2022 Finalists
1. Excellence in Advertising
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Citi Singapore Brand: Citigold Singapore Campaign: There’s More To Wealth – Hidden Riches Campaign Agency: MullenLowe Singapore |
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HSBC Singapore Brand: HSBC Campaign: The Enhanced HSBC Everyday Global Account Agencies: Wunderman Thompson Singapore, PHD Singapore |
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McDonald’s Singapore Campaign: The ‘Spicy Debate’ Agency: OMD Singapore |
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Performance Motors Brand: BMW Singapore Campaign: BMW Autoverse Agency: TMRW |
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Rémy Cointreau International Brand: Rémy Martin Campaign: Team Up For Excellence Agencies: 402 Marketing Collective, Territory Films |
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Samsung Singapore Brand: Samsung Campaign: #BespokeDesignedByYou Agency: TMRW |
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Viu Singapore Campaign: Viu To Win Agency: Tribal Worldwide |
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Viu Singapore Campaign: Again My Life (Back in Time) Agency: Bread Butter Bacon |
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Workplace Safety & Health Council Campaign: Step Up Workplace Safety & Health Agency: Off The Beaten Track |
2. Excellence in B2B Marketing
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Advanced Micro Devices Brand: AMD EPYC™ Campaign: An EPYC™ Conversation Agency: The Media Shop |
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CrimsonLogic Brand: Global eTrade Services Campaign: Customs Compliance Solutions Marketing Campaign |
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HSBC Singapore Brand: Commercial Banking Singapore Campaign: Passport to Singapore Agency: MullenLowe Singapore |
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Ingredion Singapore Campaign: Pursuit of health Agency: TRIAD |
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Logitech Singapore Campaign: Design Your Next Virtual Office |
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NCS Campaign: NCS rebrand: make extraordinary happen Agencies: Dentsu & WE Communications |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
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Singtel Campaign: Singtel 5G SA: Making The Future A Reality Agencies: Hogarth Worldwide, OMD, Amobee |
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The Front Row Campaign: The Front Row 2021 Agency: AP Media |
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Twitter Asia Pacific Brand: Twitter Campaign: Twitter Leading Chinese Brands 2021 Agency: Mills Creative |
3. Excellence in Brand Awareness
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Beam Suntory Asia Brand: Roku Gin Campaign: Roku Spring Experience 2022 |
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Carousell Campaign: Carousell Save the Earth, Choose Secondhand Agency: Bread Butter Bacon |
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Central Provident Fund Board Campaign: Every Purpose Needs a Plan Agency: McCann Worldgroup Singapore |
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giga Campaign: onboard with giga! Agency: PROTOCOL |
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Orchard Turn Retail Investment Brand: ION Orchard Campaign: Rekindling the joys of shopping to elevate brand awareness Agency: TEAM LEWIS |
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PARKROYAL COLLECTION Marina Bay, Singapore Campaign: Green Innovations & Initiatives at PARKROYAL COLLECTION Marina Bay, Singapore |
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Samsung Singapore Brand: Samsung Campaign: #BespokeDesignedByYou Agency: TMRW |
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Singtel Campaign: Power Up with Singtel 5G Agencies: Hogarth Worldwide, OMD, Amobee |
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Viu Singapore Campaign: Again My Life (Back in Time) Agency: Bread Butter Bacon |
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Viu Singapore Campaign: Viu To Win Agency: Tribal Worldwide |
4. Excellence in Brand Strategy
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Carousell Campaign: Carousell Save the Earth, Choose Secondhand Agency: Bread Butter Bacon |
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Central Provident Fund Board Campaign: Every Purpose Needs a Plan Agency: McCann Worldgroup Singapore |
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foodpanda Singapore Campaign: Brand Ambassador Launch – Pau-Pau |
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Health Promotion Board Campaign: National Steps Challenge™ Agency: Publicis Singapore |
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National University of Singapore Brand: School of Continuing and Lifelong Education Campaign: Level Up to 100 Agency: Construct Digital |
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Schroder Investment (Singapore) Brand: Schroders Campaign: Beyond Profit Agency: antics@play |
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Senoko Energy Campaign: #takecharge with Senoko Energy Agency: ABrandADay |
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Unilever Brand: Closeup Campaign: Closeup City Hall of Love Agency: MullenLowe Singapore |
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Viu Singapore Campaign: Again My Life (Back in Time) Agency: Bread Butter Bacon |
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Viu Singapore Campaign: Viu To Win Agency: Tribal Worldwide |
5. Excellence in Communications / Public Relations
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Carousell Campaign: Carousell Save the Earth, Choose Secondhand Agency: Bread Butter Bacon |
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Chivas Regal Campaign: Chivas presents: I Rise, We Rise Agency: Access Communications |
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FairPrice Group Campaign: Getting the good word out: Amplifying FairPrice Group’s commitment to building a sustainable future Agency: TEAM LEWIS |
