2021 Winners
Marketer of the Year
 |
McDonald’s Singapore |
1. Excellence in Advertising
 |
Gold foodpanda Singapore Campaign: Tap into every day |
 |
Silver Income Campaign: #ProtectHappiness Agency: BBH Singapore |
 |
Bronze Yeo Hiap Seng Brand: Yeo’s Campaign: #NDPWithYeos 2021 Agency: Mashwire |
2. Excellence in B2B Marketing
 |
Gold Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: PRM Marketing Services (PRMMS) |
 |
Silver DBS SME Banking Brand: DBS Bank Campaign: Merlin Agency: Bravo |
 |
Bronze Visa Brand: Visa #WhereYouShopMatters Campaign: 9×16 Stores Agency: BBDO Singapore |
3. Excellence in Brand Awareness
|
Gold McDonald’s Singapore Campaign: McDonald’s My Happy Table Agency: Leo Burnett Singapore |
|
Silver Yeo Hiap Seng Brand: Yeo’s Campaign: #NDPWithYeos 2021 Agency: Mashwire |
 |
Bronze Atome Campaign: Get It Week ft. Atome Kittens Agency: VaynerMedia APAC |
4. Excellence in Brand Strategy
|
Gold Visa Brand: Visa #WhereYouShopMatters Campaign: 9×16 Stores Agency: BBDO Singapore |
 |
Silver KFC Singapore Campaign: The Colonel’s Guarantee Agency: TSLA (The Secret Little Agency) |
 |
Bronze Schroder Investment Management (Singapore) Brand: Schroders Singapore Campaign: Making An Impact Agency: antics@play |
5. Excellence in Communications / Public Relations
 |
Gold Far East Hospitality Campaign: Transforming crisis to opportunities Agency: ADK Connect Singapore |
 |
Silver Shopee Campaign: Connecting Businesses with Technology |
 |
Bronze MSIG Asia Campaign: MSIG for Biodiversity Agency: W/E + Partners |
6. Excellence in Consumer Insights / Market Research
 |
Gold PCCW OTT (Singapore) Brand: Viu Singapore Campaign: Viu: Streaming made sensational for all Agency: DDB Group |
|
Silver PCCW OTT (Singapore) Brand: Viu Singapore Campaign: Viu Survive The Night Challenge Agency: Bread Butter Bacon |
 |
Bronze CPF Board Campaign: CPF Retirement Planning Campaign / CPF Planner Agency: McCann Worldgroup Singapore |
7. Excellence in Content Marketing
 |
Gold The Walt Disney Company Brand: Disney+ Campaign: Where in Time Is Loki? Agency: Publicis Singapore |
 |
Silver Edrington Group Brand: The Macallan Campaign: The Macallan Experience Agency: Rebel & Soul |
 |
Bronze FairPrice Group Brand: NTUC FairPrice Campaign: Short Films: Homeground |
8. Excellence in Corporate Social Responsibility
 |
Gold Singtel Campaign: Scam Awareness: Jaga Your Data |
 |
Silver AIA Singapore Campaign: Mission in HLBL in a Crisis |
 |
Bronze L’Oréal Paris Campaign: L’Oréal International Women’s Day #YouDeserveBetter campaign Agency: Blue Totem Communications |
9. Excellence in Customer Engagement
 |
Gold Eastspring Investments (Singapore) Brand: Eastspring Investments Campaign: Money Parenting Agency: antics@play |
|
Silver Yeo Hiap Seng Brand: Yeo’s Campaign: #NDPWithYeos 2021 Agency: Mashwire |
|
Bronze The Walt Disney Company Brand: Disney+ Campaign: Where in Time Is Loki? Agency: Publicis Singapore |
10. Excellence in Data-Driven Marketing
 |
Gold Pan Pacific Hotels Group Campaign: The Reinvention of Normal. Developing a Personalization Capability During a Pandemic. Agency: Mezzo Labs |
 |
Silver UNHCR – The UN Refugee Agency Campaign: UNHCR, Imagine Ramadan Agency: ADA Digital Singapore |
 |
Bronze LUXASIA Campaign: Data-driven Omni-Marketing to engage & delight luxury beauty consumers |
11. Excellence in Digital Marketing
|
Gold The Walt Disney Company Brand: Disney+ Campaign: Where in Time Is Loki? Agency: Publicis Singapore |
