2021 Finalists
1. Excellence in Advertising
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foodpanda Singapore Campaign: Tap into every day |
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Health Promotion Board, Singapore Brand: Preventive Division Campaign: Vascular Dementia Agency: Publicis Singapore |
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Health Promotion Board, Singapore Brand: Marketing Healthy Lifestyle Division Campaign: Nutrition Literacy (My Healthy Plate) Agency: Publicis Singapore |
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Income Campaign: #ProtectHappiness Agency: BBH Singapore |
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Meiji Seika (Singapore) Brand: Meiji Campaign: Yan Yan Carnival Agency: PROTOCOL |
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Panasonic Brand: nanoeX Campaign: Anti-Virus Mobility Agencies: HAKUHODO (Lead Agency), Grab (Publisher) |
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PCCW OTT (Singapore) Brand: Viu Singapore Campaign: Viu: Streaming made sensational for all Agency: DDB Group |
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PCCW OTT (Singapore) Brand: Viu Singapore Campaign: Viu Survive The Night Challenge Agency: Bread Butter Bacon |
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Poh Heng Jewellery Brand: Poh Heng Campaign: Created for Love Agencies: Ace of Hearts (Creative), Abundant, Calibre, Fuse & Seventeen (Production), Arena Media |
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Yeo Hiap Seng Brand: Yeo’s Campaign: #NDPWithYeos 2021 Agency: Mashwire |
2. Excellence in B2B Marketing
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Cisco WebEx Campaign: Cisco Webex: Paid Search Innovation Agency: Merkle B2B |
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DBS SME Banking Brand: DBS Bank Campaign: Merlin Agency: Bravo |
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Givaudan Singapore Campaign: Givaudan PIC B2B Marketing Agency: Construct Digital |
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HP Campaign: HP Speaker Series Agency: Transmission |
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Qlik Campaign: The Data Fitness Programme Agency: Archetype Agency |
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Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
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Visa Brand: Visa #WhereYouShopMatters Campaign: 9×16 Stores Agency: BBDO Singapore |
3. Excellence in Brand Awareness
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Atome Campaign: Get It Week ft. Atome Kittens Agency: VaynerMedia APAC |
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Dairy Farm Brand: Giant Campaign: Lowest Prices That Last Agency: OMD Singapore (Richanne Hizon, Kenzie Quek, Elisa Chua) |
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DFI Retail Group Brand: Meadows Campaign: Meadows Chips & Nuts Snack Campaign Agency: Tag |
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HSBC Campaign: Why stop here? Agency: Wunderman Thompson |
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McDonald’s Singapore Campaign: McDonald’s My Happy Table Agency: Leo Burnett Singapore |
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PCCW OTT (Singapore) Brand: Viu Singapore Campaign: Viu: Streaming made sensational for all Agency: DDB Group |
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Sentosa Development Corporation Campaign: Make Time For A Holiday |
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SingSaver Campaign: Make Your Money Work |
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StarHub Campaign: StarHub D+ Launch Agency: Carat Media Services |
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Yeo Hiap Seng Brand: Yeo’s Campaign: #NDPWithYeos 2021 Agency: Mashwire |
4. Excellence in Brand Strategy
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Great Eastern Campaign: #Lifeproof Campaign Agency: BLK J |
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Jewel Changi Airport Campaign: Retail Branding Campaign Agency: Havas Singapore |
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KFC Singapore Campaign: The Colonel’s Guarantee Agency: TSLA (The Secret Little Agency) |
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MSIG Asia Campaign: MSIG for Biodiversity |
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PCCW OTT (Singapore) Brand: Viu Singapore Campaign: Viu: Streaming made sensational for all Agency: DDB Group |
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Schroder Investment Management (Singapore) Brand: Schroders Singapore Campaign: Making An Impact Agency: antics@play |
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Shaw Contract (a Berkshire Hathaway company) Campaign: People Together, Planet Forever Agency: Scorch Identity |
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Visa Brand: Visa #WhereYouShopMatters Campaign: 9×16 Stores Agencies: BBDO Singapore |
5. Excellence in Communications / Public Relations
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Far East Hospitality Campaign: Transforming crisis to opportunities Agency: ADK Connect Singapore |
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MSIG Asia Campaign: MSIG for Biodiversity Agency: W/E + Partners |
