{"id":17840,"date":"2026-04-17T12:00:55","date_gmt":"2026-04-17T04:00:55","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/markies-hk\/?page_id=17840"},"modified":"2026-04-24T14:11:34","modified_gmt":"2026-04-24T06:11:34","slug":"finalist","status":"publish","type":"page","link":"https:\/\/awards.marketing-interactive.com\/markies-hk\/finalists\/","title":{"rendered":"2026 Finalists"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_class=”table-finalists” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ module_alignment=”center” custom_margin=”|370px||auto||” z_index_tablet=”500″ box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Finalists title” _builder_version=”4.27.0″ text_font=”||||||||” text_text_color=”#000000″ text_letter_spacing=”1px” text_line_height=”1.6em” header_2_font=”|700||on|||||” header_2_text_color=”#00aae3″ header_2_font_size=”45px” header_2_letter_spacing=”2px” header_2_line_height=”1.6em” header_3_font=”|600|||||||” header_3_text_color=”#00aae3″ header_4_text_color=”#000034″ max_width=”1060px” max_width_last_edited=”off|desktop” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” header_2_font_size_tablet=”35″ header_2_font_size_phone=”28″ header_2_font_size_last_edited=”on|desktop” z_index_tablet=”500″ text_text_shadow_horizontal_length_tablet=”0px” text_text_shadow_vertical_length_tablet=”0px” text_text_shadow_blur_strength_tablet=”1px” link_text_shadow_horizontal_length_tablet=”0px” link_text_shadow_vertical_length_tablet=”0px” link_text_shadow_blur_strength_tablet=”1px” ul_text_shadow_horizontal_length_tablet=”0px” ul_text_shadow_vertical_length_tablet=”0px” ul_text_shadow_blur_strength_tablet=”1px” ol_text_shadow_horizontal_length_tablet=”0px” ol_text_shadow_vertical_length_tablet=”0px” ol_text_shadow_blur_strength_tablet=”1px” quote_text_shadow_horizontal_length_tablet=”0px” quote_text_shadow_vertical_length_tablet=”0px” quote_text_shadow_blur_strength_tablet=”1px” header_text_shadow_horizontal_length_tablet=”0px” header_text_shadow_vertical_length_tablet=”0px” header_text_shadow_blur_strength_tablet=”1px” header_2_text_shadow_horizontal_length_tablet=”0px” header_2_text_shadow_vertical_length_tablet=”0px” header_2_text_shadow_blur_strength_tablet=”1px” header_3_text_shadow_horizontal_length_tablet=”0px” header_3_text_shadow_vertical_length_tablet=”0px” header_3_text_shadow_blur_strength_tablet=”1px” header_4_text_shadow_horizontal_length_tablet=”0px” header_4_text_shadow_vertical_length_tablet=”0px” header_4_text_shadow_blur_strength_tablet=”1px” header_5_text_shadow_horizontal_length_tablet=”0px” header_5_text_shadow_vertical_length_tablet=”0px” header_5_text_shadow_blur_strength_tablet=”1px” header_6_text_shadow_horizontal_length_tablet=”0px” header_6_text_shadow_vertical_length_tablet=”0px” header_6_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

2026 Finalists<\/h2>\n

[\/et_pb_text][et_pb_toggle title=”1. Best Idea \u2013 Brand Storytelling” icon_color=”#c69827″ open_icon_color=”#c69827″ title_tablet=”1. Best Idea \u2013 Brand Storytelling” title_phone=”1. Best Idea \u2013 Brand Storytelling” title_last_edited=”on|desktop” admin_label=”1. Best Idea \u2013 Brand Storytelling” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\n5ives Communications <\/strong>
Hong Kong Disneyland Resort (HKDL)<\/em>
Hong Kong Disneyland 20th Anniversary \u2013 \u201cThe Most Magical Party of All\u201d<\/td>\n<\/tr>\n
\"\"<\/td>\nBBDO Hong Kong, OMD Hong Kong<\/strong>
McDonald\u2019s Hong Kong<\/em>
Back to the Beginning<\/td>\n<\/tr>\n
\"\"<\/td>\nBYFA Consultancy<\/strong>
Hang Seng Bank<\/em>
Hang Seng Anti-Fraud Band<\/td>\n<\/tr>\n
\"\"<\/td>\ndentsu Hong Kong<\/strong>
The Garden Company<\/em>
Garden Branding Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nLeo Hong Kong, Luminous MSL, MSL Hong Kong, Digitas Hong Kong<\/strong>
Cathay Group<\/em>
Nothing Beats Being There<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”2. Best Idea \u2013 Branding Strategy” icon_color=”#c69827″ open_icon_color=”#c69827″ title_tablet=”2. Best Idea \u2013 Branding Strategy” title_phone=”2. Best Idea \u2013 Branding Strategy” title_last_edited=”on|desktop” admin_label=”2. Best Idea \u2013 Branding Strategy” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nBBDO Hong Kong, OMD Hong Kong <\/strong>
McDonald\u2019s Hong Kong<\/em>
i\u2019m lovin\u2019 50<\/td>\n<\/tr>\n
\"\"<\/td>\ndentsu X<\/strong>
Asahi Beer Asia<\/em>
Asahi in Your Area<\/td>\n<\/tr>\n
\"\"<\/td>\nEX-R International<\/strong>
Cl\u00e9 de Peau Beaut\u00e9<\/em>
L’\u00e9veil des Sens de Synactif<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Bread Digital, PHD Media Hong Kong<\/strong>
Hutchison Telephone Company<\/em>
One Plan, One World. 3 For You!<\/td>\n<\/tr>\n
\"\"<\/td>\nWPP Media, Special Group, Omelette<\/strong>
Uber Taxi<\/em>
Skip The Kung Fu 2.0\u200b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”3. Best Idea \u2013 Content Marketing” icon_color=”#c69827″ open_icon_color=”#c69827″ title_tablet=”3. Best Idea \u2013 Content Marketing” title_phone=”3. Best Idea \u2013 Content Marketing” title_last_edited=”on|desktop” admin_label=”3. Best Idea \u2013 Content Marketing” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nBBDO Hong Kong, OMD Hong Kong <\/strong>
McDonald\u2019s Hong Kong<\/em>
Back to the Beginning<\/td>\n<\/tr>\n
\"\"<\/td>\nNoTwo HK<\/strong>
Samsung Electronics Hong Kong<\/em>
Unfold the Taste of Life<\/td>\n<\/tr>\n
\"\"<\/td>\nOmelette Digital, Omnicom Media<\/strong>
HKTVmall<\/em>
