2022 Finalists

1. Excellence in Advertising
Citi Singapore
Brand: Citigold Singapore
Campaign: There’s More To Wealth – Hidden Riches Campaign
Agency: MullenLowe Singapore
HSBC Singapore
Brand: HSBC
Campaign: The Enhanced HSBC Everyday Global Account
Agencies: Wunderman Thompson Singapore, PHD Singapore
McDonald’s Singapore
Campaign: The ‘Spicy Debate’
Agency: OMD Singapore
Performance Motors
Brand: BMW Singapore
Campaign: BMW Autoverse
Agency: TMRW
Rémy Cointreau International
Brand: Rémy Martin
Campaign: Team Up For Excellence
Agencies: 402 Marketing Collective, Territory Films
Samsung Singapore
Brand: Samsung
Campaign: #BespokeDesignedByYou
Agency: TMRW
Viu Singapore
Campaign: Viu To Win
Agency: Tribal Worldwide
Viu Singapore
Campaign: Again My Life (Back in Time)
Agency: Bread Butter Bacon
Workplace Safety & Health Council
Campaign: Step Up Workplace Safety & Health
Agency: Off The Beaten Track
2. Excellence in B2B Marketing
Advanced Micro Devices
Brand: AMD EPYC™
Campaign: An EPYC™ Conversation
Agency: The Media Shop
CrimsonLogic
Brand: Global eTrade Services
Campaign: Customs Compliance Solutions Marketing Campaign
HSBC Singapore
Brand: Commercial Banking Singapore
Campaign: Passport to Singapore
Agency: MullenLowe Singapore
Ingredion Singapore
Campaign: Pursuit of health
Agency: TRIAD
Logitech Singapore
Campaign: Design Your Next Virtual Office
NCS
Campaign: NCS rebrand: make extraordinary happen
Agencies: Dentsu & WE Communications
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
Singtel
Campaign: Singtel 5G SA: Making The Future A Reality
Agencies: Hogarth Worldwide, OMD, Amobee
The Front Row
Campaign: The Front Row 2021
Agency: AP Media
Twitter Asia Pacific
Brand: Twitter
Campaign: Twitter Leading Chinese Brands 2021
Agency: Mills Creative
3. Excellence in Brand Awareness
Beam Suntory Asia
Brand: Roku Gin
Campaign: Roku Spring Experience 2022
Carousell
Campaign: Carousell Save the Earth, Choose Secondhand
Agency: Bread Butter Bacon
Central Provident Fund Board
Campaign: Every Purpose Needs a Plan
Agency: McCann Worldgroup Singapore
giga
Campaign: onboard with giga!
Agency: PROTOCOL
Orchard Turn Retail Investment
Brand: ION Orchard
Campaign: Rekindling the joys of shopping to elevate brand awareness
Agency: TEAM LEWIS
PARKROYAL COLLECTION Marina Bay, Singapore
Campaign: Green Innovations & Initiatives at PARKROYAL COLLECTION Marina Bay, Singapore
Samsung Singapore
Brand: Samsung
Campaign: #BespokeDesignedByYou
Agency: TMRW
Singtel
Campaign: Power Up with Singtel 5G
Agencies: Hogarth Worldwide, OMD, Amobee
Viu Singapore
Campaign: Again My Life (Back in Time)
Agency: Bread Butter Bacon
Viu Singapore
Campaign: Viu To Win
Agency: Tribal Worldwide
4. Excellence in Brand Strategy
Carousell
Campaign: Carousell Save the Earth, Choose Secondhand
Agency: Bread Butter Bacon
Central Provident Fund Board
Campaign: Every Purpose Needs a Plan
Agency: McCann Worldgroup Singapore
foodpanda Singapore
Campaign: Brand Ambassador Launch – Pau-Pau
Health Promotion Board
Campaign: National Steps Challenge™
Agency: Publicis Singapore
National University of Singapore
Brand: School of Continuing and Lifelong Education
Campaign: Level Up to 100
Agency: Construct Digital
Schroder Investment (Singapore)
Brand: Schroders
Campaign: Beyond Profit
Agency: antics@play
Senoko Energy
Campaign: #takecharge with Senoko Energy
Agency: ABrandADay
Unilever
Brand: Closeup
Campaign: Closeup City Hall of Love
Agency: MullenLowe Singapore
Viu Singapore
Campaign: Again My Life (Back in Time)
Agency: Bread Butter Bacon
Viu Singapore
Campaign: Viu To Win
Agency: Tribal Worldwide
5. Excellence in Communications / Public Relations
Carousell
Campaign: Carousell Save the Earth, Choose Secondhand
Agency: Bread Butter Bacon
Chivas Regal
Campaign: Chivas presents: I Rise, We Rise
Agency: Access Communications
FairPrice Group
Campaign: Getting the good word out: Amplifying FairPrice Group’s commitment to building a sustainable future