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Oceanus Campaign: Oceanus Extended Reality AGM: Envisioning the Future Agencies: AP Media, Resolute Communications |
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Shopee Campaign: Connecting Businesses with Technology |
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Singapore Retailers Association Brand: eGSS Campaign: eGSS Shop. Win. Experience. Agency: TMRW |
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Singtel Campaign: Singtel’s COVID-19 Response |
6. Excellence in Consumer Insights / Market Research
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CPF Board Campaign: CPF Retirement Planning Campaign / CPF Planner Agency: McCann Worldgroup Singapore |
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DBS Bank Campaign: DBS PayLah! |
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Mediacorp Campaign: Driving Cross-Media Planning Excellence With Customer360 |
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PCCW OTT (Singapore) Brand: Viu Singapore Campaign: Viu: Streaming made sensational for all Agency: DDB Group |
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PCCW OTT (Singapore) Brand: Viu Singapore Campaign: Viu Survive The Night Challenge Agency: Bread Butter Bacon |
7. Excellence in Content Marketing
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Edrington Group Brand: The Macallan Campaign: The Macallan Experience Agency: Rebel & Soul |
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FairPrice Group Brand: NTUC FairPrice Campaign: Short Films: Homeground |
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FairPrice Group Brand: NTUC FairPrice Campaign: Everything Food Made Easy |
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Hongkong and Shanghai Banking Corporation Brand: HSBC Campaign: Moving ForwART Campaign Agency: Ogilvy Singapore |
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Mandom Corporation (Singapore) Brand: GATSBY Campaign: #10secSwag Agency: TMRW |
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PCCW OTT (Singapore) Brand: Viu Singapore Campaign: Viu Survive The Night Challenge Agency: Bread Butter Bacon |
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Qlik Campaign: The Data Fitness Programme Agency: Archetype Agency |
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SingSaver Campaign: Make Your Money Work |
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The Walt Disney Company Brand: Disney+ Campaign: Where in Time Is Loki? Agency: Publicis Singapore |
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Yeo Hiap Seng Brand: Yeo’s Campaign: #NDPWithYeos 2021 Agency: Mashwire |
8. Excellence in Corporate Social Responsibility
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AIA Singapore Campaign: Mission in HLBL in a Crisis |
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HSBC Brand: HSBC Women’s World Championship (HWWC) Campaign: HSBC ‘Swing For The Game Changers’ Agency: Wunderman Thompson |
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L’Oréal Paris Campaign: L’Oréal International Women’s Day #YouDeserveBetter campaign Agency: Blue Totem Communications |
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Singtel Campaign: Scam Awareness: Jaga Your Data |
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Yeo Hiap Seng Brand: Yeo’s Campaign: #NDPWithYeos 2021 Agency: Mashwire |
9. Excellence in Customer Engagement
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CPF Board Campaign: CPF Retirement Planning Campaign / CPF Planner Agency: McCann Worldgroup Singapore |
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Eastspring Investments (Singapore) Brand: Eastspring Investments Campaign: Money Parenting Agency: antics@play |
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escentials Campaign: Customer-centric Omnichannel Approach to Luxury & Niche Beauty Marketing |
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Hoi Hup Realty Brand: Parc Central Residences Campaign: Live the Central Park Life Agency: W/E + Partners |
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Kopitiam & Foodfare Campaign: Savour The Memories Agency: Invade Capital |
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Nespresso Singapore Campaign: World Explorations |
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PCCW OTT (Singapore) Brand: Viu Singapore Campaign: Viu Survive The Night Challenge Agency: Bread Butter Bacon |
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Singtel Brand: StepUp Campaign: Singtel StepUp |
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The Walt Disney Company Brand: Disney+ Campaign: Where in Time Is Loki? Agency: Publicis Singapore |
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Yeo Hiap Seng Brand: Yeo’s Campaign: #NDPWithYeos 2021 Agency: Mashwire |
10. Excellence in Data-Driven Marketing
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FairPrice Group Brand: NTUC FairPrice Campaign: FairPrice Social Media Engagement Approach |
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Government Technology Agency (GovTech) Campaign: You’ve Got Mail: From Email List to CRM Marketing Powerhouse |
