[et_pb_section fb_built=”1″ _builder_version=”4.7.5″ global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Award Categories” _builder_version=”4.14.7″ saved_tabs=”all” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ module_class=” et_pb_row_fullwidth” _builder_version=”3.25″ width_last_edited=”off|desktop” max_width_last_edited=”off|desktop” z_index_tablet=”500″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Creative Ideas Categories ” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_toggle title=”1.\tMost Creative \u2013 Audio ” admin_label=”1.\tMost Creative \u2013 Audio ” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category recognises the most creative and innovatively planned campaign for Radio, Podcast, or any other non-visual, audio-based platform such as Spotify. <\/p>\n
Judges will be looking at the strategy and creativity behind the campaign. Entries should illustrate how the campaign was designed to captivate its audience and how the idea supported the brand\u2019s profile, values and marketing objectives.[\/et_pb_toggle][et_pb_toggle title=”2.\tMost Creative \u2013 Cause Marketing” admin_label=”2.\tMost Creative \u2013 Cause Marketing” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category recognises the best campaign by a for-profit business that aligns with social issues, causes or beliefs in order to reinforce its values and encourage customer loyalty. Support of a nonprofit organisation, charitable cause, or trending social issues may all be submitted. <\/p>\n
Judges will be looking at the strategy and creativity behind the campaign. Entries should illustrate how the campaign was designed to promote corporate social responsibility and raise awareness of it\u2019s core values while achieving marketing objectives.[\/et_pb_toggle][et_pb_toggle title=”3.\tMost Creative \u2013 Communications \/ Public Relations ” admin_label=”3.\tMost Creative \u2013 Communications \/ Public Relations ” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category recognises the most creative idea behind a communications \/ public relations campaign that best enhanced the branding, image or identity of a brand, product or service. It could target mass or specific audiences, businesses, investors or internal stakeholders etc. <\/p>\n
Judges will be looking at the communications, public and media relations idea that succeeded in promoting or recovering an image of a brand, product or service, or supplemented an existing marketing strategy. Entries should demonstrate how a public \/ media relations strategy created an impact on the chosen audience. [\/et_pb_toggle][et_pb_toggle title=”4.\tMost Creative \u2013 Content Marketing ” admin_label=”4.\tMost Creative \u2013 Content Marketing ” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category recognises the most creative and innovative content and \/ or copywriting that was the main feature behind a published campaign. Content marketing could include text, infographics and \/ or video and can run across all forms of marketing channels. <\/p>\n
Judges will be looking at the creative copy and the content strategy that was designed to stimulate interest and support a strategic marketing approach for a brand, product or service. Entries should reflect how the copy embodied various elements \/ mediums of the marketing campaign, and how it was designed to build a rapport with the targeted audience. [\/et_pb_toggle][et_pb_toggle title=”5.\tMost Creative \u2013 Customer Engagement ” admin_label=”5.\tMost Creative \u2013 Customer Engagement ” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category recognises the most creative and innovative campaign, initiative or programme that was designed to encourage customers to emotionally connect with the brand. <\/p>\n
Judges will be looking for initiatives that aimed to go beyond simply advertising. Entries should illustrate how the idea sought to encourage consumers to actively participate in the brand\u2019s programme.[\/et_pb_toggle][et_pb_toggle title=”6.\tMost Creative \u2013 Digital” admin_label=”6.\tMost Creative \u2013 Digital” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category recognises the most creative and innovative use of digital marketing and digital across platforms. Digital methods could include online, mobile, viral, search, social media, email or any other mediums that fall within digital marketing. <\/p>\n
Judges will be looking at how the idea and content were created for digital marketing and designed to be deployed over various digital channels to deliver an engaging consumer experience or add value to a marketing campaign. Entries can demonstrate the idea as part of a one-off campaign or a broader marketing strategy that focused on and around digital mediums to enhance a campaign. [\/et_pb_toggle][et_pb_toggle title=”7.\tMost Creative \u2013 Event (Physical\/Virtual)” admin_label=”7.\tMost Creative \u2013 Event (Physical\/Virtual)” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category recognises the most creative and innovatively planned event. An event could include B2B events such as investor \/ stakeholder meetings or showcases, internal \/ employee engagement or B2C events such as concerts or festivals, product launches etc. Physical events and\/or events that were help virtually via web-hosting or conference-hosting platforms are welcome.<\/p>\n
