{"id":15140,"date":"2023-10-06T14:59:18","date_gmt":"2023-10-06T06:59:18","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/?page_id=15140"},"modified":"2025-01-23T14:43:14","modified_gmt":"2025-01-23T06:43:14","slug":"2022-winners-2","status":"publish","type":"page","link":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/2023-winners\/","title":{"rendered":"2023 Winners"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”3.22.3″ global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Winners title” _builder_version=”4.14.7″ saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

2023 Winners<\/h2>\n

[\/et_pb_text][et_pb_toggle title=”Marketer of the Year” admin_label=”Marketer of the Year” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n
\"\"<\/td>\nMcDonald’s Singapore<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”1. Excellence in Advertising” admin_label=”1. Excellence in Advertising” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
\n<\/span><\/strong><\/span>HSBC Singapore<\/strong>
\nCampaign: HSBC Futureverse
\nAgencies: Wunderman Thompson Singapore, PHD Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
\n<\/span><\/strong><\/span>Accor Hotels<\/strong>
\nCampaign: Discover Asia Like Never Before
\nAgencies: iProspect, Dentsu International<\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
\n<\/strong><\/span>Singapore Airlines<\/strong>
\nCampaign: Welcome to World Class
\nAgencies: PHD Singapore, TBWA Singapore<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”2. Excellence in Anniversary Marketing” admin_label=”2. Excellence in Anniversary Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
\n<\/span><\/strong><\/span>The LEGO\u00ae Group<\/strong>
\nCampaign: LEGO\u00ae 90th Anniversary Campaign
\nAgency: Initiative APAC<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
\n<\/span><\/strong><\/span>Scoot<\/strong>
\nCampaign: Celebrating 10 Years of Scootin’
\nAgencies: PHD Singapore, VMLY&Rl<\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
\n<\/strong><\/span>KFC Singapore<\/strong>
\nCampaign: KFC Singapore 45th Anniversary #MeAndMyKFC
\nAgency: Havas Media Singapore<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”3. Excellence in B2B Marketing” admin_label=”3. Excellence in B2B Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
\n<\/span><\/strong><\/span>Microsoft<\/strong>
\nCampaign: Code; without Barriers
\nAgency: McCann Worldgroup Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
\n<\/span><\/strong><\/span>Shell International Petroleum<\/strong>
\nCampaign: Shell Advantage Rewards (SHARE)
\nAgency: PRM Marketing Services (PRMMS)<\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
\n<\/strong><\/span>NCS<\/strong>
\nBrand: Telco+
\nCampaign: NCS Telco+ Launch
\nAgency: Dentsu Singapore<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”4. Excellence in Brand Awareness” admin_label=”4. Excellence in Brand Awareness” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
\n<\/span><\/strong><\/span>Singtel<\/strong>
\nCampaign: The Making of a 5G Nation
\nAgency: Akanga Film Asia<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
\n<\/span><\/strong><\/span>Citibank Singapore<\/strong>
\nBrand: Citigold
\nCampaign: True Worth – Redefining Conventional Definitions of Wealth
\nAgencies: MullenLowe Singapore, Spark Foundry Singapore, Performics India<\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
\n<\/strong><\/span>Singapore Life<\/strong>
\nBrand: Singlife
\nCampaign: What I Wish I Knew in NS
\nAgency: SPH Media Content Lab<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”5. Excellence in Brand Strategy” admin_label=”5. Excellence in Brand Strategy” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
\n<\/span><\/strong><\/span>Singapore Airlines<\/strong>
\nCampaign: Welcome to World Class
\nAgencies: PHD Singapore, TBWA Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
\n<\/span><\/strong><\/span>Changi Airport Group<\/strong>
\nCampaign: Borderless Adventure
\nAgency: DDB Group Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
\n<\/strong><\/span>Wholesome Savour<\/strong>
\nCampaign: Rebranding Wholesome Savour
\nAgency: antics@play<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”6. Excellence in Communications \/ Public Relations” admin_label=”6. Excellence in Communications \/ Public Relations” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
\n<\/span><\/strong><\/span>The LEGO\u00ae Group<\/strong>
\nCampaign: LEGO\u00ae Technic\u2122 McLaren F1 Pop-Up Experience
\nAgencies: Tate Anzur, Momenntum, Distilleri \u200b<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
\n<\/span><\/strong><\/span>Hong Kong Tourism Board
\n<\/b>Campaign: “HELLO HONG KONG” In Singapore
\n<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
\n<\/strong><\/span>Geneco
\n<\/b>Campaign: #GreenForProsperity
\n<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”7. Excellence in Consumer Insights \/ Market Research” admin_label=”7. Excellence in Consumer Insights \/ Market Research” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
\n<\/span><\/strong><\/span>foodpanda Singapore<\/strong>
\nBrand: pandamart
\nCampaign: Chill, we got you fresh!