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Harvey Norman (Pertama Merchandising) Campaign: Understanding Harvey Norman’s Consumer Behaviour With Data Analytics Agency: OOm |
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LUXASIA Campaign: Data-driven Omni-Marketing to engage & delight luxury beauty consumers |
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OQ Campaign: Unique data-led approach drives digital pivot for global petrochem manufacturer Agency: Hybrid Theory |
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Pan Pacific Hotels Group Campaign: The Reinvention of Normal. Developing a Personalization Capability During a Pandemic. Agency: Mezzo Labs |
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StarHub Campaign: StarHub D+ Launch Agency: Carat Media Services |
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StarHub Campaign: Precision Marketing Campaigns |
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UNHCR – The UN Refugee Agency Campaign: UNHCR, Imagine Ramadan Agency: ADA Digital Singapore |
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United Overseas Bank (UOB), Contrend Campaign: Using AI to build an audience-centric content strategy in SEA Agency: Immedia Content |
11. Excellence in Digital Marketing
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escentials Campaign: escentials’ Omni-channel Enhancement Campaign |
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Government Technology Agency (GovTech) Campaign: You’ve Got Mail: From Email List to CRM Marketing Powerhouse |
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McDonald’s Singapore Campaign: McDonald’s x Hershey’s – Spotify Agency: OMD Singapore (Melissa Tan, Adelin Lek) |
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National Council of Social Service Campaign: Belle – Mental Health First Responder Agency: McCann Worldgroup Singapore |
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Pants Bear Campaign: How to reach two billion views with 0 media budget Agency: Industria |
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PCCW OTT (Singapore) Brand: Viu Singapore Campaign: Viu Survive The Night Challenge Agency: Bread Butter Bacon |
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Singtel Brand: Singtel Dash Campaign: Singtel Dash PET – Breaking the mobile wallet boundary with insurance Agencies: Superson (creative), Tangent Singapore (production) |
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The Walt Disney Company Brand: Disney+ Campaign: Where in Time Is Loki? Agency: Publicis Singapore |
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Visa Brand: Visa #WhereYouShopMatters Campaign: 9×16 Stores Agency: BBDO Singapore |
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Yeo Hiap Seng Brand: Yeo’s Campaign: #NDPWithYeos 2021 Agency: Mashwire |
12. Excellence in eCommerce Marketing
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eParcelNow Campaign: eParcelNow Launch Agency: Zoo Group Singapore |
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escentials Campaign: escentials’ Omni-channel Enhancement Campaign |
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Harvey Norman (Pertama Merchandising) Campaign: Understanding Harvey Norman’s Consumer Behaviour With Data Analytics Agency: OOm |
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Herbal Pharm Campaign: Herbal Pharm For A Better You Agency: Damnzai |
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HP Campaign: HP Virtual Showroom Agency: Resolute Communications |
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IRVINS Campaign: Driving Growth through Personalized eCommerce Experiences Agency: Insider |
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Pan Pacific Hotels Group Campaign: The Reinvention of Normal. Developing a Personalization Capability During a Pandemic. Agency: Mezzo Labs |
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PCCW OTT (Singapore) Brand: Viu Singapore Campaign: Viu: Streaming made sensational for all Agency: DDB Group |
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Shopee Campaign: Shopee 11.11 Big Sale – E-commerce for Everyone |
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Singapore Retailers Association Brand: eGSS Campaign: eGSS Shop. Win. Experience. Agency: TMRW |
13. Excellence in Esports Marketing
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ASUSTek Computer Brand: Republic of Gamers (ROG) Campaign: ROG Masters Asia Pacific 2021 Agency: Zenway Productions |
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Logitech Brand: Logitech G Campaign: Play All Out Agency: RED² Digital |
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Moonton Campaign: Mobile Legends 515 eParty Agency: AP Media |
14. Excellence in Event Marketing
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Amazon Web Services Brand: Amazon Campaign: AWS Summit Online Asean Agency: Mills |
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Asia Pacific Breweries (Singapore) Brand: Edelweiss Campaign: Edelweiss Trade Launch Agency: Popper Asia (Singapore) |
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Daniel Boey Creatives Campaign: The Front Row 2021 Agency: AP Media |
