{"id":17741,"date":"2026-06-11T09:35:35","date_gmt":"2026-06-11T02:35:35","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/?p=17741"},"modified":"2026-06-11T09:41:06","modified_gmt":"2026-06-11T02:41:06","slug":"jirunthanin-kumaksorn-flookie","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/jirunthanin-kumaksorn-flookie\/","title":{"rendered":"Jirunthanin Kumaksorn (Flookie)"},"content":{"rendered":"

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2026 JUDGE’S PROFILE<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ module_class=”members-full-description” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/wp-content\/uploads\/sites\/51\/2026\/06\/Durbell_Jirunthanin-Kumaksorn-Flookie.png” title_text=”Durbell_Jirunthanin Kumaksorn (Flookie)” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Jirunthanin Kumaksorn (Flookie)<\/h3>\n

Head of Trade Marketing & Commercial Insight<\/h4>\n

Durbell<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]Jirunthanin Kumaksorn is a senior commercial and strategy executive with over 20 years of experience in retail, trade marketing, customer analytics, and business transformation. She currently serves as head of trade marketing and commercial insight at Durbell, leading trade strategies, commercial analytics, and growth initiatives across multiple channels. Throughout her career, she has held leadership positions at Power Buy, Big C Group, Tesco Lotus, and Nielsen, driving corporate strategy, omni-channel development, customer insight programmes, and commercial performance improvement. Known for her data-driven approach and strong cross-functional leadership, Jirunthanin has successfully delivered forecasting, promotion optimisation, and digital transformation initiatives that have enhanced business growth and operational effectiveness.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#D2AE2B” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”on|on|off” admin_label=”View other 2026 Judges\u2019 Profile” _builder_version=”4.27.0″ custom_margin=”0px||0px|” custom_padding=”0px||0px|” global_module=”17582″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”0px||0px|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

View other 2026 Judges\u2019 Profile<\/h5>\n

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2026 JUDGE’S PROFILEJirunthanin Kumaksorn (Flookie) Head of Trade Marketing & Commercial Insight DurbellJirunthanin Kumaksorn is a senior commercial and strategy executive with over 20 years of experience in retail, trade marketing, customer analytics, and business transformation. She currently serves as head of trade marketing and commercial insight at Durbell, leading trade strategies, commercial analytics, and […]<\/p>\n","protected":false},"author":50,"featured_media":17740,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[32],"tags":[],"class_list":["post-17741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2026-judges"],"yoast_head":"\nJirunthanin Kumaksorn (Flookie) - Marketing Excellence Awards Thailand 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/jirunthanin-kumaksorn-flookie\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jirunthanin Kumaksorn (Flookie) - Marketing Excellence Awards Thailand 2026\" \/>\n<meta property=\"og:description\" content=\"2026 JUDGE'S PROFILEJirunthanin Kumaksorn (Flookie) Head of Trade Marketing & Commercial Insight DurbellJirunthanin Kumaksorn is a senior commercial and strategy executive with over 20 years of experience in retail, trade marketing, customer analytics, and business transformation. 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