2022 Finalists
1. Excellence in Advertising
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Allianz PNB Life Insurance Brand: Allianz PNB Life Campaign: Who’s A Good Hooman? Agency: Prodigious |
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Colgate-Palmolive Campaign: Ipakita Ang Tibay ng Iyong Ngiti: Challenging Filipinos’ Toxic Positivity and Inspiring them to #SmileStrong |
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Johnson & Johnson Brand: Johnson’s Baby Campaign: #DiKaNagiisa Johnson’s Baby Mother’s Day Agency: Wunderman Thompson |
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Nestlé Philippines Brand: Bear Brand Fortified RTD Campaign: Bear Brand Choco’s Play for Gamification Skyrockets Brand Awareness and Market Share Agencies: Openmind Philippines, Digital Turbine |
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Unilever Philippines Brand: Closeup Campaign: Unilever’s Closeup Earns the Right to Play with Mobile Gamers Agencies: Mindshare Philippines, WPP Philippines (Group M), Digital Turbine |
2. Excellence in B2B Marketing
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Cignal TV Campaign: Cignal’s Awesomefest 2022: Take on the Future! Agency: Golden Pencil |
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Eastern Communications Campaign: E-Huddle 2022 |
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Globe Telecom Brand: Globe Business Campaign: Globe Business: Solutions from Shawn Agency: SVEN |
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Integrated Computer Systems Campaign: Dell, HPE, Lenovo Lead Gen Agency: LeapOut |
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KMC Solutions Campaign: The Future of Work |
3. Excellence in Brand Awareness
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Bayer Philippines Brand: Claritin Campaign: Claritin – Feel the Clarity Agency: Oliver Philippines |
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Bayer Philippines Brand: Saridon and Sarimax Campaign: Better Sari Than Sorry Agency: IdeasXMachina Group of Hakuhodo |
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Beko Philippines Campaign: Live Like a Pro Agency: LeapOut |
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Fonterra Campaign: #AnchorButterDaysAhead – Turning Butter into a Trend (no, not that song by that boyband) Agency: ADA |
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Henry Buildex Prime Brand: HENRY Campaign: Grab and Ride |
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Home Credit Philippines Campaign: Para sa Life |
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HSBC Philippines Campaign: HSBC Bridges Filipinos with the world Agency: Wunderman Thompson Philippines |
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OfficePartners360 (OP360) Campaign: #WeAreOP360 |
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RLC Residences Campaign: Raise, Live, Connect with RLC Residences |
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Spotify Campaign: Spotify Lyrics Sharing Agencies: UM Worldwide – Singapore, LeadersPH, SAGA |
4. Excellence in Brand Strategy
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Bayer Philippines Brand: Saridon and Sarimax Campaign: Better Sari Than Sorry Agency: IdeasXMachina Group of Hakuhodo |
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Del Monte Philippines Brand: Del Monte Campaign: Go Crazy Agency: TBWA\Santiago Mangada Puno |
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DITO Telecommunity Corporation Brand: DITO Telecommunity Campaign: Galing DITO Agency: TBWA\Santiago Mangada Puno |
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Fonterra Campaign: #AnchorButterDaysAhead – Turning Butter into a Trend (no, not that song by that boyband) Agency: ADA |
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Phirst Park Homes Campaign: PHIRSTories Agency: Team OnGround |
5. Excellence in Communications / Public Relations
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Allianz PNB Life Insurance Brand: Allianz PNB Life Campaign: Allianz PNB Life Thought Leadership Agencies: M2 and Grupo Agatep |
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Bayer Philippines Brand: Berocca Campaign: Berocca – Supercharged Squad Agency: Oliver Philippines |
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Bayer Philippines Brand: Canesten Campaign: Canesten #GoodbyeFungiChallenge Agency: Seven A.D. |
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Golden Arches Development Corporation Brand: McDonald’s Campaign: M Safe Agency: TBWA\Santiago Mangada Puno |
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Palawan Pawnshop – Palawan Express Pera Padala Campaign: Palawan Pawnshop Kasambahay Kasambuhay 2021 Agency: SVEN |
6. Excellence in Content Marketing
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Bank of the Philippine Islands Campaign: Building Brand Love through Moment Marketing |
