2020 Winners

Overall Creative Ideas MARKie
DDB Group Singapore
Overall Media Usage MARKie
Falcon Agency
1. Most Creative - Communications / Public Relations
GOLD

Mashwire
Client Organisation: POKKA Corporation
Campaign: POKKA Houjicha – A Toast to the Small Things
SILVER

Archetype Agency
Client Organisation: National Institute for Early Childhood Education
Campaign: Through Different Eyes
BRONZE

DDB Group Singapore
Client Organisation: Ministry of Culture, Community and Youth
Campaign: Spark the Next
2. Most Creative - Content Marketing
GOLD

Digimagic Communications
Client Organisation: National Heritage Board (NHB) & National Parks Board (NParks)
Campaign: BALIKSG – Reflections of Singapore
SILVER

Mashwire
Client Organisation: Asia Pacific Breweries Singapore
Brand: Strongbow
Campaign: Strongbow Mixology, Cocktails for Every Moment
BRONZE

DDB Group Singapore
Client Organisation: Workforce Singapore
Brand: Adapt and Grow
Campaign: Adapt and Grow – Brand Hijack
3. Most Creative - Customer Engagement
GOLD

Mashwire
Client Organisation: Asia Pacific Breweries Singapore
Brand: Strongbow
Campaign: Strongbow Mixology, Cocktails for Every Moment
SILVER

Meet Isaac
Client Organisation: Starbucks Singapore
Campaign: Starbucks Rewards – Celebrating 1,000,000 Moments and More
BRONZE

Touch PR & Events
Client Organisation: KidZania Singapore
Campaign: KidZania’s SpookyTown 2 : The Masquerade Hunt
4. Most Creative - Digital
GOLD

Ogilvy Singapore
Client Organisation: Japan Airlines
Campaign: Fly Once. Fly Always
SILVER

DDB Group Singapore
Client Organisation: Workforce Singapore
Brand: Adapt and Grow
Campaign: Adapt and Grow – Brand Hijack
BRONZE

Mashwire
Client Organisation: POKKA Corporation
Campaign: POKKA Houjicha – A Toast to the Small Things
5. Most Creative - Event
GOLD

motion – the creative influence
Client Organisation: Hilton International Asia Pacific
Brand: Hilton APAC
Campaign: Hilton 100 – The Next 100 Years Party
SILVER

GOVT Singapore
Client Organisation: HEINEKEN Asia Pacific
Campaign: Tiger Roar: Yuki Edition
BRONZE

Pernickety Events
Client Organisation: HSBC Jade
Campaign: HSBC Jade Future Green Event
6. Most Creative – Experiential
GOLD

Digimagic Communications
Client Organisation: National Heritage Board (NHB) & National Parks Board (NParks)
Campaign: BALIKSG – Reflections of Singapore
SILVER

DDB Group Singapore
Client Organisation: National Youth Council
Campaign: Glow the Future
BRONZE

Golin Singapore and Jack Morton Worldwide
Client Organisation: Unilever Singapore
Brand: Magnum Singapore
Campaign: Be #TrueToPleasure at the #MagnumPleasureGarden with the All-New Magnum Macadamia Salted Caramel
7. Most Creative - Government Sector / Non-Profit Marketing
GOLD

DDB Group Singapore
Client Organisation: Ministry of Communications and Information (MCI)
Campaign: Merdeka Generation Package
SILVER

Wunderman Thompson Singapore
Client Organisation: Singapore Bicentennial Office
Campaign: Recasting Singapore’s Colonial History
BRONZE

DDB Group Singapore
Client Organisation: PUB, Singapore’s National Water Agency
Campaign: PUB presents Kinship, a Hari Raya Film
8. Most Creative - Integrated Media
GOLD

Tribal Worldwide
Client Organisation: Changi Airport Group
Brand: iShopChangi
Campaign: Happy Haul-idays
SILVER

VMLY&R
Client Organisation: Chevron
Brand: Caltex
Campaign: Record Breaking Fuel
BRONZE

VMLY&R
Client Organisation: Temasek
Campaign: The Great Singapore Replay – Season 2
9. Most Creative - Launch / Re-Launch
GOLD

McCann Worldgroup Singapore
Client Organisation: Mastercard
Campaign: Life’s smoother when you tap & go™ with Mastercard®
SILVER

DDB Group Singapore
Client Organisation: Ministry of Communications and Information (MCI)
Campaign: Merdeka Generation Package
BRONZE

BLKJ
Client Organisation: Scoot
Campaign: Escape the Ordinary
10. Most Creative - Out-of-Home
GOLD

McCann Worldgroup Singapore
Client Organisation: Mastercard
Campaign: Life’s smoother when you tap & go™ with Mastercard®
SILVER

Wunderman Thompson Singapore
Client Organisation: Singapore Bicentennial Office
Campaign: Recasting Singapore’s Colonial History
BRONZE

DDB Group Singapore
Client Organisation: Ministry of Culture, Community and Youth
Campaign: Spark the Next
11. Most Creative - Print
GOLD