Judges will be looking at the strategy and creativity behind the event. Entries should illustrate how the event was designed to captivate its audience and how the idea for the event supported the brand\u2019s profile, values and marketing objectives.[\/et_pb_toggle][et_pb_toggle title=”8.\tMost Creative \u2013 Experiential ” admin_label=”8.\tMost Creative \u2013 Experiential ” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category recognises the most creative and innovative experiential marketing idea. This could be a business, trade or consumer event or a sponsorship activation. <\/p>\n
Judges will be looking at the creativity and strategy behind the experiential programme or campaign that was designed to stimulate interest and create buzz for a brand, product or service. Entries should illustrate how the idea was designed to allow consumers to get involved in or respond to a specified experience. [\/et_pb_toggle][et_pb_toggle title=”9.\tMost Creative \u2013 Government Sector \/ Non-Profit Marketing ” admin_label=”9.\tMost Creative \u2013 Government Sector \/ Non-Profit Marketing ” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]The agency should have worked with or for any government or public sector entity or non-profit organisation to create campaigns, initiatives or programmes that drive their programme, policy or initiative objectives. <\/p>\n
Judges will be looking at the creativity, innovation and strategy behind the idea that sought to bridge an information or solutions gap between a government, public sector or non-profit organisation and groups of individuals, organisations or communities. [\/et_pb_toggle][et_pb_toggle title=”10.\tMost Creative \u2013 Influencers \/ KOLs ” admin_label=”10.\tMost Creative \u2013 Influencers \/ KOLs ” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category recognises the most creative and brilliant ideas using Influencers \/ KOLs to engage and delight your target audience. <\/p>\n
Judges will be looking at the creative elements and overall impact of the idea, as well as how successfully the idea ties into the brand’s identity. [\/et_pb_toggle][et_pb_toggle title=”11.\tMost Creative \u2013 Integrated Media” admin_label=”11.\tMost Creative \u2013 Integrated Media” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category recognises the creativity and innovation behind creating a unified and seamless integrated and \/ or interactive experience to promote a brand, product or service. <\/p>\n
Judges will be looking at how the idea was designed to stimulate interest and support a strategic marketing and communications approach across multiple distribution channels (at least 3 channels). Entries should demonstrate how the idea was creatively and tactically purposed for various paid, earned and \/ or owned media. [\/et_pb_toggle][et_pb_toggle title=”12.\tMost Creative \u2013 Launch \/ Re-Launch ” admin_label=”12.\tMost Creative \u2013 Launch \/ Re-Launch ” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category rewards the most creative and innovative idea behind a launch or re-launch of a brand, event, product or service. <\/p>\n
Judges will be looking at the creativity of the idea and the initiative behind the launch \/ re-launch strategy. Entries should demonstrate how the idea helped mold the campaign and eventual execution strategy towards the launch \/ re-launch activity.[\/et_pb_toggle][et_pb_toggle title=”13.\tMost Creative \u2013 Out-of-Home ” admin_label=”13.\tMost Creative \u2013 Out-of-Home ” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category awards the most creative idea behind an out-of-home (OOH) campaign. OOH could include media such as billboards, transit media, public spaces or any other media formats traditionally classified as OOH. <\/p>\n
Judges will be looking at how the creative idea was designed to attract attention or interact with consumers to achieve an objective and \/ or communicate a message. Entries should reflect on the creative and messaging behind OOH\u2019s impact on their campaigns.[\/et_pb_toggle][et_pb_toggle title=”14.\tMost Creative \u2013 Social Media ” admin_label=”14.\tMost Creative \u2013 Social Media ” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category recognises the most creative social media idea and strategy in a marketing campaign. It can be part of a one-off campaign or part of a longer term marketing strategy. <\/p>\n
Judges will be looking at how the creative idea was designed to be deployed over social media and can be part of a one-off campaign or a broader marketing strategy that focused on and around social media to engage or enhance a campaign. [\/et_pb_toggle][et_pb_toggle title=”15.\tMost Creative \u2013 Specific Audience ” admin_label=”15.\tMost Creative \u2013 Specific Audience ” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category recognises the most creative idea behind a marketing campaign targeted towards a specific audience. This is not exclusive to a single audience, but the majority of the target audience should be a specific demographic the campaign set out to approach. Specific audience bases could include gender, age group, interest groups (e.g. wellness) and other profiled audiences. <\/p>\n
Judges will be looking at the creativity and originality behind the idea that engaged and attracted a specific audience. Entries should illustrate how the idea stood out amongst competitors and how the idea expected to connect with audiences. [\/et_pb_toggle][et_pb_toggle title=”16.\tMost Creative \u2013 Video ” admin_label=”16.\tMost Creative \u2013 Video ” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category awards the most effective use of compelling video advertising campaigns for TV or online. This can include displays along linear, non-linear and companion ad formats. <\/p>\n
