{"id":12519,"date":"2022-09-05T21:48:09","date_gmt":"2022-09-05T13:48:09","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/?page_id=12519"},"modified":"2025-01-23T14:43:17","modified_gmt":"2025-01-23T06:43:17","slug":"2022-winners","status":"publish","type":"page","link":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/2022-winners\/","title":{"rendered":"2022 Winners"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”3.22.3″ global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Winners title” _builder_version=”4.14.7″ saved_tabs=”all” global_colors_info=”{}”]<\/p>\n

2022 Winners<\/h2>\n

[\/et_pb_text][et_pb_toggle title=”Marketer of the Year” admin_label=”Marketer of the Year” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n
\"\"<\/td>\nViu Singapore<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”1. Excellence in Advertising” admin_label=”1. Excellence in Advertising” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Viu Singapore<\/strong>
Campaign: Viu To Win
Agency: Tribal Worldwide<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>R\u00e9my Cointreau International<\/strong>
Brand: R\u00e9my Martin
Campaign: Team Up For Excellence
Agencies: 402 Marketing Collective, Territory Films<\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>Performance Motors<\/strong>
Brand: BMW Singapore
Campaign: BMW Autoverse
Agency: TMRW<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”2. Excellence in B2B Marketing ” admin_label=”2. Excellence in B2B Marketing ” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>HSBC Singapore<\/b>
Brand: Commercial Banking Singapore
Campaign: Passport to Singapore
Agency: MullenLowe Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Shell International Petroleum<\/b>
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>Logitech Singapore<\/b>
Campaign: Design Your Next Virtual Office
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”3. Excellence in Brand Awareness” admin_label=”3. Excellence in Brand Awareness” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Singtel<\/b>
Campaign: Power Up with Singtel 5G
Agencies: Hogarth Worldwide, OMD, Amobee<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Central Provident Fund Board<\/b>
Campaign: Every Purpose Needs a Plan
Agency: McCann Worldgroup Singapore
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>Carousell
<\/b>Campaign: Carousell Save the Earth, Choose Secondhand
Agency: Bread Butter Bacon
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”4. Excellence in Brand Strategy” admin_label=”4. Excellence in Brand Strategy” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>foodpanda Singapore<\/b>
Campaign: Brand Ambassador Launch – Pau-Pau<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Unilever
<\/b>Brand: Closeup
Campaign: Closeup City Hall of Love
Agency: MullenLowe Singapore
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>Carousell<\/b>
Campaign: Carousell Save the Earth, Choose Secondhand
Agency: Bread Butter Bacon
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”5. Excellence in Communications \/ Public Relations” admin_label=”5. Excellence in Communications \/ Public Relations” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Carousell<\/b>
Campaign: Carousell Save the Earth, Choose Secondhand
Agency: Bread Butter Bacon<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Geneco<\/b>
Campaign: #GoGreenYourWay with Power Eco Add-on
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>National Volunteer & Philanthropy Centre (NVPC)<\/b>
Campaign: President\u2019s Volunteerism & Philanthropy Awards (PVPA)
Agency: Ruder Finn Asia
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”6. Excellence in Consumer Insights \/ Market Research” admin_label=”6. Excellence in Consumer Insights \/ Market Research” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Viu Singapore<\/b>
Campaign: Streaming Made Sensational
Agency: Tribal Worldwide<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>PARKROYAL COLLECTION Marina Bay, Singapore<\/b>
Campaign: The Impact of Green Innovations on Brand Image for Hotels
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>FWD Singapore<\/b>
Campaign: Research and Insights on Existing Customers to drive Term Life insurance sales
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”7. Excellence in Content Marketing” admin_label=”7. Excellence in Content Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Singtel<\/b>
Campaign: Power Up with Singtel 5G
Agencies: Hogarth Worldwide, OMD, Amobee<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Citi Singapore<\/b>
Brand: Citigold Singapore
Campaign: There\u2019s More To Wealth – Hidden Riches Campaign
Agency: MullenLowe Singapore
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>Singapore Civil Defence Force (SCDF)<\/b>
Campaign: WHAT’S THE EMERGENCY?!
