{"id":19048,"date":"2025-08-12T16:06:05","date_gmt":"2025-08-12T08:06:05","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/?page_id=19048"},"modified":"2025-10-22T15:12:19","modified_gmt":"2025-10-22T07:12:19","slug":"2025-finalists","status":"publish","type":"page","link":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/2025-finalists\/","title":{"rendered":"2025 Finalists"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Finalists title” _builder_version=”4.27.0″ saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

2025 Finalists<\/strong><\/h2>\n

[\/et_pb_text][et_pb_toggle title=”1. Excellence in Advertising” admin_label=”1. Excellence in Advertising” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nACCOR<\/strong>
Brand: ALL (Accor’s Lifestyle Loyalty Program)
Campaign: For ALL The Travellers In You
Agencies: iProspect Singapore, Beautiful Destinations<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: Till the End of Time<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: #ForestOfProsperity<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: here. sunrise x sunset<\/td>\n<\/tr>\n
\"\"<\/td>\nGSK<\/strong>
Campaign: Shingles Disease Awareness Campaign
Agencies: THE M MAKERS, HELLO HEALTH GROUP<\/td>\n<\/tr>\n
\"\"<\/td>\nMillennium Hotels and Resorts<\/strong>
Campaign: 30 Years of Excellence<\/td>\n<\/tr>\n
\"\"<\/td>\nMinistry of Digital Development and Information<\/strong>
Brand: Gov.sg
Campaign: Forward Singapore: Together, for Better Roadshow
Agency: Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nOCBC SG<\/strong>
Campaign: Parent-powered, kid-approved: A Mobile-First Strategy That Builds Banking Habits from Young for OCBC MyOwn Account
Agency: ADA<\/td>\n<\/tr>\n
\"\"<\/td>\nSpotify<\/strong>
Campaign: Wrapped 2024
Agencies: Zenith Singapore (Publicis OneVibe), Juice Singapore, TBWA Thailand, Juice Philippines, Ambilhati, Sven, Goodstuph, Happiness, NEAR<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Coca-Cola Company<\/strong>
Brand: Coca-Cola
Campaign: Coke Music Promo 2024
Agency: OpenX (WPP Media)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”2. Excellence in AI-Powered Storytelling *Powered by Mastercard” admin_label=”2. Excellence in AI-Powered Storytelling” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nABB<\/strong>
Campaign: ABB-e AI Conversational Mascot
Agency: INVNT<\/td>\n<\/tr>\n
\"\"<\/td>\nDBS Bank<\/strong>
Campaign: AI-Powered Behavioural Science Nudges: A Flywheel for Increased Engagement<\/td>\n<\/tr>\n
\"\"<\/td>\nDBS Bank<\/strong>
Campaign: Launch of Spark GenAI
Agency: Flash Concepts<\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Tourism Board<\/strong>
Campaign: Hide and SeeK Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nLee Kum Kee<\/strong>
Campaign: Lee Kum Kee, The Best Feasts are Made Together.
Agency: Mashwire<\/td>\n<\/tr>\n
\"\"<\/td>\nL’Oreal Travel Retail Asia Pacific<\/strong>
Brand: Lanc\u00f4me Travel Retail Asia Pacific
Campaign: Lanc\u00f4me G\u00e9nifique Ultimate Travelers\u2019 Repair Clinic
Agency: AIR Concepts<\/td>\n<\/tr>\n
\"\"<\/td>\nMead Johnson Nutrition<\/strong>
Brand: Enfagrow
Campaign: Tiny Voices, Mighty Message: The AI-Led Journey of a Toddler\u2019s Love Song to Mums
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nSingtel<\/strong>
Campaign: Once Upon a CNY
Agency: Akanga Film Asia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”3. Excellence in Anniversary Marketing” admin_label=”3. Excellence in Anniversary Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nConstellar Venues<\/strong>
Brand: Singapore EXPO
Campaign: Bringing the Playground of Possibilities to Life
Agency: Burson Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nEdrington Singapore<\/strong>
Brand: The Macallan
Campaign: The Macallan – The Heart of The Spirit Experience
Agency: I_Possible<\/td>\n<\/tr>\n
\"\"<\/td>\nIHH Healthcare Singapore<\/strong>
Brand: Gleneagles Hospital Singapore
Campaign: Gleneagles Hospital Singapore – 65 Years Healthier Today & Beyond
Agencies: The Moment Collective, Arctic Fox Studios Asia<\/td>\n<\/tr>\n
\"\"<\/td>\nION Orchard<\/strong>
Campaign: Celebrating 15 Years of ION Orchard
Agency: Team Lewis<\/td>\n<\/tr>\n
\"\"<\/td>\nJewel Changi Airport<\/strong>
Campaign: Jewel’s 5th Anniversary Campaign: What A Feelin5<\/td>\n<\/tr>\n
\"\"<\/td>\nMandai Wildlife Group<\/strong>
Brand: Night Safari
Campaign: Night Safari’s 30th Anniversary<\/td>\n<\/tr>\n
\"\"<\/td>\nMinistry of Digital Development and Information<\/strong>
Brand: Gov.sg
Campaign: SG60 Launch Campaign
Agency: GOVT Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nMount Faber Leisure Group<\/strong>
Brand: Singapore Cable Car
Campaign: Singapore Cable Car x Hello Kitty Joint 50th Anniversary<\/td>\n<\/tr>\n
\"\"<\/td>\nPSB Academy<\/strong>
Campaign: 60th Anniversary – Diamond Jubilee Celebration<\/td>\n<\/tr>\n
\"\"<\/td>\nYouth Corps Singapore<\/strong>
Campaign: 10 Out of 10 Will Do Good
Agency: DSTNCT<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”4. Excellence in B2B Marketing” admin_label=”4. Excellence in B2B Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nDBS Bank<\/strong>
Campaign: Power up your business with DBS RAPID
Agency: Nine:TwentyEight<\/td>\n<\/tr>\n
\"\"<\/td>\n\u00a0DBS Bank<\/strong>
Campaign: Pivotal: How Treasury and Finance Enable a New Era of Globalisation
Agency: Financial Times<\/td>\n<\/tr>\n
\"\"<\/td>\nHSBC<\/strong>
Campaign: Don’t Expand in ASEAN: How HSBC Won Over MMEs in the World’s Fastest Growing Trade Bloc.
Agencies: Grey Hong Kong, Grey Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nIngredion Singapore<\/strong>
Campaign: Ingredion’s Texture Equation
Agency: TRIAD<\/td>\n<\/tr>\n
\"\"<\/td>\nNCS<\/strong>
Campaign: NCS Impact 2024 \u2013 Social
Agency: TBWA Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSAS Institute<\/strong>
Campaign: SAS-IDC Data and AI Pulse Integrated Programmes for Asia Pacific
Agency: TwoSpuds<\/td>\n<\/tr>\n
\"\"<\/td>\nShell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nSingtel<\/strong>
Campaign: SMB Reset – Rewriting the SMB Playbook
Agencies: OMD Singapore, Hogarth, SPH Content Lab<\/td>\n<\/tr>\n
\"\"<\/td>\nSyngenta Asia Pacific<\/strong>
Campaign: ePartnerGrow
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nUOB<\/strong>
Campaign: UOB Business Outlook Study 2024
Agency: We Are Social<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”5. Excellence in Brand Awareness” admin_label=”5. Excellence in Brand Awareness” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCentral Provident Fund Board (CPFB)<\/strong>
Campaign: Find Your Financial Calm
Agency: McCann Worldgroup Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nDBS Bank<\/strong>
Brand: POSB
Campaign: POSB 4 MONEY HABITS
Agencies: Performics Singapore, The Secret Little Agency<\/td>\n<\/tr>\n
\"\"<\/td>\nDeliveroo Singapore<\/strong>
Campaign: No Need to Think
Agency: VCCP Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nGOMO By Singtel<\/strong>
Campaign: GOMO – Being On GOMO Is Like
Agencies: Leo, Publicis Chemistry, OMD Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nION Orchard<\/strong>
Campaign: Celebrating 15 Years of ION Orchard
Agency: Team Lewis<\/td>\n<\/tr>\n
\"\"<\/td>\nLazada Group<\/strong>
Brand: Lazada
Campaign: Lazada\u2019s Epic Birthday Sale 2025
Agency: AnyMind Group<\/td>\n<\/tr>\n
\"\"<\/td>\nLee Kum Kee<\/strong>
Campaign: Lee Kum Kee, The Best Feasts are Made Together.
