{"id":16646,"date":"2024-09-27T23:09:30","date_gmt":"2024-09-27T15:09:30","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/?page_id=16646"},"modified":"2025-02-21T23:08:25","modified_gmt":"2025-02-21T15:08:25","slug":"2024-winners","status":"publish","type":"page","link":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/2024-winners\/","title":{"rendered":"2024 Winners"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”3.22.3″ global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Winners title” _builder_version=”4.14.7″ saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

2024 Winners<\/h2>\n

[\/et_pb_text][et_pb_toggle title=”Marketer of the Year” admin_label=”Marketer of the Year” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n
\"\"<\/td>\nMcDonald’s Singapore<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”1. Excellence in Advertising” admin_label=”1. Excellence in Advertising” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>McDonald’s Singapore<\/strong>
Brand: McDonald’s
Campaign: Grimace Digital Collectibles
Agency: Bandwagon Labs<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Accor Hotels<\/strong>
Campaign: Accor\u2019s 100 Bites Campaign \u201cSavoring Singapore in 100 Bites: Accor\u2019s Audience-First Mastery, AR Innovations, and Unrivalled Success!\u201d
Agencies: dentsu, iProspect Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\n\n

Bronze
<\/strong><\/span>Health Promotion Board<\/strong>
Campaign: Supporters Who Listen, Support Better
Agencies: Publicis Singapore, Starcom Singapore<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”2. Excellence in AI-Powered Storytelling” admin_label=”2. Excellence in AI-Powered Storytelling” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>COP28<\/strong>
Campaign: The Tree of Life at COP28
Agency: INVNT<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Julie\u2019s Manufacturing<\/strong>
Brand: Julie\u2019s Biscuits
Campaign: A Raya A.I.dilfitri Ad
Agency: GOVT Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>Citibank Singapore<\/strong>
Campaign: Wealth. Done Well with Citi.
Agencies: Nine:TwentyEight, Concept Alliance Asia<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”3. Excellence in Anniversary Marketing” admin_label=”3. Excellence in Anniversary Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Mandai Wildlife Group<\/strong>
Brand: Singapore Zoo
Campaign: Golden ZOObilee Celebration: Happy ZOObilee!<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>FairPrice Group<\/strong>
Campaign: Always, FairPrice: 50 Years of Purpose<\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>minden.ai<\/strong>
Brand: yuu Rewards Club
Campaign: yuu’s 1st Birthday
Agency: Tribal Worldwide<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”4. Excellence in B2B Marketing” admin_label=”4. Excellence in B2B Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Palo Alto Networks<\/strong>
Brand: Cortex
Campaign: Fighting Cybercrime in Cortex City
Agency: Hotwire APAC<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>GROW with Singlife<\/strong>
Campaign: Regaining Trust From Every Angle<\/td>\n<\/tr>\n
\"\"<\/td>\n\n

Bronze
<\/strong><\/span>Salesforce<\/strong>
Campaign: Make Business Entertaining
Agency: Transmission<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”5. Excellence in Brand Awareness” admin_label=”5. Excellence in Brand Awareness” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>National Arts Council<\/strong>
Brand: Catch
Campaign: Just Catch
Agency: DSTNCT<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Singapore Civil Defence Force<\/strong>
Campaign: What’s Your Emergency?
Agencies: Starcom Singapore, Publicis Media Content Innovation, Hepmil Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\n\n

Bronze
<\/strong><\/span>Carousell
<\/strong>Campaign: Carousell Certified Mobile
Agency: Bread Butter Bacon<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”6. Excellence in Brand Strategy” admin_label=”6. Excellence in Brand Strategy” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Singapore Airlines<\/strong>
Campaign: Enabling World-Class Experiences in Every Journey
Agencies: PHD Singapore, TBWA<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Oversea-Chinese Banking Corporation (OCBC)<\/strong>
Campaign: OCBC Money Lock
Agency: GOVT Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>iHerb<\/strong>
Campaign: iHerb – Social Media Strategy
Agency: antics@play<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”7. Excellence in Communications \/ Public Relations” admin_label=”7. Excellence in Communications \/ Public Relations” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Agency for Integrated Care (AIC)<\/strong>
Campaign: We See You Care
Agency: The Secret Little Agency<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Mount Faber Leisure Group<\/strong>
Brand: Singapore Cable Car
Campaign: Singapore Cable Car 50th Anniversary
Agency: PRecious Communications<\/td>\n<\/tr>\n
\"\"<\/td>\n\n