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Moneymax Campaign: Elevate Your Finances in the New Normal |
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Spotify Campaign: Charot Readings Agency: Summit Media (Summit Publishing) |
7. Excellence in Corporate Social Responsibility
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Ayala Land Campaign: Alagang Ayala Land Social Enterprises Digital Marketing Campaign |
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G-Xchange Brand: GCash Campaign: GForest – 1 million trees planted Agency: Fuentes Publicity Network |
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Home Credit Philippines Campaign: Payo Para sa Life |
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Hotel Sogo Brand: Global Comfort Group Corporation Campaign: SOGO CARES |
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Lenovo Philippines Campaign: Lenovo EdVision Program Agency: Perceptions |
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Manulife Philippines Campaign: Manulife Peso Smart |
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Nestlé Philippines Brand: Nestlé Wellness Campus Campaign: Nestlé Wellness Campus Digital Communities Agency: NuWorks Interactive Labs |
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Palawan Pawnshop – Palawan Express Pera Padala Campaign: Palawan Pawnshop Kasambahay Kasambuhay 2021 Agency: SVEN |
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Personal Collection Direct Selling Campaign: #GreenLifeGreatLife CSR Activities |
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Sourcefit Philippines Campaign: Carbon Footprint CSR Initiative |
8. Excellence in COVID-19 Related Campaign
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Eastern Communications Campaign: E-Huddle 2021 |
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Golden Arches Development Corporation Brand: McDonald’s Campaign: M Safe Agency: TBWA\Santiago Mangada Puno |
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Hotel Sogo Brand: Global Comfort Group Corporation Campaign: Hotel Sogo 11 So Safe Innovation |
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McDonald’s Philippines Brand: McDonald’s Campaign: McDonald’s Classroom Agency: Leo Burnett Manila |
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Viatris Campaign: MIMS COVID-19 Public Health Campaigns Agency: MediMarketing |
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Megaworld Lifestyle Malls Campaign: Safer and Happier Outdoors at Megaworld Lifestyle Malls |
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Metropolitan Bank & Trust Company (Credit Cards) Campaign: It Gets Better Agency: Golden Pencil |
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Nestlé Philippines Brand: Nestlé Chuckie Campaign: CHUCKIE Snack N’ Play Agency: NuWorks Interactive Labs |
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SM Development Corporation Campaign: SMDC Health and Wellness Caravans Agency: Penserq Multimedia |
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SM Supermalls Campaign: SM Supermalls Vaccination Program |
9. Excellence in Customer Engagement
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AyalaLand Malls Brand: Ayala Malls TriNoma Campaign: Trinoma Milk Tea Festival |
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HSBC Philippines Campaign: HSBC Premier: Borderless and Lifestyle Series Agency: Gigi Bautista & Associates |
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Johnson & Johnson Brand: Johnson’s Baby Campaign: #DiKaNagiisa Johnson’s Baby Mother’s Day Agency: Wunderman Thompson |
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Nestlé Philippines Brand: Nestlé Chuckie Campaign: CHUCKIE Snack N’ Play Agency: NuWorks Interactive Labs |
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Palawan Pawnshop – Palawan Express Pera Padala Campaign: Palawan Pawnshop Kasambahay Kasambuhay 2021 Agency: SVEN |
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SM Development Corporation Campaign: SMDC The Good Guys Volunteers Agency: Penserq Multimedia |
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SM Supermalls Campaign: SM Supermalls: SuperMoms Club Agency: SVEN |
10. Excellence in Data-Driven Marketing & Consumer Insights
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Bank of the Philippine Islands Campaign: Real-Time Contextual Engagement |
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Exist Software Labs Campaign: RBank Digital |
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HSBC Philippines Campaign: HSBC Platinum Visa Rebate Credit Card Agency: Wunderman Thompson Philippines |
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Malayan Insurance Brand: Malayan PetCare Campaign: Malayan PetCare Agency: LeapOut |
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Manulife Philippines Campaign: Know Your Ys and Zs |
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Seaoil Philippines Campaign: Seaoil (Lifetime Free Gas Promo) Agencies: David & Golyat, Moving Walls |