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Geneco Campaign: #GoGreenYourWay with Power Eco Add-on |
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Millennium Hotels and Resorts Brand: M Social Campaign: M Social Decentraland Agency: MullenLowe Singapore |
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Mount Faber Leisure Group Brand: SkyHelix Sentosa Campaign: Launch of SkyHelix Sentosa Agency: Upcycle Communications |
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National Volunteer & Philanthropy Centre (NVPC) Campaign: President’s Volunteerism & Philanthropy Awards (PVPA) Agency: Ruder Finn Asia |
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Oceanus Media Global Campaign: Oceanus Media Global Studio Launch 2022 Agency: Resolute Communications |
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Singtel Campaign: Singtel 5G SA: Making The Future A Reality Agencies: Hogarth Worldwide, OMD, Amobee |
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Singtel Campaign: Empower Every Generation |
6. Excellence in Consumer Insights / Market Research
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AIA Singapore Campaign: Scared what Scared Agency: Ogilvy Singapore |
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FWD Singapore Campaign: Research and Insights on Existing Customers to drive Term Life insurance sales |
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PARKROYAL COLLECTION Marina Bay, Singapore Campaign: The Impact of Green Innovations on Brand Image for Hotels |
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Schroder Investment (Singapore)Brand: Schroders Campaign: Beyond Profit Agency: antics@play |
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Viu Singapore Campaign: Streaming Made Sensational Agency: Tribal Worldwide |
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Viu Singapore Campaign: Viu To Win Agency: Tribal Worldwide |
7. Excellence in Content Marketing
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AIA Singapore Campaign: Scared what Scared Agency: Ogilvy Singapore |
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Central Provident Fund Board Campaign: #YouGrillWeSpill: Honest Talks with CPF Agency: Wild Advertising & Marketing |
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Citi Singapore Brand: Citigold Singapore Campaign: There’s More To Wealth – Hidden Riches Campaign Agency: MullenLowe Singapore |
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FairPrice Group Brand: NTUC FairPrice Campaign: Everywhere Also See Food |
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Financial Times Campaign: Financial Times – Singapore Tourism Board GMPW3 Partnership Agencies: Zenith Media, Publicis Groupe |
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Lenovo Legion Asia-Pacific Brand: Lenovo / Intel Asia-Pacific Campaign: Lenovo Legion – The Power Is In Your Hands Creators Campaign Agency: LLAB (LiquidLab Communications) |
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Sentosa Development Corporation Brand: Sentosa Campaign: Discovering Sustainable Sentosa |
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Singapore Civil Defence Force (SCDF) Campaign: WHAT’S THE EMERGENCY?! Agencies: GOV@Publicis, Publicis Content, SGAG |
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Singtel Campaign: Power Up with Singtel 5G Agencies: Hogarth Worldwide, OMD, Amobee |
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Viu Singapore Campaign: Again My Life (Back in Time) Agency: Bread Butter Bacon |
8. Excellence in Corporate Social Responsibility
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AIA Singapore Campaign: Green Pledge + Better Lives Fund Agency: Ogilvy Singapore |
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Geneco Campaign: #ChangeBringsProsperity |
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HSBC Singapore Brand: HSBC Campaign: HSBC Women’s World Championship (WWC) Campaign Agency: Ogilvy Singapore |
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Microsoft Campaign: Code; Without Barriers Agency: McCANN Worldgroup Singapore |
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Orchard Turn Developments Brand: Love Our World Campaign: ION Orchard Agency: Weber Shandwick |
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People’s Association Campaign: CDC Vouchers Scheme Agency: Splash Productions |
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StarHub Campaign: StarHub National Small Business Day Agency: TSLA Industries |
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Unilever Brand: Closeup Campaign: Closeup City Hall of Love Agency: MullenLowe Singapore |
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UOB Campaign: UOB Gift for Good Project |
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Yahoo Campaign: #YahooEarthDay: Declutter with Yahoo Agencies : Blue Totem Communications, Papier Blanc, One9Ninety |
9. Excellence in COVID-19 Related Campaign
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Ministry of Culture, Community and Youth (MCCY) Brand: SGTogether Campaign: Downstairs Fest Agency: MullenLowe Singapore |
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MOE Brand: MOE Campaign: Student Vaccination Drive |
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National Gallery Singapore Brand: The People’s Gallery Campaign: The People’s Gallery Agency: MullenLowe Singapore |
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Singtel Campaign: Keep every moment going with hi!App Agency: Hogarth Worldwide |
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Singtel Campaign: Leading Through Uncertainty |
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Viu Singapore Campaign: Streaming Made Sensational Agency: Tribal Worldwide |
10. Excellence in Customer Engagement
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AIA Singapore Brand: AIA Vitality Campaign: Live With Vitality Agency: W/E + Partners |
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DBS Bank Campaign: POSB Hunt Your Zodiac (HYZ) 2022 |
