2019 Winners

Creative Ideas

Overall Creative Ideas MARKie

Tribal Worldwide/ DDB Group

1. Most Creative – Business Event

GOLD

motion – the creative influence

Prudential Assurance Company Singapore
A Life Well Lived in Perspective

SILVER

Triplex Events Pte Ltd

National Research Foundation
Singapore Week of Innovation & Technology 2018

BRONZE

3radical

DBS
DBS Virtual Conference

2. Most Creative – Consumer Event

GOLD

Kinetic Singapore

MINI Singapore
MINI Extraoddinary

SILVER

Hustle & Bustle

The Fullerton Heritage
Fullerton Concours d’Elegance

BRONZE

Tribal Worldwide/ DDB Group

ExxonMobil Asia Pacific
The Supreme Showdown

3. Most Creative – Content Marketing

GOLD

Tribal Worldwide/ DDB Group

Ministry of Communications and Information
Drink Up

SILVER

Tribal Worldwide/ DDB Group

Ministry of Culture, Community and Youth
Caring Campaign

BRONZE

FALCON Agency

Qantas/ Destination NSW
Meet the Sydneyporeans Season 2

4. Most Creative – Digital

GOLD

GERMS Digital

UOB Cards
The Travel Insider

SILVER

Tribal Worldwide/ DDB Group

iShopChangi (Changi Airport Group)
Santa’s Great Getaway by iShopChangi

BRONZE

Tribal Worldwide/ DDB Group

Ministry of Culture, Community and Youth
World’s First Hungry Ghost Chatbot

5. Most Creative – Experiential

GOLD

UNTITLED PROJECT

Conrad Maldives Rangali Island
THE MURAKA

SILVER

Tribal Worldwide/ DDB Group

Asia Pacific Breweries Singapore
Heineken Festive Campaign

BRONZE

Tribal Worldwide/ DDB Group

ExxonMobil Asia Pacific
The Supreme Showdown

6. Most Creative – Government Sector Marketing

GOLD

Tribal Worldwide/ DDB Group

Ministry of Culture, Community and Youth
World’s First Hungry Ghost Chatbot

SILVER

TBWA\Singapore

Singapore Tourism Board
Why Gamble With Your Holiday?

BRONZE

Publicis Singapore

Health Promotion Board
TEAM MORE VS TEAM LESS

7. Most Creative – Integrated Media

GOLD

Tribal Worldwide/ DDB Group

Ministry of Culture, Community and Youth
Caring Campaign

SILVER

Kinetic Singapore

MINI Singapore
MINI Extraoddinary

BRONZE

Publicis Singapore

Health Promotion Board
TEAM MORE VS TEAM LESS

8. Most Creative – Launch/ Re-launch

GOLD

Triplex Events

National Research Foundation
Singapore Week of Innovation & Technology 2018

SILVER

J. Walter Thompson Singapore

HSBC Singapore
Visa Platinum Credit Card Re-launch Campaign – Make Family Time More Fulfilling

BRONZE

Mercury Live

Daimler South East Asia, Mercedes Benz Singapore
Mercedes-Benz: The New CLS

9. Most Creative – Out-of-Home

GOLD

Kinetic Singapore

MINI Singapore
MINI Extraoddinary

SILVER

Tribal Worldwide/ DDB Group

Ministry of Culture, Community and Youth
Caring Campaign

BRONZE

Publicis Singapore

Health Promotion Board
Less Sugar. More Flavour.

10. Most Creative – Print

GOLD

Tribal Worldwide/ DDB Group

DBS Bank
DBS Multi-Currency Account – 2.5% on USD Deposits

SILVER

TMRW

Pizza Hut Singapore
Pizza Huat Blossom

BRONZE

Mandate Communications

Monetary Authority of Singapore
MoneySense “Prudent Use of Unsecured Credit”

11. Most Creative – Public/ Media Relations

GOLD

GERMS

INCOME
INCOME ADVISERS: A DIFFERENT KIND OF INFLUENCERS

SILVER

Asia PR Werkz

KidZania Singapore
KidZania Singapore’s SpookyTown: The Lost Carnival

BRONZE

PROTOCOL

NESTLÉ
NESTLÉ KOKO KRUNCH MAXX LAUNCH

12. Most Creative – Social Media

GOLD

Tribal Worldwide/ DDB Group

McDonald’s Singapore
The Original Cut

SILVER

Digitas

Danone (Aptamil)
The A to Z of Parents

BRONZE

Tribal Worldwide/ DDB Group

Ministry of Culture, Community and Youth
Caring Campaign

13. Most Creative – Specific Audience

GOLD

J. Walter Thompson Singapore

HSBC Singapore
Visa Platinum Credit Card Re-launch Campaign – Make Family Time More Fulfilling

SILVER

Mandate Communications

Lien Foundation
“Forget Us Not” – Building a Dementia-Friendly Community Campaign

BRONZE

DSTNCT

Riot Games
Hyperplay

14. Most Creative – TV/ Video Advertising

GOLD

FALCON AGENCY

Qantas/ Destination NSW
Meet the Sydneyporeans Season 2

SILVER

Tribal Worldwide/ DDB Group

Manulife Singapore
What’s Your MOVE?