Agency: TEAM LEWIS
Geneco
Campaign: #GoGreenYourWay with Power Eco Add-on
Millennium Hotels and Resorts
Brand: M Social
Campaign: M Social Decentraland
Agency: MullenLowe Singapore
Mount Faber Leisure Group
Brand: SkyHelix Sentosa
Campaign: Launch of SkyHelix Sentosa
Agency: Upcycle Communications
National Volunteer & Philanthropy Centre (NVPC)
Campaign: President’s Volunteerism & Philanthropy Awards (PVPA)
Agency: Ruder Finn Asia
Oceanus Media Global
Campaign: Oceanus Media Global Studio Launch 2022
Agency: Resolute Communications
Singtel
Campaign: Singtel 5G SA: Making The Future A Reality
Agencies: Hogarth Worldwide, OMD, Amobee
Singtel
Campaign: Empower Every Generation
6. Excellence in Consumer Insights / Market Research
AIA Singapore
Campaign: Scared what Scared
Agency: Ogilvy Singapore
FWD Singapore
Campaign: Research and Insights on Existing Customers to drive Term Life insurance sales
PARKROYAL COLLECTION Marina Bay, Singapore
Campaign: The Impact of Green Innovations on Brand Image for Hotels
Schroder Investment (Singapore)Brand: Schroders
Campaign: Beyond Profit
Agency: antics@play
Viu Singapore
Campaign: Streaming Made Sensational
Agency: Tribal Worldwide
Viu Singapore
Campaign: Viu To Win
Agency: Tribal Worldwide
7. Excellence in Content Marketing
AIA Singapore
Campaign: Scared what Scared
Agency: Ogilvy Singapore
Central Provident Fund Board
Campaign: #YouGrillWeSpill: Honest Talks with CPF
Agency: Wild Advertising & Marketing
Citi Singapore
Brand: Citigold Singapore
Campaign: There’s More To Wealth – Hidden Riches Campaign
Agency: MullenLowe Singapore
FairPrice Group
Brand: NTUC FairPrice
Campaign: Everywhere Also See Food
Financial Times
Campaign: Financial Times – Singapore Tourism Board GMPW3 Partnership
Agencies: Zenith Media, Publicis Groupe
Lenovo Legion Asia-Pacific
Brand: Lenovo  / Intel Asia-Pacific
Campaign: Lenovo Legion – The Power Is In Your Hands Creators Campaign
Agency: LLAB (LiquidLab Communications)
Sentosa Development Corporation
Brand: Sentosa
Campaign: Discovering Sustainable Sentosa
Singapore Civil Defence Force (SCDF)
Campaign: WHAT’S THE EMERGENCY?!
Agencies: GOV@Publicis, Publicis Content, SGAG
Singtel
Campaign: Power Up with Singtel 5G
Agencies: Hogarth Worldwide, OMD, Amobee
Viu Singapore
Campaign: Again My Life (Back in Time)
Agency: Bread Butter Bacon
8. Excellence in Corporate Social Responsibility
AIA Singapore
Campaign: Green Pledge + Better Lives Fund
Agency: Ogilvy Singapore
Geneco
Campaign: #ChangeBringsProsperity
HSBC Singapore
Brand: HSBC
Campaign: HSBC Women’s World Championship (WWC) Campaign
Agency: Ogilvy Singapore
Microsoft
Campaign: Code; Without Barriers
Agency: McCANN Worldgroup Singapore
Orchard Turn Developments
Brand: Love Our World
Campaign: ION Orchard
Agency: Weber Shandwick
People’s Association
Campaign: CDC Vouchers Scheme
Agency: Splash Productions
StarHub
Campaign: StarHub National Small Business Day
Agency: TSLA Industries
Unilever
Brand: Closeup
Campaign: Closeup City Hall of Love
Agency: MullenLowe Singapore
UOB
Campaign: UOB Gift for Good Project
Yahoo
Campaign: #YahooEarthDay: Declutter with Yahoo
Agencies : Blue Totem Communications, Papier Blanc, One9Ninety
9. Excellence in COVID-19 Related Campaign
Ministry of Culture, Community and Youth (MCCY)
Brand: SGTogether
Campaign: Downstairs Fest
Agency: MullenLowe Singapore
MOE
Brand: MOE
Campaign: Student Vaccination Drive
National Gallery Singapore
Brand: The People’s Gallery
Campaign: The People’s Gallery
Agency: MullenLowe Singapore
Singtel
Campaign: Keep every moment going with hi!App
Agency: Hogarth Worldwide
Singtel
Campaign: Leading Through Uncertainty
Viu Singapore
Campaign: Streaming Made Sensational
Agency: Tribal Worldwide
10. Excellence in Customer Engagement
AIA Singapore
Brand: AIA Vitality
Campaign: Live With Vitality
Agency: W/E + Partners
DBS Bank
Campaign: POSB Hunt Your Zodiac (HYZ) 2022
DBS Bank
Campaign: DBS Bingo – Singapore’s First National Financial Planning Challenge