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DBS Bank Campaign: DBS Bingo – Singapore’s First National Financial Planning Challenge Agencies: The Secret Little Agency, Performics |
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FairPrice Group Brand: NTUC FairPrice Campaign: Everywhere Also See Food |
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Google Brand: Google for Education Campaign: School in a new light Agencies: Ogilvy Singapore, Hogarth Worldwide, The Smalls |
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HSBC Singapore Brand: HSBC Campaign: Hex + Agency: Pico Art International |
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Kopitiam Investment Campaign: Mr Men & Little Miss Goes Local with Kopitiam / Foodfare & Lau Pa Sat |
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StarHub Campaign: StarHub Rewards – Hello rewards in a snap |
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Unilever Singapore Brand: Magnum Campaign: The Magnum Pleasure Auction Agencies: Jack Morton Worldwide, Golin Singapore, Sqkii, Mindshare, Tiffany Lovage |
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Viu Singapore Campaign: Again My Life (Back in Time) Agency: Bread Butter Bacon |
11. Excellence in Data-Driven Marketing
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Doctor Anywhere Campaign: Doctor Everywhere, Consult Anywhere Agency: ADK Connect Singapore |
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FWD Singapore Campaign: Innovative Customer Segmenting to drive Term Life insurance sales |
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IHH Group Healthcare Brand: Mount Elizabeth Hospitals Campaign: Audience first initiative with Data, A.I. and Creative Agencies: Adzymic, Wavemaker, Xaxis |
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Income Insurance Campaign: Delivering Unified Customer Experiences with Data Agency: Merkle |
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Mandai Wildlife Group Campaign: Digi-Dash |
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Marina Bay Sands Campaign: Improving Marketing Efficiency During COVID-19 Through Data Modelling Agency: Assembly |
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Pan Pacific Hotels Group Campaign: Accelerate Programme – Using Data to Sprint out of the Pandemic Agency: Mezzo Labs |
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Singtel Brand: GOMO Campaign: Singtel GOMO Agencies: OMD, Amobee |
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The Kettle Gourmet Campaign: Selling Popcorn B2B Agency: Digital Influence Lab |
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Viu Singapore Campaign: Streaming Made Sensational Agency: Wavemaker Singapore |
12. Excellence in Digital Marketing
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CapitaLand Investment Campaign: CapitaVerse Agency: BRCKTS |
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Central Provident Fund Board Campaign: Every Purpose Needs a Plan Agency: McCann Worldgroup Singapore |
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HSBC Singapore Brand: HSBC Campaign: HSBC Festive Mega Start Campaign Agencies: Wunderman Thompson Singapore, PHD Singapore, Ogilvy Singapore |
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Lenovo Legion Asia-Pacific Brand: Lenovo / Intel Asia-Pacific Campaign: Lenovo Legion / Intel – The Power Is In Your Hands Creators Campaign Agency: LLAB (LiquidLab Communications) |
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NTU CoHASS Campaign: NTU CoHASS Recruitment Campaign Agency: Digital Studio by APRW |
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Pan Pacific Hotels Group Campaign: Inspiring Travel Beyond the Global Pandemic Agency: eMarketingEye |
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PAP Community Foundation Brand: PCF Sparkletots Campaign: PCF Sparkletots 2022 Open House Campaign Agency: Addpetizer |
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Schroder Investment (Singapore) Brand: Schroders Campaign: Beyond Profit Agency: antics@play |
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UOB Brand: UOB Cards Campaign: UOB Cards Year-End Campaign 2021 Agency: GERMS Digital |
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Viu Singapore Campaign: Viu To Win Agency: Wavemaker Singapore |
13. Excellence in eCommerce Marketing
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ASUS Campaign: The ASUS Digital Marketplace Agency: SmartOSC Corporation |
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Motherswork Brand: A Mother’s Work Made Effortless Agency: OOm |
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Philips Domestic Appliances Campaign: Regional Ecommerce Campaign Agencies: Carat, Dentsu International |
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Sasha’s Fine Foods Campaign: Win-back strategy |
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Viu Singapore Campaign: Streaming Made Sensational Agency: Tribal Worldwide |
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Viu Singapore Campaign: Again My Life (Back in Time) Agency: Bread Butter Bacon |
14. Excellence in Esports Marketing
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Advanced Micro Devices Brand: AMD Campaign: AMD Gaming 2021 – Where Gaming Begins Agency: Eliphant |
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Lenovo Legion Asia-Pacific Brand: Lenovo / Intel Asia-Pacific Campaign: Lenovo Legion / Intel – The Power Is In Your Hands Creators Campaign Agency: LLAB (LiquidLab Communications) |
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Sony Interactive Entertainment Singapore Brand: PlayStation Campaign: Gran Turismo 7 Launch Campaign Agency: DDB Hong Kong |
15. Excellence in Event Marketing
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Asia Pacific Breweries (Singapore) Brand: Edelweiss Campaign: Edelweiss Trade Launch Agency: POPPER ASIA (Singapore) |
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CapitaLand Investment Campaign: CapitaVerse Agency: BRCKTS |
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Chivas Regal Campaign: Chivas presents: I Rise, We Rise Agency: Access Communications |