\nAgencies: YouGov, Dentsu<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
\n<\/span><\/strong><\/span>Ego Pharmaceuticals (Singapore)
\n<\/b>Brand: QV Skincare
\nCampaign: 10 out of 10 dermatologists in Singapore recommend QV for dry or sensitive skin
\n<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
\n<\/strong><\/span>Standard Chartered Bank
\n<\/b>Campaign: Global Digital Platform CX Uplift
\nAgencies: Qualtrics, Happy Marketer, Google Analytics
\n<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”8. Excellence in Content Marketing” admin_label=”8. Excellence in Content Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
\n<\/span><\/strong><\/span>Health Promotion Board<\/strong>
\nCampaign: It’s OKAY to reach out
\nAgency: Publicis Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
\n<\/span><\/strong><\/span>Singtel
\n<\/b>Campaign: Hunt for the Lucky Tiger
\nAgency: Akanga Film Asia
\n<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
\n<\/strong><\/span>National Council Against Drug Abuse (NCADA)
\n<\/b>Campaign: What’s Your Fix?: Finding Juliana
\nAgency: Viddsee
\n<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”9. Excellence in COVID-19 Related Campaigns” admin_label=”9. Excellence in COVID-19 Related Campaigns” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
\n<\/span><\/strong><\/span>McDonald’s Singapore<\/strong>
\nBrand: McDonald’s
\nCampaign: Scream for Ice Cream
\nAgency: Leo Burnett Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
\n<\/span><\/strong><\/span>Accor Hotels
\n<\/b>Campaign: Discover Asia Like Never Before
\nAgencies: iProspect, Dentsu International
\n<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
\n<\/strong><\/span>Haleon Singapore
\n<\/b>Brand: Panadol
\nCampaign: Navigating Crisis with Precision: Panadol’s Data-Informed Market Superiority Amidst COVID-19 and Dengue Outbreaks
\nAgency: Zenith Singapore
\n<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”10. Excellence in CSR \/ Cause Marketing” admin_label=”10. Excellence in CSR \/ Cause Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
\n<\/span><\/strong><\/span>Singtel<\/strong>
\nCampaign: Singtel Device Donation \u2013 Turning Hoarders into Do-Gooders
\nAgency: Leo Burnett Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
\n<\/span><\/strong><\/span>Geneco
\n<\/b>Campaign: #HappilyEverAfter
\n<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
\n<\/strong><\/span>Yahoo
\n<\/b>Campaign: Yahoo Earth Day – Championing sustainability through inbox decluttering.
