{"id":17312,"date":"2026-08-24T13:26:43","date_gmt":"2026-08-24T06:26:43","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/?page_id=17312"},"modified":"2026-08-25T18:35:07","modified_gmt":"2026-08-25T11:35:07","slug":"2026-finalists","status":"publish","type":"page","link":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/2026-finalists\/","title":{"rendered":"2026 Finalists"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.0″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Finalists title” _builder_version=”4.27.0″ saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

2026 Finalists<\/h2>\n

[\/et_pb_text][et_pb_toggle title=”1. Excellence in Advertising” admin_label=”1. Excellence in Advertising” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCharoen Pokphand Foods (CPF)<\/strong>
Brand: CP
Campaign: The Best Blessing
Agency: Creative Juice G1<\/td>\n<\/tr>\n
\"\"<\/td>\nCIMB Thai Bank<\/strong>
Campaign: Whatever Freedom<\/td>\n<\/tr>\n
\"\"<\/td>\nGrab<\/strong>
Campaign: Grab Saver – Cheaper for Sure
Agencies: Grey, Baankai Ruenkieng, M&C Saatchi<\/td>\n<\/tr>\n
\"\"<\/td>\nKaniva Pet Food<\/strong>
Campaign: Kaniva No Pet Beauty Standard<\/td>\n<\/tr>\n
\"\"<\/td>\nKrungthai Bank<\/strong>
Campaign: Krungthai Travel Card: From Tourist to TOURICH
Agency: iPROSPECT<\/td>\n<\/tr>\n
\"\"<\/td>\nMondel\u0113z International (Thailand)<\/strong>
Brand: Oreo
Campaign: Oreo x Babymonster
Agencies: Leo Burnett, Wavemaker<\/td>\n<\/tr>\n
\"\"<\/td>\nMondel\u0113z International (Thailand)<\/strong>
Brand: Halls
Campaign: Halls XS x Singha Lemon Soda
Agency: Ogilvy, Wavemaker<\/td>\n<\/tr>\n
\"\"<\/td>\nMondel\u0113z International (Thailand)<\/strong>
Brand: Halls
Campaign: Halls 5 THB PPA
Agencies: Ogilvy, Wavemaker<\/td>\n<\/tr>\n
\"\"<\/td>\nPepsi<\/strong>
Campaign: Pepsi Za 10 THB\u200b
Agencies: Publicis Media: Zenith, Walking Fish<\/td>\n<\/tr>\n
\"\"<\/td>\nPepsiCo (Thailand)<\/strong>
Brand: Lay’s
Campaign: From Penetration to Passion: How Lay\u2019s Reclaimed Meaning Across Thai’s Lifestyle\u200b
Agencies: Zenith Media Thailand, Brilliant & Million, Leo Thailand<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”2. Excellence in AI-Powered Storytelling” admin_label=”2. Excellence in AI-Powered Storytelling” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nBetagro Group<\/strong>
Brand: S-Pure
Campaign: S-Pure – SO PURE, SO GOOD Campaign
Agency: AnyMind Group<\/td>\n<\/tr>\n
\"\"<\/td>\nKrungthai Bank<\/strong>
Campaign: #\u0e17\u0e31\u0e19\u0e21\u0e38\u0e01\u0e17\u0e38\u0e01\u0e21\u0e34\u0e08(Spot the role, Stop the scam)
Agencies: Leo Bangkok, Starcom<\/td>\n<\/tr>\n
\"\"<\/td>\nKrungthai Bank<\/strong>
Campaign: Krungthai 60th Anniversary
Agencies: VML Thailand, UM Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nKrungthai-AXA Life Insurance<\/strong>
Campaign: Bucket List Ai
Agency: Publicis Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nMitsubishi Electric Asia (Thailand)<\/strong>
Brand: Mitsubishi Electric
Campaign: BETTERVERSE
Agency: Spa-Hakuhodo<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Thailand<\/strong>
Brand: KitKat
Campaign: KitKat Valentine’s Day 2026
Agencies: VML Thailand, OpenMind Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nPepsiCo (Thailand)<\/strong>
Brand: Lay’s
Campaign: BT21 x Lay’s \u2014 The Joy Hunt for Thailand’s Gen Z\u200b
Agencies: Zenith Media Thailand, Brilliant & Million, Leo Thailand\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nPepsiCo (Thailand)<\/strong>
Brand: Lay’s
Campaign: Reclaiming Togetherness in the “Duty Over Joy” Era as Master of Gathering\u200b
Agencies: Zenith Media Thailand, Brilliant & Million, Leo Thailand\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nTMBThanachart Bank (ttb)<\/strong>
Campaign: SOWISE: Segment-of-One Wealth Intelligence Storytelling Engine<\/td>\n<\/tr>\n
\"\"<\/td>\nUnilever (Thailand)<\/strong>
Brand: Breeze
Campaign: The Stain-Cial Media Platform
Agencies: Brilliant & Million, Spark Foundry (Publicis Media)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”3. Excellence in Anniversary Marketing” admin_label=”3. Excellence in Anniversary Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCentral Pattana (CPN)<\/strong>
Campaign: Central Pattana 45 Years of Better Futures<\/td>\n<\/tr>\n
\"\"<\/td>\nCharoen Pokphand Foods (CPF)<\/strong>
Brand: Meiji Bulgaria
Campaign: Meiji Bulgaria 12th Anniversary: The Next Level Of Healthiness
Agency: adapter digital<\/td>\n<\/tr>\n
\"\"<\/td>\nCP Axtra<\/strong>
Brand: Lotus’s
Campaign: Lotus’s 31 Anniversary Campaign Campaign
Agency: The Leo Burnett Group Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nHatari Electric<\/strong>
Campaign: The Legend Is Black
Agencies: Leo Bangkok, Publicis Media , MSL Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nKrungthai Bank<\/strong>
Campaign: Krungthai 60th Anniversary
Agencies: VML Thailand, UM Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nMK Restaurant Group<\/strong>
Brand: MK Restaurants
Campaign: MK 40th Anniversary
Agency: VML<\/td>\n<\/tr>\n
\"\"<\/td>\nSupersports<\/strong>
Campaign: Supersports 28th Anniversary<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”4. Excellence in B2B Marketing” admin_label=”4. Excellence in B2B Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAjinomoto (Thailand)<\/strong>
Brand: RosDee Noodle Soup Liquid Seasoning
Campaign: Less Effort Less Fear
Agency: Hakuhodo (Bangkok)<\/td>\n<\/tr>\n
\"\"<\/td>\nBerger<\/strong>
Brand: Beger Paint
Campaign: Beger AI : Winning Where Decisions Happen
Agency: iPROSPECT Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nCentral Pattana (CPN)<\/strong>
Campaign: The 1 BIZ, Marketing intelligence Solutions<\/td>\n<\/tr>\n
\"\"<\/td>\nGrab<\/strong>
Campaign: GrabMerchant No Hidden Catches
Agencies: Baankai Ruenkieng, M&C Saatchi<\/td>\n<\/tr>\n
\"\"<\/td>\nHatari Electric<\/strong>
Campaign: Hatari Big Fan For The Biggest Fans
Agency: Hakuhodo (Bangkok)<\/td>\n<\/tr>\n
\"\"<\/td>\nKrungthai Bank<\/strong>
Campaign: Krungthai BUSINESS : Steps Toward Growth<\/td>\n<\/tr>\n
\"\"<\/td>\nMitr Phol Group<\/strong>
Brand: Freshy (Syrup)
Campaign: Freshy\u2019s Fighter Kit
Agencies: Hakuhodo (Bangkok), Media Intelligence Group (MI)<\/td>\n<\/tr>\n
\"\"<\/td>\nSYNOVA<\/strong>
Campaign: Queen Of Mango<\/td>\n<\/tr>\n
\"\"<\/td>\nUnilever (Thailand)<\/strong>
Brand: Knorr Professional
Campaign: The Sorry Chicken
Agency: Youngster BKK<\/td>\n<\/tr>\n
\"\"<\/td>\nUOB LIVE<\/strong>
Campaign: UOB LIVE: Turning Cheering Crowds into Resounding B2B Lead Success
Agency: ANGA Bangkok<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”5. Excellence in Brand Awareness” admin_label=”5. Excellence in Brand Awareness” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nA. Menarini (Thailand)<\/strong>
Brand: NAC long
Campaign: NAC long \u2013 Clear Fast, Feel Fresh
Agency: Essence MediaCom<\/td>\n<\/tr>\n
\"\"<\/td>\nAjinomoto (Thailand)<\/strong>
Brand: Ajinomoto MSG
Campaign: Delicious as Always
Agencies: dentsu X Thailand, dentsu Creative Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nCharoen Pokphand Foods (CPF)<\/strong>
Brand: CP
Campaign: The Best Blessing
Agency: Creative Juice G1<\/td>\n<\/tr>\n
\"\"<\/td>\nGrab<\/strong>
Campaign: Grab Saver – Cheaper for Sure
Agencies: Grey, Baankai Ruenkieng, M&C Saatchi<\/td>\n<\/tr>\n
\"\"<\/td>\nGrab<\/strong>
Campaign: GrabFood Mega Gale
Agencies: Spa-Hakuhodo, underDoc, Publicis, M&C Saatchi<\/td>\n<\/tr>\n
\"\"<\/td>\nKaniva Pet Food<\/strong>
Campaign: Kaniva No Pet Beauty Standard<\/td>\n<\/tr>\n
\"\"<\/td>\nKrungsri First Choice<\/strong>
Campaign: The Giant
Agency: Leo Bangkok<\/td>\n<\/tr>\n
\"\"<\/td>\nKrungthai Bank<\/strong>
Campaign: Krungthai Travel: From Tourist to TOURICH
Agency: iPROSPECT<\/td>\n<\/tr>\n
\"\"<\/td>\nSrichand<\/strong>
Campaign: SRICHAND-CamelliaPDRN
Agency: WPP Media Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nUnilever (Thailand)<\/strong>
Brand: Vaseline
Campaign: Vaseline Huh?