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CPF Food and Beverage Company Brand: CP Bologna Spicy Campaign: CP Bologna METAWORTH Agency: Yell Advertising Bangkok |
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Mandai Wildlife Group Brand: Singapore Zoo Campaign: Rainforest Lumina Season 3 |
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Oceanus Media Global Campaign: Oceanus Media Global Studio Launch 2022 Agency: Resolute Communications |
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Singapore Federation of Chinese Clans Association Campaign: River Hongbao 2022 Agency: Evolv Communications |
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Singtel Campaign: Singtel 5G SA: Making The Future A Reality Agencies: Hogarth Worldwide, OMD, Amobee |
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Sinoppel Device Brand: OPPO Campaign: Sponsorship of i Light Singapore 2022 and presenting Lightwave: Isle of Light Empowered by OPPO Agency: Pico Art International |
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Viu Singapore Campaign: Again My Life (Back in Time) Agency: Bread Butter Bacon |
16. Excellence in Experiential Marketing
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Caltex Campaign: Unstoppable Star Agency: VMLY&R Singapore |
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CapitaLand Investment Campaign: CapitaVerse Agency: BRCKTS |
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Cartoon Network Brand: Cartoonito Campaign: Cartoonito Play Date Agency: Rebel & Soul |
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National Gallery Singapore Brand: The People’s Gallery Campaign: The People’s Gallery Agency: MullenLowe Singapore |
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Oceanus Media Global Campaign: Oceanus Media Global Studio Launch 2022 Agency: Resolute Communications |
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Performance Motors Brand: BMW Singapore Campaign: BMW Autoverse Agency: TMRW |
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Samsung Singapore Brand: Samsung Campaign: #BespokeDesignedByYou Agency: TMRW |
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Singtel Campaign: Power Up with Singtel 5G Agencies: Hogarth Worldwide, OMD, Amobee |
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Sinoppel Device Brand: OPPO Campaign: Presenting sponsor of Lightwave: Isle of Light Empowered by OPPO Agency: Pico Art International |
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Viu Singapore Campaign: Again My Life (Back in Time) Agency: Bread Butter Bacon |
17. Excellence in Gaming
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DBS Bank Campaign: POSB Hunt Your Zodiac (HYZ) 2022 |
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Lenovo Legion Asia-Pacific Brand: Lenovo / Intel Asia-Pacific Campaign:Lenovo Legion / Intel – The Power Is In Your Hands Creators Campaign Agency: LLAB (LiquidLab Communications) |
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Samsung Singapore Brand: Samsung Campaign: #BespokeDesignedByYou Agency: TMRW |
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TransitLink Campaign: TL SimplyGo App – Unleash the Gates Agencies: Stellar Ace, Mastercard |
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Unilever Brand: Closeup Campaign: Closeup City Hall of Love Agency: MullenLowe Singapore |
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Viu Singapore Campaign: Viu To Win Agency: Tribal Worldwide |
18. Excellence in Influencer / KOL Marketing
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AIA Singapore Campaign: Scared what Scared Agency: Ogilvy Singapore |
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AIA Singapore Campaign: AIA Live in Singapore Agency: Ogilvy Singapore |
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Caltex Campaign: Unstoppable Star Agency: VMLY&R Singapore |
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Central Provident Fund Board Campaign: #YouGrillWeSpill: Honest Talks with CPF Agency: Wild Advertising & Marketing |
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Circles Global Brand: Circles Life Campaign: Circles Life Agency: X10 Media |
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Geneco Campaign: #GoGreenYourWay with Power Eco Add-on |
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Geneco Campaign: #ChangeBringsProsperity |
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Health Promotion Board Campaign: #HIVpostivity Agency: Publicis Singapore |
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Singtel Campaign: Jin Jie Goes Digital with Singtel Agencies : Goodstuph, Hogarth Worldwide |
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UOB Brand: UOB Cards Campaign: UOB Cards Year-End Campaign 2021 Agency: GERMS Digital |
19. Excellence in Integrated Marketing
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Cartoon Network Brand: Cartoon Network Campaign: Redraw Your World |
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GIC Campaign: GIC 40th Anniversary Campaign: Made of Bold Agency: 72andSunny Singapore |
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Google Brand: Google for Education Campaign: School in a new light Agencies: Ogilvy Singapore, Hogarth Worldwide, The Smalls |
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Mediacorp Campaign: Star Awards 2022 |
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Mediacorp Campaign: Vettai 5 Agency: Audience Marketing @ Mediacorp |
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National Volunteer & Philanthropy Centre (NVPC) Brand: SG Cares Giving Week, jointly organised by National Volunteer & Philanthropy Centre, SG Cares and National Council of Social Service Campaign: SG Cares Giving Week 2021: Giving Gives Life Agency: VaynerMedia APAC |
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Quantcast Campaign: Quantcast APAC Integrated Marketing Programme 2021-2022 |
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Schroder Investment (Singapore) Brand: Schroders Campaign: Beyond Profit Agency: antics@play |
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Singtel Campaign: Power Up with Singtel 5G Agencies: Hogarth Worldwide, OMD, Amobee |