\nAgencies: Blue Totem Communications, One9ninety
\n<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”11. Excellence in Customer Engagement” admin_label=”11. Excellence in Customer Engagement” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>minden.ai<\/strong>
Brand: yuu Rewards Club
Campaign: Nobody nobody but yuu
Agencies: Tag, Arena Media, Socialyse<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>McDonald’s Singapore
<\/b>Brand: McDonald’s
Campaign: With Love, McDSG
Agency: Leo Burnett Singapore
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>Jewel Changi Airport
<\/b>Campaign: Jewel Infinity
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”12. Excellence in Data-Driven Marketing” admin_label=”12. Excellence in Data-Driven Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>The Coca-Cola Company<\/strong>
Brand: Coca-Cola
Campaign: Take home the taste of Chinese New Year
Agencies: EssenceMediacom, WPP, The Trade Desk<\/span><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Pan Pacific Hotels Group
<\/b>Campaign: Impact Programme \u2013 Creating Positive Impact on Guest Experience & Revenue
Agency: Mezzo Labs
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>Doctor Anywhere
<\/b>Campaign: DA Performance Marketing
Agency: ADK Connect Singapore
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”13. Excellence in Digital Marketing” admin_label=”13. Excellence in Digital Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
\n<\/span><\/strong><\/span>Singtel<\/strong>
\nCampaign: 5G Live Activation
\nAgency: Leo Burnett Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
\n<\/span><\/strong><\/span>UOB
\n<\/b>Brand: UOB Cards – The Travel Insider
\nCampaign: The Travel Insider – Travel Quiz
\nAgency: GERMS
\n<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
\n<\/strong><\/span>Central Provident Fund Board (CPF Board)
\n<\/b>Campaign: A Purposeful Life
\nAgency: McCann Worldgroup Singapore
\n<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”14. Excellence in eCommerce Marketing” admin_label=”14. Excellence in eCommerce Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
\n<\/span><\/strong><\/span>Pan Pacific Hotels Group<\/strong>
\nCampaign: Impact Programme \u2013 Creating Positive Impact on Guest Experience & Revenue
\nAgency: Mezzo Labs<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
\n<\/span><\/strong><\/span>The LEGO\u00ae Group
\n<\/b>Campaign: Builds for Two
\nAgency: Our LEGO Agency (OLA) Asia
\n<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
\n<\/strong><\/span>UA SPORTS (S.E.A.)
\n<\/b>Brand: Under Armour
\nCampaign: Under Armour x Lazada Singapore Super Brand Day 2022
\n<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”15. Excellence in Event Marketing” admin_label=”15. Excellence in Event Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
\n<\/span><\/strong><\/span>Mandai Wildlife Group<\/strong>
\nBrand: Jurong Bird Park
\nCampaign: A Flight To Remember<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
\n<\/span><\/strong><\/span>Mandai Wildlife Group
\n<\/b>Campaign: Festive Wild-erland: A Black & White Celebration
\n<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
\n<\/strong><\/span>Singtel
\n<\/b>Campaign: 5G Live Activation
\nAgency: Leo Burnett Singapore
\n<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”16. Excellence in Experiential Marketing” admin_label=”16. Excellence in Experiential Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
\n<\/span><\/strong><\/span>Audi Singapore<\/strong>
\nBrand: Audi
\nCampaign: Semi Permanent: City Utopia @ Audi’s House of Progress
\nAgencies: PHD Singapore, DRUM<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
\n<\/span><\/strong><\/span>Advanced Micro Devices
\n<\/b>Brand: AMD
\nCampaign: AMD Gaming Suite – The Ultimate Gaming Experience
\nAgency: Eliphant
\n<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
\n<\/strong><\/span>McDonald’s Singapore
\n<\/b>Brand: McDonald’s
\nCampaign: Scream for Ice Cream
\nAgency: Leo Burnett Singapore
\n<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”17. Excellence in Gaming” admin_label=”17. Excellence in Gaming” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
\n<\/span><\/strong><\/span>Changi Airport Group<\/strong>
\nCampaign: ChangiVerse
\nAgency: Accenture Song<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
\n<\/span><\/strong><\/span>Sentosa Development Corporation
\n<\/b>Brand: Sentosa
\nCampaign: SentosaLand: Discoveries Reimagined
\nAgency: GOVT Singapore
\n<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
\n<\/strong><\/span>Unilever Singapore
\n<\/b>Brand: Magnum
\nCampaign: Magnum Classic Remix Arcade
\nAgency: Jack Morton Worldwide
\n<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”18. Excellence in Influencer\/ KOLs Marketing” admin_label=”18. Excellence in Influencer\/ KOLs Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>minden.ai<\/strong>
