{"id":14003,"date":"2024-03-27T01:56:59","date_gmt":"2024-03-27T01:56:59","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/?p=14003"},"modified":"2024-04-16T07:17:29","modified_gmt":"2024-04-16T07:17:29","slug":"buddhachard-paengchai","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/buddhachard-paengchai\/","title":{"rendered":"Buddhachard Paengchai"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_row admin_label=”2024 JUDGE’S PROFILE” _builder_version=”4.14.7″ _module_preset=”default” global_module=”13954″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

2024 JUDGE’S PROFILE<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ module_class=”members-full-description” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/wp-content\/uploads\/sites\/51\/2024\/03\/Cross-Hotels-Resorts_Buddhachard-Paengchai.png” title_text=”Cross Hotels & Resorts_Buddhachard Paengchai” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Buddhachard Paengchai<\/h3>\n

VP Marketing Communications<\/h4>\n

Cross Hotels & Resorts<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]Buddhachard Paengchai has been the transformative force behind Cross Hotels & Resorts’ marketing communications since April 2016. In her role as VP, she has masterfully navigated the complexities of brand development, marketing strategy, market penetration, and public relations, significantly enhancing the managed hotel’s stature in the competitive hospitality industry. Her innovative approaches in content, social media, and digital marketing have not only elevated the brand’s digital footprint but also deepened its engagement with guests, crafting unforgettable experiences. <\/p>\n

Under her guidance, Cross Hotels & Resorts has achieved remarkable growth, effectively reached new markets and solidified its reputation as a leader in lifestyle hospitality through strategic storytelling and impactful campaigns.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#D2AE2B” divider_style=”dashed” _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”View other 2024 Judges\u2019 Profile” _builder_version=”4.14.7″ custom_margin=”0px||0px|” custom_padding=”0px||0px|” global_module=”13960″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”0px||0px|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

View other 2024 Judges\u2019 Profile<\/h5>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”2024 Judges” module_id=”judges” _builder_version=”4.14.7″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_module=”13961″ saved_tabs=”all” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.14.7″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.7.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Buddhachard Paengchai” position=”VP Marketing Communications” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/wp-content\/uploads\/sites\/51\/2024\/03\/Cross-Hotels-Resorts_Buddhachard-Paengchai.png” admin_label=”Cross Hotels & Resorts” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE0MDAzIn19@” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Cross Hotels & Resorts<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.7.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Wannapa Luangluecha” position=”Head of Digital and CRM” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/wp-content\/uploads\/sites\/51\/2024\/03\/Danone-Specialized-Nutrition-Thailand_Wannapa-Luangluecha.jpg” admin_label=”Danone Specialized Nutrition (Thailand)” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzOTUxIn19@” global_colors_info=”{}”]<\/p>\n

Danone Specialized Nutrition (Thailand)<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.7.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Monika Mikusova” position=”Senior Director of Marketing, APAC” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/wp-content\/uploads\/sites\/51\/2024\/04\/foodpanda_Monika-Mikusova.png” admin_label=”foodpanda_Monika Mikusova” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE0MTE4In19@” global_colors_info=”{}”]<\/p>\n

foodpanda<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.7.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Teerawat Ngamvitayasiri” position=”Head of Marketing Loyalty Management” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/wp-content\/uploads\/sites\/51\/2024\/04\/KASIKORNBANK_Teerawat-Ngamvitayasiri.png” admin_label=”KASIKORNBANK_Teerawat Ngamvitayasiri” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE0MDkzIn19@” global_colors_info=”{}”]<\/p>\n

KASIKORNBANK<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.14.7″ _module_preset=”default” collapsed=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.7.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Katie Aung” position=”Vice President of Marketing and PR ” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/wp-content\/uploads\/sites\/51\/2024\/03\/Meranti-Green-Steel_Katie-Aung.png” admin_label=”Meranti Green Steel” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzOTg3In19@” global_colors_info=”{}”]Meranti Green Steel<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.7.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Carlos Ivorra” position=”Head of Content” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/wp-content\/uploads\/sites\/51\/2024\/04\/Nagaworld-Resort_Carlos-Ivorra-1.png” admin_label=”Nagaworld Resort” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE0MDM3In19@” global_colors_info=”{}”]Nagaworld Resort<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.7.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Natee Srirussamee” position=”Senior Vice President, Head of Digital Retail, CRM & Strategic Alliance” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/wp-content\/uploads\/sites\/51\/2024\/03\/The-Mall-Group_Natee-Srirussamee.jpg” admin_label=”The Mall Group” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEzOTY1In19@” global_colors_info=”{}”]<\/p>\n

The Mall Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.7.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Rafiq Ridzwan ” position=”Head of Domestic Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/wp-content\/uploads\/sites\/51\/2024\/04\/Warner-Music-Thailand_Rafiq-Ridzwan.png” admin_label=”Warner Music Thailand” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE0MDYzIn19@” global_colors_info=”{}”]<\/p>\n

Warner Music Thailand<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2024 JUDGE’S PROFILEBuddhachard Paengchai VP Marketing Communications Cross Hotels & ResortsBuddhachard Paengchai has been the transformative force behind Cross Hotels & Resorts’ marketing communications since April 2016. In her role as VP, she has masterfully navigated the complexities of brand development, marketing strategy, market penetration, and public relations, significantly enhancing the managed hotel’s stature in […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[27],"tags":[],"class_list":["post-14003","post","type-post","status-publish","format-standard","hentry","category-2024-judges"],"yoast_head":"\n2024 Judges - Buddhachard Paengchai<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/buddhachard-paengchai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2024 Judges - Buddhachard Paengchai\" \/>\n<meta property=\"og:description\" content=\"2024 JUDGE'S PROFILEBuddhachard Paengchai VP Marketing Communications Cross Hotels & ResortsBuddhachard Paengchai has been the transformative force behind Cross Hotels & Resorts' marketing communications since April 2016. In her role as VP, she has masterfully navigated the complexities of brand development, marketing strategy, market penetration, and public relations, significantly enhancing the managed hotel's stature in […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/buddhachard-paengchai\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Excellence Awards Thailand 2026\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-27T01:56:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-16T07:17:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/wp-content\/uploads\/sites\/51\/2026\/01\/mea-th-2026.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"shanee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shanee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/buddhachard-paengchai\/\",\"url\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/buddhachard-paengchai\/\",\"name\":\"2024 Judges - Buddhachard Paengchai\",\"isPartOf\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/#website\"},\"datePublished\":\"2024-03-27T01:56:59+00:00\",\"dateModified\":\"2024-04-16T07:17:29+00:00\",\"author\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/#\/schema\/person\/075a005221a9a32dd4a88f3a14915278\"},\"breadcrumb\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/buddhachard-paengchai\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/buddhachard-paengchai\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/buddhachard-paengchai\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Buddhachard Paengchai\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/#website\",\"url\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/\",\"name\":\"Marketing Excellence Awards Thailand 2026\",\"description\":\"SHAPING THE FUTURE OF MARKETING EXCELLENCE\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/#\/schema\/person\/075a005221a9a32dd4a88f3a14915278\",\"name\":\"shanee\",\"url\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/author\/shanee\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"2024 Judges - Buddhachard Paengchai","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/buddhachard-paengchai\/","og_locale":"en_US","og_type":"article","og_title":"2024 Judges - Buddhachard Paengchai","og_description":"2024 JUDGE'S PROFILEBuddhachard Paengchai VP Marketing Communications Cross Hotels & ResortsBuddhachard Paengchai has been the transformative force behind Cross Hotels & Resorts' marketing communications since April 2016. 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