2024 Finalists
1. Excellence in Advertising
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Accor Hotels Campaign: Accor’s 100 Bites Campaign “Savoring Singapore in 100 Bites: Accor’s Audience-First Mastery, AR Innovations, and Unrivalled Success!” Agencies: dentsu, iProspect Singapore |
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Agency for Integrated Care (AIC) Campaign: We See You Care Agency: The Secret Little Agency |
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AIA Singapore Campaign: AIA Ultimate Critical Cover (AIA UCC) Agencies: W/E + Partners |
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DBS Bank Campaign: The Scent of Money Agency: The Secret Little Agency |
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Geneco Campaign: #VoyageToProsperity |
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Geneco Campaign: The Magic of Hope |
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Geneco Campaign: My Secret Garden |
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Health Promotion Board Campaign: Supporters Who Listen, Support Better Agencies: Publicis Singapore, Starcom Singapore |
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Health Promotion Board Campaign: Trust No Tongue Agencies: Publicis Singapore, Starcom Singapore |
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McDonald’s Singapore Brand: McDonald’s Campaign: Grimace Digital Collectibles Agency: Bandwagon Labs |
2. Excellence in AI-Powered Storytelling
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Atlas Consolidated Brand: Hugosave Campaign: AI Jamie Yeo Teaches Financial Education |
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Central Provident Fund Board Campaign: ‘Catching Insomnia’ Digital Escape Game Agency: Games Bond SG |
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Citibank Singapore Campaign: Wealth. Done Well with Citi. Agencies: Nine:TwentyEight, Concept Alliance Asia |
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COP28 Campaign: The Tree of Life at COP28 Agency: INVNT |
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CPF Board Campaign: Future Prompts Agency: McCann Worldgroup Singapore |
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HSBC Bank (Singapore) Campaign: HSBC Future Wealth Campaign Agencies: VML Singapore, OMG Singapore |
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Julie’s Manufacturing Brand: Julie’s Biscuits Campaign: A Raya A.I.dilfitri Ad Agency: GOVT Singapore |
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London Weight Management Campaign: Private & Limited Giveaways Agency: X10 Media |
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Mashwire Brand: MASH4WARD Campaign: MASH4WARD, Accelerating Growth with A.I |
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UltraSuperNew Gallery Campaign: Prompt intervention: Training GenAI to advance women representation through art |
3. Excellence in Anniversary Marketing
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AIA Singapore Brand: AIA Vitality Campaign: 10th Anniversary Agency: TMRW |
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FairPrice Group Campaign: Always, FairPrice: 50 Years of Purpose |
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Holiday Inn Express Singapore Clarke Quay Campaign: 10 Years, 1 Community |
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Mandai Wildlife Group Brand: Singapore Zoo Campaign: Golden ZOObilee Celebration: Happy ZOObilee! |
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Mashwire Campaign: Mashwire 10th Anniversary Celebration Campaign |
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minden.ai Brand: yuu Rewards Club Campaign: yuu’s 1st Birthday Agency: Tribal Worldwide |
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Mount Faber Leisure Group Brand: Singapore Cable Car Campaign: Singapore Cable Car 50th Anniversary Agency: PRecious Communications |
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NTUC LearningHub Campaign: Generation Ready Agency: Bread Butter Bacon |
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Trust Bank Campaign: It’s not Everyday, It’s Trust’s Birthday! Agency: Iris Singapore |
4. Excellence in B2B Marketing
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Capital F&B Campaign: Asahi Super Dry presents: The Art of Taste Agency: GOVT Singapore |
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DBS Bank Brand: Institutional Banking Group Campaign: #MyIDEALBusinessDay Agency: Tribal Worldwide Singapore |
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GROW with Singlife Campaign: Regaining Trust From Every Angle |
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Ingredion Singapore Campaign: Elevated Drinking Experience, by Ingredion Agency: TRIAD |
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Mashwire Campaign: Mashwire 10th Anniversary Celebration Campaign |
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Nespresso Singapore Brand: Nespresso Professional Campaign: Nespresso Professional: Tasteful Connections Agencies: Leo Burnett Singapore, Division Communications, Neo Media World |
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Palo Alto Networks Brand: Cortex Campaign: Fighting Cybercrime in Cortex City Agency: Hotwire APAC |
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Salesforce Campaign: Make Business Entertaining Agency: Transmission |
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Schneider Electric Campaign: Turning Unsung Heroes Into Impact Makers Agency: Transmission |
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Shell International Petroleum Brand: Shell Helix Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
5. Excellence in Brand Awareness
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Accor Hotels Campaign: Accor’s 100 Bites Campaign “Savoring Singapore in 100 Bites: Accor’s Audience-First Mastery, AR Innovations, and Unrivalled Success!” Agencies: dentsu, iProspect Singapore |
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Capital F&B Campaign: Asahi Super Dry presents: The Art of Taste Agency: GOVT Singapore |
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Carousell Campaign: Carousell Certified Mobile Agency: Bread Butter Bacon |
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HSBC Bank (Singapore) Campaign: HSBC Future Wealth Campaign Agencies: VML Singapore, OMG Singapore |
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L’Oréal Brand: YSL Beauty Campaign: YSL Libre Absolu Platine Launch Agency: Zenith Singapore |
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Ministry of Social and Family Development Brand: National Council on Problem Gambling Campaign: NCPG Annual Campaign Agency: Starcom Singapore |
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National Arts Council Brand: Catch Campaign: Just Catch Agency: DSTNCT |
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PAP Community Foundation Brand: PCF Sparkletots Campaign: Inspiring Children, Bringing Dreams to Life |
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Sentosa Development Corporation Campaign: Sentosa Sensoryscape Launch Campaign Agencies: GOVT Singapore, WE Communications |
