{"id":12298,"date":"2022-03-03T15:06:32","date_gmt":"2022-03-03T07:06:32","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/markies-hk\/?p=12298"},"modified":"2022-03-03T15:06:40","modified_gmt":"2022-03-03T07:06:40","slug":"eric-so","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/markies-hk\/eric-so\/","title":{"rendered":"Eric So"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Speakers&#8221; _builder_version=&#8221;4.7.5&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;4.7.5&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.26.6&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/awards.marketing-interactive.com\/markies-hk\/wp-content\/uploads\/sites\/24\/2022\/03\/Skype_Picture_2022_03_03T07_02_51_760Z-scaled.jpeg&#8221; title_text=&#8221;Skype_Picture_2022_03_03T07_02_51_760Z&#8221; admin_label=&#8221;Image&#8221; _builder_version=&#8221;4.14.7&#8243; custom_margin=&#8221;|||&#8221; custom_margin_tablet=&#8221;90px|||&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;30px|||&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; always_center_on_mobile=&#8221;off&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.14.7&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Eric So<\/h3>\n<p>Director, Marketing<\/p>\n<h4><strong>DKSH Hong Kong<\/strong><\/h4>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.14.7&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>As a Marketing Director representing DKSH, a noted leader of Market Expansion Services leader in Asia, Eric So leads the team and formulates strategies in building brand equity of a wide span of famed brands. The portfolio includes Hirudoid and Hiruscar under Medinova Switzerland. It is his continuous vision to maximise the market share for sales growth and to boost profitability.<\/p>\n<p>With over 20 years of experience in the consumer industry, Eric demonstrates his expertise in areas not limited to brand positioning and rejuvenation, through-the-line execution, agency management but also financial and operational excellence. Prior to joining DKSH, Eric has built his success stories with Ricqles, Weisen-U, NIVEA, Elastoplast, TRESemme, Breacol and Panadol.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Judges 2022&#8243; module_class=&#8221;circle-member-image &#8221; _builder_version=&#8221;4.7.5&#8243; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; global_module=&#8221;11405&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;4.0.11&#8243; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1440px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Ami Lo&#8221; position=&#8221;Marketing &amp; Communication Director&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/markies-hk\/wp-content\/uploads\/sites\/24\/2022\/02\/Skype_Picture_2022_02_22T06_14_20_493Z.jpeg&#8221; admin_label=&#8221;Ami Lo&#8221; _builder_version=&#8221;4.14.7&#8243; link_option_url=&#8221;https:\/\/awards.marketing-interactive.com\/markies-hk\/ami-lo\/&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Audemars Piguet<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Ken Ip&#8221; position=&#8221;Group Head of Marketing\/AGM&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/markies-hk\/wp-content\/uploads\/sites\/24\/2022\/02\/IMG_9019.jpg&#8221; admin_label=&#8221;Ken Ip&#8221; _builder_version=&#8221;4.14.7&#8243; link_option_url=&#8221;https:\/\/awards.marketing-interactive.com\/markies-hk\/ken-ip\/&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>B.S.C. Group<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Penny Davis&#8221; position=&#8221;Head of Brand \u2013 APAC&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/markies-hk\/wp-content\/uploads\/sites\/24\/2022\/01\/Penny-Davis-scaled.jpg&#8221; admin_label=&#8221;Penny Davis&#8221; _builder_version=&#8221;4.14.7&#8243; link_option_url=&#8221;https:\/\/awards.marketing-interactive.com\/markies-hk\/penny-davis\/&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Bupa<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Eric So&#8221; position=&#8221;Director, Marketing&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/markies-hk\/wp-content\/uploads\/sites\/24\/2022\/03\/Skype_Picture_2022_03_03T07_02_51_760Z-scaled.jpeg&#8221; admin_label=&#8221;Eric So&#8221; _builder_version=&#8221;4.14.7&#8243; link_option_url=&#8221;https:\/\/awards.marketing-interactive.com\/markies-hk\/eric-so\/&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; title_text=&#8221;Skype_Picture_2022_03_03T07_02_51_760Z&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><b>DKSH Hong Kong<\/b><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;4.0.11&#8243; use_custom_width=&#8221;on&#8221; custom_width_px=&#8221;1440px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Vivian Cheung&#8221; position=&#8221;Marketing Director&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/markies-hk\/wp-content\/uploads\/sites\/24\/2022\/03\/Vi-final.jpg&#8221; admin_label=&#8221;Vivian Cheung&#8221; _builder_version=&#8221;4.14.7&#8243; link_option_url=&#8221;https:\/\/awards.marketing-interactive.com\/markies-hk\/Vivian-Cheung\/&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><b>Casablanca Group<\/b><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Joanne Yue&#8221; position=&#8221;Marketing &amp; Communications Director&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/markies-hk\/wp-content\/uploads\/sites\/24\/2022\/02\/IMG_8249.jpg&#8221; admin_label=&#8221;Joanne Yue&#8221; _builder_version=&#8221;4.14.7&#8243; link_option_url=&#8221;https:\/\/awards.marketing-interactive.com\/markies-hk\/joanne-yue\/&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><strong>Emperor Watch &amp; Jewellery<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Jessica Yeung&#8221; position=&#8221;Marketing &amp; Communications Director&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/markies-hk\/wp-content\/uploads\/sites\/24\/2022\/02\/IMG_8780.jpg&#8221; admin_label=&#8221;Jessica Yeung&#8221; _builder_version=&#8221;4.14.7&#8243; link_option_url=&#8221;https:\/\/awards.marketing-interactive.com\/markies-hk\/jessica-yeung\/&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Future Bright Group<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Carmen Wong&#8221; position=&#8221;Head of Marketing&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/markies-hk\/wp-content\/uploads\/sites\/24\/2022\/02\/IMG_8274.jpg&#8221; admin_label=&#8221;Carmen Wong&#8221; _builder_version=&#8221;4.7.5&#8243; link_option_url=&#8221;https:\/\/awards.marketing-interactive.com\/markies-hk\/carmen-wong\/&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>foodpanda<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;4.0.11&#8243; use_custom_width=&#8221;on&#8221; 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position=&#8221;Head of Brand &amp; Digital Marketing&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/markies-hk\/wp-content\/uploads\/sites\/24\/2022\/02\/Skype_Picture_2022_02_28T03_31_55_386Z.jpeg&#8221; admin_label=&#8221;Gordon Lo&#8221; _builder_version=&#8221;4.14.7&#8243; link_option_url=&#8221;https:\/\/awards.marketing-interactive.com\/markies-hk\/Gordon-Lo\/&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Jebsen Beverage Company<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;Heisen Cheng&#8221; position=&#8221;Marketing Director&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/markies-hk\/wp-content\/uploads\/sites\/24\/2022\/02\/Heisen-Cheng-scaled.jpg&#8221; admin_label=&#8221;Heisen Cheng&#8221; 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