Agencies: Brilliant & Million, Spark Foundry (Publicis Media)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”6. Excellence in Brand Strategy” content_last_edited=”off|desktop” admin_label=”6. Excellence in Brand Strategy” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nDaikin Industries (Thailand)<\/strong>
Brand: Daikin
Campaign: The Visible Air
Agency: Hakuhodo (Bangkok)<\/td>\n<\/tr>\n
\"\"<\/td>\nGrab<\/strong>
Campaign: Grab Saver – Cheaper for Sure
Agencies: Grey, Baankai Ruenkieng, M&C Saatchi<\/td>\n<\/tr>\n
\"\"<\/td>\nKaniva Pet Food<\/strong>
Campaign: Kaniva No Pet Beauty Standard<\/td>\n<\/tr>\n
\"\"<\/td>\nKaniva Pet Food<\/strong>
Campaign: Kaniva: Pet Protect Family<\/td>\n<\/tr>\n
\"\"<\/td>\nKrungthai-AXA Life Insurance<\/strong>
Campaign: CI 123
Agency: Publicis Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nMinor Food<\/strong>
Brand: Burger King Thailand
Campaign: The Real Burger
Agency: Soho Square<\/td>\n<\/tr>\n
\"\"<\/td>\nMitsubishi Electric Asia (Thailand)<\/strong>
Brand: Mitsubishi Electric
Campaign: BETTERVERSE
Agency: Spa-Hakuhodo<\/td>\n<\/tr>\n
\"\"<\/td>\nMondel\u0113z International (Thailand)<\/strong>
Brand: Halls
Campaign: Halls XS x Singha Lemon Soda
Agencies: Ogilvy, Wavemaker<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Thailand<\/strong>
Brand: KitKat
Campaign: KitKat Break Better 2026<\/td>\n<\/tr>\n
\"\"<\/td>\nSuntory PepsiCo Beverage (Thailand\u200b)<\/strong>
Brand: Pepsi
Campaign: Pepsi Za 10 THB\u200b
Agencies: Publicis Media: Zenith, Walking Fish<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”7. Excellence in Communications \/ Public Relations” admin_label=”7. Excellence in Communications \/ Public Relations” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAIS<\/strong>
Campaign: Countdown to the Taste of Tomorrow
Agency: Winter Egency<\/td>\n<\/tr>\n
\"\"<\/td>\nCentral Pattana (CPN)<\/strong>
Brand: Central Krabi
Campaign: Central Krabi: Opening a New Global Landmark for Sustainable Tourism & Lifestyle<\/td>\n<\/tr>\n
\"\"<\/td>\nCharoen Pokphand Foods (CPF)<\/strong>
Brand: CP
Campaign: Thailand\u2019s Chicken: The D-Day Setting a New Industry Standard
Agencies: Digital Ido, IDEE Studio<\/td>\n<\/tr>\n
\"\"<\/td>\nKFC Thailand\u200b<\/strong>
Campaign: Sauce Redemption\u200b
Agency: Publicis Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Thailand<\/strong>
Brand: Nestl\u00e9
Campaign: Every Little Act Matters
Agency: ABLE Bangkok<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Thailand<\/strong>
Brand: Miner\u00e9
Campaign: The Rejuvenation Project by Miner\u00e9
Agency: Ogilvy Group Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nNike<\/strong>
Campaign: Nike: Amazing Thailand Marathon 2025
Agency: WPP Media Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nSuntory PepsiCo Beverage (Thailand\u200b)<\/strong>
Brand: Pepsi
Campaign: Pepsi Treats Strawberries and cream : You deserve A Treat\u200b
Agencies: Publicis Media: Zenith, Walking Fish<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Mall Group<\/strong>
Campaign: Monchhichi x The Mall Group The Great Happy New Year 2026<\/td>\n<\/tr>\n
\"\"<\/td>\nTrailblaze Mission<\/strong>
Campaign: Trailblaze the Way Forward: From Communication to Lasting Impact<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”8. Excellence in Consumer Insights \/ Market Research” admin_label=”8. Excellence in Consumer Insights \/ Market Research” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCharoen Pokphand Foods (CPF)<\/strong>
Brand: CP
Campaign: The Best Blessing
Agency: Creative Juice G1<\/td>\n<\/tr>\n
\"\"<\/td>\nCharoen Pokphand Foods (CPF)<\/strong>
Brand: Meiji High Protein
Campaign: Meiji High Protein
Agencies: VML Thailand, Carat (Thailand)<\/td>\n<\/tr>\n
\"\"<\/td>\nCP Axtra<\/strong>
Brand: Lotus’s
Campaign: Lotus’s Chinese New Year 2026 : Kai Whai Nom Sod
Agency: VML Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nCP Axtra<\/strong>
Brand: Lotus’s
Campaign: Lotus’s Auspicious 2B Pencil
Agency: VML<\/td>\n<\/tr>\n
\"\"<\/td>\nKaniva Pet Food<\/strong>
Campaign: Kaniva No Pet Beauty Standard<\/td>\n<\/tr>\n
\"\"<\/td>\nKaniva Pet Food<\/strong>
Campaign: Kaniva: Pet Protect Family<\/td>\n<\/tr>\n
\"\"<\/td>\nKrungthai Bank<\/strong>
Campaign: #\u0e17\u0e31\u0e19\u0e21\u0e38\u0e01\u0e17\u0e38\u0e01\u0e21\u0e34\u0e08(Spot the role, Stop the scam)
Agencies: Leo Bangkok, Starcom<\/td>\n<\/tr>\n
\"\"<\/td>\nKrungthai Bank<\/strong>
Brand: Krungthai Care Savings
Campaign: Krungthai Care Savings x Debit Card Mutelu
Agency: UM Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nMondel\u0113z International (Thailand)<\/strong>
Brand: Halls
Campaign: Halls 5 THB PPA
Agencies: Ogilvy, Wavemaker<\/td>\n<\/tr>\n
\"\"<\/td>\nThai AirAsia<\/strong>
Campaign: Thailand Final Call
Agency: CHQ \u2013 Creative Headquarter<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”9. Excellence in Content Marketing” admin_label=”9. Excellence in Content Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nBangkok Hospital<\/strong>
Campaign: \u0e22\u0e31\u0e22\u0e2a\u0e21\u0e2d\u0e07\u0e27\u0e38\u0e48\u0e19\u0e27\u0e32\u0e22\u0e01\u0e31\u0e1a\u0e40\u0e08\u0e49\u0e32\u0e0a\u0e32\u0e22\u0e01\u0e23\u0e30\u0e14\u0e39\u0e01<\/td>\n<\/tr>\n
\"\"<\/td>\nCharoen Pokphand Foods (CPF)<\/strong>
Brand: CP
Campaign: Thailand\u2019s Chicken: The D-Day Setting a New Industry Standard
Agencies: Digital Ido, IDEE Studio<\/td>\n<\/tr>\n
\"\"<\/td>\nCharoen Pokphand Foods (CPF)<\/strong>
Brand: CPF Feed Solutions
Campaign: CFP Feed: Always on Content 2025
Agency: The Secret Farm<\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Tourism Board<\/strong>
Campaign: Thailand Music Countdown – Hong Kong Special Performance<\/td>\n<\/tr>\n
\"\"<\/td>\nKaniva Pet Food<\/strong>
Campaign: Kaniva No Pet Beauty Standard<\/td>\n<\/tr>\n
\"\"<\/td>\nKao Industrial (Thailand)<\/strong>
Brand: Biore
Campaign: The Whip Effect
Agencies: Hakuhodo (Bangkok), i-dac (Bangkok)<\/td>\n<\/tr>\n
\"\"<\/td>\nLion Corporation Thailand<\/strong>
Brand: Kodomo Thailand
Campaign: Kodomo TikTok Thailand
Agency: Neighbors and Friends Agency<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Thailand<\/strong>
Brand: Miner\u00e9
Campaign: The Rejuvenation Project by Miner\u00e9
Agency: Ogilvy Group Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nUnilever (Thailand)<\/strong>
Brand: CLEAR\u200b\u00a0
Campaign: CLEAR 100 – When Shampoo Became Must-Watch Entertainment\u200b
Agencies: Spark Foundry – PubU\u200b, DUDE BKK\u200b, Brilliant & Million\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nUnilever (Thailand)<\/strong>
Brand: Vaseline
Campaign: If it\u2019s Vaseline, it\u2019s Verified!\u200b
Agency: Spark Foundry (Publicis Media)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”10. Excellence in CSR \/ Cause Marketing” admin_label=”10. Excellence in CSR \/ Cause Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nA. Menarini (Thailand)<\/strong>
Brand: NAC long
Campaign: NAC long \u2013 Turn Waste to Walk
Agency: Essence MediaCom<\/td>\n<\/tr>\n
\"\"<\/td>\nAIS<\/strong>
Campaign: Countdown to the Taste of Tomorrow
Agency: Winter Egency<\/td>\n<\/tr>\n
\"\"<\/td>\nBangkok Hospital<\/strong>
Campaign: Bangkok Hospital New Gen Doctors Workshop<\/td>\n<\/tr>\n
\"\"<\/td>\nGovernment Savings Bank (GSB)<\/strong>
Campaign: Every Transaction Changes Someone’s Life
Agency: Grey Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nKaniva Pet Food<\/strong>
Campaign: Kaniva No Pet Beauty Standard<\/td>\n<\/tr>\n
\"\"<\/td>\nKrungthai Bank<\/strong>
Campaign: Health Wallet 1-2-3 Free: Making Thailand\u2019s Healthcare Promise Real Client
Agency: iPROSPECT<\/td>\n<\/tr>\n
\"\"<\/td>\nL’Or\u00e9al Thailand<\/strong>
Brand: L’Or\u00e9al Groupe
Campaign: Beauty Inside Out
Agency: McCann Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s<\/strong>
Campaign: Mom’s Hope
Agency: Leo Bangkok<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Thailand<\/strong>
Brand: Nestl\u00e9
Campaign: Every Little Act Matters
Agency: ABLE Bangkok<\/td>\n<\/tr>\n
\"\"<\/td>\nSuntory PepsiCo Beverage (Thailand\u200b)<\/strong>
Brand: Pepsi
Campaign: Pepsi rPET
Agencies: Publicis Media: Zenith, Walking Fish<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”11. Excellence in Customer Engagement” admin_label=”11. Excellence in Customer Engagement” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nGrab<\/strong>
Brand: GrabAds
Campaign: GrabAds x KFC: The Colonel Fortune<\/td>\n<\/tr>\n
\"\"<\/td>\nKFC Thailand\u200b<\/strong>
Campaign: Sauce Redemption\u200b
Agency: Publicis Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nMitr Phol Group<\/strong>
Brand: Freshy (Syrup)
Campaign: Freshy\u2019s Fighter Kit
Agencies: Hakuhodo (Bangkok), Media Intelligence Group (MI)<\/td>\n<\/tr>\n
\"\"<\/td>\nMondel\u0113z International (Thailand)<\/strong>
Brand: Oreo
Campaign: Oreo x Babymonster
Agencies: Leo Burnett, Wavemaker<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Thailand<\/strong>
Brand: NESCAF\u00c9\u00ae Red Cup
Campaign: NESCAF\u00c9 Red Cup: NESCAF\u00c9 Run & Red Space
Agencies: OpenMind, Leo<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Thailand<\/strong>
Brand: NESCAF\u00c9 Ready-to-Drink
Campaign: NESCAF\u00c9 RTD Kra Pong+ Rot May Aroi Trong Spec
Agencies: Leo Bangkok, OpenMind Thailand, Buzzpurr<\/td>\n<\/tr>\n
\"\"<\/td>\nPTT Oil and Retail Business<\/strong>