Agencies: GOV@Publicis, Publicis Content, SGAG
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”8. Excellence in Corporate Social Responsibility” admin_label=”8. Excellence in Corporate Social Responsibility” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>StarHub<\/b>
Campaign: StarHub National Small Business Day
Agency: TSLA Industries<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>UOB<\/b>
Campaign: UOB Gift for Good Project
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>People’s Association<\/b>
Campaign: CDC Vouchers Scheme
Agency: Splash Productions
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”9. Excellence in COVID-19 Related Campaign” admin_label=”9. Excellence in COVID-19 Related Campaign” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Singtel<\/b>
Campaign: Keep every moment going with hi!App
Agency: Hogarth Worldwide<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>National Gallery Singapore
<\/b>Brand: The People\u2019s Gallery
Campaign: The People\u2019s Gallery
Agency: MullenLowe Singapore
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>Viu Singapore<\/b>
Campaign: Streaming Made Sensational
Agency: Tribal Worldwide
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”10. Excellence in Customer Engagement” admin_label=”10. Excellence in Customer Engagement” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>StarHub<\/b>
Campaign: StarHub Rewards – Hello rewards in a snap<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Kopitiam Investment<\/b>
Campaign: Mr Men & Little Miss Goes Local with Kopitiam \/ Foodfare & Lau Pa Sat
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>Unilever Singapore<\/b>
Brand: Magnum
Campaign: The Magnum Pleasure Auction
Agencies: Jack Morton Worldwide, Golin Singapore, Sqkii, Mindshare, Tiffany Lovage
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”11. Excellence in Data-Driven Marketing” admin_label=”11. Excellence in Data-Driven Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Pan Pacific Hotels Group<\/b>
Campaign: Accelerate Programme – Using Data to Sprint out of the Pandemic
Agency: Mezzo Labs<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Doctor Anywhere<\/b>
Campaign: Doctor Everywhere, Consult Anywhere
Agency: ADK Connect Singapore
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>Income Insurance<\/b>
Campaign: Delivering Unified Customer Experiences with Data
Agency: Merkle
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”12. Excellence in Digital Marketing” admin_label=”12. Excellence in Digital Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Central Provident Fund Board<\/b>
Campaign: Every Purpose Needs a Plan
Agency: McCann Worldgroup Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>CapitaLand Investment<\/b>
Campaign: CapitaVerse
Agency: BRCKTS
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>Pan Pacific Hotels Group
<\/b>Campaign: Inspiring Travel Beyond the Global Pandemic
Agency: eMarketingEye
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>UOB
<\/b>Brand: UOB Cards
Campaign: UOB Cards Year-End Campaign 2021
Agency: GERMS Digital
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”13. Excellence in eCommerce Marketing” admin_label=”13. Excellence in eCommerce Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Philips Domestic Appliances<\/b>
Campaign: Regional Ecommerce Campaign
Agencies: Carat, Dentsu International<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Motherswork<\/b>
Campaign: A Mother’s Work Made Effortless
Agency: OOm
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>ASUS<\/b>
Campaign: The ASUS Digital Marketplace
Agency: SmartOSC Corporation
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”14. Excellence in Esports Marketing” admin_label=”14. Excellence in Esports Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Advanced Micro Devices<\/b>
Brand: AMD
Campaign: AMD Gaming 2021 – Where Gaming Begins
Agency: Eliphant<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Sony Interactive Entertainment Singapore
<\/b>Brand: PlayStation
Campaign: Gran Turismo 7 Launch Campaign
Agency: DDB Hong Kong
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>Lenovo Legion Asia-Pacific
<\/b>Brands: Lenovo \/ Intel Asia-Pacific
Campaign: Lenovo Legion \/ Intel – The Power Is In Your Hands Creators Campaign