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Singapore Civil Defence Force Campaign: What’s Your Emergency? Agencies: Starcom Singapore, Publicis Media Content Innovation, Hepmil Singapore |
6. Excellence in Brand Strategy
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GROW with Singlife Campaign: All Things Considered |
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Hilton International Asia Pacific Brand: Hilton Saigon Campaign: Strategizing For Expanding Footprint in Vietnam – Defining The Brand & Experience of Hilton Saigon Agency: LABBRAND |
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HSBC Bank (Singapore) Campaign: Power of Play Agencies: Ogilvy Singapore, Omnicom Media Group Singapore |
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iHerb Campaign: iHerb – Social Media Strategy Agency: antics@play |
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META Campaign: META Conversations Agency: Untitled Project |
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Millennium Hotels and Resorts Campaign: Millennium Hotels and Resorts Agency: Wordsmithery |
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Mount Faber Leisure Group Brand: Singapore Cable Car Campaign: Singapore Cable Car 50th Anniversary Agency: PRecious Communications |
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Oversea-Chinese Banking Corporation (OCBC) Campaign: OCBC Money Lock Agency: GOVT Singapore |
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Samsung Electronics Singapore Campaign: Galaxy Gaming Academy: Redefining Mobile Gaming Experience Agencies: Starcom Singapore, Publicis Play, Cheil |
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Singapore Airlines Campaign: Enabling World-Class Experiences in Every Journey Agencies: PHD Singapore, TBWA |
7. Excellence in Communications / Public Relations
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ACCA Singapore Campaign: ACCA Singapore Communications Campaign for Millennial and Gen Z Finance Professionals Agency: Fifth Ring |
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Agency for Integrated Care (AIC) Campaign: We See You Care Agency: The Secret Little Agency |
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AIA Singapore Campaign: Live Better with Tottenham Hotspur |
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Geneco Campaign: The Magic of Hope |
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Mount Faber Leisure Group Brand: Singapore Cable Car Campaign: Singapore Cable Car 50th Anniversary Agency: PRecious Communications |
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National Arts Council Brand: Catch Campaign: Just Catch Agency: DSTNCT |
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Scoot Campaign: Inaugural Scoot With Heart Campaign Inspires (Re)connections Agencies: WE Communications, TheSmartLocal (TSL) |
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Sentosa Development Corporation Campaign: Sentosa Sensoryscape Launch Campaign Agencies: WE Communications, GOVT Singapore |
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Singlife Campaign: Reimagine Health |
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Singtel Campaign: From Mudflats to Smart Nation Agency: Akanga Film Asia |
8. Excellence in Consumer Insights / Market Research
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Central Provident Fund Board Campaign: CPF Email Marketing / Marketing Automation Agency: Vintedge |
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Haleon Singapore Brand: Panadol Campaign: Dodging Dengue with Data Agency: Publicis Media |
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Haleon Singapore Brand: Sensodyne Campaign: Smart Data for Sensitive Teeth Agency: Publicis Media |
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Pan Pacific Hotels Group Campaign: Data-Driven Personalisation: Revitalising Loyalty for Pan Pacific Hotels Group Agency: Digitas Singapore |
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Pizza Hut Campaign: Pizza Hut Melts Launch – It’s Melts Time Agency: TEAM LEWIS |
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Samsung Electronics Singapore Campaign: Samsung Galaxy Z Flip5 | Fold 5 Launch Agency: Starcom Singapore |
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Singlife Campaign: Singlife Financial Freedom Index |
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Standard Chartered Bank Singapore Campaign: SC Mobile Agency: W/E + Partners |
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United Overseas Bank (UOB) Campaign: Smooth payments with UOB TMRW Agency: GERMS Digital |
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Zespri Campaign: Zespri Fruit PillBox Agencies: Mindshare Singapore, The Shed 28, SpeakEasy Knowledge Brokers |
9. Excellence in Content Marketing
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DBS Bank Campaign: Digital Trust Campaign Agency: GRVTY Media |
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Geneco Campaign: #VoyageToProsperity |
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Health Promotion Board Campaign: Trust No Tongue Agencies: Starcom Singapore, Publicis Singapore |
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HSBC Bank (Singapore) Campaign: HSBC – Grow Your Wealth Agencies: Omnicom Media Group Singapore, TBWA\, DRUM, Warner Music |
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McDonald’s Singapore Brand: McDonald’s Campaign: Samurai & Ninja Agencies: Leo Burnett Singapore, OMD Singapore, Paprika Global |
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National Environment Agency Campaign: K-dramatizing Public Hygiene in Singapore Agencies: Starcom Singapore, Viu |
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PAP Community Foundation Brand: PCF Sparkletots Campaign: Inspiring Children, Bringing Dreams to Life |
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Singapore Airlines Campaign: Enabling World-Class Experiences in Every Journey Agencies: PHD Singapore, TBWA |
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Singtel Campaign: From Mudflats to Smart Nation Agency: Akanga Film Asia |
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United Overseas Bank (UOB) Campaign: UOB #YouDoYou Campaign Agency: Wild Advertising & Marketing |
10. Excellence in CSR / Cause Marketing
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Ego Pharmaceuticals Singapore Brand: QV Dermcare Campaign: Bare It All Agency: Eczema Support Group Singapore |
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Far East Organization Campaign: Baker X @ Orchard Central |
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Fullerton Fund Management Company Campaign: Local Labels Global Flavours |
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Geneco Campaign: #VoyageToProsperity |
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Geneco Campaign: The Magic of Hope |
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Geneco Campaign: My Secret Garden |
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HSBC Bank (Singapore) Campaign: HSBC Mind Athletes Campaign Agency: VML Singapore |
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National Council of Social Service Brand: Community Chest Campaign: Community Chest – Champion Every Potential Agency: GOVT Singapore |
