[et_pb_section fb_built=”1″ _builder_version=”4.7.5″ global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width_phone=”50px” max_width_phone=”1280px” z_index_tablet=”500″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Entry Submission” module_id=”why” _builder_version=”4.14.7″ text_font=”||||||||” text_text_color=”#000000″ text_letter_spacing=”1px” text_line_height=”1.6em” header_font=”||||||||” header_2_font=”|||on|||||” header_2_text_align=”left” header_2_text_color=”#c69827″ header_2_font_size=”45px” header_2_line_height=”1.2em” header_3_font=”|600|||||||” header_3_text_color=”#015880″ background_layout=”dark” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” module_alignment=”center” custom_margin=”|||” custom_padding=”|||” text_line_height_tablet=”” text_line_height_phone=”” text_line_height_last_edited=”on|tablet” header_2_font_size_tablet=”35px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”” header_3_font_size_phone=”1rem” header_3_font_size_last_edited=”on|phone” header_3_line_height_tablet=”” header_3_line_height_phone=”1.6em” header_3_line_height_last_edited=”on|phone” z_index_tablet=”500″ saved_tabs=”all” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_toggle title=”How to Enter?” admin_label=”How to Enter?” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Submitting your entries for the MARKies Awards<\/strong> is simple and completely online. The entry submission deadline is\u00a0 Wednesday, 24 January 2024.<\/p>\n To ensure that your entries are submitted successfully and are given the attention they deserve, here are a few items to take note of when preparing your entries.<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Submission Deadline” admin_label=”Submission Deadline” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Wednesday 24 January 2024<\/strong><\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Judging Criteria (CREATIVE IDEA CATEGORIES)” admin_label=”Judging Criteria (CREATIVE IDEA CATEGORIES)” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n IDEA (45% of total score) (max. 500 words)<\/strong> Recommended information:<\/p>\n <\/p>\n STRATEGY (30% of total score) (max. 500 words)<\/strong> Recommended information:<\/p>\n <\/p>\n EXECUTION (20% of total score) (max. 500 words)<\/strong> Recommended information:<\/p>\n <\/p>\n RESULTS (5% of total score) (max. 500 words)<\/strong> [\/et_pb_toggle][et_pb_toggle title=”Judging Criteria (MEDIA USAGE CATEGORIES )” admin_label=”Judging Criteria (MEDIA USAGE CATEGORIES )” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n IDEA (10% of total score) (max. 500 words)<\/strong> Recommended information:<\/p>\n <\/p>\n STRATEGY (20% of total score) (max. 500 words)<\/strong> Recommended information:<\/p>\n <\/p>\n EXECUTION (30% of total score) (max. 500 words)<\/strong> Recommended information:<\/p>\n <\/p>\n RESULTS (40% of total score) (max. 500 words)<\/strong> [\/et_pb_toggle][et_pb_toggle title=”Judging Criteria (People Categories: For categories 42- 44 )” disabled_on=”on|on|on” admin_label=”Judging Criteria (People Categories: For categories 36 – 39 )” _builder_version=”4.7.5″ _module_preset=”default” disabled=”on” global_colors_info=”{}”]Please write a maximum 2,000 words (total) including evidence to support and address each of the specific category criteria bullet points outlined in the category’s description. Please ensure all areas mentioned are covered within your submission as the jury will be looking for these details. Each bullet point will hold a maximum potential value of 10 points.[\/et_pb_toggle][et_pb_toggle title=”Eligibility” admin_label=”Eligibility” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Fees and Payment” admin_label=”Fees and Payment” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n Entry Fee: <\/strong>AUD329 per entry <\/strong><\/p>\n Payment methods:<\/strong> [\/et_pb_toggle][et_pb_toggle title=”Terms & Conditions” admin_label=”Terms & Conditions” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_toggle][et_pb_toggle title=”Important” admin_label=”Important” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n [\/et_pb_toggle][et_pb_accordion disabled_on=”on|on|on” admin_label=”How to enter 2021″ _builder_version=”4.7.5″ disabled=”on” global_colors_info=”{}”][et_pb_accordion_item title=”How to Enter?” open=”on” _builder_version=”4.7.5″ global_colors_info=”{}”]<\/p>\n Submitting your entries for the MARKies Awards<\/strong> is simple and completely online. The entry submission deadline is Friday 9 April 2021<\/strong> at 23:59hrs<\/strong>.