Bronze
<\/strong><\/span>Scoot<\/strong>
Campaign: Inaugural Scoot With Heart Campaign Inspires (Re)connections
Agencies: WE Communications, TheSmartLocal (TSL)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”8. Excellence in Consumer Insights \/ Market Research” admin_label=”8. Excellence in Consumer Insights \/ Market Research” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Pan Pacific Hotels Group<\/strong>
Campaign: Data-Driven Personalisation: Revitalising Loyalty for Pan Pacific Hotels Group
Agency: Digitas Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Central Provident Fund Board:<\/strong>
Campaign: CPF Email Marketing \/ Marketing Automation
Agency: Vintedge<\/td>\n<\/tr>\n
\"\"<\/td>\n\n

Bronze
<\/strong><\/span>Samsung Electronics Singapore:<\/strong>
Campaign: Samsung Galaxy Z Flip5 | Fold 5 Launch
Agency: Starcom Singapore<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”9. Excellence in Content Marketing” admin_label=”9. Excellence in Content Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Singtel<\/strong>
Campaign: From Mudflats to Smart Nation
Agency: Akanga Film Asia<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>National Environment Agency<\/strong>
Campaign: K-dramatizing Public Hygiene in Singapore
Agencies: Starcom Singapore, Viu<\/td>\n<\/tr>\n
\"\"<\/td>\n\n

Bronze
<\/strong><\/span>Singapore Airlines<\/strong>
Campaign: Enabling World-Class Experiences in Every Journey
Agencies: PHD Singapore, TBWA<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”10. Excellence in CSR \/ Cause Marketing” admin_label=”10. Excellence in CSR \/ Cause Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>National Council of Social Service<\/strong>
Brand: Community Chest
Campaign: Community Chest – Champion Every Potential
Agency: GOVT Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>National Volunteer and Philanthropy Centre (NVPC), Ministry of Social and Family Development (MSF)<\/strong>
Campaign: #ShareTheLove Valentine’s Day Campaign 2024<\/td>\n<\/tr>\n
\"\"<\/td>\n\n

Bronze
<\/strong><\/span>HSBC Bank (Singapore)<\/strong>
Campaign: HSBC Mind Athletes Campaign
Agency: VML Singapore<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”11. Excellence in Customer Engagement” admin_label=”11. Excellence in Customer Engagement” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>McDonald’s Singapore<\/strong>
Brand: McDonald’s
Campaign: My Happy Little Wins
Agencies: Leo Burnett Singapore, Paprika Global<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>McDonald’s Singapore<\/strong>
Brand: McDonald’s
Campaign: Grimace Digital Collectibles
Agency: Bandwagon Labs<\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>PAP Community Foundation<\/strong>
Brand: <\/span>PCF Sparkletots
<\/span>Campaign: Inspiring Children, Bringing Dreams to Life<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”12. Excellence in Data Privacy and Security Marketing” admin_label=”12. Excellence in Data Privacy and Security Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>IMI Lifestyle Products<\/strong>
Brand: Goodsalt
Campaign: Healthier Food Trail
Agencies: Aires Adventure, Skale<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>DBS Bank<\/strong>
Brand: POSB & DBS Foundation
Campaign: Your Neighbourhood Getai
Agency: Serious Media<\/td>\n<\/tr>\n
\"\"<\/td>\n\n

Bronze
<\/strong><\/span>Oversea-Chinese Banking Corporation (OCBC)<\/strong>
Campaign: OCBC Money Lock
Agency: GOVT Singapore<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”13. Excellence in Data-Driven Marketing” admin_label=”13. Excellence in Data-Driven Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold<\/span><\/strong><\/span>
Pan Pacific Hotels Group<\/strong>
Campaign: Data-Driven Personalisation: Revitalising Loyalty for Pan Pacific Hotels Group
Agency: Digitas Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>McDonald’s Singapore<\/strong>
Brand: McDonald’s
Campaign: With Love, McDSG
Agencies: Leo Burnett Singapore, OMD Singapore, Paprika Global<\/td>\n<\/tr>\n
\"\"<\/td>\n\n

Bronze
<\/strong><\/span>Citibank Singapore<\/strong>
Brand: Citigold
Campaign: True Worth
Breaking new ground: Redefining Wealth
Agencies: Publicis Precision, Spark Foundry Singapore, Performics India, 360 Communications<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”14. Excellence in Digital Marketing” admin_label=”14. Excellence in Digital Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Carousell<\/strong>
Campaign: Carousell Certified Mobile
Agency: Bread Butter Bacon<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Standard Chartered Bank Singapore<\/strong>
Brand: Standard Chartered
Campaign: Digital Servicing GTM<\/td>\n<\/tr>\n
\"\"<\/td>\n\n