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Unilever Singapore Brand: Magnum Campaign: The Magnum Pleasure Auction Agencies: Jack Morton Worldwide, Golin Singapore, Sqkii, Mindshare, Tiffany Lovage |
20. Excellence in Launch / Re-launch Marketing
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AIA Singapore Brand: AIA Vitality Campaign: Live With Vitality Agency: W/E + Partners |
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foodpanda Singapore Campaign: Brand Ambassador Launch – Pau-Pau |
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Government Technology Agency (GovTech) Brand: GoBusiness Singapore Campaign: Go Simpler, Go Further: GoBusiness |
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Health Promotion Board Campaign: National Steps Challenge™ Agency: Publicis Singapore |
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Lenovo Legion Asia-Pacific Brand: Lenovo / Intel Asia-Pacific Campaign: Lenovo Legion / Intel – The Power Is In Your Hands Creators Campaign Agency: LLAB (LiquidLab Communications) |
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NCS Campaign: NCS rebrand: make extraordinary happen Agencies: Dentsu & WE Communications |
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StarHub Campaign: Everybody Wants In Agency: TSLA Industries |
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Unilever Brand: Closeup Campaign: Closeup City Hall of Love Agency: MullenLowe Singapore |
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Viu Singapore Campaign: Viu To Win Agency: Tribal Worldwide |
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Viu Singapore Campaign: Again My Life (Back in Time) Agency: Bread Butter Bacon |
21. Excellence in Interactive Marketing / AR & VR
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CapitaLand Investment Brand: CapitaStar Campaign: Jolly Rewards with CapitaStar |
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CapitaLand Investment Campaign: A Jolly Molly Christmas’21 & A Joyous Molly Reunion’22 Agency: BRCKTS |
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HSBC Singapore Brand: HSBC Campaign: Hex + Agency: Pico Art International |
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National Gallery Singapore Brand: The People’s Gallery Campaign: The People’s Gallery Agency: MullenLowe Singapore |
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Oceanus Media Global Campaign: Oceanus Media Global Studio Launch 2022 Agency: Resolute Communications |
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Performance Motors Brand: BMW Singapore Campaign: BMW Autoverse Agency: TMRW |
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Prudential Singapore Campaign: PRUMoneyTalks Agency: VaynerMedia APAC |
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The Front Row Campaign: The Front Row 2021 Agency: AP Media |
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Unilever Singapore Brand: Magnum Campaign: The Magnum Pleasure Auction Agencies : Jack Morton Worldwide, Golin Singapore, Sqkii, Mindshare, Tiffany Lovage |
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Viu Singapore Campaign: Again My Life (Back in Time) Agency: Bread Butter Bacon |
22. Excellence in Loyalty Marketing
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Pan Pacific Hotels Group Brand: Pan Pacific, PARKROYAL COLLECTION, PARKROYAL Campaign: Pan Pacific DISCOVERY |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
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StarHub Campaign: StarHub Rewards – Hello rewards in a snap |
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UOB Brand: UOB Cards Campaign: UOB Cards Year-End Campaign 2021 Agency: GERMS Digital |
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Viu Singapore Campaign: Viu To Win Agency: Tribal Worldwide |
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WINK+ Campaign: TransitLink UTG 2021 Agency: Stellar Lifestyle |
23. Excellence in Marketing Innovation
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CapitaLand Investment Campaign: CapitaVerse Agency: BRCKTS |
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CapitaLand Investment Brand: CapitaStar Campaign: Jolly Rewards with CapitaStar |
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Cigna Campaign: StressWaves Agency: McCann Worldgroup Singapore |
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Lenovo Legion Asia-Pacific Brand: Lenovo / Intel Asia-Pacific Campaign: Lenovo Legion / Intel – The Power Is In Your Hands Creators Campaign Agency: LLAB (LiquidLab Communications) |
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Millennium Hotels and Resorts Brand: M Social Campaign: M Social Decentraland Agency: MullenLowe Singapore |
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National Gallery Singapore Brand: The People’s Gallery Campaign: The People’s Gallery Agency: MullenLowe Singapore |
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Samsung Singapore Brand: Samsung Campaign: Samsung Galaxy S22 Ultra Series Launch Campaigns Agency: Eventions Group |
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Singtel Campaign: Singtel 5G SA: Making The Future A Reality Agencies: Hogarth Worldwide, OMD, Amobee |
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Unilever Brand: Closeup Campaign: Closeup City Hall of Love Agency: MullenLowe Singapore |
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Viu Singapore Campaign: Viu To Win Agency: Tribal Worldwide |
24. Excellence in Marketing to a Specific Audience
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Citi Singapore Brand: Citigold Singapore Campaign: There’s More To Wealth – Hidden Riches Campaign Agency: MullenLowe Singapore |
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Doctor Anywhere Campaign: Doctor Everywhere, Consult Anywhere Agency: ADK Connect Singapore |
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Geneco Campaign: #GoGreenYourWay with Power Eco Add-on |
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Google Brand: Google for Education Campaign: School in a new light Agencies: Ogilvy Singapore, Hogarth Worldwide, The Smalls |