Agency: Mashwire<\/td>\n<\/tr>\n
\"\"<\/td>\nL’Oreal Travel Retail Asia Pacific<\/strong>
Brand: Lanc\u00f4me Travel Retail Asia Pacific
Campaign: Lanc\u00f4me G\u00e9nifique Ultimate Travelers\u2019 Repair Clinic
Agencies: AIR Concepts, IGOO Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nSingapore Tourism Board and Warner Music Singapore<\/strong>
Campaign: From Marina Bay to the Moon: How Singapore Danced with Coldplay<\/td>\n<\/tr>\n
\"\"<\/td>\nTECNO Mobile<\/strong>
Brand: TECNO
Campaign: Tone Proud
Agencies: McCann Worldgroup Singapore, McCann Worldgroup China, MRM Shanghai<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”6. Excellence in Brand Strategy” admin_label=”6. Excellence in Brand Strategy” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nFairPrice Group<\/strong>
Campaign: Every Day, Made A Little Better
Agency: BBH Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nHSBC Singapore<\/strong>
Campaign: Play it Forward
Agency: Ogilvy Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nION Orchard<\/strong>
Campaign: Celebrating 15 Years of ION Orchard
Agency: Team Lewis<\/td>\n<\/tr>\n
\"\"<\/td>\nLee Kum Kee<\/strong>
Campaign: Lee Kum Kee, The Best Feasts are Made Together.
Agency: Mashwire<\/td>\n<\/tr>\n
\"\"<\/td>\nMillennium Hotels and Resorts<\/strong>
Campaign: Millennium Hotels and Resorts<\/td>\n<\/tr>\n
\"\"<\/td>\nMinistry of Digital Development and Information<\/strong>
Brand: ForwardSG
Campaign: ForwardSG
Agency: DSTNCT<\/td>\n<\/tr>\n
\"\"<\/td>\nSentosa Development Corporation<\/strong>
Brand: Sentosa
Campaign: Sentosa Night Mode
Agencies: GOVT, Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSingapore Tourism Board and Warner Music Singapore<\/strong>
Campaign: From Marina Bay to the Moon: How Singapore Danced with Coldplay<\/td>\n<\/tr>\n
\"\"<\/td>\nSPH Media\u00a0<\/strong>
Brand: The Straits Times
Campaign: Feed Your Curiosity
Agency: VCCP Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nYeo\u2019s Supersprouts\u2122 Soy Milk<\/strong>
Campaign: LET\u2019S GROW AMAZING
Agency: Fishermen Integrated<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”7. Excellence in Communications \/ Public Relations” admin_label=”7. Excellence in Communications \/ Public Relations” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nDBS Bank<\/strong>
Campaign: Group Technology Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nDBS Bank<\/strong>
Campaign: Pivotal: How Treasury and Finance Enable a New Era of Globalisation
Agency: Financial Times<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: here. sunrise x sunset<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: Till the End of Time<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: #ForestOfProsperity<\/td>\n<\/tr>\n
\"\"<\/td>\nMandai Wildlife Group<\/strong>
Brand: Rainforest Wild Asia
Campaign: Launch of Rainforest Wild Asia
Agency: Tate Anzur<\/td>\n<\/tr>\n
\"\"<\/td>\nMead Johnson Nutrition<\/strong>
Brand: Enfagrow
Campaign: A Voice for Every Mum: Enfagrow Uses AI to Redefine Communication This Mother\u2019s Day
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nMinistry of Digital Development and Information<\/strong>
Brand: ForwardSG
Campaign: ForwardSG
Agency: DSTNCT<\/td>\n<\/tr>\n
\"\"<\/td>\nScoot<\/strong>
Campaign: Scoot’s Embraer E190-E2 Aircraft Launch<\/td>\n<\/tr>\n
\"\"<\/td>\nSentosa Development Corporation<\/strong>
Brand: Sentosa
Campaign: Sentosa First Dippers
Agency: GOVT Singapore<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”8. Excellence in Consumer Insights \/ Market Research” admin_label=”8. Excellence in Consumer Insights \/ Market Research” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nDBS Bank<\/strong>
Campaign: S$8,888 Abundance Giveaway Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nDBS Bank<\/strong>
Campaign: Cash is King, Cashless is Queen Proposition<\/td>\n<\/tr>\n
\"\"<\/td>\nFairPrice Group<\/strong>
Campaign: A Full Plate: A look at the nutritional state of the nation
Agency: Blanc<\/td>\n<\/tr>\n
\"\"<\/td>\nMinistry of Culture, Community & Youth, Singapore<\/strong>
Campaign: Beyond the Dream
Agency: AsiaOne Online<\/td>\n<\/tr>\n
\"\"<\/td>\nSamsung Electronics Singapore (SESP)<\/strong>
Brand: Samsung
Campaign: Unfold Tomorrow: Mobile Redefined with Samsung Galaxy Z Fold6 | Flip6
Agency: Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSinglife<\/strong>
Campaign: Honest Lies – Singlife Dementia Cover<\/td>\n<\/tr>\n
\"\"<\/td>\nSingtel<\/strong>
Campaign: Hello Value – Always more for you
Agencies: OMD Singapore, Hogarth<\/td>\n<\/tr>\n
\"\"<\/td>\nUOB<\/strong>
Campaign: UOB Business Outlook Study 2024
Agencies: We Are Social, Intuit Research<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”9. Excellence in Content Marketing” admin_label=”9. Excellence in Content Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nBuilding and Construction Authority<\/strong>
Campaign: Building Singapore
Agency: SPH Content Lab<\/td>\n<\/tr>\n
\"\"<\/td>\nFairPrice Group<\/strong>
Campaign: Premium seafood, made easy – only at FairPrice<\/td>\n<\/tr>\n
\"\"<\/td>\nLand Transport Authority<\/strong>
Campaign: Move Lite Campaign: Reasons to Move Lite<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Singapore<\/strong>
Campaign: My Happy Place
Agency: Bandwagon Labs<\/td>\n<\/tr>\n
\"\"<\/td>\nMinistry of Digital Development and Information<\/strong>
Brand: ForwardSG
Campaign: ForwardSG
Agency: DSTNCT<\/td>\n<\/tr>\n
\"\"<\/td>\nNational Arts Council\u200b<\/strong>
Campaign: Singapore Art Week 2025\u200b
Agency: Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nNTUC LearningHub<\/strong>
Campaign: Hit Play Level Up
Agency: Wild Advertising & Marketing<\/td>\n<\/tr>\n
\"\"<\/td>\nSentosa Development Corporation<\/strong>
Brand: Sentosa
Campaign: Content Hub: Island Destination to Island Storyteller
Agency: MINISTRY Agency<\/td>\n<\/tr>\n
\"\"<\/td>\nSingapore Civil Defence Force<\/strong>
Campaign: WHAT\u2019S YOUR EMERGENCY?
Agency: Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSingapore Police Force<\/strong>
Campaign: Anti-Scam
Agencies: AsiaOne Online, Starcom Singapore<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”10. Excellence in CSR \/ Cause Marketing” admin_label=”10. Excellence in CSR \/ Cause Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nFairPrice Group<\/strong>
Campaign: Brand at Every Touchpoint: A 360\u00b0 Communications Strategy for Nutritional Engagement
Agency: Blanc<\/td>\n<\/tr>\n
\"\"<\/td>\nFar East Organization<\/strong>
Campaign: Chef X<\/td>\n<\/tr>\n
\"\"<\/td>\nHSBC Singapore<\/strong>
Campaign: HSBC Mind Athletes Tournament
Agency: VML Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nHSBC Singapore<\/strong>
Campaign: Play it Forward
Agency: Ogilvy Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nLien Foundation<\/strong>
Campaign: Redefining Palliative Care in Singapore
Agency: Tate Anzur<\/td>\n<\/tr>\n
\"\"<\/td>\nMastercard<\/strong>
Campaign: #AcceptanceMatters
Agency: McCann Worldgroup Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nMinistry of Culture, Community & Youth, Ministry of Social and Family Development<\/strong>
Campaign: SG Cares Volunteer Centre
Agency: Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nNational Council of Social Service<\/strong>
Campaign: Transforming a Walk into a Donation Sprint
Agency: Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nRHB Singapore<\/strong>
Campaign: Small Acts, Big Impact<\/td>\n<\/tr>\n
\"\"<\/td>\nSingapore Pools<\/strong>
Campaign: Singapore Pools Community With A Heart 2024<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”11. Excellence in Customer Engagement” admin_label=”11. Excellence in Customer Engagement” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nDBS Bank<\/strong>
Brand: POSB
Campaign: POSB Support Our Heartlands
Agencies: Performics Singapore, The Secret Little Agency<\/td>\n<\/tr>\n
\"\"<\/td>\nFor Real Co.\u200b<\/strong>
Campaign: Bringing people closer together, for real. \u200b
Agencies: Starcom Singapore, Leo Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nFWD Group<\/strong>
Brand: FWD Insurance
Campaign: FWD Time to Play
Agencies: Accenture Song, Mindshare Regional<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: Till the End of Time<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s<\/strong>
Campaign: Garlic Chilli. It’s a Singapore Thing.