11. Excellence in Digital Marketing
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Ayala Land Campaign: ‘Unang Sulyap’ Digital Campaign |
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Bayer Philippines Brand: Saridon and Sarimax Campaign: Better Sari Than Sorry Agency: IdeasXMachina Group of Hakuhodo |
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Beko Philippines Campaign: Live Like a Pro Agency: LeapOut |
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Colgate-Palmolive Campaign: Palmolive Digital Ecosystem |
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DITO Telecommunity Corporation Brand: DITO Telecommunity Campaign: Galing DITO Agency: TBWA\Santiago Mangada Puno |
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Insular Life Campaign: InLife SHEROES: The #InAko Movement Agency: SVEN |
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MAPFRE Insurance Campaign: We’ll Take Care Of You Agency: TeamAsia (Hamlin-Iturralde Corporation) |
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Rizal Commercial Banking Corporation Campaign: No More Mañana Campaign Agency: Avyan (CBR) |
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SM Supermalls Campaign: SM Christmasaya Village Agency: SVEN |
12. Excellence in eCommerce Marketing
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Del Monte Kitchenomics (Del Monte Philippines) Campaign: From Pandemic To The Pan: Del Monte Kitchenomics’s Livestream Campaign Agency: Shoppertainment Live |
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Pedigree (Mars Philippines) Campaign: #Fur-Enthood In Time Of Corona: Pedigree’s Livestream Campaign Agency: Shoppertainment Live |
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SM Retail Brand: Kultura Campaign: Uniquely Filipino Agency: LeapOut |
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Sports Central Campaign: Play. Every Day. Agency: LeapOut |
13. Excellence in Event Marketing
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AyalaLand Malls Brand: Ayala Malls Vertis North Campaign: Pearl ARMY Festa and Bazaar |
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HSBC Philippines Campaign: Premier Overseas Education Webinar Series Agency: Wunderman Thompson Philippines |
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KMC Solutions Campaign: Making Work + Life Better |
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PSOHNS (Philippine Society of Otolaryngology – Head and Neck Surgery) Campaign: MediMarketing PSOHNS 65th Annual Convention and 2nd Virtual Meeting Agency: MediMarketing |
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Megaworld Lifestyle Malls Campaign: Eastwood City Drive-Thru Pet Blessing |
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Megaworld Lifestyle Malls Campaign: Eastwood City New Year Countdown to 2022 |
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Shopwise International Grocery Shopping Campaign: The Wise Choice Agency: SAGA |
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Teleperformance Philippines Campaign: The Teleperformance Cloud Campus Ilocos Norte Microsite Launch Agency: COMCO Southeast Asia |
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Unilever Brand: Pond’s Campaign: Pond’s x Cosmo.ph PinkLab: Creating Fun and Beautiful Transformations Agency: Summit Media (Summit Publishing) |
14. Excellence in Experiential Marketing
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Bayer Philippines Brand: Berocca Campaign: Berocca – Supercharged Squad Agency: Oliver Philippines |
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Delivery Hero Philippines Brand: foodpanda PH Campaign: Pau-Pau Everywhere Agencies: Wavemaker, Metropolis |
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Johnson & Johnson Brand: Johnson’s Baby Campaign: Johnson’s Baby Milk+Rice Powerville Agency: Pulse Communications (Ogilvy Group) |
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McDonald’s Philippines Brand: McDonald’s Campaign: McDonald’s Classroom Agency: Leo Burnett Manila |
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Nestlé Philippines Brand: Nestlé Chuckie Campaign: CHUCKIE Snack N’ Play Agency: NuWorks Interactive Labs |
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Red Ribbon Bakeshop Campaign: Red Ribbon’s ‘Give Love Today’ Experiential Activation Event Agency: Stratworks |
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Riot Games Brand: League of Legends: Wild Rift Campaign: Star Guardian Art School Agencies: Bartle Bogle Hegarty (BBH) Singapore, SAGA |
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SM Supermalls Campaign: SM Southmall South Pole Express |
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Teleperformance Philippines Campaign: Work from Wherever You Live, Live Wherever You Love: The Teleperformance Cloud Campus Jeepney Agency: COMCO Southeast Asia |
15. Excellence in Gaming