Campaign: PTT OR: Happy Journey
Agency: Talka Talka Digital Media<\/td>\n<\/tr>\n
\"\"<\/td>\nSupersports<\/strong>
Campaign: Supersports Running Club (SRNC)<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Coca Cola Company<\/strong>
Brand: Coca Cola
Campaign: Share A Coke
Agencies: WPP Media, WPP Open X<\/td>\n<\/tr>\n
\"\"<\/td>\nUnilever (Thailand)<\/strong>
Brand: Sunsilk
Campaign: Sunsilk x EGG Digital: Babymonster Sway Like Silk
Agency: EGG Digital<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”12. Excellence in Data-Driven Marketing” admin_label=”12. Excellence in Data-Driven Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nBig One Snack<\/strong>
Campaign: Scaling Big One Snack with Data
Agency: Bake Bread Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nDaikin Industries (Thailand)<\/strong>
Brand: Daikin Inverter Series
Campaign: Daikin Persona Climate Intelligence
Agency: dentsu X Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nGovernment Savings Bank (GSB)<\/strong>
Brand: GSB NOW
Campaign: NOW POINT
Agency: Spark Factor<\/td>\n<\/tr>\n
\"\"<\/td>\nPepsiCo (Thailand)<\/strong>
Brand: Lay’s
Campaign: Zero to 108K: How Lay’s Built Thailand’s First TradTrade Shopper Data Asset
Agencies: Zenith Media Thailand, Modcart<\/td>\n<\/tr>\n
\"\"<\/td>\nProcter & Gamble (P&G)<\/strong>
Brand: Ambi Pur
Campaign: Ambi Pur x EGG Digital : Turning Shopper Behavior into Growth Signals
Agency: EGG Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nPueanTae NgernDuan<\/strong>
Campaign: From New High to New Standard
Agency: BrandStromX<\/td>\n<\/tr>\n
\"\"<\/td>\nReckitt Benckiser (Thailand)<\/strong>
Brand: Gaviscon
Campaign: Predict Behaviour to Predict Need
Agency: dentsu Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nSmooth E<\/strong>
Campaign: How Smooth E Doubled ROAS to 8.46x with a Test-Driven Decision Architecture
Agency: Primal<\/td>\n<\/tr>\n
\"\"<\/td>\nSuntory PepsiCo Beverage (Thailand\u200b)<\/strong>
Brand: Mirinda
Campaign: Mirinda Apple Kiwi\u200b
Agencies: Zenith, The Trade Desk\u200b\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nTMBThanachart Bank (ttb)<\/strong>
Campaign: SOWISE: Segment-of-One Wealth Intelligence Storytelling Engine<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”13. Excellence in Digital Marketing” admin_label=”13. Excellence in Digital Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCP All<\/strong>
Brand: 7-Eleven Thailand
Campaign: ALL member E-Passport : \u2018Chuan Jai Foo Across Thailand\u2019
Agency: Deloitte Consulting<\/td>\n<\/tr>\n
\"\"<\/td>\nKaniva Pet Food<\/strong>
Campaign: Kaniva No Pet Beauty Standard<\/td>\n<\/tr>\n
\"\"<\/td>\nKaniva Pet Food<\/strong>
Campaign: Kaniva x BUS<\/td>\n<\/tr>\n
\"\"<\/td>\nKFC Thailand\u200b<\/strong>
Campaign: Chizzalulu Chizzalala, The edible brainrot\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Thailand<\/strong>
Brand: Nestl\u00e9 Pure Life
Campaign: Nestl\u00e9 Pure Life \u2013 The Ultimate Quality
Agencies: OpenMind Thailand, Leo Bangkok<\/td>\n<\/tr>\n
\"\"<\/td>\nPepsiCo (Thailand)<\/strong>
Brand: Lay’s
Campaign: The SIRA Strategy: Engineering the Ultimate Gathering with Lay’s\u200b
Agencies: Zenith Media Thailand, Brilliant & Million, Leo Thailand\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nSuntory PepsiCo Beverage (Thailand\u200b)<\/strong>
Brand: Pepsi
Campaign: Pepsi Mitr Chuan Kin \u2013 The Pepsi Food Friend Platform\u200b
Agencies: Publicis Media: Zenith, Walking Fish<\/td>\n<\/tr>\n
\"\"<\/td>\nTrue CJ Creations<\/strong>
Brand: Thailand Music Countdown
Campaign: TMC 2025 From the Stage to a Fandom Universe (TMC Verse)
Agency: The Secret Farm<\/td>\n<\/tr>\n
\"\"<\/td>\nUnilever (Thailand)<\/strong>
Brand: Sunsilk
Campaign: From Private Ritual to Public Phenomenon: How Sunsilk Wondermist Conquered \u2018Commuter Gauntlet\u2019\u200b
Agencies: Spark Foundry – PubU\u200b, RADA\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nUOB LIVE<\/strong>
Campaign: An Integrated Digital Strategy That Turned Engagement into Bookings for UOB LIVE
Agency: ANGA Bangkok<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”14. Excellence in eCommerce Marketing” admin_label=”14. Excellence in eCommerce Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nA. Menarini (Thailand)<\/strong>
Brand: Dermatix
Campaign: Winning Beyond Discounts – Turning Value-Led Strategy into Scalable eCommerce Growth<\/td>\n<\/tr>\n
\"\"<\/td>\nBangkok Hospital<\/strong>
Campaign: HEALTHFEST<\/td>\n<\/tr>\n
\"\"<\/td>\nMerge<\/strong>
Campaign: Engineering Merge\u2019s Exponential Growth Through TikTok Signal Architecture
Agency: Venuee<\/td>\n<\/tr>\n
\"\"<\/td>\nPataya Food Group (PFG)<\/strong>
Brand: Regalos
Campaign: Turn Audiences into Demand with Cross-platform eCommerce Integration
Agencies: dentsu Total Commerce (DTC), iPROSPECT<\/td>\n<\/tr>\n
\"\"<\/td>\nProcter & Gamble (P&G)<\/strong>
Brand: P&G E-Commerce
Campaign: Precision at Scale: Human \u00d7 AI eCommerce Transformation on Shopee
Agency: dentsu<\/td>\n<\/tr>\n
\"\"<\/td>\nRare Beverage<\/strong>
Brand: 6ty Degrees
Campaign: Exponential 400% Ecommerce Growth with Integrated Marketing Commerce
Agencies: dentsu Total Commerce (DTC), iPROSPECT<\/td>\n<\/tr>\n
\"\"<\/td>\nShiseido Thailand<\/strong>
Brand: Shiseido Ginza Tokyo
Campaign: Where Brand Meets Basket Shiseido Turned eCommerce into a Confidence\u2011Building, High\u2011Performance Experience
Agency: dentsu X Thailand<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”15. Excellence in Emotion-Led Performance Marketing” admin_label=”15. Excellence in Emotion-Led Performance Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nA. Menarini (Thailand)<\/strong>
Brand: NAC long
Campaign: NAC long \u2013 Turn Waste to Walk
Agency: Essence MediaCom<\/td>\n<\/tr>\n
\"\"<\/td>\nCharoen Pokphand Foods (CPF)<\/strong>
Brand: CP
Campaign: The Best Blessing
Agency: Creative Juice G1<\/td>\n<\/tr>\n
\"\"<\/td>\nDanone Thailand<\/strong>
Brand: Hi-Q Super Gold Plus-C
Campaign: Sacrifice for the Best
Agency: Leo<\/td>\n<\/tr>\n
\"\"<\/td>\nGrab<\/strong>
Campaign: Grab Human Drive
Agencies: Choojai and Friends, M&C Saatchi<\/td>\n<\/tr>\n
\"\"<\/td>\nKrungthai Bank<\/strong>
Campaign: Health Wallet 1-2-3 Free: Making Thailand\u2019s Healthcare Promise Real Client
Agency: iPROSPECT<\/td>\n<\/tr>\n
\"\"<\/td>\nKrungthai Bank<\/strong>
Campaign: Krungthai 60th Anniversary
Agencies: VML Thailand, UM Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s<\/strong>
Campaign: Mom’s Hope
Agency: Leo Bangkok<\/td>\n<\/tr>\n
\"\"<\/td>\nMG Sales (Thailand)<\/strong>
Brand: MG
Campaign: MG S5 Mom & Daughter\u200b
Agency: Starcom Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nMK Restaurant Group<\/strong>
Brand: MK Restaurants
Campaign: MK 40th Anniversary
Agency: VML<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Thailand<\/strong>
Brand: KitKat
Campaign: KitKat Valentine’s Day 2026
Agencies: VML Thailand, OpenMind Thailand<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”16. Excellence in Event Marketing” admin_label=”16. Excellence in Event Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nArise by INFINITAS<\/strong>
Campaign: Tech Meetup<\/td>\n<\/tr>\n
\"\"<\/td>\nCentral Pattana (CPN)<\/strong>
Brand: centralwOrld
Campaign: centralwOrld Bangkok Countdown 2026 \u2013 A Tribute To Love<\/td>\n<\/tr>\n
\"\"<\/td>\nCharoen Pokphand Foods (CPF)<\/strong>
Brand: CP
Campaign: World Egg Day: Add Protein, Add CP Eggs
Agency: PA-D Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nKaniva Pet Food<\/strong>
Campaign: Kaniva No Pet Beauty Standard<\/td>\n<\/tr>\n
\"\"<\/td>\nL’Or\u00e9al Thailand<\/strong>
Brand: Garnier Color Naturals
Campaign: Garnier Color Naturals Salon Tent
Agency: WPP Media Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nMondel\u0113z International (Thailand)<\/strong>
Brand: Oreo
Campaign: Oreo x Babymonster
Agencies: Leo Burnett, Wavemaker<\/td>\n<\/tr>\n
\"\"<\/td>\nNike<\/strong>
Campaign: Nike: Amazing Thailand Marathon 2025
Agency: WPP Media Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nSuntory PepsiCo Beverage (Thailand\u200b)<\/strong>
Brand: Pepsi
Campaign: Pepsi Treats Strawberries and cream : You deserve A Treat\u200b
Agencies: Publicis Media: Zenith, Walking Fish<\/td>\n<\/tr>\n
\"\"<\/td>\nTMBThanachart Bank (ttb)<\/strong>
Campaign: Pon Dee Mee Rangwan
Agencies: WPP Media Thailand, VML Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nVolvo Car Thailand<\/strong>
Brand: Volvo
Campaign: Volvo ES90 Asia Premiere
Agency: Gorilla<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”17. Excellence in Experiential Marketing” admin_label=”17. Excellence in Experiential Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCRC Sports<\/strong>
Brand: Columbia Thailand
Campaign: Columbia Hike Society: Building Thailand’s Hiking Community<\/td>\n<\/tr>\n
\"\"<\/td>\nKaniva Pet Food<\/strong>
Campaign: Kaniva No Pet Beauty Standard<\/td>\n<\/tr>\n
\"\"<\/td>\nMondel\u0113z International (Thailand)<\/strong>
Brand: Oreo
Campaign: Oreo x Babymonster
Agencies: Leo Burnett, Wavemaker<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Thailand<\/strong>
Brand: MILO
Campaign: MILO ORION: Energy To Grow Unstoppable with MILO AR Sport Game
Agencies: Ogilvy Thailand, OpenMind Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Thailand<\/strong>
Brand: NESCAF\u00c9 Ready-to-Mix
Campaign: Hack it how you like it!
