Organisation: HOOQ
Campaign: She’s A Terrorist And I Love Her (SATAILH) Media Launch
The Teeth
Client Organisation: Asia Pacific Breweries Singapore
Brand: Erdinger
Campaign: How to Oktoberfest

 

25. Most Effective Use – Government Sector / Non-Profit Marketing
AP Media
Client Organisation: National Heritage Board
Campaign: Children’s Season
DDB Group Singapore
Client Organisation: PUB, Singapore’s National Water Agency
Campaign: The Frog Prince – A PUB Short film
That Marketing Guy
Client Organisation: NTUC LearningHub
Campaign: #InspiredByYou
The Secret Little Agency
Client Organisation: Health Promotion Board
Brand: LumiHealth
Campaign: LumiHealth – Level Up Your Health
Trinax
Client Organisation: National Council of Social Service
Campaign: National Council of Social Service e-Escape Room
Viddsee
Client Organisation: MCI
Brand: Gov.sg
Campaign: As One
Zoo Group
Client Organisation: People’s Association
Brand: Women’s Integration Network
Campaign: Petals of Strength

 

26. Most Effective Use – Influencers / KOLs
Blue Totem Communications
Client Organisation: Verizon Media
Brand: Yahoo
Campaign: Yahoo Mail Forever Memories
Construct Digital
Client Organisation: Exceed Sports & Entertainment
Campaign: Glow On (Glow Festival)
Eliphant
Client Organisation: Advanced Micro Devices, Inc.
Brand: AMD
Campaign: AMD Streamer Challenge 2020
H.E.A
Client Organisation: StarHub
Campaign: StarHub 5G Business Ambassador
Ogilvy Singapore, DSTNCT
Client Organisation: AIA Singapore
Campaign: #EmbracingNewNorms
PHD Singapore
Client Organisation:  OPPO Singapore
Brand: OPPO
Campaign: Clearly The Best You
PROTOCOL
Client Organisation: Nestlé Singapore
Brand: Milo Singapore
Campaign: The Milo Van Recipe Showdown
Sandpiper Communications
Client Organisation: AstraZeneca, Asthma & Allergy Association Singapore
Campaign: Beat the Asthma Blues

 

27. Most Effective Use – Integrated Media
BBDO Singapore
Client Organisation: Visa x Singapore Tourism Board
Campaign: Where You Rediscover Every Experience Matters
Construct Digital
Client Organisation: National University Singapore
Campaign: NUS Business School Graduate Studies
Dentsu Singapore
Client Organisation: Standard Chartered Bank Singapore
Campaign: MAX: Driving Performance at Scale With Portfolio Integration
GOVT Singapore
Client Organisation: Whealthfields Lohmann (S)
Brand: Kapodo (Ka) Laundry Capsules
Campaign: KA Car Hunt
Havas Media Singapore, Access Communications
Client Organisation: Shiseido Singapore
Brand: NARS Cosmetics
Campaign: XXX CHAT By NARS
Havas Singapore
Client Organisation: Kaplan Higher Education Institute
Campaign: Kaplan Brand Campaign
Ogilvy Singapore, DSTNCT
Client Organisation: AIA Singapore
Campaign: #EmbracingNewNorms
REBL
Client Organisation: Hitachi Home Appliances Asia
Brand: Hitachi
Campaign: Hitachi Accelerated Digital Transformation

 

28. Most Effective Use – Launch / Re-Launch
CPR Vision, Access Communications
Client Organisation: Shiseido Singapore
Brand: NARS Cosmetics
Campaign: XXX CHAT By NARS
Dentsu Singapore
Client Organisation: Standard Chartered Bank
Campaign: dentsu Curate – Standard Chartered – Here for Good
Different
Client Organisation: OSIM Singapore
Campaign: Level Up – The World’s First Gaming Massage Chair
GroupM Singapore
Client Organisation: MSIG Asia
Brand: MSIG
Campaign: MSIG for Biodiversity
MOI
Client Organisation: VMware
Brand: Tanzu
Campaign: Build Better Apps with Tanzu
SearchGuru Singapore
Client Organisation: Singlife
Campaign: Singlife Account Launch Campaign
The Media Shop
Client Organisation: Yeo Hiap Seng
Brand: Pink Dolphin
Campaign: Pink Dolphin Rebranding Campaign
The Teeth
Client Organisation: Asia Pacific Breweries Singapore
Brand: Tiger
Campaign: Tiger Orchid Brew: Uncage Positivity, Bloom as One.
TMRW
Client Organisation: Mandom Corporation (Singapore)
Brand: GATSBY
Campaign: #10SecSwag
Zoo Group
Client Organisation: Kingsmen Creative
Brand: NERF Action Xperience
Campaign: NERF OR NOTHIN’

 

29. Most Effective Use - Mobile
Industria
Client Organisation: Pants Bear
Campaign: How to reach a billion views with 0 media budget
LoopMe
Client Organisation: Sony Pictures
Campaign: LoopMe & Sony Pictures – Monster Hunter
OMD Singapore
Client Organisation: Marina Bay Sands
Brand: Koma
Campaign: Koma Gamified Filter
SearchGuru Singapore
Client Organisation: Singlife
Campaign: Singlife Account Launch Campaign
Verizon Media, Carat
Client Organisation: StarHub
Campaign: StarHub Mobile Campaign

 

30. Most Effective Use – Out-of-Home
Digimagic Communications
Client Organisation: Yeo Hiap Seng (Yeo’s Singapore)
Campaign: Yeo’s CNY 2021 Digital Engagement
e the agency
Client Organisation: MoneyOwl
Campaign: MoneyWise by MoneyOwl
foodpanda Creative, Zenith Media
Client Organisation: foodpanda
Campaign: Auntie Knows The Real Deals
Mandate Communications
Client Organisation: Army Recruitment Centre
Brand: Singapore Army
Campaign: Our Mission. Our Fight.