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McDonald’s Singapore Campaign: The ‘Spicy Debate’ Agency: OMD Singapore |
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Republic of Singapore Navy Campaign: The Statement Collection Agency: MullenLowe Singapore |
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Singtel Campaign: Jin Jie Goes Digital with Singtel Agencies: Goodstuph, Hogarth Worldwide |
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Singtel Campaign: Keep every moment going with hi!App Agency: Hogarth Worldwide |
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Unilever Brand: Closeup Campaign: Closeup City Hall of Love Agency: MullenLowe Singapore |
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Viu Singapore Campaign: Viu To Win Agency : Tribal Worldwide |
25. Excellence in Marketing Transformation
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Beyond Medical Group Campaign: Healthcare Marketing |
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Lenovo Legion Asia-Pacific Brand: Lenovo / Intel Asia-Pacific Campaign: Lenovo Legion / Intel – The Power Is In Your Hands Creators Campaign Agency: LLAB (LiquidLab Communications) |
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Marshall Cavendish Education Campaign: MCE Rebranding Campaign Agency: Refinery and Fifth Ring |
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NCS Campaign: NCS rebrand: make extraordinary happen Agencies: Dentsu & WE Communications |
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Viu Singapore Campaign: Viu To Win Agency: Tribal Worldwide |
26. Excellence in Media Strategy
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Doctor Anywhere Campaign: Doctor Everywhere, Consult Anywhere Agency: ADK Connect Singapore |
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Financial Times Campaign: Financial Times – Singapore Tourism Board GMPW3 Partnership Agencies: Zenith Media, Publicis Groupe |
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HSBC Singapore Brand: HSBC Campaign: Go Green with HSBC Cards Agencies : PHD Singapore, Digitas Singapore |
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McDonald’s Singapore Campaign: The ‘Spicy Debate’ Agency: OMD Singapore |
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National University of Singapore Brand: Business School Campaign: Graduate GTM Transformation Agency: Construct Digital |
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Next Gen Foods Brand: TiNDLE Campaign: TiNDLE Agency: LITMUS Public Relations |
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PAP Community Foundation Brand: PCF Sparkletots Campaign: PCF Sparkletots 2022 Open House Campaign Agency: Addpetizer |
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Viu Singapore Campaign: Viu To Win Agency: Wavemaker Singapore |
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Viu Singapore Campaign: Again My Life (Back in Time) Agency: Wavemaker Singapore |
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Workplace Safety & Health Council Campaign: Step Up Workplace Safety & Health Agencies: GroupM, Off The Beaten Track |
27. Excellence in Mobile Marketing
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Cigna Campaign: StressWaves Agency: McCann Worldgroup Singapore |
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Doctor Anywhere Campaign: Doctor Everywhere, Consult Anywhere Agency: ADK Connect Singapore |
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HSBC Singapore Brand: HSBC Campaign: Hex + Agency: Pico Art International |
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HSBC Singapore Brand: HSBC Campaign: The Enhanced HSBC Everyday Global Account Agencies: Wunderman Thompson Singapore, PHD Singapore |
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Performance Motors Brand: BMW Singapore Campaign: BMW Autoverse Agency: TMRW |
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Prudential Singapore Campaign: PRUMoneyTalks Agency: VaynerMedia APAC |
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TransitLink Campaign: TL SimplyGo App – Unleash the Gates Agencies: Stellar Ace, Mastercard |
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Unilever Singapore Brand: Magnum Campaign: The Magnum Pleasure Auction Agencies: Jack Morton Worldwide, Golin Singapore, Sqkii, Mindshare, Tiffany Lovage |
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Viu Singapore Campaign: Viu To Win Agency: Wavemaker Singapore |
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WINK+ Campaign: TransitLink UTG 2021 Agency: Stellar Lifestyle |
28. Excellence in Out-Of-Home Advertising
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foodpanda Singapore Campaign: Brand Ambassador Launch – Pau-Pau |
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GIC Campaign: Growing Bold Futures with the World’s First Urban Farm Bus Stops Agency: 72andSunny Singapore |
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National Gallery Singapore Brand: The People’s Gallery Campaign: The People’s Gallery Agency: MullenLowe Singapore |
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Schroders Campaign: Schroders Beyond Profit Agencies: Yahoo, Ptarmigan Media (Singapore) |
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Sony Interactive Entertainment Singapore Brand: PlayStation Campaign: Gran Turismo 7 Launch Campaign Agency: DDB Hong Kong |
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Tokio Marine Life Insurance Campaign: Excellence in Out-of-Home Advertising Agency: Three60 Degrees Consulting |
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Viu Singapore Campaign: Viu To Win Agency: Wavemaker Singapore |
29. Excellence in Performance Marketing
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Accor Hotels Brand: Quantcast Campaign: Quantcast x Accor Hotels “The Perfect Escape” Campaign Agency: iProspect |
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Duke-NUS Medical School Campaign: Many Paths. One Destination. Agency: Construct Digital |
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Pan Pacific Hotels Group Campaign: Maximising Room Bookings via Advanced Audience Targeting and Automated Bid Strategies Agency: eMarketingEye |