Agencies: The Secret Little Agency, Performics
FairPrice Group
Brand: NTUC FairPrice
Campaign: Everywhere Also See Food
Google
Brand: Google for Education
Campaign: School in a new light
Agencies: Ogilvy Singapore, Hogarth Worldwide, The Smalls
HSBC Singapore
Brand: HSBC
Campaign: Hex +
Agency: Pico Art International
Kopitiam Investment
Campaign: Mr Men & Little Miss Goes Local with Kopitiam / Foodfare & Lau Pa Sat
StarHub
Campaign: StarHub Rewards – Hello rewards in a snap
Unilever Singapore
Brand: Magnum
Campaign: The Magnum Pleasure Auction
Agencies: Jack Morton Worldwide, Golin Singapore, Sqkii, Mindshare, Tiffany Lovage
Viu Singapore
Campaign: Again My Life (Back in Time)
Agency: Bread Butter Bacon
11. Excellence in Data-Driven Marketing
Doctor Anywhere
Campaign: Doctor Everywhere, Consult Anywhere
Agency: ADK Connect Singapore
FWD Singapore
Campaign: Innovative Customer Segmenting to drive Term Life insurance sales
IHH Group Healthcare
Brand: Mount Elizabeth Hospitals
Campaign: Audience first initiative with Data, A.I. and Creative
Agencies: Adzymic, Wavemaker, Xaxis
Income Insurance
Campaign: Delivering Unified Customer Experiences with Data
Agency: Merkle
Mandai Wildlife Group
Campaign: Digi-Dash
Marina Bay Sands
Campaign: Improving Marketing Efficiency During COVID-19 Through Data Modelling
Agency: Assembly
Pan Pacific Hotels Group
Campaign: Accelerate Programme – Using Data to Sprint out of the Pandemic
Agency: Mezzo Labs
Singtel
Brand: GOMO
Campaign: Singtel GOMO
Agencies: OMD, Amobee
The Kettle Gourmet
Campaign: Selling Popcorn B2B
Agency: Digital Influence Lab
Viu Singapore
Campaign: Streaming Made Sensational
Agency: Wavemaker Singapore
12. Excellence in Digital Marketing
CapitaLand Investment
Campaign: CapitaVerse
Agency: BRCKTS
Central Provident Fund Board
Campaign: Every Purpose Needs a Plan
Agency: McCann Worldgroup Singapore
HSBC Singapore
Brand: HSBC
Campaign: HSBC Festive Mega Start Campaign
Agencies: Wunderman Thompson Singapore, PHD Singapore, Ogilvy Singapore
Lenovo Legion Asia-Pacific
Brand: Lenovo  / Intel Asia-Pacific
Campaign: Lenovo Legion / Intel – The Power Is In Your Hands Creators Campaign
Agency: LLAB (LiquidLab Communications)
NTU CoHASS
Campaign: NTU CoHASS Recruitment Campaign
Agency: Digital Studio by APRW
Pan Pacific Hotels Group
Campaign: Inspiring Travel Beyond the Global Pandemic
Agency: eMarketingEye
PAP Community Foundation
Brand: PCF Sparkletots
Campaign: PCF Sparkletots 2022 Open House Campaign
Agency: Addpetizer
Schroder Investment (Singapore)
Brand: Schroders
Campaign: Beyond Profit
Agency: antics@play
UOB
Brand: UOB Cards
Campaign: UOB Cards Year-End Campaign 2021
Agency: GERMS Digital
Viu Singapore
Campaign: Viu To Win
Agency: Wavemaker Singapore
13. Excellence in eCommerce Marketing
ASUS
Campaign: The ASUS Digital Marketplace
Agency: SmartOSC Corporation
Motherswork
Brand: A Mother’s Work Made Effortless
Agency: OOm
Philips Domestic Appliances
Campaign: Regional Ecommerce Campaign
Agencies: Carat, Dentsu International
Sasha’s Fine Foods
Campaign: Win-back strategy
Viu Singapore
Campaign: Streaming Made Sensational
Agency: Tribal Worldwide
Viu Singapore
Campaign: Again My Life (Back in Time)
Agency: Bread Butter Bacon
14. Excellence in Esports Marketing
Advanced Micro Devices
Brand: AMD
Campaign: AMD Gaming 2021 – Where Gaming Begins
Agency: Eliphant
Lenovo Legion Asia-Pacific
Brand: Lenovo  / Intel Asia-Pacific
Campaign: Lenovo Legion / Intel – The Power Is In Your Hands Creators Campaign
Agency: LLAB (LiquidLab Communications)
Sony Interactive Entertainment Singapore
Brand: PlayStation
Campaign: Gran Turismo 7 Launch Campaign
Agency: DDB Hong Kong
15. Excellence in Event Marketing
Asia Pacific Breweries (Singapore)
Brand: Edelweiss
Campaign: Edelweiss Trade Launch
Agency: POPPER ASIA (Singapore)
CapitaLand Investment
Campaign: CapitaVerse
Agency: BRCKTS
Chivas Regal
Campaign: Chivas presents: I Rise, We Rise
