2020 Finalists

1. Excellence in Advertising
AirAsia
Campaign: AirAsia CNY 2020
Agency: IPG Mediabrands (Singapore)
AXA Singapore
Campaign: AXA Critical Illness Campaign – The Family Portrait
Agency: Viddsee
DBS
Campaign: DBS Sparks Season 2: Everyday Heroes for a Better World
FairPrice
Campaign: Make a Fresh Start
Agency: Iris Singapore
Fullerton Fund Management
Campaign: Fullerton SGD Heritage Series Campaign
Agency: Water’s Edge
Income
Campaign: Last Sandwich Generation
Agency: BBH Asia Pacific
Manulife Singapore
Campaign: #Unbroken
Agencies: Tribal Worldwide Singapore, AKA Asia
Manulife Singapore
Campaign: Life Goes On: Sneaker Drop
Agencies: Tribal Worldwide Singapore, AKA Asia
Republic of Singapore Navy
Campaign: From the Future You
Agency: MullenLowe Group Singapore
UOB Cards
Campaign: KrisFlyer UOB Credit Card Launch
Agency: GERMS Digital
2. Excellence in B2B Marketing
CIMB Bank, Singapore Branch
Campaign: CIMB BusinessGo Refresh
Agency: TGH Collective
eBay
Campaign: eBay B2B Sellers Accelerator Program
Agency: Construct Digital
HSBC Singapore
Brand: HSBC Commercial Banking Singapore
Campaign: HSBC Commercial Banking Singapore: The Bank for Bigger Dreams
Agency: MullenLowe Group Singapore
Nespresso
Campaign: Nespresso Professional 2019
Agency: ADJECTIF
Sage Software Asia
Brand: Sage
Campaign: Thousand Paper Cranes
SAP
Campaign: SAP HR SuccessFactors Campaign
Agency: Construct Digital
Shaw Industries (a Berkshire Hathaway company)
Brand: Shaw Contract
Campaign: Return To Work: A Healthy Building Campaign
Agency: Scorch Identity
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: Edenred Singapore
3. Excellence in Brand Awareness
Asia Pacific Breweries (Singapore)
Brand: Tiger Crystal
Campaign: Crystal Cold Ice Party
Agency: The Teeth
FairPrice
Campaign: Make a Fresh Start
Agency: Iris Singapore
Government Technology Agency (GovTech)
Brand: LifeSG
Campaign: LifeSG: Simpler Services. Better Lives.
Agency: MullenLowe Group Singapore
Income
Campaign: Last Sandwich Generation
Agency: BBH Asia Pacific
Manulife Singapore
Campaign: Reimagining Ancient Tragedies
Agency: TBWA
Manulife Singapore
Campaign: #Unbroken
Agencies: Tribal Worldwide Singapore, AKA Asia
Manulife Singapore
Campaign: Life Goes On: Sneaker Drop
Agencies: Tribal Worldwide Singapore, AKA Asia
National Arts Council
Campaign: SG Culture Anywhere
Agency: Tate Anzur
StarHub
Brand: giga
Campaign: Ditch Your Glitch
Agency: PROTOCOL
UnionPay International
Campaign: #WinYourWay
Agency: antics@play
4. Excellence in Brand Strategy
CapitaLand
Brand: One Pearl Bank
Campaign: Life Lived Whole
Agency: UNIFORM
DBS
Campaign: The Trilogy of the DBS Transformation Journey Being a Tech Organisation that Happens To Do Banking
FairPrice
Campaign: Make a Fresh Start
Agency: Iris Singapore
giga!
Campaign: Ditch Your Glitch & Live Large
Manulife Singapore
Campaign: Reimagining Ancient Tragedies
Agency: TBWA
Manulife Singapore
Campaign: Life Goes On: Sneaker Drop
Agencies: Tribal Worldwide Singapore, AKA Asia
Republic of Singapore Navy
Campaign: From the Future You
Agency: MullenLowe Group Singapore
Shaw Industries (a Berkshire Hathaway company)
Brand: Shaw Contract
Campaign: Return To Work: A Healthy Building Campaign
Agency: Scorch Identity
Singapore LNG Corporation
Campaign: Make it Possible
Agency: Activiste
Singtel
Campaign: Championing Deeper Connections
5. Excellence in Communications / Public Relations
AIA Singapore
Campaign: Bridging the Critical Illness Protection Gap with AIA Singapore
Agencies: Ogilvy Singapore, DSTNCT
DBS
Campaign: Heroes of DBS T&O
FairPrice Group
Brand: NTUC FairPrice
Campaign: FairPrice Priority Shopping Hour, FairPrice on Wheels and FairPrice Housebrand Price Freeze initiative
Agency: Golin Singapore
FrieslandCampina Singapore
Brand: Friso Singapore
Campaign: FRISO Good Poop Matters, Baby!
