2019 Winners

Creative Ideas

Overall Creative Ideas MARKie

Tribal Worldwide/ DDB Group

1. Most Creative – Business Event
GOLD

motion – the creative influence

Prudential Assurance Company Singapore
A Life Well Lived in Perspective
SILVER

Triplex Events Pte Ltd

National Research Foundation
Singapore Week of Innovation & Technology 2018
BRONZE

3radical

DBS
DBS Virtual Conference
2. Most Creative – Consumer Event
GOLD

Kinetic Singapore

MINI Singapore
MINI Extraoddinary
SILVER

Hustle & Bustle

The Fullerton Heritage
Fullerton Concours d’Elegance
BRONZE

Tribal Worldwide/ DDB Group

ExxonMobil Asia Pacific
The Supreme Showdown
3. Most Creative – Content Marketing
GOLD

Tribal Worldwide/ DDB Group

Ministry of Communications and Information
Drink Up
SILVER

Tribal Worldwide/ DDB Group

Ministry of Culture, Community and Youth
Caring Campaign
BRONZE

FALCON Agency

Qantas/ Destination NSW
Meet the Sydneyporeans Season 2

4. Most Creative – Digital
GOLD

GERMS Digital

UOB Cards
The Travel Insider
SILVER

Tribal Worldwide/ DDB Group

iShopChangi (Changi Airport Group)
Santa’s Great Getaway by iShopChangi
BRONZE

Tribal Worldwide/ DDB Group

Ministry of Culture, Community and Youth
World’s First Hungry Ghost Chatbot
5. Most Creative – Experiential
GOLD

UNTITLED PROJECT

Conrad Maldives Rangali Island
THE MURAKA
SILVER

Tribal Worldwide/ DDB Group

Asia Pacific Breweries Singapore
Heineken Festive Campaign
BRONZE

Tribal Worldwide/ DDB Group

ExxonMobil Asia Pacific
The Supreme Showdown
6. Most Creative – Government Sector Marketing
GOLD

Tribal Worldwide/ DDB Group

Ministry of Culture, Community and Youth
World’s First Hungry Ghost Chatbot
SILVER

TBWA\Singapore

Singapore Tourism Board
Why Gamble With Your Holiday?
BRONZE

Publicis Singapore

Health Promotion Board
TEAM MORE VS TEAM LESS
7. Most Creative – Integrated Media
GOLD

Tribal Worldwide/ DDB Group

Ministry of Culture, Community and Youth
Caring Campaign
SILVER

Kinetic Singapore

MINI Singapore
MINI Extraoddinary
BRONZE

Publicis Singapore

Health Promotion Board
TEAM MORE VS TEAM LESS
8. Most Creative – Launch/ Re-launch
GOLD

Triplex Events

National Research Foundation
Singapore Week of Innovation & Technology 2018
SILVER

J. Walter Thompson Singapore

HSBC Singapore
Visa Platinum Credit Card Re-launch Campaign – Make Family Time More Fulfilling
BRONZE

Mercury Live

Daimler South East Asia, Mercedes Benz Singapore
Mercedes-Benz: The New CLS
9. Most Creative – Out-of-Home
GOLD

Kinetic Singapore

MINI Singapore
MINI Extraoddinary
SILVER

Tribal Worldwide/ DDB Group

Ministry of Culture, Community and Youth
Caring Campaign
BRONZE

Publicis Singapore

Health Promotion Board
Less Sugar. More Flavour.
10. Most Creative – Print
GOLD

Tribal Worldwide/ DDB Group

DBS Bank
DBS Multi-Currency Account – 2.5% on USD Deposits
SILVER

TMRW

Pizza Hut Singapore
Pizza Huat Blossom
BRONZE

Mandate Communications

Monetary Authority of Singapore
MoneySense “Prudent Use of Unsecured Credit”
11. Most Creative – Public/ Media Relations
GOLD

GERMS

INCOME
INCOME ADVISERS: A DIFFERENT KIND OF INFLUENCERS
SILVER

Asia PR Werkz

KidZania Singapore
KidZania Singapore’s SpookyTown: The Lost Carnival
BRONZE

PROTOCOL

NESTLÉ
NESTLÉ KOKO KRUNCH MAXX LAUNCH
12. Most Creative – Social Media
GOLD

Tribal Worldwide/ DDB Group

McDonald’s Singapore
The Original Cut
SILVER

Digitas

Danone (Aptamil)
The A to Z of Parents
BRONZE

Tribal Worldwide/ DDB Group

Ministry of Culture, Community and Youth
Caring Campaign
13. Most Creative – Specific Audience
GOLD

J. Walter Thompson Singapore

HSBC Singapore
Visa Platinum Credit Card Re-launch Campaign – Make Family Time More Fulfilling
SILVER

Mandate Communications

Lien Foundation
“Forget Us Not” – Building a Dementia-Friendly Community Campaign
BRONZE

