{"id":16525,"date":"2025-07-25T10:55:53","date_gmt":"2025-07-25T03:55:53","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/?p=16525"},"modified":"2025-07-25T11:09:17","modified_gmt":"2025-07-25T04:09:17","slug":"yena-song","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/yena-song\/","title":{"rendered":"Yena Song"},"content":{"rendered":"

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2025 JUDGE’S PROFILE<\/h2>\n

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Yena Song<\/h3>\n

Lead of Subscribe Marketing<\/h4>\n

LG Electronics Thailand<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Yena is a visionary brand advocate who transforms brand identity and digital strategy in full alignment with ultimate business objectives. With over 15 years of experience across the APAC regions\u2014including Korea, Malaysia, Singapore, Japan, and Thailand\u2014she crafts and executes diverse integrated brand marketing solutions in complex and competitive sectors such as FMCG, beauty, media\/game entertainment, and consumer electronics.<\/p>\n

She firmly believes in the positive impact that brand campaigns can have, extending beyond mere brand and sales growth to benefit both customers and the broader marketplace. Her specialty lies in leading the creation of holistic campaigns that seamlessly blend PR, CSR, digital, and traditional (ATL) marketing to build lasting brand value and foster customer engagement. This approach has earned her recognition through multiple consumer and brand awards in the APAC market.<\/p>\n

Currently, she leads the marketing efforts for LG Subscribe, a business recognised for pioneering a new era in global consumer electronics by enhancing customer experiences. From B2C to B2B, and across retail stores to online media channels, Yena continuously introduces innovative strategies and new types of brand campaigns to expand target markets and design pioneering customer experiences tailored to emerging business models.<\/p>\n

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View other 2025 Judges\u2019 Profile<\/h5>\n

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Chevron Thailand Exploration and Production<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Hetal Naetsawan” position=”Head of PR and Marketing Communications” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/wp-content\/uploads\/sites\/51\/2025\/07\/Cognita-St.-Andrews-International-School-Sathorn_Hetal-Naetsawan.png” admin_label=”Cognita: St. Andrews International School, Sathorn_Hetal Naetsawan” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEyOTM2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Cognita: St. Andrews International School, Sathorn<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Wiyada Buranapakorn” position=”Senior Vice President – Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/wp-content\/uploads\/sites\/51\/2025\/07\/CRC-Sports-Supersports_Wiyada-Buranapakorn.png” admin_label=”CRC Sports (Supersports)_Wiyada \tBuranapakorn” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2MzQ3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

CRC Sports (Supersports)<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Anindita Mitra” position=”Head of Strategic Insights and Analytics, Thailand” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/wp-content\/uploads\/sites\/51\/2025\/07\/Danone_Anindita-Mitra.png” admin_label=”Danone_Anindita\tMitra” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2NTE2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Danone<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”KK Chong” position=”Head of Marketing Communications” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/wp-content\/uploads\/sites\/51\/2025\/07\/Delta-Electronics-Thailand_KK-Chong.png” admin_label=”Delta Electronics (Thailand)_KK\tChong” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2NDE2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Delta Electronics (Thailand)<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Pornnetr Fai Kanchanasuwan” position=”Director, Healthcare Alliance” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/wp-content\/uploads\/sites\/51\/2025\/06\/DKSH-Thailand_Pornnetr-Kanchanasuwann.png” admin_label=”DKSH Thailand_Pornnetr Fai \tKanchanasuwan” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2MTQ2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

DKSH Thailand<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Natt Ford” position=”Former Managing Director Thailand ” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/wp-content\/uploads\/sites\/51\/2025\/07\/iCar-Asia_Natt-Ford.png” admin_label=”iCar Asia_Natt\tFord” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2NTI0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

iCar Asia<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Yena Song” position=”Lead of Subscribe Marketing ” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/wp-content\/uploads\/sites\/51\/2025\/07\/LG-Electronics-Thailand_Yena-Song.png” admin_label=”LG Electronics Thailand_Yena\tSong” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2NTI1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” _dynamic_attributes=”link_option_url” sticky_enabled=”0″]<\/p>\n

LG Electronics Thailand<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Narute\tJiensnong” position=”Chief Marketing Officer” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/wp-content\/uploads\/sites\/51\/2025\/07\/Major-Cineplex-Group_Narute-Jiensnong.png” admin_label=”Major Cineplex Group_Narute\tJiensnong ” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2MzgzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Major Cineplex Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Chanuttita Chitmanasak” position=”Regional Head of CRM & Marketing Automation \u2013 East Asia & Australia” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/wp-content\/uploads\/sites\/51\/2025\/06\/Michelin_Chanuttita-Chitmanasak.png” admin_label=”Michelin_Chanuttita\tChitmanasak” _builder_version=”4.27.0″ _module_preset=”default” link_option_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/chanuttita_chitmanasak\/” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Michelin<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Anuraag Agarwal” position=”Marketing Head, Thailand” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/wp-content\/uploads\/sites\/51\/2025\/07\/Mondelez-International-Thailand_Anuraag-Agarwal.png” admin_label=”Mondel\u0113z International (Thailand)_Anuraag Agarwal” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Mondel\u0113z International (Thailand)<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Pattarapohn Viradanont” position=”Vice President, Branding and Corporate Communication” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/wp-content\/uploads\/sites\/51\/2025\/06\/PTT-Global-Chemical-Thailand_Pattarapohn-Viradanont_NEW.png” admin_label=”PTT Global Chemical, Thailand_Pattarapohn Viradanont” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2MjI5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

PTT Global Chemical, Thailand<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” collapsed=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Poramin Chawla” position=”Marketing Director” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/wp-content\/uploads\/sites\/51\/2025\/06\/Taokaenoi-Food-and-Marketing_Poramin-Chawla.png” admin_label=”Taokaenoi Food and Marketing_Poramin Chawla” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2MTg5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” global_colors_info=”{}” theme_builder_area=”post_content”]Taokaenoi Food and Marketing<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Anand Khaniyomdee” position=”GM : OMNI Channel & Marketing innovation” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/wp-content\/uploads\/sites\/51\/2025\/06\/The-Mall-Group_Anand-Khaniyomdee_NEW.png” admin_label=”The Mall Group_Anand\tKhaniyomdee” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2Mjg1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

The Mall Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_team_member name=”Teeraphol Ambhai” position=”Marketing Lead” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/wp-content\/uploads\/sites\/51\/2025\/07\/University-of-the-Thai-Chamber-of-Commerce-UTCC_Teeraphol-Ambhai.png” admin_label=”University of the Thai Chamber of Commerce (UTCC)_Teeraphol\tAmbhai” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

University of the Thai Chamber of Commerce (UTCC)<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2025 JUDGE’S PROFILEYena Song Lead of Subscribe Marketing LG Electronics ThailandYena is a visionary brand advocate who transforms brand identity and digital strategy in full alignment with ultimate business objectives. With over 15 years of experience across the APAC regions\u2014including Korea, Malaysia, Singapore, Japan, and Thailand\u2014she crafts and executes diverse integrated brand marketing solutions in […]<\/p>\n","protected":false},"author":50,"featured_media":16410,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[29],"tags":[],"class_list":["post-16525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-2025-judges"],"yoast_head":"\nYena Song - Marketing Excellence Awards Thailand 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/yena-song\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yena Song - Marketing Excellence Awards Thailand 2026\" \/>\n<meta property=\"og:description\" content=\"2025 JUDGE'S PROFILEYena Song Lead of Subscribe Marketing LG Electronics ThailandYena is a visionary brand advocate who transforms brand identity and digital strategy in full alignment with ultimate business objectives. 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