Water’s Edge
Client Organisation: Fullerton Fund Management
Campaign: Fullerton SGD Heritage Series
SILVER

DDB Group Singapore
Client Organisation: Ministry of Communications and Information (MCI)
Campaign: Merdeka Generation Package
BRONZE

GOVT Singapore
Client Organisation: OCBC Bank Singapore
Campaign: OCBC Financial Wellness Index
12. Most Creative - Social Media
GOLD

BBH Asia Pacific
Client Organisation: Singtel
Campaign: Only True Fans Get it – Football
SILVER

TBWA\Singapore
Client Organisation: Singapore Tourism Board
Campaign: Always On, Always Hungry
BRONZE

DDB Group Singapore
Client Organisation: PUB, Singapore’s National Water Agency
Campaign: PUB presents Kinship, a Hari Raya Film
13. Most Creative - Specific Audience
GOLD

TBWA\Singapore
Client Organisation: Samaritans of Singapore (SOS)
Campaign: Helping Suicidal Youths Find #HopeThroughTheNight
SILVER

MOI
Client Organisation: GrabInsure
Brand: Grab
Campaign: Collect Coverage as You Go
BRONZE

Section
Client Organisation: Sony Interactive Entertainment Singapore
Brand: PlayStation Asia
Campaign: The Death Stranding Mystery Launch
14. Most Creative - Sports / Esports Marketing
GOLD

VMLY&R
Client Organisation: Chevron
Brand: Caltex
Campaign: Record Breaking Fuel
SILVER

BLKJ
Client Organisation: Great Eastern Singapore
Brand: Great Eastern Singapore & Great Eastern Women’s Run
Campaign: Plan Like a Woman, Plan for the Long Run
BRONZE

BBH Asia Pacific
Client Organisation: Singtel
Campaign: Only True Fans Get it – Football
15. Most Creative - TV / Video Advertising
GOLD

DDB Group Singapore
Client Organisation: Ministry of Culture, Community and Youth
Campaign: Spark the Next
SILVER

ADK Singapore
Client Organisation: Ministry of Communications and Information (MCI)
Brand: Gov.sg
Campaign: #HafandHaf
BRONZE

DDB Group Singapore
Client Organisation: Workforce Singapore
Brand: Adapt and Grow
Campaign: Adapt and Grow – Fantastic Candidates
16. Most Effective Use - Apps / Mobile
GOLD

Digimagic Communications
Client Organisation: National Heritage Board (NHB) & National Parks Board (NParks)
Campaign: BALIKSG – Reflections of Singapore
SILVER

FALCON Agency
Client Organisation: HBO Asia
Campaign: HBOGo Audience Engagement Engine
BRONZE

Infinity Core
Client Organisation: Popper Asia
Brand: Yale
Campaign: Yale Smart Shop #takeiteasy Activation Campaign
17. Most Effective Use - Consumer Insights and Market Research
GOLD

GOODSTUPH
Client Organisation: Singtel
Campaign: Singtel ReadyRoam Instant Relief Campaign
SILVER

Isentia
Client Organisation: ACRES (Animal Concerns Research and Education Society)
Campaign: Because Wildlife Matters [ACRES CNY Zodiac Campaign]
BRONZE

Publicis Singapore
Client Organisation: Health Promotion Board
Campaign: Captain Sleep
18. Most Effective Use - Content
GOLD

FALCON Agency
Client Organisation: HBO Asia
Campaign: HBOGo Audience Engagement Engine
SILVER

OMD Singapore
Client Organisation: Marina Bay Sands
Campaign: MBS Japan Summer Content Partnership 2019
BRONZE

Publicis Singapore
Client Organisation: Health Promotion Board
Campaign: Captain Sleep
19. Most Effective Use - Digital
GOLD

REBL/TJT
Client Organisation: Wacom Southeast Asia
Campaign: I CREATE
SILVER

iProspect
Client Organisation: Shiseido
Campaign: Shiseido Online to Offline Impact Analysis
BRONZE

Amobee Asia / OMD Singapore
Client Organisation: Singtel Mobile Singapore
Brand: GOMO
Campaign: Winning Over Millennials with GOMO
20. Most Effective Use - Events
GOLD

Iris Worldwide
Client Organisation: Guinness Singapore
Campaign: Getting Singapore to All Hail Pats!
SILVER

The Teeth
Client Organisation: Asia Pacific Breweries Singapore
Brand: Tiger
Campaign: Tiger Crystal | Crystal Cold Ice Party
BRONZE

GOVT Singapore
Client Organisation: HEINEKEN Asia Pacific
Campaign: Tiger Roar: Yuki Edition
21. Most Effective Use - Experiential
GOLD

The Teeth
Client Organisation: Asia Pacific Breweries Singapore
Brand: Tiger
Campaign: Tiger Crystal | Crystal Cold Ice Party
SILVER

Axis Group Asia
Client Organisation: CASIO
Brand: G-SHOCK
Campaign:
G-SHOCK SKATE BATTLE
BRONZE