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Exceed Sports & Entertainment Brand: Glow On ( Glow Festival) Campaign: Glow Festival Event Marketing Agency: Construct Digital |
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PubMatic Campaign: Envision: What’s Next For Addressability |
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Razer Campaign: RazerCon 2020 Agency: Anomalyst Studio |
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ResMed Asia Campaign: Sleep Better. Perform Better Webinar Agency: Ambrosia Communications |
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Singapore Management University (SMU) Campaign: SMU Open House 2021 |
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Singapore Retailers Association Brand: eGSS Campaign: eGSS Shop. Win. Experience. Agency: TMRW |
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The Walt Disney Company Brand: Disney+ Campaign: Where in Time Is Loki? Agency: Publicis Singapore |
15. Excellence in Experiential Marketing
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Asia Pacific Breweries (Singapore) Brand: Edelweiss Campaign: Edelweiss Trade Launch Agency: Popper Asia (Singapore) |
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Edrington Group Brand: The Macallan Campaign: The Macallan Experience Agency: Rebel & Soul |
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HP Campaign: HP Virtual Showroom Agency: Resolute Communications |
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McDonald’s Singapore Campaign: McDonald’s My Happy Table Agency: Leo Burnett Singapore |
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Panasonic Brand: nanoeX Campaign: Anti-Virus Mobility Agencies: HAKUHODO (Lead Agency), Grab (Publisher) |
16. Excellence in Gaming
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ASUSTek Computer Brand: Republic of Gamers (ROG) Campaign: ROG Masters Asia Pacific 2021 Agency: Zenway Productions |
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CapitaLand Brands: CapitaLand (Plaza Singapura, Funan, Raffles City, Bugis Junction, Bugis+, Bugis Street, Clarke Quay) Campaign: Explore the City: Game Quest Agency: Popper Asia (Singapore) |
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MSIG Insurance Singapore Campaign: Help Me Leh Agency: That Marketing Guy |
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National Youth Council Brand: SGMoji Campaign: SGMoji Agency: DSTNCT |
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The Walt Disney Company Brand: Disney+ Campaign: Where in Time Is Loki? Agency: Publicis Singapore |
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Unilever Singapore Brand: Magnum Campaign: Magnum Mini Matcha World Agencies: Jack Morton Worldwide, Golin Singapore |
17. Excellence in Influencer / KOLs Marketing
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CapitaStar (CapitaLand) Brand: CapitaStar Campaign: #HelloIAm Agency: Merkle |
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Central Provident Fund Board Campaign: CPF Retirement Planning Campaign / CPF Planner Agency: Wild Advertising & Marketing |
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FairPrice Group Brand: NTUC FairPrice Campaign: Everything Food Made Easy with Influencers |
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foodpanda Singapore Campaign: Tap into every day |
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HSBC Singapore Campaign: Live Consciously with HSBC Revolution Credit Card Agency: Digitas Singapore |
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LUXASIA Brand: KORA Organics Campaign: KORA Organics social media frenzy with Miranda Kerr & curated KOLs |
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New Balance Singapore Campaign: NB Grey Day 2021 Agency: Distilleri |
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Schroder Investment Management (Singapore) Brand: Schroders Singapore Campaign: Making An Impact Agency: antics@play |
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Shaw Contract (a Berkshire Hathaway company) Campaign: People Together, Planet Forever Agency: Scorch Identity |
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Yeo Hiap Seng Brand: Yeo’s Campaign: #NDPWithYeos 2021 Agency: Mashwire |
18. Excellence in Integrated Marketing
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City Developments Brand: Irwell Hill Residences Campaign: Icon of Prestige Agency: W/E + Partners |
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CPF Board Campaign: CPF Retirement Planning Campaign / CPF Planner Agency: McCann Worldgroup Singapore |
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Eastspring Investments (Singapore) Brand: Eastspring Investments Campaign: Money Parenting Agency: antics@play |
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Hoi Hup Realty Brand: Parc Central Residences Campaign: Live the Central Park Life Agency: W/E + Partners |
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Meiji Seika (Singapore) Brand: Meiji Campaign: Yan Yan Carnival Agency: PROTOCOL |
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National Youth Council Brand: SGMoji Campaign: SGMoji Agency: DSTNCT |
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Panasonic Brand: nanoeX Campaign: Anti-Virus Mobility Agencies: HAKUHODO (Lead Agency), Grab (Publisher) |