Agencies: Leo, Buzzpurr, Splendid, OpenMind<\/td>\n<\/tr>\n
\"\"<\/td>\nTCP Group<\/strong>
Brand: Red bull
Campaign: Red Bull: Experience Energy Like Never Before
Agency: McCann Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Mall Group<\/strong>
Campaign: Monchhichi x The Mall Group The Great New Year First in Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nThinkFest<\/strong>
Campaign: ThinkFest 2026: Everybody Changes
Agency: BrandThink<\/td>\n<\/tr>\n
\"\"<\/td>\nUnilever (Thailand)<\/strong>
Brand: Breeze
Campaign: Breeze x EGG Digital: Turning Quick Wash Into Trusted Clean
Agency: EGG Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nVolvo Car Thailand<\/strong>
Brand: Volvo
Campaign: Volvo ES90 Asia Premiere
Agency: Gorilla<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”18. Excellence in Influencer \/ KOLs Marketing” admin_label=”18. Excellence in Influencer \/ KOLs Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCharoen Pokphand Foods (CPF)<\/strong>
Brand: CP Xtreme
Campaign: Suck-cess Phenomenon
Agency: Yell Bangkok<\/td>\n<\/tr>\n
\"\"<\/td>\nCP Axtra<\/strong>
Brand: Lotus’s
Campaign: Lotus\u2019s x EGG Digital: Influence that converts, from Content to Cart
Agency: EGG Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nCP Axtra<\/strong>
Brand: Lotus’s
Campaign: Lotus\u2019s x EGG Digital: From Local Retailer to Global Influencer Destination
Agency: EGG Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nGarena<\/strong>
Brand: Area of Valor
Campaign: RoV x Pasulol
Agency: Leo Bangkok<\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Tourism Board<\/strong>
Campaign: Thailand Music Countdown – Hong Kong Special Performance<\/td>\n<\/tr>\n
\"\"<\/td>\nKrungthai Bank<\/strong>
Brand: Krungthai Investment
Campaign: Krungthai Investment: One Investment Ecosystem
Agencies: Starcom Thailand, Publicis Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nMondel\u0113z International (Thailand)<\/strong>
Brand: Halls
Campaign: Halls XS x Singha Lemon Soda
Agencies: Ogilvy, Wavemaker<\/td>\n<\/tr>\n
\"\"<\/td>\nMondel\u0113z International (Thailand)<\/strong>
Brand: Oreo
Campaign: Oreo x Babymonster
Agencies: Wavemaker, Leo Burnett<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Thailand<\/strong>
Brand: NESCAF\u00c9 Ready-to-Mix
Campaign: Hack it how you like it!
Agencies: Buzzpurr, Leo Bangkok, OpenMind<\/td>\n<\/tr>\n
\"\"<\/td>\nUnilever (Thailand)<\/strong>
Brand: Knorr
Campaign: Knorr Mashed Potato DIY: Smooth, Creamy, Instant Wow.\u200b
Agency: Spark Foundry (Publicis Media)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”19. Excellence in Integrated Marketing” admin_label=”19. Excellence in Integrated Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nGovernment Savings Bank (GSB)
<\/strong>Campaign: Every Transaction Changes Someone’s Life
Agency: Grey Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nKaniva Pet Food<\/strong>
Campaign: Kaniva No Pet Beauty Standard<\/td>\n<\/tr>\n
\"\"<\/td>\nKrungthai Bank<\/strong>
Campaign: Step from \u2018Tourist\u2019 to \u2018TOURICH\u2019 with Krungthai Travel Debit Card
Agencies: VML Thailand, iProspect Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nMK Restaurant Group<\/strong>
Brand: MK Restaurants
Campaign: MK Maha-Pek-Heng-Yao
Agency: Sour Bangkok<\/td>\n<\/tr>\n
\"\"<\/td>\nMondel\u0113z International (Thailand)<\/strong>
Brand: Oreo
Campaign: Oreo x Babymonster
Agencies: Leo Burnett, Wavemaker<\/td>\n<\/tr>\n
\"\"<\/td>\nMondel\u0113z International (Thailand)<\/strong>
Brand: Halls
Campaign: Halls XS x Singha Lemon Soda
Agencies: Ogilvy, Wavemaker<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Thailand<\/strong>
Brand: MILO
Campaign: MILO ORION: Energy To Grow Unstoppable 2026
Agencies: Ogilvy Thailand, OpenMind Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Thailand<\/strong>
Brand: Starbucks Ready to Drink
Campaign: Starbucks Ready to Drink – Whenever Wherever
Agencies: Leo Bangkok, OpenMind, Buzzpurr<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Thailand<\/strong>
Brand: NESCAF\u00c9 Ready-to-Drink
Campaign: NESCAF\u00c9 RTD Kra Pong+ Rot May Aroi Trong Spec
Agencies: Leo Bangkok, OpenMind Thailand, Buzzpurr<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Thailand<\/strong>
Brand: NESCAF\u00c9 Blend & Brew
Campaign: NESCAF\u00c9 Blend & Brew: Ready for MORE
Agencies: OpenMind\u200b, Leo\u200b, GOAT\u200b<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”20. Excellence in Interactive Marketing \/ AR & VR” admin_label=”20. Excellence in Interactive Marketing \/ AR & VR” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAjinomoto (Thailand)<\/strong>
\nBrand: Ajinomoto
\nCampaign: Ajinomoto Rosdee Cube Pork Bone Soup – Interactive CTV Experience
\nAgencies: Hakuhodo (Bangkok), Affinity Global<\/td>\n<\/tr>\n
\"\"<\/td>\nBank of Ayudhya<\/strong>
\nBrand: Krungsri
\nCampaign: BAY x EGG Digital: Splash The Happiness, Sustain The Future
\nAgency: EGG Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Thailand<\/strong>
\nBrand: MILO
\nCampaign: MILO ORION: Energy To Grow Unstoppable: MILO AR Game 2026
\nAgencies: Ogilvy Thailand, OpenMind Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nPepsiCo (Thailand)<\/strong>
\nBrand: Lay’s
\nCampaign: BT21 x Lay’s \u2014 The Joy Hunt for Thailand’s Gen Z\u200b
\nAgencies: Zenith Media Thailand, Brilliant & Million, Leo Thailand\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Mall Group<\/strong>
\nCampaign: Reimagining Retail Discovery Through AR<\/td>\n<\/tr>\n
\"\"<\/td>\nUnilever (Thailand)<\/strong>
\nBrand: Breeze
\nCampaign: Breeze Quick Wash: The Fast-Perience Ad
\nAgency: Spark Foundry – PubU\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nUnilever (Thailand)<\/strong>
\nBrand: Breeze
\nCampaign: Breeze x EGG Digital: Turning Quick Wash Into Trusted Clean
\nAgency: EGG Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nVisa Thailand\u200b<\/strong>
\nCampaign: Go Whereever Your Heart Beep 2.0\u200b
\nAgencies: Starcom Thailand, POKKT Platform by AnyMind Group\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\n\u0e1a\u0e23\u0e34\u0e29\u0e31\u0e17 \u0e2a\u0e2b\u0e1e\u0e31\u0e12\u0e19\u0e1e\u0e34\u0e1a\u0e39\u0e25 \u0e08\u0e33\u0e01\u0e31\u0e14 (\u0e21\u0e2b\u0e32\u0e0a\u0e19)<\/strong>
\nBrand: MAMA
\nCampaign: MAMA x EGG Digital: Big Pack, Bigger Experiences Transforming Purchases Into Brand Experiences
\nAgency: EGG Digital<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”21. Excellence in Launch Marketing” admin_label=”21. Excellence in Launch Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCentral Pattana (CPN)<\/strong>
Brand: Central Park Bangkok
Campaign: Central Park Opening Ceremony<\/td>\n<\/tr>\n
\"\"<\/td>\nCIMB Thai Bank<\/strong>
Campaign: Whatever Freedom<\/td>\n<\/tr>\n
\"\"<\/td>\nDanone Thailand<\/strong>
Brand: Hi-Q Super Gold
Campaign: 5Q Holistic Intelligence & Immunity
Agencies: The Leo Burnett Group Thailand, Wavemaker<\/td>\n<\/tr>\n
\"\"<\/td>\nGrab<\/strong>
Campaign: Grab Saver – Cheaper for Sure
Agencies: Grey, Baankai Ruenkieng, M&C Saatchi<\/td>\n<\/tr>\n
\"\"<\/td>\nKrungthai Bank<\/strong>
Campaign: Krungthai Travel Card: From Tourist to TOURICH
Agency: iPROSPECT<\/td>\n<\/tr>\n
\"\"<\/td>\nMinor Hotels<\/strong>
Campaign: Minor Hotels \u2013 Now All In One Place
Agency: Velvet Badger<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Thailand
<\/strong>Brand: Starbucks Ready to Drink
Campaign: Starbucks Ready to Drink – Whenever Wherever
Agencies: Leo Bangkok, OpenMind, Buzzpurr<\/td>\n<\/tr>\n
\"\"<\/td>\nPhilips Thailand<\/strong>
Campaign: The New Philips Shaver
Agency: OMD<\/td>\n<\/tr>\n
\"\"<\/td>\nShopeeFood\u00a0Thailand<\/strong>
Brand: ShopeeFood
Campaign: ShopeeFood New Communication and New Presenter Launch
Agency: dentsu X Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Pizza Company<\/strong>
Campaign: SOLO
Agency: VML<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”22. Excellence in Live-Streaming Marketing” admin_label=”22. Excellence in Live-Streaming Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nDo Day Dream<\/strong>
Brand: Lesasha
Campaign: Mastered “Thematic Show Commerce” to 300% live sales uplift on 12.12
Agencies: dentsu Total Commerce (DTC), iPROSPECT<\/td>\n<\/tr>\n
\"\"<\/td>\nHaier<\/strong>
Campaign: Haier Dream For Fan
Agency: Winter Egency<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Thailand<\/strong>
Brand: KitKat
Campaign: KitKat LIVE Break 12.12
Agencies: VML Thailand, OpenMind Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nSansiri<\/strong>
Campaign: Live to Visit: Turning TikTok Live into a Shortcut to Sales appointments