Weber Shandwick Singapore
Client Organisation: ION Orchard
Campaign: ION Orchard’s 10th Anniversary Celebrations – A Decade of Wonders
22. Most Effective Use - Government Sector / Non-Profit Marketing
GOLD

Publicis Singapore
Client Organisation: Health Promotion Board
Campaign: Don’t Uncle, Be Hunkle!
SILVER

Viddsee
Client Organisation: Ministry of Communications and Information (MCI)
Brand: Gov.sg
Campaign: Project RED
BRONZE

Wavemaker Singapore
Client Organisation: National Volunteer & Philanthropy Centre (NVPC)
Campaign: THE #CITYOFGOOD AWAKENS
23. Most Effective Use - Integrated Media
GOLD

McCann Worldgroup Singapore
Client Organisation: National Council of Social Service
Campaign: Beyond the Label
SILVER

Iris Worldwide
Client Organisation: Guinness Singapore
Campaign: Getting Singapore to All Hail Pats!
BRONZE

Iris Worldwide
Client Organisation: William Grant & Sons
Brand: Hendrick’s Gin
Campaign: Love Sells: A Most Unusual Valentines
24. Most Effective Use - Launch / Re-Launch
GOLD

The Teeth
Client Organisation: Asia Pacific Breweries Singapore
Brand: Tiger
Campaign: Tiger Crystal | Crystal Cold Ice Party
SILVER

GOODSTUPH
Client Organisation: Singtel
Campaign: Singtel ReadyRoam Instant Relief Campaign
BRONZE

FALCON Agency
Client Organisation: HBO Asia
Campaign: HBOGo Audience Engagement Engine
25. Most Effective Use - Loyalty & CRM
GOLD

Meet Isaac
Client Organisation: Starbucks Singapore
Campaign: Starbucks Rewards – Celebrating 1,000,000 Moments and More
SILVER

Design Prodigy
Client Organisation: Randstad
Campaign: Net Promoter Score Automation
BRONZE

GERMS
Client Organisation: UOB Cards
Campaign: UOB Spend and Get Promotion 2019
26. Most Effective Use - Out-of-Home
GOLD

Carat Media Services Singapore
Client Organisation: Mastercard
Campaign: Tap & go™ with Mastercard®
SILVER

Digimagic Communications
Client Organisation: National Heritage Board (NHB) & National Parks Board (NParks)
Campaign: BALIKSG – Reflections of Singapore
BRONZE

Publicis Singapore
Client Organisation: Health Promotion Board
Campaign: National Steps Challenge Season 5 – The Human Tetris Showdown
27. Most Effective Use - Programmatic Marketing
GOLD

Mindshare Singapore
Client Organisation: Japan Airlines
Campaign: Fly Once. Fly Always
SILVER

FALCON Agency
Client Organisation: HBO Asia
Campaign: HBOGo Audience Engagement Engine
BRONZE

Amobee Asia / OMD Singapore
Client Organisation: Singtel Mobile Singapore
Brand: GOMO
Campaign: Increasing GOMO Conversions With Programmatic Marketing
28. Most Effective Use - Social Media
GOLD

Section
Client Organisation: Sony Interactive Entertainment Singapore
Brand: PlayStation Asia
Campaign: The Death Stranding Mystery Launch
SILVER

Meet Isaac
Client Organisation: Starbucks Singapore
Campaign: Starbucks Rewards – Celebrating 1,000,000 Moments and More
BRONZE

Iris Worldwide
Client Organisation: William Grant & Sons
Brand: Hendrick’s Gin
Campaign: Love Sells: A Most Unusual Valentines
29. Most Effective Use - Specific Audience
GOLD

FALCON Agency
Client Organisation: HBO Asia
Campaign: HBOGo Audience Engagement Engine
SILVER

The Teeth
Client Organisation: Asia Pacific Breweries Singapore
Brand: Tiger
Campaign: Tiger Crystal | Crystal Cold Ice Party
BRONZE

Iris Worldwide
Client Organisation: William Grant & Sons
Brand: Hendrick’s Gin
Campaign: Love Sells: A Most Unusual Valentines
30. Most Effective Use - Sports / Esports Marketing
GOLD

BLKJ
Client Organisation: Great Eastern Singapore
Brand: Great Eastern Singapore & Great Eastern Women’s Run
Campaign: Plan Like a Woman, Plan for the Long Run
SILVER

BBH Asia Pacific
Client Organisation: Singtel
Campaign: Only True Fans Get it – Football
BRONZE

Eysy Digital
Client Organisation: *SCAPE
Campaign: *SCAPEesports: EXP2019 Summer Camps
31. Most Effective Use - TV / Video Advertising
GOLD

GOVT Singapore
Client Organisation: HEINEKEN Asia Pacific & Asia Pacific Breweries Singapore
Campaign: The Day Before
SILVER

TGH Collective
Client Organisation: CIMB Bank, Singapore
Campaign: CIMB BusinessGo Refresh
BRONZE

Mediatropy Digital Agency
Client Organisation: Yves Rocher
Campaign: A Promise that Transcends Time