Agency: LLAB (LiquidLab Communications)
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”15. Excellence in Event Marketing” admin_label=”15. Excellence in Event Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Viu Singapore<\/b>
Campaign: Again My Life (Back in Time)
Agency: Bread Butter Bacon<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Mandai Wildlife Group
<\/b>Brand: Singapore Zoo
Campaign: Rainforest Lumina Season 3
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>Oceanus Media Global<\/b>
Campaign: Oceanus Media Global Studio Launch 2022
Agency: Resolute Communications
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”16. Excellence in Experiential Marketing” admin_label=”16. Excellence in Experiential Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Viu Singapore<\/b>
Campaign: Again My Life (Back in Time)
Agency: Bread Butter Bacon<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>National Gallery Singapore
<\/b>Brand: The People\u2019s Gallery
Campaign: The People\u2019s Gallery
Agency: MullenLowe Singapore
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>Cartoon Network
<\/b>Brand: Cartoonito
Campaign: Cartoonito Play Date
Agency: Rebel & Soul
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”17. Excellence in Gaming” admin_label=”17. Excellence in Gaming” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>TransitLink\u00a0<\/b>
Campaign: TL SimplyGo App – Unleash the Gates
Agencies: Stellar Ace, Mastercard<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Viu Singapore<\/b>
Campaign: Viu To Win
Agency: Tribal Worldwide
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>Samsung Singapore
<\/b>Brand: Samsung
Campaign: #BespokeDesignedByYou
Agency: TMRW
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”18. Excellence in Influencer \/ KOL Marketing” admin_label=”18. Excellence in Influencer \/ KOL Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Central Provident Fund Board<\/b>
Campaign: #YouGrillWeSpill: Honest Talks with CPF
Agency: Wild Advertising & Marketing<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>AIA Singapore<\/b>
Campaign: Scared what Scared
Agency: Ogilvy Singapore
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>Singtel<\/b>
Campaign: Jin Jie Goes Digital with Singtel
Agencies: Goodstuph, Hogarth Worldwide
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”19. Excellence in Integrated Marketing” admin_label=”19. Excellence in Integrated Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Google<\/b>
Brand: Google for Education
Campaign: School in a new light
Agencies: Ogilvy Singapore, Hogarth Worldwide, The Smalls<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>National Volunteer & Philanthropy Centre (NVPC)
<\/b>Brand: SG Cares Giving Week, jointly organised by National Volunteer & Philanthropy Centre, SG Cares and National Council of Social Service
Campaign: SG Cares Giving Week 2021: Giving Gives Life
Agency: VaynerMedia APAC
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>GIC<\/b>
Campaign: GIC 40th Anniversary Campaign: Made of Bold
Agency: 72andSunny Singapore
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”20. Excellence in Launch \/ Re-launch Marketing” admin_label=”20. Excellence in Launch \/ Re-launch Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Viu Singapore<\/b>
Campaign: Again My Life (Back in Time)
Agency: Bread Butter Bacon<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Health Promotion Board<\/b>
Campaign: National Steps Challenge\u2122
Agency: Publicis Singapore
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>NCS<\/b>
Campaign: NCS rebrand: make extraordinary happen
Agencies: Dentsu & WE Communications
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”21. Excellence in Interactive Marketing \/ AR & VR” admin_label=”21. Excellence in Interactive Marketing \/ AR & VR” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>CapitaLand Investment<\/b>
Brand: CapitaStar
Campaign: Jolly Rewards with CapitaStar<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Viu Singapore<\/b>
Campaign: Again My Life (Back in Time)
Agency: Bread Butter Bacon
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>National Gallery Singapore<\/b>
Brand: The People\u2019s Gallery
Campaign: The People\u2019s Gallery
Agency: MullenLowe Singapore