Agencies: Leo Singapore, OMD Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s<\/strong>
Campaign: My Happy Place
Agencies: Bandwagon Labs, OMD Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nMead Johnson Nutrition<\/strong>
Brand: Enfagrow
Campaign: Tiny Voices, Massive Engagement: AI Crafts a Love Song from Toddlers to Mums
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nRHB Singapore<\/strong>
Campaign: Beyond Transactions, Building Meaningful Connections<\/td>\n<\/tr>\n
\"\"<\/td>\nSentosa Development Corporation<\/strong>
Brand: Sentosa
Campaign: Turn On Your Night Mode with Sentosa
Agencies: Starcom Singapore, GOVT<\/td>\n<\/tr>\n
\"\"<\/td>\nSingapore Tourism Board<\/strong>
Campaign: Culinary Capital Global Positioning
Agencies: Zenith Singapore (Shophouse@Publicis), BBH Singapore (Shophouse@Publicis), WE Communications<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”12. Excellence in Data Privacy and Security Marketing” admin_label=”12. Excellence in Data Privacy and Security Marketing” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nMastercard<\/strong>
Campaign: Mastercard Safety & Security
Agency: Mastercard Services<\/td>\n<\/tr>\n
\"\"<\/td>\nSingapore Police Force<\/strong>
Campaign: ScamShield Suite: Your First Line of Defense
Agencies: Starcom Singapore, Dentsu Creative<\/td>\n<\/tr>\n
\"\"<\/td>\nSingtel<\/strong>
Campaign: Hello Securi-tea
Agencies: Leo Singapore, OMD Singapore<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”13. Excellence in Data-Driven Marketing” admin_label=”13. Excellence in Data-Driven Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAccor Hotels<\/strong>
Campaign: Mastercard x ALL 20% Off Stays in Indonesia and Australia
Agencies: Mastercard Services, iProspect<\/td>\n<\/tr>\n
\"\"<\/td>\nCitibank Singapore<\/strong>
Brand: Citigold
Campaign: Wealth \u2013 Reimagined with Precision
Agencies: Performics India, Publicis Precision, Spark Foundry Singapore, 360 Communication<\/td>\n<\/tr>\n
\"\"<\/td>\nCitibank Singapore, Mastercard Asia\/Pacific<\/strong>
Brand: Citi Mastercard
Campaign: Amplify 2025 – Citi x Mastercard x Lazada<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Singapore<\/strong>
Campaign: Collect Quest
Agencies: OMD Singapore, Distilleri<\/td>\n<\/tr>\n
\"\"<\/td>\nMinistry of Culture, Community & Youth, Ministry of Social and Family Development<\/strong>
Campaign: SG Cares Volunteer Centre
Agency: Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nOCBC SG<\/strong>
Campaign: From Chaos to Clarity: Project ORBIT \u2013
OCBC Real-time Banking Intelligence for Transformation
Agency: ADA<\/td>\n<\/tr>\n
\"\"<\/td>\nPan Pacific Hotels Group<\/strong>
Campaign: Analyze, Architect and Activate; Next Phase of Channel-First to Audience-First Approach and Strategy
Agency: Mezzo Labs<\/td>\n<\/tr>\n
\"\"<\/td>\nSATS<\/strong>
Campaign: Digital Recruitment Campaign
Agency: Havas Media Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSentosa Development Corporation<\/strong>
Brand: Sentosa
Campaign: Always-On Performance to Always On Island
Agency: Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSpotify<\/strong>
Campaign: Wrapped 2024
Agencies: Zenith Singapore (Publicis OneVibe), Juice Singapore, TBWA Thailand, Juice Philippines, Ambilhati, Sven, Goodstuph, Happiness, NEAR<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”14. Excellence in Digital Marketing” admin_label=”14. Excellence in Digital Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCentral Provident Fund Board (CPFB)<\/strong>
Campaign: Find Your Financial Calm
Agency: McCann Worldgroup Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nM1<\/strong>
Campaign: From Data Silos to Seamless Journeys: M1\u2019s Digital Marketing Revolution
Agency: Mezzo Labs<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Singapore<\/strong>
Campaign: My Happy Place
Agencies: OMD Singapore, BandwagonLabs, Distilleri<\/td>\n<\/tr>\n
\"\"<\/td>\nMead Johnson Nutrition<\/strong>
Brand: Enfagrow
Campaign: Enfagrow Creates Unique AI Song In Tribute to Singaporean Mums, wins 2 records
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nRHB Singapore<\/strong>
Campaign: Aligning Digital Experience with Customer Needs: Strategic Approach to SG-MY Transfers<\/td>\n<\/tr>\n
\"\"<\/td>\nSamsung Electronics Singapore (SESP)<\/strong>
Brand: Samsung
Campaign: Reshaping the Galaxy Paradigm
Agency: Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSentosa Development Corporation<\/strong>
Brand: Sentosa
Campaign: Always-On Performance to Always On Island
Agency: Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSingapore Civil Defence Force<\/strong>
Campaign: WHAT\u2019S YOUR EMERGENCY?
Agency: Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSingapore Police Force<\/strong>
Campaign: ScamShield Suite: Your First Line of Defense
Agencies: Starcom Singapore, Dentsu Creative<\/td>\n<\/tr>\n
\"\"<\/td>\nTECNO Mobile<\/strong>
Brand: TECNO
Campaign: Tone Proud
Agencies: McCann Worldgroup Singapore, McCann Worldgroup China, MRM Shanghai<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”15. Excellence in eCommerce Marketing” admin_label=”15. Excellence in eCommerce Marketing” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nLenovo<\/strong>
Campaign: Engage-to-Convert Livestreaming Campaign
Agency: Assembly<\/td>\n<\/tr>\n
\"\"<\/td>\nPan Pacific Hotels Group<\/strong>
Campaign: The Pan Pacific Edit \u2013 Transforming E-Commerce Campaigns<\/td>\n<\/tr>\n
\"\"<\/td>\nPan Pacific Hotels Group<\/strong>
Campaign: Analyze, Architect and Activate; Next Phase of Channel-First to Audience-First Approach and Strategy
Agency: Mezzo Labs<\/td>\n<\/tr>\n
\"\"<\/td>\nVersuni APAC<\/strong>
Brand: Versuni
Campaign: Versuni’s Double-Digit Sale Success In APAC
Agency: Hearts & Science<\/td>\n<\/tr>\n
\"\"<\/td>\nVictory Hill Exhibitions<\/strong>
Brand: NEON
Campaign: Magical eCommerce for Harry Potter: Visions of Magic
Agency: RED\u00b2 Digital<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”16. Excellence in Event Marketing” admin_label=”16. Excellence in Event Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCentral Narcotics Bureau<\/strong>
Campaign: Uninfluenced – The Trip: What Happened in Larspura?