HKTVmall CASHBACK<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Bread Digital, PHD Media Hong Kong<\/strong>
Hutchison Telephone Company<\/em>
One Plan, One World. 3 For You!<\/td>\n<\/tr>\n
\"\"<\/td>\nWPP Media, Special Group, Omelette\u00a0<\/strong>
Uber Taxi<\/em>
Skip The Kung Fu 2.0\u200b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”4. Best Idea \u2013 Corporate Social Responsibility” icon_color=”#c69827″ open_icon_color=”#c69827″ title_tablet=”4. Best Idea \u2013 Corporate Social Responsibility” title_phone=”4. Best Idea \u2013 Corporate Social Responsibility” title_last_edited=”on|desktop” admin_label=”4. Best Idea \u2013 Corporate Social Responsibility” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” hover_enabled=”0″ body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nBeyond Sport <\/strong>
Sun Life Hong Kong<\/em>
Shining a Light on the Overlooked<\/td>\n<\/tr>\n
\"\"<\/td>\nHardchi Creative<\/strong>
Fairwood<\/em>
Fairwood Soft Meal Launch Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nHavas Hong Kong<\/strong>
MTR Corporation<\/em>
THE SOUTHSIDE STORYWALL<\/td>\n<\/tr>\n
\"\"<\/td>\nNeonet Creative and Production, Fame Union International Holding<\/strong>
Central Market, Chinachem Group, NBA Hong Kong Operations<\/em>
Central Market x NBA \u201cGame On! @Central Playground\u201d<\/td>\n<\/tr>\n
\"\"<\/td>\nSecret Tour (HK), dentsu Hong Kong<\/strong>
Standard Chartered Bank (Hong Kong)<\/em>
Anti-Fraud Campaign 2025<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”5. Best Idea \u2013 Customer Engagement” icon_color=”#c69827″ open_icon_color=”#c69827″ title_tablet=”5. Best Idea \u2013 Customer Engagement” title_phone=”5. Best Idea \u2013 Customer Engagement” title_last_edited=”on|desktop” admin_label=”5. Best Idea \u2013 Customer Engagement” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nBBDO Hong Kong, WPP Media Hong Kong <\/strong>
MTR Corporation<\/em>
Building the Future Today<\/td>\n<\/tr>\n
\"\"<\/td>\nBYFA Consultancy<\/strong>
Hang Seng Bank<\/em>
Hang Seng Anti-Fraud Band<\/td>\n<\/tr>\n
\"\"<\/td>\nDigiSalad<\/strong>
Abbott Laboratories<\/em>
Abbott CRM-Powered Loyalty Platform & Website Development<\/td>\n<\/tr>\n
\"\"<\/td>\nLeo Hong Kong, Luminous MSL, MSL Hong Kong, Digitas Hong Kong<\/strong>
Cathay Group<\/em>
Nothing Beats Being There<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Bread Digital<\/strong>
Ocean Park Hong Kong<\/em>
Ocean Park Halloween Fest 2025: The Cursed Collection \u2013 Everything taken demands a soul<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”6. Best Idea \u2013 Emotional Marketing” icon_color=”#c69827″ open_icon_color=”#c69827″ title_tablet=”6. Best Idea \u2013 Emotional Marketing” title_phone=”6. Best Idea \u2013 Emotional Marketing” title_last_edited=”on|desktop” admin_label=”6. Best Idea \u2013 Emotional Marketing” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nBBDO Hong Kong, OMD Hong Kong <\/strong>
McDonald\u2019s Hong Kong<\/em>
Back to the Beginning<\/td>\n<\/tr>\n
\"\"<\/td>\nMakeItLoud, The Bridge Agency<\/strong>
Merry Balloon<\/em>
Merry Balloon Hong Kong 2025<\/td>\n<\/tr>\n
\"\"<\/td>\nNoTwo HK<\/strong>
Samsung Electronics Hong Kong<\/em>
Galaxy AI Brings Us Closer Together<\/td>\n<\/tr>\n
\"\"<\/td>\nStrategic Communications Consultants<\/strong>
MTR Corporation (MTR Malls \u2013Telford Plaza)<\/em>
Telford Community 45th Anniversary Celebration<\/td>\n<\/tr>\n
\"\"<\/td>\nTo Be Honest<\/strong>
FWD Life Insurance Company (Bermuda)<\/em>
FWD One & All<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”7. Best Idea \u2013 Events” icon_color=”#c69827″ open_icon_color=”#c69827″ title_tablet=”7. Best Idea \u2013 Events” title_phone=”7. Best Idea \u2013 Events” title_last_edited=”on|desktop” admin_label=”7. Best Idea \u2013 Events” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nBBDO Hong Kong, OMD Hong Kong <\/strong>
McDonald\u2019s Hong Kong<\/em>
From Bites to Beats<\/td>\n<\/tr>\n
\"\"<\/td>\nLeo Hong Kong<\/strong>
Standard Chartered Bank (Hong Kong)<\/em>
Unstoppable Reds: From Anfield to Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nLeo Hong Kong, Luminous MSL, MSL Hong Kong, Digitas Hong Kong<\/strong>
Cathay Group<\/em>
Nothing Beats Being There<\/td>\n<\/tr>\n
\"\"<\/td>\nMSL Hong Kong<\/strong>
HSBC<\/em>
HSBC Credit Card: Red Hot Chef \u2013 Feast of the Year<\/td>\n<\/tr>\n
\"\"<\/td>\nMakeItLoud<\/span><\/strong>
STAYFUN, Sino Group\u00a0\u2013 Olympian City<\/em>
Olympian City x STAYFUN: Animal Care Intern<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”8. Best Idea \u2013 Experiential Marketing” icon_color=”#c69827″ open_icon_color=”#c69827″ title_tablet=”8. Best Idea \u2013 Experiential Marketing” title_phone=”8. Best Idea \u2013 Experiential Marketing” title_last_edited=”on|desktop” admin_label=”8. Best Idea \u2013 Experiential Marketing” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nAM PM (HK)\u200b, Boxing Promotion <\/strong>
Citygate Outlets<\/em>
CLUB CG \u201cSTYLE BY YOU\u201d campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nBBDO Hong Kong, OMD Hong Kong<\/strong>
McDonald\u2019s Hong Kong<\/em>
Back to the Beginning<\/td>\n<\/tr>\n
\"\"<\/td>\nLeo Hong Kong, dentsu Hong Kong<\/strong>
Standard Chartered Bank (Hong Kong)<\/em>
Save to Play, Play to Save<\/td>\n<\/tr>\n
\"\"<\/td>\nMadlab, The Bridge Agency<\/strong>
Festival Walk<\/em>
BABY MIRROR GO ROUND<\/td>\n<\/tr>\n
\"\"<\/td>\nMSL Hong Kong, Leo Hong Kong<\/strong>
Cathay Group<\/em>