DSTNCT

Riot Games
Hyperplay
14. Most Creative – TV/ Video Advertising
GOLD

FALCON AGENCY

Qantas/ Destination NSW
Meet the Sydneyporeans Season 2
SILVER

Tribal Worldwide/ DDB Group

Manulife Singapore
What’s Your MOVE?
BRONZE

Saatchi & Saatchi

Central Provident Fund Board
The Future is Closer Than You Think

Media Usage

Overall Media Usage MARKie

Publicis Singapore

1. Most Effective Use – Apps/ Mobile
GOLD

UNION

Resorts World Sentosa
Halloween Horror Nights: Can You Run From Evil?
SILVER

3radical

DBS
DBS Virtual Conference
BRONZE

Publicis Singapore

Samsung Electronics
Galaxy Note8 – Little Moments. Bigger Things.
2. Most Effective Use – Consumer Insights and Analytics
GOLD

Publicis Singapore

Samsung Electronics
Galaxy Note8 – Little Moments. Bigger Things.
SILVER

Creation Singapore

adidas Singapore
adidas: Sport18
BRONZE

FALCON AGENCY

Canon Singapore
Canon Delighting You
3. Most Effective Use – Content
GOLD

UNTITLED PROJECT

Conrad Maldives Rangali Island
THE MURAKA
SILVER

GERMS

UOB Cards
The Travel Insider
BRONZE

IMMedia Content

Trax
Shelf Health Programme
4. Most Effective Use – Digital
GOLD

Publicis Singapore

Samsung Electronics
Galaxy Note8 – Little Moments. Bigger Things.
SILVER

GERMS

UOB Cards
The Travel Insider
BRONZE

Tribal Worldwide/ DDB Group

iShopChangi (Changi Airport Group)
Santa’s Great Getaway by iShopChangi
5. Most Effective Use – Direct Marketing
GOLD

Addiction Advertising

Accenture Singapore
Accenture CEO Bookclub
SILVER

SCREAME

GlaxoSmithKline Singapore
GSK Healthcare Professional Engagement
BRONZE

Publicis Singapore

Samsung Electronics
Galaxy Note8 – Little Moments. Bigger Things.
6. Most Effective Use – Events
GOLD

Kinetic Singapore

MINI Singapore
MINI Extraoddinary
SILVER

Rebel and Soul for Quintessentially

HSBC
HSBC Jade – Origins of Luxury Series
BRONZE

AXIS GROUP ASIA

Puma Sports SEA
PUMA TRAIN 24 Seven
7. Most Effective Use – Experiential
GOLD

Kinetic Singapore

MINI Singapore
MINI Extraoddinary
SILVER

AXIS GROUP ASIA

Culture Cartel
Culture Cartel 2018
BRONZE

motion – the creative influence

The Body Shop APAC
The Body Shop APAC Brand Showcase 2018
8. Most Effective Use – Integrated Media
GOLD

Mindshare Singapore

Unilever, Lifebuoy Singapore
National Day Lifebuoy Pledge
SILVER

FALCON AGENCY

Qantas/ Destination NSW
Meet the Sydneyporeans Season 2
BRONZE

McCann Worldgroup Singapore

National Council of Social Service
Beyond the Label – Mental Health Public Education
9. Most Effective Use – Launch/ Re-launch
GOLD

Jack Morton Worldwide and Golin

Unilever
Magnum Hazelnut Praline Launch
SILVER

Publicis Singapore

Audi Singapore
Audi A7 – Do You Really Need a Reason?
BRONZE

FALCON AGENCY

Qantas/ Destination NSW
Meet the Sydneyporeans Season 2
10. Most Effective Use – Loyalty & CRM
GOLD

FALCON AGENCY

Canon Singapore
Canon Delighting You
SILVER

Happy Marketer

NTUC Income
Breakthrough Lead Scoring Drives Revenue to New Heights
BRONZE

SCREAME

GlaxoSmithKline Singapore
GSK Healthcare Professional Engagement
11. Most Effective Use – Out-of-Home
GOLD

Publicis Singapore

Health Promotion Board
Eat, Drink, Shop Healthy Challenge – Sure Win
SILVER

Vizeum Singapore

foodpanda
Dynamic OOH Driving Sales
BRONZE

Mindshare Singapore

Unilever, Knorr Singapore
Knorr Hao Chi Innovative OOH Sampling
12. Most Effective Use – Social Media
GOLD

Wild Advertising & Marketing

Central Provident Fund (CPF) Board
The Future is Closer Than You Think
SILVER

Publicis Singapore

Health Promotion Board
TEAM MORE VS TEAM LESS
BRONZE

Asia PR Werkz

DFS Venture Singapore
The Craft Festival
13. Most Effective Use – Specific Audience
GOLD

Publicis Singapore

Samsung Electronics
Galaxy Note8 – Little Moments. Bigger Things.
SILVER

FALCON AGENCY

Canon Singapore
Canon Delighting You
BRONZE

DSTNCT

Riot Games
Hyperplay
14. Most Effective Use – TV/ Video Advertising
GOLD

Fox Networks Group Asia

Ministry of Communications and Information
What Makes SG
SILVER

Publicis Singapore

Health Promotion Board
Less Sugar. More Flavour.
BRONZE

FALCON AGENCY

Qantas/ Destination NSW
Meet the Sydneyporeans Season 2