Agency: Omnicom Public Relations Group
National Council Against Drug Abuse
Campaign: National Council Against Drug Abuse 2020 media campaign “HIGH”
Agency: Black Dot
National University Health System (NUHS)
Campaign: NUHS Fight Song
National Youth Council
Brand: Dear Covid-19
Campaign: Dear Covid-19
Agency: DSTNCT
NTUC LearningHub
Campaign: NTUC LearningHub Brand Relaunch Campaign
One Faber Group
Brand: Singapore Cable Car
Campaign: 45 Years of Scenic Views with Singapore Cable Car
Agency: PRecious Communications
Tokio Marine Life Insurance
Campaign: Excellence in Communications / Public Relations
Agency: Three60 Degrees Consulting
YHS Singapore
Brand: Yeo’s
Campaign: #YeosMoments Special Edition 2020
Agency: Mashwire
6. Excellence in Consumer Insights / Market Research
AIA Singapore
Campaign: Bridging the Critical Illness Protection Gap with AIA Singapore
Agencies: Ogilvy Singapore, DSTNCT
AXA Singapore
Campaign: AXA Critical Illness Campaign – The Family Portrait
Agency: Viddsee
giga!
Campaign: Insight Driven campaign for launch of giga and DitchYourEx campaign
Health Promotion Board
Campaign: Captain Sleep
Agency: Publicis Singapore
Manulife Singapore
Campaign: Beneath the breast
Agency: TBWA
Restaurant Brands International
Brand: Burger King
Campaign: Burger King’s Content Kitchen
Agency: MullenLowe Group Singapore
United Overseas Bank
Campaign: Lady’s Savings Account Launch
Agency: BBH Singapore
7. Excellence in Content Marketing
AXA Singapore
Campaign: AXA Critical Illness Campaign – The Family Portrait
Agency: Viddsee
Central Provident Fund (CPF) Board
Campaign: Facts of Life: The Future Is Closer Than You Think
Agency: Wild Advertising & Marketing
Health Promotion Board
Campaign: Captain Sleep
Agency: Publicis Singapore
Manulife Singapore
Campaign: #Unbroken
Agencies: Tribal Worldwide Singapore, AKA Asia
National Arts Council
Campaign: From the Living Room
Agency: Tate Anzur
National Volunteer and Philanthropy Centre
Campaign: The City of Good Show: Saving Our Charities
National Youth Council
Brand: Dear Covid-19
Campaign: Dear Covid-19
Agency: DSTNCT
Qingjian Realty
Brand: Forett @ Bukit Timah
Campaign: Forett @ Bukit Timah
Agencies: Asia PR Werkz, FLY Entertainment
Restaurant Brands International
Brand: Burger King
Campaign: Burger King’s Content Kitchen
Agency: MullenLowe Group Singapore
Shaw Industries (a Berkshire Hathaway company)
Brand: Shaw Contract
Campaign: Return To Work: A Healthy Building Campaign
Agency: Scorch Identity
Singapore Civil Defence Force
Campaign: 995 For Emergencies Only
Agencies: Starcom Media Worldwide, SGAG

UOB
Brand: UOB Privilege Banking
Campaign: Advice For All That Matters
Agency: BBH Singapore
8. Excellence in Corporate Social Responsibility
DBS
Campaign: DBS Sparks Season 2: Everyday Heroes for a Better World
Edrington Singapore
Campaign: The Macallan Charity Gala
Ocean Purpose Project
Campaign: OPP Community Covid Programme
Agency: Ocean Purpose Project
RHB Singapore
Campaign: RHB Financial Literacy Programme

Senoko Energy
Campaign: Senoko Power Gig
Agency: GERMS
Tokio Marine Life Insurance
Campaign: Excellence in Corporate Social Responsibility
Agency: Three60 Degrees Consulting
YHS Singapore
Brand: Yeo’s
Campaign: #YeosMoments Special Edition 2020
Agency: Mashwire
9. Excellence in Customer Engagement
7-Eleven Singapore
Campaign: 7-Eleven Day
Agency: That Marketing Guy
Grab
Campaign: GrabForGood Personalised Social Impact Reports
Manulife Singapore
Campaign: Life Goes On: Sneaker Drop
Agencies: Tribal Worldwide Singapore, AKA Asia
Pernod Ricard Singapore
Brand: Chivas Regal
Campaign: Chivas Regal Singapore – The Blind Taste
Agency: Access Communications
Qingjian Realty
Brand: Forett @ Bukit Timah
Campaign: Forett @ Bukit Timah
Agencies: Asia PR Werkz, FLY Entertainment
Sage Software Asia
Brand: Sage
Campaign: Thousand Paper Cranes
StarHub
Campaign: The All-New StarHub Rewards – Say Hello To Rewards In A Snap!
The Coca-Cola Company (Singapore)
Brand: Coca-Cola
Campaign: The Coca-Cola Galactic Bottles
Agency: Ogilvy Malaysia
UOB
Campaign: UOB Mighty
Agency: GERMS
YHS Singapore
Brand: Yeo’s
Campaign: #YeosMoments Special Edition 2020
Agency: Mashwire
10. Excellence in Data-Driven Marketing
DBS
Campaign: DBS Lifestyle App
FWD Group
Campaign: Retail-Affiliate InForce Campaign
giga!