Back to Kai Tak<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”9. Best Idea \u2013 Gamification” icon_color=”#c69827″ open_icon_color=”#c69827″ title_tablet=”9. Best Idea \u2013 Gamification” title_phone=”9. Best Idea \u2013 Gamification” title_last_edited=”on|desktop” admin_label=”9. Best Idea \u2013 Gamification” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nDigiSalad<\/strong>
Bupa (Asia)<\/em>
Together For Your Health \u2013 Blua Health AI-powered Loyalty Mobile App<\/td>\n<\/tr>\n
\"\"<\/td>\nHungry Digital<\/strong>
Bank of China (Hong Kong)<\/em>
BOCHK \u201cConnect Wealth Beats\u201d Branding Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\niProspect Hong Kong, Zoo Allies<\/strong>
Mentholatum (Asia Pacific)<\/em>
Hair Freedom: The Ultimate Hair Growth Duo<\/td>\n<\/tr>\n
\"\"<\/td>\nLeo Hong Kong, dentsu Hong Kong<\/strong>
Standard Chartered Bank (Hong Kong)<\/em>
Save to Play, Play to Save<\/td>\n<\/tr>\n
\"\"<\/td>\nProject Doloo<\/strong>
WeWa Card<\/em>
WeWa Plays Big: Pak Pak Pak World Record Challenge<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”10. Best Idea \u2013 Immersive Brand Activation” icon_color=”#c69827″ open_icon_color=”#c69827″ title_tablet=”10. Best Idea \u2013 Immersive Brand Activation” title_phone=”10. Best Idea \u2013 Immersive Brand Activation” title_last_edited=”off|phone” admin_label=”10. Best Idea \u2013 Immersive Brand Activation” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nBBDO Hong Kong, OMD Hong Kong <\/strong>
McDonald\u2019s Hong Kong<\/em>
Back to the Beginning<\/td>\n<\/tr>\n
\"\"<\/td>\nMakeItLoud, The Bridge Agency<\/strong>
Merry Balloon<\/em>
Merry Balloon Hong Kong 2025<\/td>\n<\/tr>\n
\"\"<\/td>\nMediacontent Brands Studio, Zenith HK<\/strong>
Hong Kong Disneyland Resort (HKDL)<\/span>
Hong Kong Disneyland 20th Anniversary \u2013 \u201cThe Most Magical Party of All\u201d<\/td>\n<\/tr>\n
\"\"<\/td>\nMSL Hong Kong, Leo Hong Kong<\/strong>
Cathay Group<\/em>
Back to Kai Tak<\/td>\n<\/tr>\n
\"\"<\/td>\nStrategic Communications Consultants<\/strong>
MTR Corporation (MTR Malls \u2013Telford Plaza)<\/em>
Telford Community 45th Anniversary Celebration<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”11. Best Idea \u2013 Influencer” icon_color=”#c69827″ open_icon_color=”#c69827″ title_last_edited=”off|desktop” admin_label=”11. Best Idea \u2013 Influencer” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nBBDO Hong Kong, WPP Media Hong Kong <\/strong>
MTR Corporation<\/em>
Building the Future Today<\/td>\n<\/tr>\n
\"\"<\/td>\nBYFA Consultancy<\/strong>
Hang Seng Bank<\/em>
Hang Seng Anti-Fraud Band<\/td>\n<\/tr>\n
\"\"<\/td>\nHillygo Communications<\/strong>
Po Chai Pills, Li Chung Shing Tong<\/em>
Boss Koo\u2019s Choice \u2013 Po Chai Pills Sachet<\/td>\n<\/tr>\n
\"\"<\/td>\nOgilvy<\/strong>
Hong Kong Tourism Board<\/em>
Hong Kong Halloween \u2013 Dress Up! Show Up!<\/td>\n<\/tr>\n
\"\"<\/td>\nSecret Tour (HK)<\/strong>
WeWa Card<\/em>
From \u201cThreads Admin\u201d to \u201cWaiving the +1\u201d: How WeWa Mastered the Gen Z Play-Earn Loop<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”12. Best Idea \u2013 Integrated Marketing” icon_color=”#c69827″ open_icon_color=”#c69827″ title_last_edited=”off|desktop” admin_label=”12. Best Idea \u2013 Integrated Marketing” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nBBDO Hong Kong, OMD Hong Kong <\/strong>
McDonald\u2019s Hong Kong<\/em>
Back to the Beginning<\/td>\n<\/tr>\n
\"\"<\/td>\nBBDO Hong Kong, WPP Media Hong Kong<\/strong>
MTR Corporation<\/em>
Building the Future Today<\/td>\n<\/tr>\n
\"\"<\/td>\nKREW<\/strong>
Ocean Park Hong Kong<\/em>
Global Celebration of Panda Twins\u2019 First Birthday<\/td>\n<\/tr>\n
\"\"<\/td>\nLeo Hong Kong, Digitas Hong Kong<\/strong>
Cathay Group<\/em>
Standard Chartered Cathay Mastercard – Pave your way to every aspiration<\/td>\n<\/tr>\n
\"\"<\/td>\nNoTwo HK<\/strong>
Samsung Electronics Hong Kong<\/em>
Unfold the Taste of Life<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”13. Best Idea \u2013 Launch\/Rebranding” icon_color=”#c69827″ open_icon_color=”#c69827″ title_last_edited=”off|desktop” admin_label=”13. Best Idea \u2013 Launch\/Rebranding” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nLeo Hong Kong, T&DA <\/strong>
Cathay Group<\/em>
Taking Off Again with Kai Tak<\/td>\n<\/tr>\n
\"\"<\/td>\nNoTwo HK<\/strong>
Samsung Electronics Hong Kong<\/em>
Galaxy AI Brings Us Closer Together<\/td>\n<\/tr>\n
\"\"<\/td>\nOmelette Digital, iProspect Hong Kong, Pontac, Untitled<\/strong>
SHISEIDO HONG KONG<\/em>
ULTIMUNE Full Bloom Beauty Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nOmelette Digital, Omnicom Media, MTR* advertising – JCDecaux Transport<\/strong>
HKTVmall<\/em>
HKTVmall CASHBACK<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Bridge Agency, Starcom, Saatchi & Saatchi<\/strong>
Uni-China Group<\/em>
Nongfu Spring Portfolio Launch<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”14. Best Idea \u2013 Out-Of-Home” icon_color=”#c69827″ open_icon_color=”#c69827″ title_tablet=”14. Best Idea \u2013 Out-Of-Home” title_phone=”14. Best Idea \u2013 Out-Of-Home” title_last_edited=”on|phone” admin_label=”14. Best Idea \u2013 Out-Of-Home” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nHavas Hong Kong <\/strong>
MTR Corporation<\/em>
THE SOUTHSIDE STORYWALL<\/td>\n<\/tr>\n
\"\"<\/td>\nLeo Hong Kong, dentsu Hong Kong<\/strong>
Standard Chartered Bank (Hong Kong)<\/em>
Save to Play, Play to Save<\/td>\n<\/tr>\n