BRONZE

Saatchi & Saatchi

Central Provident Fund Board
The Future is Closer Than You Think

Media Usage

Overall Media Usage MARKie

Publicis Singapore

1. Most Effective Use – Apps/ Mobile

GOLD

UNION

Resorts World Sentosa
Halloween Horror Nights: Can You Run From Evil?

SILVER

3radical

DBS
DBS Virtual Conference

BRONZE

Publicis Singapore

Samsung Electronics
Galaxy Note8 – Little Moments. Bigger Things.

2. Most Effective Use – Consumer Insights and Analytics

GOLD

Publicis Singapore

Samsung Electronics
Galaxy Note8 – Little Moments. Bigger Things.

SILVER

Creation Singapore

adidas Singapore
adidas: Sport18

BRONZE

FALCON AGENCY

Canon Singapore
Canon Delighting You

3. Most Effective Use – Content

GOLD

UNTITLED PROJECT

Conrad Maldives Rangali Island
THE MURAKA

SILVER

GERMS

UOB Cards
The Travel Insider

BRONZE

IMMedia Content

Trax
Shelf Health Programme

4. Most Effective Use – Digital

GOLD

Publicis Singapore

Samsung Electronics
Galaxy Note8 – Little Moments. Bigger Things.

SILVER

GERMS

UOB Cards
The Travel Insider

BRONZE

Tribal Worldwide/ DDB Group

iShopChangi (Changi Airport Group)
Santa’s Great Getaway by iShopChangi

5. Most Effective Use – Direct Marketing

GOLD

Addiction Advertising

Accenture Singapore
Accenture CEO Bookclub

SILVER

SCREAME

GlaxoSmithKline Singapore
GSK Healthcare Professional Engagement

BRONZE

Publicis Singapore

Samsung Electronics
Galaxy Note8 – Little Moments. Bigger Things.

6. Most Effective Use – Events

GOLD

Kinetic Singapore

MINI Singapore
MINI Extraoddinary

SILVER

Rebel and Soul for Quintessentially

HSBC
HSBC Jade – Origins of Luxury Series

BRONZE

AXIS GROUP ASIA

Puma Sports SEA
PUMA TRAIN 24 Seven

7. Most Effective Use – Experiential

GOLD

Kinetic Singapore

MINI Singapore
MINI Extraoddinary

SILVER

AXIS GROUP ASIA

Culture Cartel
Culture Cartel 2018

BRONZE

motion – the creative influence

The Body Shop APAC
The Body Shop APAC Brand Showcase 2018

8. Most Effective Use – Integrated Media

GOLD

Mindshare Singapore

Unilever, Lifebuoy Singapore
National Day Lifebuoy Pledge

SILVER

FALCON AGENCY

Qantas/ Destination NSW
Meet the Sydneyporeans Season 2

BRONZE

McCann Worldgroup Singapore

National Council of Social Service
Beyond the Label – Mental Health Public Education

9. Most Effective Use – Launch/ Re-launch

GOLD

Jack Morton Worldwide and Golin

Unilever
Magnum Hazelnut Praline Launch

SILVER

Publicis Singapore

Audi Singapore
Audi A7 – Do You Really Need a Reason?

BRONZE

FALCON AGENCY

Qantas/ Destination NSW
Meet the Sydneyporeans Season 2

10. Most Effective Use – Loyalty & CRM

GOLD

FALCON AGENCY

Canon Singapore
Canon Delighting You

SILVER

Happy Marketer

NTUC Income
Breakthrough Lead Scoring Drives Revenue to New Heights

BRONZE

SCREAME

GlaxoSmithKline Singapore
GSK Healthcare Professional Engagement

11. Most Effective Use – Out-of-Home

GOLD

Publicis Singapore

Health Promotion Board
Eat, Drink, Shop Healthy Challenge – Sure Win

SILVER

Vizeum Singapore

foodpanda
Dynamic OOH Driving Sales

BRONZE

Mindshare Singapore

Unilever, Knorr Singapore
Knorr Hao Chi Innovative OOH Sampling

12. Most Effective Use – Social Media

GOLD

Wild Advertising & Marketing

Central Provident Fund (CPF) Board
The Future is Closer Than You Think

SILVER

Publicis Singapore

Health Promotion Board
TEAM MORE VS TEAM LESS

BRONZE

Asia PR Werkz

DFS Venture Singapore
The Craft Festival

13. Most Effective Use – Specific Audience

GOLD

Publicis Singapore

Samsung Electronics
Galaxy Note8 – Little Moments. Bigger Things.

SILVER

FALCON AGENCY

Canon Singapore
Canon Delighting You

BRONZE

DSTNCT

Riot Games
Hyperplay

14. Most Effective Use – TV/ Video Advertising

GOLD

Fox Networks Group Asia

Ministry of Communications and Information
What Makes SG

SILVER

Publicis Singapore

Health Promotion Board
Less Sugar. More Flavour.

BRONZE

FALCON AGENCY

Qantas/ Destination NSW
Meet the Sydneyporeans Season 2