 |
Silver Pants Bear Campaign: How to reach two billion views with 0 media budget Agency: Industria |
 |
Bronze National Council of Social Service Campaign: Belle – Mental Health First Responder Agency: McCann Worldgroup Singapore |
12. Excellence in eCommerce Marketing
|
Gold PCCW OTT (Singapore) Brand: Viu Singapore Campaign: Viu: Streaming made sensational for all Agency: DDB Group |
|
Silver Shopee Campaign: Shopee 11.11 Big Sale – E-commerce for Everyone |
 |
Bronze IRVINS Campaign: Driving Growth through Personalized eCommerce Experiences Agency: Insider |
13. Excellence in Esports Marketing
 |
Gold ASUSTek Computer Brand: Republic of Gamers (ROG) Campaign: ROG Masters Asia Pacific 2021 Agency: Zenway Productions |
 |
Silver Logitech Brand: Logitech G Campaign: Play All Out Agency: RED² Digital |
 |
Bronze Moonton Campaign: Mobile Legends 515 eParty Agency: AP Media |
14. Excellence in Event Marketing
 |
Gold Razer Campaign: RazerCon 2020 Agency: Anomalyst Studio |
|
Silver The Walt Disney Company Brand: Disney+ Campaign: Where in Time Is Loki? Agency: Publicis Singapore |
 |
Bronze Singapore Management University (SMU) Campaign: SMU Open House 2021 |
15. Excellence in Experiential Marketing
|
Gold McDonald’s Singapore Campaign: McDonald’s My Happy Table Agency: Leo Burnett Singapore |
|
Silver Edrington Group Brand: The Macallan Campaign: The Macallan Experience Agency: Rebel & Soul |
 |
Bronze Asia Pacific Breweries (Singapore) Brand: Edelweiss Campaign: Edelweiss Trade Launch Agency: Popper Asia (Singapore) |
16. Excellence in Gaming
|
Gold The Walt Disney Company Brand: Disney+ Campaign: Where in Time Is Loki? Agency: Publicis Singapore |
 |
Silver Unilever Singapore Brand: Magnum Campaign: Magnum Mini Matcha World Agencies: Jack Morton Worldwide, Golin Singapore |
 |
Bronze MSIG Insurance Singapore Campaign: Help Me Leh Agency: That Marketing Guy |
17. Excellence in Influencer / KOLs Marketing
 |
Gold New Balance Singapore Campaign: NB Grey Day 2021 Agency: Distilleri |
 |
Silver Shaw Contract (a Berkshire Hathaway company) Campaign: People Together, Planet Forever Agency: Scorch Identity |
|
Bronze Schroder Investment Management (Singapore) Brand: Schroders Singapore Campaign: Making An Impact Agency: antics@play |
18. Excellence in Integrated Marketing
 |
Gold National Youth Council Brand: SGMoji Campaign: SGMoji Agency: DSTNCT |
 |
Silver Singapore Retailers Association Brand: eGSS Campaign: eGSS Shop. Win. Experience. Agency: TMRW |
 |
Bronze Meiji Seika (Singapore) Brand: Meiji Campaign: Yan Yan Carnival Agency: PROTOCOL |
19. Excellence in Interactive Marketing / AR & VR
 |
Gold Daniel Boey Creatives Campaign: The Front Row 2021 Agency: AP Media |
|
Silver Yeo Hiap Seng Brand: Yeo’s Campaign: #NDPWithYeos 2021 Agency: Mashwire |
|
Bronze National Youth Council Brand: SGMoji Campaign: SGMoji Agency: DSTNCT |
20. Excellence in Launch / Re-launch Marketing
|
Gold PCCW OTT (Singapore) Brand: Viu Singapore Campaign: Viu: Streaming made sensational for all Agency: DDB Group |
 |
Silver eParcelNow Campaign: eParcelNow Launch Agency: Zoo Group Singapore |
 |
Bronze Salad Stop Brand: SaladStop! Campaign: The Good Food Revolution Agency: ADA Digital Singapore |
21. Excellence in Loyalty Marketing
 |
Gold StarHub Campaign: StarHub Rewards – All in one app |
 |
Silver Millennium Hotels and Resorts Brand: My Millennium Campaign: My Millennium Agencies: MullenLowe Profero, MetaSphere |
 |