Agency: Access Communications
CPF Food and Beverage Company
Brand: CP Bologna Spicy
Campaign: CP Bologna METAWORTH
Agency: Yell Advertising Bangkok
Mandai Wildlife Group
Brand: Singapore Zoo
Campaign: Rainforest Lumina Season 3
Oceanus Media Global
Campaign: Oceanus Media Global Studio Launch 2022
Agency: Resolute Communications
Singapore Federation of Chinese Clans Association
Campaign: River Hongbao 2022
Agency: Evolv Communications
Singtel
Campaign: Singtel 5G SA: Making The Future A Reality
Agencies: Hogarth Worldwide, OMD, Amobee
Sinoppel Device
Brand: OPPO
Campaign: Sponsorship of i Light Singapore 2022 and presenting Lightwave: Isle of Light Empowered by OPPO
Agency: Pico Art International
Viu Singapore
Campaign: Again My Life (Back in Time)
Agency: Bread Butter Bacon
16. Excellence in Experiential Marketing
Caltex
Campaign: Unstoppable Star
Agency: VMLY&R Singapore
CapitaLand Investment
Campaign: CapitaVerse
Agency: BRCKTS
Cartoon Network
Brand: Cartoonito
Campaign: Cartoonito Play Date
Agency: Rebel & Soul
National Gallery Singapore
Brand: The People’s Gallery
Campaign: The People’s Gallery
Agency: MullenLowe Singapore
Oceanus Media Global
Campaign: Oceanus Media Global Studio Launch 2022
Agency: Resolute Communications
Performance Motors
Brand: BMW Singapore
Campaign: BMW Autoverse
Agency: TMRW
Samsung Singapore
Brand: Samsung
Campaign: #BespokeDesignedByYou
Agency: TMRW
Singtel
Campaign: Power Up with Singtel 5G
Agencies: Hogarth Worldwide, OMD, Amobee
Sinoppel Device
Brand: OPPO
Campaign: Presenting sponsor of Lightwave: Isle of Light Empowered by OPPO
Agency: Pico Art International
Viu Singapore
Campaign: Again My Life (Back in Time)
Agency: Bread Butter Bacon
17. Excellence in Gaming
DBS Bank
Campaign: POSB Hunt Your Zodiac (HYZ) 2022
Lenovo Legion Asia-Pacific
Brand: Lenovo  / Intel Asia-Pacific
Campaign:Lenovo Legion / Intel – The Power Is In Your Hands Creators Campaign
Agency: LLAB (LiquidLab Communications)
Samsung Singapore
Brand: Samsung
Campaign: #BespokeDesignedByYou
Agency: TMRW
TransitLink
Campaign: TL SimplyGo App – Unleash the Gates
Agencies: Stellar Ace, Mastercard
Unilever
Brand: Closeup
Campaign: Closeup City Hall of Love
Agency: MullenLowe Singapore
Viu Singapore
Campaign: Viu To Win
Agency: Tribal Worldwide
18. Excellence in Influencer / KOL Marketing
AIA Singapore
Campaign: Scared what Scared
Agency: Ogilvy Singapore
AIA Singapore
Campaign: AIA Live in Singapore
Agency: Ogilvy Singapore
Caltex
Campaign: Unstoppable Star
Agency: VMLY&R Singapore
Central Provident Fund Board
Campaign: #YouGrillWeSpill: Honest Talks with CPF
Agency: Wild Advertising & Marketing
Circles Global
Brand: Circles Life
Campaign: Circles Life
Agency: X10 Media
Geneco
Campaign: #GoGreenYourWay with Power Eco Add-on
Geneco
Campaign: #ChangeBringsProsperity
Health Promotion Board
Campaign: #HIVpostivity
Agency: Publicis Singapore
Singtel
Campaign: Jin Jie Goes Digital with Singtel
Agencies : Goodstuph, Hogarth Worldwide
UOB
Brand: UOB Cards
Campaign: UOB Cards Year-End Campaign 2021
Agency: GERMS Digital
19. Excellence in Integrated Marketing
Cartoon Network
Brand: Cartoon Network
Campaign: Redraw Your World
GIC
Campaign: GIC 40th Anniversary Campaign: Made of Bold
Agency: 72andSunny Singapore
Google
Brand: Google for Education
Campaign: School in a new light
Agencies: Ogilvy Singapore, Hogarth Worldwide, The Smalls
Mediacorp
Campaign: Star Awards 2022
Mediacorp
Campaign: Vettai 5
Agency: Audience Marketing @ Mediacorp
National Volunteer & Philanthropy Centre (NVPC)
Brand: SG Cares Giving Week, jointly organised by National Volunteer & Philanthropy Centre, SG Cares and National Council of Social Service
Campaign: SG Cares Giving Week 2021: Giving Gives Life
Agency: VaynerMedia APAC
Quantcast
Campaign: Quantcast APAC Integrated Marketing Programme 2021-2022
Schroder Investment (Singapore)
Brand: Schroders
Campaign: Beyond Profit
Agency: antics@play
Singtel
Campaign: Power Up with Singtel 5G