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PCCW OTT (Singapore) Brand: Viu Singapore Campaign: Viu: Streaming made sensational for all Agency: DDB Group |
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Shopee Campaign: Shopee 11.11 Big Sale – E-commerce for Everyone |
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Singapore Retailers Association Brand: eGSS Campaign: eGSS Shop. Win. Experience. Agency: TMRW |
19. Excellence in Interactive Marketing / AR & VR
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CapitaLand Brands: CapitaLand (Plaza Singapura, Funan, Raffles City, Bugis Junction, Bugis+, Bugis Street, Clarke Quay) Campaign: Explore the City: Game Quest Agency: Popper Asia (Singapore) |
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Daniel Boey Creatives Campaign: The Front Row 2021 Agency: AP Media |
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escentials Campaign: AR Spatial 3D Virtual Stores for Paragon Flagship Store & TANGS Shop-in-Shop |
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National Youth Council Brand: SGMoji Campaign: SGMoji Agency: DSTNCT |
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Yeo Hiap Seng Brand: Yeo’s Campaign: #NDPWithYeos 2021 Agency: Mashwire |
20. Excellence in Launch / Re-launch Marketing
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eParcelNow Campaign: eParcelNow Launch Agency: Zoo Group Singapore |
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Heavenly Wang Campaign: Heavenly Wang Relaunch |
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HSBC Singapore Campaign: Live Consciously with HSBC Revolution Credit Card Agency: Digitas Singapore |
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MSIG Asia Campaign: MSIG for Biodiversity Agency: W/E + Partners |
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PCCW OTT (Singapore) Brand: Viu Singapore Campaign: Viu: Streaming made sensational for all Agency: DDB Group |
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Salad Stop Brand: SaladStop! Campaign: The Good Food Revolution Agency: ADA Digital Singapore |
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Singtel Brand: Singtel Dash Campaign: Singtel Dash PET – Breaking the mobile wallet boundary with insurance Agencies: Superson (creative), Tangent Singapore (production) |
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StarHub Campaign: StarHub 5G Launch Agency: Carat Media Services |
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Subway Campaign: Subway Meat Stack – More Meat, Less Marketing Agencies: VaynerMedia APAC |
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Unilever Singapore Brand: Magnum Campaign: Magnum Mini Matcha World Agencies: Jack Morton Worldwide, Golin Singapore |
21. Excellence in Loyalty Marketing
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CapitaStar (CapitaLand) Brand: CapitaStar Campaign: CapitaStar LIVE 247 Agency: Merkle |
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Government Technology Agency (GovTech) Campaign: You’ve Got Mail: From Email List to CRM Marketing Powerhouse |
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Millennium Hotels and Resorts Brand: My Millennium Campaign: My Millennium Agencies: MullenLowe Profero, MetaSphere |
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Pan Pacific Hotels Group Campaign: Pan Pacific DISCOVERY |
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Singtel Brand: Singtel Dash Campaign: Singtel Dash Rewards – An inclusive rewards programme in your hands |
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StarHub Campaign: StarHub Rewards – All in one app |
22. Excellence in Marketing Innovation
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Asia Momentum Media Campaign: 放马过来! Show Off Show 2020 Agency: The M Makers |
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McDonald’s Singapore Campaign: McDonald’s My Happy Table Agency: Leo Burnett Singapore |
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New Balance Singapore Campaign: NB Grey Day 2021 Agency: Distilleri |
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NTUC Health Co-Operative Campaign: Annual Report 2020: The Joy of Connecting |
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Sentosa Development Corporation Campaign: Islander Brew |
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United Overseas Bank (UOB), Contrend Campaign: Using AI to build an audience-centric content strategy in SEA Agency: Immedia Content |
23. Excellence in Marketing to a Specific Audience
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CapitaStar (CapitaLand) Brand: CapitaStar Campaign: CapitaStar LIVE 247: Cook It Out with Singapore Home Cooks Agency: Merkle |
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Great Eastern Campaign: Great Eastern Women’s Run Agency: Full Circle Public Relations |
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McDonald’s Singapore Campaign: McDonald’s My Happy Table Agency: Leo Burnett Singapore |
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National University of Singapore Brand: Duke NUS Campaign: Duke NUS Specific Audience Agency: Construct Digital |
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National Youth Council Brand: SGMoji Campaign: SGMoji Agency: DSTNCT |