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National Volunteer and Philanthropy Centre (NVPC), Ministry of Social and Family Development (MSF) Campaign: #ShareTheLove Valentine’s Day Campaign 2024 |
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Scoot Campaign: Scoot With Heart Combats Social Isolation in Singapore Agency: WE Communications, TheSmartLocal (TSL) |
11. Excellence in Customer Engagement
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Capital F&B Campaign: Asahi Super Dry presents: The Art of Taste Agency: GOVT Singapore |
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FairPrice Group Campaign: Always, FairPrice: 50 Years of Purpose |
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HSBC Bank (Singapore) Campaign: AdventureVerse Agencies: Ogilvy Singapore, Omnicom Media Group |
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IHH Healthcare Brand: Parkway East Hospital Campaign: Doctor For A Day 2023 Agency: The Moment Collective |
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Mastercard Asia Pacific, Citi Brand: Citigold Private Client Campaign: A Balanced Being Retreat Agency: Rebel & Soul |
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McDonald’s Singapore Brand: McDonald’s Campaign: My Happy Little Wins Agencies: Leo Burnett Singapore, Paprika Global |
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McDonald’s Singapore Brand: McDonald’s Campaign: The Great Catch Agencies: Leo Burnett Singapore, OMD Singapore |
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McDonald’s Singapore Brand: McDonald’s Campaign: Grimace Digital Collectibles Agency: Bandwagon Labs |
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PAP Community Foundation Brand: PCF Sparkletots Campaign: Inspiring Children, Bringing Dreams to Life |
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Samsung Electronics Singapore Campaign: Galaxy Gaming Academy: Elevate Your Game Agencies: Starcom Singapore, Publicis Play, Cheil |
12. Excellence in Data Privacy and Security Marketing
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DBS Bank Brand: POSB & DBS Foundation Campaign: Your Neighbourhood Getai Agency: Serious Media |
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IMI Lifestyle Products Brand: Goodsalt Campaign: Healthier Food Trail Agencies: Aires Adventure, Skale |
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Oversea-Chinese Banking Corporation (OCBC) Campaign: OCBC Money Lock Agency: GOVT Singapore |
13. Excellence in Data-Driven Marketing
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Central Provident Fund Board Campaign: CPF Email Marketing / Marketing Automation Agency: Vintedge |
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Citibank Singapore Brand: Citigold Campaign: True Worth Breaking new ground: Redefining Wealth Agencies: Publicis Precision, Spark Foundry Singapore, Performics India, 360 Communications |
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Haleon Singapore Brand: Panadol Campaign: Dodging Dengue with Data Agency: Publicis Media |
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HSBC Bank (Singapore) Brand: HSBC TravelOne Credit Card Campaign: HSBC TravelOne – Unlock A World Of Travel Freedom Agencies: Omnicom Media Group Singapore, VML |
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HSBC Bank (Singapore) Campaign: HSBC – Grow Your Wealth Agencies: Omnicom Media Group Singapore, TBWA\, DRUM, Warner Music |
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McDonald’s Singapore Brand: McDonald’s Campaign: With Love, McDSG Agencies: Leo Burnett Singapore, OMD Singapore, Paprika Global |
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Pan Pacific Hotels Group Campaign: Data-Driven Personalisation: Revitalising Loyalty for Pan Pacific Hotels Group Agency: Digitas Singapore |
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Pan Pacific Hotels Group Campaign: Enrich, Elevate and Enhance; An Audience-Focused Transformation Strategy and Approach Agency: Mezzo Labs |
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Standard Chartered Bank Singapore Brand: Standard Chartered Campaign: Straight2Bank Mobile Winback |
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The Furniture Mall Campaign: Year-End Festive Promotion Campaign Agency: X10 Media |
14. Excellence in Digital Marketing
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Carousell Campaign: Carousell Certified Mobile Agency: Bread Butter Bacon |
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HSBC Bank (Singapore) Campaign: HSBC Nexus@Singapore Fintech Festival Agencies: George P. Johnson, Design Bridge and Partners |
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Mandai Wildlife Group Campaign: Your Wild Adventure |
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McDonald’s Singapore Brand: McDonald’s Campaign: What the Hack! Agency: Leo Burnett Singapore |
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McDonald’s Singapore Brand: McDonald’s: Campaign: Grimace Digital Collectibles Agency: Bandwagon Labs |
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National Arts Council Brand: Catch Campaign: Just Catch Agency: DSTNCT |
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NTUC LearningHub Campaign: Generation Ready Agency: Bread Butter Bacon |
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Samsung Electronics Singapore Campaign: Samsung Galaxy Z Flip5 | Fold 5 Launch Agencies: Starcom Singapore, IN.FOM, Cheil, Digitas |
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Standard Chartered Bank Singapore Brand: Standard Chartered Campaign: Digital Servicing GTM |
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The LEGO Group Brand: LEGO Brand Campaign: LEGO Builds for Two Agency: Our LEGO Agency APAC |
15. Excellence in eCommerce Marketing
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Lenovo Campaign: Big Sales Day Campaign Agency: Assembly |
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Pan Pacific Hotels Group Campaign: Enrich, Elevate and Enhance; An Audience-Focused Transformation Strategy and Approach Agency: Mezzo Labs |
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Singtel Brand: GOMO Campaign: GOMO Agency: OMD |
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The LEGO Group Brand: LEGO Brand Campaign: LEGO Builds for Two Agency: Our LEGO Agency APAC |
16. Excellence in Event Marketing
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Capital F&B Campaign: Asahi Super Dry presents: The Art of Taste Agency: GOVT Singapore |
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HSBC Bank (Singapore) Campaign: HSBC Mind Athletes Campaign Agency: VML Singapore |
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L’Oréal Singapore Brand: Kiehl’s Campaign: Kiehl’s Trash to Art Agency: Zenith Singapore |
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Mandai Wildlife Group Brand: Singapore Zoo Campaign: Golden ZOObilee Celebration: Happy ZOObilee! |
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Mediacorp Campaign: MasterChef Singapore Season 4 |
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META Campaign: META Conversations Agency: Untitled Project |
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Nike Singapore and GMG Brand: Nike Campaign: NewJeans Live at Nike Orchard Road Agency: The Co-organization |
