{"id":16153,"date":"2024-04-23T17:52:33","date_gmt":"2024-04-23T09:52:33","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/?p=16153"},"modified":"2024-04-23T17:57:25","modified_gmt":"2024-04-23T09:57:25","slug":"pearlyn-cheong","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/pearlyn-cheong\/","title":{"rendered":"Pearlyn Cheong"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Speakers” _builder_version=”3.22″ locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”2024 JUDGE’S PROFILE” _builder_version=”4.14.7″ _module_preset=”default” global_module=”15898″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

2024 JUDGE’S PROFILE<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ module_class=”members-full-description” _builder_version=”4.14.7″ custom_margin=”|||” custom_padding=”40px|0px|40px|0px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”3.0.47″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-content\/uploads\/sites\/12\/2024\/04\/Under-Armour_Pearlyn-Cheong.png” title_text=”Under Armour_Pearlyn Cheong” _builder_version=”4.14.7″ locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.0.47″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.14.7″ link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Pearlyn Cheong<\/h3>\n

Regional Senior CRM Lead<\/h4>\n

Under Armour<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]With over 15 years of integrated marketing expertise, Pearlyn is a champion for customer-centric growth through technology. Across diverse industries (FMCG, hospitality, healthcare, sports and financial services), she spearheads regional initiatives that seamlessly integrate digital tools, transforming omnichannel commercial operations and driving both customer engagement and efficiency. From leading successful CRM and marketing tool implementations, to crafting impactful loyalty programs, she has proven track record of delivering value for both customer retention and business objectives.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”View other 2024 judges\u2019 profile” _builder_version=”4.14.7″ _module_preset=”default” global_module=”15895″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.14.7″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

View other 2024 judges\u2019 profile<\/h5>\n

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BLOCK71<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.7.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Alice Fok” position=”Head of Customer, International & Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-content\/uploads\/sites\/12\/2024\/04\/HSBC-Singapore_Alice-Fok.png” admin_label=”HSBC Singapore_Alice Fok” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2MDA4In19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

HSBC Singapore<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.7.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Nishita Lalvani” position=”Marketing Director \u2013 SEA \/ IN” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-content\/uploads\/sites\/12\/2024\/03\/Indeed_Nishita-Lalvani.jpeg” admin_label=”Indeed_Nishita Lalvani” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1OTAyIn19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Indeed<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.7.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Pearlyn Cheong” position=”Regional Senior CRM Lead” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-content\/uploads\/sites\/12\/2024\/04\/Under-Armour_Pearlyn-Cheong.png” admin_label=”Under Armour_Pearlyn Cheong” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2MTUzIn19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Under Armour<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.14.7″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.7.5″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Jacky Mak” position=”Brand Marketing Director” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-content\/uploads\/sites\/12\/2024\/04\/yuu-Rewards-Club_Jacky-Mak.png” admin_label=”yuu Rewards Club_Jacky Mak” _builder_version=”4.14.7″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2MDQyIn19@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

yuu Rewards Club<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.7.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.7.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.7.5″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2024 JUDGE’S PROFILEPearlyn Cheong Regional Senior CRM Lead Under ArmourWith over 15 years of integrated marketing expertise, Pearlyn is a champion for customer-centric growth through technology. Across diverse industries (FMCG, hospitality, healthcare, sports and financial services), she spearheads regional initiatives that seamlessly integrate digital tools, transforming omnichannel commercial operations and driving both customer engagement and […]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[32],"tags":[],"class_list":["post-16153","post","type-post","status-publish","format-standard","hentry","category-2024-judges"],"yoast_head":"\n2024 Judges - Pearlyn Cheong<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/pearlyn-cheong\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2024 Judges - 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