Bronze
<\/strong><\/span>Mandai Wildlife Group<\/strong>
Campaign: Your Wild Adventure<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”15. Excellence in eCommerce Marketing” admin_label=”15. Excellence in eCommerce Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Lenovo<\/strong>
Campaign: Big Sales Day Campaign
Agency: Assembly<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Singtel<\/strong>
Brand: GOMO
Campaign: GOMO
Agency: OMD<\/td>\n<\/tr>\n
\"\"<\/td>\n\n

Bronze
<\/strong><\/span>The LEGO Group<\/strong>
Brand: LEGO Brand
Campaign: LEGO Builds for Two
Agency: Our LEGO Agency APAC<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”16. Excellence in Event Marketing” admin_label=”16. Excellence in Event Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>L’Or\u00e9al Singapore<\/strong>
Brand: Kiehl’s
Campaign: Kiehl’s Trash to Art
Agency: Zenith Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Samsung Electronics Singapore, Mobile eXperience<\/strong>
Campaign: Singapore Night Festival 2023, Presented by Samsung
Agencies: Pico Art International, Cheil Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\n\n

Bronze
<\/strong><\/span>Samsung Electronics Southeast Asia & Oceania<\/strong>
Brand: Samsung\u00a0
Campaign: Samsung Display Tech Summit 2023
Agency: IN.FOM<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”17. Excellence in Experiential Marketing” admin_label=”17. Excellence in Experiential Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>HSBC Bank (Singapore)<\/strong>
Campaign: HSBC Mind Athletes Campaign
Agency: VML Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Trust Bank<\/strong>
Campaign: It’s not Everyday, It’s Trust’s Birthday!\u00a0
Agency: Iris Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\n\n

Bronze
<\/strong><\/span>IHH Healthcare<\/strong>
Brand: Parkway East Hospital
Campaign: Doctor For A Day 2023
Agency: The Moment Collective<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”18. Excellence in Gaming” admin_label=”18. Excellence in Gaming” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>HSBC Bank (Singapore)<\/strong>
Campaign: HSBC Mind Athletes Campaign
Agency: VML Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Central Provident Fund Board<\/strong>
Campaign: ‘Catching Insomnia’ Digital Escape Game
Agency: Games Bond SG\u00a0<\/td>\n<\/tr>\n
\"\"<\/td>\n\n

Bronze
<\/strong><\/span>HSBC Bank (Singapore)<\/strong>
Brand: AdventureVerse
Campaign:
Agencies: Ogilvy Singapore, Omnicom Media Group\u00a0<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”19. Excellence in Influencer \/ KOLs Marketing” admin_label=”19. Excellence in Influencer \/ KOLs Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>National Environment Agency<\/strong>
Campaign: Hot Girl Summer – SG Edition
Agencies: Starcom Singapore, SGAG<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Ego Pharmaceuticals<\/strong>
Brand: QV
Campaign: Dr. Ingky Recommends QV
Agency: Dex Ventures<\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>Canon<\/strong>
Campaign: #CanonCompanion
Agency: AnyMind Group<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”20. Excellence in Integrated Marketing” admin_label=”20. Excellence in Integrated Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Ministry of Social and Family Development, Public Service Division, Ministry of Health, Agency for Integrated Care (AIC)<\/strong>
Campaign: Pre-Planning Campaign
Agencies: Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>National Arts Council<\/strong>
Brand: Catch
Campaign: Just Catch
Agency: DSTNCT<\/td>\n<\/tr>\n
\"\"<\/td>\n\n

Bronze
<\/strong><\/span>Marina Bay Sands<\/strong>
Campaign: ArtScience\u00a0Museum: Sensory Odyssey Exhibition\u200b
Agency: Assembly<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”21. Excellence in Interactive Marketing \/ AR & VR” admin_label=”21. Excellence in Interactive Marketing \/ AR & VR” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Ministry of Digital Development and Information of Singapore, Singapore Food Agency <\/strong>
Brand: gov.sg
Campaign: SG Farm Tycoon
Agency: Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>CapitaLand Investment (CLI)<\/strong>
Campaign: CapitaVerse
Agencies: BRCKTS, Bandwagon Labs<\/td>\n<\/tr>\n
\"\"<\/td>\n\n

