{"id":17732,"date":"2026-06-10T17:44:33","date_gmt":"2026-06-10T10:44:33","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/?p=17732"},"modified":"2026-06-10T17:47:57","modified_gmt":"2026-06-10T10:47:57","slug":"buddhachard-paengchai-2","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/buddhachard_paengchai\/","title":{"rendered":"Buddhachard Paengchai"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;2026 JUDGE&#8217;S PROFILE&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_module=&#8221;17577&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"h1\" style=\"text-align: center\">2026 JUDGE&#8217;S PROFILE<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; module_class=&#8221;members-full-description&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/wp-content\/uploads\/sites\/51\/2026\/06\/Cross-Hotels-Resorts_Buddhachard-Paengchai.png&#8221; title_text=&#8221;Cross Hotels &amp; Resorts_Buddhachard Paengchai&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>Buddhachard Paengchai<\/h3>\n<h4>VP Marketing<\/h4>\n<h5>SONO Hotels &amp; Resorts Asia<\/h5>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]Buddhachard Paengchai has been the transformative force behind SONO Hotels &amp; Resorts Asia\u2019s marketing and communications since 2016. In her role as VP, she has masterfully navigated the complexities of brand development, marketing strategy, market penetration, and public relations, significantly enhancing the managed hotel\u2019s stature in the competitive hospitality industry. Her innovative approaches in content, social media, and digital marketing have not only elevated the brand\u2019s digital footprint but also deepened its engagement with guests, crafting unforgettable experiences.<\/p>\n<p>Under her guidance, SONO Hotels &amp; Resorts Asia has achieved remarkable growth, effectively reached new markets and solidified its reputation as a leader in lifestyle hospitality through strategic storytelling and impactful campaigns.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider color=&#8221;#D2AE2B&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=&#8221;on|on|off&#8221; admin_label=&#8221;View other 2026 Judges\u2019 Profile&#8221; _builder_version=&#8221;4.27.0&#8243; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;0px||0px|&#8221; global_module=&#8221;17582&#8243; saved_tabs=&#8221;all&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px||0px|&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5 class=\"h2\" style=\"text-align: center\">View other 2026 Judges\u2019 Profile<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;2026 Judges&#8221; module_id=&#8221;judges&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; 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position=&#8221;Vice President, Loyalty Cards, CRM, MarTech &amp; Data Intelligence&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/wp-content\/uploads\/sites\/51\/2026\/06\/Punnic-Jotinujit-img.jpg&#8221; admin_label=&#8221;The Mall Group_Punnic Jotinujit&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; _module_preset=&#8221;default&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3NTg2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@&#8221; global_colors_info=&#8221;{}&#8221;]<strong>The Mall Group<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; make_equal=&#8221;on&#8221; disabled_on=&#8221;on|on|on&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; disabled=&#8221;on&#8221; collapsed=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; 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In her role as VP, she has masterfully navigated the complexities of brand development, marketing strategy, market penetration, and public relations, significantly enhancing the managed hotel\u2019s stature [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":17641,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[32],"tags":[],"class_list":["post-17732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2026-judges"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Buddhachard Paengchai - Marketing Excellence Awards Thailand 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/buddhachard_paengchai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Buddhachard Paengchai - Marketing Excellence Awards Thailand 2026\" \/>\n<meta property=\"og:description\" content=\"2026 JUDGE&#039;S PROFILEBuddhachard Paengchai VP Marketing SONO Hotels &amp; Resorts AsiaBuddhachard Paengchai has been the transformative force behind SONO Hotels &amp; Resorts Asia\u2019s marketing and communications since 2016. 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