2021 Winners (Philippines)
Marketer of the Year
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Unilever Philippines |
1. Excellence in Advertising
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Gold Snack Phils Brand: Doritos Philippines Campaign: Doritos AR Quest Agency: Yahoo |
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Silver COCA-COLA Philippines Brand: COCA-COLA Campaign: Coke Grab #ComboDeals: Becoming Number 1 Beverage for Meal Pairings on PH’s Top FSA Agency: NuWorks Interactive Labs |
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Bronze A-Plus Paints Campaign: A-Plus All Weather Paints Agency: Galaxy Racer |
2. Excellence in B2B Marketing
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Gold San Miguel Foods – Great Food Solutions Campaign: Unboxing: An Experiential Virtual Ideation Event |
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Silver Ayala Malls Brand: Alabang Town Center Campaign: Homegrown Circle |
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Bronze KMC Solutions Campaign: Workplace Solutions |
3. Excellence in Brand Awareness / Strategy
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Gold ADM AN Philippines (Neovia Philippines) Brand: UltraPak Campaign: Ultra Panalo sa UltraPak Agency: Full Blast Digicomms |
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Silver Allianz PNB Life Campaign: Project Sustainable Future |
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Bronze A-Plus Paints Campaign: A-Plus All Weather Paints Agency: Galaxy Racer |
4. Excellence in Communications / Public Relations
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Gold Dole Philippines Campaign: Dole Cash Prizes Araw-Araw Base sa Sikat ng Araw (Cash Prizes Everyday Based on Sunshine) and Plantation Pachinko Agency: Gigil Agency |
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Silver Unilever Philippines Brand: BeautyHub.PH Campaign: Shifting the Idea of Beauty: Unilever Launches BeautyHub.PH to Usher in a More Inclusive Beauty Industry Agency: Green Park Content |
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Bronze Vizta Brand: Mobile Legends Bang Bang Campaign: Manny Pacquiao Launch Agency: FantastikManila |
5. Excellence in Content Marketing
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Gold Unilever Philippines Brand: All Things Hair Campaign: All Things Hair, Philippines – Creating High Performance, SEO-Driven Content To Engage Consumers, Win At Search and Accelerate Organic Traffic Growth Agency: Green Park Content |
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Silver Grab PH Campaign: Grab #LugawIsEssential |
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Bronze Moneymax Campaign: Build Your Financial Wellness During the Pandemic |
6. Excellence in Corporate Social Responsibility
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Gold Allianz PNB Life Campaign: Allianz Ride Safe |
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Silver GMA Network, Department of Education (DepEd) Campaign: DepEd TV on GMA |
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Bronze ADM AN Philippines (Neovia Philippines) Brand: ADM Cares Campaign: ADM Cares Donation to PCSP’s Bantay ASF sa Barangay |
7. Excellence in Customer Engagement
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Gold Unilever Philippines Brand: All Things Hair Campaign: All Things Hair’s Data-Led Ecosystem Creates Engaging Customer Experiences That Matter Agency: Green Park Content |
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Silver Sanofi Philippines and theAsianparent Philippines Campaign: Team BakuNanay Agency: The Grupo Sorbetero Company |
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Bronze Ayala Malls U.P. Town Center Campaign: U.P. Town Center Artists’ Alley |
8. Excellence in Data-Driven Marketing & Consumer Insights
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Gold Unilever Philippines Brand: All Things Hair Campaign: All Things Hair’s Connected Data-Driven Ecosystem Took Business Intelligence To The Next Level and Engaged Customers With Personalisation Experiences That Matter Agency: Green Park Content |
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Silver Fonterra Philippines Brand: Anmum Materna Campaign: Here For You Campaign Agency: Dentsu Jayme Syfu |
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Bronze Bank of the Philippine Islands Campaign: Trigger-Based Marketing |
9. Excellence in Digital Marketing
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Gold Unilever Philippines Brand: All Things Hair Campaign: All Things Hair’s Data-Led & Digital Marketing Ecosystem Engaged Consumers With Experiences That Matter Agency: Green Park Content |
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Silver Ayala Malls Campaign: Ayala Malls Pasyal |
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Bronze Rizal Commercial Banking Corporation Brand: RCBC Campaign: RCBC “What Now?” Agency: CBR |