Brand: yuu Rewards Club
Campaign: Nobody nobody but yuu
Agencies: Tag, Arena Media, Socialyse<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Hong Kong Tourism Board
<\/b>Campaign: “HELLO HONG KONG” In Singapore
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>Citibank Singapore
<\/b>Brand: Citi Plus
Campaign: Citi Plus Launch
Agencies: Spark Foundry Singapore, MullenLowe Singapore, 360 Communications
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”19. Excellence in Integrated Marketing” admin_label=”19. Excellence in Integrated Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Singapore Airlines<\/strong>
Campaign: Welcome to World Class
Agencies: PHD Singapore, TBWA Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>HSBC Singapore
<\/b>Campaign: HSBC Futureverse
Agencies: Wunderman Thompson Singapore, PHD Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>NTUC Fairprice
<\/b>Brand: FairPrice
Campaign: Greater Value Every Day
Agency: IrisNation Singapore
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”20. Excellence in Interactive Marketing \/ AR & VR” admin_label=”20. Excellence in Interactive Marketing \/ AR & VR” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
\n<\/span><\/strong><\/span>Sentosa Development Corporation<\/strong>
\nBrand: Sentosa
\nCampaign: SentosaLand: Discoveries Reimagined
\nAgency: GOVT Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
\n<\/span><\/strong><\/span>HSBC Singapore
\n<\/b>Campaign: Play for Good
\nAgency: Ogilvy Singapore
\n<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
\n<\/strong><\/span>CapitaLand Investment (CLI)
\n<\/b>Campaign: CapitaVerse
\nAgency: BRCKTS
\n<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”21. Excellence in Launch Marketing” admin_label=”21. Excellence in Launch Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
\n<\/span><\/strong><\/span>HSBC Singapore<\/strong>
\nCampaign: HSBC Futureverse
\nAgencies: Wunderman Thompson Singapore, PHD Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
\n<\/span><\/strong><\/span>Citibank Singapore
\n<\/b>Brand: Citi Plus
\nCampaign: Get Ahead with The Bank That Knows Wealth
\nAgencies: MullenLowe Singapore, Spark Foundry, Concept Alliance, 360 Communications
\n<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
\n<\/strong><\/span>Trust Bank Singapore
\n<\/b>Campaign: Trust Bank – Launch Campaign
\nAgency: Irisnation Singapore
\n<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”22. Excellence in Loyalty Marketing” admin_label=”22. Excellence in Loyalty Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>minden.ai<\/strong>
Brand: yuu Rewards Club
Campaign: Nobody nobody but yuu
Agencies: Tag, Arena Media, Socialyse<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Hanbaobao
<\/b>Brand: McDonald’s Singapore
Campaign: McDonald\u2019s MyM Rewards
Agencies: Paprika Global, part of Distilleri Group, OMD Singapore
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>Hewlett Packard Enterprise (HPE)
<\/b>Campaign: HPE Engage & Grow
Agency: PRM Marketing Services (PRMMS)
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”23. Excellence in Marketing Innovation” admin_label=”23. Excellence in Marketing Innovation” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
\n<\/span><\/strong><\/span>Diageo<\/strong>
\nBrand: Johnnie Walker
\nCampaign: Unleashing Whiskey Desire: Johnnie Walker’s Ground-breaking NFT Launch
\nAgencies: PHD Singapore, Deloitte UK, BlockBar, Virtue<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
\n<\/span><\/strong><\/span>HSBC Singapore
\n<\/b>Campaign: HSBC Futureverse
\nAgencies: Wunderman Thompson Singapore, PHD Singapore
\n<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
\n<\/strong><\/span>Tall Ship Adventures
\n<\/b>Brand: The Royal Albatross
\nCampaign: Innovating Royal Albatross Experiences To Create the World\u2019s First \u2013 Ever Dog Cruise
\n<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”24. Excellence in Marketing to a Specific Audience” admin_label=”24. Excellence in Marketing to a Specific Audience” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nGold
\n<\/span><\/strong><\/span>Changi Airport Group<\/strong>
\nCampaign: ChangiVerse
\nAgency: Accenture Song<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
\n<\/span><\/strong><\/span>Singapore Police Force
\n<\/b>Campaign: XMM Scam
\nAgencies: Starcom Singapore, Publicis Content, Hepmil Singapore
\n<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
\n<\/span><\/strong><\/span>National Council Against Drug Abuse (NCADA)
\n<\/b>Campaign: What’s Your Fix?: Finding Juliana
\nAgency: Viddsee
\n<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
\n<\/strong><\/span>HSBC Singapore
\n<\/b>Campaign: Sow the Seeds of Good: A Greener Tomorrow Starts Today
\nAgency: Ogilvy Singapore
