{"id":17184,"date":"2026-05-28T14:40:36","date_gmt":"2026-05-28T06:40:36","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/?p=17184"},"modified":"2026-05-28T14:54:03","modified_gmt":"2026-05-28T06:54:03","slug":"bea-madrid","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/bea-madrid\/","title":{"rendered":"Bea Madrid"},"content":{"rendered":"

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2026 JUDGE’S PROFILE<\/h2>\n

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Bea Madrid<\/h3>\n

Head of Marketing<\/h4>\n

MAP Active Philippines<\/h5>\n

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With extensive experience in brand building, retail marketing, and consumer engagement, Bea leads marketing strategies and executions across a nationwide network of more than 300 stores in the Philippines. Bea manages a diverse portfolio of globally recognised brands in footwear, apparel, and specialty retail industries, including Foot Locker, New Balance, Converse, Skechers, Dr. Martens, HOKA, Planet Sports, Sports Direct, and Staccato, alongside additional brands within the regional portfolio of MAP Active.<\/p>\n

Known for driving impactful campaigns that connect global brands with local audiences, Bea brings a strong perspective on modern retail, culture-driven marketing, and the evolving consumer landscape in the Philippines.<\/p>\n

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View other 2026 Judges\u2019 Profile<\/h5>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”2026 Judges” module_id=”judges” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_module=”16738″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Therese Ezra Castrojas-Galang” position=”Vice President for Corporate Affairs and Communication” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2026\/05\/Airspeed_Therese-Ezra-Castrojas-Galang.png” admin_label=”Airspeed” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MDEwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Airspeed<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Sherina May Zamora-Cabajar ” position=”Head of Corporate Marketing & Communications ” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2026\/05\/Concepcion-Industrial-Corporation_Sherina-May-Zamora-Cabajar-.png” admin_label=”Concepcion Industrial Corporation” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MTI3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Concepcion Industrial Corporation<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Lala B. Vera-Lauro” position=”Head of Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2026\/05\/Crown-Asia-Chemicals-Corporation_Lala-B.-Vera-Lauro.png” admin_label=”Crown Asia Chemicals Corporation” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE0MjAxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Crown Asia Chemicals Corporation<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Blessy Townes” position=”Vice President & Head of Digital Marketing and Branding” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2026\/05\/Discovery-Hospitality_Blessy-Townes.png” admin_label=”Discovery Hospitality” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg3MDkiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Discovery Hospitality<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Danielle Eleazar ” position=”Head of Brand Marketing ” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2026\/05\/Goldilocks-Bakeshop_Danielle-Eleazar-.png” admin_label=”Goldilocks Bakeshop” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MDUyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Goldilocks Bakeshop<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Georgette Barrera-Jalasco” position=”Head of Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2026\/05\/Inchcape-Philippines_Georgette-Barrera-Jalasco.png” admin_label=”Inchcape Philippines” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MTcwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Inchcape Philippines<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Bea Madrid” position=”Head of Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2026\/05\/MAP-Active-Philippines_Bea-Madrid.png” admin_label=”MAP Active Philippines” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MTg0IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

MAP Active Philippines<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Aries John Pineda” position=”Head of Consumer Growth” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2026\/03\/John-Pineda-img.jpg” admin_label=”METROBANK (Metropolitan Bank and Trust Company)” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2NzMwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

METROBANK (Metropolitan Bank and Trust Company)<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Jun Guevara” position=”Head of Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2026\/05\/Samsung-Philippines_Jun-Guevara.png” admin_label=”Samsung Philippines” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MDA1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Samsung Philippines<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2026 JUDGE’S PROFILEBea Madrid Head of Marketing MAP Active PhilippinesWith extensive experience in brand building, retail marketing, and consumer engagement, Bea leads marketing strategies and executions across a nationwide network of more than 300 stores in the Philippines. Bea manages a diverse portfolio of globally recognised brands in footwear, apparel, and specialty retail industries, including […]<\/p>\n","protected":false},"author":63,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[33],"tags":[],"class_list":["post-17184","post","type-post","status-publish","format-standard","hentry","category-2026-judges"],"yoast_head":"\nBea Madrid - Marketing Excellence Awards 2026 Philippines<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/bea-madrid\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bea Madrid - Marketing Excellence Awards 2026 Philippines\" \/>\n<meta property=\"og:description\" content=\"2026 JUDGE'S PROFILEBea Madrid Head of Marketing MAP Active PhilippinesWith extensive experience in brand building, retail marketing, and consumer engagement, Bea leads marketing strategies and executions across a nationwide network of more than 300 stores in the Philippines. 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