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”22. Excellence in Loyalty Marketing” admin_label=”22. Excellence in Loyalty Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Viu Singapore<\/b>
Campaign: Viu To Win
Agency: Tribal Worldwide<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>WINK+<\/b>
Campaign: TransitLink UTG 2021
Agency: Stellar Lifestyle
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>Pan Pacific Hotels Group
<\/b>Brands: Pan Pacific, PARKROYAL COLLECTION, PARKROYAL
Campaign: Pan Pacific DISCOVERY
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”23. Excellence in Marketing Innovation” admin_label=”23. Excellence in Marketing Innovation” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Singtel<\/b>
Campaign: Singtel 5G SA: Making The Future A Reality
Agencies: Hogarth Worldwide, OMD, Amobee<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>CapitaLand Investment<\/b>
Campaign: CapitaVerse
Agency: BRCKTS
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>Lenovo Legion Asia-Pacific
<\/b>Brands: Lenovo \/ Intel Asia-Pacific
Campaign: Lenovo Legion \/ Intel – The Power Is In Your Hands Creators Campaign
Agency: LLAB (LiquidLab Communications)
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”24. Excellence in Marketing to a Specific Audience” admin_label=”24. Excellence in Marketing to a Specific Audience” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Unilever<\/b>
Brand: Closeup
Campaign: Closeup City Hall of Love
Agency: MullenLowe Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Republic of Singapore Navy<\/b>
Campaign: The Statement Collection
Agency: MullenLowe Singapore
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>McDonald’s Singapore<\/b>
Campaign: The \u2018Spicy Debate\u2019
Agency: OMD Singapore
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”25. Excellence in Marketing Transformation” admin_label=”25. Excellence in Marketing Transformation” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>NCS<\/b>
Campaign: NCS rebrand: make extraordinary happen
Agencies: Dentsu & WE Communications<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Viu Singapore<\/b>
Campaign: Viu To Win
Agency: Tribal Worldwide
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>Beyond Medical Group<\/b>
Campaign: Healthcare Marketing
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”26. Excellence in Media Strategy” admin_label=”26. Excellence in Media Strategy” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Viu Singapore<\/b>
Campaign: Viu To Win
Agency: Wavemaker Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Doctor Anywhere<\/b>
Campaign: Doctor Everywhere, Consult Anywhere
Agency: ADK Connect Singapore
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>PAP Community Foundation
<\/b>Brand: PCF Sparkletots
Campaign: PCF Sparkletots 2022 Open House Campaign
Agency: Addpetizer
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”27. Excellence in Mobile Marketing” admin_label=”27. Excellence in Mobile Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Unilever Singapore<\/b>
Brand: Magnum
Campaign: The Magnum Pleasure Auction
Agencies: Jack Morton Worldwide, Golin Singapore, Sqkii, Mindshare, Tiffany Lovage<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>HSBC Singapore
<\/b>Brand: HSBC
Campaign: The Enhanced HSBC Everyday Global Account
Agencies: Wunderman Thompson Singapore, PHD Singapore
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>Cigna
<\/b>Campaign: StressWaves
Agency: McCann Worldgroup Singapore
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”28. Excellence in Out-Of-Home Advertising” admin_label=”28. Excellence in Out-Of-Home Advertising” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>foodpanda Singapore<\/b>
Campaign: Brand Ambassador Launch – Pau-Pau<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>National Gallery Singapore<\/b>
Brand: The People\u2019s Gallery
Campaign: The People\u2019s Gallery
Agency: MullenLowe Singapore
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>Viu Singapore<\/b>
Campaign: Viu To Win
Agency: Wavemaker Singapore
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”29. Excellence in Performance Marketing” admin_label=”29. Excellence in Performance Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Duke-NUS Medical School<\/b>
Campaign: Many Paths. One Destination.