\"\"<\/td>\nLeo Hong Kong, Digitas Hong Kong<\/strong>
Cathay Group, Standard Chartered Bank (Hong Kong)<\/em>
Standard Chartered Cathay Mastercard \u2013 Tokyo Marathon<\/td>\n<\/tr>\n
\"\"<\/td>\nLeo Hong Kong, T&DA<\/strong>
Cathay Group<\/em>
Taking Off Again with Kai Tak<\/td>\n<\/tr>\n
\"\"<\/td>\nTo Be Honest<\/strong>
FWD Life Insurance Company (Bermuda)<\/em>
FWD One & All<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”15. Best Idea \u2013 Partnership\/Sponsorship” icon_color=”#c69827″ open_icon_color=”#c69827″ title_tablet=”15. Best Idea \u2013 Partnership\/Sponsorship” title_phone=”15. Best Idea \u2013 Partnership\/Sponsorship” title_last_edited=”on|desktop” admin_label=”15. Best Idea \u2013 Partnership\/Sponsorship” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nCheil Hong Kong
<\/strong>MTR Corporation<\/em>
Chiikawa Days in MTR: Small Surprises, Big Impact<\/td>\n<\/tr>\n
\"\"<\/td>\nHardchi Creative<\/strong>
Fairwood<\/em>
Fairwood Soft Meal Launch Campaign<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nLeo Hong Kong, Luminous MSL, MSL Hong Kong, Digitas Hong Kong<\/strong>
Cathay Group<\/em>
Nothing Beats Being There<\/td>\n<\/tr>\n
\"\"<\/td>\nMakeItLoud, The Bridge Agency<\/strong>
Merry Balloon<\/em>
Merry Balloon Hong Kong 2025<\/td>\n<\/tr>\n
\"\"<\/td>\nRDS Digital<\/strong>
Nivea (Hong Kong)<\/em>
\u201cC The Brighter You\u201d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”16. Best Idea \u2013 Public Awareness” icon_color=”#c69827″ open_icon_color=”#c69827″ title_tablet=”16. Best Idea \u2013 Public Awareness” title_phone=”16. Best Idea \u2013 Public Awareness” title_last_edited=”on|phone” admin_label=”16. Best Idea \u2013 Public Awareness” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nBBDO Hong Kong, WPP Media Hong Kong <\/strong>
MTR Corporation<\/em>
Building the Future Today<\/td>\n<\/tr>\n
\"\"<\/td>\nHardchi Creative<\/strong>
Fairwood<\/em>
Fairwood Soft Meal Launch Campaign<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nKREW<\/strong>
Ocean Park Hong Kong<\/em>
Global Celebration of Panda Twins\u2019 First Birthday<\/td>\n<\/tr>\n
\"\"<\/td>\nMadlab, The Bridge Agency<\/strong>
Festival Walk<\/em>
BABY MIRROR GO ROUND<\/td>\n<\/tr>\n
\"\"<\/td>\nMSL Hong Kong<\/strong>
HSBC<\/em>
HSBC Credit Card: Red Hot Chef \u2013 Feast of the Year<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”17. Best Idea \u2013 Public Relations” icon_color=”#c69827″ open_icon_color=”#c69827″ title_tablet=”17. Best Idea \u2013 Public Relations” title_phone=”17. Best Idea \u2013 Public Relations” title_last_edited=”on|phone” admin_label=”17. Best Idea \u2013 Public Relations” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\n5ives Communications <\/strong>
Hong Kong Disneyland Resort (HKDL)<\/em>
Hong Kong Disneyland 20th Anniversary \u2013 \u201cThe Most Magical Party of All\u201d<\/td>\n<\/tr>\n
\"\"<\/td>\nBBDO Hong Kong, OMD Hong Kong<\/strong>
Octopus Holdings<\/em>
Octopus GO \u2013 Turning Unseen Convenience into Unignorable Culture<\/td>\n<\/tr>\n
\"\"<\/td>\nMSL Hong Kong<\/strong>
HSBC<\/em>
HSBC Credit Card: Red Hot Chef \u2013 Feast of the Year<\/td>\n<\/tr>\n
\"\"<\/td>\nMSL Hong Kong, Leo Hong Kong<\/strong>
Cathay Group<\/em>
Back to Kai Tak<\/td>\n<\/tr>\n
\"\"<\/td>\nPHD Hong Kong, Howdy Workshop<\/strong>
DFI Retail Group<\/em>
24\/7 Sweetness<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”18. Best Idea \u2013 Social Media” icon_color=”#c69827″ open_icon_color=”#c69827″ title_tablet=”18. Best Idea \u2013 Social Media” title_phone=”18. Best Idea \u2013 Social Media” title_last_edited=”on|phone” admin_label=”18. Best Idea \u2013 Social Media” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nBBDO Hong Kong, WPP Media Hong Kong <\/strong>
MTR Corporation<\/em>
Building the Future Today<\/td>\n<\/tr>\n
\"\"<\/td>\nCMRS Digital Solutions<\/strong>
Fairwood<\/em>
Fairwood Orange<\/td>\n<\/tr>\n
\"\"<\/td>\nHardchi Creative<\/strong>
Fairwood<\/em>
Thick-Cut US Pork Cutlet: The Crispy Taste of Youth<\/td>\n<\/tr>\n
\"\"<\/td>\nProject Doloo<\/strong>
WeWa Card<\/em>
WeWa Plays Big: Pak Pak Pak World Record Challenge<\/td>\n<\/tr>\n
\"\"<\/td>\nSecret Tour (HK)<\/strong>
WeWa Card
From \u201cThreads Admin\u201d to \u201cWaiving the +1\u201d: How WeWa Mastered the Gen Z Play-Earn Loop<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”19. Best Idea \u2013 Sustainability Marketing” icon_color=”#c69827″ open_icon_color=”#c69827″ title_tablet=”19. Best Idea \u2013 Sustainability Marketing” title_phone=”19. Best Idea \u2013 Sustainability Marketing” title_last_edited=”on|phone” admin_label=”19. Best Idea \u2013 Sustainability Marketing” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nLeo Hong Kong, Digitas Hong Kong, MSL Hong Kong <\/strong>
Cathay Cargo<\/em>
We carry them all, big and small<\/td>\n<\/tr>\n
\"\"<\/td>\nMAD Ideas<\/strong>
D\u00b7PARK<\/em>
Gachapon Christmas Carnival @ D\u00b7PARK<\/td>\n<\/tr>\n
\"\"<\/td>\nPoem Communications<\/strong>
The College of Liberal Arts and Social Sciences at CityUHK<\/em>
FASHION TO RECONNECT: A Tale of Two Style Capitals<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”20. Best Idea \u2013 Video” icon_color=”#c69827″ open_icon_color=”#c69827″ title_tablet=”20. Best Idea \u2013 Video” title_phone=”20. Best Idea \u2013 Video” title_last_edited=”on|phone” admin_label=”20. Best Idea \u2013 Video” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nBBDO Hong Kong, OMD Hong Kong <\/strong>
McDonald\u2019s Hong Kong<\/em>