Agencies: Starcom Singapore, Ogilvy Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nEdrington Singapore<\/strong>
Brand: The Macallan
Campaign: The Macallan – The Heart of The Spirit Experience
Agency: I_Possible<\/td>\n<\/tr>\n
\"\"<\/td>\nHSBC Singapore<\/strong>
Campaign: HSBC Mind Athletes Tournament
Agency: VML Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nHSBC Singapore<\/strong>
Campaign: Play it Forward
Agency: Ogilvy Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nMandai Wildlife Group<\/strong>
Brand: Singapore Zoo
Campaign: Zoolympix<\/td>\n<\/tr>\n
\"\"<\/td>\nNTUC Club<\/strong>
Brand: Downtown East
Campaign: Magical Bamboo Forest<\/td>\n<\/tr>\n
\"\"<\/td>\nPeranakan Museum<\/strong>
Campaign: Armenian Street Party: Peranakan Stars
Agency: Tate Anzur<\/td>\n<\/tr>\n
\"\"<\/td>\nPorsche Asia Pacific<\/strong>
Campaign: Porsche Taycan Regional Launch
Agency: DARKHORSE + George P. Johnson<\/td>\n<\/tr>\n
\"\"<\/td>\nSentosa Development Corporation<\/strong>
Brand: Sentosa
Campaign: K-Waving the Shores of Sentosa
Agency: Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSingtel<\/strong>
Campaign: Hello Securi-tea
Agencies: Leo Singapore, OMD Singapore<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”17. Excellence in Experiential Marketing” admin_label=”17. Excellence in Experiential Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nDBS Bank<\/strong>
Campaign: DBS @ Sibos 2024 Beijing
Agency: Modellscape<\/td>\n<\/tr>\n
\"\"<\/td>\nEdrington Singapore<\/strong>
Brand: The Macallan
Campaign: The Macallan – The Heart of The Spirit Experience
Agency: I_Possible<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: here. sunrise x sunset<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: Till the End of Time<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: #ForestOfProsperity<\/td>\n<\/tr>\n
\"\"<\/td>\nHSBC Singapore<\/strong>
Campaign: HSBC Mind Athletes Tournament
Agency:\u00a0VML Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nMandai X & Club Med<\/strong>
Brand: Ranger Buddies
Campaign: Start A Wave of Change @ Club Med Bintan<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Singapore<\/strong>
Campaign: My Happy Place
Agencies: Bandwagon Labs, OMD Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nRAKUTEN GROUP<\/strong>
Brand: RAKUTEN
Campaign: RAKUTEN OPTIMISM: AI ZONE
Agencies: Boing!, ADK Holdings, Empire Entertainment, J-ROCK CO., KAYAC<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Lo & Behold Group<\/strong>
Brand: New Bahru
Campaign: New Bahru Preview Experience
Agency: Tate Anzur<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”18. Excellence in Gaming” admin_label=”18. Excellence in Gaming” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAdvanced Micro Devices<\/strong>
Brand: AMD
Campaign: AMD x Acer x Foodpanda Fuel your Gaming: Nitro Eats Campaign
Agency: Eliphant<\/td>\n<\/tr>\n
\"\"<\/td>\nBridgestone Asia Pacific<\/strong>
Campaign: Bridgestone Rivals: Race To The Top
Agency: Off The Beaten Track<\/td>\n<\/tr>\n
\"\"<\/td>\nHSBC Singapore<\/strong>
Campaign: HSBC Mind Athletes Tournament
Agency: VML Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Singapore<\/strong>
Campaign: My Happy Place
Agency: Bandwagon Labs<\/td>\n<\/tr>\n
\"\"<\/td>\nNational Crime Prevention Council<\/strong>
Campaign: #XiamTheScams
Agency: Sqkii<\/td>\n<\/tr>\n
\"\"<\/td>\nSEM9<\/strong>
Campaign: The Fan-Powered Sponsorship
Agency: McCann Worldgroup Singapore<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”19. Excellence in Influencer \/ KOLs Marketing” admin_label=”19. Excellence in Influencer \/ KOLs Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAIA Singapore<\/strong>
Campaign: Enabling Healthier, Longer, Better Lives through AlA Ultimate Critical Cover and Partnership with Tottenham Hotspur<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: here. sunrise x sunset<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: Till the End of Time<\/td>\n<\/tr>\n
\"\"<\/td>\nGSK<\/strong>
Campaign: Shingles Disease Awareness Campaign
Agencies: THE M MAKERS, HELLO HEALTH GROUP<\/td>\n<\/tr>\n
\"\"<\/td>\nHong Kong Tourism Board<\/strong>
Campaign: Hide and SeeK Hong Kong<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Singapore<\/strong>
Campaign: The McGriddles\u00ae Close Friends List
Agencies: Leo Singapore, OMD Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\n\u00a0McDonald\u2019s Singapore<\/strong>
Campaign: The McGriddles\u00ae Breakfast Icon Collection
Agencies: Leo Singapore, OMD Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSentosa Development Corporation<\/strong>
Brand: Sentosa
Campaign: K-Waving the Shores of Sentosa
Agency: Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSpotify<\/strong>
Campaign: Wrapped 2024
Agencies: Zenith Singapore (Publicis OneVibe), Vero, Near, Happiness, Prodigious<\/td>\n<\/tr>\n
\"\"<\/td>\nTECNO Mobile<\/strong>
Brand: TECNO
Campaign: Tone Proud
Agencies: McCann Worldgroup Singapore, McCann Worldgroup China, MRM Shanghai<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”20. Excellence in Integrated Marketing” admin_label=”20. Excellence in Integrated Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCentral Narcotics Bureau<\/strong>
Campaign: Uninfluenced – The Trip: What Happened in Larspura?
Agencies: Starcom Singapore, Ogilvy Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nCitibank Singapore<\/strong>
Brand: Citi PremierMiles Mastercard
Campaign: Make The Holiday You Want Happen
Agencies: Spark Foundry Singapore, Nine: TwentyEight, Performics India<\/td>\n<\/tr>\n
\"\"<\/td>\nDBS Bank<\/strong>
Brand: POSB
Campaign: POSB 4 MONEY HABITS
Agencies: Performics Singapore, The Secret Little Agency<\/td>\n<\/tr>\n
\"\"<\/td>\nHealth Promotion Board<\/strong>
Campaign: Words that Comfort
Agencies: Starcom Singapore, Leo Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nMandai Wildlife Group<\/strong>
Brand: Rainforest Wild ASIA
Campaign: Choose Your Wild<\/td>\n<\/tr>\n
\"\"<\/td>\nMandai Wildlife Group<\/strong>
Brand: Singapore Zoo
Campaign: Zoolympix<\/td>\n<\/tr>\n
\"\"<\/td>\nPSB Academy<\/strong>
Campaign: January Open House 2025<\/td>\n<\/tr>\n
\"\"<\/td>\nRaffles City Singapore (CapitaLand Investment)<\/strong>
Campaign: Raffles City Beauty Vault
Agency: Yatta Workshop<\/td>\n<\/tr>\n
\"\"<\/td>\nSamsung Electronics Singapore (SESP)
<\/strong>Brand: Samsung
Campaign: Reshaping the Galaxy Paradigm
Agency: Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSentosa Development Corporation<\/strong>
Brand: Sentosa
Campaign: Sentosa Night Mode
Agencies: GOVT, Starcom Singapore<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”21. Excellence in Interactive Marketing \/ AR & VR” admin_label=”21. Excellence in Interactive Marketing \/ AR & VR” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCentral Narcotics Bureau<\/strong>
Campaign: Uninfluenced – The Trip: What Happened in Larspura?
Agency: Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nHSBC Singapore<\/strong>
Campaign: Play it Forward
Agency: Ogilvy Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nION Orchard<\/strong>
Campaign: MOMENTS REIMAGINED
Agencies: Team Lewis, Untold by Atlas<\/td>\n<\/tr>\n
\"\"<\/td>\nL’Oreal Travel Retail Asia Pacific<\/strong>
Brand: Lanc\u00f4me Travel Retail Asia Pacific
Campaign: Lanc\u00f4me G\u00e9nifique Ultimate Travelers\u2019 Repair Clinic
Agency: AIR Concepts<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Singapore<\/strong>
Campaign: My Happy Place
Agencies: Bandwagon Labs, OMD Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSingPost Centre (Managed by CapitaLand)\u200b<\/strong>
Brand: SingPost Centre & KITKAT
Campaign: SingPost Centre Christmas at KITKAT Kabin
Agency: SKALE by GrowthDesk<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”22. Excellence in Launch Marketing” admin_label=”22. Excellence in Launch Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCentral Narcotics Bureau<\/strong>
Campaign: Uninfluenced – The Trip: What Happened in Larspura?