Agency: iPROSPECT<\/td>\n<\/tr>\n
\"\"<\/td>\nSSUP Thailand<\/strong>
Brand: Cute Press
Campaign: Cute Press x Ann Oradee “\u0e42\u0e17\u0e19\u0e40\u0e2a\u0e35\u0e22\u0e07\u0e17\u0e35\u0e48\u0e43\u0e0a\u0e48 \u0e42\u0e17\u0e19\u0e2d\u0e31\u0e1e\u0e17\u0e35\u0e48\u0e0a\u0e2d\u0e1a”
Agency: AIRR Labs Thailand<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”23. Excellence in Location-Based Marketing” admin_label=”23. Excellence in Location-Based Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nBerger<\/strong>
Brand: Beger Paint
Campaign: Beger AI : Winning Where Decisions Happen
Agency: iPROSPECT Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nCP All<\/strong>
Brand: 7-Eleven Thailand
Campaign: ALL member E-Passport : \u2018Chuan Jai Foo Across Thailand\u2019
Agency: Deloitte Consulting<\/td>\n<\/tr>\n
\"\"<\/td>\nGrab<\/strong>
Brand: GrabDriveYourCar
Campaign: The Last Song Home
Agency: Spa-Hakuhodo<\/td>\n<\/tr>\n
\"\"<\/td>\nKaniva Pet Food<\/strong>
Campaign: Kaniva No Pet Beauty Standard<\/td>\n<\/tr>\n
\"\"<\/td>\nKFC Thailand\u200b<\/strong>
Brand: KFC
Campaign: Driving Local Discovery with Google Business Profile
Agency: Omnicom Media<\/td>\n<\/tr>\n
\"\"<\/td>\nKrungthai Bank<\/strong>
Brand: Krungthai Investment
Campaign: Krungthai Investment: One Investment Ecosystem
Agencies: Starcom Thailand, Publicis Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Mall Group<\/strong>
Brand: M Card
Campaign: Beyond Borders: A Global Rewards & Partnership Ecosystem<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Pizza Company<\/strong>
Campaign: Right Place, Right Slice<\/td>\n<\/tr>\n
\"\"<\/td>\nUnilever (Thailand)<\/strong>
Brand: Vaseline
Campaign: Vaseline Lifestyle Sync: Pioneering Hyper-Contextualization through Location Intelligence\u200b
Agency: Spark Foundry (Publicis Media)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”24. Excellence in Loyalty Marketing” admin_label=”24. Excellence in Loyalty Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nBangkok Hospital<\/strong>
Campaign: Better Club
Agency: 5Lab<\/td>\n<\/tr>\n
\"\"<\/td>\nCP All<\/strong>
Brand: 7-Eleven Thailand
Campaign: ALL member E-Passport : \u2018Chuan Jai Foo Across Thailand\u2019
Agency: Deloitte Consulting<\/td>\n<\/tr>\n
\"\"<\/td>\nCP All<\/strong>
Brand: 7-Eleven Thailand
Campaign: ALL member: 7-Eleven membership program
Agency: Deloitte Consulting<\/td>\n<\/tr>\n
\"\"<\/td>\nCP Axtra<\/strong>
Brand: Lotus’s
Campaign: My Lotus’s 2025
Agencies: WPP Media Thailand, VML Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nForth Vending<\/strong>
Brand: TAO BIN
Campaign: TAO BIN x EGG Digital: Connecting Every Cup Through Data and Loyalty
Agency: EGG Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nKaniva Pet Food<\/strong>
Campaign: Kaniva: Pet Protect Family<\/td>\n<\/tr>\n
\"\"<\/td>\nSizzler<\/strong>
Campaign: How Sizzler Turned Salad Lovers into Subscribers and Built a Recurring Loyalty<\/td>\n<\/tr>\n
\"\"<\/td>\nThe 1, Central Group<\/strong>
Brand: The 1
Campaign: Redefining Loyalty into Enduring Relationships<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Mall Group<\/strong>
Brand: M Card
Campaign: Beyond Local: Building a Borderless Loyalty Ecosystem<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Mall Group<\/strong>
Brand: The Mall Group Premium Member (Platinum and Scarlet)
Campaign: A Loyalty Ecosystem Built for The Mall Group’s Premium Shoppers<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”25. Excellence in Marketing Innovation” admin_label=”25. Excellence in Marketing Innovation” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCharoen Pokphand Foods (CPF)<\/strong>
Brand: CP
Campaign: Thailand\u2019s Chicken: The D-Day Setting a New Industry Standard
Agencies: Digital Ido, IDEE Studio<\/td>\n<\/tr>\n
\"\"<\/td>\nCharoen Pokphand Foods (CPF)<\/strong>
Brand: CP Xtreme
Campaign: Suck-cess Phenomenon
Agency: Yell Bangkok<\/td>\n<\/tr>\n
\"\"<\/td>\nKaniva Pet Food<\/strong>
Campaign: Kaniva No Pet Beauty Standard<\/td>\n<\/tr>\n
\"\"<\/td>\nKaniva Pet Food<\/strong>
Campaign: Kaniva: Pet Protect Family<\/td>\n<\/tr>\n
\"\"<\/td>\nKao Industrial (Thailand)<\/strong>
Brand: Magiclean
Campaign: The Paw Proved Cleaner: The 1st Ever Pet – Centric Floor Cleaner
Agency: Hakuhodo (Bangkok)<\/td>\n<\/tr>\n
\"\"<\/td>\nKrungthai Bank<\/strong>
Campaign: Krungthai OneSearch: Mastering the AI era via Creative Experience
Agency: iPROSPECT<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Thailand<\/strong>
Brand: KitKat
Campaign: KitKat LIVE Break 12.12
Agencies: VML Thailand, OpenMind Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nUnilever (Thailand)<\/strong>
Brand: Knorr Professional
Campaign: The Sorry Chicken
Agency: Youngster BKK<\/td>\n<\/tr>\n
\"\"<\/td>\nUnilever (Thailand)<\/strong>
Brand: Breeze
Campaign: Breeze x EGG Digital: Turning Quick Wash Into Trusted Clean
Agency: EGG Digital<\/td>\n<\/tr>\n
\"\"<\/td>\n\u0e1a\u0e23\u0e34\u0e29\u0e31\u0e17 \u0e2a\u0e2b\u0e1e\u0e31\u0e12\u0e19\u0e1e\u0e34\u0e1a\u0e39\u0e25 \u0e08\u0e33\u0e01\u0e31\u0e14 (\u0e21\u0e2b\u0e32\u0e0a\u0e19)<\/strong>
Brand: MAMA
Campaign: MAMA x EGG Digital: Big Pack, Bigger Experiences Transforming Purchases Into Brand Experiences
Agency: EGG Digital<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”26. Excellence in Marketing to a Specific Audience” admin_label=”26. Excellence in Marketing to a Specific Audience” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCharoen Pokphand Foods (CPF)<\/strong>
Brand: Meiji High Protein
Campaign: Meiji High Protein
Agencies: VML Thailand, Carat (Thailand)<\/td>\n<\/tr>\n
\"\"<\/td>\nGlaxo Smith Kline (Thailand)<\/strong>
Campaign: #Our Shingles Story
Agency: McCann Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nGrab<\/strong>
Campaign: GrabMerchant No Hidden Catches
Agencies: Baankai Ruenkieng, M&C Saatchi<\/td>\n<\/tr>\n
\"\"<\/td>\nHaier<\/strong>
Campaign: Haier Dream For Fan
Agency: Winter Egency<\/td>\n<\/tr>\n
\"\"<\/td>\nKrungthai Bank<\/strong>
Brand: Krungthai e-GP Solutions
Campaign: Empowering Government Suppliers with Krungthai e-GP Solutions
Agency: dot MATTER<\/td>\n<\/tr>\n
\"\"<\/td>\nMitsubishi Electric Asia (Thailand)<\/strong>
Brand: Mitsubishi Electric
Campaign: BETTERVERSE
Agency: Spa-Hakuhodo<\/td>\n<\/tr>\n
\"\"<\/td>\nMondel\u0113z International (Thailand)<\/strong>
Brand: Oreo
Campaign: Oreo x Babymonster
Agencies: Leo Burnett, Wavemaker<\/td>\n<\/tr>\n
\"\"<\/td>\nPepsiCo (Thailand)<\/strong>
Brand: Lay\u2019s Stax\u200b
Campaign: The Great Office Escape: Hacking Thailand’s White-Collar Hustle with ‘\u0e1e\u0e31\u0e01 Stax \u0e41\u0e1b\u0e4a\u0e1a’\u200b
Agency: Zentih Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nShiseido Thailand<\/strong>
Brand: Shiseido Ginza Tokyo
Campaign: Shiseido Future Solution – A Scientific Blueprint For Ultra-Premium Growth
Agency: dentsu X Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nUnilever (Thailand)<\/strong>
Brand: Lux\u200b
Campaign: LUX : Made to Glow by Gen Z\u200b
Agency: Spark Foundry (Publicis Media)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”27. Excellence in Marketing Transformation” admin_label=”27. Excellence in Marketing Transformation” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCentral Pattana (CPN)<\/strong>
Campaign: The 1 BIZ, Marketing intelligence Solutions<\/td>\n<\/tr>\n
\"\"<\/td>\nCP Axtra<\/strong>
Brand: Lotus’s
Campaign: Hidden Taste Thailand presented by Lotus’s<\/td>\n<\/tr>\n
\"\"<\/td>\nKaniva Pet Food<\/strong>
Campaign: Kaniva: Pet Protect Family<\/td>\n<\/tr>\n
\"\"<\/td>\nKrungthai Bank<\/strong>
Campaign: OneSearch Blueprint: Transforming Financial Search
Agency: iPROSPECT<\/td>\n<\/tr>\n
\"\"<\/td>\nMerge<\/strong>
Campaign: Engineering Merge\u2019s Exponential Growth Through TikTok Signal Architecture
Agency: Venuee<\/td>\n<\/tr>\n
\"\"<\/td>\nMondel\u0113z International (Thailand)<\/strong>
Campaign: Marketing Team Re-Structure<\/td>\n<\/tr>\n
\"\"<\/td>\nThailand Convention & Exhibition Bureau (TCEB)<\/strong>
Campaign: City Expo \u2013 The Pitching 2025: Transforming Thailand\u2019s Destination Marketing<\/td>\n<\/tr>\n
\"\"<\/td>\nThe 1, Central Group<\/strong>
Brand: The 1
Campaign: Redefining Marketing into Enduring Relationships<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”28. Excellence in Media Strategy” admin_label=”28. Excellence in Media Strategy” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCharoen Pokphand Foods (CPF)<\/strong>
Brand: CP
Campaign: Thailand\u2019s Chicken: The D-Day Setting a New Industry Standard
