2019 Winners
1. Excellence in Advertising
| Gold Manulife Singapore Campaign: #adulting Agency: TBWA\ Singapore |
| Silver Income Campaign: The Best Gift (From the Worst Parents in the World) Agency: BBH Asia Pacific |
| Bronze DBS Bank Campaign: SPARKS Season 2 | Everyday Heroes for a Better World Agencies: Moviola; Infectious Media |
2. Excellence in B2B Marketing
| Gold Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: Edenred |
| Silver SAP Southeast Asia Campaign: Asian Innovators Summit 2019 |
| Bronze Oracle Campaign: Your Tomorrow, Today Agency: Zenith Optimedia |
3. Excellence in Brand Awareness
| Gold DBS Bank Campaign: DBS SPARKS Mini-Series (S1 E9-10) Agency: Moviola Productions |
| Silver GRAB Campaign: How GRAB Made Singaporeans #SubscribeToLife Agency: Reprise |
| Bronze Manulife Singapore Campaign: #adulting Agency: TBWA\ Singapore |
4. Excellence in Brand Strategy
| Gold UOB Cards Campaign: UOB Lady’s Card 30 Years Campaign Agencies: BBH; GERMS; Goodstuph |
| Silver DBS Bank Campaign: DBS SPARKS Mini-Series (S1 E9-10) Agency: Moviola Productions |
| Bronze Ministry of Culture, Community and Youth Campaign: MCCY Caring Campaign |
5. Excellence in Communications / Public Relations
| Gold Manulife Singapore Campaign: Stop the Drama Agency: TBWA\ Singapore |
| Silver National Gallery Singapore Campaign: Let Art Surprise You Agency: Tate Azur |
| Bronze Singtel Campaign: GOMO Rapology Agency: Goodstuph |
6. Excellence in Consumer Insights / Market Research
| Gold UOB Campaign: Crazy Agency: BBH Singapore |
| Silver AIA Singapore Campaign: AIA Centennial PA (PA100) Agency: Water’s Edge |
| Bronze Ministry of Communications and Information Campaign: The Beat to Beat Diabetes Agency: Tribal Worldwide Singapore |
7. Excellence in Content Marketing
| Gold Ministry of Communications and Information Campaign: The Beat to Beat Diabetes Agency: Tribal Worldwide Singapore |
| Silver Central Provident Fund Board Campaign: The Future is Closer Than You Think Agency: Wild Advertising & Marketing |
| Bronze PUB, Singapore’s National Water Agency Campaign: Kinship: A Hari Raya Short Film Agency: DDB Group / Tribal Worldwide Singapore |
8. Excellence in Corporate Social Responsibility
| Gold Google Singapore Campaign: Google Online Safety Park Agency: Tate Anzur |
| Silver Manulife Singapore Campaign: Stop the Drama Agency: TBWA\ Singapore |
| Bronze AXA Insurance Campaign: AXA Insurance Champions Safer Mobility |
9. Excellence in Customer Engagement
| Gold The Learning Lab Brand: Xin Zhong Wen Campaign: McChinese Lessons Agency: BLKJ |
| Silver DBS Bank Campaign: Beep Beep Ka-Ching! Agency: The Secret Little Agency |
| Bronze DBS Bank Campaign: DBS Lifestyle App |
10. Excellence in Data-Driven Marketing
| Gold DBS Bank Campaign: Beep Beep Ka-Ching! Agency: The Secret Little Agency |
| Silver Income Campaign: Digitalising the Financial Advisor’s Personalised Approach Agency: Happy Marketer |
| Bronze Changi Airport Group Campaign: Data Driven Personalisation Agency: Accenture Digital |
11. Excellence in Digital Marketing
| Gold PUB, Singapore’s National Water Agency Campaign: Kinship: A Hari Raya Short Film Agency: DDB Group / Tribal Worldwide Singapore |
| Silver Starbucks Coffee Singapore Campaign: #MerrySips Agency: antics@play |
| Bronze UOB Cards Campaign: CardAttack-Your Daily Transactions Can Get You to Your Next Holiday Agency: GERMS |
12. Excellence in Event Marketing
| Gold Changi Airport Group & Jewel Changi Airport Development Brand: Jewel Changi Airport Campaign: Jewel Changi Airport Launch |
| Silver The Learning Lab Brand: Xin Zhong Wen Campaign: McChinese Lessons Agency: BLKJ |
| Bronze Wildlife Reserves Singapore Brand: Singapore Zoo Campaign: Rainforest Lumina |
13. Excellence in Experiential Marketing
| Gold The Learning Lab Brand: Xin Zhong Wen Campaign: McChinese Lessons Agency: BLKJ |