Agencies: Starcom Singapore, Ogilvy Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nGOMO By Singtel<\/strong>
Campaign: GOMO – Your eSIM Is Here
Agencies: Leo, Publicis Chemistry, OMD Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nHong Leong Finance<\/strong>
Campaign: Save For The Future, Double The Splash<\/td>\n<\/tr>\n
\"\"<\/td>\nMandai Wildlife Group<\/strong>
Brand: Rainforest Wild ASIA
Campaign: Choose Your Wild<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Singapore<\/strong>
Campaign: Sweet Paprika Chicken McCrispy – The Crispiest Takeover
Agencies: Leo Singapore, OMD Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nPorsche Asia Pacific<\/strong>
Campaign: Porsche Taycan Regional Launch
Agency: DARKHORSE + George P. Johnson<\/td>\n<\/tr>\n
\"\"<\/td>\nSamsung Electronics Singapore (SESP)<\/strong>
Brand: Samsung
Campaign: Reshaping the Galaxy Paradigm
Agency: Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSingapore Police Force<\/strong>
Campaign: ScamShield Suite: Your First Line of Defense
Agencies: Starcom Singapore, Dentsu Creative<\/td>\n<\/tr>\n
\"\"<\/td>\nSubway Singapore<\/strong>
Campaign: SUBWAY CHILLI CRAB: ONE NATION \u201cFULL OF CRAB\u201d
Agencies: Zenith Singapore, Leo Singapore, AKA, Chemistry, MSL<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Lo & Behold Group<\/strong>
Brand: New Bahru
Campaign: New Bahru Soft Launch
Agency: Tate Anzur<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”23. Excellence in Live-Streaming Marketing” admin_label=”23. Excellence in Live-Streaming Marketing” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nAdvanced Micro Devices<\/strong>
Brand: AMD
Campaign: AMD x Acer x Foodpanda Fuel your Gaming: Nitro Eats Campaign
Agency: Eliphant<\/td>\n<\/tr>\n
\"\"<\/td>\nColiwoo<\/strong>
Campaign: Coliwoo XHS Livestream at Multiple properties.<\/td>\n<\/tr>\n
\"\"<\/td>\nDBS Bank<\/strong>
Campaign: DBS x TikTok Payday Dream Makers Stream
Agency: Boom Media<\/td>\n<\/tr>\n
\"\"<\/td>\nSEM9<\/strong>
Campaign: The Fan-Powered Sponsorship
Agency: McCann Worldgroup Singapore<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”24. Excellence in Location-Based Marketing” admin_label=”24. Excellence in Location-Based Marketing” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nMinistry of Culture, Community & Youth, Ministry of Social and Family Development<\/strong>
Campaign: SG Cares Volunteer Centre
Agency: Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nNANYANG TECHNOLOGICAL UNIVERSITY, OFFICE OF GLOBAL EDUCATION & MOBILITY<\/strong>
Campaign: GEM DISCOVERER – NOT FOR EVERYONE
Agency: QI INTEGRATED SOLUTIONS<\/td>\n<\/tr>\n
\"\"<\/td>\nSATS<\/strong>
Campaign: Digital Recruitment Campaign
Agency: Havas Media Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nWecome Cates<\/strong>
Campaign: Beyond Delivery Radius: The Cates’ Zone Activation Campaign<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”25. Excellence in Loyalty Marketing” admin_label=”25. Excellence in Loyalty Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nACCOR<\/strong>
Brand: ALL (Accor’s Lifestyle Loyalty Program)
Campaign: Instant Status Offer Gold<\/td>\n<\/tr>\n
\"\"<\/td>\nCitibank Singapore<\/strong>
Brand: Citi Credit Cards
Campaign: Citi Cards Privileges Program
Agencies: Spark Foundry Singapore, Performics India<\/td>\n<\/tr>\n
\"\"<\/td>\nMandai Wildlife Group<\/strong>
Brand: Mandai Wildlife Reserve
Campaign: Friends of Wildlife Membership<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Singapore<\/strong>
Campaign: Garlic Chilli. It’s a Singapore Thing.
Agencies: Leo Singapore, OMD Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Singapore<\/strong>
Campaign: The McGriddles\u00ae Breakfast Icon Collection
Agencies: Leo Singapore, OMD Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Singapore<\/strong>
Campaign: Collect Quest
Agencies: OMD Singapore, Distilleri<\/td>\n<\/tr>\n
\"\"<\/td>\nMillennium Hotels and Resorts<\/strong>
Campaign: Millennium Hotels and Resorts<\/td>\n<\/tr>\n
\"\"<\/td>\nPan Pacific Hotels Group<\/strong>
Campaign: Beyond the Booking: Personalised Journeys that Delight Guests and Drive Revenue
Agency: Digitas Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nShell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nStandard Chartered Bank<\/strong>
Campaign: Million Reasons To Be Happier
Agencies: Accenture Song, Leo Burnett, Dentsu<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”26. Excellence in Marketing Innovation *Powered by Mastercard” admin_label=”26. Excellence in Marketing Innovation” _builder_version=”4.27.0″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nDBS Bank<\/strong>
Campaign: S$8,888 Abundance Giveaway Campaign
Agencies:<\/td>\n<\/tr>\n
\"\"<\/td>\nHSBC Singapore<\/strong>
Campaign: HSBC Mind Athletes Tournament
Agency: VML Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nION Orchard<\/strong>
Campaign: MOMENTS REIMAGINED
Agency: Team Lewis, Untold by Atlas<\/td>\n<\/tr>\n
\"\"<\/td>\nLee Kum Kee<\/strong>
Campaign: Lee Kum Kee, The Best Feasts are Made Together.
Agency: Mashwire<\/td>\n<\/tr>\n
\"\"<\/td>\nL’Oreal Travel Retail Asia Pacific<\/strong>
Brand: Lanc\u00f4me Travel Retail Asia Pacific
Campaign: Lanc\u00f4me G\u00e9nifique Ultimate Travelers\u2019 Repair Clinic
Agency: AIR Concepts<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Singapore<\/strong>
Campaign: My Happy Place
Agencies: Bandwagon Labs, OMD Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nMead Johnson Nutrition<\/strong>
Brand: Enfagrow
Campaign: AI + Toddlers = 2 Records + Mums Hearts
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nMinistry of Digital Development and Information<\/strong>
Brand: Gov.sg
Campaign: Forward Singapore: Together, for Better Roadshow
Agency: Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nMinistry of Digital Development and Information<\/strong>
Brand: Gov.sg
Campaign: Forward Singapore: Together, for Better Short Films
Agency: Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSingapore Tourism Board<\/strong>
Campaign: Culinary Capital Global Positioning
Agencies: Zenith Singapore (Shophouse@Publicis), BBH Singapore (Shophouse@Publicis), WE Communications<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”27. Excellence in Marketing to a Specific Audience” admin_label=”27. Excellence in Marketing to a Specific Audience” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nFor Real Co.\u200b<\/strong>
Campaign: Bringing people closer together, for real. \u200b
Agencies: Starcom Singapore, Leo Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: #ForestOfProsperity<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: here. sunrise x sunset<\/td>\n<\/tr>\n
\"\"<\/td>\nHSBC Singapore<\/strong>
Campaign: HSBC Mind Athletes Tournament
Agency: VML Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nMandai X & Club Med<\/strong>
Brand: Ranger Buddies
Campaign: Start A Wave of Change @ Club Med Bintan<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Singapore<\/strong>
Campaign: The McGriddles\u00ae Close Friends List
Agencies: Leo Singapore, OMD Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Singapore<\/strong>
Campaign: Breaking Fast this Ramadan, The McDonald\u2019s Way
Agency: OMD Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Singapore<\/strong>
Campaign: The McGriddles\u00ae Breakfast Icon Collection
Agencies: Leo Singapore, OMD Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nNational Environment Agency<\/strong>
Campaign: Meet Death Like An Old Friend
Agency: Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSinglife<\/strong>
Campaign: Honest Lies – Singlife Dementia Cover<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”28. Excellence in Marketing Transformation” admin_label=”28. Excellence in Marketing Transformation” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nM1<\/strong>
Campaign: From Broadcast to Automation: Real-Time Personalisation Across the Customer Lifecycle
Agency: Mezzo Labs<\/td>\n<\/tr>\n
\"\"<\/td>\nMillennium Hotels and Resorts<\/strong>
Campaign: Millennium Hotels and Resorts<\/td>\n<\/tr>\n
\"\"<\/td>\nOCBC SG<\/strong>
Campaign: From Chaos to Clarity: Project ORBIT \u2013
OCBC Real-time Banking Intelligence for Transformation
Agency: ADA<\/td>\n<\/tr>\n
\"\"<\/td>\nPan Pacific Hotels Group<\/strong>
Campaign: Analyze, Architect and Activate; Next Phase of Channel-First to Audience-First Approach and Strategy
Agency: Mezzo Labs<\/td>\n<\/tr>\n
\"\"<\/td>\nPan Pacific Hotels Group<\/strong>
Campaign: The Pan Pacific Edit \u2013 Transforming E-Commerce Campaigns<\/td>\n<\/tr>\n
\"\"<\/td>\nWecome Cates<\/strong>
Campaign: Cates Reboot: From Backend Technology to Growth Engine<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”29. Excellence in Media Strategy” admin_label=”29. Excellence in Media Strategy” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nDBS Bank<\/strong>
