[et_pb_section fb_built=”1″ admin_label=”Speakers” _builder_version=”4.7.5″][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.7.5″][et_pb_column type=”1_3″ _builder_version=”3.26.6″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/markies-hk\/wp-content\/uploads\/sites\/24\/2020\/07\/Webp.net-resizeimage.jpg” title_text=”Version 2″ admin_label=”Image” _builder_version=”4.4.8″ custom_margin=”|||” custom_margin_tablet=”90px|||” custom_margin_last_edited=”off|desktop” custom_padding=”30px|||” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” always_center_on_mobile=”off” locked=”off”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.7.5″ locked=”off”]<\/p>\n
Associate Director, Marketing<\/strong><\/p>\n [\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.4.8″]<\/p>\n Amanda Cheung is a seasoned \u201cEnd-to-End\u201d marketer; Heading the group\u2019s brand and strategic business development functions, she overlooks the brand campaigns of HKTVmall, and the data-performance based advertising solutions development for help advertisers to get better return from their digital advertising investments at 3rd parties advertising networks, social media platform and HKTVmall platforms.<\/p>\n To make \u201cAlways Something New\u201d, motto of HKTVmall into live, she takes lead in cross-sectored collaborations to transform HKTVmall apps into \u201cmore than shopping\u201d apps. Most of them are data-driven and tech based, like open API project with insurance partners and fintech projects of digital payment and rewards program with bank partners, which are aimed to contributing the growth of Hong Kong digital ecosystem and getting our home to a smarter city.<\/p>\n Under Amanda\u2019s leadership, apart from having awards winning advertising campaigns, HKTVmall was chosen as the first Facebook Collaborative Ads E-commence platform in Hong Kong and being the winner of Shopping Excellence (HK and Taiwan) in Google Partner Awards 2019.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" [et_pb_section fb_built=”1″ admin_label=”Speakers” _builder_version=”4.7.5″][et_pb_row column_structure=”1_3,2_3″ _builder_version=”4.7.5″][et_pb_column type=”1_3″ _builder_version=”3.26.6″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/markies-hk\/wp-content\/uploads\/sites\/24\/2020\/07\/Webp.net-resizeimage.jpg” title_text=”Version 2″ admin_label=”Image” _builder_version=”4.4.8″ custom_margin=”|||” custom_margin_tablet=”90px|||” custom_margin_last_edited=”off|desktop” custom_padding=”30px|||” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” always_center_on_mobile=”off” locked=”off”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.7.5″ locked=”off”] Amanda Cheung Associate Director, Marketing Hong Kong Television Network (HKTV) \u2013 HKTVmall [\/et_pb_text][et_pb_text admin_label=”Text” _builder_version=”4.4.8″] Amanda Cheung is a seasoned \u201cEnd-to-End\u201d marketer; […]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"Hong Kong Television Network (HKTV) \u2013 HKTVmall<\/h4>\n