Agencies: Hogarth Worldwide, OMD, Amobee
Unilever Singapore
Brand: Magnum
Campaign: The Magnum Pleasure Auction
Agencies: Jack Morton Worldwide, Golin Singapore, Sqkii, Mindshare, Tiffany Lovage
20. Excellence in Launch / Re-launch Marketing
AIA Singapore
Brand: AIA Vitality
Campaign: Live With Vitality
Agency: W/E + Partners
foodpanda Singapore
Campaign: Brand Ambassador Launch – Pau-Pau
Government Technology Agency (GovTech)
Brand: GoBusiness Singapore
Campaign: Go Simpler, Go Further: GoBusiness
Health Promotion Board
Campaign: National Steps Challenge™
Agency: Publicis Singapore
Lenovo Legion Asia-Pacific
Brand: Lenovo  / Intel Asia-Pacific
Campaign: Lenovo Legion / Intel – The Power Is In Your Hands Creators Campaign
Agency: LLAB (LiquidLab Communications)
NCS
Campaign: NCS rebrand: make extraordinary happen
Agencies: Dentsu & WE Communications
StarHub
Campaign: Everybody Wants In
Agency: TSLA Industries
Unilever
Brand: Closeup
Campaign: Closeup City Hall of Love
Agency: MullenLowe Singapore
Viu Singapore
Campaign: Viu To Win
Agency: Tribal Worldwide
Viu Singapore
Campaign: Again My Life (Back in Time)
Agency: Bread Butter Bacon
21. Excellence in Interactive Marketing / AR & VR
CapitaLand Investment
Brand: CapitaStar
Campaign: Jolly Rewards with CapitaStar
CapitaLand Investment
Campaign: A Jolly Molly Christmas’21 & A Joyous Molly Reunion’22
Agency: BRCKTS
HSBC Singapore
Brand: HSBC
Campaign: Hex +
Agency: Pico Art International
National Gallery Singapore
Brand: The People’s Gallery
Campaign: The People’s Gallery
Agency: MullenLowe Singapore
Oceanus Media Global
Campaign: Oceanus Media Global Studio Launch 2022
Agency: Resolute Communications
Performance Motors
Brand: BMW Singapore
Campaign: BMW Autoverse
Agency: TMRW
Prudential Singapore
Campaign: PRUMoneyTalks
Agency: VaynerMedia APAC
The Front Row
Campaign: The Front Row 2021
Agency: AP Media
Unilever Singapore
Brand: Magnum
Campaign: The Magnum Pleasure Auction
Agencies : Jack Morton Worldwide, Golin Singapore, Sqkii, Mindshare, Tiffany Lovage
Viu Singapore
Campaign: Again My Life (Back in Time)
Agency: Bread Butter Bacon
22. Excellence in Loyalty Marketing
Pan Pacific Hotels Group
Brand: Pan Pacific, PARKROYAL COLLECTION, PARKROYAL
Campaign: Pan Pacific DISCOVERY
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
StarHub
Campaign: StarHub Rewards – Hello rewards in a snap
UOB
Brand: UOB Cards
Campaign: UOB Cards Year-End Campaign 2021
Agency: GERMS Digital
Viu Singapore
Campaign: Viu To Win
Agency: Tribal Worldwide
WINK+
Campaign: TransitLink UTG 2021
Agency: Stellar Lifestyle
23. Excellence in Marketing Innovation
CapitaLand Investment
Campaign: CapitaVerse
Agency: BRCKTS
CapitaLand Investment
Brand: CapitaStar
Campaign: Jolly Rewards with CapitaStar
Cigna
Campaign: StressWaves
Agency: McCann Worldgroup Singapore
Lenovo Legion Asia-Pacific
Brand: Lenovo  / Intel Asia-Pacific
Campaign: Lenovo Legion / Intel – The Power Is In Your Hands Creators Campaign
Agency: LLAB (LiquidLab Communications)
Millennium Hotels and Resorts
Brand: M Social
Campaign: M Social Decentraland
Agency: MullenLowe Singapore
National Gallery Singapore
Brand: The People’s Gallery
Campaign: The People’s Gallery
Agency: MullenLowe Singapore
Samsung Singapore
Brand: Samsung
Campaign: Samsung Galaxy S22 Ultra Series Launch Campaigns
Agency: Eventions Group
Singtel
Campaign: Singtel 5G SA: Making The Future A Reality
Agencies: Hogarth Worldwide, OMD, Amobee
Unilever
Brand: Closeup
Campaign: Closeup City Hall of Love
Agency: MullenLowe Singapore
Viu Singapore
Campaign: Viu To Win
Agency: Tribal Worldwide
24. Excellence in Marketing to a Specific Audience

 

Citi Singapore
Brand: Citigold Singapore
Campaign: There’s More To Wealth – Hidden Riches Campaign
Agency: MullenLowe Singapore
Doctor Anywhere
Campaign: Doctor Everywhere, Consult Anywhere
Agency: ADK Connect Singapore
Geneco
Campaign: #GoGreenYourWay with Power Eco Add-on
Google
Brand: Google for Education