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Samsung Electronics Singapore, Mobile eXperience Campaign: Singapore Night Festival 2023, Presented by Samsung Agencies: Pico Art International, Cheil Singapore |
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Samsung Electronics Southeast Asia & Oceania Brand: Samsung Campaign: Samsung Display Tech Summit 2023 Agency: IN.FOM |
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William Grant & Sons Brand: The Balvenie Campaign: The Balvenie Presents: The Maker’s Table Agencies: AKA Asia, :Teeth, Ogilvy Singapore, dentsu |
17. Excellence in Experiential Marketing
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BMW Asia Brand: BMW ///M Campaign: BMW M Town Agency: TMRW |
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Capital F&B Campaign: Asahi Super Dry presents: The Art of Taste Agency: GOVT Singapore |
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Central Provident Fund Board Campaign: ‘Catching Insomnia’ Digital Escape Game Agency: Games Bond SG |
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Chubb Campaign: Insurance made easy, just like ordering coffee |
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HSBC Bank (Singapore) Campaign: HSBC Mind Athletes Campaign Agency: VML Singapore |
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HSBC Bank (Singapore) Campaign: AdventureVerse Agencies: Ogilvy Singapore, Omnicom Media Group |
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IHH Healthcare Brand: Parkway East Hospital Campaign: Doctor For A Day 2023 Agency: The Moment Collective |
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L’Oréal Singapore Brand: Kiehl’s Campaign: Kiehl’s Trash to Art Agency: Zenith Singapore |
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Nike Singapore and GMG Brand: Nike Campaign: NewJeans Live at Nike Orchard Road Agency: The Co-organization |
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Trust Bank Campaign: It’s not Everyday, It’s Trust’s Birthday! Agency: Iris Singapore |
18. Excellence in Gaming
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Central Provident Fund Board Campaign: ‘Catching Insomnia’ Digital Escape Game Agency: Games Bond SG |
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Geneco Campaign: #VoyageToProsperity |
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McDonald’s Singapore Brand: Hanbaobao Campaign: Winning Moments with Mobile Legends Agencies: OMD Singapore, Zenway Productions |
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HSBC Bank (Singapore) Campaign: HSBC Mind Athletes Campaign Agency: VML Singapore |
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HSBC Bank (Singapore) Campaign: AdventureVerse Agencies: Ogilvy Singapore, Omnicom Media Group |
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Mashwire Campaign: Mashwire 10th Anniversary Celebration Campaign |
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Mediacorp Campaign: Let’s Celebrate 2024 |
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META Campaign: META Conversations Agency: Untitled Project |
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Ministry of Digital Development and Information of Singapore, Singapore Food Agency Campaign: SG Farm Tycoon Agencies: Starcom Singapore, Publicis Play |
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Samsung Electronics Singapore Campaign: Galaxy Gaming Academy Singapore Agencies: Starcom Singapore, Publicis Play, Cheil |
19. Excellence in Influencer / KOLs Marketing
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AIA Singapore Campaign: Live Better with Tottenham Hotspur |
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Canon Campaign: #CanonCompanion Agency: AnyMind Group |
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Ego Pharmaceuticals Brand: QV Campaign: Dr. Ingky Recommends QV Agency: Dex Ventures |
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Ministry of Digital Development and Information of Singapore Campaign: Staying Drug Free Agency: Starcom Singapore |
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Ministry of Digital Development and Information of Singapore Campaign: Voices Against Online Harms and Workplace Discrimination Agency: Starcom Singapore |
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National Environment Agency Campaign: Hot Girl Summer – SG Edition Agencies: Starcom Singapore, SGAG |
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Orchard Turn Developments Brand: ION Orchard Campaign: Be at ION Orchard – Where a Kaleidoscope of Possibilities Intersects Agency: TEAM LEWIS |
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Pan Pacific Hotels Group Campaign: PPHG #YoursToDiscover Agency: Bread Butter Bacon |
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Prime Minister’s Office Strategy Group Brand: Made For Families Campaign: More Than Enough Agency: McCann Worldgroup Singapore |
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Singapore Civil Defence Force Campaign: What’s Your Emergency? Agencies: Starcom Singapore, Publicis Media Content Innovation, Hepmil Singapore |
20. Excellence in Integrated Marketing
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Etiqa Insurance Singapore Campaign: Etiqa “With You for the Ride” Agency: ADA |
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Hong Kong Tourism Board Campaign: “Hello Hong Kong” in Singapore |
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HSBC Bank (Singapore) Brand: HSBC TravelOne Credit Card Campaign: HSBC TravelOne – Unlock A World Of Travel Freedom Agencies: Omnicom Media Group Singapore, VML |
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HSBC Bank (Singapore) Campaign: HSBC Future Wealth Campaign Agencies: VML Singapore, OMG Singapore |
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Mandai Wildlife Group Brand: Bird Paradise Campaign: Take Off to Paradise |
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Marina Bay Sands Campaign: ArtScience Museum: Sensory Odyssey Exhibition Agency: Assembly |
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Ministry of Social and Family Development, Public Service Division, Ministry of Health, Agency for Integrated Care (AIC) Campaign: Pre-Planning Campaign Agency: Starcom Singapore |
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National Arts Council Brand: Catch Campaign: Just Catch Agency: DSTNCT |
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Pfizer Singapore Campaign: Project Vax: Protect What Matters Agencies: Muse & Motif, Yell International: |
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Singapore Airlines Campaign: Enabling World-Class Experiences in Every Journey Agencies: PHD Singapore, TBWA |
21. Excellence in Interactive Marketing / AR & VR
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Accor Hotels Campaign: Accor’s 100 Bites Campaign “Savoring Singapore in 100 Bites: Accor’s Augmented Reality Mastery, Metaverse, and Unrivalled Success!” Agencies: dentsu, iProspect Singapore |
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CapitaLand Investment (CLI) Campaign: CapitaVerse Agencies: BRCKTS, Bandwagon Labs |
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Central Provident Fund Board Campaign: ‘Catching Insomnia’ Digital Escape Game Agency: Games Bond SG |
