{"id":18271,"date":"2025-05-19T15:57:22","date_gmt":"2025-05-19T07:57:22","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/?p=18271"},"modified":"2025-05-19T16:09:26","modified_gmt":"2025-05-19T08:09:26","slug":"pooi-san-kok","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/pooi-san-kok\/","title":{"rendered":"Pooi San Kok"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Speakers” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”2025 JUDGE’S PROFILE” _builder_version=”4.27.0″ _module_preset=”default” global_module=”17984″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

2025 JUDGE’S PROFILE<\/h2>\n

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Pooi San Kok<\/h3>\n

APAC Regional Marketing Director<\/h4>\n

Wingstop International<\/h5>\n

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Pooi-San is a senior marketer and innovator with over 20 years\u2019 experience leading brand growth, category expansion, and market transformation across Asia Pacific. As APAC Regional Marketing Director, she focuses on building brands that connect deeply with local markets and drive sustainable growth across diverse regions including Greater China, North Asia, South-East Asia, and the Pacific.<\/p>\n

Throughout her international career, Pooi-San has shaped the launch of new categories, repositioned brands for long-term relevance, and built regional marketing ecosystems that deliver measurable business outcomes. Her leadership style combines strategic rigour with cultural empathy, enabling her to build strong internal and external partnerships across complex, fast-changing environments.<\/p>\n

Recognised for her ability to navigate both global ambitions and local realities, Pooi-San brings a sharp commercial focus, cross-cultural expertise, and a commitment to growing international brands\u2014bringing along the people behind the brands with clarity and purpose. She believes strong brands are built not just on products, but on trust, relevance, and leadership that empowers teams across borders.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” admin_label=”View other 2025 judges\u2019 profile” _builder_version=”4.27.0″ _module_preset=”default” global_module=”17989″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

View other 2025 judges\u2019 profile<\/h5>\n

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DMK<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Shukai Koh” position=”Deputy CEO ” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-content\/uploads\/sites\/12\/2025\/05\/Childrens-Cancer-Foundation-CCF_Shukai-Koh.png” admin_label=”Children\u2019s Cancer Foundation (CCF)_Shukai Koh” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MjIzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Children\u2019s Cancer Foundation (CCF)<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Bhavana Gupta” position=”Director, Marketing & Product Strategy” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-content\/uploads\/sites\/12\/2025\/03\/INSEAD-Master-Programmes_Bhavana-Gupta.jpg” admin_label=”INSEAD Master Programmes” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3OTgxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]INSEAD Master Programmes<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Alan Lai” position=”Director, Digital Marketing Technology” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-content\/uploads\/sites\/12\/2025\/05\/Pan-Pacific-Hotels-Group_Alan-Lai.png” admin_label=”Pan Pacific Hotels Group_Alan Lai” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MTk3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Pan Pacific Hotels Group<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Pooi San Kok ” position=”Chief Creative Officer” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-content\/uploads\/sites\/12\/2025\/05\/Wingstop-International_Pooi-San-Kok.png” admin_label=”Wingstop International _Pooi San Kok ” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE4MjcxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Wingstop International <\/strong><\/p>\n

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2025 JUDGE’S PROFILEPooi San Kok APAC Regional Marketing Director Wingstop InternationalPooi-San is a senior marketer and innovator with over 20 years\u2019 experience leading brand growth, category expansion, and market transformation across Asia Pacific. As APAC Regional Marketing Director, she focuses on building brands that connect deeply with local markets and drive sustainable growth across diverse […]<\/p>\n","protected":false},"author":63,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[34],"tags":[],"class_list":["post-18271","post","type-post","status-publish","format-standard","hentry","category-2025-judges"],"yoast_head":"\nPooi San Kok - Marketing Excellence Awards Singapore 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/pooi-san-kok\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pooi San Kok - 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