Campaign: School in a new light
Agencies: Ogilvy Singapore, Hogarth Worldwide, The Smalls
McDonald’s Singapore
Campaign: The ‘Spicy Debate’
Agency: OMD Singapore
Republic of Singapore Navy
Campaign: The Statement Collection
Agency: MullenLowe Singapore
Singtel
Campaign: Jin Jie Goes Digital with Singtel
Agencies: Goodstuph, Hogarth Worldwide
Singtel
Campaign: Keep every moment going with hi!App
Agency: Hogarth Worldwide
Unilever
Brand: Closeup
Campaign: Closeup City Hall of Love
Agency: MullenLowe Singapore
Viu Singapore
Campaign: Viu To Win
Agency : Tribal Worldwide
25. Excellence in Marketing Transformation
Beyond Medical Group
Campaign: Healthcare Marketing
Lenovo Legion Asia-Pacific
Brand: Lenovo  / Intel Asia-Pacific
Campaign: Lenovo Legion / Intel – The Power Is In Your Hands Creators Campaign
Agency: LLAB (LiquidLab Communications)
Marshall Cavendish Education
Campaign: MCE Rebranding Campaign
Agency: Refinery and Fifth Ring
NCS
Campaign: NCS rebrand: make extraordinary happen
Agencies: Dentsu & WE Communications
Viu Singapore
Campaign: Viu To Win
Agency: Tribal Worldwide
26. Excellence in Media Strategy
Doctor Anywhere
Campaign: Doctor Everywhere, Consult Anywhere
Agency: ADK Connect Singapore
Financial Times
Campaign: Financial Times – Singapore Tourism Board GMPW3 Partnership
Agencies: Zenith Media, Publicis Groupe
HSBC Singapore
Brand: HSBC
Campaign: Go Green with HSBC Cards
Agencies : PHD Singapore, Digitas Singapore
McDonald’s Singapore
Campaign: The ‘Spicy Debate’
Agency: OMD Singapore
National University of Singapore
Brand: Business School
Campaign: Graduate GTM Transformation
Agency: Construct Digital
Next Gen Foods
Brand: TiNDLE
Campaign: TiNDLE
Agency: LITMUS Public Relations
PAP Community Foundation
Brand: PCF Sparkletots
Campaign: PCF Sparkletots 2022 Open House Campaign
Agency: Addpetizer
Viu Singapore
Campaign: Viu To Win
Agency: Wavemaker Singapore
Viu Singapore
Campaign: Again My Life (Back in Time)
Agency: Wavemaker Singapore
Workplace Safety & Health Council
Campaign: Step Up Workplace Safety & Health
Agencies: GroupM, Off The Beaten Track
27. Excellence in Mobile Marketing
Cigna
Campaign: StressWaves
Agency: McCann Worldgroup Singapore
Doctor Anywhere
Campaign: Doctor Everywhere, Consult Anywhere
Agency: ADK Connect Singapore
HSBC Singapore
Brand: HSBC
Campaign: Hex +
Agency: Pico Art International
HSBC Singapore
Brand: HSBC
Campaign: The Enhanced HSBC Everyday Global Account
Agencies: Wunderman Thompson Singapore, PHD Singapore
Performance Motors
Brand: BMW Singapore
Campaign: BMW Autoverse
Agency: TMRW
Prudential Singapore
Campaign: PRUMoneyTalks
Agency: VaynerMedia APAC
TransitLink 
Campaign: TL SimplyGo App – Unleash the Gates
Agencies: Stellar Ace, Mastercard
Unilever Singapore
Brand: Magnum
Campaign: The Magnum Pleasure Auction
Agencies: Jack Morton Worldwide, Golin Singapore, Sqkii, Mindshare, Tiffany Lovage
Viu Singapore
Campaign: Viu To Win
Agency: Wavemaker Singapore
WINK+
Campaign: TransitLink UTG 2021
Agency: Stellar Lifestyle
28. Excellence in Out-Of-Home Advertising
foodpanda Singapore
Campaign: Brand Ambassador Launch – Pau-Pau
GIC
Campaign: Growing Bold Futures with the World’s First Urban Farm Bus Stops
Agency: 72andSunny Singapore
National Gallery Singapore
Brand: The People’s Gallery
Campaign: The People’s Gallery
Agency: MullenLowe Singapore
Schroders
Campaign: Schroders Beyond Profit
Agencies: Yahoo, Ptarmigan Media (Singapore)
Sony Interactive Entertainment Singapore
Brand: PlayStation
Campaign: Gran Turismo 7 Launch Campaign
Agency: DDB Hong Kong
Tokio Marine Life Insurance
Campaign: Excellence in Out-of-Home Advertising
Agency: Three60 Degrees Consulting
Viu Singapore
Campaign: Viu To Win
Agency: Wavemaker Singapore
29. Excellence in Performance Marketing
Accor Hotels
Brand: Quantcast
Campaign: Quantcast x Accor Hotels “The Perfect Escape” Campaign
Agency: iProspect
Duke-NUS Medical School
Campaign: Many Paths. One Destination.