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Singtel Brand: GOMO Campaign: Singtel GOMO Agencies: OMD, Amobee |
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Standard Chartered Bank Campaign: Standard Chartered Bank play their cards right for a successful campaign Agencies: Yahoo, Dentsu |
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Viu Singapore Campaign: Again My Life (Back in Time) Agencies: Wavemaker Singapore, Bread Butter Bacon |
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Viu Singapore Campaign: Viu To Win Agency: Wavemaker Singapore |
30. Excellence in Personalisation Marketing
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ASUS Campaign: Personalizing the PC Shopping Experience Agency: SmartOSC Corporation |
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Great Eastern Singapore Campaign: DPS Outreach Agency: Foxtrot Charlie |
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Pan Pacific Hotels Group Campaign: Accelerate Programme – Using Personalisation to Sprint out of the Pandemic Agency: Mezzo Labs |
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Philips Domestic Appliances Campaign: Regional Ecommerce Campaign Agencies: Carat, Dentsu International |
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Sasha’s Fine Foods Campaign: The Personalisation journey |
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Singapore Federation of Chinese Clans Association Campaign: River Hongbao 2022 Agency: Evolv Communications |
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Singtel Brand: GOMO Campaign: GOMO Agency: X10 Media |
31. Excellence in Pivot Marketing
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InterContinental Singapore Campaign: Guest Bookings Campaign Agency: 2Stallions Digital Marketing Agency |
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Performance Motors Brand: BMW Singapore Campaign: BMW Autoverse Agency: TMRW |
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TransitLink Campaign: TL SimplyGo App – Unleash the Gates Agencies: Stellar Ace, Mastercard |
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Viu Singapore Campaign: Streaming Made Sensational Agency: Tribal Worldwide |
32. Excellence in Programmatic Marketing
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Accor Hotels Brand: Quantcast Campaign: Quantcast x Accor Hotels “The Perfect Escape” Campaign Agency: iProspect |
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Advanced Micro Devices Brand: AMD EPYC™ Campaign: An EPYC™ Conversation Agency: The Media Shop |
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DBS Bank Campaign: DBS Nav Planner: A strategic, seamless programmatic campaign to power financial planning Agencies: Yahoo, Performics |
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IHH Group Healthcare Brand: Mount Elizabeth Hospitals Campaign: Audience first initiative with Data, A.I. and Creative Agencies: Adzymic, Wavemaker, Xaxis |
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Mediacorp Campaign: Berani Nyanyi? Agency: Audience Marketing @ Mediacorp |
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Singtel Brand: GOMO Campaign: Singtel GOMO Agencies: OMD, Amobee |
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Standard Chartered Bank Campaign: Standard Chartered Bank play their cards right for a successful campaign Agencies: Yahoo, Dentsu |
33. Excellence in Public Sector / Non-Profit Marketing
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Autism Network Singapore Campaign: “This is Me” – See Me in a Different Light Agency: The Nutgraf |
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Central Provident Fund Board Campaign: #YouGrillWeSpill: Honest Talks with CPF Agency: Wild Advertising & Marketing |
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Central Provident Fund Board Campaign: Every Purpose Needs a Plan Agency: McCann Worldgroup Singapore |
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Government Technology Agency (GovTech) Brand: GoBusiness Singapore Campaign: Go Simpler, Go Further: GoBusiness |
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Government Technology Agency (GovTech) Brand: Singpass Campaign: Co-creating Singpass: A Trusted National Digital Identity for Singapore’s Residents and Businesses |
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Health Promotion Board Campaign: It’s OKAY to reach out Agency: Publicis Singapore |
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Health Promotion Board Campaign: National Steps Challenge™ Agency: Publicis Singapore |
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Health Promotion Board Campaign: #HIVpostivity Agency: Publicis Singapore |
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Infocomm Media Development Authority Campaign: Digital for Life Agencies: Tribal Worldwide |
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Republic of Singapore Navy Campaign: The Statement Collection Agency: MullenLowe Singapore |
34. Excellence in Relationship Marketing
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Cigna Campaign: StressWaves Agency: McCann Worldgroup Singapore |
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FWD Singapore Campaign: Human centered tech, SMART: creating an engaging, intuitive insurance application experience |
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Jewel Changi Airport Campaign: Jewel Double Rewards Programme |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
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Singtel Campaign: Singtel Red Membership: REDefining indulgence for everyone Agencies: Hogarth Worldwide, OMD, Amobee |
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Viu Singapore Campaign: Viu To Win Agency: Tribal Worldwide |
35. Excellence in Retail / Shopper Marketing
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CapitaLand Investment Campaign: CapitaVerse Agency: BRCKTS |
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DFI Retail Group Brand: Meadows Campaign: Meadows Carbonated Drinks Range Launch Agency: Tag |
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Jewel Changi Airport Campaign: Win on Weekday (WOW) Promotion |