Judges will be looking at the originality and ingenuity of video ideas and the creative strategy against the dissemination of said commercials and advertising to achieve a marketing outcome or reach for a brand, product or service. Entries should demonstrate how the idea and campaign were designed to impact and resonate with an audience or enhance an existing campaign. [\/et_pb_toggle][et_pb_toggle title=”17.\tMost Creative \u2013 World Cup Related Campaign” admin_label=”17.\tMost Creative \u2013 World Cup Related Campaign” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]For brands that leveraged the FIFA World Cup Qatar 2022, this category celebrates the best marketing campaigns to reach fans of the Beautiful Game. Judges will focus on the creative idea, and examples of the campaign\u2019s resonance, impact, engagement and influence with the target audience.[\/et_pb_toggle][et_pb_toggle title=”*NEW* ” disabled_on=”on|on|on” admin_label=”*NEW* ” module_class=”new” _builder_version=”4.14.7″ _module_preset=”default” disabled=”on” global_colors_info=”{}”][\/et_pb_toggle][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Media Usage Categories ” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_toggle title=”18.\tMost Effective Use \u2013 Audio ” admin_label=”1.\tMost Effective Use \u2013 Audio ” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category recognises the most effective use of Radio, Podcasts, or other audio-based platforms. <\/p>\n
Judges will be looking at the effectiveness and results based on how the strategy was developed to convert interest into action and support a strategic marketing approach for a brand, product or service. Entries should illustrate how choice of medium was essential to the campaign’s objectives, addressing specific KPIs along the way. [\/et_pb_toggle][et_pb_toggle title=”19.\tMost Effective Use \u2013 B2B Marketing ” admin_label=”2.\tMost Effective Use \u2013 B2B Marketing ” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category recognises the most effective use of business to business marketing. <\/p>\n
Judges will be looking at the effectiveness and results from the B2B marketing strategy. Entries should illustrate how the campaign successfully leveraged the channels it was deployed, as well as results versus objectives.[\/et_pb_toggle][et_pb_toggle title=”20.\tMost Effective Use \u2013 Consumer Insight and Market Research” admin_label=”3.\tMost Effective Use \u2013 Consumer Insight and Market Research” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category recognises the most effective use of consumer insights and market research in contributing to database development and the performance of a marketing campaign or communications plan.<\/p>\n
Judges will be looking at how consumer insights and market research played a part in interpreting consumer behaviour to develop campaign strategies, moulding a successful marketing campaign and garnering significant results. Entries should demonstrate how market research, data planning, measurement and analytics tools were used to drive results.[\/et_pb_toggle][et_pb_toggle title=”21.\tMost Effective Use \u2013 Content ” admin_label=”4.\tMost Effective Use \u2013 Content ” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category recognises the most effective use of content and \/ or copywriting that were the main feature behind a published campaign. Content marketing could be text, infographics and \/ or video etc. and can be run across all forms of marketing channels. <\/p>\n
Judges will be looking at the effectiveness and results from a content strategy and developed to convert interest into action and support a strategic marketing approach for a brand, product or service. Entries should illustrate how the copy embodied various elements \/ mediums of the marketing campaign, and how the content was mapped out for a larger content strategy, addressing specific KPIs along the way. [\/et_pb_toggle][et_pb_toggle title=”22.\tMost Effective Use \u2013 Customer Acquisition ” admin_label=”5.\tMost Effective Use \u2013 Customer Acquisition ” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category recognises the most effective processes and strategies for bringing in new clients or customers to the business.<\/p>\n
Judges will be looking at the effectiveness and results of the campaign, and how it led to a systematic, sustainable acquisition strategy that was adaptable to new trends and changes in business goals. [\/et_pb_toggle][et_pb_toggle title=”23.\tMost Effective Use \u2013 Digital ” admin_label=”6.\tMost Effective Use \u2013 Digital ” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category recognises the most effective use of digital marketing and digital across platforms. Digital methods could include online, mobile, viral, search, social media, email, or any other mediums that fall within digital marketing. <\/p>\n
Judges will be looking at how the digital marketing was used to achieve a business objective, be it branding, a prompted consumer behaviour or to increase consumption. Entries should demonstrate how digital was an integral part of an executed marketing strategy and generated proven results with evidence of the mediums used. [\/et_pb_toggle][et_pb_toggle title=”24.\tMost Effective Use \u2013 Events (Physical \/ Virtual)” admin_label=”7.\tMost Effective Use \u2013 Events (Physical \/ Virtual)” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category rewards the most effective use of a physical or virtual event to achieve a targeted objective. This could be a business, trade or consumer event. <\/p>\n