Bronze
<\/strong><\/span>Warner Bros. Discovery<\/strong>
Campaign: WB100 Celebrating Every Story
Agencies: Hustle and Bustle, Garamantis<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”22. Excellence in Launch Marketing” admin_label=”22. Excellence in Launch Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>McDonald’s Singapore<\/strong>
Brand: McDonald’s\u00a0
Campaign: The McGriddles\u00ae Breakfast Drop
Agencies: Leo Burnett Singapore, OMD Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Mandai Wildlife Group<\/strong>
Brand: Bird Paradise
Campaign: Take Off to Paradise<\/td>\n<\/tr>\n
\"\"<\/td>\n\n

Bronze
<\/strong><\/span>National Arts Council<\/strong>
Brand: Catch
Campaign: Just Catch
Agency: DSTNCT<\/p>\n<\/td>\n<\/tr>\n

\"\"<\/td>\n\n

Bronze
<\/strong><\/span>Pizza Hut<\/strong>
Campaign: Pizza Hut Melts Launch \u2013 It\u2019s Melts Time
Agency: TEAM LEWIS<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”23. Excellence in Location-Based Marketing” admin_label=”23. Excellence in Location-Based Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>McDonald’s Singapore<\/strong>
Brand: McDonald’s
Campaign: With Love, McDSG
Agencies: Leo Burnett Singapore, OMD Singapore, Paprika Global<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>The Furniture Mall<\/strong>
Campaign: Year-End Festive Promotion Campaign
Agency: X10 Media<\/td>\n<\/tr>\n
\"\"<\/td>\n\n

Bronze
<\/strong><\/span>Office of Global Education and Mobility, Nanyang Technological University<\/strong>
Campaign: Hidden Gems To Global Gamechangers
Agency: Qi Integrated Solutions<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”24. Excellence in Loyalty Marketing” admin_label=”24. Excellence in Loyalty Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Shell International Petroleum<\/strong>
Brand: Shell Helix
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Citibank Singapore<\/strong>
Brand: Citi Credit Cards
Campaign: Citi Cards Privileges Program Campaign
Agencies: Spark Foundry, MullenLowe Singapore, 360 Communications, Publicis Media Content & Innovation<\/td>\n<\/tr>\n
\"\"<\/td>\n\n

Bronze
<\/strong><\/span>Pan Pacific Hotels Group<\/strong>
Campaign: 1st Party Data (1PD) Audience Segmentation & Personalisation
Agency: Digitas Singapore<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”25. Excellence in Marketing Innovation” admin_label=”25. Excellence in Marketing Innovation” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>HSBC Bank (Singapore)<\/strong>
Campaign: HSBC Mind Athletes Campaign
Agency: VML Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>McDonald’s Singapore<\/strong>
Brand: McDonald’s
Campaign: Grimace Digital Collectibles
Agency: Bandwagon Labs<\/td>\n<\/tr>\n
\"\"<\/td>\n\n

Bronze
<\/strong><\/span>GXS Bank<\/strong>
Campaign: When Unconventional Wins
Agency: OMD Singapore<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”26. Excellence in Marketing to a Specific Audience” admin_label=”26. Excellence in Marketing to a Specific Audience” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Singlife<\/strong>
Campaign: Ma goes to the army<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Pizza Hut<\/strong>
Campaign: Pizza Hut Melts Launch \u2013 It\u2019s Melts Time
Agency:\u00a0 TEAM LEWIS<\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>United Overseas Bank (UOB)<\/strong>
Campaign: UOB #YouDoYou Campaign
Agency: Wild Advertising & Marketing<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”27. Excellence in Marketing Transformation” admin_label=”27. Excellence in Marketing Transformation” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Pan Pacific Hotels Group<\/strong>
Campaign: Enrich, Elevate and Enhance; An Audience-Focused Transformation Strategy and Approach
Agency: Mezzo Labs<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>HSBC Bank (Singapore)<\/strong>
Campaign: HSBC – Grow Your Wealth
Agencies: Omnicom Media Group Singapore, TBWA\\, DRUM, Warner Music<\/td>\n<\/tr>\n
\"\"<\/td>\n\n

Bronze
<\/strong><\/span>FairPrice Group <\/strong>
Brand: Kopitiam Investment
Campaign: Kopitiam Goes Digital<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”28. Excellence in Media Strategy” admin_label=”28. Excellence in Media Strategy” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>McDonald’s Singapore<\/strong>
Brand: Hanbaobao
Campaign: The Call of Crispy
Agencies: OMD Singapore, Leo Burnett Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Singapore Civil Defence Force<\/strong>
Campaign: What’s Your Emergency?
Agencies: Starcom Singapore, Publicis Media Content Innovation, Hepmil Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\n\n