Campaign: Insight Driven campaign for DitchYourGlitch campaign
NTUC Income
Campaign: Incomes Data-Driven Omnichannel Strategy
Agency: Happy Marketer, A Merkle Company
Pan Pacific Hotels Group
Campaign: Unlocking Competitive Advantage – Proving the Value in First Party Data
Agency: Mezzo Labs
Rentokil
Campaign: Staying relevant and maintaining Rentokil’s dominance using data-driven marketing strategies
Agency: OOm
Restaurant Brands International
Brand: Burger King
Campaign: Burger King’s Content Kitchen
Agency: MullenLowe Group Singapore
11. Excellence in Digital Marketing
DBS
Campaign: DBS Lifestyle App
Manulife Singapore
Campaign: #Unbroken
Agencies: Tribal Worldwide Singapore, AKA Asia
Manulife Singapore
Campaign: Life Goes On: Sneaker Drop
Agencies: Tribal Worldwide Singapore, AKA Asia
Marina Bay Sands
Campaign: Connecting the Dots from Online to Offline
Agency: ForwardPMX
Qingjian Realty
Brand: Forett @ Bukit Timah
Campaign: Forett @ Bukit Timah
Agencies: Asia PR Werkz, FLY Entertainment
Rentokil
Campaign: Maintaining Rentokil’s market dominance through advanced digital marketing campaigns
Agency: OOm
Shiseido Singapore
Brand: NARS Cosmetics
Campaign: NARS XXX CHAT
Agency: Access Communications
UOB
Campaign: UOB Mighty
Agency: GERMS
Wacom Southeast Asia
Brand: Wacom
Campaign: I CREATE
Agency: REBL/TJT
Workday
Campaign: Digital Agility Index
YHS Singapore
Brand: Yeo’s
Campaign: #YeosMoments Special Edition 2020
Agency: Mashwire
12. Excellence in eCommerce Marketing
ést.lab
Campaign: ést.lab OptimaLift A+ Intelligent Eye Revitaliser
Agency: ADJECTIF
Hitachi Home Electronics Asia (Singapore)
Brand: Hitachi
Campaign: Accelerated Digital Transformation
Agency: REBL
HP
Campaign: HP Sprocket Studio Launch
Agency: KRDS Digital
Lenovo Singapore
Campaign: Tailored For You
Agency: Reservoir World
Pan Pacific Hotels Group
Campaign: Unlocking Competitive Advantage – Proving the Value in First Party Data
Agency: Mezzo Labs
UOB
Campaign: ShopUOB
Agency: GERMS
VHIVE
Campaign: Going digital: A strategic e-Commerce marketing for Singapore’s leading furniture brand
Agency: OOm
13. Excellence in Event Marketing (Physical)
Asia Pacific Breweries (Singapore)
Brand: Tiger Crystal
Campaign: Crystal Cold Ice Party
Agency: The Teeth
Manulife Singapore
Campaign: Reimagining Ancient Tragedies
Agency: TBWA
Temasek
Campaign: The Great Singapore Replay – Season 2
Agency: VMLY&R
The Coca-Cola Company (Singapore)
Brand: Coca-Cola
Campaign: The Coca-Cola Galactic Bottles
Agency: Ogilvy Malaysia
14. Excellence in Event Marketing (Virtual)
*SCAPE
Campaign: HACKING THE NEW NORMAL: A Data-Led Virtual Hackathon For Fresh Grads and SMEs
Agency: Isentia
AP Media
Campaign: The Front Row
DBS
Campaign: DBS Asian Insights Conference 2020
Agency: Pico Art International
KFC Singapore
Campaign: KFC International Fried Chicken Day Virtual Eat-Together Event
Lancome
Campaign: Lancome Genifique #LiveYourStrength Virtual Flagship Store
Agency: MERCURY
National Arts Council
Campaign: From the Living Room
Agency: Tate Anzur
National Volunteer and Philanthropy Centre
Campaign: The City of Good Show: Saving Our Charities
Orange Room, Novastella Consultancy
Campaign: Run for Heroes 2020
Agency: Black Dot
Qingjian Realty
Brand: Forett @ Bukit Timah
Campaign: Forett @ Bukit Timah
Agencies: Asia PR Werkz, FLY Entertainment
The American Club Singapore
Campaign: Celebrating Women in a Time of Crisis & Adversity