Back to the Beginning<\/td>\n<\/tr>\n
\"\"<\/td>\nBBDO Hong Kong, WPP Media Hong Kong<\/strong>
MTR Corporation<\/em>
Building the Future Today<\/td>\n<\/tr>\n
\"\"<\/td>\nBYFA Consultancy<\/strong>
Hang Seng Bank<\/em>
Hang Seng Anti-Fraud Band<\/td>\n<\/tr>\n
\"\"<\/td>\nLeo Hong Kong, Digitas Hong Kong, MSL Hong Kong<\/strong>
Cathay Cargo<\/em>
We carry them all, big and small<\/td>\n<\/tr>\n
\"\"<\/td>\nNoTwo HK<\/strong>
Samsung Electronics Hong Kong<\/em>
Galaxy AI Brings Us Closer Together<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”21. Best Idea \u2013 Viral Marketing” icon_color=”#c69827″ open_icon_color=”#c69827″ title_tablet=”21. Best Idea \u2013 Viral Marketing” title_phone=”21. Best Idea \u2013 Viral Marketing” title_last_edited=”on|phone” admin_label=”21. Best Idea \u2013 Viral Marketing” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nHardchi Creative <\/strong>
Fairwood<\/em>
Thick-Cut US Pork Cutlet: The Crispy Taste of Youth<\/td>\n<\/tr>\n
\"\"<\/td>\nMakeItLoud, The Bridge Agency<\/strong>
Merry Balloon<\/em>
Merry Balloon Hong Kong 2025<\/td>\n<\/tr>\n
<\/td>\nNoTwo HK<\/strong>
Samsung Electronics Hong Kong<\/em>
Galaxy AI Brings Us Closer Together<\/td>\n<\/tr>\n
\"\"<\/td>\nOgilvy<\/strong>
Hong Kong Tourism Board<\/em>
Hong Kong Halloween \u2013 Dress Up! Show Up!<\/td>\n<\/tr>\n
\"\"<\/td>\nWPP Media, Special Group, Omelette\u00a0<\/strong>
Uber Taxi<\/em>
Skip The Kung Fu 2.0\u200b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”22. Best Use of Budget” icon_color=”#c69827″ open_icon_color=”#c69827″ title_tablet=”22. Best Use of Budget” title_phone=”22. Best Use of Budget” title_last_edited=”on|phone” admin_label=”22. Best Use of Budget” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nCMRS Digital Solutions <\/strong>
\nFairwood<\/em>
\nFairwood Orange<\/td>\n<\/tr>\n
<\/td>\nHavas Hong Kong<\/strong>
\nMother\u2019s Choice<\/em>
\nMother\u2019s Choice \u2013 Reasons to Foster: \u201cWorth it\u201d campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nOMD Hong Kong, The Society, Feverworks<\/strong>
\nWellcome<\/em>
\nWellcome Everyday Value 2025<\/td>\n<\/tr>\n
<\/td>\nsunfullshine, Wavemaker<\/strong>
\nAXA Hong Kong & Macau<\/em>
\nAXA Protecting Every Step of Your Life \u2013 Welcome to the GEN I!<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Puzzle Marketing and PR<\/strong>
\nHang Seng Bank<\/em>
\nNew Gen CEO Incubation Programme 2025<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”23. Best Use of Content” icon_color=”#c69827″ open_icon_color=”#c69827″ title_tablet=”23. Best Use of Content” title_phone=”23. Best Use of Content” title_last_edited=”on|phone” admin_label=”23. Best Use of Content” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nAMAZ, The Bridge Agency <\/strong>
Festival Walk<\/em>
Chill Guy . Chill Walk Pop-up Store<\/td>\n<\/tr>\n
\"\"<\/td>\nBBDO Hong Kong, OMD Hong Kong<\/strong>
McDonald\u2019s Hong Kong<\/em>
Back to the Beginning<\/td>\n<\/tr>\n
\"\"<\/td>\nBBDO Hong Kong, WPP Media Hong Kong<\/strong>
MTR Corporation<\/em>
Building the Future Today<\/td>\n<\/tr>\n
\"\"<\/td>\nMSL Hong Kong, Leo Hong Kong<\/strong>
Cathay Group<\/em>
Back to Kai Tak<\/td>\n<\/tr>\n
\"\"<\/td>\nNoTwo HK<\/strong>
Samsung Electronics Hong Kong<\/em>
Galaxy AI Brings Us Closer Together<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”24. Best Use of Customer Acquisition” icon_color=”#c69827″ open_icon_color=”#c69827″ title_tablet=”24. Best Use of Customer Acquisition” title_phone=”24. Best Use of Customer Acquisition” title_last_edited=”on|phone” admin_label=”24. Best Use of Customer Acquisition” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}” title__hover_enabled=”off|desktop”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nAsiaPac Net Media <\/strong>
ZA Bank<\/em>
StockBack x ZA Card: Spend & Get Your Stock<\/td>\n<\/tr>\n
\"\"<\/td>\nDigiSalad\u00a0<\/strong>
Abbott Laboratories<\/em>
Abbott CRM-Powered Loyalty Platform & Website Development<\/td>\n<\/tr>\n
\"\"<\/td>\nDigiSalad<\/strong>
Bupa (Asia)<\/em>
Together For Your Health \u2013 Blua Health AI-powered Loyalty Mobile App<\/td>\n<\/tr>\n
\"\"<\/td>\nHillygo Communications<\/strong>
Po Chai Pills, Li Chung Shing Tong<\/em>
Boss Koo\u2019s Choice \u2013 Po Chai Pills Sachet<\/td>\n<\/tr>\n
\"\"<\/td>\nWPP Media<\/strong>
Hang Seng Bank<\/em>
Hang Seng Wealth Management Solution Empower Every Chief Family Officer \u200b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”25. Best Use of Customer Retention” icon_color=”#c69827″ open_icon_color=”#c69827″ title_tablet=”25. Best Use of Customer Retention” title_phone=”25. Best Use of Customer Retention” title_last_edited=”on|phone” admin_label=”25. Best Use of Customer Retention ” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}” title__hover_enabled=”off|desktop”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nDigiSalad\u00a0<\/strong>
Abbott Laboratories<\/em>
Abbott CRM-Powered Loyalty Platform & Website Development<\/td>\n<\/tr>\n
\"\"<\/td>\nDigiSalad\u00a0<\/strong>
Bupa (Asia)<\/em>
Together For Your Health \u2013 Blua Health AI-powered Loyalty Mobile App<\/td>\n<\/tr>\n
\"\"<\/td>\nLeo Hong Kong, Digitas Hong Kong<\/strong>
Cathay<\/em>
Rewards in the Air Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Bread Digital<\/strong>
Hang Seng Bank<\/em>
HASE Power Up Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Puzzle Marketing and PR<\/strong>
Hang Seng Bank<\/em>