Bronze CapitaStar (CapitaLand) Brand: CapitaStar Campaign: CapitaStar LIVE 247 Agency: Merkle |
22. Excellence in Marketing Innovation
 |
Gold United Overseas Bank (UOB), Contrend Campaign: Using AI to build an audience-centric content strategy in SEA Agency: Immedia Content |
|
Silver McDonald’s Singapore Campaign: McDonald’s My Happy Table Agency: Leo Burnett Singapore |
|
Bronze New Balance Singapore Campaign: NB Grey Day 2021 Agency: Distilleri |
23. Excellence in Marketing to a Specific Audience
|
Gold McDonald’s Singapore Campaign: McDonald’s My Happy Table Agency: Leo Burnett Singapore |
|
Silver PCCW OTT (Singapore) Brand: Viu Singapore Campaign: Viu Survive The Night Challenge Agency: Bread Butter Bacon |
 |
Bronze Singtel Brand: Singtel Dash Campaign: Singtel Dash PET – Breaking the mobile wallet boundary with insurance |
24. Excellence in Marketing Transformation
|
Gold Salad Stop Brand: SaladStop! Campaign: The Good Food People Revolution Agency: ADA Digital Singapore |
 |
Silver KeyReply Campaign: KeyReply Marketing Transformation Agency: Construct Digital |
 |
Bronze ZF Asia Pacific Brand: ZF Aftermarket Campaign: Setting the scene for Next Generation Marketing |
25. Excellence in Media Strategy
|
Gold McDonald’s Singapore Campaign: McDonald’s x Hershey’s – Spotify Agency: OMD Singapore (Melissa Tan, Adelin Lek) |
|
Silver foodpanda Singapore Campaign: Tap into every day |
|
Bronze PCCW OTT (Singapore) Brand: Viu Singapore Campaign: Viu: Streaming made sensational for all Agency: Wavemaker Singapore |
26. Excellence in Mobile Marketing
|
Gold Shopee Campaign: Shopee 11.11 Big Sale – E-commerce for Everyone |
|
Silver Pants Bear Campaign: How to reach two billion views with 0 media budget Agency: Industria |
|
Bronze Singtel Brand: Singtel Dash Campaign: ‘Dash it, Spin it, Shake it’ Lunar New Year 2021 |
27. Excellence in Out-of-Home Advertising
|
Gold New Balance Singapore Campaign: NB Grey Day 2021 Agency: Distilleri |
 |
Silver Panasonic Brand: nanoeX Campaign: Anti-Virus Mobility Agencies: HAKUHODO (Lead Agency), Grab (Publisher) |
 |
Bronze Pacific Refreshments Brand: Coca-Cola Campaign: Coca-Cola Chinese New Year Agency: MediaCom Malaysia |
28. Excellence in Performance Marketing
|
Gold CPF Board Campaign: CPF Retirement Planning Campaign / CPF Planner Agency: McCann Worldgroup Singapore |
 |
Silver Marina Bay Sands Campaign: Driving Room Bookings Through An Elevated Performance Strategy Agency: Assembly |
 |
Bronze Rentokil Campaign: OOm’s Strategy For Rentokil’s Online Expansion And Growth Agency: OOm |
29. Excellence in Personalisation Marketing
 |
Gold Maybank Singapore Brand: Maybank Family & Friends Card Campaign: Family & Friends Card Relaunch – The Card with Freedom of Choice #ForYou |
 |
Silver DBS Bank Campaign: DBS PayLah! |
|
Bronze CPF Board Campaign: CPF Retirement Planning Campaign / CPF Planner Agency: McCann Worldgroup Singapore |
30. Excellence in Pivot Marketing
 |
Gold Exceed Sports & Entertainment Brand: Glow On ( Glow Festival) Campaign: Glow Festival Pivot Marketing Agency: Construct Digital |
|
Silver Marina Bay Sands Campaign: Marina Bay Sands’ Reopening 2020 Agency: OMD Singapore |
|
Bronze PCCW OTT (Singapore) Brand: Viu Singapore Campaign: Viu: Streaming made sensational for all Agency: Tribal DDB |
31. Excellence in Programmatic Marketing
|
Gold StarHub Campaign: StarHub Mobile Programmatic Campaign Agencies: Yahoo, Carat |
|