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PCCW OTT (Singapore) Brand: Viu Singapore Campaign: Viu Survive The Night Challenge Agency: Bread Butter Bacon |
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Qlik Campaign: The Data Fitness Programme Agency: Archetype Agency |
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Singtel Brand: Singtel Dash Campaign: Singtel Dash PET – Breaking the mobile wallet boundary with insurance |
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Singtel Brand: StepUp Campaign: Singtel StepUp |
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Visa Brand: Visa #WhereYouShopMatters Campaign: 9×16 Stores Agency: BBDO Singapore |
24. Excellence in Marketing Transformation
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Fullerton Fund Management Campaign: Fullerton Fund Management’s Marketing Transformation |
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JUMBO Group of Restaurants Brand: Love, Afare Campaign: Love, Afare Wins In Consumer Products Space Agency: Ad.WRIGHT Communications |
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KeyReply Campaign: KeyReply Marketing Transformation Agency: Construct Digital |
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Salad Stop Brand: SaladStop! Campaign: The Good Food People Revolution Agency: ADA Digital Singapore |
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ZF Asia Pacific Brand: ZF Aftermarket Campaign: Setting the scene for Next Generation Marketing |
25. Excellence in Media Strategy
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foodpanda Singapore Campaign: Tap into every day |
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McDonald’s Singapore Campaign: McDonald’s x Hershey’s – Spotify Agency: OMD Singapore (Melissa Tan, Adelin Lek) |
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National Youth Council Brand: SGMoji Campaign: SGMoji Agency: DSTNCT |
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PCCW OTT (Singapore) Brand: Viu Singapore Campaign: Viu: Streaming made sensational for all Agency: Wavemaker Singapore |
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Singapore Tourism Board Campaign: #KampongGelamUnited Agency: Fyreflyz |
26. Excellence in Mobile Marketing
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National Council of Social Service Campaign: Belle – Mental Health First Responder Agency: McCann Worldgroup Singapore |
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Pants Bear Campaign: How to reach two billion views with 0 media budget Agency: Industria |
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Shopee Campaign: Shopee 11.11 Big Sale – E-commerce for Everyone |
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Singtel Brand: Singtel Dash Campaign: ‘Dash it, Spin it, Shake it’ Lunar New Year 2021 |
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Visa Brand: Visa #WhereYouShopMatters Campaign: 9×16 Stores Agency: BBDO Singapore |
27. Excellence in Out-of-Home Advertising
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foodpanda Singapore Campaign: Tap into every day |
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New Balance Singapore Campaign: NB Grey Day 2021 Agency: Distilleri |
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Pacific Refreshments Brand: Coca-Cola Campaign: Coca-Cola Chinese New Year Agency: MediaCom Malaysia |
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Panasonic Brand: nanoeX Campaign: Anti-Virus Mobility Agencies: HAKUHODO (Lead Agency), Grab (Publisher) |
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Stellar Lifestyle Brand: Stellar Ace Campaign: Traveloka Gesture-To-Vote |
28. Excellence in Performance Marketing
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CPF Board Campaign: CPF Retirement Planning Campaign / CPF Planner Agency: McCann Worldgroup Singapore |
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DFI Retail Group Brand: Meadows Campaign: Meadows Chips & Nuts Snack Campaign Agency: Tag |
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Marina Bay Sands Campaign: Driving Room Bookings Through An Elevated Performance Strategy Agency: Assembly |
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PCCW OTT (Singapore) Brand: Viu Singapore Campaign: Viu: Streaming made sensational for all Agency: DDB Group |
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Rentokil Campaign: OOm’s Strategy For Rentokil’s Online Expansion And Growth Agency: OOm |
29. Excellence in Personalisation Marketing
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Aspire Lifestyles (APAC) Campaign: Relevant Service Offering |
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CPF Board Campaign: CPF Retirement Planning Campaign / CPF Planner Agency: McCann Worldgroup Singapore |
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DBS Bank Campaign: DBS PayLah! |
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Maybank Singapore Brand: Maybank Family & Friends Card Campaign: Family & Friends Card Relaunch – The Card with Freedom of Choice #ForYou |
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NTUC Income Campaign: Elevating Programmatic Media Performance for NTUC Income with Creative Adtech to Personalise Marketing at Scale Agencies: Adzymic, dentsu Singapore |