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Nestlé Philippines Brand: Nestlé Chuckie Campaign: CHUCKIE Snack N’ Play Agency: NuWorks Interactive Labs |
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Nestlé Philippines Brand: Bear Brand Fortified RTD Campaign: Bear Brand Choco’s Play for Gamification Skyrockets Brand Awareness and Market Share Agencies: Openmind Philippines, Digital Turbine |
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SM Supermalls Campaign: SM Christmasaya Village Agency: SVEN |
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Unilever Philippines Brand: Closeup Campaign: Unilever’s Closeup Earns the Right to Play with Mobile Gamers Agencies: Mindshare Philippines, WPP Philippines (Group M), Digital Turbine |
16. Excellence in Influencer / KOLs Marketing
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DITO Telecommunity Corporation Brand: DITO Telecommunity Campaign: Galing DITO Agency: TBWA\Santiago Mangada Puno |
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Fonterra Campaign: #AnchorButterDaysAhead – Turning Butter into a Trend (no, not that song by that boyband) Agency: ADA |
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Grab Philippines Brand: GrabFood Campaign: GrabFood Indie Eats |
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Plarium Campaign: Mech Arena: Massive Launch Agency: HypeFactory |
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UnionBank Philippines Brand: UnionBank Online Campaign: UnionBank Online: We’ve Got U Agency: TeamAsia (Hamlin-Iturralde Corporation) |
17. Excellence in Integrated Marketing
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Delivery Hero Philippines Brand: foodpanda PH Campaign: Pau-Pau Everywhere Agencies: Wavemaker, Metropolis |
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Home Credit Philippines Campaign: Para sa Life |
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Johnson & Johnson Brand: Johnson’s Baby Campaign: Milk+Rice Agency: DDB Philippines |
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Johnson & Johnson Brand: Johnson’s Baby Campaign: Johnson’s Powder Power Agency: DDB Philippines |
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Johnson & Johnson Brand: Johnson’s Baby Campaign: #PrettyHealthy Hair Agency: DDB Philippines |
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Jollibee Foods Corporation Brand: Red Ribbon Campaign: Give Love Today Agency: BBDO Guerrero |
18. Excellence in Launch / Re-launch Marketing
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Bayer Philippines Brand: Saridon and Sarimax Campaign: Better Sari Than Sorry Agency: IdeasXMachina Group of Hakuhodo |
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Johnson & Johnson Brand: Johnson’s Baby Campaign: Johnson’s Baby Milk+Rice Powerville Agency: Pulse Communications (Ogilvy Group) |
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Jollibee Foods Corporation Brand: Red Ribbon Campaign: Give Love Today Agency: BBDO Guerrero |
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Megaworld Lifestyle Malls Campaign: Greenhouse at Village Square Alabang |
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Megaworld Lifestyle Malls Campaign: Lucky Chinatown’s Asian Street Kitchen |
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Philippine Business for Education (PBEd) Brand: EdukNaman! Campaign: EdukNaman! A Philippine Learning Crisis Advocacy Agency: Invictus Phils. |
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Phirst Park Homes Campaign: PHIRSTories Agency: Team OnGround |
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RLC Residences Campaign: Raise, Live, Connect with RLC Residences |
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Shopwise International Grocery Shopping Campaign: The Wise Choice |
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Teleperformance Philippines Campaign: The Teleperformance Cloud Campus Ilocos Norte Microsite Launch Agency: COMCO Southeast Asia |
19. Excellence in Loyalty Marketing
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Eastern Communications Campaign: Vibe 2022 |
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Nestlé Philippines Brand: Nestlé Chuckie Campaign: CHUCKIE Snack N’ Play Agency: NuWorks Interactive Labs |
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Phirst Park Homes Campaign: PHIRSTories Agency: Team OnGround |
20. Excellence in Marketing Innovation
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Colgate-Palmolive Campaign: Colgate x DAVI |
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McDonald’s Philippines Brand: McDonald’s Campaign: McDonald’s Classroom Agency: Leo Burnett Manila
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Megaworld Lifestyle Malls Campaign: Eastwood City Drive-Thru Pet Blessing |
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Nestlé Philippines Brand: Nestlé Chuckie Campaign: CHUCKIE Snack N’ Play Agency: NuWorks Interactive Labs