Bronze
<\/strong><\/span>Health Promotion Board<\/strong>
Campaign: Don’t Invite Toxicity into Your Life
Agencies: Starcom Singapore, Publicis Singapore<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”29. Excellence in Mobile Marketing” admin_label=”29. Excellence in Mobile Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>McDonald’s Singapore<\/strong>
Brand: McDonald’s
Campaign: The Great Catch
Agencies: Leo Burnett Singapore, OMD Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>HSBC Bank (Singapore)<\/strong>
Campaign: Power of Play
Agencies: Ogilvy Singapore, Omnicom Media Group Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>McDonald’s Singapore<\/strong>
Brand: McDonald’s
Campaign: Grimace Digital Collectibles
Agency: Bandwagon Labs<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”30. Excellence in Multilingual Marketing” admin_label=”30. Excellence in Multilingual Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Singapore Airlines<\/strong>
Campaign: Enabling World-Class Experiences in Every Journey
Agencies:\u00a0 PHD Singapore, TBWA<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>DBS Bank<\/strong>
Brand: POSB & DBS Foundation
Campaign: Your Neighbourhood Getai
Agency: Serious Media<\/td>\n<\/tr>\n
\"\"<\/td>\n\n

Bronze
<\/strong><\/span>IMI Lifestyle Products<\/strong>
Brand: Goodsalt
Campaign: Healthier Food Trail
Agencies: Aires Adventure, Skale<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”31. Excellence in Omnichannel” admin_label=”31. Excellence in Omnichannel” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>McDonald’s Singapore<\/strong>
Brand: McDonald’s
Campaign: The Great Catch
Agencies: Leo Burnett Singapore, OMD Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Pan Pacific Hotels Group<\/strong>
Campaign: Enrich, Elevate and Enhance; An Audience-Focused Transformation Strategy and Approach
Agency: Mezzo Labs<\/td>\n<\/tr>\n
\"\"<\/td>\n\n

Bronze
<\/strong><\/span>Etiqa Insurance Singapore<\/strong>
Brand: Etiqa \u201cWith You for the Ride\u201d
Campaign:
Agency: ADA<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”32. Excellence in Out-of-Home Advertising” admin_label=”32. Excellence in Out-of-Home Advertising” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>PUMA Southeast Asia<\/strong>
Campaign: Stadio Palermo
Agency: GOVT Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>McDonald’s Singapore<\/strong>
Brand: McDonald’s\u00a0
Campaign: With Love, McDSG
Agencies: Leo Burnett Singapore, OMD Singapore, Paprika Global<\/td>\n<\/tr>\n
\"\"<\/td>\n\n

Bronze
<\/strong><\/span>AIA Singapore<\/strong>
Campaign: AIA Ultimate Critical Cover (AIA UCC)
Agency: W\/E + Partners<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”33. Excellence in Performance Marketing” admin_label=”33. Excellence in Performance Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Singtel<\/strong>
Brand: GOMO
Campaign: GOMO
Agency: OMD<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Pan Pacific Hotels Group<\/strong>
Campaign: Everything Everywhere Not at Once – A Full-Funnel Approach to Performance Marketing
Agency: eMarketingEye<\/td>\n<\/tr>\n
\"\"<\/td>\n\n

Bronze
<\/strong><\/span>Accor Hotels<\/strong>
Campaign: Asia ALL Ways On My Mind
Agencies: dentsu, iProspect Singapore<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”34. Excellence in Personalisation Marketing” admin_label=”34. Excellence in Personalisation Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Immigration & Checkpoint Authority (ICA)<\/strong>
Campaign: ICA Recruitment Campaign
Agency: TSL Media Group<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Pan Pacific Hotels Group<\/strong>
Campaign: Enrich, Elevate and Enhance; An Audience-Focused Transformation Strategy and Approach
Agency: Mezzo Labs<\/td>\n<\/tr>\n
\"\"<\/td>\n\n

Bronze
<\/strong><\/span>Singapore Tourism Board<\/strong>
Campaign: Singapore Tourism Board – Tours Marketing Campaign
Agencies: Publicis Media – Precision, Shophouse@Publicis (Zenith Singapore, BBH, Digitas Singapore)<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”35. Excellence in Programmatic Marketing” admin_label=”35. Excellence in Programmatic Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Singapore Airlines
<\/strong>Campaign: Singapore Airlines boosts reach and revenue with cookieless media strategy
Agencies: PHD Singapore, Quantcast<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Haleon Singapore<\/strong>
Brand: Sensodyne
Campaign: Smart Data for Sensitive Teeth
Agency: Publicis Media<\/td>\n<\/tr>\n
\"\"<\/td>\n\n

