{"id":8446,"date":"2021-09-17T20:10:08","date_gmt":"2021-09-17T12:10:08","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/?p=8446"},"modified":"2023-04-12T18:01:59","modified_gmt":"2023-04-12T10:01:59","slug":"pei-hua-lin","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/pei-hua-lin\/","title":{"rendered":"Pei Hua Lin"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Speakers&#8221; _builder_version=&#8221;3.22&#8243; custom_padding=&#8221;50px||30px|&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;10%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_column _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 class=\"h1\" style=\"text-align: center\">2021 JUDGE&#8217;S PROFILE<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,2_3&#8243; _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;40px|0px|40px|0px&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-content\/uploads\/sites\/12\/2021\/09\/ShillaRetail_PeihuaLin-bio.jpg&#8221; title_text=&#8221;ShillaRetail_PeihuaLin -bio&#8221; _builder_version=&#8221;4.7.5&#8243; custom_margin=&#8221;|||&#8221; custom_margin_tablet=&#8221;90px|||&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;30px|||&#8221; z_index_tablet=&#8221;500&#8243; box_shadow_horizontal_tablet=&#8221;0px&#8221; box_shadow_vertical_tablet=&#8221;0px&#8221; box_shadow_blur_tablet=&#8221;40px&#8221; box_shadow_spread_tablet=&#8221;0px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.7.5&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Pei Hua Lin<\/h2>\n<p>Head of Marketing &amp; E-Commerce<\/p>\n<p><strong>Shilla Travel Retail Pte Ltd<\/strong><\/p>\n<p>Pei Hua is Head of Marketing &amp; E-Commerce at Shilla Travel Retail, an affiliate company of Samsung that operates the Cosmetics and Perfumes concession at Changi Airport. Collaborating with major international beauty brands, PeiHua has introduced many world-first launches with elevated omnichannel travel retail experiences to travellers from around the world. These include The Shilla Beauty Loft, a duplex that showcases luxury beauty houses with bespoke services and online retailing of the widest e-commerce assortment of cosmetics and perfumes on iShopChangi.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;0px||0px|&#8221; custom_padding=&#8221;0px||0px|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; custom_padding=&#8221;0px||0px|&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_divider color=&#8221;#cccccc&#8221; divider_style=&#8221;dotted&#8221; _builder_version=&#8221;3.19.18&#8243; height=&#8221;10px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;2021 Judges&#8221; module_id=&#8221;judges&#8221; _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_module=&#8221;8225&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h5 class=\"h2\" style=\"text-align: center\">View other 2021 Judges\u2019 Profile<\/h5>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.14.7&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.7.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Christopher See&#8221; position=&#8221;Head of Marketing &amp; Planning \u2013 Singapore, Australia, New Zealand &amp; Oceania&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-content\/uploads\/sites\/12\/2021\/09\/ACCA_Christopher_See.jpg&#8221; admin_label=&#8221;Christopher See&#8221; _builder_version=&#8221;4.7.5&#8243; link_option_url=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/christopher-see\/&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>ACCA<br \/><\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.7.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Freda Kwok&#8221; position=&#8221;Marketing Director&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-content\/uploads\/sites\/12\/2021\/09\/AKINN_FredaKwok.jpg&#8221; admin_label=&#8221;Freda Kwok&#8221; _builder_version=&#8221;4.7.5&#8243; link_option_url=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/freda-kwok\/&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>AKINN<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.7.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Racheal Toh&#8221; position=&#8221;Head of Marketing (APAC)&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-content\/uploads\/sites\/12\/2021\/09\/BarryCallebaut_RachealToh.jpg&#8221; admin_label=&#8221;Racheal Toh&#8221; _builder_version=&#8221;4.7.5&#8243; link_option_url=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/racheal-toh\/&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Barry Callebaut Group<br \/><\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.7.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Stanley Toh&#8221; position=&#8221;Chief Customer Officer&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-content\/uploads\/sites\/12\/2021\/09\/CycleCarriage_StanleyToh.jpg&#8221; admin_label=&#8221;Stanley Toh&#8221; _builder_version=&#8221;4.7.5&#8243; link_option_url=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/stanley-toh\/&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Cycle &amp; Carriage Singapore<br \/><\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.7.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.7.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Yik Hun, Lee&#8221; position=&#8221;Marketing Director, South East Asia &amp; Own Brand&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-content\/uploads\/sites\/12\/2021\/09\/DFIRetailGroup_Yik-Hun.jpg&#8221; admin_label=&#8221;Yik Hun, Lee&#8221; _builder_version=&#8221;4.7.5&#8243; link_option_url=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/yik-hun-lee\/&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>DFI Retail Group<br \/><\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.7.