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SM Supermalls Campaign: SM Christmasaya Village Agency: SVEN |
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Unilever Brand: Pond’s Campaign: Pond’s x Cosmo.ph PinkLab: Creating Fun and Beautiful Transformations Agency: Summit Media (Summit Publishing) |
21. Excellence in Marketing to a Specific Audience
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Canva Philippines Brand: Canva Campaign: Canva for Negosyo (Canva for Small and Medium Businesses) |
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Colgate Philippines Brand: Colgate Campaign: Smile Strong, Smile Proud (Colgate Pride Campaign 2022) Agencies: Gushcloud Philippines and Y&R |
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Johnson & Johnson (Philippines) Brand: Modess Campaign: #BeNextPeriodReady Agencies: DDB Philippines, Pulse Communications (Ogilvy Group) |
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Mang Inasal Campaign: #MomsRuleAtMangInasal Mother’s Day Campaign Agency: Grupo Agatep |
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Maya Business (formerly PayMaya Negosyo) Campaign: PTTG PayMaya Negosyo! Agency: Golden Pencil |
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Megaworld Lifestyle Malls Campaign: Megaworld Lifestyle Malls: First pet-friendliest malls in the PH |
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Palawan Pawnshop – Palawan Express Pera Padala Campaign: Palawan Pawnshop Kasambahay Kasambuhay 2021 Agency: SVEN |
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Pilipinas Shell Petroleum Corporation (PSPC) Campaign: Pilipinas Shell Petroleum Corporation’s (PSPC) 54th National Students Art Competition (NSAC) Agency: Team OnGround |
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Radiowealth Finance Company Campaign: “RFC, Partner mo sa Negosyo” |
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SM Supermalls Campaign: SM Supermalls: SuperMoms Club Agency: SVEN |
22. Excellence in Marketing Transformation
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PSOHNS (Philippine Society of Otolaryngology – Head and Neck Surgery) Campaign: Philippine Society of Otolaryngology – Head and Neck Surgery 65th Anniversary and 2nd Virtual Annual Meeting 2021 Agency: MediMarketing |
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RLC Residences Campaign: Raise, Live, Connect with RLC Residences |
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Sourcefit Philippines Campaign: Marketing Digitalization |
23. Excellence in Media Strategy
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Delivery Hero Philippines Brand: foodpanda PH Campaign: Pau-Pau Everywhere Agencies: Wavemaker, Metropolis |
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DITO Telecommunity Corporation Brand: DITO Telecommunity Campaign: Galing DITO Agency: TBWA\Santiago Mangada Puno |
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IT and Business Process Association of the Philippines (IBPAP) Campaign: Driving Economic Recovery, Powering a Digital PH Agency: TeamAsia (Hamlin-Iturralde Corporation) |
24. Excellence in Mobile Marketing
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Fonterra Campaign: #AnchorButterDaysAhead – Turning Butter into a Trend (no, not that song by that boyband) Agency: ADA |
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Nestlé Philippines Brand: Bear Brand Fortified RTD Campaign: Bear Brand Choco’s Play for Gamification Skyrockets Brand Awareness and Market Share Agencies: Openmind Philippines, Digital Turbine |
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Unilever Philippines Brand: Closeup Campaign: Unilever’s Closeup Earns the Right to Play with Mobile Gamers Agencies: Mindshare Philippines, WPP Philippines (Group M), Digital Turbine |
25. Excellence in Out-of-Home Advertising
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RLC Residences Campaign: Living Your Best Life with RLC Residences Going Big in Out-Of-Home |
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Seaoil Philippines Campaign: Seaoil (Lifetime Free Gas Promo) Agencies: David & Golyat, Moving Walls |
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Teleperformance Philippines Campaign: Work from Wherever You Live, Live Wherever You Love: The Teleperformance Cloud Campus Jeepney Agency: COMCO Southeast Asia |
26. Excellence in Performance Marketing
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KMC Solutions Campaign: The Future of Work |
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Pedigree (Mars Philippines) Campaign: #Fur-Enthood In Time Of Corona: Pedigree’s Livestream Campaign Agency: Shoppertainment Live |
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Rizal Commercial Banking Corporation Campaign: No More Mañana Campaign Agency: Avyan (CBR) |
27. Excellence in Personalisation Marketing
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Bank of the Philippine Islands Campaign: Real-Time Contextual Engagement |