Silver Singtel Campaign: Singtel Fibre Broadband Programmatic Campaign Agencies: Yahoo, Amobee |
|
Bronze NTUC Income Campaign: Elevating Programmatic Media Performance for NTUC Income with Creative Adtech Agencies: Adzymic, dentsu Singapore |
32. Excellence in Public Sector / Non-Profit Marketing
 |
Gold Sport Singapore Campaign: “Dance of the Nation” Rally by GetActive! Singapore |
 |
Silver *SCAPE Campaign: Pathway Agency: Zenway Productions |
|
Bronze Shaw Contract (a Berkshire Hathaway company) Campaign: People Together, Planet Forever Agency: Scorch Identity |
33. Excellence in Response to COVID-19
|
Gold McDonald’s Singapore Campaign: McDonald’s My Happy Table Agency: Leo Burnett Singapore |
 |
Silver JUMBO Group of Restaurants Brand: Love, Afare Campaign: Love, Afare Wins In Consumer Products Space Agency: Ad.WRIGHT Communications |
|
Bronze Panasonic Brand: nanoeX Campaign: Anti-Virus Mobility Agencies: HAKUHODO (Lead Agency), Grab (Publisher) |
34. Excellence in Retail/ Shopper Marketing
|
Gold Singapore Retailers Association Brand: eGSS Campaign: eGSS Shop. Win. Experience. Agency: TMRW |
|
Silver Edrington Group Brand: The Macallan Campaign: The Macallan Experience Agency: Rebel & Soul |
 |
Bronze OSIM Singapore Brand: OSIM Campaign: Level Up – The World’s First Gaming Massage Chair Agency: Different |
35. Excellence in Search Marketing
 |
Gold P&G (Procter & Gamble) Brand: SK-II Campaign: Search Domination by Integrated Content & Off Page Strategy Agency: GroupM |
 |
Silver MultiplierHR Campaign: MultiplerHR Search Marketing Agency: Construct Digital |
|
Bronze Rentokil Campaign: OOm’s Strategy For Rentokil’s Online Expansion And Growth Agency: OOm |
36. Excellence in Social Media Marketing
|
Gold FairPrice Group Brand: NTUC FairPrice Campaign: 食在好煮艺 (Food for Live) |
|
Silver Meiji Seika (Singapore) Brand: Meiji Campaign: Yan Yan Carnival Agency: PROTOCOL |
|
Bronze Yeo Hiap Seng Brand: Yeo’s Campaign: #NDPWithYeos 2021 Agency: Mashwire |
37. Excellence in Sponsorship Activation
|
Gold Yeo Hiap Seng Brand: Yeo’s Campaign: #NDPWithYeos 2021 Agency: Mashwire |
|
Silver *SCAPE Campaign: Pathway Agency: Zenway Productions |
 |
Silver HSBC Brand: HSBC Women’s World Championship (HWWC) Campaign: HSBC ‘Swing For The Game Changers’ Agency: Wunderman Thompson |
 |
Bronze Great Eastern Campaign: Great Eastern Women’s Run Agency: Full Circle Public Relations |
|
Bronze Shopee Campaign: Shopee Live Kpop Festival |
38. Excellence in TV / Video Advertising
 |
Gold Health Promotion Board, Singapore Brand: Preventive Health Division Campaign: Vascular Dementia Agency: Publicis Singapore |
 |
Silver Poh Heng Jewellery Brand: Poh Heng Campaign: Created for Love Agencies: Ace of Hearts (Creative), Abundant, Calibre, Fuse & Seventeen (Production), Arena Media |
|
Bronze Visa Brand: Visa #WhereYouShopMatters Campaign: 9×16 Stores Agency: BBDO Singapore |
39. Excellence in Viral Marketing
|
Gold McDonald’s Singapore Campaign: McDonald’s My Happy Table Agency: Leo Burnett Singapore |
|
Silver FairPrice Group Brand: NTUC FairPrice Campaign: Trendjacking |
|
Silver Pants Bear Campaign: How to reach two billion views with 0 media budget Agency: Industria |
|
Bronze Sport Singapore Campaign: “Dance of the Nation” Rally by GetActive! Singapore |
40. Marketing Leader of the Year (Individual)
 |
Gold MSIG Asia Individual: Rebecca Ang Lee |
 |
Silver Poh Heng Jewellery Individual: Pamela Seow |
 |
Bronze Health Promotion Board, Singapore Individual: Dzurina Binte Zainal |