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Geneco Campaign: #VoyageToProsperity |
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HSBC Bank (Singapore) Campaign: AdventureVerse Agencies: Ogilvy Singapore, Omnicom Media Group |
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Ministry of Digital Development and Information of Singapore, Singapore Food Agency Brand: gov.sg Campaign: SG Farm Tycoon Agency: Starcom Singapore |
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Warner Bros. Discovery Campaign: WB100 Celebrating Every Story Agencies: Hustle and Bustle, Garamantis |
22. Excellence in Launch Marketing
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AIA Singapore Campaign: AIA Ultimate Critical Cover (AIA UCC) Agency: W/E + Partners |
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Fairmont Singapore, Swissôtel The Stamford Campaign: The ART of Afternoon Teas Agency: The Marriott Collective |
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Lenovo Brand: Lenovo ThinkStation Campaign: Think anything. Make everything. Agency: Dentsu B2B |
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Mandai Wildlife Group Brand: Bird Paradise Campaign: Take Off to Paradise |
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McDonald’s Singapore Brand: McDonald’s Campaign: The McGriddles® Breakfast Drop Agencies: Leo Burnett Singapore, OMD Singapore |
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National Arts Council Brand: Catch Campaign: Just Catch Agency: DSTNCT |
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Pizza Hut Campaign: Pizza Hut Melts Launch – It’s Melts Time Agency: TEAM LEWIS |
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PUMA Southeast Asia Campaign: Stadio Palermo Agency: GOVT Singapore |
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Sentosa Development Corporation Campaign: Sentosa Sensoryscape Launch Campaign Agencies: GOVT Singapore, WE Communications |
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Singtel Campaign: Hello Possibilities with Singtel Agencies: OMD, Leo Burnett |
23. Excellence in Location-Based Marketing
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McDonald’s Singapore Brand: McDonald’s Campaign: With Love, McDSG Agencies: Leo Burnett Singapore, OMD Singapore, Paprika Global |
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Office of Global Education and Mobility, Nanyang Technological University Campaign: Hidden Gems To Global Gamechangers Agency: Qi Integrated Solutions |
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The Furniture Mall Campaign: Year-End Festive Promotion Campaign Agency: X10 Media |
24. Excellence in Loyalty Marketing
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CapitaLand Investment (CLI) Campaign: Raffles Prestige by CapitaStar |
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Citibank Singapore Brand: Citi Credit Cards Campaign: Citi Cards Privileges Program Campaign Agencies: Spark Foundry, MullenLowe Singapore, 360 Communications, Publicis Media Content & Innovation |
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McDonald’s Singapore Brand: McDonald’s Campaign: Grimace Digital Collectibles Agency: Bandwagon Labs |
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MPACT Property Management Brand: VivoCity Campaign: Train To Become The Next Dragon Warrior At Vivocity Agency: Visual Studio (Singapore) |
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Pan Pacific Hotels Group Campaign: 1st Party Data (1PD) Audience Segmentation & Personalisation Agency: Digitas Singapore |
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Shell International Petroleum Brand: Shell Helix Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
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Swarovski Campaign: Swarovski Club Loyalty Programme |
25. Excellence in Marketing Innovation
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Accor Hotels Campaign: Accor’s 100 Bites Campaign “Savoring Singapore in 100 Bites: Accor’s Audience-First Mastery, AR Innovations, and Unrivalled Success!” Agencies: dentsu, iProspect Singapore |
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GXS Bank Campaign: When Unconventional Wins Agency: OMD Singapore |
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Hong Leong Finance Campaign: Innovative Referral Rewards: Redefined for our Legacy Clientele |
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HSBC Bank (Singapore) Campaign: HSBC Mind Athletes Campaign Agency: VML Singapore |
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HSBC Bank (Singapore) Campaign: AdventureVerse Agencies: Ogilvy Singapore, Omnicom Media Group |
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HSBC Bank (Singapore) Campaign: HSBC Future Wealth Campaign Agencies: VML Singapore, OMG Singapore |
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McDonald’s Singapore Brand: McDonald’s Campaign: Grimace Digital Collectibles Agency: Bandwagon Labs |
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Mediacorp Campaign: Let’s Celebrate 2024 |
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Ministry of Digital Development and Information of Singapore, Singapore Food Agency Campaign: SG Farm Tycoon Agencies: Starcom Singapore, Publicis Play |
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Singapore Airlines Campaign: Enabling World-Class Experiences in Every Journey Agencies: PHD Singapore, TBWA |
26. Excellence in Marketing to a Specific Audience
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Central Provident Fund Board Campaign: Are you ready to be a Small Wins CEO? Agency: Wild Advertising & Marketing |
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HSBC Bank (Singapore) Campaign: AdventureVerse Agencies: Ogilvy Singapore, Omnicom Media Group |
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McDonald’s Singapore Brand: McDonald’s Campaign: My Happy Little Wins Agencies: Leo Burnett Singapore, Paprika Global |
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National Environment Agency Campaign: K-dramatizing Public Hygiene in Singapore Agencies: Starcom Singapore, Viu |
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Pizza Hut Campaign: Pizza Hut Melts Launch – It’s Melts Time Agency: TEAM LEWIS |
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Samsung Electronics Singapore Campaign: Samsung Galaxy Z Flip5 | Fold 5 Launch Agency: Starcom Singapore |
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Singapore Civil Defence Force Campaign: What’s Your Emergency? Agencies: Starcom Singapore, Publicis Media Content Innovation, Hepmil Singapore |
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Singlife Campaign: Ma Goes To The Army |
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Singtel Brand: Singtel Prepaid Campaign: Singtel tourist SIM campaign Agency: Hogarth Worldwide |
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United Overseas Bank (UOB) Campaign: UOB #YouDoYou Campaign Agency: Wild Advertising & Marketing |
27. Excellence in Marketing Transformation
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FairPrice Group Brand: Kopitiam Investment Campaign: Kopitiam Goes Digital |