Judges will be looking at the strategy, execution, and performance of the scaled business, trade or consumer event. Entries should illustrate how the event was designed to captivate its audience, how the event was organised effectively, how strongly the brand values and objectives relating directly to the attendee\u2019s journey at the event were achieved, and the resulting return on investment. [\/et_pb_toggle][et_pb_toggle title=”25.\tMost Effective Use \u2013 Experiential ” admin_label=”8.\tMost Effective Use \u2013 Experiential ” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category recognises the most effective use of an experiential campaign to foster interaction and response toward a brand, product or service. <\/p>\n
Judges will be looking at the strategy, execution and engagement behind the scaled experiential programme or campaign. Entries should demonstrate how the experiential campaign managed to create unique brand experiences and generate positive brand association between the audience and the brand relating to the attendee\u2019s journey, and the resulting return on investment. [\/et_pb_toggle][et_pb_toggle title=”26.\tMost Effective Use \u2013 Government Sector \/ Non-Profit Marketing ” admin_label=”9.\tMost Effective Use \u2013 Government Sector \/ Non-Profit Marketing ” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]The agency should have worked with or for any government or public sector entity or non-profit organisation to create campaigns, initiatives or programmes that drive their programme, policy or initiative objectives. <\/p>\n
Judges will be looking at how the idea was executed and how successful it was in bridging an information or solutions gap between a government, public sector or non-profit organisation and groups of individuals, organisations or communities.[\/et_pb_toggle][et_pb_toggle title=”27.\tMost Effective Use \u2013 Influencers \/ KOLs ” admin_label=”10.\tMost Effective Use \u2013 Influencers \/ KOLs ” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category recognises the most effective use of Influencers \/ KOLs to grow, develop and convert your customer base (s). <\/p>\n
Judges will be looking at the effect and result of a marketing campaign which demonstrates a cohesive Influencer \/ KOL strategy that successfully helps achieve brand objectives. Entries should show how Influencers \/ KOLs were used to effectively engage a target audience for positive ROI.[\/et_pb_toggle][et_pb_toggle title=”28.\tMost Effective Use \u2013 Integrated Media ” admin_label=”11.\tMost Effective Use \u2013 Integrated Media ” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category recognises the most effective use of various marketing mediums to create \/ support a unified integrated marketing communications strategy to promote a brand, product or service. <\/p>\n
Judges will be looking at how the idea was executed across multiple distribution channels (at least 3 channels) to support the strategic approach and the results from the combined use. Entries should also demonstrate how the campaign was executed across various paid, earned and \/ or owned media (where applicable) to realise the brand\u2019s objective. [\/et_pb_toggle][et_pb_toggle title=”29.\tMost Effective Use \u2013 Launch \/ Re-Launch ” admin_label=”12.\tMost Effective Use \u2013 Launch \/ Re-Launch ” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category rewards the most effective launch or re-launch of a brand, event, product or service. <\/p>\n
Judges will be looking at the results and metrics from a campaign which helped to achieve the marketing objectives for a new launch \/ re-launch strategy. Entries should demonstrate how the launch \/ re-launch was executed via a launch marketing strategy, motive behind the campaign, and the results and insights gained from the deployed activity. [\/et_pb_toggle][et_pb_toggle title=”30.\tMost Effective Use \u2013 Loyalty & CRM ” admin_label=”13.\tMost Effective Use \u2013 Loyalty & CRM ” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category recognises the most effective use of CRM and loyalty marketing to grow and develop a customer base(s). <\/p>\n
Judges will be looking at the effect and result of a marketing campaign which demonstrates a cohesive customer loyalty strategy and effective CRM programme while enhancing the customer proposition. Entries should show how CRM and a loyalty campaign were used together or separately to capture this commitment and convert into potential engagement and ROI. [\/et_pb_toggle][et_pb_toggle title=”31.\tMost Effective Use – Mobile” admin_label=”14.\tMost Effective Use – Mobile” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category recognises the most effective and innovative use of apps and mobile marketing. Campaigns could have included the use of apps and mobile as a media format, mobile app marketing and \/ or marketing and advertising through mobile and apps to achieve a specific marketing outcome, be it branding, a prompted consumer behaviour or simply increased consumption.<\/p>\n
Judges will be evaluating the effectiveness and results of mobile app marketing methods to complement a brand’s offline experience, drive e-commerce, engage customers or connect a brand with its loyal customers. Entries should demonstrate how the apps\/mobile reached broader audiences, increased conversion rates and turned a profit from mobile marketing. [\/et_pb_toggle][et_pb_toggle title=”32.\tMost Effective Use \u2013 Omnichannel” admin_label=”15.\tMost Effective Use \u2013 Omnichannel” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category recognises the most effective approaches to omnichannel marketing, including how the entire customer experience was aligned across all touch points in order to drive a customer-centric experience.<\/p>\n
