{"id":15863,"date":"2025-07-03T11:44:42","date_gmt":"2025-07-03T03:44:42","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/?p=15863"},"modified":"2025-07-03T12:08:17","modified_gmt":"2025-07-03T04:08:17","slug":"bea-atienza","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/bea-atienza\/","title":{"rendered":"Bea Atienza"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Speakers” _builder_version=”4.16″ locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”2025 JUDGE’S PROFILE” _builder_version=”4.27.0″ _module_preset=”default” global_module=”15582″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

2025 JUDGE’S PROFILE<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ module_class=”members-full-description” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”40px|0px|40px|0px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2025\/07\/Colgate-Palmolive-Philippines_Bea-Atienza.png” title_text=”Colgate-Palmolive Philippines_Bea Atienza” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n

Bea Atienza<\/h3>\n

Marketing Director<\/h4>\n

Colgate-Palmolive Philippines<\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Bea is an award-winning planner with 18+ years of digital experience across international markets. Her approach merges brand planning and consumer-cultural insights with full- funnel marketing and ecosystem development.<\/p>\n

She is currently serving as Marketing Director for Impactful Brand Experience at Colgate Palmolive Philippines where she leads digital transformation, creative excellence and integrated media strategy. Prior to joining client side she was Chief Strategy Officer at Dentsu Philippines where she championed strategy and digital transformation across the network’s creative and media agencies. She was concurrently General Manager at iProspect, the group’s performance marketing arm. She previously held planning leadership positions with international remits at Edelman Digital Singapore, Wunderman Singapore and McCann Shanghai. Originally from Manila, she was charged with setting up the Strategy team for McCann\/MRM Philippines.<\/p>\n

She has been recognised within the industry for her contributions to marketing and advertising, and is actively involved in the professional community. A frequent speaker at industry events, she has served as a judge for various regional and international marketing and effectiveness awards. Since 2023, she has also been part of the board of a national advertising association in the Philippines.<\/p>\n

Bea originally graduated from Ateneo de Manila University and has an MS in Strategy & Design Management from The New School, as well as a professional certificate in Digital Media Marketing from New York University. She regularly teaches marketing and brand strategy at prominent universities including Singapore Management University, Ateneo de Manila University, and University of Asia & the Pacific.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#D2AE2B” divider_style=”dashed” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”View other 2025 Judges\u2019 Profile” _builder_version=”4.27.0″ _module_preset=”default” global_module=”15586″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

View other 2025 Judges\u2019 Profile<\/h5>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”2025 Judges” module_id=”judges” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_module=”15583″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Kenneth Yu” position=”Head of Integrated Sports Marketing and Communications” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2022\/08\/Action-Republic_Kenneth-Yu.png” admin_label=”Action Republic Corporation_Kenneth Yu” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjExMTY4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Action Republic Corporation<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Ace Adrian Amosco” position=”Head of Creatives” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2025\/07\/Alfamart-Trading-Philippines_Ace-Adrian-Amosco.png” admin_label=”Alfamart Trading Philippines_Ace Adrian Amosco” _builder_version=”4.27.0″ link_option_url_new_window=”on” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Alfamart Trading Philippines<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Jenny Orias Arcellana” position=”Brand General Manager” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2025\/05\/Amore_Jenny.png” admin_label=”Amorepacific Philippines_Jenny Orias Arcellana” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1Njg4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Amorepacific Philippines<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”D’Artagnan Aguilar” position=”Chief Marketing Officer” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2025\/06\/CIMB-Bank-Philippines_DArtagnan-Aguilar.png” admin_label=”CIMB Bank Philippines_D’Artagnan Aguilar” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NzM2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

CIMB Bank Philippines<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Bea Atienza” position=”Marketing Director” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2025\/07\/Colgate-Palmolive-Philippines_Bea-Atienza.png” admin_label=”Colgate-Palmolive Philippines_Bea Atienza” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1ODYzIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” hover_enabled=”0″ locked=”off” global_colors_info=”{}” title_text=”Colgate-Palmolive Philippines_Bea Atienza” sticky_enabled=”0″]<\/p>\n

Colgate-Palmolive Philippines<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Michael Ryan Miranda” position=”Cluster Head for Sustainability and MarComm (Philippines-Indonesia)” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2025\/06\/DB-Schenker_Michael-Ryan-Miranda.png” admin_label=”DB Schenker_Michael Ryan Miranda” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NzYwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

DB Schenker<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Roche Vandenberghe” position=”Chief Marketing Officer” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2025\/05\/Globe-Telecom_Roche-Vandenberghe.jpg” admin_label=”Globe Telecom” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NTc4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Globe Telecom<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Lorent Adrias” position=”Marketing Director” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2025\/05\/Kenny-Rogers-Roasters_Lorent-Adrias.jpeg” admin_label=”Kenny Rogers Roasters” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NTkxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]GKenny Rogers Roasters<\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Shubhashlok Dwibedy” position=”Head of Sales and Marketing, Philippines” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2025\/07\/Lotus-Pharmaceutical_Shubhashlok-Dwibedy.png” admin_label=”Lotus Pharmaceutical_Shubhashlok Dwibedy” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1ODMyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Lotus Pharmaceutical<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Judah Anton Ruiz” position=”Vice President & General Manager” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2021\/11\/Magnolia_Judah-Anton-Ruiz.png” admin_label=”Magnolia_Judah Anton Ruiz” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijg4MzEiLCJlbmFibGVfaHRtbCI6Im9mZiJ9fQ==@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Magnolia<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Dennis M. Sembrano” position=”Asst. Vice President \u2013 Sales and Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2025\/05\/Megawide-Construction-Corporation_Dennis-M.-Sembrano.png” admin_label=”Megawide Construction Corporation_Dennis M. Sembrano” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NjYxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Megawide Construction Corporation<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Tob Casta\u00f1eda” position=”Growth Marketing Head” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2023\/08\/Tob-Castaneda.jpg” admin_label=”Smart Communications _Tob\tCasta\u00f1eda” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEyNjkyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Smart Communications <\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Wence Wenceslao” position=”Senior Global Digital Lead – Beauty & Wellbeing” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2025\/05\/Unilever_Wence-Wenceslao.png” admin_label=”Unilever_Wence Wenceslao” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NjY5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Unilever<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2025 JUDGE’S PROFILEBea Atienza Marketing Director Colgate-Palmolive PhilippinesBea is an award-winning planner with 18+ years of digital experience across international markets. Her approach merges brand planning and consumer-cultural insights with full- funnel marketing and ecosystem development. She is currently serving as Marketing Director for Impactful Brand Experience at Colgate Palmolive Philippines where she leads digital […]<\/p>\n","protected":false},"author":63,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[31],"tags":[],"class_list":["post-15863","post","type-post","status-publish","format-standard","hentry","category-2025-judges"],"yoast_head":"\nBea Atienza - Marketing Excellence Awards 2026 Philippines<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/bea-atienza\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bea Atienza - Marketing Excellence Awards 2026 Philippines\" \/>\n<meta property=\"og:description\" content=\"2025 JUDGE'S PROFILEBea Atienza Marketing Director Colgate-Palmolive PhilippinesBea is an award-winning planner with 18+ years of digital experience across international markets. Her approach merges brand planning and consumer-cultural insights with full- funnel marketing and ecosystem development. 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