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Bayer Philippines Brand: Claritin Campaign: Claritin – Feel the Clarity Agency: Oliver Philippines |
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Pedigree (Mars Philippines) Campaign: #Fur-Enthood In Time Of Corona: Pedigree’s Livestream Campaign Agency: Shoppertainment Live |
28. Excellence in Public Sector / Non-Profit Marketing
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Department of Health Campaign: Address the Stress: Mental Health Nudges for Public Health Care Workers in Government-run Hospitals Agency: AHA! Behavioral Design |
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Family Health International (FHI360) Brand: The Consortium Campaign: The Consortium: Bringing Down the Cost of TB Testing in the Private Sector Agencies: USAID’s TB Innovations and Health Systems Strengthening Project (TBIHSS), Interactive Research and Development (IRD), Philippine Coalition Against Tuberculosis (PhilCAT) |
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G-Xchange Brand: GCash Campaign: GCash Ayuda (Cashless Government Assistance Fund Disbursement) Agency: Fuentes Publicity Network |
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Megaworld Lifestyle Malls Campaign: Park, Charge, Drive: EV Charging at Uptown Bonifacio |
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SM Supermalls Campaign: SM Supermalls 100 Days of Caring |
29. Excellence in Relationship Marketing
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Mang Inasal Campaign: Mang Inasal Nation Facebook Group Agency: Grupo Agatep |
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Phirst Park Homes Campaign: PHIRSTories Agency: Team OnGround |
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Shell Campaign: 54th National Students Art Competition (NSAC) Agency: Team OnGround |
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Sourcefit Philippines Campaign: Inspire to Impact |
30. Excellence in Social Media Marketing
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2GO Group Campaign: A Sea-lebration of Togetherness Agencies: Oddefy, Blckmrkt, Carat, Primetime |
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Bayer Philippines Brand: Canesten Campaign: Canesten #GoodbyeFungiChallenge Agency: Seven A.D. |
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Delivery Hero Philippines Brand: foodpanda PH Campaign: CravingFor Agency: Media Donuts |
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DITO Telecommunity Corporation Brand: DITO Telecommunity Campaign: Galing DITO Agency: TBWA\Santiago Mangada Puno |
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Fonterra Campaign: #AnchorButterDaysAhead – Turning Butter into a Trend (no, not that song by that boyband) Agency: ADA |
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Philippine Business for Education (PBEd) Brand: EdukNaman! Campaign: EdukNaman! A Philippine Learning Crisis Advocacy Agency: Invictus Phils. |
31. Excellence in TV / Video Advertising
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Grab Philippines Brand: GrabFood Campaign: GrabFood Indie Eats |
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RLC Residences Campaign: Living the Best Life by RLC Residences |
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UnionBank Philippines Brand: UnionBank Online Campaign: UnionBank Online: We’ve Got U Agency: TeamAsia (Hamlin-Iturralde Corporation) |
32. Excellence in Viral Marketing
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Bank of the Philippine Islands Campaign: After Six Social Activation |
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Mang Inasal Campaign: 16 Cups Challenge Agency: Grupo Agatep |
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PSOHNS (Philippine Society of Otolaryngology – Head and Neck Surgery) Campaign: Philippine Society of Otolaryngology – Head and Neck Surgery 65th Anniversary and 2nd Virtual Annual Meeting 2021 Agency: MediMarketing |
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Sourcefit Philippines Campaign: The World is Yours |
33. Marketing Team of the Year
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Colgate-Palmolive Philippines |
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Eastern Communications |
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HSBC Philippines |
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KMC Solutions |
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OfficePartners360 (OP360) |
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RLC Residences |
34. Marketing Leader of the Year
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Home Credit Philippines Individual: Sheila Paul |
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KMC Solutions Individual: Gian Reyes |
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RLC Residences Individual: Karen D. Cesario
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