2022 Finalists
1. Excellence in Advertising
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ADR Studio Campaign: Apple iPhone M1 |
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J League Campaign: J League Peel-off Mask OOH Agency: dentsu X Thailand |
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Mondelēz International (Thailand) Brand: OREO Campaign: #SmilewithOREO Agencies: Leoburnett Indonesia, Publicis Media Thailand |
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Mondelēz International (Thailand) Brand: Halls Campaign: Halls Breath of Thailand Agencies: Ogilvy Thailand and Publicis Media |
2. Excellence in B2B Marketing
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Ajinomoto Thailand Campaign: Esports X Business Asia Summit (EXB Asia Summit) Agency: dentsu X Thailand |
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SIG Combibloc Campaign: How SIG Drives Awareness with the Virtual Event |
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TOA Paint (Thailand) Campaign: TOA Group & Minimice Excellence in SEO B2B Marketing |
3. Excellence in Brand Awareness
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Aura Group International Campaign: Spark Online TV Show Agency: Aura Media |
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Central Department Store Campaign: Returning Summer Happiness with O2O Marketing: Central Department Store Thailand Agency: ADA |
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Colgate-Palmolive Brand: Yimsu Equity Campaign: YimSu : Smile that can change the world for the better Agency: Wavemaker |
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Harley-Davidson Campaign: Virtual H.O.G. Rally 2.0 Agency: Pico Thailand |
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Netflix Campaign: Space Sweepers Agency: Wavemaker |
4. Excellence in Brand Strategy
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Central Department Store Campaign: Returning Summer Happiness with O2O Marketing: Central Department Store Thailand Agency: ADA |
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Chulalongkorn University Brand: EBA Chula Campaign: How EBA Chula Achieved 100% Enrollment Rate Agency: Primal |
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Konvy International Campaign: Konvy: 9th Anniversary Rebranding Campaign Agency: dentsu X Thailand |
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Mondelēz International (Thailand) Brand: Halls Campaign: Halls Breath of Thailand Agencies: Ogilvy Thailand and Publicis Media |
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Mondelēz International (Thailand) Brand: OREO Campaign: #SmilewithOREO Agencies: Leoburnett Indonesia, Publicis Media Thailand |
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Ninja Logistics (Thailand) Brand: Ninja Van Thailand Campaign: Brand Relaunch – Rubber Ring Campaign Agency: Big Play |
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PTT Station Campaign: Fill mission moment = The happiness equation Agency: dentsu X Thailand |
5. Excellence in Communications / Public Relations
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Central Pattana Public Campaign: The Grand Opening of Central Chanthaburi |
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Chulalongkorn University Brand: EBA Chula Campaign: How EBA Chula Achieved 100% Enrollment Rate Agency: Primal |
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Meat and Livestock Australia Campaign: True Aussie Beef & Lamb Agency: Vivaldi Public Relations (Vivaldi Seasons Company) |
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Ministry of Culture Campaign: Thai Taste Therapy Agency: Taste Inc Asia |
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Nestlé Thailand Campaign: Every Little Act Matters |
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P&G Thailand Brand: Olay Campaign: Olay Diversity Agency: MediaCom |
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Thai Vietjet Campaign: Thai Vietjet Bangkok – Phnom Penh Communication Campaign |
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XSpring Digital – SiriHub Token ICO Campaign: Unlocking the Future of Investment Agency: Vivaldi Public Relations (Vivaldi Seasons Company) |
6. Excellence in Content Marketing
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Chulalongkorn University Brand: EBA Chula Campaign: How EBA Chula Achieved 100% Enrollment Rate Agency: Primal |
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FrieslandCampina Campaign: Falcon x Starving Time Agency: dentsu X Thailand |
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Huawei Brand: FreeBuds4 Campaign: Create in Public, An Oasis in Private Agency: Wavemaker |
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Khordee Meesuk Orthopedics Specialized Hospital Brand: KDMS Hospital Campaign: KDMS Hospital & Minimice Excellence in SEO Content Marketing Agency: Minimice Group |
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Mondelēz International (Thailand) Brand: OREO Campaign: #SmilewithOREO Agencies: Leoburnett Indonesia, Publicis Media Thailand |
