Entry Guidelines<\/a> for full descriptions):<\/p>\nPROBLEM (10%) (Max. 500 words)<\/strong>
The judges will be looking for:<\/p>\n\n- The market situation that you found your brand in<\/li>\n
- A clear description of the business \/ brand \/ consumer challenge that your marketing plan was being asked to address<\/li>\n
- Any key statistics which help illustrate the scale of this challenge in more detail<\/li>\n<\/ul>\n
Recommended information:<\/strong><\/p>\n\n- Start date<\/li>\n
- End date<\/li>\n
- Key objectives<\/li>\n
- Target audience<\/li>\n
- Key competitors<\/li>\n
- Budget<\/li>\n<\/ul>\n
SOLUTION (35%) (Max. 500 words)<\/strong>
The judges will be looking for:<\/p>\n\n- A clear rationale of why your specific marketing solution was chosen to help address the marketing problem<\/li>\n
- The core insight on which you focused your thinking<\/li>\n
- An outline of your marketing tools and media channel strategy<\/li>\n
- How these were developed to be both distinctive and impactful<\/li>\n<\/ul>\n
Recommended information:<\/strong><\/p>\n\n- Media channels used<\/li>\n
- Core strategic thought<\/li>\n
- Creative expression<\/li>\n
- Creative \/ media rationale<\/li>\n<\/ul>\n
DELIVERY (30%) (Max. 500 words)<\/strong>
The judges will be looking for:<\/p>\n\n- An overview of how your marketing tools and media channel strategy were implemented<\/li>\n
- The different tactics \/ elements used within the programme<\/li>\n
- The roles of these different tactics \/ elements<\/li>\n<\/ul>\n
PERFORMANCE (25%) (Max. 500 words)<\/strong>
The judges will be looking for:<\/p>\n\n- Clear evidence \/ metrics demonstrating the performance of the marketing programme<\/li>\n
- How this addressed the marketing problem you faced<\/li>\n
- A clear rationale as to why you believe this qualifies for a Marketing Excellence Award<\/li>\n<\/ul>\n
TALENT CATEGORIES (Category 43 & 44)\u00a0<\/strong><\/p>\nPlease write a maximum 2,000 words (total) including evidence to support and address each of the specific category criteria bullet points outlined in the \u2018categories & criteria\u2019 section of the Entry Guidelines. Please ensure all areas mentioned are covered within your submission as the jury will be looking for these details. Each bullet point will hold a maximum potential value of 10 points.<\/p>\n
**Please also take note of the specific category criteria and ensure all areas mentioned are covered within your submission as the judging panel will be looking for these details.<\/em><\/strong><\/p>\n[\/et_pb_toggle][et_pb_toggle title=”Eligibility” admin_label=”Eligibility” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
\n- The eligibility period of work submitted is from March 2025<\/strong> to April 2026<\/strong>. Entries should reflect results achieved during this period and must not have been submitted for the 2025 edition.<\/li>\n
- Categories are open to any organisations based in Thailand. Companies may have international offices but only Thailand branch is able to participate.<\/li>\n
- All work, campaigns or initiatives must have been conceptualised and carried out in Thailand for the Thailand market, or for a regional and \/ or global market that includes Thailand.<\/li>\n
- Organisations may submit the same work \/ campaign \/ initiative into multiple categories or different works \/ campaigns \/ initiatives into one category. In these instances, these will be classed as individual entries. There is no limit to the number of entries an organisation may submit but each individual submission will be charged as a single entry at USD199<\/strong>.<\/li>\n<\/ul>\n
[\/et_pb_toggle][et_pb_toggle title=”Fee and Payment Mode” admin_label=”Fee and Payment Mode” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
Entry Fee: USD199 per entry<\/strong><\/p>\nPayment Mode: <\/strong>Credit card (Visa, MasterCard, AMEX).
All entries are non-refundable.<\/p>\n[\/et_pb_toggle][et_pb_toggle title=”Terms & Conditions” admin_label=”Terms & Conditions” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
\n- Entry fees are non-refundable.<\/li>\n
- The judges\u2019 decisions are final.<\/li>\n
- Without prior notice, the MARKETING-INTERACTIVE’s team reserves the right to merge categories or dissolve any categories should it be deemed necessary. Should a category or categories be dissolved, entries in that category \/ categories will not be refunded.<\/li>\n
- Should your entry be shortlisted, your entry details found on the online registration site will be reflected on the awards website, the screen on the night of the awards, trophy (presented on the awards night, should you win) and any other awards-related materials.<\/li>\n
- Please note that after the submission deadline, all details on the entry submission form, including company names, credits and so on, are FINAL and cannot be changed and \/ or transferred to another party. Any changes made after submission will be charged 10% of the entry fee per change.<\/li>\n
- Finalists need to be present at the awards gala dinner in order to receive their trophy(ies) in case they win.<\/li>\n
- Lighthouse Independent Media Pte Ltd reserves the right, without prejudice, to remove entries from being judged, should the company submitting their entries have a history of non-payment and payment arrears.<\/li>\n
- Please refer to the full terms & conditions in the Entry Guidelines<\/a>.<\/li>\n<\/ul>\n
[\/et_pb_toggle][et_pb_toggle title=”Important” admin_label=”Important” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n
\n- The entrant agrees that MARKETING-INTERACTIVE or Lighthouse Independent Media will not accept responsibility for errors or omissions reproduced in the presentation of MARKETING-INTERACTIVE\u2019s media platform or for work lost or damaged under any circumstances.<\/li>\n
- For the purpose of clarity, this exemption of liability includes any communications online and offline by MARKETING-INTERACTIVE, Lighthouse Independent Media Pte. Ltd. and its partners.<\/li>\n
- Any confidential information should be written in red font<\/span><\/strong> or highlighted in red <\/span>. Any text in red font<\/span><\/strong> or highlighted in red <\/span> will not be disseminated beyond the judging panel in any way.<\/li>\n
- The entrant otherwise grants MARKETING-INTERACTIVE permission to show material from the entries at the awards presentation, in any relevant marketing collateral \/ newsletters at such times as deemed appropriate.<\/li>\n
- Entries done in any other format may not be accepted.<\/li>\n
- Any invalid or incomplete submissions will be subject to a penalty deduction of your total score.<\/li>\n
- All judges are bound by a non-disclosure agreement covering confidentiality, conflicts of interest, and contact with entrants. To ensure a fair result, judges will not have access to entries submitted by their own organisation or that of their competitors.<\/li>\n<\/ul>\n
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Entry Submission - Marketing Excellence Awards Thailand 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/entry-guidelines\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entry Submission - Marketing Excellence Awards Thailand 2026\" \/>\n<meta property=\"og:description\" content=\"[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” width_phone=”50px” max_width_phone=”1280px” z_index_tablet=”500″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Entry Submission” _builder_version=”4.16″ saved_tabs=”all” global_colors_info=”{}”] Entry Submission [\/et_pb_text][et_pb_toggle title=”How to Enter?” admin_label=”How to Enter?” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”] Submitting your entries for the Marketing Excellence Awards is simple and completely online. 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