{"id":11168,"date":"2022-08-17T15:44:38","date_gmt":"2022-08-17T07:44:38","guid":{"rendered":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/?p=11168"},"modified":"2025-06-27T12:13:42","modified_gmt":"2025-06-27T04:13:42","slug":"kenneth-yu","status":"publish","type":"post","link":"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/kenneth-yu\/","title":{"rendered":"Kenneth Yu"},"content":{"rendered":"

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2025 JUDGE’S PROFILE<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ module_class=”members-full-description” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”40px|0px|40px|0px” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2022\/08\/Action-Republic_Kenneth-Yu.png” title_text=”Action Republic_Kenneth Yu” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Text” _builder_version=”4.27.0″ locked=”off” global_colors_info=”{}”]<\/p>\n

Kenneth Yu<\/h3>\n

Head of Integrated Sports Marketing and Communications<\/h4>\n

Action Republic Corporation<\/h5>\n

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Kenneth Yu is currently the Head of Integrated Sports Marketing and Communications with Action Republic Corporation, the sports and entertainment arm of Republic Biscuit Corporation, a leading snack food company in the Philippines. His company is deeply involved in Philippine volleyball, a sport that has become popular over the last decade or so in the country. His scope covers grassroots campaigns through the Rebisco Volleyball League, the National Team, university teams through the Ateneo Blue Eagles, and the pros via the Criss Cross King Crunchers, the Choco Mucho Flying Titans, and the Creamline Cool Smashers.
His most recent prior experience was in insurance as Head of Digital Marketing, Branding, and Events for Allianz PNB Life. He also has experience in Real Estate, Food & Beverage, and Hospitality and Leisure.<\/p>\n

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View other 2025 Judges\u2019 Profile<\/h5>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”2025 Judges” module_id=”judges” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_module=”15583″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Kenneth Yu” position=”Head of Integrated Sports Marketing and Communications” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2022\/08\/Action-Republic_Kenneth-Yu.png” admin_label=”Action Republic Corporation_Kenneth Yu” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjExMTY4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Action Republic Corporation<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Jenny Orias Arcellana” position=”Brand General Manager” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2025\/05\/Amore_Jenny.png” admin_label=”Amorepacific Philippines_Jenny Orias Arcellana” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1Njg4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Amorepacific Philippines<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”D’Artagnan Aguilar” position=”Chief Marketing Officer” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2025\/06\/CIMB-Bank-Philippines_DArtagnan-Aguilar.png” admin_label=”CIMB Bank Philippines_D’Artagnan Aguilar” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NzM2IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

CIMB Bank Philippines<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Michael Ryan Miranda” position=”Cluster Head for Sustainability and MarComm (Philippines-Indonesia)” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2025\/06\/DB-Schenker_Michael-Ryan-Miranda.png” admin_label=”Unilever_Wence Wenceslao” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NzYwIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

DB Schenker<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Roche Vandenberghe” position=”Chief Marketing Officer” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2025\/05\/Globe-Telecom_Roche-Vandenberghe.jpg” admin_label=”Globe Telecom” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NTc4IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Globe Telecom<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Lorent Adrias” position=”Marketing Director” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2025\/05\/Kenny-Rogers-Roasters_Lorent-Adrias.jpeg” admin_label=”Kenny Rogers Roasters” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NTkxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]GKenny Rogers Roasters<\/strong>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Dennis M. Sembrano” position=”Asst. Vice President \u2013 Sales and Marketing” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2025\/05\/Megawide-Construction-Corporation_Dennis-M.-Sembrano.png” admin_label=”Megawide Construction Corporation_Dennis M. Sembrano” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NjYxIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Megawide Construction Corporation<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Tob Casta\u00f1eda” position=”Growth Marketing Head” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2023\/08\/Tob-Castaneda.jpg” admin_label=”Smart Communications _Tob\tCasta\u00f1eda” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEyNjkyIiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]Smart Communications <\/strong>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” _builder_version=”4.16″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Wence Wenceslao” position=”Senior Global Digital Lead – Beauty & Wellbeing” image_url=”https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/wp-content\/uploads\/sites\/40\/2025\/05\/Unilever_Wence-Wenceslao.png” admin_label=”Unilever_Wence Wenceslao” _builder_version=”4.27.0″ _dynamic_attributes=”link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE1NjY5IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n

Unilever<\/strong><\/p>\n

[\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

2025 JUDGE’S PROFILEKenneth Yu Head of Integrated Sports Marketing and Communications Action Republic CorporationKenneth Yu is currently the Head of Integrated Sports Marketing and Communications with Action Republic Corporation, the sports and entertainment arm of Republic Biscuit Corporation, a leading snack food company in the Philippines. His company is deeply involved in Philippine volleyball, a […]<\/p>\n","protected":false},"author":50,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[24,31],"tags":[],"class_list":["post-11168","post","type-post","status-publish","format-standard","hentry","category-2022-judges","category-2025-judges"],"yoast_head":"\nKenneth Yu - Marketing Excellence Awards 2026 Philippines<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/awards.marketing-interactive.com\/marketing-excellence-ph\/kenneth-yu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kenneth Yu - Marketing Excellence Awards 2026 Philippines\" \/>\n<meta property=\"og:description\" content=\"2025 JUDGE'S PROFILEKenneth Yu Head of Integrated Sports Marketing and Communications Action Republic CorporationKenneth Yu is currently the Head of Integrated Sports Marketing and Communications with Action Republic Corporation, the sports and entertainment arm of Republic Biscuit Corporation, a leading snack food company in the Philippines. 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