{"id":17200,"date":"2026-05-28T14:54:43","date_gmt":"2026-05-28T06:54:43","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/?p=17200"},"modified":"2026-05-28T14:57:35","modified_gmt":"2026-05-28T06:57:35","slug":"franchette-cardona","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/franchette-cardona\/","title":{"rendered":"Franchette Cardona"},"content":{"rendered":"

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2026 JUDGE’S PROFILE<\/h2>\n

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Franchette Cardona<\/h3>\n

Chief Marketing Officer<\/h4>\n

Singlife Philippines<\/h5>\n

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Franchette is an expert marketing and customer experience leader in the Philippines\u2019 financial services and fintech space. She has held senior leadership roles across top institutions including Singlife Philippines, Home Credit, BDO Network Bank, and GCash, leading brand growth, product marketing, and customer-centric strategies. Known for building strong, purpose-driven brands, she brings deep expertise in driving digital adoption and financial inclusion.<\/p>\n

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View other 2026 Judges\u2019 Profile<\/h5>\n

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Airspeed<\/strong><\/p>\n

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Concepcion Industrial Corporation<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Lala B. Vera-Lauro” position=”Head of Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2026\/05\/Crown-Asia-Chemicals-Corporation_Lala-B.-Vera-Lauro.png” admin_label=”Crown Asia Chemicals Corporation” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE0MjAxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Crown Asia Chemicals Corporation<\/strong><\/p>\n

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Discovery Hospitality<\/strong><\/p>\n

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Goldilocks Bakeshop<\/strong><\/p>\n

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Inchcape Philippines<\/strong><\/p>\n

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MAP Active Philippines<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Aries John Pineda” position=”Head of Consumer Growth” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2026\/03\/John-Pineda-img.jpg” admin_label=”METROBANK (Metropolitan Bank and Trust Company)” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2NzMwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

METROBANK (Metropolitan Bank and Trust Company)<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Jun Guevara” position=”Head of Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2026\/05\/Samsung-Philippines_Jun-Guevara.png” admin_label=”Samsung Philippines” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MDA1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Samsung Philippines<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Franchette Cardona” position=”Chief Marketing Officer” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2026\/05\/Singlife-Philippines_Franchette-Cardona.png” admin_label=”Singlife Philippines” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MjAwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” hover_enabled=”0″ locked=”off” global_colors_info=”{}” title_text=”Singlife Philippines_Franchette Cardona” sticky_enabled=”0″]<\/p>\n

Singlife Philippines<\/strong><\/p>\n

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2026 JUDGE’S PROFILEFranchette Cardona Chief Marketing Officer Singlife PhilippinesFranchette is an expert marketing and customer experience leader in the Philippines\u2019 financial services and fintech space. She has held senior leadership roles across top institutions including Singlife Philippines, Home Credit, BDO Network Bank, and GCash, leading brand growth, product marketing, and customer-centric strategies. 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Known for building […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/franchette-cardona\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Excellence Awards 2026 Philippines\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-28T06:54:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-28T06:57:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2026\/01\/mea-ph-2026.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"sandi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"sandi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/franchette-cardona\/\",\"url\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/franchette-cardona\/\",\"name\":\"Franchette Cardona - Marketing Excellence Awards 2026 Philippines\",\"isPartOf\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/#website\"},\"datePublished\":\"2026-05-28T06:54:43+00:00\",\"dateModified\":\"2026-05-28T06:57:35+00:00\",\"author\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/#\/schema\/person\/a44f8bad33ba9eaaab1f93a9a30afc2e\"},\"breadcrumb\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/franchette-cardona\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/franchette-cardona\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/franchette-cardona\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Franchette Cardona\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/#website\",\"url\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/\",\"name\":\"Marketing Excellence Awards 2026 Philippines\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/#\/schema\/person\/a44f8bad33ba9eaaab1f93a9a30afc2e\",\"name\":\"sandi\",\"url\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/author\/sandi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Franchette Cardona - Marketing Excellence Awards 2026 Philippines","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/franchette-cardona\/","og_locale":"en_US","og_type":"article","og_title":"Franchette Cardona - Marketing Excellence Awards 2026 Philippines","og_description":"2026 JUDGE'S PROFILEFranchette Cardona Chief Marketing Officer Singlife PhilippinesFranchette is an expert marketing and customer experience leader in the Philippines\u2019 financial services and fintech space. 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