Brand: POSB
Campaign: POSB 4 MONEY HABITS
Agencies: Performics Singapore, The Secret Little Agency<\/td>\n<\/tr>\n
\"\"<\/td>\nDBS Bank<\/strong>
Campaign: Welcome to a Wonderful World with DBS\/POSB Cards
Agencies: Performics Singapore, The Secret Little Agency<\/td>\n<\/tr>\n
\"\"<\/td>\nGSK<\/strong>
Campaign: Shingles Disease Awareness Campaign
Agency: THE M MAKERS<\/td>\n<\/tr>\n
\"\"<\/td>\nHealth Promotion Board<\/strong>
Campaign: Words that Comfort
Agencies: Starcom Singapore, Leo Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nHealth Promotion Board<\/strong>
Campaign: Salt Changes The Relationship We Have With Flavour
Agencies: Starcom Singapore, Leo Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nMinistry of Culture, Community & Youth, Ministry of Social and Family Development<\/strong>
Campaign: SG Cares Volunteer Centre
Agency: Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nOCBC SG<\/strong>
Campaign: Born to Bank: How OCBC Captured the First Financial Decision of Parenthood
Agency: ADA<\/td>\n<\/tr>\n
\"\"<\/td>\nRHB Singapore<\/strong>
Campaign: A Taste of Home – SGMY Cross Border Campaign
Agency: GrowthOps Asia<\/td>\n<\/tr>\n
\"\"<\/td>\nSingapore Police Force<\/strong>
Campaign: ScamShield Suite: Your First Line of Defense
Agencies: Starcom Singapore, Dentsu Creative<\/td>\n<\/tr>\n
\"\"<\/td>\nSingtel<\/strong>
Campaign: Hello Securi-tea
Agencies: OMD Singapore, Leo Burnett<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”30. Excellence in Mobile Marketing” admin_label=”30. Excellence in Mobile Marketing” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCitibank Singapore<\/strong>
Brand: Citi PremierMiles Mastercard
Campaign: Make The Holiday You Want Happen
Agencies: Spark Foundry Singapore, Nine: TwentyEight, Performics India<\/td>\n<\/tr>\n
\"\"<\/td>\nHSBC Singapore<\/strong>
Campaign: Play it Forward
Agency: Ogilvy Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nION Orchard<\/strong>
Campaign: Another Sphere
Agency: Untold by Atlas<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Singapore<\/strong>
Campaign: My Happy Place
Agency:\u00a0 Bandwagon Labs<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Singapore<\/strong>
Campaign: Collect Quest
Agencies: OMD Singapore, Distilleri<\/td>\n<\/tr>\n
\"\"<\/td>\nMead Johnson Nutrition<\/strong>
Brand: Enfagrow
Campaign: AI Creates Song of Love by Toddlers for Mother\u2019s Day through Mobile, wins 2 records
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nNium<\/strong>
Brand: amaze by Instarem
Campaign: So Many Ways to amaze
Agency: Mastercard Services<\/td>\n<\/tr>\n
\"\"<\/td>\nOCBC SG<\/strong>
Campaign: Parent-powered, kid-approved: A Mobile-First Strategy That Builds Banking Habits from Young for OCBC MyOwn Account
Agency: ADA<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”31. Excellence in Multilingual Marketing” admin_label=”31. Excellence in Multilingual Marketing” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nFar East Malls<\/strong>
Campaign: \u201cBeyond Translation\u201d: Building Cultural Relevance Through Native-Language Marketing
Agency: Slashie Media & Marketing<\/td>\n<\/tr>\n
\"\"<\/td>\nLee Kum Kee<\/strong>
Campaign: Lee Kum Kee Celebrates Culinary Greatness at Asia\u2019s 50 Best Restaurants 2025 Awards
Agency: The Foundry Asia<\/td>\n<\/tr>\n
\"\"<\/td>\nMastercard<\/strong>
Campaign: Mastercard Safety & Security
Agency: Mastercard Services<\/td>\n<\/tr>\n
\"\"<\/td>\nVictory Hill Exhibitions<\/strong>
Brand: NEON
Campaign: Magical Multilingual Marketing for Harry Potter: Visions of Magic
Agency: RED\u00b2 Digital<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”32. Excellence in Omnichannel” admin_label=”32. Excellence in Omnichannel” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nBloomr.SG<\/strong>
Campaign: Get Healthy 2025<\/td>\n<\/tr>\n
\"\"<\/td>\nCitibank Singapore<\/strong>
Brand: Citi PremierMiles Mastercard
Campaign: Make The Holiday You Want Happen
Agencies: Spark Foundry Singapore, Nine: TwentyEight, Performics India<\/td>\n<\/tr>\n
\"\"<\/td>\nDBS Bank<\/strong>
Campaign: S$8,888 Abundance Giveaway Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nHealth Promotion Board<\/strong>
Campaign: Salt Changes The Relationship We Have With Flavour
Agencies: Starcom Singapore, Leo Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nL’Oreal Travel Retail Asia Pacific<\/strong>
Brand: Lanc\u00f4me Travel Retail Asia Pacific
Campaign: Lanc\u00f4me G\u00e9nifique Ultimate Travelers\u2019 Repair Clinic
Agencies: AIR Concepts, IGOO Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nMastercard<\/strong>
Campaign: #AcceptanceMatters
Agency: McCann Worldgroup Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Singapore<\/strong>
Campaign: My Happy Place
Agency: Bandwagon Labs<\/td>\n<\/tr>\n
\"\"<\/td>\nMinistry of Digital Development and Information<\/strong>
Brand: Gov.sg
Campaign: Forward Singapore: Together, for Better Roadshow
Agency: Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nPan Pacific Hotels Group<\/strong>
Campaign: Analyze, Architect and Activate; Next Phase of Channel-First to Audience-First Approach and Strategy
Agency: Mezzo Labs<\/td>\n<\/tr>\n
\"\"<\/td>\nOCBC SG
<\/strong>Brand: OCBC
Campaign: Effortless Banking with OCBC
Agency: GOVT Singapore<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”33. Excellence in Out-of-Home Advertising” admin_label=”33. Excellence in Out-of-Home Advertising” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nHealth Promotion Board<\/strong>
Campaign: Salt Changes The Relationship We Have With Flavour
Agencies: Starcom Singapore, Leo Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nMandai Wildlife Group<\/strong>
Brand: Rainforest Wild ASIA
Campaign: Choose Your Wild<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Singapore<\/strong>
Campaign: Sweet Paprika Chicken McCrispy – The Crispiest Takeover
Agencies: Leo Singapore, OMD Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Singapore<\/strong>
Campaign: Bouncing with Bagels
Agencies: Leo Singapore, OMD Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Singapore<\/strong>
Campaign: Garlic Chilli. It’s a Singapore Thing.
Agencies: Leo Singapore, OMD Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nMinistry of Digital Development and Information<\/strong>
Brand: Gov.sg
Campaign: Forward Singapore: Together, for Better Roadshow
Agency: Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSentosa Development Corporation<\/strong>
Brand: Sentosa
Campaign: Thrill You To The Grill with GrillFest
Agency: Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSubway Singapore<\/strong>
Campaign: New Subway Signatures – Fresh just got fresher
Agencies: Moove Media, Zenith Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nThe Coca-Cola Company<\/strong>
Brand: Coca-Cola
Campaign: Coca-Cola Chinese New Year 2025
Agency: OpenX (WPP Media)<\/td>\n<\/tr>\n
\"\"<\/td>\nWarner Bros. Discovery<\/strong>
Brand: HBO Max
Campaign: Make Asia Max
Agencies: Hearts & Science, DDB, VML<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”34. Excellence in Performance Marketing” admin_label=”34. Excellence in Performance Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nACCOR<\/strong>
Brand: ALL (Accor’s Lifestyle Loyalty Program)
Campaign: For ALL The Travellers In You
Agency: iProspect Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nCitibank Singapore<\/strong>
Brand: Citigold
Campaign: Wealth \u2013 Reimagined with Precision
Agencies: Performics India, Publicis Precision, Spark Foundry Singapore, 360 Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nFar East Organization<\/strong>
Campaign: Amber House make waves on Social: SQL lead targets surpassed with style
Agency: InstaMedia Labs<\/td>\n<\/tr>\n
\"\"<\/td>\nM1<\/strong>
Brand: Maxx
Campaign: Maxx Your Life
Agency: Havas Media Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nMandai Wildlife Group<\/strong>
Brand: Mandai Wildlife Reserve
Campaign: Weather-based Ad Bidding for Local Always-on Search Engine Marketing Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nNational Trades Union Congress (NTUC)<\/strong>
Brand: NTUC LearningHub
Campaign: Rewrite Your Future
Agencies: RED\u00b2 Digital, Bread Butter Bacon<\/td>\n<\/tr>\n
\"\"<\/td>\nPan Pacific Hotels Group<\/strong>
Campaign: Signals Beyond the Cookies: Where machine learning meets human precision in a privacy first world
Agency: eMarketingEye<\/td>\n<\/tr>\n
\"\"<\/td>\nSentosa Development Corporation<\/strong>
Brand: Sentosa
Campaign: Always-On Performance to Always On Island
Agency: Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nStandard Chartered Bank<\/strong>
Campaign: Standard Chartered Bank achieves 385% higher conversions, using intelligent audience targeting and real-time optimisation, with Dentsu Singapore and Quantcast.