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Pan Pacific Hotels Group Campaign: The Reinvention of Normal. Developing a Personalization Capability During a Pandemic. Agency: Mezzo Labs |
30. Excellence in Pivot Marketing
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Exceed Sports & Entertainment Brand: Glow On ( Glow Festival) Campaign: Glow Festival Pivot Marketing Agency: Construct Digital |
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Marina Bay Sands Campaign: Marina Bay Sands’ Reopening 2020 Agency: OMD Singapore |
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PCCW OTT (Singapore) Brand: Viu Singapore Campaign: Viu: Streaming made sensational for all Agency: Tribal DDB |
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Yeo Hiap Seng Brand: Yeo’s Campaign: #NDPWithYeos 2021 Agency: Mashwire |
31. Excellence in Programmatic Marketing
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Herbal Pharm Campaign: Herbal Pharm For A Better You Agency: Damnzai |
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NTUC Income Campaign: Elevating Programmatic Media Performance for NTUC Income with Creative Adtech Agencies: Adzymic, dentsu Singapore |
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Singtel Campaign: Singtel Fibre Broadband Programmatic Campaign Agencies: Yahoo, Amobee |
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Singtel Brand: GOMO Campaign: Singtel GOMO Agencies: OMD, Amobee |
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StarHub Campaign: StarHub Mobile Programmatic Campaign Agencies: Yahoo, Carat |
32. Excellence in Public Sector / Non-Profit Marketing
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*SCAPE Campaign: Pathway Agency: Zenway Productions |
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CPF Board Campaign: CPF Retirement Planning Campaign / CPF Planner Agency: McCann Worldgroup Singapore |
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National Heritage Board Campaign: Children’s Season Agency: AP Media |
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National Youth Council Brand: SGMoji Campaign: SGMoji Agency: DSTNCT |
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Shaw Contract (a Berkshire Hathaway company) Campaign: People Together, Planet Forever Agency: Scorch Identity |
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Sport Singapore Campaign: “Dance of the Nation” Rally by GetActive! Singapore |
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UNHCR – The UN Refugee Agency Campaign: Rigour in Regularity for Fundraising Agency: ADA Digital Singapore |
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Wildtype Media Group Campaign: Wildtype Media Group International Women’s Day Campaign 2021 |
33. Excellence in Response to COVID-19
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DBS Bank Campaign: DBS Extra Bonus Day Campaign |
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Great Eastern Campaign: #Lifeproof Campaign Agency: BLK J |
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JUMBO Group of Restaurants Brand: Love, Afare Campaign: Love, Afare Wins In Consumer Products Space Agency: Ad.WRIGHT Communications |
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McDonald’s Singapore Campaign: McDonald’s My Happy Table Agency: Leo Burnett Singapore |
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Millennium Hotels and Resorts Brand: My Millennium Campaign: My Millennium Agencies: MullenLowe Profero, MetaSphere |
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Nespresso Singapore Campaign: World Explorations |
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Panasonic Brand: nanoeX Campaign: Anti-Virus Mobility Agencies: HAKUHODO (Lead Agency), Grab (Publisher) |
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Singtel Brand: Singtel Dash Campaign: Singtel Dash Remit – Accelerating digital remittance growth in challenging times |
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Unilever Singapore Brand: Magnum Campaign: Magnum Mini Matcha World Agencies: Jack Morton Worldwide, Golin Singapore |
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Yeo Hiap Seng Brand: Yeo’s Campaign: #NDPWithYeos 2021 Agency: Mashwire |
34. Excellence in Retail/ Shopper Marketing
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Edrington Group Brand: The Macallan Campaign: The Macallan Experience Agency: Rebel & Soul |
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LUXASIA Brand: Anna Sui Campaign: Engaging & Delightful Omni-Shopping Launch of Anna Sui Sky Fragrances |
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OSIM Singapore Brand: OSIM Campaign: Level Up – The World’s First Gaming Massage Chair Agency: Different |
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Singapore Retailers Association Brand: eGSS Campaign: eGSS Shop. Win. Experience. Agency: TMRW |
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Trouble Brewing Campaign: Trouble Brewing: Bringing Home the Beers Agency: Mutant |
35. Excellence in Search Marketing
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giga! Campaign: Winning in Search and claiming Rollover Data USP for giga! |