Bronze
<\/strong><\/span>Standard Chartered Bank Singapore<\/strong>
Brand: Standard Chartered
Campaign: Singapore Credit Cards acquisition campaign | MiQ Guaranteed Outcomes
Agencies: dentsu Singapore, MiQ digital<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”36. Excellence in Public Sector \/ Non-Profit Marketing” admin_label=”36. Excellence in Public Sector \/ Non-Profit Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Central Provident Fund Board<\/strong>
Campaign: Are you ready to be a Small Wins CEO?
Agency: Wild Advertising & Marketing<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Ministry of Manpower<\/strong>
Campaign: \u201cFWA!\u201d – Bringing Flexible Work Arrangements to life
Agency: SPH Content Lab<\/td>\n<\/tr>\n
\"\"<\/td>\n\n

Bronze
<\/strong><\/span>Health Promotion Board<\/strong>
Campaign: Trust No Tongue
Agencies: Publicis Singapore, Starcom Singapore<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”37. Excellence in Relationship Marketing” admin_label=”37. Excellence in Relationship Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>McDonald’s Singapore<\/strong>
Brand: McDonald’s\u00a0
Campaign: Grimace Digital Collectibles
Agency: Bandwagon Labs<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>META<\/strong>
Campaign: META Conversations
Agency: Untitled Project<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Pan Pacific Hotels Group<\/strong>
Campaign: Data-Driven Personalisation: Revitalising Loyalty for Pan Pacific Hotels Group
Agency: Digitas Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\n\n

Bronze
<\/strong><\/span>Geneco<\/strong>
Campaign: My Secret Garden<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”38. Excellence in Retail \/ Shopper Marketing” admin_label=”38. Excellence in Retail \/ Shopper Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>McDonald’s Singapore<\/strong>
Brand: McDonald’s\u00a0
Campaign: The Great Catch
Agencies: Leo Burnett Singapore, OMD Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Lam Soon Singapore<\/strong>
Brand: bio-home
Campaign: bio-home Laundry Sheet Detergent
Agency:\u00a0Brandcore<\/td>\n<\/tr>\n
\"\"<\/td>\n\n

Bronze
<\/strong><\/span>Nike Singapore and GMG<\/strong>
Brand: Nike\u00a0
Campaign: NewJeans Live at Nike Orchard Road
Agency: The Co-organization<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”39. Excellence in Search Marketing” admin_label=”39. Excellence in Search Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>DBS Bank<\/strong>
Campaign: Success for Sustainability: SEO Journey on Digital Leadership for DBS Corporate Banking
Agency: GrowthOps Asia<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Marina Bay Sands<\/strong>
Campaign: Search-Driven Storyteller: Captivating Audiences with SEO Content
Agency: RED\u00b2 Digital<\/td>\n<\/tr>\n
\"\"<\/td>\n\n

Bronze
<\/strong><\/span>Etiqa Insurance<\/strong>
Brand: Tiq by Etiqa
Campaign: Ticking Free Travel Insurance with Tiq
Agency: ADA<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”40. Excellence in Social Media Marketing” admin_label=”40. Excellence in Social Media Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Mandai Wildlife Group<\/strong>
Campaign: The Great Flight<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>McDonald’s Singapore<\/strong>
Brand: McDonald’s\u00a0
Campaign: Samurai & Ninja
Agencies: Leo Burnett Singapore, OMD Singapore, Paprika Global<\/td>\n<\/tr>\n
\"\"<\/td>\n\n

Bronze
<\/strong><\/span>McDonald’s Singapore<\/strong>
Brand: McDonald’s
Campaign: What the Hack!
Agency: Leo Burnett Singapore<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”41. Excellence in Sponsorship Activation” admin_label=”41. Excellence in Sponsorship Activation” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>McDonald’s Singapore<\/strong>
Brand: Hanbaobao
Campaign: Winning Moments with Mobile Legends
Agencies: OMD Singapore, Zenway Productions<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>HSBC Bank (Singapore)
<\/strong>Campaign: HSBC Women\u2019s World Championship \u2013 5D Orchid Holographic Installation
Agency: Hogarth Worldwide<\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>Lam Soon Singapore<\/strong>
Brand: Naturel
Campaign: Heart To Resist
Agencies: Aires Adventure, Wunderfauks<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”42. Excellence in TV \/ Video Advertising” admin_label=”42. Excellence in TV \/ Video Advertising” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Health Promotion Board<\/strong>
Campaign: Trust No Tongue
Agencies: Publicis Singapore, Starcom Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Singtel<\/strong>
Campaign: Hello Possibilities with Singtel
Agencies: OMD, Leo Burnett<\/td>\n<\/tr>\n
\"\"<\/td>\n\n

