{"id":17170,"date":"2026-05-28T12:21:28","date_gmt":"2026-05-28T04:21:28","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/?p=17170"},"modified":"2026-05-28T12:24:11","modified_gmt":"2026-05-28T04:24:11","slug":"georgette-barrera-jalasco","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/georgette-barrera-jalasco\/","title":{"rendered":"Georgette Barrera-Jalasco"},"content":{"rendered":"

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2026 JUDGE’S PROFILE<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ module_class=”members-full-description” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”40px|0px|40px|0px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2026\/05\/Inchcape-Philippines_Georgette-Barrera-Jalasco.png” title_text=”Inchcape Philippines_Georgette Barrera-Jalasco” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n

Georgette Barrera-Jalasco<\/h3>\n

Head of Marketing<\/h4>\n

Inchcape Philippines<\/h5>\n

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Georgette Barrera-Jalasco is the Head of Marketing at Inchcape Philippines, the leading distributor of Mercedes-Benz, Chrysler, Dodge, Jeep and Ram, Jaguar, Land Rover and Changan.<\/p>\n

In her role, she leads marketing strategy development, ensuring global marketing brand standards relate to local consumer mobility needs. Since she joined the company, outstanding customer experience and journey have been the focus in delivering business results.<\/p>\n

In her previous role, Georgette was the Senior Vice President for Marketing at Uniqlo Philippines, leading the brand for 8 years and helping to establish the businesses in Philippines and Vietnam. She also led strategic planning for ASEAN, Australia and India, in Tokyo Headquarters.<\/p>\n

Her work helped build brands in fashion retail, consumer electronics and automotive industries in the last 2 decades<\/p>\n

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View other 2026 Judges\u2019 Profile<\/h5>\n

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Airspeed<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Sherina May Zamora-Cabajar ” position=”Head of Corporate Marketing & Communications ” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2026\/05\/Concepcion-Industrial-Corporation_Sherina-May-Zamora-Cabajar-.png” admin_label=”Concepcion Industrial Corporation” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MTI3IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Concepcion Industrial Corporation<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Lala B. Vera-Lauro” position=”Head of Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2026\/05\/Crown-Asia-Chemicals-Corporation_Lala-B.-Vera-Lauro.png” admin_label=”Crown Asia Chemicals Corporation” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE0MjAxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Crown Asia Chemicals Corporation<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Blessy Townes” position=”Vice President & Head of Digital Marketing and Branding” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2026\/05\/Discovery-Hospitality_Blessy-Townes.png” admin_label=”Discovery Hospitality” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg3MDkiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Discovery Hospitality<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Danielle Eleazar ” position=”Head of Brand Marketing ” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2026\/05\/Goldilocks-Bakeshop_Danielle-Eleazar-.png” admin_label=”Goldilocks Bakeshop” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MDUyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Goldilocks Bakeshop<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Georgette Barrera-Jalasco” position=”Head of Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2026\/05\/Inchcape-Philippines_Georgette-Barrera-Jalasco.png” admin_label=”Inchcape Philippines” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MTcwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” hover_enabled=”0″ locked=”off” global_colors_info=”{}” title_text=”Inchcape Philippines_Georgette Barrera-Jalasco” sticky_enabled=”0″]<\/p>\n

Inchcape Philippines<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Aries John Pineda” position=”Head of Consumer Growth” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2026\/03\/John-Pineda-img.jpg” admin_label=”METROBANK (Metropolitan Bank and Trust Company)” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE2NzMwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

METROBANK (Metropolitan Bank and Trust Company)<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Jun Guevara” position=”Head of Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2026\/05\/Samsung-Philippines_Jun-Guevara.png” admin_label=”Samsung Philippines” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MDA1IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Samsung Philippines<\/strong><\/p>\n

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2026 JUDGE’S PROFILEGeorgette Barrera-Jalasco Head of Marketing Inchcape PhilippinesGeorgette Barrera-Jalasco is the Head of Marketing at Inchcape Philippines, the leading distributor of Mercedes-Benz, Chrysler, Dodge, Jeep and Ram, Jaguar, Land Rover and Changan. In her role, she leads marketing strategy development, ensuring global marketing brand standards relate to local consumer mobility needs. 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Since she joined […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/georgette-barrera-jalasco\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing Excellence Awards 2026 Philippines\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-28T04:21:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-28T04:24:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2026\/01\/mea-ph-2026.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"sandi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"sandi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/georgette-barrera-jalasco\/\",\"url\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/georgette-barrera-jalasco\/\",\"name\":\"Georgette Barrera-Jalasco - Marketing Excellence Awards 2026 Philippines\",\"isPartOf\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/#website\"},\"datePublished\":\"2026-05-28T04:21:28+00:00\",\"dateModified\":\"2026-05-28T04:24:11+00:00\",\"author\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/#\/schema\/person\/a44f8bad33ba9eaaab1f93a9a30afc2e\"},\"breadcrumb\":{\"@id\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/georgette-barrera-jalasco\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/georgette-barrera-jalasco\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/georgette-barrera-jalasco\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Georgette Barrera-Jalasco\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/#website\",\"url\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/\",\"name\":\"Marketing Excellence Awards 2026 Philippines\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/#\/schema\/person\/a44f8bad33ba9eaaab1f93a9a30afc2e\",\"name\":\"sandi\",\"url\":\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/author\/sandi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Georgette Barrera-Jalasco - Marketing Excellence Awards 2026 Philippines","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/georgette-barrera-jalasco\/","og_locale":"en_US","og_type":"article","og_title":"Georgette Barrera-Jalasco - Marketing Excellence Awards 2026 Philippines","og_description":"2026 JUDGE'S PROFILEGeorgette Barrera-Jalasco Head of Marketing Inchcape PhilippinesGeorgette Barrera-Jalasco is the Head of Marketing at Inchcape Philippines, the leading distributor of Mercedes-Benz, Chrysler, Dodge, Jeep and Ram, Jaguar, Land Rover and Changan. 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