Agency: Construct Digital
Pan Pacific Hotels Group
Campaign: Maximising Room Bookings via Advanced Audience Targeting and Automated Bid Strategies
Agency: eMarketingEye
Singtel
Brand: GOMO
Campaign: Singtel GOMO
Agencies: OMD, Amobee
Standard Chartered Bank
Campaign: Standard Chartered Bank play their cards right for a successful campaign
Agencies: Yahoo, Dentsu
Viu Singapore
Campaign: Again My Life (Back in Time)
Agencies: Wavemaker Singapore, Bread Butter Bacon
Viu Singapore
Campaign: Viu To Win
Agency: Wavemaker Singapore
30. Excellence in Personalisation Marketing
ASUS
Campaign: Personalizing the PC Shopping Experience
Agency: SmartOSC Corporation
Great Eastern Singapore
Campaign: DPS Outreach
Agency: Foxtrot Charlie
Pan Pacific Hotels Group
Campaign: Accelerate Programme – Using Personalisation to Sprint out of the Pandemic
Agency: Mezzo Labs
Philips Domestic Appliances
Campaign: Regional Ecommerce Campaign
Agencies: Carat, Dentsu International
Sasha’s Fine Foods
Campaign: The Personalisation journey
Singapore Federation of Chinese Clans Association
Campaign: River Hongbao 2022
Agency: Evolv Communications
Singtel
Brand: GOMO
Campaign: GOMO
Agency: X10 Media
31. Excellence in Pivot Marketing
InterContinental Singapore
Campaign: Guest Bookings Campaign
Agency: 2Stallions Digital Marketing Agency
Performance Motors
Brand: BMW Singapore
Campaign: BMW Autoverse
Agency: TMRW
TransitLink 
Campaign: TL SimplyGo App – Unleash the Gates
Agencies: Stellar Ace, Mastercard
Viu Singapore
Campaign: Streaming Made Sensational
Agency: Tribal Worldwide
32. Excellence in Programmatic Marketing
Accor Hotels
Brand: Quantcast
Campaign: Quantcast x Accor Hotels “The Perfect Escape” Campaign
Agency: iProspect
Advanced Micro Devices
Brand: AMD EPYC™
Campaign: An EPYC™ Conversation
Agency: The Media Shop
DBS Bank
Campaign: DBS Nav Planner: A strategic, seamless programmatic campaign to power financial planning
Agencies: Yahoo, Performics
IHH Group Healthcare
Brand: Mount Elizabeth Hospitals
Campaign: Audience first initiative with Data, A.I. and Creative
Agencies: Adzymic, Wavemaker, Xaxis
Mediacorp
Campaign: Berani Nyanyi?
Agency: Audience Marketing @ Mediacorp
Singtel
Brand: GOMO
Campaign: Singtel GOMO
Agencies: OMD, Amobee
Standard Chartered Bank
Campaign: Standard Chartered Bank play their cards right for a successful campaign
Agencies: Yahoo, Dentsu
33. Excellence in Public Sector / Non-Profit Marketing
Autism Network Singapore
Campaign: “This is Me” – See Me in a Different Light
Agency: The Nutgraf
Central Provident Fund Board
Campaign: #YouGrillWeSpill: Honest Talks with CPF
Agency: Wild Advertising & Marketing
Central Provident Fund Board
Campaign: Every Purpose Needs a Plan
Agency: McCann Worldgroup Singapore
Government Technology Agency (GovTech)
Brand: GoBusiness Singapore
Campaign: Go Simpler, Go Further: GoBusiness
Government Technology Agency (GovTech)
Brand: Singpass
Campaign: Co-creating Singpass: A Trusted National Digital Identity for Singapore’s Residents and Businesses
Health Promotion Board
Campaign: It’s OKAY to reach out
Agency: Publicis Singapore
Health Promotion Board
Campaign: National Steps Challenge™
Agency: Publicis Singapore
Health Promotion Board
Campaign: #HIVpostivity
Agency: Publicis Singapore
Infocomm Media Development Authority
Campaign: Digital for Life
Agencies: Tribal Worldwide
Republic of Singapore Navy
Campaign: The Statement Collection
Agency: MullenLowe Singapore
34. Excellence in Relationship Marketing
Cigna
Campaign: StressWaves
Agency: McCann Worldgroup Singapore
FWD Singapore
Campaign: Human centered tech, SMART: creating an engaging, intuitive insurance application experience
Jewel Changi Airport
Campaign: Jewel Double Rewards Programme
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: PRM Marketing Services (PRMMS)
Singtel
Campaign: Singtel Red Membership: REDefining indulgence for everyone
Agencies: Hogarth Worldwide, OMD, Amobee
Viu Singapore
Campaign: Viu To Win
Agency: Tribal Worldwide