Agency: Construct Digital<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Pan Pacific Hotels Group<\/b>
Campaign: Maximising Room Bookings via Advanced Audience Targeting and Automated Bid Strategies
Agency: eMarketingEye
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>Accor Hotels<\/b>
Brand: Quantcast
Campaign: Quantcast x Accor Hotels “The Perfect Escape” Campaign
Agency: iProspect
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”30. Excellence in Personalisation Marketing” admin_label=”30. Excellence in Personalisation Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Pan Pacific Hotels Group<\/b>
Campaign: Accelerate Programme – Using Personalisation to Sprint out of the Pandemic
Agency: Mezzo Labs<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Philips Domestic Appliances<\/b>
Campaign: Regional Ecommerce Campaign
Agencies: Carat, Dentsu International
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>Singtel
<\/b>Brand: GOMO
Campaign: GOMO
Agency: X10 Media
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”31. Excellence in Pivot Marketing” admin_label=”31. Excellence in Pivot Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>InterContinental Singapore<\/b>
Campaign: Guest Bookings Campaign
Agency: 2Stallions Digital Marketing Agency<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Performance Motors
<\/b>Brand: BMW Singapore
Campaign: BMW Autoverse
Agency: TMRW
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>TransitLink\u00a0<\/b>
Campaign: TL SimplyGo App – Unleash the Gates
Agencies: Stellar Ace, Mastercard
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”32. Excellence in Programmatic Marketing” admin_label=”32. Excellence in Programmatic Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>IHH Group Healthcare<\/b>
Brand: Mount Elizabeth Hospitals
Campaign: Audience first initiative with Data, A.I. and Creative
Agencies: Adzymic, Wavemaker, Xaxis<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Singtel
<\/b>Brand: GOMO
Campaign: Singtel GOMO
Agencies: OMD, Amobee
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>Accor Hotels
<\/b>Brand: Quantcast
Campaign: Quantcast x Accor Hotels “The Perfect Escape” Campaign
Agency: iProspect
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”33. Excellence in Public Sector \/ Non-Profit Marketing” admin_label=”33. Excellence in Public Sector \/ Non-Profit Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Health Promotion Board<\/b>
Campaign: It\u2019s OKAY to reach out
Agency: Publicis Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Central Provident Fund Board<\/b>
Campaign: Every Purpose Needs a Plan
Agency: McCann Worldgroup Singapore
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>Autism Network Singapore<\/b>
Campaign: \u201cThis is Me\u201d \u2013 See Me in a Different Light
Agency: The Nutgraf
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”34. Excellence in Relationship Marketing” admin_label=”34. Excellence in Relationship Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Viu Singapore<\/b>
Campaign: Viu To Win
Agency: Tribal Worldwide<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Shell International Petroleum<\/b>
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>Jewel Changi Airport
<\/b>Campaign: Jewel Double Rewards Programme
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”35. Excellence in Retail \/ Shopper Marketing” admin_label=”35. Excellence in Retail \/ Shopper Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Samsung Singapore<\/b>
Brand: Samsung
Campaign: #BespokeDesignedByYou
Agency: TMRW<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Jewel Changi Airport<\/b>
Campaign: Win on Weekday (WOW) Promotion
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>Orchard Turn Developments
<\/b>Brand: ION Orchard
Campaign: Season to Shine
Agency: Weber Shandwick
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”36. Excellence in Search Marketing” admin_label=”36. Excellence in Search Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Harvey Norman (Pertama Merchandising)
<\/b>Campaign: Harvey Norman Rises Above Competition With Digital
Agency: OOm<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Doctor Anywhere<\/b>
Campaign: Doctor Everywhere, Consult Anywhere
Agency: ADK Connect Singapore
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>Hong Leong Finance<\/b>
Campaign: Search Marketing – Leveraging Search Marketing Successfully During Unprecedented Times