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Nestlé Thailand Brand: Nestlé Icecream Campaign: Nestlé Mochi Black Sesame Agency: Buffet Channel (Marang Studio) |
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Netflix Campaign: The Whole Truth Agency: Wavemaker |
7. Excellence in Corporate Social Responsibility
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Aura Group International Campaign: Spark Online TV Show Agency: Aura Media |
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FrieslandCampina Campaign: Foremost For Million Smiles Agency: dentsu X Thailand |
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PTT Station Campaign: Fill mission moment = The happiness equation Agency: dentsu X Thailand |
8. Excellence in COVID-19 Related Campaign
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Bumrungrad International Hospital Campaign: Bumrungrad International Hospital – The COVID-19 Challenge, Offering a COVID-19 Vaccination Service to the Public |
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I.P. One Campaign: Loyalty Pays: How I.P. One’s decision to focus on loyalists won the day Agency: ADA |
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P&G Thailand Brand: Gillette Campaign: Gillette Blue 3 Flexi – How Gillette Leveraged Key Moments to Shave Again Agency: Bidmath Thailand |
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Robinson Department Store Campaign: The Robinson Salesation Sensation: Ultimate growth hacking Agency: ADA |
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Siam Commercial Bank Brand: Robinhood Campaign: Robinhood “Platform of Kindness” |
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The Estée Lauder Companies Brand: LA MER Campaign: Fueling growth for LA MER’s New Advanced Treatment Lotion Agency: ADA |
9. Excellence in Customer Engagement
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Chulalongkorn University Brand: EBA Chula Campaign: How EBA Chula Achieved 100% Enrollment Rate Agency: Primal |
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Darlie Campaign: Darlie High Density Gum Care Campaign Agency: Spread-it |
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Mondelēz International (Thailand) Brand: OREO Campaign: #SmilewithOREO Agencies: Leoburnett Indonesia, Publicis Media Thailand |
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Ministry of Culture Campaign: Thai Taste Therapy Agency: Taste Inc Asia |
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The Estée Lauder Companies Brand: Bobbi Brown Campaign: Beautify your beauty experience with personalisation Agency: ADA Thailand |
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Tencent (Thailand) Campaign: WeTV Awards 2021 Agency: Tencent (Thailand) |
10. Excellence in Data-Driven Marketing & Consumer Insights
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Central Department Store Campaign: Returning Summer Happiness with O2O Marketing: Central Department Store Thailand Agency: ADA |
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Chulalongkorn University Brand: EBA Chula Campaign: How EBA Chula Achieved 100% Enrollment Rate Agency: Primal |
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I.P. One Campaign: Loyalty Pays: How I.P. One’s decision to focus on loyalists won the day Agency: ADA |
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P&G Thailand Brand: Gillette Campaign: Gillette Blue 3 Flexi – How Gillette Converted Consumer Truths into First-Party Data Strategies Agency: Bidmath Thailand |
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Robinson Department Store Campaign: The Robinson Salesation Sensation: Ultimate growth hacking Agency: ADA |
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The Estée Lauder Companies Brand: Bobbi Brown Campaign: Beautify your beauty experience with personalisation Agency: ADA Thailand |
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The Estée Lauder Companies Brand: LA MER Campaign: Fueling growth for LA MER’s New Advanced Treatment Lotion Agency: ADA |
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TMRW by UOB Campaign: Winning with outcome-based model: ADA for TMRW by UOB Agency: ADA |
11. Excellence in Digital Marketing
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Central Department Store Campaign: Returning Summer Happiness with O2O Marketing: Central Department Store Thailand Agency: ADA |
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Chulalongkorn University Brand: EBA Chula Campaign: How EBA Chula Achieved 100% Enrollment Rate Agency: Primal |
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Robinson Department Store Campaign: The Robinson Salesation Sensation: Ultimate growth hacking Agency: ADA |
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The Estée Lauder Companies Brand: LA MER Campaign: Fueling growth for LA MER’s New Advanced Treatment Lotion Agency: ADA |
12. Excellence in eCommerce Marketing
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FINN MOBILE Campaign: FINN MOBILE Make Sense Agency: Reprise Thailand |