35. Excellence in Retail / Shopper Marketing
CapitaLand Investment
Campaign: CapitaVerse
Agency: BRCKTS
DFI Retail Group
Brand: Meadows
Campaign: Meadows Carbonated Drinks Range Launch
Agency: Tag
Jewel Changi Airport
Campaign: Win on Weekday (WOW) Promotion
Orchard Turn Developments
Brand: ION Orchard
Campaign: Season to Shine
Agency: Weber Shandwick
OSIM Singapore
Brand: OSIM
Campaign: #uDreamOutOfThisWorld
Agencies: TMRW, DIFFERENT,SAFFRON
Samsung Singapore
Brand: Samsung
Campaign: #BespokeDesignedByYou
Agency: TMRW
36. Excellence in Search Marketing
Doctor Anywhere
Campaign: Doctor Everywhere, Consult Anywhere
Agency: ADK Connect Singapore
Harvey Norman (Pertama Merchandising)
Brand:Harvey Norman Rises Above Competition With Digital
Campaign:
Agency: OOm
Hong Leong Finance
Campaign: Search Marketing – Leveraging Search Marketing Successfully During Unprecedented Times
Marina Bay Sands Singapore
Campaign: Always on SEO
Agency: RED² Digital
37. Excellence in Social Media Marketing
CapitaLand Investment
Campaign: A Jolly Molly Christmas’21 & A Joyous Molly Reunion’22
Agency: BRCKTS
Central Provident Fund Board
Campaign: Every Purpose Needs A Plan
Agency: UNIFORM
Central Provident Fund Board
Campaign: #YouGrillWeSpill: Honest Talks with CPF
Agency: Wild Advertising & Marketing
FairPrice Group
Brand: NTUC FairPrice
Campaign: Everywhere Also See Food
giga
Campaign: onboard with giga!
Agency: PROTOCOL
HSBC Singapore
Brand: HSBC
Campaign: HSBC Festive Mega Start Campaign
Agencies: Wunderman Thompson Singapore, PHD Singapore, Ogilvy Singapore
Mandai Wildlife Group
Campaign: Our #littleone
McDonald’s Singapore
Campaign: The ‘Spicy Debate’
Agency: OMD Singapore
Ultherapy
Brand: Merz Aesthetics
Campaign: Lift From Within
Agency: Construct Digital
Viu Singapore
Campaign: Again My Life (Back in Time)
Agency: Bread Butter Bacon
38. Excellence in Sponsorship Activation
DirectAsia
Campaign: DirectAsia and Shell Escape
HSBC Singapore
Brand: HSBC
Campaign: Hex +
Agency: Pico Art International
HSBC Singapore
Brand: HSBC
Campaign: HSBC Women’s World Championship (WWC) Campaign
Agency: Ogilvy Singapore
Singapore Road Safety Council
Campaign: In an accident, there is no second chance
Agency: Dreambox Studio
Sinoppel Device
Brand: OPPO
Campaign: Sponsorship of i Light Singapore 2022 and presenting Lightwave: Isle of Light Empowered by OPPO
Agency: Pico Art International
39. Excellence in TV / Video Advertising
Carousell
Campaign: Carousell Save the Earth, Choose Secondhand
Agency: Bread Butter Bacon
HSBC Singapore
Brand: HSBC
Campaign: The Enhanced HSBC Everyday Global Account
Agencies: Wunderman Thompson Singapore, PHD Singapore
IHH Group Healthcare
Brand: Mount Elizabeth Hospitals
Campaign: A Thank You To Our Frontliners – Short Film
Agency: Zeetrope Productions
Mediacorp
Campaign: Berani Nyanyi?
Agency: Audience Marketing @ Mediacorp
Mediacorp
Campaign: Raya Dah Tiba! (Raya Is Here!)
Agency: Audience Marketing @ Mediacorp
OSIM Singapore
Brand: OSIM
Campaign: Apart, But Still A Part
Agencies: TMRW, DIFFERENT
Rémy Cointreau International
Brand: Rémy Martin
Campaign: Team Up For Excellence
Agency: 402 Marketing Collective, Territory Films
Viu Singapore
Campaign: Again My Life (Back in Time)
Agency: Bread Butter Bacon
Viu Singapore
Campaign: Streaming Made Sensational
Agency: Tribal Worldwide
Workplace Safety & Health Council
Campaign: Step Up Workplace Safety & Health
Agency: Off The Beaten Track
40. Excellence in Viral Marketing
Caltex
Campaign: Unstoppable Star
Agency: VMLY&R Singapore
FairPrice Group
Brand: NTUC FairPrice
Campaign: Everywhere Also See Food
Malaysia Dairy Industries
Brand: MARIGOLD HL Milk
Campaign: MARIGOLD HL Milk Social Media Trendjacking – Squid Game
Agency: Goodfellas
41. Marketing Team of the Year
DBS Bank
DHL Express
Jewel Changi Airport
Logitech Singapore
Quantcast
42. Marketing Leader of the Year
Logitech Singapore
Individual: Zon Lim
Senoko Energy
Individual: Heather Ang
TRAPO
Individual: Ionut Danifeld
Viu Singapore
Individual: Cheryl Lim