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Great Eastern Campaign: Success with Search Agency: Merkle |
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Hong Leong Finance Campaign: Vehicle Green Loan Campaign |
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MultiplierHR Campaign: MultiplerHR Search Marketing Agency: Construct Digital |
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P&G (Procter & Gamble) Brand: SK-II Campaign: Search Domination by Integrated Content & Off Page Strategy Agency: GroupM |
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Rentokil Campaign: OOm’s Strategy For Rentokil’s Online Expansion And Growth Agency: OOm |
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UBS Asset Management Singapore Campaign: Leap Frog up the Search Engine Ranks – The Importance of an Always on SEO Strategy Agency: RED² Digital |
36. Excellence in Social Media Marketing
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BioHealth Plus International Brand: Trichoderm Black Series Campaign: Take Control of your Hair – Trichoderm Anti-Hair Loss Oral Supplement for Ladies Agency: Hashmeta |
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eParcelNow Campaign: eParcelNow Launch Agency: Zoo Group Singapore |
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FairPrice Group Brand: NTUC FairPrice Campaign: 食在好煮艺 (Food for Live) |
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Meiji Seika (Singapore) Brand: Meiji Campaign: Yan Yan Carnival Agency: PROTOCOL |
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PCCW OTT (Singapore) Brand: Viu Singapore Campaign: Viu Survive The Night Challenge Agency: Bread Butter Bacon |
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PCCW OTT (Singapore) Brand: Viu Singapore Campaign: Viu: Streaming made sensational for all Agency: DDB Group |
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Schroder Investment Management (Singapore) Brand: Schroders Singapore Campaign: Making An Impact Agency: antics@play |
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Shopee Campaign: Shopee Live Kpop Festival |
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The Walt Disney Company Brand: Disney+ Campaign: Where in Time Is Loki? Agency: Publicis Singapore |
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Yeo Hiap Seng Brand: Yeo’s Campaign: #NDPWithYeos 2021 Agency: Mashwire |
37. Excellence in Sponsorship Activation
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*SCAPE Campaign: Pathway Agency: Zenway Productions |
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Great Eastern Campaign: Great Eastern Women’s Run Agency: Full Circle Public Relations |
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HSBC Brand: HSBC Women’s World Championship (HWWC) Campaign: HSBC ‘Swing For The Game Changers’ Agency: Wunderman Thompson |
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Shopee Campaign: Shopee Live Kpop Festival |
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Yeo Hiap Seng Brand: Yeo’s Campaign: #NDPWithYeos 2021 Agency: Mashwire |
38. Excellence in TV / Video Advertising
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foodpanda Singapore Campaign: Tap into every day |
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Health Promotion Board, Singapore Brand: Preventive Health Division Campaign: Vascular Dementia Agency: Publicis Singapore |
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Income Campaign: #ProtectHappiness Agency: BBH Singapore |
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Poh Heng Jewellery Brand: Poh Heng Campaign: Created for Love Agencies: Ace of Hearts (Creative), Abundant, Calibre, Fuse & Seventeen (Production), Arena Media |
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Realme Campaign: How Dare You |
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Visa Brand: Visa #WhereYouShopMatters Campaign: 9×16 Stores Agency: BBDO Singapore |
39. Excellence in Viral Marketing
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FairPrice Group Brand: NTUC FairPrice Campaign: Trendjacking |
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McDonald’s Singapore Campaign: McDonald’s My Happy Table Agency: Leo Burnett Singapore |
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National Youth Council Brand: SGMoji Campaign: SGMoji Agency: DSTNCT |
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Pants Bear Campaign: How to reach two billion views with 0 media budget Agency: Industria |
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Sport Singapore Campaign: “Dance of the Nation” Rally by GetActive! Singapore |
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Subway Campaign: Subway Meat Stack – More Meat, Less Marketing Agency: VaynerMedia APAC |
40. Marketing Leader of the Year (Individual)
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Fullerton Fund Management Individual: Cynara Tan |
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Health Promotion Board, Singapore Individual: Dzurina Binte Zainal |
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LUXASIA Individual: Avis Easteal |
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MSIG Asia Individual: Rebecca Ang Lee |
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Poh Heng Jewellery Individual: Pamela Seow |