Agencies: Dentsu Singapore, Quantcast \u2013 Adtech Partner<\/td>\n<\/tr>\n
\"\"<\/td>\nVictory Hill Exhibitions<\/strong>
Brand: NEON
Campaign: Magical Performance Marketing for Harry Potter: Visions of Magic
Agency: RED\u00b2 Digital<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”35. Excellence in Personalisation Marketing” admin_label=”35. Excellence in Personalisation Marketing” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nDBS Bank<\/strong>
Campaign: Cash is King, Cashless is Queen Proposition<\/td>\n<\/tr>\n
\"\"<\/td>\nPan Pacific Hotels Group<\/strong>
Campaign: Beyond the Booking: Personalisation online to onsite
Agency: Digitas Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nPan Pacific Hotels Group<\/strong>
Campaign: Analyze, Architect and Activate; Next Phase of Channel-First to Audience-First Approach and Strategy
Agency: Mezzo Labs<\/td>\n<\/tr>\n
\"\"<\/td>\nSchroder Investment Management\u00a0(Singapore)<\/strong>
Brand: Schroder
Campaign: Schroder ISF Global Credit Income Campaign<\/td>\n<\/tr>\n
\"\"<\/td>\nShell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nSingtel<\/strong>
Campaign: Reliability Reimagined Personalising Broadband with Dynamic Creative Precision
Agencies: OMD Singapore, Hogarth<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”36. Excellence in Programmatic Marketing” content_tablet=”” content_phone=”” content_last_edited=”on|desktop” admin_label=”36. Excellence in Programmatic Marketing” _builder_version=”4.27.0″ width=”%22100%22″ height=”%22100%22″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nACCOR<\/strong>
Brand: ALL (Accor’s Lifestyle Loyalty Program)
Campaign: For ALL The Travellers In You
Agency: iProspect Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nEight Mobile<\/strong>
Campaign: Eight Mobile Launch Campaign
Agencies:\u00a0 Nexxen, <\/strong>Lion & Lion<\/td>\n<\/tr>\n
\"\"<\/td>\nSamsung Electronics Singapore (SESP)<\/strong>
Brand: Samsung
Campaign: Unfold Tomorrow: Mobile Redefined with Samsung Galaxy Z Fold6 | Flip6
Agencies: Starcom Singapore, Cheil Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nStandard Chartered Bank<\/strong>
Campaign: Standard Chartered Bank achieves 385% higher conversions, using intelligent audience targeting and real-time optimisation, with Dentsu Singapore and Quantcast.
Agencies: Dentsu Singapore, Quantcast – AdTech Partner<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”37. Excellence in Public Sector \/ Non-Profit Marketing” admin_label=”37. Excellence in Public Sector \/ Non-Profit Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nBuilding and Construction Authority<\/strong>
Campaign: Building Singapore
Agency: SPH Content Lab<\/td>\n<\/tr>\n
\"\"<\/td>\nCentral Provident Fund Board (CPFB)<\/strong>
Campaign: Find Your Financial Calm
Agency: McCann Worldgroup Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nHealth Promotion Board<\/strong>
Campaign: Salt Changes The Relationship We Have With Flavour
Agencies: Starcom Singapore, Leo Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nHealth Promotion Board<\/strong>
Campaign: It All Adds Up
Agencies: TBWA Singapore, Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nHealth Promotion Board<\/strong>
Campaign: Words that Comfort
Agencies: Starcom Singapore, Leo Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nMinistry of Digital Development and Information<\/strong>
Brand: Gov.sg
Campaign: Forward Singapore: Together, for Better Roadshow
Agencies: McCann Singapore, Mullenlowe Singapore, Starcom Singapore, Pico<\/td>\n<\/tr>\n
\"\"<\/td>\nNational Crime Prevention Council<\/strong>
Campaign: #XiamTheScams
Agency: Sqkii<\/td>\n<\/tr>\n
\"\"<\/td>\nSingapore Armed Forces<\/strong>
Campaign: Operation Expose SAF
Agencies: So Drama! Entertainment, HEPMIL Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSingapore Civil Defence Force<\/strong>
Campaign: WHAT\u2019S YOUR EMERGENCY?
Agency: Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSport Singapore<\/strong>
Campaign: Together We Play
Agencies: Starcom Singapore, Off The Beaten Track<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”38. Excellence in Relationship Marketing” admin_label=”38. Excellence in Relationship Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nACCOR<\/strong>
Brand: ALL (Accor’s Lifestyle Loyalty Program)
Campaign: Advanced Personalisation & GenAI<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: Till the End of Time<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: here. sunrise x sunset<\/td>\n<\/tr>\n
\"\"<\/td>\nGeneco<\/strong>
Campaign: #ForestOfProsperity<\/td>\n<\/tr>\n
\"\"<\/td>\nION Orchard<\/strong>
Campaign: ION+ Rewards Programme<\/td>\n<\/tr>\n
\"\"<\/td>\nMead Johnson Nutrition<\/strong>
Brand: Enfagrow
Campaign: AI + Toddlers = 2 Records + Mums Hearts
Agency: Ampersand Advisory<\/td>\n<\/tr>\n
\"\"<\/td>\nPan Pacific Hotels Group<\/strong>
Campaign: Building Relationships, One Guest at a Time
Agency: Digitas Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nShell International Petroleum<\/strong>
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nSyngenta Asia Pacific<\/strong>
Campaign: ePartnerGrow
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”39. Excellence in Retail \/ Shopper Marketing” admin_label=”39. Excellence in Retail \/ Shopper Marketing” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nFairPrice<\/strong>
Campaign: Winning CNY Baskets with FairPrice Housebrands<\/td>\n<\/tr>\n
\"\"<\/td>\nION Orchard<\/strong>
Campaign: Iconic in Every Moment<\/td>\n<\/tr>\n
\"\"<\/td>\nLendlease<\/strong>
Campaign: You Won’t Believe It’s Trash – Trash to Eden
Agency: POPPER ASIA<\/td>\n<\/tr>\n
\"\"<\/td>\nRaffles City Singapore (CapitaLand Investment)<\/strong>
Campaign: Raffles City Beauty Vault
Agency: Yatta Workshop<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”40. Excellence in Search Marketing” admin_label=”40. Excellence in Search Marketing” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCitibank Singapore<\/strong>
Brand: Citigold
Campaign: Wealth \u2013 Reimagined with Precision
Agencies: Performics India, Spark Foundry Singapore, 360 Communication<\/td>\n<\/tr>\n
\"\"<\/td>\nGardens by the Bay<\/strong>
Campaign: Brand Search in Bloom: Gardens by the Bay Drives Conversions with Efficiency
Agency: InstaMedia Labs<\/td>\n<\/tr>\n
\"\"<\/td>\nNational Trades Union Congress (NTUC)<\/strong>
Brand: NTUC LearningHub
Campaign: Rewrite Your Future
Agencies: Agencies: RED\u00b2 Digital, Bread Butter Bacon<\/td>\n<\/tr>\n
\"\"<\/td>\nSentosa Development Corporation<\/strong>
Brand: Sentosa
Campaign: Always-On Performance to Always On Island
Agency: Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSingtel<\/strong>
Campaign: Singtel Life is Better with Singtel & Perplexity Pro
Agency: OMD Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nThe American Club<\/strong>
Campaign: Keywords Hold the Key: Unlocking Elite Search
Agency: RED\u00b2 Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nVictory Hill Exhibitions<\/strong>
Brand: NEON
Campaign: Magical Search for Harry Potter: Visions of Magic
Agency: RED\u00b2 Digital<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”41. Excellence in Social Media Marketing” admin_label=”41. Excellence in Social Media Marketing” _builder_version=”4.27.0″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAIA Singapore<\/strong>
Campaign: Enabling Healthier, Longer, Better Lives through AlA Ultimate Critical Cover<\/td>\n<\/tr>\n
\"\"<\/td>\nCathay Pacific<\/strong>