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Hilton International Asia Pacific Campaign: Expert-Led Guidance to Brand Positioning & Marketing for Hilton in APACx Region Agency: LABBRAND |
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HP Campaign: Redefining Media: Building, Growing, and Transforming HP’s Media Model |
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HSBC Bank (Singapore) Campaign: HSBC – Grow Your Wealth Agencies: Omnicom Media Group Singapore, TBWA\, DRUM, Warner Music |
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Pan Pacific Hotels Group Campaign: Enrich, Elevate and Enhance; An Audience-Focused Transformation Strategy and Approach Agency: Mezzo Labs |
28. Excellence in Media Strategy
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Accor Hotels Campaign: Asia ALL Ways On My Mind Agencies: dentsu, iProspect Singapore |
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Citibank Singapore Brand: Citi Credit Cards Campaign: You’re Always Ahead With Citi Credit Cards Agencies: Spark Foundry, Performics India, MullenLowe Singapore |
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FairPrice Group Campaign: A Winning Festive Season with FairPrice Agencies: UM Singapore, Homeground United |
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McDonald’s Singapore Brand: Hanbaobao Campaign: The Call of Crispy Agencies: OMD Singapore, Leo Burnett Singapore |
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Health Promotion Board Campaign: Don’t Invite Toxicity into Your Life Agencies: Starcom Singapore, Publicis Singapore |
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Health Promotion Board Campaign: Trust No Tongue Agencies: Starcom Singapore, Publicis Singapore |
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HSBC Bank (Singapore) Brand: HSBC TravelOne Credit Card Campaign: HSBC TravelOne – Unlock A World of Travel Freedom Agencies: Omnicom Media Group Singapore, VML |
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Ministry of Digital Development and Information of Singapore Campaign: Forward Singapore Agency: Starcom Singapore |
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Singapore Civil Defence Force Campaign: What’s Your Emergency? Agencies: Starcom Singapore, Publicis Media Content Innovation, Hepmil Singapore |
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Singlife Campaign: The Dream |
29. Excellence in Mobile Marketing
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HSBC Bank (Singapore) Campaign: Power of Play Agencies: Ogilvy Singapore, Omnicom Media Group Singapore |
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IMI Lifestyle Products Brand: Goodsalt Campaign: Healthier Food Trail Agency: Aires Adventure |
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McDonald’s Singapore Brand: McDonald’s Campaign: The Great Catch Agencies: Leo Burnett Singapore, OMD Singapore |
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McDonald’s Singapore Brand: McDonald’s Campaign: Grimace Digital Collectibles Agency: Bandwagon Labs |
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NormaFresh Campaign: NormaFresh Pacific Oysters Agency: TMRW |
30. Excellence in Multilingual Marketing
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DBS Bank Brand: POSB & DBS Foundation Campaign: Your Neighbourhood Getai Agency: Serious Media |
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IMI Lifestyle Products Brand: Goodsalt Campaign: Healthier Food Trail Agencies: Aires Adventure, Skale |
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Singapore Airlines Campaign: Enabling World-Class Experiences in Every Journey Agencies: PHD Singapore, TBWA |
31. Excellence in Omnichannel
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CapitaLand Investment (CLI) Campaign: CapitaVerse Agencies: BRCKTS, Bandwagon Labs |
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Citibank Singapore Campaign: Wealth. Done Well with Citi. Agencies: Nine:TwentyEight, Spark Foundry, Concept Alliance Asia |
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CPF Board Campaign: Future Prompts Agency: McCann Worldgroup Singapore |
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Etiqa Insurance Singapore Campaign: Etiqa “With You for the Ride” Agency: ADA |
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HSBC Bank (Singapore) Campaign: HSBC – Grow Your Wealth Agencies: Omnicom Media Group Singapore, TBWA\, DRUM, Warner Music |
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HSBC Bank (Singapore) Campaign: Power of Play Agencies: Ogilvy Singapore, Omnicom Media Group Singapore |
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HSBC Life Singapore Campaign: Make Life Move with You Agencies: Omnicom Media Group Singapore, Design Bridge and Partners |
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McDonald’s Singapore Brand: McDonald’s Campaign: The Great Catch Agencies: Leo Burnett Singapore, OMD Singapore |
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Pan Pacific Hotels Group Campaign: Enrich, Elevate and Enhance; An Audience-Focused Transformation Strategy and Approach Agency: Mezzo Labs |
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Singapore Airlines Campaign: Enabling World-Class Experiences in Every Journey Agencies: PHD Singapore, TBWA |
32. Excellence in Out-of-Home Advertising
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AIA Singapore Campaign: AIA Ultimate Critical Cover (AIA UCC) Agency: W/E + Partners |
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DBS Bank Campaign: Leave it to DBS digibank Agencies: TSLA, Performics |
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Etiqa Insurance Singapore Campaign: Etiqa “With You for the Ride” Agency: ADA |
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Health Promotion Board Campaign: Trust No Tongue Agencies: Publicis Singapore, Starcom Singapore |
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HSBC Bank (Singapore) Campaign: HSBC TravelOne Credit Card Launch Agencies: VML Singapore, OMG Singapore, Hogarth, Edelman, Patroids, Rebel & Soul, Ogilvy |
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HSBC Life Singapore: Campaign: Make Life Move with You Agencies: Omnicom Media Group Singapore, Design Bridge and Partners |
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L’Oréal Brand: YSL Beauty Campaign: YSL Libre Absolu Platine Launch Agency: Zenith Singapore |
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McDonald’s Singapore Brand: McDonald’s Campaign: With Love, McDSG Agencies: Leo Burnett Singapore, OMD Singapore, Paprika Global |
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minden.ai Brand: yuu Rewards Club Campaign: yuu’s 1st Birthday Agency: Tribal Worldwide |
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PUMA Southeast Asia Campaign: Stadio Palermo Agency: GOVT Singapore |
33. Excellence in Performance Marketing
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Accor Hotels Campaign: Asia ALL Ways On My Mind Agencies: dentsu, iProspect Singapore |
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Citibank Singapore Brand: Citigold Campaign: True Worth Breaking new ground: Redefining Wealth Agencies: Spark Foundry Singapore, Performics India, 360 Communications |