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Kao Industrial (Thailand) Campaign: Kao Merries – Marketplace Optimization Agency: dentsu X Thailand |
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Konvy International Campaign: Konvy: 9th Anniversary Rebranding Campaign Agency: dentsu X Thailand |
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The Estée Lauder Companies Brand: Bobbi Brown Campaign: Beautify your beauty experience with personalisation Agency: ADA |
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The Estée Lauder Companies Brand: LA MER Campaign: Fueling growth for LA MER’s New Advanced Treatment Lotion Agency: ADA |
13. Excellence in Event Marketing
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Harley-Davidson Campaign: Dirt.Road.Track Media Xperience Agency: Pico Thailand |
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Meat and Livestock Australia Campaign: True Aussie Beef & Lamb Agency: Vivaldi Public Relations (Vivaldi Seasons Company) |
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National Olympic Committee of Thailand (NOCT) Campaign: Team Thailand – The Power of Unity Agency: dentsu X Thailand |
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Ministry of Culture Campaign: Thai Taste Therapy Agency: Taste Inc Asia |
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Thai Vietjet Campaign: Sky Career Festival 2022 |
14. Excellence in Experiential Marketing
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I.P. One Campaign: Loyalty Pays: How I.P. One’s decision to focus on loyalists won the day Agency: ADA |
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Mondelēz International (Thailand) Brand: Halls Campaign: Halls XS the Batman Agencies: Ogilvy Thailand and Publicis Media |
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National Olympic Committee of Thailand (NOCT) Campaign: Team Thailand – The Power of Unity Agency: dentsu X Thailand |
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Netflix Campaign: The Whole Truth Agency: Wavemaker |
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The Estée Lauder Companies Brand: Bobbi Brown Campaign: Beautify your beauty experience with personalisation Agency: ADA Thailand |
15. Excellence in Gaming
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Ajinomoto Thailand Campaign: Esports X Business Asia Summit (EXB Asia Summit) Agency: dentsu X Thailand |
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I.P. One Campaign: Loyalty Pays: How I.P. One’s decision to focus on loyalists won the day Agency: ADA |
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Nestlé Thailand Brand: NESCAFE Thailand Campaign: TRIPLE EXCITEMENT with TRIPLE ESPRESSO Agencies: Youngsanti, Ampverse |
16. Excellence in Influencer / KOLs Marketing
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Darlie Campaign: Darlie Toothbrush Campaign Agency: |
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Meat and Livestock Australia Campaign: True Aussie Beef & Lamb Agency: Vivaldi Public Relations (Vivaldi Seasons Company) |
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Nestlé Thailand Brand: NESCAFE Thailand Campaign: NESCAFÉ Gold Crema: The Finest Moment with Jackson Wang |
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Nestlé Thailand Brand: Nestlé Icecream Campaign: Nestlé Extreme Vanilla Strawberry cone |
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P&G Thailand Brand: Olay Campaign: Olay Diversity Agency: MediaCom |
17. Excellence in Integrated Marketing
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Central Department Store Campaign: Returning Summer Happiness with O2O Marketing: Central Department Store Thailand Agency: ADA |
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Nestlé Thailand Brand: NESCAFE Thailand Campaign: NESCAFÉ Cheer You Up Festival |
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Robinson Department Store Campaign: The Robinson Salesation Sensation: Ultimate growth hacking Agency: ADA |
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Ministry of Culture Campaign: Thai Taste Therapy Agency: Taste Inc Asia |
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The Estée Lauder Companies Brand: LA MER Campaign: Fueling growth for LA MER’s New Advanced Treatment Lotion Agency: ADA |
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TMRW by UOB Campaign: Winning with outcome-based model: ADA for TMRW by UOB Agency: ADA |
18. Excellence in Launch / Re-launch Marketing
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ADR Studio Campaign: Apple iPhone M1 |
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Aura Group International Campaign: Spark Online TV Show Agency: Aura Media |
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FINN MOBILE Campaign: FINN MOBILE Make Sense Agency: Reprise Thailand |
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Huawei Brand: Huawei Campaign: Create in Public, An Oasis of Private Agency: Wavemaker |
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Khordee Meesuk Orthopedics Specialized Hospital Brand: KDMS Hospital Campaign: Google SEO / Google Ads Agency: Minimice Group |