Bronze
<\/strong><\/span>Ministry of Digital Development and Information of Singapore<\/strong>
Brand: gov.sg
Campaign: Chinese New Year – Extended Love
Agency: MullenLowe Singapore<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”43. Excellence in Urban Guerrilla Marketing” admin_label=”43. Excellence in Urban Guerrilla Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Mandai Wildlife Group<\/strong>
Brand: Bird Paradise
Campaign: Take Off to Paradise<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>FairPrice Group<\/strong>
Campaign: More Reasons to Celebrate
Agency: Homeground United<\/td>\n<\/tr>\n
\"\"<\/td>\n\n

Bronze
<\/strong><\/span>CapitaLand Investment (CLI)<\/strong>
Brand: CQ @ Clarke Quay
Campaign: CapitaLand CQ @ Clarke Quay Official Launch
Agency: POPPER Asia<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”44. Excellence in Viral Marketing” admin_label=”44. Excellence in Viral Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Singtel<\/strong>
Campaign: WiFi or WiFey, Broadband or your man
Agencies: Hogarth Worldwide, OMD, SPH Media<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>McDonald’s Singapore<\/strong>
Brand: McDonald’s
Campaign: Grimace Digital Collectibles
Agency: Bandwagon Labs<\/td>\n<\/tr>\n
\"\"<\/td>\n\n

Bronze
<\/strong><\/span>Citibank Singapore<\/strong>
Brand: Citi Mastercard
Campaign: Singapore Mega Malls Spend Campaign
Agency: 360 communications and The Smart Local<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”45. Marketing Leader of the Year” admin_label=”45. Marketing Leader of the Year” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Millennium Hotels and Resorts<\/strong>
Individual: Carolyn Wishnowski<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>AIA Singapore<\/strong>
Individual: Allison Chew<\/td>\n<\/tr>\n
\"\"<\/strong><\/td>\nBronze
<\/strong><\/span>LivinWall (Gush)<\/strong>
Individual:\u00a0 Lester Leong<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”46. Marketing Team of the Year ” admin_label=”46. Marketing Team of the Year ” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Oversea-Chinese Banking Corporation (OCBC)<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>AIA Singapore<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\n\n