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HSBC Bank (Singapore) Brand: HSBC TravelOne Credit Card Campaign: HSBC TravelOne – Unlock A World of Travel Freedom Agencies: Omnicom Media Group Singapore, VML |
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HSBC Bank (Singapore) Campaign: HSBC – Grow Your Wealth Agencies: Omnicom Media Group Singapore, TBWA\, DRUM, Warner Music |
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Lenovo Campaign: Big Sales Day Campaign Agency: Assembly |
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NTUC LearningHub Campaign: Generation Ready Agency: Bread Butter Bacon |
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Pan Pacific Hotels Group Campaign: Everything Everywhere Not at Once – A Full-Funnel Approach to Performance Marketing Agency: eMarketingEye |
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Samsung Electronics Singapore Campaign: Samsung Galaxy Flip 5 | Fold 5: Unfolding a New Era with the Galaxy Z 5 Series Agency: Starcom Singapore |
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Singapore Airlines Campaign: It’s Time to Fly with Singapore Airlines. Agency: PHD Singapore |
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Singtel Brand: GOMO Campaign: GOMO Agency: OMD |
34. Excellence in Personalisation Marketing
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Immigration & Checkpoint Authority (ICA) Campaign: ICA Recruitment Campaign Agency: TSL Media Group |
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Owndays Campaign: Redefining the value of email marketing: Re-Engage with Owndays Agency: ADA |
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Pan Pacific Hotels Group Campaign: Enrich, Elevate and Enhance; An Audience-Focused Transformation Strategy and Approach Agency: Mezzo Labs |
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Singapore Tourism Board Campaign: Singapore Tourism Board – Tours Marketing Campaign Agencies: Publicis Media – Precision, Shophouse@Publicis (Zenith Singapore, BBH, Digitas Singapore) |
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Singtel Campaign: ReadyRoam with Singtel Agency: OMD |
35. Excellence in Programmatic Marketing
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Accor Hotels Campaign: Asia ALL Ways On My Mind Agencies: dentsu, iProspect Singapore |
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Citibank Singapore Campaign: Life and Money Agencies: Publicis Media – Precision, Spark Foundry, Yahoo |
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CPF Board Campaign: Future Prompts Agency: McCann Worldgroup Singapore |
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Haleon Singapore Brand: Panadol Campaign: Dodging Dengue with Data Agency: Publicis Media |
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Haleon Singapore Brand: Sensodyne Campaign: Smart Data for Sensitive Teeth Agency: Publicis Media |
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Singapore Airlines Campaign: Singapore Airlines boosts reach and revenue with cookieless media strategy Agencies: PHD Singapore, Quantcast |
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Singtel Campaign: ReadyRoam with Singtel Agency: OMD |
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Standard Chartered Bank Singapore Brand: Standard Chartered Campaign: Singapore Credit Cards acquisition campaign | MiQ Guaranteed Outcomes Agencies: dentsu Singapore, MiQ digital |
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The Trade Desk Campaign: Unbreak The Internet Branding Campaign Agency: Assembly |
36. Excellence in Public Sector / Non-Profit Marketing
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Agency for Integrated Care (AIC) Campaign: We See You Care Agency: The Secret Little Agency |
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Agency for Integrated Care (AIC) Campaign: You Already Care Agency: The Secret Little Agency |
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Central Provident Fund Board Campaign: Are you ready to be a Small Wins CEO? Agency: Wild Advertising & Marketing |
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Central Provident Fund Board Campaign: ‘Catching Insomnia’ Digital Escape Game Agency: Games Bond SG |
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CPF Board Campaign: Future Prompts Agency: McCann Worldgroup Singapore |
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Health Promotion Board Campaign: Trust No Tongue Agencies: Publicis Singapore, Starcom Singapore |
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Institute of Technical Education Campaign: Get WSDip/Deep with ITE Agencies: Thinc, Starcom Singapore |
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Ministry of Manpower Campaign: “FWA!” – Bringing Flexible Work Arrangements to life Agency: SPH Content Lab |
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National Environment Agency Campaign: Hot Girl Summer – SG Edition Agencies: Starcom Singapore, SGAG |
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The National Kidney Foundation Campaign: Kidney Tsunami |
37. Excellence in Relationship Marketing
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Geneco Campaign: My Secret Garden |
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Geneco Campaign: The Magic of Hope |
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Geneco Campaign: #VoyageToProsperity |
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Mashwire Campaign: Mashwire 10th Anniversary Celebration Campaign |
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McDonald’s Singapore Brand: McDonald’s Campaign: Grimace Digital Collectibles Agency: Bandwagon Labs |
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META Campaign: META Conversations Agency: Untitled Project |
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Pan Pacific Hotels Group Campaign: Data-Driven Personalisation: Revitalising Loyalty for Pan Pacific Hotels Group Agency: Digitas Singapore |
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Shell International Petroleum Brand: Shell Helix Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
38. Excellence in Retail / Shopper Marketing
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CapitaLand Investment (CLI) Campaign: CapitaLand’s Largest Disney-themed Festive Celebration And Year-Long Activations Agency: POPPER Asia |
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Haleon Singapore Brand: Sensodyne Campaign: Smart Data for Sensitive Teeth Agency: Publicis Media |
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IMI Lifestyle Products Brand: Goodsalt Campaign: Healthier Food Trail Agencies: Aires Adventure, Skale |
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Jewel Changi Airport Campaign: Discovering the Best of Singapore Brands |
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Lam Soon Singapore Brand bio-home Campaign: bio-home Laundry Sheet Detergent Agency: Brandcore |
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L’Oréal Brand: YSL Beauty Campaign: YSL Libre Absolu Platine Launch Agency: Zenith Singapore |
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McDonald’s Singapore Brand: McDonald’s Campaign: The Great Catch Agencies: Leo Burnett Singapore, OMD Singapore |