Judges will be evaluating the effectiveness and results of the campaign. Entries should demonstrate how the use of omnichannel marketing increased conversion rates and helped meet campaign and business objectives.[\/et_pb_toggle][et_pb_toggle title=”33.\tMost Effective Use \u2013 Out-of-Home ” admin_label=”16.\tMost Effective Use \u2013 Out-of-Home ” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category awards the most effective use of an Out-of-Home (OOH) campaign. OOH could include media such as billboards, transit media, public spaces or any other media formats traditionally classified as OOH. <\/p>\n
Judges will be looking at how the campaign was executed and generated desired results that met a business or marketing communication objective. Entries should reflect how the use of OOH managed to increase reach and recall of a campaign and impact path-to-purchase. [\/et_pb_toggle][et_pb_toggle title=”34.\tMost Effective Use \u2013 Social Media ” admin_label=”17.\tMost Effective Use \u2013 Social Media ” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category recognises the most effective use of social media in a marketing and advertising campaign. It can be part of a one-off campaign or a longer term marketing strategy. <\/p>\n
Judges will be looking at how the innovative use of social media channels reaped results towards customer acquisition and engaged existing customers. Entries should illustrate the effectiveness of the execution through social media channels to activate or enhance a marketing strategy. [\/et_pb_toggle][et_pb_toggle title=”35.\tMost Effective Use \u2013 Specific Audience ” admin_label=”18.\tMost Effective Use \u2013 Specific Audience ” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category recognises the effective execution of a marketing campaign targeted towards a specific audience. This is not exclusive to a single audience, but the majority of the target audience should be a specific demographic the campaign set out to approach. Specific audience bases could include gender, age group, interest groups (e.g. wellness) and other profiled audiences. <\/p>\n
Judges will be looking at the strategy behind the executed campaign and how the targeted audience responded to the campaign. Entries should illustrate how they managed to engage targeted audiences in prompting customer acquisition, awareness, or a desired consumer behaviour. [\/et_pb_toggle][et_pb_toggle title=”36.\tMost Effective Use \u2013 Video ” admin_label=”19.\tMost Effective Use \u2013 Video ” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This category awards the most effective and compelling use of video in advertising campaigns. This can include TV advertising and online video advertising for displays along linear, non-linear and companion ad formats. <\/p>\n
Judges will be looking at the strategy and execution behind the use of videos as a platform to drive customer engagement. Entries should demonstrate how the brand gained success from the dissemination of said commercials and advertising and the resulting impact it left on audiences be it branding, a prompted consumer behaviour or simply increased consumption.[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Not for entry” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][et_pb_toggle title=”Overall Creative Ideas MARKie” admin_label=”Overall Creative Ideas MARKie” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This award is not open for entry, and will be awarded to the agency that has performed best in the Creative Ideas segment at the MARKies awards. Using a points system (1 point for Bronze, 2 points for Silver, and 4 points for Gold) this award will go to the winner with the most points across all creative categories at the end of the night.[\/et_pb_toggle][et_pb_toggle title=”Overall Media Usage MARKie” admin_label=”Overall Creative Ideas MARKie” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]This award is also not open for entry, and will be awarded to the agency that has performed best in the Media Usage segment at the MARKies awards. Using a points system (1 point for Bronze, 2 points for Silver, and 4 points for Gold) this award will go to the winner with the most points across all Media Usage categories at the end of the night.[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
[et_pb_section fb_built=”1″ _builder_version=”4.7.5″ global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Award Categories” _builder_version=”4.14.7″ saved_tabs=”all” global_colors_info=”{}”] Award Categories [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ module_class=” et_pb_row_fullwidth” _builder_version=”3.25″ width_last_edited=”off|desktop” max_width_last_edited=”off|desktop” z_index_tablet=”500″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Creative Ideas Categories ” _builder_version=”4.14.7″ global_colors_info=”{}”] Creative Ideas Categories [\/et_pb_text][et_pb_toggle title=”1. Most Creative \u2013 Audio ” admin_label=”1. Most Creative \u2013 Audio ” _builder_version=”4.14.7″ […]<\/p>\n","protected":false},"author":44,"featured_media":0,"parent":0,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-23","page","type-page","status-publish","hentry"],"yoast_head":"\n