 

31. Most Effective Use – Programmatic Marketing
Dentsu Singapore
Client Organisation: Standard Chartered Bank
Campaign: dentsu Curate – Standard Chartered – Here for Good
OOm
Client Organisation: Harvey Norman (Pertama Merchandising)
Campaign: Programmatic Marketing: The Key To Harvey Norman’s Digital Transformation
The Media Shop
Client Organisation: Yeo Hiap Seng
Brand: Pink Dolphin
Campaign: Pink Dolphin Rebranding Campaign
Verizon Media, Carat
Client Organisation: StarHub
Campaign: StarHub Mobile Programmatic Campaign
WPP Red Fuse & Wavemaker
Client Organisation: Colgate Singapore
Brand: Colgate
Campaign: Colgate Total – Made for Greatness with Dynamic Creative

 

32. Most Effective Use – Social Media
Circus Social (20/Twenty)
Client Organisation: Discovery Networks Asia-Pacific
Brand: Asian Food Network
Campaign: Banana Bread & Burnt Cheesecake: How We Conquered A Pandemic With Food
Fishermen Integrated
Client Organisation: Nando’s Chickenland Singapore
Brand: Nando’s
Campaign: PERi-PERi Nando’s Party
Fishermen Integrated
Client Organisation: Nando’s Chickenland Singapore
Brand: Nando’s
Campaign: Nando’s Re-Celebrate 2020
Industria
Client Organisation: Pants Bear
Campaign: How to reach a billion views with 0 media budget
OMD Singapore
Client Organisation: Hanbaobao (McDonald’s Singapore)
Brand: McDonald’s Singapore
Campaign: McDelivery LoveSG Kallang Wave
The Ad Makers
Client Organisation: OUE Restaurants (OUER)
Campaign: Pay with a ‘Gram
The Media Shop
Client Organisation: Starbucks Singapore
Brand: Starbucks
Campaign: Starbucks Mobile Order and Pay 2020 Campaign
Zoo Group
Client Organisation: People’s Association
Brand: Women’s Integration Network
Campaign: Petals of Strength

 

33. Most Effective Use – Specific Audience
Accenture Interactive
Client Organisation: Abbott Laboratories (Singapore)
Brand: Abbott Diabetes Care
Campaign: Abbott FreeStyle Libre – Choose Easy
Audience Marketing @ Mediacorp, Blk J, 3radical
Client Organisation: Mediacorp
Brand: TODAY
Campaign: TODAY20 Inform Your Views
Blak Labs & Instamedialabs
Client Organisation: SPTel
Campaign: SPTel Brand Launch
Construct Digital
Client Organisation: SAP Asia
Brand: SAP Asia
Campaign: SAP HR SuccessFactors Campaign
Eliphant
Client Organisation: Advanced Micro Devices, Inc.
Brand: AMD
Campaign: AMD Streamer Challenge 2020
MOI
Client Organisation: VMware
Brand: Tanzu
Campaign: Build Better Apps with Tanzu
Ogilvy Singapore, DSTNCT
Client Organisation: AIA Singapore
Campaign: #EmbracingNewNorms
Section
Client Organisation: Bandai Namco Entertainment Asia
Campaign: Little Hope
X10 Media
Client Organisation: vivo Smart Phone
Campaign: vivo X50 Campaign
Zoo Group
Client Organisation: People’s Association
Brand: Women’s Integration Network
Campaign: Petals of Strength

 

34. Most Effective Use – Video
antics@play
Client Organisation: Eastspring Investments (Singapore)
Brand: Eastspring Investments
Campaign: Money Parenting
antics@play
Client Organisation: Schroders Investment Management (Singapore)
Brand: Schroders Singapore
Campaign: Making An Impact
BBH Singapore
Client Organisation: Singtel
Campaign: Singtel – Transcend with Sensei
Blak Labs
Client Organisation: Pizza Hut Singapore
Brand: Pizza Hut
Campaign: Gifting Made Simple
That Marketing Guy
Client Organisation: MSIG Singapore
Campaign: Help Me Leh
The Teeth
Client Organisation: Asia Pacific Breweries Singapore
Brand: Tiger
Campaign: Tiger Crystal ASMR Video

 

35. Best Account Manager
Construct Digital
Individual: Harrison C. Cowan
GOVT Singapore
Individual: Foong Min Mei
H.E.A
Individual: Liz Pang
Merkle DWA
Individual: Jamie Loh
REBL
Individual: Bryan Tan

 

36. Best Art Director/Designer
Big 3 Media
Individual: Poh Zi Qun (AK)
Construct Digital
Individual: George Parel
That Marketing Guy
Individual: Chan Pik Yee (OB)
TMRW
Individual: Anuar Abu

 

37. Best Planner
GOVT Singapore
Individual: Yap Soon Min
H.E.A
Individual: Joey Gu
PHD Singapore
Individual: Faith Lim
PHD Singapore
Individual: Scindya Datt
That Marketing Guy
Individual: Mashi Shuib