Agencies: Digital Ido, IDEE Studio<\/td>\n<\/tr>\n
\"\"<\/td>\nDiageo Moet Hennessy (Thailand)<\/strong>
Brand: Smirnoff
Campaign: What The Fruit
Agency: Youngster BKK<\/td>\n<\/tr>\n
\"\"<\/td>\nKrungthai Bank<\/strong>
Campaign: Krungthai Travel Card: From Tourist to TOURICH
Agency: iPROSPECT<\/td>\n<\/tr>\n
\"\"<\/td>\nKrungthai Bank<\/strong>
Brand: Krungthai Investment
Campaign: Krungthai Investment: One Investment Ecosystem
Agencies: Starcom Thailand, Publicis Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nMondel\u0113z International (Thailand)<\/strong>
Brand: Oreo
Campaign: Oreo x Babymonster
Agencies: Leo Burnett, Wavemaker<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Thailand<\/strong>
Brand: NESCAF\u00c9 Blend & Brew
Campaign: NESCAF\u00c9 Blend & Brew: Ready for MORE
Agencies: OpenMind\u200b, Leo\u200b, GOAT\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nNetflix Thailand<\/strong>
Campaign: Mad Unicorn: Go Mad or Go Home
Agencies: Jongluckdee, i-dac, Media Intelligence Group (MI)<\/td>\n<\/tr>\n
\"\"<\/td>\nSmooth E<\/strong>
Campaign: How Smooth E’s Media Architecture Doubled ROAS to 8.46x on 1,000 SKUs
Agency: Primal<\/td>\n<\/tr>\n
\"\"<\/td>\nSuntory PepsiCo Beverage (Thailand\u200b)<\/strong>
Brand: Pepsi
Campaign: Pepsi Summer 2026\u200b<\/td>\n<\/tr>\n
\u00a0<\/td>\nWorld Fair<\/strong>
Campaign: The Double Bell-Curve Strategy: Re-Engineering Event Demand Through Media Timing
Agency: Venuee<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”29. Excellence in Mobile Marketing” admin_label=”29. Excellence in Mobile Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCP All<\/strong>
Brand: 7-Eleven Thailand
Campaign: M-Stamp Hello Feel-Good
Agency: Deloitte Consulting<\/td>\n<\/tr>\n
\"\"<\/td>\nCP All<\/strong>
Brand: 7-Eleven Thailand
Campaign: ALL member E-Passport : \u2018Chuan Jai Foo Across Thailand\u2019
Agency: Deloitte Consulting<\/td>\n<\/tr>\n
\"\"<\/td>\nGrab<\/strong>
Brand: GrabAds
Campaign: GrabAds x KFC: The Colonel Fortune<\/td>\n<\/tr>\n
\"\"<\/td>\nKaniva Pet Food<\/strong>
Campaign: Kaniva: Pet Protect Family<\/td>\n<\/tr>\n
\"\"<\/td>\nMondel\u0113z International (Thailand)<\/strong>
Brand: Halls
Campaign: Halls XS x Singha Lemon Soda
Agencies: Wavemaker, Ogilvy<\/td>\n<\/tr>\n
\"\"<\/td>\nPepsiCo (Thailand)<\/strong>
Brand: Lay’s
Campaign: BT21 x Lay’s \u2014 The Joy Hunt for Thailand’s Gen Z\u200b
Agencies: Zenith Media Thailand, Brilliant & Million, Leo Thailand\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nReckitt Benckiser (Thailand)<\/strong>
Brand: Gaviscon
Campaign: PREDICT. INTERCEPT. RELIEVE.
Agency: dentsu Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Hershey Company<\/strong>
Brand: Hershey\u2019s
Campaign: Hershey\u2019s Choco Tubes \u2014 Gamified Rich Media \u2013 Mobile Experience
Agencies: UM Thailand, Affinity Global<\/td>\n<\/tr>\n
\"\"<\/td>\nURC (Thailand)<\/strong>
Brand: Tivoli Wafer
Campaign: TIVOLI BIGBOMB Mobile Gaming When Ads Became Addictive Gameplay
Agency: Carat (Thailand)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”30. Excellence in Omnichannel” admin_label=”30. Excellence in Omnichannel” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCP All<\/strong>
Brand: 7-Eleven Thailand
Campaign: M-Stamp Hello Feel-Good
Agency: Deloitte<\/td>\n<\/tr>\n
\"\"<\/td>\nGrab<\/strong>
Campaign: Grab Dine Out – The Countless Wasted Deals
Agencies: VML, M&C Saatchi<\/td>\n<\/tr>\n
\"\"<\/td>\nKaniva Pet Food<\/strong>
Campaign: Kaniva: Pet Protect Family<\/td>\n<\/tr>\n
\"\"<\/td>\nKrungthai Bank<\/strong>
Brand: Krungthai Investment
Campaign: Breaking Silos: How Krungthai Reengineered Media Integration to Deliver a Customer-Centric Journey
Agency: Starcom Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nMondel\u0113z International (Thailand)<\/strong>
Brand: Oreo
Campaign: Oreo x Babymonster
Agencies: Leo Burnett, Wavemaker<\/td>\n<\/tr>\n
\"\"<\/td>\nSuntory Beverage & Food (Thailand)<\/strong>
Brand: BRAND’S Essence of Chicken
Campaign: BRAND’S Essence of Chicken Behaviour-Change Rewards Platform with WOGI
Agency: WOGI<\/td>\n<\/tr>\n
\"\"<\/td>\nSuntory Beverage & Food (Thailand)<\/strong>
Brand: Pepsi
Campaign: Pepsi Summer 2026\u200b
Agencies: Publicis Media: Zenith, Walking Fish<\/td>\n<\/tr>\n
\"\"<\/td>\nUnilever (Thailand)<\/strong>
Brand: Breeze
Campaign: Breeze x EGG Digital: Turning Quick Wash Into Trusted Clean
Agency: EGG Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nUnilever (Thailand)<\/strong>
Brand: Clear Men
Campaign: CLEAR x EGG Digital: Charged to the max
Agency: EGG Digital<\/td>\n<\/tr>\n
\"\"<\/td>\n\u0e1a\u0e23\u0e34\u0e29\u0e31\u0e17 \u0e2a\u0e2b\u0e1e\u0e31\u0e12\u0e19\u0e1e\u0e34\u0e1a\u0e39\u0e25 \u0e08\u0e33\u0e01\u0e31\u0e14 (\u0e21\u0e2b\u0e32\u0e0a\u0e19)<\/strong>
Brand: MAMA
Campaign: MAMA x EGG Digital: Big Pack, Bigger Experiences Transforming Purchases Into Brand Experiences
Agency: EGG Digital<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”31. Excellence in Out-Of-Home Advertising” admin_label=”31. Excellence in Out-Of-Home Advertising” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCP Axtra<\/strong>
Brand: Lotus’s
Campaign: Lotus’s Rain Coupons
Agency: VML Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nDiageo Moet Hennessy (Thailand)<\/strong>
Brand: Smirnoff
Campaign: Extra Coolivery
Agency: Youngster BKK<\/td>\n<\/tr>\n
\"\"<\/td>\nDOVE\u200b<\/strong>
Campaign: Reborn Stronger\u200b
Agency: Spark Foundry – PubU\u200b\u200b, PlanB\u200b, Sunbeam\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nGrab<\/strong>
Brand: GrabAds
Campaign: GrabAds x Garnier: Sun-Shield on Wheels<\/td>\n<\/tr>\n
\"\"<\/td>\nKrungthai Bank<\/strong>
Brand: Krungthai Investment
Campaign: Krungthai Investment: One Investment Ecosystem
Agencies: Starcom Thailand, Publicis Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nMK Restaurant Group<\/strong>
Brand: MK Restaurants
Campaign: MK 40th Anniversary
Agency: VML<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Thailand<\/strong>
Brand: Miner\u00e9
Campaign: The Rejuvenation Project by Miner\u00e9
Agency: Ogilvy Group Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nTMBThanachart Bank (ttb)<\/strong>
Campaign: Pon Dee Mee Rangwan
Agencies: WPP Media Thailand, VML Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nUnilever (Thailand)<\/strong>
Brand: Knorr
Campaign: Knorr Jok Rainy season\u200b
Agency: Spark Foundry (Publicis Media)<\/td>\n<\/tr>\n
\"\"<\/td>\nVisa Thailand\u200b<\/strong>
Brand: Visa
Campaign: Visa Tap to Go Bangkok\u200b
Agency: Starcom Thailand<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”32. Excellence in Performance Marketing” admin_label=”32. Excellence in Performance Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCIMB Thai Bank<\/strong>
Campaign: Closed-Loop Attribution: Turning Signals Into Revenue<\/td>\n<\/tr>\n
\"\"<\/td>\nGrab<\/strong>
Brand: GrabFood
Campaign: MegaGale
Agency: Spa-Hakuhodo<\/td>\n<\/tr>\n
\"\"<\/td>\nHKL Perfect<\/strong>
Brand: Lake Legend
Campaign: Lake Legend Collections
Agency: Neighbors and Friends Agency<\/td>\n<\/tr>\n
\"\"<\/td>\nKrungthai Bank<\/strong>
Campaign: Krungthai Travel Card: From Tourist to TOURICH
Agency: iPROSPECT<\/td>\n<\/tr>\n
\"\"<\/td>\nKrungthai Bank<\/strong>
Campaign: OneSearch : Zero Waste, Massive Saving, Peak Performance
Agency: iPROSPECT<\/td>\n<\/tr>\n
\"\"<\/td>\nKrungthai Bank<\/strong>
Campaign: Health Wallet 1-2-3 Free: Making Thailand\u2019s Healthcare Promise Real Client
Agency: iPROSPECT<\/td>\n<\/tr>\n
\"\"<\/td>\nProcter & Gamble (P&G)<\/strong>
Brand: P&G E-Commerce
Campaign: Precision at Scale: Human \u00d7 AI eCommerce Transformation on Shopee
Agency: dentsu<\/td>\n<\/tr>\n
\"\"<\/td>\nShiseido Thailand<\/strong>
Brand: Shiseido Ginza Tokyo
Campaign: Where Brand Meets Basket Shiseido Turned eCommerce into a Confidence\u2011Building, High\u2011Performance Experience
Agency: dentsu X Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nSmooth E<\/strong>
Campaign: Breaking the Scalability Ceiling: How Smooth E Doubled ROAS to 8.46x
Agency: Primal<\/td>\n<\/tr>\n
\u00a0<\/td>\nWorld Fair<\/strong>
Campaign: The Double Bell-Curve Strategy: Re-Engineering Event Demand Through Media Timing
Agency: Venuee<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”33. Excellence in Personalisation Marketing” admin_label=”33. Excellence in Personalisation Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCentral Watsons<\/strong>
Brand: Watsons
Campaign: Turning CRM Into A Real-time Decision Engine
Agency: Carat (Thailand)<\/td>\n<\/tr>\n
\"\"<\/td>\nCIMB Thai Bank<\/strong>