15. Excellence in Experiential Marketing
Asia Pacific Breweries (Singapore)
Brand: Tiger Crystal
Campaign: Crystal Cold Ice Party
Agency: The Teeth
Hooq
Campaign: She’s A Terrorist And I Love Her (SATAILH) Media Launch
Agency: That Marketing Guy

One Faber Group
Brand: Singapore Cable Car
Campaign: 45 Years of Scenic Views with Singapore Cable Car
Agency: PRecious Communications
Pan Pacific Hotels Group
Brand: PARKROYAL Hotels and Resorts
Campaign: #EverydayIsPARKROYALDay
Agency: OC Group
Qingjian Realty
Brand: Forett @ Bukit Timah
Campaign: Forett @ Bukit Timah
Agencies: Asia PR Werkz, FLY Entertainment
Sage Software Asia
Brand: Sage
Campaign: Thousand Paper Cranes
ST Engineering
Campaign: INNOSUITE – An Experiential Tech Gallery
Agency: Studio Mojo
Temasek
Campaign: The Great Singapore Replay – Season 2
Agency: VMLY&R
The Coca-Cola Company (Singapore)
Brand: Coca-Cola
Campaign: The Coca-Cola Galactic Bottles
Agency: Ogilvy Malaysia
UOB Cards
Campaign: KrisFlyer UOB Credit Card Launch
Agency: GERMS Digital
16. Excellence in Gamification
7-Eleven Singapore
Campaign: 7-Eleven Chinese New Year 2020
Agency: That Marketing Guy
DBS
Campaign: POSB #BSHARP Campaign 2020: Protect Yourself Against Online Scams
KFC Singapore
Campaign: KFC Spin & Sure Win
Manulife Singapore
Campaign: Life Goes On: Sneaker Drop
Agencies: Tribal Worldwide Singapore, AKA Asia
Oversea-Chinese Banking Corporation
Campaign: Mighty Savers CNY 2020
Agency: Wavemaker Singapore
Shiseido Singapore
Brand: NARS Cosmetics
Campaign: NARS XXX CHAT
Agency: Access Communications
StarHub
Campaign: The All-New StarHub Rewards – Say Hello To Rewards In A Snap!
Technology Platform: Perx Technologies
17. Excellence in Influencer Marketing
AIA Singapore
Campaign: #EmbracingNewNorms
Agencies: Ogilvy Singapore, DSTNCT
Central Provident Fund (CPF) Board
Campaign: Facts of Life: The Future Is Closer Than You Think
Agency: Wild Advertising & Marketing
Garmin Singapore
Campaign: Garmin Singapore Ambassador and KOL Program
Agency: Meet Isaac
HP
Campaign: HP Sprocket Studio Launch
Agency: KRDS Digital
HSBC Bank Singapore
Campaign: HSBC Credit Cards #BringMeAlong Campaign
Agencies: Ogilvy, PHD Singapore
National Youth Council
Brand: Dear Covid-19
Campaign: Dear Covid-19
Agency: DSTNCT
Sony Music
Campaign: Lay Zhang x JabbaWockeez Global Influencer Campaign
Agency: Collab Asia
The Coca-Cola Company
Brand: Authentic Tea House
Campaign: Authentic Tea House Ayataka Japanese Green Tea influencer marketing
Agencies: Mediacom Singapore, Kobe Global Technologies
18. Excellence in Integrated Marketing
AIA Singapore
Campaign: Bridging the Critical Illness Protection Gap with AIA Singapore
Agencies: Ogilvy Singapore, DSTNCT
GRID Communications
Brand: Grid Mobile
Campaign: Grid Mobile launch
Agency: antics@play
HSBC Singapore
Campaign: HSBC Credit Cards #BringMeAlong Campaign
Agencies: Ogilvy, PHD Singapore
Manulife Singapore
Campaign: Reimagining Ancient Tragedies
Agency: TBWA
National Arts Council
Campaign: SG Culture Anywhere
Agency: Tate Anzur
National Council of Social Service
Brand: Beyond the Label
Campaign: Beyond the Label – Mental Health Public Education
Agency: McCann Worldgroup Singapore
National Youth Council
Brand: Dear Covid-19
Campaign: Dear Covid-19
Agency: DSTNCT
NTUC Income
Brand: SNACK by Income
Campaign: Reimagining Insurance with SNACK – Let your Lifestyle insure You!