New Gen CEO Incubation Programme 2025<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”26. Best Use of Data\/Insights” icon_color=”#c69827″ open_icon_color=”#c69827″ title_tablet=”26. Best Use of Data\/Insights” title_phone=”26. Best Use of Data\/Insights” title_last_edited=”on|phone” admin_label=”26. Best Use of Data\/Insights” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nBBDO Hong Kong, OMD Hong Kong <\/strong>
Octopus Holdings<\/em>
Octopus GO \u2013 Turning Unseen Convenience into Unignorable Culture<\/td>\n<\/tr>\n
\"\"<\/td>\ndentsu X, Teads<\/strong>
Asahi Beer Asia<\/em>
Asahi Dry Crystal: The Attention Revolution<\/td>\n<\/tr>\n
\"\"<\/td>\nDigitas Hong Kong<\/strong>
Cathay Pacific<\/em>
Future-Ready Marketing: Flying Smarter with Data & Intelligence<\/td>\n<\/tr>\n
\"\"<\/td>\niProspect Hong Kong, Omelette Digital, Pontac, Untitled<\/strong>
SHISEIDO HONG KONG<\/em>
ULTIMUNE Full Bloom Beauty Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nWPP Media, Cheil Pengtai<\/strong>
Promise Finance<\/em>
Promise Always-On Acquisition Campaign\u200b\u200b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”27. Best Use of Digital Solution” icon_color=”#c69827″ open_icon_color=”#c69827″ title_tablet=”27. Best Use of Digital Solution” title_phone=”27. Best Use of Digital Solution” title_last_edited=”on|phone” admin_label=”27. Best Use of Digital Solution” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\ndentsu Hong Kong, Hungry Digital <\/strong>
Standard Chartered Bank (Hong Kong)<\/em>
Salary Intelligence \u2013 Bonus Saver Performance Engine<\/td>\n<\/tr>\n
\"\"<\/td>\nDigiSalad<\/strong>
Bupa (Asia)<\/em>
Together For Your Health \u2013 Blua Health AI-powered Loyalty Mobile App<\/td>\n<\/tr>\n
\"\"<\/td>\nDigitas Hong Kong<\/strong>
Cathay<\/em>
Cathay Connected Identity: From First\u2011Party Data to Full\u2011Ecosystem Growth<\/td>\n<\/tr>\n
\"\"<\/td>\nDigitas Hong Kong<\/strong>
Cathay Pacific<\/em>
Future-Ready Marketing: Flying Smarter with Data & Intelligence<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Trade Desk, WPP Media<\/strong>
The Coca Cola Company<\/em>
The Coca-Cola \u201cCoke with Meal\u201d campaign<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”28. Best Use of Gamification” icon_color=”#c69827″ open_icon_color=”#c69827″ title_tablet=”28. Best Use of Gamification” title_phone=”28. Best Use of Gamification” title_last_edited=”on|phone” admin_label=”28. Best Use of Gamification” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nCymballe <\/strong>
Citygate Outlets<\/em>
Citygate Outlets x BIG HUGS \u201cSPARKTACULAR Christmas\u201d<\/td>\n<\/tr>\n
\"\"<\/td>\nDigiSalad\u00a0<\/strong>
Bupa (Asia)<\/em>
Together For Your Health \u2013 Blua Health AI-powered Loyalty Mobile App<\/td>\n<\/tr>\n
\"\"<\/td>\nHungry Digital<\/strong>
Bank of China (Hong Kong)<\/em>
BOCHK \u201cConnect Wealth Beats\u201d Branding Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nNeonet Creative and Production, Fame Union International Holding<\/strong>
Central Market, Chinachem Group, NBA Hong Kong Operations<\/em>
Central Market x NBA \u201cGame On! @Central Playground\u201d<\/td>\n<\/tr>\n
\"\"<\/td>\nProject Doloo<\/strong>
WeWa Card<\/em>
WeWa Plays Big: Pak Pak Pak World Record Challenge<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”29. Best Use of Immersive Technology” icon_color=”#c69827″ open_icon_color=”#c69827″ title_tablet=”29. Best Use of Immersive Technology” title_phone=”29. Best Use of Immersive Technology” title_last_edited=”on|phone” admin_label=”29. Best Use of Immersive Technology” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nCymballe <\/strong>
Citygate Outlets<\/em>
Citygate Outlets x BIG HUGS \u201cSPARKTACULAR Christmas\u201d<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nDigiSalad\u00a0<\/strong>
Bupa (Asia)<\/em>
Together For Your Health \u2013 Blua Health AI-powered Loyalty Mobile App<\/td>\n<\/tr>\n
\"\"<\/td>\nHungry Digital<\/strong>
Bank of China (Hong Kong)<\/em>
BOCHK \u201cConnect Wealth Beats\u201d Branding Campaign<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”30. Best Use of Influencer” icon_color=”#c69827″ open_icon_color=”#c69827″ title_tablet=”30. Best Use of Influencer” title_phone=”30. Best Use of Influencer” title_last_edited=”on|phone” admin_label=”30. Best Use of Influencer” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nBBDO Hong Kong, WPP Media Hong Kong <\/strong>
MTR Corporation<\/em>
Building the Future Today<\/td>\n<\/tr>\n
\"\"<\/td>\nNoTwo HK<\/strong>
Samsung Electronics Hong Kong<\/em>
Galaxy AI Brings Us Closer Together<\/td>\n<\/tr>\n
\"\"<\/td>\nOgilvy<\/strong>
Hong Kong Tourism Board<\/em>
Hong Kong Halloween \u2013 Dress Up! Show Up!<\/td>\n<\/tr>\n
\"\"<\/td>\nPublicis, Wavemaker<\/strong>
AXA Hong Kong & Macau<\/em>
Fear no challenge Protect what matters<\/td>\n<\/tr>\n
\"\"<\/td>\nRDS Digital, GAIA Communications<\/strong>
AlipayHK x Ant Bank<\/em>
AlipayHK x Ant Bank 2024 Branding Campaign<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”31. Best Use of Integrated Media” icon_color=”#c69827″ open_icon_color=”#c69827″ title_tablet=”31. Best Use of Integrated Media” title_phone=”31. Best Use of Integrated Media” title_last_edited=”on|phone” admin_label=”31. Best Use of Integrated Media” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nAssembly <\/strong>
Nike HK<\/em>
Race Attack<\/td>\n<\/tr>\n
\"\"<\/td>\nBBDO Hong Kong, OMD Hong Kong<\/strong>
McDonald\u2019s Hong Kong<\/em>
Back to the Beginning<\/td>\n<\/tr>\n