Campaign: Closed-Loop Attribution: Turning Signals Into Revenue<\/td>\n<\/tr>\n
\"\"<\/td>\nCP All<\/strong>
Brand: 7-Eleven Thailand
Campaign: 7Delivery Subscription: From Reorder to Real-Time Personalised Replenishment
Agency: Deloitte Consulting<\/td>\n<\/tr>\n
\"\"<\/td>\nCP Axtra<\/strong>
Brand: Lotus’s
Campaign: Lotus\u2019s x EGG Digital: Turning Data into Hyper-Personalized Meaningful Moments
Agency: EGG Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nDaikin Industries (Thailand)<\/strong>
Brand: Daikin Inverter Series
Campaign: Daikin Persona Climate Intelligence
Agency: dentsu X Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nFonterra<\/strong>
Brand: Anlene
Campaign: Anlene x EGG Digital : Effortless Trial Through Personalized Experience
Agency: EGG Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nFWD Insurance<\/strong>
Campaign: FWD CustoME TIME
Agency: Spa-Hakuhodo<\/td>\n<\/tr>\n
\"\"<\/td>\nGovernment Savings Bank (GSB)<\/strong>
Brand: GSB NOW
Campaign: P-L-U-S
Agency: Spark Factor<\/td>\n<\/tr>\n
\"\"<\/td>\nKaniva Pet Food<\/strong>
Campaign: Kaniva: Pet Protect Family<\/td>\n<\/tr>\n
\"\"<\/td>\nThai Samsung Electronics<\/strong>
Brand: Samsung SmartThings Application\u200b
Campaign: Samsung SmartThings – The Smart Home You Never Knew You Had.\u200b
Agency: Starcom<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”34. Excellence in Programmatic Marketing” admin_label=”34. Excellence in Programmatic Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nKrungthai Bank<\/strong>
Campaign: Krungthai Travel Card: From Tourist to TOURICH
Agency: iPROSPECT<\/td>\n<\/tr>\n
\"\"<\/td>\nPepsiCo (Thailand)<\/strong>
Brand: Lay’s
Campaign: From Click to Counter: How Lay’s Rebuilt Programmatic for Thailand’s Traditional Trade
Agencies: Zenith Media Thailand, Modcart<\/td>\n<\/tr>\n
\"\"<\/td>\nSansiri<\/strong>
Campaign: Programmatic Audience Engine: Capturing Micro-Moments, Converting New Demand
Agency: iPROSPECT<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”35. Excellence in Retail \/ Shopper Marketing” admin_label=”35. Excellence in Retail \/ Shopper Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCharoen Pokphand Foods (CPF)<\/strong>
Brand: Meiji Yoghurt
Campaign: Meiji Yoghurt with Granola<\/td>\n<\/tr>\n
\"\"<\/td>\nCP Axtra<\/strong>
Brand: Lotus’s
Campaign: My Lotus’s 2025
Agencies: WPP Media Thailand, VML Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nCP Axtra<\/strong>
Brand: Lotus’s
Campaign: Lotus’s 31 Anniversary Campaign
Agency: The Leo Burnett Group Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nDiageo Moet Hennessy (Thailand)<\/strong>
Brand: Smirnoff
Campaign: What The Fruit
Agency: Youngster BKK<\/td>\n<\/tr>\n
\"\"<\/td>\nMK Restaurant Group<\/strong>
Brand: MK Restaurant\u00a0
Campaign: MK Original<\/td>\n<\/tr>\n
\"\"<\/td>\nMondel\u0113z International (Thailand)<\/strong>
Brand: Oreo
Campaign: Oreo Festive
Agencies: Brilliant & Million, Wavemaker<\/td>\n<\/tr>\n
\"\"<\/td>\nMUJI Thailand<\/strong>
Brand: MUJI
Campaign: Muji Meets Thai Ways Of Living
Agency: Spa-Hakuhodo<\/td>\n<\/tr>\n
\"\"<\/td>\nPepsiCo (Thailand)<\/strong>
Brand: Lay’s
Campaign: Lay’s Modcart O2O – Always-On Aisle for Traditional Trade\u200b
Agencies: Zenith Media Thailand, Modcart, The Trade Desk\u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nUnilever (Thailand)<\/strong>
Brand: Knorr Professional
Campaign: The Sorry Chicken
Agency: Youngster BKK<\/td>\n<\/tr>\n
\"\"<\/td>\nUnilever (Thailand)<\/strong>
Brand: Clear Men
Campaign: CLEAR x EGG Digital: Charged to the max
Agency: EGG Digital<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”36. Excellence in Search Marketing” admin_label=”36. Excellence in Search Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nBangkok Hospital<\/strong>
Campaign: One Website
Agency: 5Lab<\/td>\n<\/tr>\n
\u00a0<\/td>\nCase Club<\/strong>
Campaign: How a Local Brand Beat Regional Giants in Search in a Year.
Agency: ANGA Bangkok<\/td>\n<\/tr>\n
\"\"<\/td>\nCentral Pattana (CPN)<\/strong>
Campaign: Integrated Search Strategy for International Tourist Acquisition<\/td>\n<\/tr>\n
\u00a0<\/td>\nGreat Eastern Drug<\/strong>
Brand: Ged Good Life
Campaign: Building Trust for Mirgeal Gel Through Search Marketing
Agency: Omnicom Media<\/td>\n<\/tr>\n
\"\"<\/td>\nKrungthai Bank<\/strong>
Campaign: Krungthai Search: Rewiring Search for the AI Era
Agency: iPROSPECT<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Thailand<\/strong>
Brand: NESCAF\u00c9 Thailand
Campaign: Brewing AI Search Success for NESCAF\u00c9
Agency: Omnicom Media<\/td>\n<\/tr>\n
\u00a0<\/td>\nSamitivej Hospital<\/strong>
Brand: Samitivej Chonburi Hospital
Campaign: Changing Women’s Lives: Where the Search Becomes the First Step to Care
Agency: Primal<\/td>\n<\/tr>\n
\"\"<\/td>\nUnilever (Thailand)<\/strong>
Brand: Pond\u2019s \u200b
Campaign: Pond\u2019s AI Search Max: Pioneering Thailand\u2019s First AI-powered Search Revolution\u200b
Agency: Spark Foundry (Publicis Media)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”37. Excellence in Social Media Marketing” admin_label=”37. Excellence in Social Media Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCharoen Pokphand Foods (CPF)<\/strong>
Brand: CP
Campaign: The Best Blessing
Agency: Creative Juice G1<\/td>\n<\/tr>\n
\"\"<\/td>\nCharoen Pokphand Foods (CPF)<\/strong>
Brand: CP
Campaign: Thailand\u2019s Chicken: The D-Day Setting a New Industry Standard
Agencies: Digital Ido, IDEE Studio<\/td>\n<\/tr>\n
\"\"<\/td>\nGrab<\/strong>
Campaign: #GrabThumbsup – Seriously Good Food!<\/td>\n<\/tr>\n
\"\"<\/td>\nKaniva Pet Food<\/strong>
Campaign: Kaniva No Pet Beauty Standard<\/td>\n<\/tr>\n
\"\"<\/td>\nKaniva Pet Food<\/strong>
Campaign: Kaniva x BUS<\/td>\n<\/tr>\n
\"\"<\/td>\nMondel\u0113z International (Thailand)<\/strong>
Brand: Halls
Campaign: Halls XS x Singha Lemon Soda
Agencies: Ogilvy, Wavemaker<\/td>\n<\/tr>\n
\"\"<\/td>\nSuntory PepsiCo Beverage (Thailand\u200b)<\/strong>
Brand: Pepsi
Campaign: Pepsi Za 10 THB\u200b
Agencies: Publicis Media: Zenith, Walking Fish<\/td>\n<\/tr>\n
\"\"<\/td>\nUnilever (Thailand)<\/strong>
Brand: Closeup
Campaign: Manifresh
Agency: Leo Bangkok<\/td>\n<\/tr>\n
\"\"<\/td>\nUnilever (Thailand)<\/strong>
Brand: Breeze
Campaign:
Agencies: Brilliant & Million, Spark Foundry (Publicis Media)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”38. Excellence in Sponsorship Activation” admin_label=”38. Excellence in Sponsorship Activation” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAllianz Ayudhya General Insurance<\/strong>
Campaign: Allianz Ayudhya x Death Fest 2026 : Cancer City Campaign\u200b
Agency: Starcom Thailand<\/td>\n<\/tr>\n
\u00a0<\/td>\nBank of Ayudhya<\/strong>
Campaign: From Waste to WOW – A Journey of Sustainability Through Sculpture
Agency: SpicyDisc<\/td>\n<\/tr>\n
\"\"<\/td>\nCentral Pattana (CPN)<\/strong>
Brand: centralwOrld
Campaign: Disney the magical stars 2026 at centralwOrld<\/td>\n<\/tr>\n
\"\"<\/td>\nCP Axtra<\/strong>
Brand: Lotus’s
Campaign: Hidden Taste Thailand presented by Lotus’s<\/td>\n<\/tr>\n
\"\"<\/td>\nDaikin Industries (Thailand)<\/strong>
Campaign: Breathe as One: Daikin \u00d7 SEA GAMES 2025
Agency: dentsu X Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nKaniva Pet Food<\/strong>
Campaign: Kaniva No Pet Beauty Standard<\/td>\n<\/tr>\n
\"\"<\/td>\nSuntory PepsiCo Beverage (Thailand\u200b)<\/strong>
Brand: Pepsi
Campaign: Pepsi Summer 2026\u200b
Agency: Publicis Media: Zenith, Walking Fish<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Mall Group<\/strong>
Brand: The Mall Group Premium Member (Platinum and Scarlet)
Campaign: The Partner Powered Experience Ecosystem<\/td>\n<\/tr>\n
\"\"<\/td>\nUnilever (Thailand)<\/strong>
Brand: TRESemm\u00e9
Campaign: TRESemm\u00e9 x The Face Thailand SS6\u200b
Agencies: Spark Foundry – PubU\u200b, PMCI\u200b, Airrlabs\u200b, Bonduba<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”39. Excellence in Strategic Use of Budget” admin_label=”39. Excellence in Strategic Use of Budget” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nBig One Snack<\/strong>
Campaign: BigOneSnack: Budget Efficiency Powering Sustainable Growth
Agency: Bake Bread Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nCentral Pattana (CPN)<\/strong>
Campaign: International Tourist Seasonal Campaigns<\/td>\n<\/tr>\n
\"\"<\/td>\nCharoen Pokphand Foods (CPF)<\/strong>
Brand: CP Play – Two Tone
Campaign: The Love Oracle
Agency: Play Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nKao Industrial (Thailand)<\/strong>
Brand: Biore
Campaign: CUTE-TIVATING: Whipping Up the Spread
Agencies: Hakuhodo (Bangkok), i-dac (Bangkok)<\/td>\n<\/tr>\n