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Meat and Livestock Australia Campaign: True Aussie Beef & Lamb Agency: Vivaldi Public Relations (Vivaldi Seasons Company) |
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Nestlé Thailand Brand: NESCAFE Thailand Campaign: NESCAFÉ Blend & Brew Less Sugar launch |
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Nestlé Thailand Brand: NESCAFE Thailand Campaign: NESCAFÉ RTD Espresso Roast Agencies: Youngsanti, IPG Mediabrands, Buzzpurr |
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Thai Vietjet Campaign: The Launch of Bangkok – Phnom Penh Service |
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The Estée Lauder Companies Brand: LA MER Campaign: Fueling growth for LA MER’s New Advanced Treatment Lotion Agency: ADA |
19. Excellence in Loyalty & Relationship Marketing
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Cisco Systems (Thailand) Brand: Cisco Campaign: Cisco FSI Summit |
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FedEx Express Thailand Campaign: My FedEx Rewards: Make everyday a little more rewarding Agency: |
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I.P. One Campaign: Loyalty Pays: How I.P. One’s decision to focus on loyalists won the day Agency: ADA |
20. Excellence in Marketing Innovation
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Chulalongkorn University Brand: EBA Chula Campaign: How EBA Chula Achieved 100% Enrollment Rate Agency: Primal |
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Meat and Livestock Australia Campaign: True Aussie Beef & Lamb Agency: Vivaldi Public Relations (Vivaldi Seasons Company) |
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Nestlé Thailand Brand: NESCAFE Thailand Campaign: NESCAFÉ AMERICANO Launch Agencies: Wunderman Thompson MAP & IPG |
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Netflix Campaign: Bangkok Breaking Agency: Wavemaker |
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XSpring Digital – SiriHub Token ICO Campaign: Unlocking the Future of Investment Agency: Vivaldi Public Relations (Vivaldi Seasons Company) |
21. Excellence in Marketing to a Specific Audience
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Bumrungrad International Hospital Campaign: Bumrungrad International Hospital |
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Central Department Store Campaign: Returning Summer Happiness with O2O Marketing: Central Department Store Thailand Agency: ADA |
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Chulalongkorn University Brand: EBA Chula Campaign: How EBA Chula Achieved 100% Enrollment Rate Agency: Primal |
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Nestlé Thailand Brand: MILO Thailand Campaign: MILO Pack to School Agencies: Ogilvy & Mather Thailand, IPG Thailand |
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P&G Thailand Brand: Vicks Campaign: Vicks Vaporub – How Vicks Leveraged Video Personalization to Surpass P&G Benchmarks Agency: Bidmath Thailand |
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P&G Thailand Brand: Olay Campaign: Olay Diversity Agency: MediaCom |
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P&G Thailand Brand: Gillette Blue 3 Flexi Campaign: Gillette Blue 3 Flexi – How Gillette Leveraged Data to Resonate with the Male Audience Agency: Bidmath Thailand |
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Robinson Department Store Campaign: The Robinson Salesation Sensation: Ultimate growth hacking Agency: ADA |
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The Estée Lauder Companies Brand: Bobbi Brown Campaign: Agency: ADA Thailand |
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TMRW by UOB Campaign: Winning with outcome-based model: ADA for TMRW by UOB Agency: ADA |
22. Excellence in Marketing Transformation
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Cisco Systems (Thailand) Brand: Cisco Campaign: Cisco FSI Summit |
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I.P. One Campaign: Loyalty Pays: How I.P. One’s decision to focus on loyalists won the day Agency: ADA |
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Meat and Livestock Australia Campaign: True Aussie Beef & Lamb Agency: Vivaldi Public Relations (Vivaldi Seasons Company) |
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Ninja Logistics (Thailand) Brand: Ninja Van Thailand Campaign: Brand Relaunch – Rubber Ring Campaign Agency: Big Play |
23. Excellence in Media Strategy
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Advanced Info Services Campaign: AIS x YouTube Premium Agency: dentsu X Thailand |
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Chulalongkorn University Brand: EBA Chula Campaign: How EBA Chula Achieved 100% Enrollment Rate Agency: Primal |
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Colgate-Palmolive Brand: Yimsu Equity Campaign: Yimsu : Smile that can change the world for the better Agency: Wavemaker |