Singapore Civil Defence Force
Campaign: 995 For Emergencies Only
Agencies: Starcom Media Worldwide, I.M Communications
Singapore University of Technology and Design
Campaign: Challenging University Giants by Reimagining the Future
Agency: MullenLowe Group Singapore
UOB
Campaign: UOB Mighty
Agency: GERMS
19. Excellence in Interactive Marketing / AR & VR
HSBC Bank Singapore
Campaign: HSBC More than a Personal Loan Campaign – Powering Your Underlying Aspirations and Rewriting Your Story
Agencies: Ogilvy, PHD Singapore
Manulife Singapore
Campaign: Life Goes On: Sneaker Drop
Agencies: Tribal Worldwide Singapore, AKA Asia
Manulife Singapore
Campaign: Reimagining Ancient Tragedies
Agency: TBWA
Sentosa Development Corporation
Campaign: Virtual Sentosa
Agency: BBH Singapore
Shaw Industries (a Berkshire Hathaway company)
Brand: Shaw Contract
Campaign: Return To Work: A Healthy Building Campaign
Agency: Scorch Identity
Verizon Media
Brand: Yahoo
Campaign: Yahoo AR Run
Agencies: Blue Totem Communications, Kobe (口碑), One9ninety
20. Excellence in Launch / Re-launch Marketing
3M Singapore
Campaign: Post-it Extreme Notes Launch 2020
Agency: Distilleri
AIA Singapore
Campaign: Bridging the Critical Illness Protection Gap with AIA Singapore
Agencies: Ogilvy Singapore, DSTNCT
Asia Pacific Breweries (Singapore)
Brand: Tiger Crystal
Campaign: Crystal Cold Ice Party
Agency: The Teeth
Fullerton Fund Management
Campaign: Fullerton SGD Heritage Series Campaign
Agency: Water’s Edge
Government Technology Agency (GovTech)
Campaign: LifeSG LifeSG: Simpler Services. Better Lives.
Agency: MullenLowe Group Singapore
GRID Communications
Brand: Grid Mobile
Campaign: Grid Mobile launch
Agency: antics@play
Manulife Singapore
Campaign: #Unbroken
Agencies: Tribal Worldwide Singapore, AKA Asia
National Youth Council
Brand: Dear Covid-19
Campaign: Dear Covid-19
Agency: DSTNCT
NTUC FairPrice
Brand: FairPrice Xtra
Campaign: Something Xtra for Everyone
Agency: Havas Media Singapore
Singtel International Group
Brand: Singtel Dash
Campaign: Dash EasyEarn
21. Excellence in Loyalty Marketing
DBS
Campaign: DBS Lifestyle App
DBS
Campaign: DBS X VivoRewards Instant Rewards (VRIR) Programme
HP
Campaign: HP Sprocket Studio Launch
Agency: KRDS Digital
Shell International Petroleum
Campaign: Shell Advantage Rewards (SHARE)
Agency: Edenred Singapore
StarHub
Campaign: The All-New StarHub Rewards – Say Hello To Rewards In A Snap!
Technology Platform: Perx Technologies
UOB Cards
Campaign: UOB Spend and Get Promotion 2019
Agency: GERMS
22. Excellence in Marketing Innovation
DBS
Campaign: DBS Sparks Season 2: Everyday Heroes for a Better World
DBS
Campaign: DBS X VivoRewards Instant Rewards (VRIR) Programme
Grab
Campaign: GrabForGood Personalised Social Impact Reports:
Manulife Singapore
Campaign: Life Goes On: Sneaker Drop
Agencies: Tribal Worldwide Singapore, AKA Asia
Manulife Singapore
Campaign: Reimagining Ancient Tragedies
Agency: TBWA
The Coca-Cola Company (Singapore)
Brand: Coca-Cola
Campaign: The Coca-Cola Galactic Bottles
Agency: Ogilvy Malaysia
Verizon Media
Brand: Yahoo
Campaign: Yahoo AR Run
Agencies: Blue Totem Communications, Kobe (口碑), One9ninety
23. Excellence in Marketing to a Specific Audience
Abbott Laboratories
Brand: Glucerna + FreeStyle Libre
Campaign: Diabetes Management Made Easy
Agency: Leo Burnett Singapore
Asia Pacific Breweries (Singapore)
Brand: Tiger Crystal
Campaign: Crystal Cold Ice Party
Agency: The Teeth
Health Promotion Board
Campaign: Don’t Uncle, Be Hunkle!