Bronze
<\/strong><\/span>Certis<\/strong><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2024 Winners McDonald’s Singapore GoldMcDonald’s SingaporeBrand: McDonald’sCampaign: Grimace Digital CollectiblesAgency: Bandwagon Labs SilverAccor HotelsCampaign: Accor\u2019s 100 Bites Campaign \u201cSavoring Singapore in 100 Bites: Accor\u2019s Audience-First Mastery, AR Innovations, and Unrivalled Success!\u201dAgencies: dentsu, iProspect Singapore BronzeHealth Promotion BoardCampaign: Supporters Who Listen, Support BetterAgencies: Publicis Singapore, Starcom Singapore GoldCOP28Campaign: The Tree of Life at COP28Agency: INVNT SilverJulie\u2019s […]<\/p>\n","protected":false},"author":50,"featured_media":17922,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-16646","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\n2024 Winners - Marketing Excellence Awards Singapore 2026<\/title>\n<meta name=\"description\" content=\"Marketing Excellence Awards 2020 Winners\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/2024-winners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2024 Winners - Marketing Excellence Awards Singapore 2026\" \/>\n<meta property=\"og:description\" content=\"Marketing Excellence Awards 2020 Winners\" \/>\n<meta property=\"og:url\" content=\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/2024-winners\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Excellence Awards Singapore 2026\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/marketingmagazine.group\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-21T15:08:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-content\/uploads\/sites\/12\/2025\/02\/mea-sg-2025.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@MarketingEds\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/2024-winners\/\",\"url\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/2024-winners\/\",\"name\":\"2024 Winners - Marketing Excellence Awards Singapore 2026\",\"isPartOf\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/2024-winners\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/2024-winners\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-content\/uploads\/sites\/12\/2025\/02\/MEA-2024_PPT.jpg\",\"datePublished\":\"2024-09-27T15:09:30+00:00\",\"dateModified\":\"2025-02-21T15:08:25+00:00\",\"description\":\"Marketing Excellence Awards 2020 Winners\",\"breadcrumb\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/2024-winners\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/2024-winners\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/2024-winners\/#primaryimage\",\"url\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-content\/uploads\/sites\/12\/2025\/02\/MEA-2024_PPT.jpg\",\"contentUrl\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-content\/uploads\/sites\/12\/2025\/02\/MEA-2024_PPT.jpg\",\"width\":1080,\"height\":608},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/2024-winners\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"2024 Winners\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/#website\",\"url\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/\",\"name\":\"Marketing Excellence Awards Singapore 2026\",\"description\":\"14 YEARS OF REWARDING BOLD IDEAS AND BRILLANT CAMPAIGNS\",\"publisher\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/#organization\",\"name\":\"Lighthouse Independent Media Pte Ltd\",\"url\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-content\/uploads\/sites\/12\/2019\/10\/LHFMG-2.png\",\"contentUrl\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-content\/uploads\/sites\/12\/2019\/10\/LHFMG-2.png\",\"width\":497,\"height\":222,\"caption\":\"Lighthouse Independent Media Pte Ltd\"},\"image\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/marketingmagazine.group\/\",\"https:\/\/x.com\/MarketingEds\",\"https:\/\/www.instagram.com\/marketinginteractive_sea\/\",\"https:\/\/www.linkedin.com\/company\/marketing-magazine-group\/\",\"https:\/\/www.youtube.com\/user\/MarketingMagGroup\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"2024 Winners - Marketing Excellence Awards Singapore 2026","description":"Marketing Excellence Awards 2020 Winners","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/2024-winners\/","og_locale":"en_US","og_type":"article","og_title":"2024 Winners - Marketing Excellence Awards Singapore 2026","og_description":"Marketing Excellence Awards 2020 Winners","og_url":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/2024-winners\/","og_site_name":"Marketing Excellence Awards Singapore 2026","article_publisher":"https:\/\/www.facebook.com\/marketingmagazine.group\/","article_modified_time":"2025-02-21T15:08:25+00:00","og_image":[{"width":1920,"height":720,"url":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-content\/uploads\/sites\/12\/2025\/02\/mea-sg-2025.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@MarketingEds","twitter_misc":{"Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/2024-winners\/","url":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/2024-winners\/","name":"2024 Winners - Marketing Excellence Awards Singapore 2026","isPartOf":{"@id":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/#website"},"primaryImageOfPage":{"@id":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/2024-winners\/#primaryimage"},"image":{"@id":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/2024-winners\/#primaryimage"},"thumbnailUrl":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-content\/uploads\/sites\/12\/2025\/02\/MEA-2024_PPT.jpg","datePublished":"2024-09-27T15:09:30+00:00","dateModified":"2025-02-21T15:08:25+00:00","description":"Marketing Excellence Awards 2020 Winners","breadcrumb":{"@id":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/2024-winners\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/2024-winners\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/2024-winners\/#primaryimage","url":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-content\/uploads\/sites\/12\/2025\/02\/MEA-2024_PPT.jpg","contentUrl":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-content\/uploads\/sites\/12\/2025\/02\/MEA-2024_PPT.jpg","width":1080,"height":608},{"@type":"BreadcrumbList","@id":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/2024-winners\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/"},{"@type":"ListItem","position":2,"name":"2024 Winners"}]},{"@type":"WebSite","@id":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/#website","url":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/","name":"Marketing Excellence Awards Singapore 2026","description":"14 YEARS OF REWARDING BOLD IDEAS AND BRILLANT CAMPAIGNS","publisher":{"@id":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/#organization","name":"Lighthouse Independent Media Pte Ltd","url":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/#\/schema\/logo\/image\/","url":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-content\/uploads\/sites\/12\/2019\/10\/LHFMG-2.png","contentUrl":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-content\/uploads\/sites\/12\/2019\/10\/LHFMG-2.png","width":497,"height":222,"caption":"Lighthouse Independent Media Pte Ltd"},"image":{"@id":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/marketingmagazine.group\/","https:\/\/x.com\/MarketingEds","https:\/\/www.instagram.com\/marketinginteractive_sea\/","https:\/\/www.linkedin.com\/company\/marketing-magazine-group\/","https:\/\/www.youtube.com\/user\/MarketingMagGroup"]}]}},"_links":{"self":[{"href":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-json\/wp\/v2\/pages\/16646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-json\/wp\/v2\/users\/50"}],"replies":[{"embeddable":true,"href":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-json\/wp\/v2\/comments?post=16646"}],"version-history":[{"count":10,"href":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-json\/wp\/v2\/pages\/16646\/revisions"}],"predecessor-version":[{"id":17921,"href":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-json\/wp\/v2\/pages\/16646\/revisions\/17921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-json\/wp\/v2\/media\/17922"}],"wp:attachment":[{"href":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/wp-json\/wp\/v2\/media?parent=16646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}