\n<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”25. Excellence in Marketing Transformation” admin_label=”25. Excellence in Marketing Transformation” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
\n<\/span><\/strong><\/span>Manulife<\/strong>
\nBrands: Manulife (APAC, Europe, Canada), John Hancock (US)
\nCampaign: Manulife Global In-housing & Digital Transformation
\nAgency: Media.Monks<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
\n<\/span><\/strong><\/span>AIA Group
\n<\/b>Campaign: Marketing Transformation – Website Integrated Sales Enhancement (WISE)
\n<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
\n<\/strong><\/span>Pan Pacific Hotels Group
\n<\/b>Campaign: Impact Programme \u2013 Creating Positive Impact on Guest Experience & Revenue
\nAgency: Mezzo Labs
\n<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”26. Excellence in Media Strategy” admin_label=”26. Excellence in Media Strategy” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Citibank Singapore<\/strong>
Brand: Citigold
Campaign: True Worth – Redefining Conventional Definitions of Wealth
Agencies: Spark Foundry Singapore, Performics India, MullenLowe Singapore, 360 Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Singapore Airlines
<\/b>Campaign: Welcome to World Class
Agencies: PHD Singapore, TBWA Singapore
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>minden.ai
<\/b>Brand: yuu Rewards Club
Campaign: Nobody nobody but yuu
Agencies: Tag, Arena Media, Socialyse
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”27. Excellence in Mobile Marketing” admin_label=”27. Excellence in Mobile Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
\n<\/span><\/strong><\/span>HSBC Singapore<\/strong>
\nCampaign: Play for Good
\nAgency: Ogilvy Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
\n<\/span><\/strong><\/span>Hanbaobao
\n<\/b>Brand: McDonald’s Singapore
\nCampaign: McDonald\u2019s MyM Rewards
\nAgencies: OMD Singapore, Paprika Global, part of Distilleri Group
\n<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
\n<\/strong><\/span>Shell International Petroleum
\n<\/b>Campaign: Shell Advantage Rewards (SHARE)
\nAgency: PRM Marketing Services (PRMMS)
\n<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”28. Excellence in Omnichannel” admin_label=”28. Excellence in Omnichannel” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
\n<\/span><\/strong><\/span>The Front Row<\/strong>
\nCampaign: The Front Row 2022
\nAgency: Oceanus Media Global<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
\n<\/span><\/strong><\/span>Pan Pacific Hotels Group
\n<\/b>Campaign: Impact Programme \u2013 Creating Positive Impact on Guest Experience & Revenue
\nAgency: Mezzo Labs
\n<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
\n<\/strong><\/span>Shell International Petroleum
\n<\/b>Campaign: Shell Advantage Rewards (SHARE)
\nAgency: PRM Marketing Services (PRMMS)
\n<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”29. Excellence in Out-Of-Home Advertising” admin_label=”29. Excellence in Out-Of-Home Advertising” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
\n<\/span><\/strong><\/span>McDonald’s Singapore<\/strong>
\nBrand: McDonald’s
\nCampaign: Scream for Ice Cream
\nAgency: Leo Burnett Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
\n<\/span><\/strong><\/span>McDonald’s Singapore
\n<\/b>Brand: McDonald’s
\nCampaign: With Love, McDSG
\nAgency: Leo Burnett Singapore
\n<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
\n<\/strong><\/span>Health Promotion Board
\n<\/b>Campaign: It’s OKAY to reach out
\nAgency: Publicis Singapore
\n<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”30. Excellence in Performance Marketing” admin_label=”30. Excellence in Personalisation Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
\n<\/span><\/strong><\/span>National Council Against Drug Abuse (NCADA)<\/strong>
\nCampaign: What’s Your Fix?: Finding Juliana
\nAgency: Viddsee<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
\n<\/span><\/strong><\/span>Citibank Singapore
\n<\/b>Brand: Citigold
\nCampaign: True Worth – Redefining Conventional Definitions of Wealth
\nAgencies: Spark Foundry Singapore, Performics India, MullenLowe Singapore, 360 Communications
\n<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
\n<\/strong><\/span>Unilever
\n<\/b>Brand: Cif
\nCampaign: Remove tough stains with a smile with Cif Scrub Daddy
\nAgency: Mindshare Singapore\u200b
\n<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”31. Excellence in Personalisation Marketing” admin_label=”31. Excellence in Personalisation Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
\n<\/span><\/strong><\/span>FrieslandCampina<\/strong>
\nBrand: Friso
\nCampaign: Friso Ecosystem
\nAgency: McCann Worldgroup Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
\n<\/span><\/strong><\/span>McDonald’s Singapore
\n<\/b>Brand: McDonald’s
\nCampaign: With Love, McDSG
\nAgency: Leo Burnett Singapore
\n<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