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Khordee Meesuk Orthopedics Specialized Hospital Brand: KDMS Hospital Campaign: Google SEO / Google Ads Agency: Minimice Group |
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Konvy International Campaign: Konvy: 9th Anniversary Rebranding Campaign Agency: dentsu X Thailand |
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Ninja Logistics (Thailand) Brand: Ninja Van Thailand Campaign: Brand Relaunch – Rubber Ring Campaign Agency: Big Play |
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TMRW by UOB Campaign: Winning with outcome-based model: ADA for TMRW by UOB Agency: ADA |
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XSpring Digital – SiriHub Token ICO Campaign: Unlocking the Future of Investment Agency: Vivaldi Public Relations (Vivaldi Seasons Company) |
24. Excellence in Mobile Marketing
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I.P. One Campaign: Loyalty Pays: How I.P. One’s decision to focus on loyalists won the day Agency: ADA |
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The Estée Lauder Companies Brand: LA MER Campaign: Fueling growth for LA MER’s New Advanced Treatment Lotion Agency: ADA |
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TMRW by UOB Campaign: Winning with outcome-based model: ADA for TMRW by UOB Agency: ADA |
25. Excellence in Performance Marketing
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Chulalongkorn University Brand: EBA Chula Campaign: How EBA Chula Achieved 100% Enrollment Rate Agency: Primal |
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FINN MOBILE Campaign: FINN MOBILE Make Sense Agency: Reprise Thailand |
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Khordee Meesuk Orthopedics Specialized Hospital Brand: KDMS Hospital Campaign: Google SEO / Google Ads Agency: Minimice Group |
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TMRW by UOB Campaign: Winning with outcome-based model: ADA for TMRW by UOB Agency: ADA |
26. Excellence in Personalisation Marketing
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Chulalongkorn University Brand: EBA Chula Campaign: How EBA Chula Achieved 100% Enrollment Rate Agency: Primal |
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I.P. One Campaign: Loyalty Pays: How I.P. One’s decision to focus on loyalists won the day Agency: ADA |
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P&G Thailand Brand: Vicks Campaign: Vicks Vaporub – How Vicks Leveraged Video Personalization to Surpass P&G Benchmarks Agency: Bidmath Thailand |
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P&G Thailand Brand: Gillette Campaign: Gillette Blue 3 Flexi – How Gillette Deployed Personalised Marketing to Boost Product Trade up Agency: Bidmath Thailand |
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Robinson Department Store Campaign: The Robinson Salesation Sensation: Ultimate growth hacking Agency: ADA |
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The Estée Lauder Companies Brand: Bobbi Brown Campaign: Beautify your beauty experience with personalisation Agency: ADA Thailand |
27. Excellence in Pivot Marketing
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Central Department Store Campaign: Returning Summer Happiness with O2O Marketing: Central Department Store Thailand Agency: ADA |
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Khordee Meesuk Orthopedics Specialized Hospital Brand: KDMS Hospital Campaign: Google SEO / Google Ads Agency: Minimice Group |
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Meat and Livestock Australia Campaign: True Aussie Beef & Lamb Agency: Vivaldi Public Relations (Vivaldi Seasons Company) |
28. Excellence in Social Media Marketing
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Aura Group International Campaign: Spark Online TV Show Agency: Aura Media |
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Chulalongkorn University Brand: EBA Chula Campaign: How EBA Chula Achieved 100% Enrollment Rate Agency: Primal |
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Darlie Campaign: Darlie High Density Gum Care Campaign Agency: Spread-it |
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L’Oreal Brand: Garnier Campaign: Unstoppable Beauty Agency: Wavemaker |
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Mondelēz International (Thailand) Brand: Halls Campaign: Halls XS the Batman Agencies: Ogilvy Thailand and Publicis Media |
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Nestlé Thailand Brand: Nestlé Icecream Campaign: Nestlé Yogurt Jelly Agency: GreynJ |
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Nestlé Thailand Brand: Nestlé Icecream Campaign: Nestlé Ichitan Honey Lemon Agency: GreynJ |
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Siam Commercial Bank Campaign: SCB TikTok Financial Avengers “From Zero to Hero” |
29. Marketing Team of the Year
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Bumrungrad International Hospital |
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FedEx Express Thailand |
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Ninja Logistics (Thailand) |