\"\"<\/td>\nDigitas Hong Kong, Leo Hong Kong, MSL Hong Kong<\/strong>
Cathay Group<\/em>
Nothing Beats Being There<\/td>\n<\/tr>\n
\"\"<\/td>\nNoTwo HK<\/strong>
Samsung Electronics Hong Kong<\/em>
Galaxy AI Brings Us Closer Together<\/td>\n<\/tr>\n
\"\"<\/td>\nWPP Media, Special Group, Omelette\u00a0<\/strong>
Uber Taxi<\/em>
Skip The Kung Fu 2.0\u200b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”32. Best Use of Martech” icon_color=”#c69827″ open_icon_color=”#c69827″ title_tablet=”32. Best Use of Martech” title_phone=”32. Best Use of Martech” title_last_edited=”on|phone” admin_label=”32. Best Use of Martech” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nCarat Hong Kong <\/strong>
Hong Kong Tourism Board<\/em>
From Pride to Pride: Hong Kong Rugby 7<\/td>\n<\/tr>\n
\"\"<\/td>\ndentsu Hong Kong, Accenture Song, Adzymic<\/strong>
Standard Chartered Bank (Hong Kong)<\/em>
Standard Chartered \u201cFLY MOMENTS\u201d Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\niProspect Hong Kong<\/strong>
Mentholatum (Asia Pacific)<\/em>
Little Nurse is in the AI-R \u2013 eShop campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nSecret Tour (HK)<\/strong>
Welend<\/em>
Embrace Your Race Against Time<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”33. Best Use of Omnichannel” icon_color=”#c69827″ open_icon_color=”#c69827″ title_tablet=”33. Best Use of Omnichannel” title_phone=”33. Best Use of Omnichannel” title_last_edited=”on|phone” admin_label=”33. Best Use of Omnichannel” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nAssembly <\/strong>
Nike HK<\/em>
Race Attack<\/td>\n<\/tr>\n
\"\"<\/td>\nCarat Hong Kong<\/strong>
Hong Kong Tourism Board<\/em>
Remix of Flavours<\/td>\n<\/tr>\n
\"\"<\/td>\ndentsu Hong Kong, Leo Hong Kong, MSL Hong Kong, Accenture Song<\/strong>
Standard Chartered Bank (Hong Kong)<\/em>
SC Invest \u2013 Time for What Truly Matters<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Bread Digital<\/strong>
Ocean Park Hong Kong<\/em>
Ocean Park Halloween Fest 2025: The Cursed Collection \u2013 Everything taken demands a soul<\/td>\n<\/tr>\n
\"\"<\/td>\nWPP Media<\/strong>
Cartier<\/em>
Cartier OmniPresence Digital-to-Door\u200b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”34. Best Use of Out-Of-Home” icon_color=”#c69827″ open_icon_color=”#c69827″ title_tablet=”34. Best Use of Out-Of-Home” title_phone=”34. Best Use of Out-Of-Home” title_last_edited=”on|phone” admin_label=”34. Best Use of Out-Of-Home” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nBravo Media<\/strong>
United Asia Finance<\/em>
\u201cGo big, go UA. The largest in Hong Kong.\u201d<\/td>\n<\/tr>\n
\"\"<\/td>\nLeo Hong Kong, Digitas Hong Kong<\/strong>
Cathay Group, Standard Chartered Bank (Hong Kong)<\/em>
Standard Chartered Cathay Mastercard \u2013 Tokyo Marathon<\/td>\n<\/tr>\n
\"\"<\/td>\nLeo Hong Kong, T&DA<\/strong>
Cathay Group<\/em>
Taking Off Again with Kai Tak<\/td>\n<\/tr>\n
\"\"<\/td>\nOmelette Digital<\/strong>
Uber Hong Kong<\/em>
11 Years, Always By Your Side<\/td>\n<\/tr>\n
\"\"<\/td>\nOmelette Digital, MTR* advertising – JCDecaux Transport<\/strong>
HKTVmall<\/em>
HKTVmall CASHBACK<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”35. Best Use of Performance Marketing” icon_color=”#c69827″ open_icon_color=”#c69827″ title_tablet=”35. Best Use of Performance Marketing” title_phone=”35. Best Use of Performance Marketing” title_last_edited=”on|phone” admin_label=”35. Best Use of Performance Marketing” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nDigiSalad\u00a0<\/strong>
Abbott Laboratories<\/em>
Abbott CRM-Powered Loyalty Platform & Website Development<\/td>\n<\/tr>\n
\"\"<\/td>\nDigitas Hong Kong<\/strong>
Cathay<\/em>
Cathay Connected Identity: From First\u2011Party Data to Full\u2011Ecosystem Growth<\/td>\n<\/tr>\n
\"\"<\/td>\nWPP Media<\/strong>
Hang Seng Bank<\/em>
Hang Seng Preferred Banking \u2013 Plan Smart! Maximise Every Dollar of Your Salary \u200b\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nWPP Media<\/strong>
Hang Seng Bank<\/em>
Hang Seng Wealth Management Solution Empower Every Chief Family Officer \u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nWPP Media, Cheil Pengtai<\/strong>
Promise Finance<\/em>
Promise Always-On Acquisition Campaign\u200b\u200b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”36. Best Use of Programmatic” icon_color=”#c69827″ open_icon_color=”#c69827″ title_tablet=”36. Best Use of Programmatic” title_phone=”36. Best Use of Programmatic” title_last_edited=”on|desktop” admin_label=”36. Best Use of Programmatic” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nAsiaPac Net Media <\/strong>
Invesco<\/em>
Invesco QQQ ETF Hong Kong Cross-Listing Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\ndentsu X, Teads<\/strong>
Asahi Beer Asia<\/em>
Asahi Dry Crystal: The Attention Revolution<\/td>\n<\/tr>\n
\"\"<\/td>\nDigitas Hong Kong, APX Exchange<\/strong>
Cathay Pacific<\/em>
Future-Ready Marketing: Flying Smarter with Data & Intelligence<\/td>\n<\/tr>\n
\"\"<\/td>\niProspect Hong Kong, Omelette Digital, Pontac, Untitled, The Trade Desk<\/strong>
SHISEIDO HONG KONG<\/em>
ULTIMUNE Full Bloom Beauty Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nWPP Media, Cheil Pengtai<\/strong><\/strong>
Promise Finance<\/em>