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;LIzah Bywater&#8221; position=&#8221;Senior Marketing Director&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-content\/uploads\/sites\/12\/2021\/11\/imgonline-com-ua-resize-GOSuy81tHuZoS.jpg&#8221; admin_label=&#8221;Yik Hun, Lee&#8221; _builder_version=&#8221;4.14.7&#8243; _dynamic_attributes=&#8221;link_option_url&#8221; link_option_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjkwODAifX0=@&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Four Season Maldives<br \/><\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.7.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Jackson Sim&#8221; position=&#8221;Corporate Director \u2013 Marketing, Digital &amp; Brand&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-content\/uploads\/sites\/12\/2021\/09\/GeneralHotel_JacksonSim.jpg&#8221; admin_label=&#8221;Jackson Sim&#8221; _builder_version=&#8221;4.7.5&#8243; link_option_url=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/jackson-sim\/&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>General Hotel Management Ltd.<br \/><\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.7.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Angelia Tay&#8221; position=&#8221;Head, Marketing &amp; Communications&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-content\/uploads\/sites\/12\/2021\/09\/Angelia-Tay.jpeg&#8221; admin_label=&#8221;Angelia Tay&#8221; _builder_version=&#8221;4.7.5&#8243; link_option_url=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/angelia-tay\/&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Institute of Systems Science, National University of Singapore<br \/><\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.7.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.7.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Maran G Krishnan&#8221; position=&#8221;Digital &amp; Marketing Communications Director&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-content\/uploads\/sites\/12\/2021\/08\/Kerry_Maran-1.jpg&#8221; admin_label=&#8221;Maran G Krishnan&#8221; _builder_version=&#8221;4.7.5&#8243; link_option_url=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/maran-g-krishnan\/&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Kerry Taste &amp; Nutrition Company<br \/>Asia-Pacific Middle East &amp; Africa (APMEA)<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.7.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Ernie Koh&#8221; position=&#8221;Executive Director, Marketing&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-content\/uploads\/sites\/12\/2021\/09\/Koda_ErinieKoh.jpg&#8221; admin_label=&#8221;Ernie KOH&#8221; _builder_version=&#8221;4.7.5&#8243; link_option_url=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/ernie-koh\/&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Koda Ltd\/Commune Lifestyle<br \/><\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.7.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Danny Lai &#8221; position=&#8221;Executive Vice President&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-content\/uploads\/sites\/12\/2021\/08\/LAPP_Danny-Lai.jpg&#8221; admin_label=&#8221;Danny Lai &#8221; _builder_version=&#8221;4.7.5&#8243; link_option_url=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/danny-lai\/&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>LAPP Asia Pacific, LAPP Kabel Shanghai Co, Ltd<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.7.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Colin Ho&#8221; position=&#8221;Marketing Director&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-content\/uploads\/sites\/12\/2021\/09\/MichelinAsia_ColinHo.jpg&#8221; admin_label=&#8221;Colin Ho&#8221; _builder_version=&#8221;4.7.5&#8243; link_option_url=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/colin-ho\/&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>MICHELIN Guides Asia<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.7.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.7.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Sahil Sethi&#8221; position=&#8221;Senior Director, Marketing Head &#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-content\/uploads\/sites\/12\/2021\/09\/Sahil-Sethi.jpg&#8221; admin_label=&#8221;Sahil Sethi&#8221; _builder_version=&#8221;4.7.5&#8243; link_option_url=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/sahil-sethi\/&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>P&amp;G Malaysia, Singapore, &amp; Vietnam<br \/><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.7.5&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_team_member name=&#8221;Vienna Thompson&#8221; position=&#8221;Head of Marketing&#8221; image_url=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-content\/uploads\/sites\/12\/2021\/09\/ProofCompany_ViennaThompson.jpeg&#8221; admin_label=&#8221;Vienna Thompson&#8221; _builder_version=&#8221;4.7.5&#8243; link_option_url=&#8221;https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/vienna-thompson\/&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong>Proof and Company, APAC<\/strong><\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; 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