Campaign: #SeenHereFirst
Agency: Leo Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\niHerb<\/strong>
Campaign: iHerb Social Media Marketing 2024
Agency: antics@play<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Singapore<\/strong>
Campaign: The McGriddles\u00ae Close Friends List
Agencies: Leo Singapore, OMD Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nMinistry of Digital Development and Information<\/strong>
Campaign: Tech-Smart Together: Turning Tech Fear into Collective Confidence
Agency: McCann Worldgroup Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSamsung Electronics Singapore (SESP)<\/strong>
Brand: Samsung
Campaign: Reshaping the Galaxy Paradigm
Agency: Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSentosa Development Corporation<\/strong>
Brand: Sentosa
Campaign: Social AO: Island Destination to Island Storyteller
Agency: MINISTRY Agency<\/td>\n<\/tr>\n
\"\"<\/td>\nSingapore Tourism Board<\/strong>
Campaign: Singapore Grand Prix Season 2024
Agencies: Zenith Singapore (Shophouse@Publicis), BBH Singapore (Shophouse@Publicis), WE Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nSingapore Tourism Board<\/strong>
Campaign: Culinary Capital Global Positioning
Agencies: Zenith Singapore (Shophouse@Publicis), BBH Singapore (Shophouse@Publicis), WE Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nSinglife<\/strong>
Campaign: Singlife Account<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”42. Excellence in Sponsorship Activation” admin_label=”42. Excellence in Sponsorship Activation” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nCitibank Singapore, Mastercard Asia\/Pacific<\/strong>
Brand: Citibank Singapore
Campaign: Experiencing the Beautiful Game – UEFA Champions League 2025
Agencies: 360 Communications, AO Studio<\/td>\n<\/tr>\n
\"\"<\/td>\nDBS Bank<\/strong>
Campaign: DBS @ Sibos 2024 Beijing
Agency: Modellscape<\/td>\n<\/tr>\n
\"\"<\/td>\nHSBC Singapore<\/strong>
Campaign: HSBC Mind Athletes Tournament
Agency:\u00a0 VML Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nHSBC Singapore<\/strong>
Campaign: Play it Forward
Agency:\u00a0 Ogilvy Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nMcDonald\u2019s Singapore<\/strong>
Campaign: The McGriddles\u00ae Breakfast Icon Collection
Agencies: Leo Singapore, OMD Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSinglife<\/strong>
Campaign: SG60 and Beyond<\/td>\n<\/tr>\n
\"\"<\/td>\nSingtel<\/strong>
Campaign: Shining Bright from Singapore to Paris
Agency: Akanga Film Asia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”43. Excellence in TV \/ Video Advertising” admin_label=”43. Excellence in TV \/ Video Advertising” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nGSK<\/strong>
Campaign: Shingles Disease Awareness Campaign
Agencies: THE M MAKERS, HELLO HEALTH GROUP<\/td>\n<\/tr>\n
\"\"<\/td>\nHealth Promotion Board<\/strong>
Campaign: Salt Changes The Relationship We Have With Flavour
Agencies: Starcom Singapore, Leo Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nMinistry of Digital Development and Information<\/strong>
Brand: Gov.sg
Campaign: SG60 Launch Campaign
Agency:\u00a0 GOVT Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nMinistry of Digital Development and Information<\/strong>
Brand: Gov.sg
Campaign: Forward Singapore: Together, for Better Short Films
Agencies: Starcom Singapore, MullenLowe<\/td>\n<\/tr>\n
\"\"<\/td>\nOCBC SG<\/strong>
Brand: OCBC
Campaign: Effortless Banking with OCBC
Agency: GOVT Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nPAP Community Foundation (PCF)<\/strong>
Brand: PCF Sparkletots Preschool
Campaign: PCF Brand Refresh
Agency: Tribal Worldwide<\/td>\n<\/tr>\n
\"\"<\/td>\nPUB, Singapore’s National Water Agency<\/strong>
Campaign: Our Water Makes Every Moment Count
Agencies: Grey Singapore, Starcom Worldwide<\/td>\n<\/tr>\n
\"\"<\/td>\nSinglife<\/strong>
Campaign: Won’t One – Singlife Critical Illness<\/td>\n<\/tr>\n
\"\"<\/td>\nWorkforce Singapore<\/strong>
Campaign: WSG Career Health Campaign
Agency: Off The Beaten Track<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”44. Excellence in Urban Guerrilla Marketing” admin_label=”44. Excellence in Urban Guerrilla Marketing” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nCapitaLand Investment<\/strong>
Brand: CQ @ Clarke Quay
Campaign: CQ Spectrum Countdown: The Next Stage
Agency: POPPER ASIA<\/td>\n<\/tr>\n
\"\"<\/td>\nLendlease<\/strong>
Campaign: You Won’t Believe It’s Trash – Trash to Eden
Agency: POPPER ASIA<\/td>\n<\/tr>\n
\"\"<\/td>\nSony Pictures Entertainment<\/strong>
Campaign: Venom: Bucking the Superhero Formula
Agencies: OMD Singapore, CNS Connections<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”45. Excellence in Viral Marketing” admin_label=”45. Excellence in Viral Marketing” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nKalbe International<\/strong>
Brand: WOODS’
Campaign: Touch WOODS’
Agency: Fishermen Integrated<\/td>\n<\/tr>\n
\"\"<\/td>\nNational Trades Union Congress (NTUC)<\/strong>
Brand: NTUC LearningHub
Campaign: Rewrite Your Future
Agencies: RED\u00b2 Digital, Bread Butter Bacon<\/td>\n<\/tr>\n
\"\"<\/td>\nNTUC Club<\/strong>
Brand: Wild Wild Wet
Campaign: Dive Into Colours<\/td>\n<\/tr>\n
\"\"<\/td>\nSubway Singapore<\/strong>
Campaign: SUBWAY CHILLI CRAB: ONE NATION \u201cFULL OF CRAB\u201d
Agencies: Zenith Singapore, Leo Singapore, AKA, Chemistry, MSL<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”46. Marketing Leader of the Year” admin_label=”46. Marketing Leader of the Year” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n
\"\"<\/td>\nAIA Singapore<\/strong>
Individual: Allison Chew<\/td>\n<\/tr>\n
\"\"<\/td>\nIHH Healthcare Singapore<\/strong>
Individual: Serene Lim<\/td>\n<\/tr>\n
\"\"<\/td>\nPizza Hut Singapore<\/strong>
Individual: Jayss Rajoo<\/td>\n<\/tr>\n
\"\"<\/td>\nSAS Institute<\/strong>
Individual: Sameer Thakkar<\/td>\n<\/tr>\n
\"\"<\/td>\nSingapore Kindness Movement<\/strong>
Individual: Karun S’Baram<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”47. Marketing Team of the Year” admin_label=”47. Marketing Team of the Year” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n\n\n\n
\"\"<\/td>\nAIA Singapore<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nION Orchard<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nPizza Hut Singapore<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nPSB Academy<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nSAS Institute<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nSingapore Kindness Movement<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nThe Lo & Behold Group<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2025 Finalists ACCORBrand: ALL (Accor’s Lifestyle Loyalty Program)Campaign: For ALL The Travellers In YouAgencies: iProspect Singapore, Beautiful Destinations GenecoCampaign: Till the End of Time GenecoCampaign: #ForestOfProsperity GenecoCampaign: here. sunrise x sunset GSKCampaign: Shingles Disease Awareness CampaignAgencies: THE M MAKERS, HELLO HEALTH GROUP Millennium Hotels and ResortsCampaign: 30 Years of Excellence Ministry of Digital Development and […]<\/p>\n","protected":false},"author":50,"featured_media":17619,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-19048","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\n2025 Finalists - Marketing Excellence Awards Singapore 2026<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/2025-finalists\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2025 Finalists - 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