Promise Always-On Acquisition Campaign\u200b\u200b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”37. Best Use of Smart Search Strategy” icon_color=”#c69827″ open_icon_color=”#c69827″ title_tablet=”37. Best Use of Smart Search Strategy” title_phone=”37. Best Use of Smart Search Strategy” title_last_edited=”on|desktop” admin_label=”37. Best Use of Smart Search Strategy” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}” title__hover_enabled=”off|desktop”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nHavas Hong Kong <\/strong>
A Bathing Ape (BAPE)<\/em>
Search as Cultural Amplifier: From Hype to Heart. Bathing Ape\u2019s Search-Led Revival Among Gen Z<\/td>\n<\/tr>\n
\"\"<\/td>\niProspect Hong Kong<\/strong>
Mentholatum (Asia Pacific)<\/em>
Little Nurse is in the AI-R \u2013 eShop campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nWPP Media<\/strong>
UA Finance<\/em>
UA Finance 0% interest rate campaign \u200b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”38. Best Use of Social Media” icon_color=”#c69827″ open_icon_color=”#c69827″ title_tablet=”38. Best Use of Social Media” title_phone=”38. Best Use of Social Media” title_last_edited=”on|phone” admin_label=”38. Best Use of Social Media” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nBBDO Hong Kong, WPP Media Hong Kong <\/strong>
MTR Corporation<\/em>
Building the Future Today<\/td>\n<\/tr>\n
\"\"<\/td>\nProject Doloo<\/strong>
WeWa Card<\/em>
WeWa Plays Big: Pak Pak Pak World Record Challenge<\/td>\n<\/tr>\n
\"\"<\/td>\nSecret Tour (HK)<\/strong>
WeWa Card<\/em>
From \u201cThreads Admin\u201d to \u201cWaiving the +1\u201d: How WeWa Mastered the Gen Z Play-Earn Loop<\/td>\n<\/tr>\n
\"\"<\/td>\nTo Be Honest, Wavemaker<\/strong>
PrimeCredit<\/em>
The Ultimate Emergency Contact<\/td>\n<\/tr>\n
\"\"<\/td>\nZenith HK, APX Exchange<\/strong>
Hong Kong Disneyland<\/em>
Hong Kong Disneyland 20th Anniversary \u2013 \u201cThe Most Magical Party of All\u201d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”39. Best Use of User-Generated Content” icon_color=”#c69827″ open_icon_color=”#c69827″ title_tablet=”39. Best Use of User-Generated Content” title_phone=”39. Best Use of User-Generated Content” title_last_edited=”on|phone” admin_label=”39. Best Use of User-Generated Content” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nBBDO Hong Kong, OMD Hong Kong <\/strong>
Octopus Holdings<\/em>
Octopus GO \u2013 Turning Unseen Convenience into Unignorable Culture<\/td>\n<\/tr>\n
\"\"<\/td>\nMakeItLoud, The Bridge Agency<\/strong>
Merry Balloon<\/em>
Merry Balloon Hong Kong 2025<\/td>\n<\/tr>\n
\"\"<\/td>\nPS Workshop<\/strong>
Coca-Cola China<\/em>
Share a Coke, who will you share a Coke with?<\/td>\n<\/tr>\n
\"\"<\/td>\nZenith HK, APX Exchange<\/strong>
Hong Kong Disneyland<\/em>
Hong Kong Disneyland 20th Anniversary \u2013 \u201cThe Most Magical Party of All\u201d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”40. Best Use of Venue” icon_color=”#c69827″ open_icon_color=”#c69827″ title_tablet=”40. Best Use of Venue” title_phone=”40. Best Use of Venue” title_last_edited=”on|phone” admin_label=”40. Best Use of Venue” _builder_version=”4.27.0″ title_text_color=”#000000″ title_font=”|700|||||||” body_text_color=”#000000″ body_line_height=”1.4em” max_width=”1060px” module_alignment=”center” body_font_size_tablet=”” body_font_size_phone=”12px” body_font_size_last_edited=”on|phone” z_index_tablet=”500″ custom_css_main_element=”img {|| vertical-align: middle;||}||||.details{|| \tdisplay: inline|| || }” custom_css_toggle_content=”.et_pb_toggle_content{|| \tdisplay: inline||}” title_text_shadow_horizontal_length_tablet=”0px” title_text_shadow_vertical_length_tablet=”0px” title_text_shadow_blur_strength_tablet=”1px” closed_title_text_shadow_horizontal_length_tablet=”0px” closed_title_text_shadow_vertical_length_tablet=”0px” closed_title_text_shadow_blur_strength_tablet=”1px” body_text_shadow_horizontal_length_tablet=”0px” body_text_shadow_vertical_length_tablet=”0px” body_text_shadow_blur_strength_tablet=”1px” body_link_text_shadow_horizontal_length_tablet=”0px” body_link_text_shadow_vertical_length_tablet=”0px” body_link_text_shadow_blur_strength_tablet=”1px” body_ul_text_shadow_horizontal_length_tablet=”0px” body_ul_text_shadow_vertical_length_tablet=”0px” body_ul_text_shadow_blur_strength_tablet=”1px” body_ol_text_shadow_horizontal_length_tablet=”0px” body_ol_text_shadow_vertical_length_tablet=”0px” body_ol_text_shadow_blur_strength_tablet=”1px” body_quote_text_shadow_horizontal_length_tablet=”0px” body_quote_text_shadow_vertical_length_tablet=”0px” body_quote_text_shadow_blur_strength_tablet=”1px” box_shadow_horizontal_tablet=”0px” box_shadow_vertical_tablet=”0px” box_shadow_blur_tablet=”40px” box_shadow_spread_tablet=”0px” text_shadow_horizontal_length_tablet=”0px” text_shadow_vertical_length_tablet=”0px” text_shadow_blur_strength_tablet=”1px” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nCheil Hong Kong
<\/strong>MTR Corporation<\/em>
Chiikawa Days in MTR: Small Surprises, Big Impact<\/td>\n<\/tr>\n
\"\"<\/td>\nLeo Hong Kong, Luminous MSL, MSL Hong Kong, Digitas Hong Kong<\/strong>
Cathay Group<\/em>
Nothing Beats Being There<\/td>\n<\/tr>\n
\"\"<\/td>\nMSL Hong Kong<\/strong>
HSBC<\/em>
HSBC Credit Card: Red Hot Chef \u2013 Feast of the Year<\/td>\n<\/tr>\n
\"\"<\/td>\nNeonet Creative and Production, Fame Union International Holding<\/strong>
Central Market, Chinachem Group, NBA Hong Kong Operations<\/em>
Central Market x NBA \u201cGame On! @Central Playground\u201d<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Bread Digital<\/strong>
Hang Seng Bank<\/em>
HASE Golden Wonderland<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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