<\/p>\n To ensure that your entries are submitted successfully and are given the attention they deserve, here are a few items to take note of when preparing your entries.<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Submission Deadline” _builder_version=”4.7.5″ global_colors_info=”{}” open=”off”]<\/p>\n Friday 9 April 2021, 23:59hrs<\/strong><\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Eligibility” _builder_version=”4.7.5″ global_colors_info=”{}” open=”off”]<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Judging Criteria (Creative Idea Categories)” _builder_version=”4.7.5″ global_colors_info=”{}” open=”off”]<\/p>\n Your entry will be evaluated on the following four key areas:<\/p>\n IDEA (45% of total score) (max. 500 words)<\/strong><\/p>\n Illustrate the thought process and inspiration behind the idea, and how the idea formed the centre piece of your marketing or advertising campaign \/ initiative \/ programme. Elaborate on any creative challenges you were faced with, the target audience and key competitors you were up against that made your idea stand out.<\/p>\n Recommended information: <\/p>\n STRATEGY (30% of total score) (max. 500 words)<\/strong><\/p>\n Outline the strategic approach undertaken to bring your idea to life. Demonstrate the imaginative, resourceful, and creative formula you had planned to use to execute the creative idea and campaign.<\/p>\n Recommended information: <\/p>\n EXECUTION (20% of total score) (max. 500 words)<\/strong><\/p>\n Describe how your creative idea was implemented, the mediums used, and the roles of the different tactics employed. If applicable, illustrate how you managed to combine various elements of your campaign to achieve a bigger marketing goal or add to a broader campaign timeline.<\/p>\n Recommended information: <\/p>\n RESULTS (5% of total score) (max. 500 words)<\/strong><\/p>\n Elaborate on the outcome of the campaign and bottom-line impact. Demonstrate clear evidence \/ metrics that made your idea stand out and delivered your challenge.<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Judging Criteria (Media Usage Categories)” _builder_version=”4.7.5″ global_colors_info=”{}” open=”off”]<\/p>\n Your entry will be evaluated on the following four key areas:<\/p>\n IDEA (10% of total score) (max. 500 words)<\/strong><\/p>\n Describe the media challenge, context, and thought process behind the idea of your marketing or advertising media campaign. Elaborate on any creative challenges you were faced with, the target audience and key competitors you were up against that eventually helped to form your idea.<\/p>\n Recommended information: <\/p>\n STRATEGY (20% of total score) (max. 500 words)<\/strong><\/p>\n Outline the strategic approach undertaken to choose specific media that would bring your idea to life effectively. Demonstrate the formula and understanding of marketing mediums you used to execute the creative idea and campaign across your intended media channel(s).<\/p>\n Recommended information: <\/p>\n EXECUTION (30% of total score) (max. 500 words)<\/strong><\/p>\n Describe how your use of media was executed and how you carried out the execution across your selected media channel(s). If applicable, illustrate how you managed to combine various elements of your campaign to achieve a bigger marketing goal or add to a broader campaign timeline.<\/p>\n Recommended information: <\/p>\n RESULTS (40% of total score) (max. 500 words)<\/strong><\/p>\n Elaborate on the outcome of the campaign and bottom-line impact. Demonstrate clear evidence \/ metrics that made your idea stand out and delivered your challenge. Show proof of how you worked with your initial budget to deliver a return on investment that delivered the results you had sought to accumulate.<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Judging Criteria (People Categories )” _builder_version=”4.7.5″ global_colors_info=”{}” open=”off”]<\/p>\n Please write a maximum 2,000 words (total) including evidence to support and address each of the specific category criteria bullet points outlined in the category’s description. Please ensure all areas mentioned are covered within your submission as the jury will be looking for these details. Each bullet point will hold a maximum potential value of 10 points.