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Nike Singapore and GMG Brand: Nike Campaign: NewJeans Live at Nike Orchard Road Agency: The Co-organization |
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PUMA Southeast Asia Campaign: Stadio Palermo Agency: GOVT Singapore |
39. Excellence in Search Marketing
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Citibank Singapore Brand: Citigold Campaign: True Worth Breaking new ground: Redefining Wealth Agencies: Spark Foundry Singapore, Performics India, 360 Communications |
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DBS Bank Campaign: Success for Sustainability: SEO Journey on Digital Leadership for DBS Corporate Banking Agency: GrowthOps Asia |
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Dulwich College (Singapore) Campaign: Beyond the Brand: Elevating Reach in a Crowded Market Agency: The Egg |
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Etiqa Insurance Brand: Tiq by Etiqa Campaign: Ticking Free Travel Insurance with Tiq Agency: ADA |
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Ink By Finch Campaign: Ink By Finch SEO Agency: Miron Digital |
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Marina Bay Sands Campaign: Search-Driven Storyteller: Captivating Audiences with SEO Content Agency: RED² Digital |
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NTUC LearningHub Campaign: Generation Ready Agency: Bread Butter Bacon |
40. Excellence in Social Media Marketing
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DBS Bank Campaign: Digital Trust Campaign Agency: GRVTY Media |
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HSBC Life Singapore Campaign: Make Life Move with You Agencies: Omnicom Media Group Singapore, Design Bridge and Partners |
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Mandai Wildlife Group Campaign: The Great Flight |
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McDonald’s Singapore Brand: McDonald’s Campaign: Samurai & Ninja Agencies: Leo Burnett Singapore, OMD Singapore, Paprika Global |
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McDonald’s Singapore Brand: McDonald’s Campaign: What the Hack! Agency: Leo Burnett Singapore |
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Nespresso Singapore Campaign: Vertuo Pop Up Agencies: Leo Burnett Singapore, Gusto Collective, Neo Media World |
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Prime Minister’s Office Strategy Group Brand: Made For Families Campaign: More Than Enough Agency: McCann Worldgroup Singapore |
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Samsung Electronics Singapore Campaign: Samsung Galaxy Z Flip5 | Fold 5 Launch Agencies: Starcom Singapore, Cheil, IN.FOM, Digitas |
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Scoot Campaign: Singapore Superfans Agencies: VML Singapore, PHD Singapore |
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United Overseas Bank (UOB) Campaign: UOB #YouDoYou Campaign Agency: Wild Advertising & Marketing |
41. Excellence in Sponsorship Activation
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McDonald’s Singapore Brand: Hanbaobao Campaign: Winning Moments with Mobile Legends Agencies: OMD Singapore, Zenway Productions |
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HSBC Bank (Singapore) Campaign: HSBC Women’s World Championship – 5D Orchid Holographic Installation Agency: Hogarth Worldwide |
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Lam Soon Singapore Brand: Naturel Campaign: Heart To Resist Agencies: Aires Adventure, Wunderfauks |
42. Excellence in TV / Video Advertising
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Carousell Campaign: Carousell Certified Mobile Agency: Bread Butter Bacon |
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FairPrice Group Campaign: More Reasons to Celebrate Agency: Homeground United |
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Health Promotion Board Campaign: Trust No Tongue Agencies: Publicis Singapore, Starcom Singapore |
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HSBC Bank (Singapore) Campaign: HSBC Future Wealth Campaign Agencies: VML Singapore, OMG Singapore |
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Julie’s Manufacturing Brand: Julie’s Biscuits Campaign: A Raya A.I.dilfitri Ad Agency: GOVT Singapore |
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Ministry of Digital Development and Information of Singapore Brand: gov.sg Campaign: Chinese New Year – Extended Love Agency: MullenLowe Singapore |
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National Environment Agency Campaign: K-dramatizing Public Hygiene in Singapore Agencies: Starcom Singapore, Viu |
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PAP Community Foundation Brand: PCF Sparkletots Campaign: Inspiring Children, Bringing Dreams to Life |
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Singtel Campaign: Hello Possibilities with Singtel Agencies: OMD, Leo Burnett |
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United Overseas Bank (UOB) Campaign: UOB Cards – For All You Love |
43. Excellence in Urban Guerrilla Marketing
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CapitaLand Investment (CLI) Brand: CQ @ Clarke Quay Campaign: CapitaLand CQ @ Clarke Quay Official Launch Agency: POPPER Asia |
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FairPrice Group Campaign: More Reasons to Celebrate Agency: Homeground United |
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GXS Bank Campaign: When Unconventional Wins Agency: OMD Singapore |
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Mandai Wildlife Group Brand: Bird Paradise Campaign: Take Off to Paradise |
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Scoot Campaign: #ScootHomeChallenge Agency: TSL Media Group |
44. Excellence in Viral Marketing
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Citibank Singapore Brand: Citi Mastercard Campaign: Singapore Mega Malls Spend Campaign Agencies: 360 communications and The Smart Local |
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Lion Corporation (Singapore) Campaign: Brew for a Dazzling Smile with Nonio Agency: The M Makers |
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McDonald’s Singapore Brand: McDonald’s Campaign: Grimace Digital Collectibles Agency: Bandwagon Labs |
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National Arts Council Brand: Catch Campaign: Just Catch Agency: DSTNCT |
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Singtel Campaign: WiFi or WiFey, Broadband or your man Agencies: Hogarth Worldwide, OMD, SPH Media |
45. Marketing Leader of the Year
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AIA Singapore Individual: Allison Chew |
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LivinWall (Gush) Individual: Lester Leong |
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Millennium Hotels and Resorts Individual: Carolyn Wishnowski |
46. Marketing Team of the Year
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AIA Singapore |
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Certis |
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City Energy |
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Millennium Hotels and Resorts |
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Oversea-Chinese Banking Corporation (OCBC) |