\"\"<\/td>\nKrungthai Bank<\/strong>
Campaign: Health Wallet 1-2-3 Free: Making Thailand\u2019s Healthcare Promise Real Client
Agency: iPROSPECT<\/td>\n<\/tr>\n
\"\"<\/td>\nKrungthai Bank<\/strong>
Campaign: Krungthai Travel Card: From Tourist to TOURICH
Agency: iPROSPECT<\/td>\n<\/tr>\n
\"\"<\/td>\nKrungthai Bank<\/strong>
Brand: Krungthai e-GP Solutions
Campaign: Empowering Government Suppliers with Krungthai e-GP Solutions
Agency: dot MATTER<\/td>\n<\/tr>\n
\"\"<\/td>\nLogitech<\/strong>
Campaign: Logitech MX Master 4: MXperience
Agency: Talka Talka Digital Media<\/td>\n<\/tr>\n
\"\"<\/td>\nNestl\u00e9 Thailand<\/strong>
Brand: Miner\u00e9
Campaign: The Rejuvenation Project by Miner\u00e9
Agency: Ogilvy Group Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nVolvo Car Thailand<\/strong>
Brand: Volvo
Campaign: Volvo ES90 Asia Premiere
Agency: Gorilla<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”40. Excellence in TV \/ Video Advertising” admin_label=”40. Excellence in TV \/ Video Advertising” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nA. Menarini (Thailand)<\/strong>
Brand: NAC long
Campaign: NAC long \u2013 Clear Fast, feel fresh
Agency: V&<\/td>\n<\/tr>\n
\"\"<\/td>\nAjinomoto (Thailand)<\/strong>
Brand: Ajinomoto Quick Meal
Campaign: The Only Presenter
Agency: Yell Bangkok<\/td>\n<\/tr>\n
\"\"<\/td>\nAjinomoto (Thailand)<\/strong>
Brand: Ajinomoto MSG
Campaign: Delicious as Always
Agencies: dentsu X Thailand, dentsu Creative Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nCharoen Pokphand Foods (CPF)<\/strong>
Brand: CP
Campaign: The Best Blessing
Agency: Creative Juice G1<\/td>\n<\/tr>\n
\"\"<\/td>\nDaikin Industries (Thailand)<\/strong>
Brand: Daikin\u00a0
Campaign: The Visible Air
Agency: Hakuhodo (Bangkok)<\/td>\n<\/tr>\n
\"\"<\/td>\nGrab<\/strong>
Campaign: Grab Human Ride
Agencies: Choojai and Friends, Baankai Ruenkieng, M&C Saatchi<\/td>\n<\/tr>\n
\"\"<\/td>\nKaniva Pet Food<\/strong>
Campaign: Kaniva No Pet Beauty Standard<\/td>\n<\/tr>\n
\"\"<\/td>\nKrungthai Bank<\/strong>
Campaign: Krungthai Travel Card: From Tourist to TOURICH
Agency: iPROSPECT<\/td>\n<\/tr>\n
\"\"<\/td>\nMondel\u0113z International (Thailand)<\/strong>
Brand: Halls
Campaign: Halls XS x Singha Lemon Soda
Agencies: Ogilvy, Wavemaker<\/td>\n<\/tr>\n
\"\"<\/td>\nMondel\u0113z International (Thailand)<\/strong>
Brand: Oreo
Campaign: Oreo x Babymonster
Agencies: Leo Burnett, Wavemaker<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”41. Excellence in Urban Guerrilla Marketing” admin_label=”41. Excellence in Urban Guerrilla Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAjinomoto (Thailand)<\/strong>
Brand: RosDee Flavor Seasoning
Campaign: The ReLOUDtionship – RosDee Mobile Market
Agency: Hakuhodo (Bangkok)<\/td>\n<\/tr>\n
\"\"<\/td>\nCIMB Thai Bank<\/strong>
Campaign: The Financial Dream<\/td>\n<\/tr>\n
\"\"<\/td>\nCP Axtra<\/strong>
Brand: Lotus’s
Campaign: Lotus’s Rain Coupons
Agency: VML Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nDiageo Moet Hennessy (Thailand)<\/strong>
Brand: Smirnoff
Campaign: Extra Coolivery
Agency: Youngster BKK<\/td>\n<\/tr>\n
\"\"<\/td>\nDiageo Moet Hennessy (Thailand)<\/strong>
Brand: Smirnoff
Campaign: What The Fruit
Agency: Youngster BKK<\/td>\n<\/tr>\n
\"\"<\/td>\nGrab<\/strong>
Campaign: Grab Dine Out – The Countless Wasted Deals
Agencies: VML, M&C Saatchi<\/td>\n<\/tr>\n
\"\"<\/td>\nKaniva Pet Food<\/strong>
Campaign: Kaniva No Pet Beauty Standard<\/td>\n<\/tr>\n
\"\"<\/td>\nMinor Food<\/strong>
Brand: Swensen’s
Campaign: Swen\u0e40\u0e2a\u0e49\u0e19: The Sweet Prank
Agency: VML<\/td>\n<\/tr>\n
\"\"<\/td>\nMondel\u0113z International (Thailand)<\/strong>
Brand: Halls
Campaign: Halls XS x Singha Lemon Soda
Agencies: Ogilvy, Wavemaker, Dejai Delight<\/td>\n<\/tr>\n
\"\"<\/td>\nUnilever (Thailand)<\/strong>
Brand: Vaseline
Campaign: Vaseline Verified Very Thai
Agencies: Brilliant & Million, Spark Foundry (Publicis Media)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”42. Excellence in Viral Marketing” admin_label=”42. Excellence in Viral Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCharoen Pokphand Foods (CPF)<\/strong>
Brand: CP
Campaign: The Best Blessing
Agency: Creative Juice G1<\/td>\n<\/tr>\n
\"\"<\/td>\nCharoen Pokphand Foods (CPF)<\/strong>
Brand: Meiji Greek Style Yoghurt
Campaign: Meiji Greek Style Yoghurt
Agency: Salmon<\/td>\n<\/tr>\n
\"\"<\/td>\nCharoen Pokphand Foods (CPF)<\/strong>
Brand: CP
Campaign:
Agencies: Digital Ido, IDEE Studio<\/td>\n<\/tr>\n
\"\"<\/td>\nCIMB Thai Bank<\/strong>
Campaign: The Financial Dream<\/td>\n<\/tr>\n
\"\"<\/td>\nKaniva Pet Food<\/strong>
Campaign: Kaniva No Pet Beauty Standard<\/td>\n<\/tr>\n
\"\"<\/td>\nKFC Thailand\u200b<\/strong>
Campaign: Chizzalulu Chizzalala, The edible brainrot\u200b
Agency: Publicis Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nNike<\/strong>
Campaign: Nike: Amazing Thailand Marathon 2025
Agency: WPP Media Thailand<\/td>\n<\/tr>\n
\"\"<\/td>\nTechno-Sell (Frey)<\/strong>
Brand: Lamina Films
Campaign: Lamina Films \u201cTalking to the Sun\u201d
Agency: Neighbors and Friends Agency<\/td>\n<\/tr>\n
\"\"<\/td>\nThai Yamaha Motor<\/strong>
Brand: Yamaha
Campaign: Real Fazz
Agency: B&B Bangkok<\/td>\n<\/tr>\n
\"\"<\/td>\nUnilever (Thailand)<\/strong>
Brand: Vaseline
Campaign: Vaseline Gluta-Hya: From \u201cHuh?\u201d to Hero \u200b
Agency: Spark Foundry (Publicis Media)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”43. Marketing Leader of the Year” admin_label=”43. Marketing Leader of the Year” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nCharoen Pokphand Foods (CPF)<\/strong>
Individual: Anarkawee Chooratn<\/td>\n<\/tr>\n
\"\"<\/td>\nFedEx Thailand<\/strong>
Individual: Boonthida Ratanavilaikul<\/td>\n<\/tr>\n
\"\"<\/td>\nKaniva Pet Food<\/strong>
Individual: Ratapa Awachinda<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”44. Marketing Team of the Year” admin_label=”44. Marketing Team of the Year” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCharoen Pokphand Foods (CPF)<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nFedEx Thailand<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nGrab<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nKaniva Pet Food<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nKrungthai Bank<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nMondel\u0113z International (Thailand)<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nThe Mall Group<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2026 Finalists Charoen Pokphand Foods (CPF)Brand: CPCampaign: The Best BlessingAgency: Creative Juice G1 CIMB Thai BankCampaign: Whatever Freedom GrabCampaign: Grab Saver – Cheaper for SureAgencies: Grey, Baankai Ruenkieng, M&C Saatchi Kaniva Pet FoodCampaign: Kaniva No Pet Beauty Standard Krungthai BankCampaign: Krungthai Travel Card: From Tourist to TOURICHAgency: iPROSPECT Mondel\u0113z International (Thailand)Brand: OreoCampaign: Oreo x BabymonsterAgencies: […]<\/p>\n","protected":false},"author":50,"featured_media":17261,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-17312","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\n2026 Finalists - Marketing Excellence Awards Thailand 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/2026-finalists\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2026 Finalists - Marketing Excellence Awards Thailand 2026\" \/>\n<meta property=\"og:description\" content=\"2026 Finalists Charoen Pokphand Foods (CPF)Brand: CPCampaign: The Best BlessingAgency: Creative Juice G1 CIMB Thai BankCampaign: Whatever Freedom GrabCampaign: Grab Saver - Cheaper for SureAgencies: Grey, Baankai Ruenkieng, M&C Saatchi Kaniva Pet FoodCampaign: Kaniva No Pet Beauty Standard Krungthai BankCampaign: Krungthai Travel Card: From Tourist to TOURICHAgency: iPROSPECT Mondel\u0113z International (Thailand)Brand: OreoCampaign: Oreo x BabymonsterAgencies: […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/2026-finalists\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Excellence Awards Thailand 2026\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-25T11:35:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-th\/wp-content\/uploads\/sites\/51\/2026\/01\/mea-th-2026.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"105 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/awards.marketing-interactive.com\\\/marketing-excellence-th\\\/2026-finalists\\\/\",\"url\":\"https:\\\/\\\/awards.marketing-interactive.com\\\/marketing-excellence-th\\\/2026-finalists\\\/\",\"name\":\"2026 Finalists - 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