| Silver Manulife Singapore Campaign: Museum of Claims Agency: TBWA\ Singapore |
| Bronze BSH Home Appliances Brand: Bosch Home Appliances Campaign: InstaKitchen Agency: Goodstuph |
14. Excellence in Gaming
| Gold Kingsmen Exhibits Campaign: TOYBOX Powered by Hasbro Agencies: Kingsmen Exhibits; TMRW |
| Silver Ministry of Culture, Community and Youth Campaign: Collab & Conquer Agency: Tribal Worldwide Singapore |
| Bronze Starbucks Coffee Singapore Campaign: #MerrySips Agency: antics@play |
15. Excellence in Influencer Marketing
| Gold Shaw Industries (a Berkshire Hathaway Company) Brand: Shaw Contract Asia Campaign: Smart Impact with Sustainable Art Agency: Scorch Identity |
| Silver StarHub Campaign: The World’s Fastest Band Agency: BLKJ |
| Bronze Pan Pacific Hotels Group Brand: Pan Pacific Serviced Suites Campaign: The Suite Pan Pacific Life |
16. Excellence in Integrated Marketing
| Gold Manulife Singapore Campaign: #adulting Agency: TBWA\ Singapore |
| Silver Kingsmen Exhibits Campaign: TOYBOX Powered by Hasbro Agency: Kingsmen Exhibits; TMRW |
| Bronze Community Chest Campaign: Community Chest Branding Campaign Agency: Xodbox |
17. Excellence in Launch Marketing
| Gold Changi Airport Group & Jewel Changi Airport Development Brand: Jewel Changi Airport Campaign: Jewel Changi Airport Launch |
| Silver National Heritage Board Campaign: BALIKSG – The Singapore River Story Agency: Tate Anzur |
| Bronze HSBC Singapore Brand: HSBC Visa Platinum Card Campaign: Making Family Time More Fulfilling Agency: PHD Singapore |
18. Excellence in Loyalty Marketing
| Gold Shell International Petroleum Campaign: Shell Advantage Rewards (SHARE) Agency: Edenred |
| Silver Citibank Campaign: Citi Pay with Points Agency: 360 Communications |
| Bronze Galderma Singapore Brand: Cetaphil Campaign: Cetaphil Friends Loyalty Programme Agency: Mashwire |
19. Excellence in Marketing Innovation
| Gold Hanbaobao Brand: McDonald’s Singapore Campaign: The “Limited Edition” McGriddles Agency: Leo Burnett Singapore |
| Silver Changi Airport Group Campaign: Changi PlayPass Agency: Accenture Digital |
| Bronze AirAsia BIG Loyalty Campaign: Freedom Flyer Programme |
20. Excellence in Marketing to a Specific Audience
| Gold Great Eastern Life Assurance Company Campaign: Plan Like a Woman, Plan for the Long Run Agencies: BLKJ; Digitas; Starcom |
| Silver Singapore Kindness Movement Campaign: Is This Greatness? Agency: 3-Sixty Brand Communications |
| Bronze Ministry of Communications and Information Brand: Gov.sg Campaign: #HafandHaf Agency: ADK Singapore |
21. Excellence in Marketing Transformation
| Gold Singtel Campaign: Making Connections That Matter |
| Silver Hanbaobao Brand: McDonald’s Singapore Campaign: Make McDonald’s Great Again Agencies: Leo Burnett Singapore; DDB Singapore |
| Bronze Cisco ASEAN Campaign: Marketing Transformation to Modern Marketing |
22. Excellence in Media Strategy
| Gold Manulife Singapore Campaign: Museum of Claims Agency: TBWA\ Singapore |
| Silver HSBC Singapore Brand: HSBC Visa Platinum Card Campaign: Making Family Time More Fulfilling Agency: PHD Singapore |
| Bronze DBS Bank Campaign: Beep Beep Ka-Ching! Agency: The Secret Little Agency |
23. Excellence in Mobile Marketing
| Gold Singtel Campaign: Singtel StepUp Agency: BBH Asia Pacific |
| Silver UOB Cards Campaign: CardAttack-Your Daily Transactions Can Get You to Your Next Holiday Agency: GERMS |
| Bronze GRAB Campaign: How GRAB Made Singaporeans #SubscribeToLife Agency: Reprise |
24. Excellence in Out-of-Home Advertising
| Gold Manulife Singapore Campaign: Museum of Claims Agency: TBWA\ Singapore |
| Silver DBS Bank Campaign: Beep Beep Ka-Ching! Agency: The Secret Little Agency |
| Bronze Workforce Singapore Campaign: Adapt and Grow Agency: DDB Group / Tribal Worldwide Singapore |
25. Excellence in Performance Marketing
| Gold Singtel Brand: GOMO Campaign: An Innovative Approach to GOMO Conversions Agencies: Amobee; OMD Singapore |