10. Excellence in Event Marketing
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Gold Dole Philippines Campaign: Dole Cash Prizes Araw-Araw Base sa Sikat ng Araw (Cash Prizes Everyday Based on Sunshine) and Plantation Pachinko Agency: Gigil Agency |
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Silver KMC Solutions Campaign: Hybrid Events |
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Bronze Ayala Malls Brand: Alabang Town Center Campaign: Homegrown Circle |
11. Excellence in Experiential Marketing
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Gold Snack Phils Brand: Doritos Philippines Campaign: Doritos AR Quest Agency: Yahoo |
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Silver Lazada Campaign: Lazada Grand Christmas Sale Campaign Agency: UM Philippines |
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Bronze Unilever Philippines Brand: All Things Hair Campaign: All Things Hair’s Data-Led Ecosystem Enabled Personalized, Consumer Experiences That Matter Agency: Green Park Content |
12. Excellence in Gamification
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Gold Dole Philippines Campaign: Dole Cash Prizes Araw-Araw Base sa Sikat ng Araw (Cash Prizes Everyday Based on Sunshine) and Plantation Pachinko Agency: Gigil Agency |
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Silver Hong Kong Tourism Board Campaign: 100 Reasons to Miss Hong Kong – Hong Kong Heist, an Online Mystery Hunt Agency: Perceptions |
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Bronze Snack Phils Brand: Doritos Philippines Campaign: Doritos AR Quest Agency: Yahoo |
13. Excellence in Influencer / KOLs Marketing
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Gold Garmin Philippines Campaign: The Descent Mission Live Premiere Agency: Hammerspace |
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Silver Hong Kong Tourism Board Campaign: 100 Reasons to Miss Hong Kong Agency: Perceptions |
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Bronze Del Monte Philippines Brand: Del Monte Potato Crisp Biscuits Campaign: Project Graze, virtual KOL community launch of Del Monte Potato Crisp Biscuits Agency: Blogapalooza |
14. Excellence in Integrated Marketing
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Gold CIS Bayad Center Brand: BAYAD Campaign: You Can Bayad All: IMC Campaign |
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Silver Manulife Philippines Campaign: HealthFlex |
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Bronze The Philippine Daily Inquirer Campaign: Project Rebound |
15. Excellence in Interactive Marketing / AR & VR
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Gold Snack Phils Brand: Doritos Philippines Campaign: Doritos AR Quest Agency: Yahoo |
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Silver Unilever Philippines Brand: All Things Hair Philippines Campaign: All Things Hair Engaged Consumers With Interactive Experiences That Matter Through Interactive Chatbots & A Data-Powered, Digital Marketing Ecosystem Agency: Green Park Content |
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Bronze Lazada Campaign: Lazada Partnership with Miss Universe Agency: UM Philippines |
16. Excellence in Launch / Re-Launch Marketing
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Gold MAPFRE Campaign: MAPFRE – We’ll Take Care of You Agency: Hamlin-Iturralde Corporation (TeamAsia) |
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Silver Department of Health, Philippines Campaign: How the Covid-19 crisis made heroes out of every Filipino Agency: Geiser Maclang Marketing Communications |
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Bronze CIS Bayad Center Brand: BAYAD Campaign: Rebrand launch: Bigger, Better, Younger Bayad |
17. Excellence in Marketing Innovation
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Gold Snack Phils Brand: Doritos Philippines Campaign: Doritos AR Quest Agency: Yahoo |
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Silver JTI Campaign: Project Haven Agency: Redbin Communications And Brand Solutions |
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Bronze Unilever Philippines Brand: All Things Hair Campaign: All Things Hair – Enabling Consumer Engagement To Be Available Anytime, Anywhere Through Breakthrough, Unconventional Marketing Innovation Agency: Green Park Content |
18. Excellence in Marketing to a Specific Audience
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Gold Hong Kong Tourism Board Campaign: 100 Reasons to Miss Hong Kong Agency: Perceptions |
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Silver SM Development Corporation Campaign: SMDC The Good Fit |
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Bronze JTI Campaign: Project Haven Agency: Redbin Communications And Brand Solutions |
19. Excellence in Marketing Transformation