\n<\/strong><\/span>GSK
\n<\/b>Campaign: Carerhood
\nAgency: McCann Worldgroup Singapore
\n<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”32. Excellence in Programmatic Marketing” admin_label=”32. Excellence in Programmatic Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
\n<\/span><\/strong><\/span>Haleon Singapore<\/strong>
\nBrand: Panadol
\nCampaign: Navigating Crisis with Precision: Panadol’s Data-Informed Market Superiority Amidst COVID-19 and Dengue Outbreaks
\nAgency: Zenith Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
\n<\/span><\/strong><\/span>Citibank Singapore
\n<\/b>Brand: Citigold
\nCampaign: True Worth – Redefining Conventional Definitions of Wealth
\nAgencies: Publicis Precision, Spark Foundry Singapore, Performics India, MullenLowe Singapore, 360 Communications
\n<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
\n<\/strong><\/span>Accor Hotels
\n<\/b>Campaign: Discover Asia Like Never Before
\nAgencies: iProspect, Dentsu International
\n<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”33. Excellence in Public Sector \/ Non-Profit Marketing” admin_label=”33. Excellence in Public Sector \/ Non-Profit Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
\n<\/span><\/strong><\/span>Health Promotion Board<\/strong>
\nBrand: Marketing Preventive Health Division
\nCampaign: HIV doesn\u2019t differentiate
\nAgency: Publicis Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
\n<\/span><\/strong><\/span>Health Promotion Board
\n<\/b>Brand: Marketing Preventive Health Division
\nCampaign: Live Well Age Well
\nAgency: Publicis Singapore
\n<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
\n<\/strong><\/span>Singapore Police Force
\n<\/b>Campaign: XMM Scam
\nAgencies: Starcom Singapore, Publicis Content, Hepmil Singapore
\n<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”34. Excellence in Relationship Marketing” admin_label=”34. Excellence in Relationship Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
\n<\/span><\/strong><\/span>FrieslandCampina<\/strong>
\nBrand: Friso
\nCampaign: Friso Ecosystem
\nAgency: McCann Worldgroup Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
\n<\/span><\/strong><\/span>HSBC Global Private Banking
\n<\/b>Campaign: HSBC Global Private Banking Next Generation 2023
\nAgency: George P. Johnson
\n<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
\n<\/strong><\/span>Neuron Mobility
\n<\/b>Campaign: Neuron ScootSafe Academy
\nAgency: POPPER ASIA (Singapore)
\n<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”35. Excellence in Retail \/ Shopper Marketing” admin_label=”35. Excellence in Retail \/ Shopper Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
\n<\/span><\/strong><\/span>CapitaLand Investment (CLI)<\/strong>
\nBrand: CapitaStar
\nCampaign: Enchanting Rewards on CapitaStar<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
\n<\/span><\/strong><\/span>Marina Bay Sands
\n<\/b>Campaign: Search-Driven Storyteller: Captivating Audiences with SEO Content
\nAgency: RED\u00b2 Digital
\n<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
\n<\/strong><\/span>Samsung Electronics
\n<\/b>Brand: Samsung
\nCampaign: Bespoke Inspired By You
\nAgency: TMRW
\n<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”36. Excellence in Search Marketing” admin_label=”36. Excellence in Search Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
\n<\/span><\/strong><\/span>Marina Bay Sands
\n<\/b>Campaign: Search-Driven Storyteller: Captivating Audiences with SEO Content
\nAgency: RED\u00b2 Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
\n<\/span><\/strong><\/span>Hong Leong Finance
\n<\/b>Campaign: Search Marketing Success: Capturing Young Depositors Amidst Keen Competition
\n<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
\n<\/strong><\/span>Harvey Norman (Pertama Merchandising)
\n<\/b>Campaign: From Clicks to Conversions: Harvey Norman’s Digital Sales Transformation
\nAgency: OOm
\n<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”37. Excellence in Social Media Marketing” admin_label=”37. Excellence in Social Media Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
\n<\/span><\/strong><\/span>McDonald’s Singapore<\/strong>
\nBrand: McDonald’s
\nCampaign: Scream for Ice Cream
\nAgency: Leo Burnett Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
\n<\/span><\/strong><\/span>foodpanda Singapore
\n<\/b>Brand: foodpanda
\nCampaign: Live Like A Panda
\n<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
\n<\/strong><\/span>Hong Kong Tourism Board
\n<\/b>Campaign: “HELLO HONG KONG” In Singapore
\n<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”38. Excellence in Sponsorship Activation” admin_label=”38. Excellence in Sponsorship Activation” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
\n<\/span><\/strong><\/span>McDonald’s Singapore<\/strong>
\nBrand: McDonald’s
\nCampaign: Singapore made it to the World Cup!