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”37. Excellence in Social Media Marketing” admin_label=”37. Excellence in Social Media Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Mandai Wildlife Group<\/b>
Campaign: Our #littleone<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Viu Singapore<\/b>
Campaign: Again My Life (Back in Time)
Agency: Bread Butter Bacon
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>Ultherapy
<\/b>Brand: Merz Aesthetics
Campaign: Lift From Within
Agency: Construct Digital
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”38. Excellence in Sponsorship Activation” admin_label=”38. Excellence in Sponsorship Activation” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Sinoppel Device<\/b>
Brand: OPPO\u00a0
Campaign: Sponsorship of i Light Singapore 2022 and presenting Lightwave: Isle of Light Empowered by OPPO
Agency: Pico Art International<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>HSBC Singapore
<\/b>Brand: HSBC
Campaign: HSBC Women\u2019s World Championship (WWC) Campaign
Agency: Ogilvy Singapore
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>HSBC Singapore
<\/b>Brand: HSBC
Campaign: Hex +
Agency: Pico Art International
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”39. Excellence in TV \/ Video Advertising” admin_label=”39. Excellence in TV \/ Video Advertising” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>IHH Group Healthcare<\/b>
Brand: Mount Elizabeth Hospitals
Campaign: A Thank You To Our Frontliners – Short Film
Agency: Zeetrope Productions<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Carousell<\/b>
Campaign: Carousell Save the Earth, Choose Secondhand
Agency: Bread Butter Bacon
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>OSIM Singapore
<\/b>Brand: OSIM
Campaign: Apart, But Still A Part
Agencies: TMRW, DIFFERENT
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”40. Excellence in Viral Marketing” admin_label=”40. Excellence in Viral Marketing” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Caltex<\/b>
Campaign: Unstoppable Star
Agency: VMLY&R Singapore<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>FairPrice Group
<\/b>Brand: NTUC FairPrice
Campaign: Everywhere Also See Food
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>Malaysia Dairy Industries
<\/b>Brand: MARIGOLD HL Milk
Campaign: MARIGOLD HL Milk Social Media Trendjacking – Squid Game
Agency: Goodfellas
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=”41. Marketing Team of the Year” admin_label=”41. Marketing Team of the Year” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Jewel Changi Airport<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>DBS Bank<\/b>
<\/b><\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>DHL Express<\/b>
<\/b><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][et_pb_toggle title=” 42. Marketing Leader of the Year (Individual)” admin_label=” 42. Marketing Leader of the Year (Individual)” _builder_version=”4.14.7″ global_colors_info=”{}”]<\/p>\n\n\n\n\n\n
\"\"<\/td>\nGold
<\/span><\/strong><\/span>Viu Singapore<\/strong>
Individual: Cheryl Lim<\/td>\n<\/tr>\n
\"\"<\/td>\nSilver
<\/span><\/strong><\/span>Senoko Energy<\/strong>
Individual: Heather Ang<\/td>\n<\/tr>\n
\"\"<\/td>\nBronze
<\/strong><\/span>Logitech Singapore<\/strong>
Individual: Zon Lim<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2022 Winners Viu Singapore GoldViu SingaporeCampaign: Viu To WinAgency: Tribal Worldwide SilverR\u00e9my Cointreau InternationalBrand: R\u00e9my MartinCampaign: Team Up For ExcellenceAgencies: 402 Marketing Collective, Territory Films BronzePerformance MotorsBrand: BMW SingaporeCampaign: BMW AutoverseAgency: TMRW GoldHSBC SingaporeBrand: Commercial Banking SingaporeCampaign: Passport to SingaporeAgency: MullenLowe Singapore SilverShell International PetroleumCampaign: Shell Advantage Rewards (SHARE)Agency: PRM Marketing Services (PRMMS) BronzeLogitech SingaporeCampaign: […]<\/p>\n","protected":false},"author":12,"featured_media":10961,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-12519","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\n2022 Winners - Marketing Excellence Awards Singapore 2026<\/title>\n<meta name=\"description\" content=\"Marketing Excellence Awards 2020 Winners\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-sg\/2022-winners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2022 Winners - 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