Agency: Publicis Singapore
HSBC Jade
Campaign: Perfect Shades of Jade
HSBC Singapore
Brand: HSBC Commercial Banking Singapore
Campaign: HSBC Commercial Banking Singapore: The Bank for Bigger Dreams
Agency: MullenLowe Group Singapore
Manulife Singapore
Campaign: Life Goes On: Sneaker Drop
Agencies: Tribal Worldwide Singapore, AKA Asia
National Council of Social Service
Brand: Beyond the Label
Campaign: Beyond the Label – Mental Health Public Education
Agency: McCann Worldgroup Singapore
People’s Association
Brand: Active Ageing
Campaign: Spend Your Life Living
Agency: Zoo Group Singapore
Republic of Singapore Navy
Campaign: From the Future You
Agency: MullenLowe Group Singapore
United Overseas Bank
Campaign: Lady’s Savings Account Launch
Agency: BBH Singapore
24. Excellence in Marketing Transformation
HSBC Singapore
Brand: HSBC Commercial Banking Singapore
Campaign: HSBC Commercial Banking Singapore: The Bank for Bigger Dreams
Agency: MullenLowe Group Singapore
Luxasia Group
Campaign: Luxasia”LX21″ Marketing Transformation
Manulife Singapore
Campaign: Manulife Excellence in Marketing Transformation
People’s Association
Brand: Active Ageing
Campaign: Spend Your Life Living
Agency: Zoo Group Singapore
Qingjian Realty
Brand: Forett @ Bukit Timah
Campaign: Forett @ Bukit Timah
Agencies: Asia PR Werkz, FLY Entertainment
Restaurant Brands International
Brand: Burger King
Campaign: Burger King’s Content Kitchen
Agency: MullenLowe Group Singapore
Sage Software Asia
Brand: Sage
Campaign: Sage Advance
Agencies: Twogether Creative, Rhingle
Shi Hui Yuan
Campaign: Transforming Traditional: SHI HUI YUAN
ST Engineering
Brand: AGIL
Campaign: AGIL – Unifying Brilliance
Agency: Activiste
T2 APL
Brand: T2
Campaign: Seamaster T2 Diamond 2019 Singapore
Agency: Dentsu Sports Asia
25. Excellence in Media Strategy
AIA Singapore
Campaign: Bridging the Critical Illness Protection Gap with AIA Singapore
Agencies: Ogilvy Singapore, DSTNCT
ést.lab
Campaign: ést.lab OptimaLift A+ Intelligent Eye Revitaliser
Agency: ADJECTIF
Hitachi Home Electronics Asia (Singapore)
Brand: Hitachi
Campaign: Accelerated Digital Transformation
Agency: REBL
NTUC FairPrice
Brand: FairPrice Xtra
Campaign: Something Xtra for Everyone
Agency: Havas Media Singapore
Standard Chartered Bank
Campaign: Here for Good: Gender Equality
Agency: Carat Singapore
Standard Chartered Bank Singapore
Campaign: The Power of X
Agency: Carat Singapore
26. Excellence in Mobile Marketing
CIMB Bank, Singapore Branch
Campaign: CIMB BusinessGo Refresh
Agency: TGH Collective
DBS
Campaign: DBS Lifestyle App
Government Technology Agency (GovTech)
Brand: LifeSG
Campaign: LifeSG: Simpler Services. Better Lives.
Agency: MullenLowe Group Singapore
HSBC Bank Singapore
Campaign: HSBC More than a Personal Loan Campaign – Powering Your Underlying Aspirations and Rewriting Your Story
Agencies: Ogilvy, PHD Singapore
Manulife Singapore
Campaign: Life Goes On: Sneaker Drop
Agencies: Tribal Worldwide Singapore, AKA Asia
National Council of Social Service
Brand: Beyond the Label
Campaign: Beyond the Label – Mental Health Public Education
Agency: McCann Worldgroup Singapore
National University of Singapore, Office of Admissions
Brand: National University of Singapore
Campaign: NUS Acceptance Campaign 2020
Agency: Epic Dialogue
Ocean Purpose Project
Campaign: Ocean Purpose Project Mobile App
Agency: Kaddra
Singapore University of Technology and Design
Campaign: Challenging University Giants by Reimagining the Future
Agency: MullenLowe Group Singapore
UOB
Campaign: UOB Mighty
Agency: GERMS
27. Excellence in Out-Of-Home Advertising
Health Promotion Board
Campaign: National Steps Challenge Season 5 – The Human Tetris Showdown
Agency: Publicis Singapore
HSBC
Campaign: HSBC Rain Vortex at Jewel Changi Airport
Agency: Ogilvy
Singapore University of Technology and Design
Campaign: Challenging University Giants by Reimagining the Future
Agency: MullenLowe Group Singapore
Singlife
Campaign: Singlife Account
Agencies: Garreck Direct Communications, Unity Media, JIN Design
28. Excellence in Performance Marketing
HSBC Singapore
Brand: HSBC Commercial Banking Singapore
Campaign: HSBC Commercial Banking Singapore: The Bank for Bigger Dreams
Agency: MullenLowe Group Singapore
Manulife Singapore
Campaign: #Unbroken
Agencies: Tribal Worldwide Singapore, AKA Asia
Marina Bay Sands
Campaign: Connecting the Dots from Online to Offline
Agency: ForwardPMX