<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Fees & Payment” _builder_version=”4.7.5″ global_colors_info=”{}” open=”off”]<\/p>\n Standard entry fee:<\/strong> Late entry fee:<\/strong> Payment methods: 7% Goods and Services Tax is applicable to all Singapore registered companies. The prices shown are BEFORE the 7% GST<\/p>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Terms and Conditions” _builder_version=”4.7.5″ global_colors_info=”{}” open=”off”]<\/p>\n Finalists are required to be present at the awards gala dinner to find out the results of the competition and to receive their trophy\/trophies for the category\/categories that they been conferred a winning title (Eg. Gold, Silver, Bronze, Overall Winner). Should the finalists not be able to attend the awards gala dinner, an appointed representative must be present on their behalf.<\/p>\n<\/li>\n [\/et_pb_accordion_item][et_pb_accordion_item title=”Important” _builder_version=”4.7.5″ global_colors_info=”{}” open=”off”]<\/p>\n [\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ disabled_on=”off|off|off” _builder_version=”4.7.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.7.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9hdHRhY2htZW50Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NjE5In19@” url_new_window=”on” button_text=”Download Entry Form” button_alignment=”center” _builder_version=”4.14.7″ _dynamic_attributes=”button_url” _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ 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Illustrate the thought process and inspiration behind the idea, and how the idea formed the centre piece of your marketing or advertising campaign \/ initiative \/ programme. Elaborate on any creative challenges you were faced with, the target audience and key competitors you were up against that made your idea stand out.<\/p>\n\n
Outline the strategic approach undertaken to bring your idea to life. Demonstrate the imaginative, resourceful, and creative formula you had planned to use to execute the creative idea and campaign.<\/p>\n\n
Describe how your creative idea was implemented, the mediums used, and the roles of the different tactics employed. If applicable, illustrate how you managed to combine various elements of your campaign to achieve a bigger marketing goal or add to a broader campaign timeline.<\/p>\n\n
Elaborate on the outcome of the campaign and bottom-line impact. Demonstrate clear evidence \/ metrics that made your idea stand out and delivered your challenge.<\/p>\n
Describe the media challenge, context, and thought process behind the idea of your marketing or advertising media campaign. Elaborate on any creative challenges you were faced with, the target audience and key competitors you were up against that eventually helped to form your idea.<\/p>\n\n
Outline the strategic approach undertaken to choose specific media that would bring your idea to life effectively. Demonstrate the formula and understanding of marketing mediums you used to execute the creative idea and campaign across your intended media channel(s).<\/p>\n\n
Describe how your use of media was executed and how you carried out the execution across your selected media channel(s). If applicable, illustrate how you managed to combine various elements of your campaign to achieve a bigger marketing goal or add to a broader campaign timeline.<\/p>\n\n
Elaborate on the outcome of the campaign and bottom-line impact. Demonstrate clear evidence \/ metrics that made your idea stand out and delivered your challenge. Show proof of how you worked with your initial budget to deliver a return on investment that delivered the results you had sought to accumulate.<\/p>\n\n
Credit card (Visa, MasterCard, AMEX). All entries are non-refundable.<\/p>\n\n
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\n
\n
\u2022 Start date
\u2022 End date
\u2022 Key objectives
\u2022 Target audience
\u2022 Key competitors
\u2022 Budget provided
\u2022 Creative idea<\/p>\n
\u2022 Core strategic thought
\u2022 Creative expression
\u2022 Creative rationale
\u2022 Intended media channel(s)<\/p>\n
\u2022 Executive plan
\u2022 Execution strategy
\u2022 Execution timeline<\/p>\n
\u2022 Start date
\u2022 End date
\u2022 Key objectives
\u2022 Target audience
\u2022 Key competitors
\u2022 Budget provided
\u2022 Creative idea<\/p>\n
\u2022 Core strategic thought
\u2022 Creative expression
\u2022 Creative rationale
\u2022 Intended media channel(s)<\/p>\n
\u2022 Executive plan
\u2022 Execution strategy
\u2022 Execution timeline
\u2022 Channels used<\/p>\n
SGD 365 per entry <\/strong>(valid until Friday 9 April 2021)<\/p>\n
SGD 395 per entry (for any entries received after Friday 9 April 2021)<\/p>\n
<\/strong>Credit card (Visa, MasterCard, AMEX).
All entries are non-refundable.<\/p>\n\n
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