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Orchard Turn Developments Brand: ION Orchard Campaign: Season to Shine Agency: Weber Shandwick |
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OSIM Singapore Brand: OSIM Campaign: #uDreamOutOfThisWorld Agencies: TMRW, DIFFERENT,SAFFRON |
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Samsung Singapore Brand: Samsung Campaign: #BespokeDesignedByYou Agency: TMRW |
36. Excellence in Search Marketing
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Doctor Anywhere Campaign: Doctor Everywhere, Consult Anywhere Agency: ADK Connect Singapore |
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Harvey Norman (Pertama Merchandising) Brand:Harvey Norman Rises Above Competition With Digital Campaign: Agency: OOm |
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Hong Leong Finance Campaign: Search Marketing – Leveraging Search Marketing Successfully During Unprecedented Times |
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Marina Bay Sands Singapore Campaign: Always on SEO Agency: RED² Digital |
37. Excellence in Social Media Marketing
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CapitaLand Investment Campaign: A Jolly Molly Christmas’21 & A Joyous Molly Reunion’22 Agency: BRCKTS |
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Central Provident Fund Board Campaign: Every Purpose Needs A Plan Agency: UNIFORM |
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Central Provident Fund Board Campaign: #YouGrillWeSpill: Honest Talks with CPF Agency: Wild Advertising & Marketing |
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FairPrice Group Brand: NTUC FairPrice Campaign: Everywhere Also See Food |
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giga Campaign: onboard with giga! Agency: PROTOCOL |
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HSBC Singapore Brand: HSBC Campaign: HSBC Festive Mega Start Campaign Agencies: Wunderman Thompson Singapore, PHD Singapore, Ogilvy Singapore |
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Mandai Wildlife Group Campaign: Our #littleone |
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McDonald’s Singapore Campaign: The ‘Spicy Debate’ Agency: OMD Singapore |
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Ultherapy Brand: Merz Aesthetics Campaign: Lift From Within Agency: Construct Digital |
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Viu Singapore Campaign: Again My Life (Back in Time) Agency: Bread Butter Bacon |
38. Excellence in Sponsorship Activation
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DirectAsia Campaign: DirectAsia and Shell Escape |
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HSBC Singapore Brand: HSBC Campaign: Hex + Agency: Pico Art International |
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HSBC Singapore Brand: HSBC Campaign: HSBC Women’s World Championship (WWC) Campaign Agency: Ogilvy Singapore |
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Singapore Road Safety Council Campaign: In an accident, there is no second chance Agency: Dreambox Studio |
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Sinoppel Device Brand: OPPO Campaign: Sponsorship of i Light Singapore 2022 and presenting Lightwave: Isle of Light Empowered by OPPO Agency: Pico Art International |
39. Excellence in TV / Video Advertising
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Carousell Campaign: Carousell Save the Earth, Choose Secondhand Agency: Bread Butter Bacon |
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HSBC Singapore Brand: HSBC Campaign: The Enhanced HSBC Everyday Global Account Agencies: Wunderman Thompson Singapore, PHD Singapore |
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IHH Group Healthcare Brand: Mount Elizabeth Hospitals Campaign: A Thank You To Our Frontliners – Short Film Agency: Zeetrope Productions |
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Mediacorp Campaign: Berani Nyanyi? Agency: Audience Marketing @ Mediacorp |
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Mediacorp Campaign: Raya Dah Tiba! (Raya Is Here!) Agency: Audience Marketing @ Mediacorp |
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OSIM Singapore Brand: OSIM Campaign: Apart, But Still A Part Agencies: TMRW, DIFFERENT |
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Rémy Cointreau International Brand: Rémy Martin Campaign: Team Up For Excellence Agency: 402 Marketing Collective, Territory Films |
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Viu Singapore Campaign: Again My Life (Back in Time) Agency: Bread Butter Bacon |
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Viu Singapore Campaign: Streaming Made Sensational Agency: Tribal Worldwide |
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Workplace Safety & Health Council Campaign: Step Up Workplace Safety & Health Agency: Off The Beaten Track |
40. Excellence in Viral Marketing
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Caltex Campaign: Unstoppable Star Agency: VMLY&R Singapore |
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FairPrice Group Brand: NTUC FairPrice Campaign: Everywhere Also See Food |
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Malaysia Dairy Industries Brand: MARIGOLD HL Milk Campaign: MARIGOLD HL Milk Social Media Trendjacking – Squid Game Agency: Goodfellas |
41. Marketing Team of the Year
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DBS Bank |
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DHL Express |
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Jewel Changi Airport |
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Logitech Singapore |
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Quantcast |
42. Marketing Leader of the Year
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Logitech Singapore Individual: Zon Lim |
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Senoko Energy Individual: Heather Ang |
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TRAPO Individual: Ionut Danifeld |
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Viu Singapore Individual: Cheryl Lim |