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Gold Unilever Philippines Brand: BeautyHub.PH Campaign: Unilever Rewrites the Filipina Beauty Industry & Perception for the 21st Century Agency: Green Park Content |
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Silver Sanofi Pasteur Campaign: Future-Ready: SP PH Omni-Channel Transformation |
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Bronze SM Prime Holdings Brand: SM Supermalls Campaign: SM Buddy |
20. Excellence in Media Strategy
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Gold Unilever Philippines Brand: All Things Hair Campaign: Making Data-Driven Choices To Become The No.1 Haircare Content Portal & Achieving PHP 62 Million Paid Media Savings Agency: Green Park Content |
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Silver A-Plus Paints Campaign: A-Plus All Weather Paints Agency: Galaxy Racer |
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Bronze IT & Business Process Association of the Philippines (IBPAP) Campaign: IBPAP 2020 Communication Plan Agency: Hamlin-Iturralde Corporation (TeamAsia) |
21. Excellence in Performance Marketing
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Gold Snack Phils Brand: Doritos Philippines Campaign: Doritos AR Quest Agency: Yahoo |
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Silver COCA-COLA Philippines Brand: COCA-COLA Campaign: Coke Grab #ComboDeals: The Biggest Grab Integrated Marketing Campaign of its Kind Agency: NuWorks Interactive Labs |
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Bronze Rizal Commercial Banking Corporation Brand: RCBC Debit Cards & Prepaid Cards Campaign: RCBC “Christmas In Your Cards” Agency: CBR |
22. Excellence in Personalisation Marketing
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Gold Unilever Philippines Brand: All Things Hair Campaign: All Things Hair’s Data-Led & Digital Marketing Ecosystem Creates Engaging Personalized Customer Experiences That Matter Agency: Green Park Content |
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Silver foodpanda Philippines Brand: Foodpanda Campaign: foodpanda Philippines Uses Traffic And Weather Signals In Contextual Programmatic DOOH Campaign Agency: Moving Walls (Tech Provider) |
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Bronze Colgate-Palmolive Brand: Tender Care Campaign: Make Moments Tender |
23. Excellence in Pivot Marketing
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Gold KMC Solutions Campaign: KMC Flexible Workspace Solutions |
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Silver Sanofi-Aventis Philippines – Diabetes Team Brand: Toujeo, Soliqua Campaign: Step Up for Diabetes |
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Bronze Unilever Philippines Brand: All Things Hair Campaign: All Things Hair’s Data-Led Marketing Ecosystem Pivoted To Deliver Increased Growth & Customer Engagement During The Pandemic Agency: Green Park Content |
24. Excellence in Response to COVID-19
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Gold COCA-COLA Philippines Brand: COCA-COLA Campaign: Coke Grab #ComboDeals: Helping Restaurants Thrive Amidst the Pandemic Agency: NuWorks Interactive Labs |
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Silver AyalaLand Malls Brand: Ayala Malls Campaign: Ayala Malls DriveBuy: Bridging Key Partners Through Simple Solutions |
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Bronze SM Supermalls Campaign: SM Supermalls’ Vaccination Programs (Vax, Shop, and Dine) |
25. Excellence in Retail/ Shopper Marketing
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Gold Dole Philippines Campaign: Dole Honesty is Refreshing Offline and Online Visibility and Trial Campaign Agencies: In-Store Media Group, Benby Enterprises, Dentsu One |
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Silver SM Prime Holdings Brand: SM Supermalls Campaign: SM Buddy |
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Bronze foodpanda Philippines Campaign: 2021 Tap Mo Na ‘Yan (Make 2021 Over the Tap) Agency: Team OnGround |
26. Excellence in Search Marketing
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Gold LaVielle PH Campaign: Boosting Search Marketing through Facebook Advertising |
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Silver Unilever Philippines Brand: All Things Hair Campaign: All Things Hair Philippines, Used The Power of Search & SEO To Help Filipinas Navigate the New Normal Agency: Green Park Content |
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Bronze KMC Solutions Campaign: Workplace Solutions |
27. Excellence in Social Media Marketing
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Gold Grab PH Campaign: Grab #LugawIsEssential |
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Silver SM Prime Holdings Brand: SM Supermalls Campaign: SM Buddy |
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Bronze Hong Kong Tourism Board Campaign: 100 Reasons to Miss Hong Kong Agency: Perceptions |