\nAgency: Leo Burnett Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
\n<\/span><\/strong><\/span>DBS Bank
\n<\/b>Campaign: i Light Singapore 2023 Presented by DBS
\nAgency: Pico Art International
\n<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
\n<\/strong><\/span>Changi Airport Group
\n<\/b>Campaign: Win With Changi
\nAgency: Ogilvy Singapore
\n<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”39. Excellence in TV \/ Video Advertising” admin_label=”39. Excellence in TV \/ Video Advertising” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>National Council Against Drug Abuse (NCADA)<\/strong>
Campaign: What’s Your Fix?: Finding Juliana
Agency: Viddsee<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>minden.ai
<\/b>Brand: yuu Rewards Club
Campaign: Nobody nobody but yuu
Agencies: Tag, Arena Media, Socialyse
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>Singtel
<\/b>Campaign: Singtel Super Stacker
Agency: Leo Burnett Singapore
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”40. Excellence in Viral Marketing” admin_label=”40. Excellence in Viral Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
\n<\/span><\/strong><\/span>National Environment Agency<\/strong>
\nCampaign: Say YES to Waste Less
\nAgency: DSTNCT<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
\n<\/span><\/strong><\/span>Trust Bank Singapore
\n<\/b>Campaign: Trust Bank – Launch Campaign
\nAgency: Irisnation Singapore
\n<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
\n<\/strong><\/span>Immigration and Checkpoints Authority
\n<\/b>Campaign: Happy 20th Birthday ICA!
\n<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”41. Marketing Leader of the Year ” admin_label=”41. Marketing Leader of the Year” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
\n<\/span><\/strong><\/span>foodpanda Singapore<\/strong>
\nIndividual: Teo Shun Jie (Judson)<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
\n<\/span><\/strong><\/span>Geneco
\n<\/b>Individual: Alex Chan
\n<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
\n<\/strong><\/span>AIA Singapore
\n<\/b>Individual: Allison Chew
\n<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”42. Marketing Team of the Year” admin_label=”42. Marketing Team of the Year” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
\n<\/span><\/strong><\/span>yuu Rewards Club<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
\n<\/span><\/strong><\/span>Sentosa Development Corporation<\/strong><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
\n<\/strong><\/span>Pan Pacific Hotels Group<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2023 Winners McDonald’s Singapore Gold HSBC Singapore Campaign: HSBC Futureverse Agencies: Wunderman Thompson Singapore, PHD Singapore Silver Accor Hotels Campaign: Discover Asia Like Never Before Agencies: iProspect, Dentsu International Bronze Singapore Airlines Campaign: Welcome to World Class Agencies: PHD Singapore, TBWA Singapore Gold The LEGO\u00ae Group Campaign: LEGO\u00ae 90th Anniversary Campaign Agency: Initiative APAC Silver […]<\/p>\n","protected":false},"author":12,"featured_media":14799,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-15140","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\n2023 Winners - Marketing Excellence Awards Singapore 2026<\/title>\n<meta name=\"description\" content=\"Marketing Excellence Awards 2020 Winners\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/2023-winners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2023 Winners - 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