National University Of Singapore
Brand: NUS Business School
Campaign: NUS Business School Graduate Studies
Agency: Construct Digital
ONLY Aesthetics
Campaign: Heroes of Digital x ONLIDissolve
Agency: Heroes of Digital
People’s Association
Brand: Active Ageing
Campaign: Spend Your Life Living
Agency: Zoo Group Singapore
Rentokil
Campaign: How Rentokil maintain its market dominance through comprehensive performance marketing
Agency: OOm
Shaw Industries (a Berkshire Hathaway company)
Brand: Shaw Contract
Campaign: Return To Work: A Healthy Building Campaign
Agency: Scorch Identity
UOB
Campaign: UOB Mighty
Agency: GERMS
YHS Singapore
Brand: Yeo’s
Campaign: #YeosMoments Special Edition 2020
Agency: Mashwire
29. Excellence in Personalisation Marketing
DBS
Campaign: DBS Lifestyle App
Grab
Campaign: GrabForGood Personalised Social Impact Reports
Inspizone
Campaign: Inspizone Personalisation Marketing
NTUC Income
Campaign: Incomes Omnichannel Personalisation Strategy
Agency: Happy Marketer, a Merkle Company
Pan Pacific Hotels Group
Campaign: Leveraging the Value in First Party Data through Personalisation
Agency: Mezzo Labs
Qingjian Realty
Brand: Forett @ Bukit Timah
Campaign: Forett @ Bukit Timah
Agencies: Asia PR Werkz, FLY Entertainment
Standard Chartered Bank
Campaign: Harnessing the power of multi-channel personalisation
Agency: iProspect
30. Excellence in Pivot Marketing
AP Media
Campaign: Singapore Heritage Festival 2020
FairPrice
Campaign: Make a Fresh Start
Agency: Iris Singapore
Hitachi Home Electronics Asia (Singapore)
Brand: Hitachi
Campaign: Accelerated Digital Transformation
Agency: REBL
KFC Singapore
Campaign: KFC Response to COVID-19 Pandemic
Manulife Singapore
Campaign: Manulife Excellence in Pivot Marketing
National University Health System (NUHS)
Campaign: COVID-19 from the Inside
Sage Software Asia
Brand: Sage
Campaign: Sage Advance
Agencies: Twogether Creative, Rhingle
Sentosa Development Corporation
Campaign: Sentosa Covid Response Campaigns
Agency: BBH Singapore
Shaw Industries (a Berkshire Hathaway company)
Brand: Shaw Contract
Campaign: Return To Work: A Healthy Building Campaign
Agency: Scorch Identity
Shi Hui Yuan
Campaign: 14 Day Pivot-To-Launch Success: HALOCha
The American Club Singapore
Campaign: The American Club Singapore’s Business Transformation Journey
UOB
Campaign: ShopUOB
Agency: GERMS
31. Excellence in Programmatic Marketing
Hong Leong Finance
Campaign: Business Loans Digital Campaign
Manulife Singapore
Campaign: #Unbroken
Agencies: Tribal Worldwide Singapore, AKA Asia
Marina Bay Sands
Campaign: Powering Performance with Machine Learning
Agency: ForwardPMX
Standard Chartered Bank
Campaign: Harnessing the power of multi-channel personalisation
Agency: iProspect
32. Excellence in Public Sector / Non-Profit Marketing
Central Provident Fund (CPF) Board
Campaign: Facts of Life: The Future Is Closer Than You Think
Agency: Wild Advertising & Marketing
Government Technology Agency (GovTech)
Brand: LifeSG
Campaign: LifeSG: Simpler Services. Better Lives.
Agency: MullenLowe Group Singapore
Health Promotion Board
Campaign: Don’t Uncle, Be Hunkle!
Agency: Publicis Singapore
National Arts Council
Campaign: SG Culture Anywhere
Agency: Tate Anzur
National Council of Social Service
Brand: Beyond the Label
Campaign: Beyond the Label – Mental Health Public Education
Agency: McCann Worldgroup Singapore
NTUC LearningHub
Campaign: #InspiredByYou
Agency: That Marketing Guy
People’s Association
Brand: Active Ageing
Campaign: Spend Your Life Living
Agency: Zoo Group Singapore
Republic of Singapore Navy
Campaign: From the Future You
Agency: MullenLowe Group Singapore
Singapore Civil Defence Force
Campaign: 995 For Emergencies Only
Agencies: Starcom Media Worldwide, I.M Communications
Social Development Network
Brand: Spark Connections
Campaign: Spark Connections 2020
Agency: Xodbox
33. Excellence in Search Marketing
Inspizone
Campaign: Inspizone Multi-Dimensional Search Campaign
Marina Bay Sands
Campaign: Connecting the Dots from Online to Offline
Agency: ForwardPMX
Rentokil
Campaign: Search and Results: Using the power of Search to beat Rentokil’s competitors
Agency: OOm
UBS Asset Management Singapore
Campaign: Winning in Search and Financial Services – Supercharging our B2B SEO
Agency: RED² Digital
34. Excellence in Shopper Marketing
ést.lab
Campaign: ést.lab OptimaLift A+ Intelligent Eye Revitaliser
Agency: ADJECTIF