| Silver Shiseido Singapore Brand: Anessa Campaign: Anessa Core and Mild 2019 Relaunch Agency: GRVTY Media |
| Bronze Samsung Asia Campaign: Better Than the Sun Agency: TMRW |
26. Excellence in Print Advertising
| Gold Manulife Singapore Campaign: Signature Indexed Universal Life Launch Agency: Tribal Worldwide Singapore |
| Silver Malaysia Dairy Industries Brand: MARIGOLD HL Milk Campaign: Put Back What the Exercise Took Out Agency: Goodfellas |
| Bronze Allianz Global Investors Campaign: Stay Ahead. Take Charge of Your Future Agencies: Tribal Worldwide, a Branch of DDB Group; iNNN Creative Solutions; Carat Singapore |
27. Excellence in Programmatic Marketing
| Gold Hanbaobao Brand: McDonald’s Singapore Campaign: 50 Years of Big Mac Agency: OMD Singapore |
| Silver KFC Singapore Campaign: Excellence in Programmatic Marketing Agency: Mindshare Singapore |
| Bronze DBS Bank Campaign: Bank to the Future Agency: Infectious Media |
28. Excellence in Public Sector / Non-Profit Marketing
| Gold Health Promotion Board Campaign: Eat, Drink, Shop Healthy Challenge – Sure Win Agency: Publicis Singapore |
| Silver PUB, Singapore’s National Water Agency Campaign: Water Conservation Campaign Agency: DDB Group / Tribal Worldwide Singapore |
| Bronze Manulife Singapore Campaign: Stop the Drama Agency: TBWA\ Singapore |
29. Excellence in Retail / Shopper Marketing
| Gold Amorepacific Group Brand: HERA Campaign: #OURBLACKSECRET Agencies: Different; TMRW |
| Silver ASSA ABLOY Singapore Brand: Yale Campaign: Yale Smart Shop Activation Campaign Agency: Popper Asia (Singapore) |
| Bronze DFS Venture Singapore Campaign: The Whisky Festival Agencies: +65; Asia PR Werkz; Mercury Live; Mercury Social |
30. Excellence in Search Marketing
| Gold Investment Management Association of Singapore Campaign: The Inaugural IMAS Digital Accelerator Programme Launch Agency: Cognito |
| Silver UBS Asset Management Campaign: Leap Frog Up the Search Engine Ranks – The Importance of an Always On SEA Strategy Agency: RED² Digital |
| Bronze P&G Brand: SK-II Campaign: How SK-II Leveraged Bespoke Content to Dominate SERP Agency: GroupM Search |
31. Excellence in Social Media Marketing
| Gold BSH Home Appliances Brand: Bosch Home Appliances Campaign: InstaKitchen Agency: Goodstuph |
| Silver Changi Airport Group & Jewel Changi Airport Development Brand: Jewel Changi Airport Campaign: Jewel Changi Airport Launch |
| Bronze Manulife Singapore Campaign: Mrs Fortune Teller Agency: The Secret Little Agency |
32. Excellence in Sponsorship Activation
| Gold The Learning Lab Brand: Xin Zhong Wen Campaign: McChinese Lessons Agency: BLKJ |
| Silver DBS Bank Campaign: DBS Marina Regatta 2019 Agency: Modellscape |
| Bronze GRAB Campaign: Food Truck Fest Agency: Ape Works |
33. Excellence in Sports / Esports Marketing
| Gold HP Inc. Campaign: OMEN by HP Challenger Series Agency: The Gaming Co. |
| Silver IRONMAN Asia Brand: Standard Chartered Singapore Marathon Campaign: Standard Chartered Singapore Marathon 2018 Agencies: Paradox Media; Carat; Weber Shandwick |
| Bronze HSBC Singapore Campaign: Swing for Power Agency: Ogilvy Singapore |
34. Excellence in TV / Video Advertising
| Gold Manulife Singapore Campaign: #adulting Agency: TBWA\ Singapore |
| Silver DBS Bank Campaign: Launch of DBS’ New Brand Promise ‘Live More, Bank Less’ Agency: Moviola Productions |
| Bronze National Council of Social Service Campaign: Beyond the Label Agency: McCann Worldgroup Singapore |
35. Excellence in Viral Marketing
| Gold Income Campaign: The Best Gift (From the Worst Parents in the World) Agency: BBH Asia Pacific |
| Silver Ministry of Communications and Information Campaign: The Beat to Beat Diabetes Agency: Tribal Worldwide Singapore |
| Bronze Manulife Singapore Campaign: God of Huat Agency: Bread Butter Bacon |
36. Overall Marketer of the Year
| Overall Marketer of the Year Manulife Singapore |