FairPrice
Campaign: Make a Fresh Start
Agency: Iris Singapore
HP
Campaign: HP Sprocket Studio Launch
Agency: KRDS Digital
Shi Hui Yuan
Brand: Tubby Belly
Campaign: Hyper Targeted, Customer-Focused Shopping Experience: Tubby Belly
35. Excellence in Social Media Marketing
AIA Singapore
Campaign: Embracing New Norms
Agency: DSTNCT
Central Provident Fund (CPF) Board
Campaign: Facts of Life: The Future Is Closer Than You Think
Agency: Wild Advertising & Marketing
DBS
Campaign: POSB #BSHARP Campaign 2020: Protect Yourself Against Online Scams
DSO National Laboratories
Campaign: Where Will Your Curiosity Take You? – DSO Talent Attraction Campaign
Agency: That Marketing Guy
Manulife Singapore
Campaign: Life Goes On: Sneaker Drop
Agencies: Tribal Worldwide Singapore, AKA Asia
Pan Pacific Hotels Group
Brand: PARKROYAL COLLECTION
Campaign: Planting the seeds for PARKROYAL COLLECTION
Agency: Duo Studio
Qingjian Realty
Brand: Forett @ Bukit Timah
Campaign: Forett @ Bukit Timah
Agencies: Asia PR Werkz, FLY Entertainment
Social Development Network
Brand: Spark Connections
Campaign: Spark Connections 2020
Agency: Xodbox
Sony Electronics (Singapore)
Campaign: Sony A7C: Go Beyond
Agency: Collabtive

StarHub
Brand: giga
Campaign: Ditch Your Glitch
Agency: PROTOCOL
Wacom Southeast Asia
Brand: Wacom
Campaign: I CREATE
Agency: REBL/TJT
YHS Singapore
Brand: Yeo’s
Campaign: #YeosMoments Special Edition 2020
Agency: Mashwire
36. Excellence in Sponsorship Activation
DBS
Campaign: DBS Live Fresh Card x Culture Cartel 2019
T2 APL
Brand: T2
Campaign: Seamaster T2 Diamond 2019 Singapore: TIBHAR rubber live test simulation
Agency: ThinkRaw
The Coca-Cola Company (Singapore)
Brand: Coca-Cola
Campaign: The Coca-Cola Galactic Bottles
Agency: Ogilvy Malaysia
UnionPay International
Campaign: #WinYourWay
Agency: antics@play
37. Excellence in Sports / eSports Marketing
AIA Singapore
Campaign: Embracing New Norms
Agency: DSTNCT
Orange Room, Novastella Consultancy
Campaign: Run for Heroes 2020
Agency: Black Dot
Pacific Refreshment
Brand: Coca-Cola
Campaign: Coca-Cola: Open up to live your dream
Agencies: O&M, MediaCom
Singtel International Group
Brand: PVP Esports
Campaign: PVP Esports @ Singapore Comic Con
T2 APL 
Brand: T2
Campaign: Seamaster T2 Diamond 2019 Singapore
Agency: Dentsu Sports Asia
38. Excellence in TV / Video Advertising
AXA Singapore
Campaign: AXA Critical Illness Campaign – The Family Portrait
Agency: Viddsee
DBS
Campaign: DBS Sparks Season 2: Everyday Heroes for a Better World
Income
Campaign: Last Sandwich Generation
Agency: BBH Asia Pacific
Manulife Singapore
Campaign: #Unbroken
Agencies: Tribal Worldwide Singapore, AKA Asia
Oversea-Chinese Banking Corporation
Brand: #OCBCCares
Campaign: The Hill Mynah
Agency: Goodfellas Consultancy
Singapore Telecommunications
Brand: Singtel
Campaign: His Grandfather’s Road
Singapore Telecommunications
Brand: Singtel
Campaign: This is the year
Social Development Network
Brand: Spark Connections
Campaign: Spark Connections 2020
Agency: Xodbox
UOB
Brand: UOB Privilege Banking
Campaign: Advice For All That Matters
Agency: BBH Singapore
39. Excellence in Viral Marketing
HP
Campaign: HP Sprocket Studio Launch
Agency: KRDS Digital
Income
Campaign: Last Sandwich Generation
Agency: BBH Asia Pacific
Manulife Singapore
Campaign: Life Goes On: Sneaker Drop
Agencies: Tribal Worldwide Singapore, AKA Asia
NAFA
Campaign: April Fools’ TikTok Campaign
Agency: DSTNCT
National Youth Council
Brand: Dear Covid-19
Campaign: Dear Covid-19
Agency: DSTNCT
Republic of Singapore Navy
Campaign: From the Future You
Agency: MullenLowe Group Singapore
The Coca-Cola Company (Singapore)
Brand: Coca-Cola
Campaign: The Coca-Cola Galactic Bottles
Agency: Ogilvy Malaysia
UOB Cards
Campaign: UOB Spend and Get Promotion 2019
Agency: GERMS
YHS Singapore
Brand: Yeo’s
Campaign: #YeosMoments Special Edition 2020
Agency: Mashwire
40. CMO of the Year (Individual)
Income
Individual: Marcus Chew
Standard Chartered Bank
Individual: Emma Sheller
Tokio Marine Life Insurance
Individual: Gilbert Pak
Workday
Individual: Geoff Kelly
41. Marketing Innovator of the Year (Individual)
Manulife Singapore
Individual: Cheryl Lim
Shaw Industries (a Berkshire Hathaway company)
Individual: Ace Le
T2 APL 
Individual: Belinda Liew Jee Fan
The Coca-Cola Company
Individual: Lim Kean Yew
Tokio Marine Life Insurance
Individual: Gilbert Pak
Workday
Individual: Jennifer Alejandro